Conversion Strategies Mistake #2: Your goods and services are too expensive
Continuing from yesterday… here’s another Conversion-Killing Mistake people often make – pricing things too high.
But I’ve got news for you:
For the most part,the truth is… things being “too expensive” is a myth.
And that’s because people buy what they WANT to buy, regardless of price. And especially here in America — even regardless if they can afford it or not.
However there are some important conversion strategies related to pricing, you must consider.
Most important, you need to make sure you’ve clearly established and communicated a proper USP (Unique Selling Proposition) to your buyers.
This way, they can easily understand and justify to themselves WHY you cost more. Because in general, as the old adage goes, “Price is only an issue… in the absence of value.”
So all you need to do, is make sure you communicate this value, crystal clear.
There are a couple other things you can also do. One thing that’s easy to do, but for some reason, people often shy away from this, is to offer payments.
This is an easy way to sometimes make an expensive product, look very affordable.
Another thing you can do, is to increase the value of your product so high… even if it is expensive… the value proposition is so great, your product or service now looks in-expensive.
Next week, we’ll continue with these.
I did get a few questions in about the product I’m releasing next week, and what’s going to be in it, so let me reveal a little bit:
It will contain audios, videos, workbooks… and a sound track of the original Rocky Horror Picture Show, starring Susan Sarandon (just kidding on the last one)
And if you behave, I’ll tell you more about it, next week.
Have yourself a great weekend.
Comments? Leave ’em below
Now go sell something, Craig Garber
How To Make Maximum Money With Minimum Customers:
Before We Arise – Screaming Trees (1991)