Cold, Sweet And Wet
If you went into your local grocery store and strolled down the ice cream aisle, you’d probably see NO less than 50 different brands available, probably more. And of those 50 brands, a small handful of them — say 5 or so — would be “upscale” brands.
Upscale ice cream usually means pricey ice cream with LOADS of extra butterfat and sugar, packed with big GOBS of all the candy, brownies, chocolate, fruit, nuts, and other yummy things that make ice cream so delicious.
We’re talking brands like Ben & Jerry’s, Baskin Robbins, Starbucks, and Cold Stone Creamery.
But back in the day, before all this high-end ice cream stuff got started, a little old brand from Sweden called Haagen-Dazs started it all. Remember them?
Well, here’s a little secret about Haagen-Dazs. See, the truth is Haagen-Dazs (believe me, that word is a pain in the ass to keep typing) really didn’t come from some sexy place over in Europe.
Nope, not even close. The company was actually started in a small manufacturing plant in the Bronx (Amazing how much class actually came from the Bronx, hey?) in the early 1970’s. A guy named Reuben Mattus started seeing how imported products were becoming popular, and so he figured if he targeted the buyers of these products (well-off, fairly well-educated), they’d be favorably disposed to spending an arm and a leg on some fancy “foreign” imported ice cream as well.
Good hunch, smart guy — no, actually a freaking genius of a man, isn’t he?
As I always say — studying markets is FAR more important — and more profit.able — than studying products. Don’t forget that.
TWISTED? OUT OF CONTROL? ALMOST ILLEGAL??? Maybe, but… this month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most OUTRAGEOUS and controversial cover of ANY marketing newsletter or magazine, EVER published. In fact, just test-drive my newsletter and if you can prove me wrong… then I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of FRE.E gifts, but ONLY if you are BALLSY enough. Get it on, right NOW: http://www.SeductiveSelling.com
Now go sell something, Craig Garber
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