There are two common threads amongst literally 100% of all the really successful people I’ve met over the last eleven years.  The first is that at a certain point in time before they became successful… they pretty much had one single-minded purpose for living: to make their businesses successful.

With the exception of perhaps illness or family crisis, this one obsession dominated their thoughts, 24/7.  And even in those few moments when they weren’t working, their minds were still switched on, thinking about things that would bring them closer and closer to their goal.

At least, that’s how it was for me, and that’s how others have related their story to me, as well.

And when it comes to effective copywriting, or selling in print, you need to have this “one single-minded purpose” concept in the back of your mind, with virtually every word and sentence you write… each creative burst of ideas you come up with… and every action you want your buyers to take.

If a sentence or word doesn’t have a purpose, then don’t use it.

So for instance, if you want to get your rally your buyers against a common enemy, you might say something like, “Look, let’s face it, if the conventional medical establishment wanted you to be healthy, they’d have made this available to you a long time ago.  The problem is, when you get healthy, they lose business.  And unfortunately, when they lose business, you cease to be important to them.”

But you’re not going to want to do something like, rally your buyers against a common enemy AND try and introduce a new product, all at the same time.  This just confuses people and it becomes very plain that all you’re trying to do is sell something.

Like this, “The government won’t help you.  After all, have they ever helped you before when you were in this situation?  Of course not.  If they did, you wouldn’t be in this position.  But now there’s a way out.  My Instant Freedom program will free you from the man… blah blah blah…”

Obviously, this is a completely contrived pitch, and it’s poorly contrived at that.  And yet, seeing stuff like this is s-o-o-o-o common it’s not even funny.

And it’s so common because unfortunately, most people really aren’t interested in taking care of their buyers needs, and that’s why their sales copy reads like the example I just gave you.  They don’t know how to write, and they aren’t being sincere.

The bottom line is, when you’re writing copy, just try and get one thing at a time done, regardless of what you’re doing.  And for goodness sakes, try and put your customers needs ahead of yours.

That’s the second thing the most successful folks I know have in common.  Not the “flash in the pan” kind of success you see all too often, but the “long-term grind it out kind of success” that sticks with you forever.

Now go sell something, Craig Garber

P.S.  “How To Write A Sales Letter That Sells: All The Copywriting Secrets You Ever Wanted To Know, But Were Afraid To Ask,” Bonus Chapter in “How To Make Maximum Money With Minimum Customers.”  Ships immediately via US First Class Priority Mail – comes with a LIFETIME guarantee!

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