Cold, Sweet And Wet

If you went into your local grocery store and strolled down the ice cream aisle, you’d probably see NO less than 50 different brands available, probably more. And of those 50 brands, a small handful of them — say 5 or so — would be “upscale” brands.

Upscale ice cream usually means pricey ice cream with LOADS of extra butterfat and sugar, packed with big GOBS of all the candy, brownies, chocolate, fruit, nuts, and other yummy things that make ice cream so delicious.

We’re talking brands like Ben & Jerry’s, Baskin Robbins, Starbucks, and Cold Stone Creamery.

But back in the day, before all this high-end ice cream stuff got started, a little old brand from Sweden called Haagen-Dazs started it all. Remember them?

Well, here’s a little secret about Haagen-Dazs. See, the truth is Haagen-Dazs (believe me, that word is a pain in the ass to keep typing) really didn’t come from some sexy place over in Europe.

Nope, not even close. The company was actually started in a small manufacturing plant in the Bronx (Amazing how much class actually came from the Bronx, hey?) in the early 1970’s. A guy named Reuben Mattus started seeing how imported products were becoming popular, and so he figured if he targeted the buyers of these products (well-off, fairly well-educated), they’d be favorably disposed to spending an arm and a leg on some fancy “foreign” imported ice cream as well.

Good hunch, smart guy — no, actually a freaking genius of a man, isn’t he?

As I always say — studying markets is FAR more important — and more — than studying products. Don’t forget that.

TWISTED? OUT OF CONTROL? ALMOST ILLEGAL??? Maybe, but… this month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most OUTRAGEOUS and controversial cover of ANY marketing newsletter or magazine, EVER published. In fact, just test-drive my newsletter and if you can prove me wrong… then I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of FRE.E gifts, but ONLY if you are BALLSY enough. Get it on, right NOW:

Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)