emotional buy-buttons

By August 12, 2008

Last week we talked about the subject line of today’s e-mail, which was a headline written by Bruce Barton, that ran for 7 years straight. The ad was for the Alexander Hamilton Institute, a 2-year correspondence course in business, and the question I asked was, “Why do you think this ...

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By July 31, 2008

Today is the last day to get your hands on this month’s issue of Seductive Selling. Last month was a record month for us — we added more new subscribers than in any other month since we started publishing, almost 2 and a half years ago, and we now have ...

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By July 30, 2008

I have the patience of a gnat. On a good day. On a bad day (and fortunately, there aren’t too many of them), I’m as patient as a starving grizzly bear. So being decisive comes very naturally to me, simply because the pain of waiting around is far greater than ...

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By July 28, 2008

When I was a kid, my family took one or two long trips to Florida — by car. We drove from The Bronx to Florida, and I loved it. It was my first time getting far out of the city, and it was interesting meeting people from new places. Funny ...

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By July 22, 2008

First, in about an hour I have a special update for you so pay close attention. O.K., so here we are with our fourth selling strategy, giving you some alternative ways to sell individual items. If you remember, this initially started when I came across this description of a single ...

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By July 17, 2008

We’re still in the process of trying to figure out ways to avoid “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ...

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By July 11, 2008

First, if you want to be on the early announcement list to get your hands on my published book, sign up for the list right here: http://www.kingofcopy.com/ssbook — you’ll also get periodic announcements regarding where I’m at in the process. The book is done and just waiting for me to ...

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By June 27, 2008

I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you. Last night, me and Mike Miget – an excellent marketing strategist who’s run a very successful mtg business for the last 16 years ...

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By June 13, 2008

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register if you’ve already done so. I’ve posted this message about the free 3-hour teleseminar I’m giving, for LO’s, a couple of times before, but let me tell you what’s going on ...

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By June 4, 2008

Lifeless. That’s the biggest problem with most of the written material out there. And when you take a look at sales materials, especially sales letters… “lifeless” doesn’t even begin to describe the state of affairs of what’s going on. Here’s a very easy way to breathe some life — and ...

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