Direct Marketing Strategies

Thumbnail image for Direct Response Marketing: Seriously?
By April 20, 2012

Can you please explain to me, why advertising like this exists? Not only am I unsure why this exists, but what are they advertising and why on earth would someone EVER look at this and make ANY kind of buying decision? Please give me your thoughts below, in the comments ...

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Thumbnail image for New Direct-Marketing Workshop – This is NOT an April Fool’s Joke:
By April 2, 2012

“You can’t build a reputation on what you are going to do.”  Henry Ford I’m going to be putting on a workshop very soon.  It will be fun, affordable and as usual, I’m going to over-deliver with some great content. If you think you’ll want to attend, then please complete ...

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By February 9, 2012

Over the last few days I had the opportunity to deal with a few different vendors, while I was in the middle of purchasing a couple of different services — both business and personal. I was amazed how many simple things these vendors screwed up and got wrong.  Wrong for ...

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By February 3, 2012

There’s nothing more compelling — nothing more likely to get your prospects to buy — than an irresistible offer. So, here are three simple ways you can make ANY offer more irresistible. 1.  Offer something NOW. Many sales are made online, and often… these goods and services have to be ...

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By January 26, 2012

Interesting article about pricing, over on truthdive.com A couple of professors out of Virginia Tech recently did some studies about how consumers react to prices. And it turns out, HOW you present things is FAR more important than WHAT you are presenting.  Which should be no surprise to anyone who’s ...

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By November 25, 2011

Just a quick reminder that starting on Cyber Monday, and running for 3 days ONLY, you can get virtually ANY of my Products listed here, for a whopping 50% off. This is good on any kind of product or consulting, except: 1.  Seductive Selling Newsletter Current trial (back-issue bundles WILL ...

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By September 7, 2011

There are as many reasons why you should be charging higher prices. And in reality, charging higher prices isn’t difficult – what’s difficult… is explaining why your buyers should pay more. And frankly, many times, you need this more than your buyers do. But irregardless (that’s not a word by ...

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By August 24, 2011

Few of items to go through today: One: Yesterday my daughter started middle school and I had a bunch of unusual mixed emotions. For some reason I felt a sense of emptiness that I didn’t expect or couldn’t explain. After all, both of my sons went through this quite some ...

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By February 9, 2011

On the surface, obviously the ‘big picture’ purpose of a sales letter is to sell, right? But if you write only to sell, that’s probably not going to be very effective. Instead, you want to think a little deeper than just “selling.”  See, there are three reasons why you’re writing ...

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By January 14, 2011

Between the fact that Seductive Selling is approaching the start of it’s 6th year being published, and the start of a new year… I wanted to open up the January issue with a bang, and Lord knows I’ve done exactly this, and more. Before I reveal all the goodies in ...

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