Business Strategy Consulting

By September 14, 2010

*** Over 30 days, I’m giving you “big ideas” to solve real-life marketing challenges.  To submit your problem for consideration, follow the format today’s subscriber used, and then hit “reply” with your own specific details and challenges.  My assistant will filter through these replies and forward me the best ones ...

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By September 1, 2010

*** Over 30 days, I’m giving you several “big ideas” to solve real-life marketing challenges.  To submit your problem for consideration, follow the format today’s subscriber used, and then hit “reply” with your own specific details and challenges.  My assistant will filter through these replies and forward me the best ...

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By August 26, 2010

*** Over 30 days, I’m giving you several “big ideas” to solve real-life marketing challenges.  To submit your problem for consideration, follow the format today’s subscriber used, and then hit “reply” with your own specific details and challenges.  My assistant will filter through these replies and forward me the best ...

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By March 23, 2010

First, let me tell you there is very little easy money out there.  I realize this might not be a very popular thing to say nowadays, as well as being very un-guru like, but it’s the truth. I make a really good living, but not one of those dollars comes ...

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By March 22, 2010

I’ve been spending lots of time helping people with conversions lately.  Initially, people tend to focus on response rates.  But after a while, once you know your marketing creates a response, your ego settles down and you realize you need more than just warm bodies that can fog a mirror. ...

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By February 22, 2010

As you know, there are only three ways to make more money in your business. One of them is to increase your prices, and frankly, with a few exceptions, it’s actually the easiest way.  And here’s why: see, most people see themselves inside a vacuum. They think “If I increase ...

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By February 16, 2010

There are loads of reasons why your buyers buy.  And most people buy from you simply because their want is strong enough for whatever you’re selling. But there are also many buyers who need a “reason” or even a “cause” to buy something. And in this case, you would be ...

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By February 15, 2010

Over the weekend I went to the County Fair. It wasn’t very crowded this year.  Between the lingering impact of the recession and the fact that the temperature was lower than usual here on the Gulf in Florida, buyers were scarce. I particularly like going through the indoor part of ...

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By February 2, 2010

In my Seductive Selling System, one of the emotional buy buttons I cover has to do with people taking action because, frankly… “everyone else is doing it.”  So for instance, one of the reasons why people will buy things is because other people have done the same thing. The thinking ...

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By January 28, 2010

I had to give my son a lift into town this morning, and while we were driving down the road, we saw a billboard selling health plans. The billboard said, “Av Med – Voted #1 Area Health Care Plan Since 2005″ “So what?” I said to myself.  And rest assured, ...

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