tag:blogger.com,1999:blog-37122898Fri, 14 Mar 2008 14:29:55 +0000http://www.kingofcopy.com/blog/Craig GarberBlogger300125tag:blogger.com,1999:blog-37122898.post-5939710406038166447Fri, 14 Mar 2008 07:43:00 +00002008-03-14T10:29:55.825-04:00My daughter and one of my sons both have birthdays in March. Here's a piece I wrote a couple of years ago that's one of my favorites, about my daughter. Let me know what you think of it: I love putting my daughter to bed. It's one of the few times I can disconnect and simply enjoy being right there in the moment. We usually talk for a little bit, and then she just falls asleep cuddling her http://www.kingofcopy.com/blog/2008/03/her-sweaty-curls-in-palm-of-my-hand.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-3044740973352126721Thu, 13 Mar 2008 15:02:00 +00002008-03-13T11:03:35.500-04:00In addition to being one of the costliest and most damaging political falls from grace in the history of New York politics, the news about Elliott Spitzer contains tons of marketing and business lessons as well, so let's dig in, right now: One. Spitzer's entire platform was built on "ethics." He chased down lots of bad guys, especially some big financial firms most people would have been http://www.kingofcopy.com/blog/2008/03/elliott-spitzer-marketing-lessons-101.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-3337122670965815663Tue, 11 Mar 2008 03:55:00 +00002008-03-11T08:53:26.756-04:00Final notice on this: I’m out of town at the publishing business conference and expo up here in New York City, where it’s been pretty darn windy and cold. Today’s the last day you can qualify to participate on the free open telephone workshop I’ll be hosting on Thursday night, March 20th at 7pm Eastern time. The call will discuss how to eliminate self-sabotaging behavior and limiting beliefs http://www.kingofcopy.com/blog/2008/03/last-day-to-take-advantage-of-free-open.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-5532979416902195914Mon, 10 Mar 2008 12:26:00 +00002008-03-10T09:05:28.426-04:00Check this out, it’s a true story. A while ago I met with a doctor -- a plastic surgeon. The meeting had nothing to do with business, or with plastic surgery. It was a completely off-topic meeting between acquaintances. Frankly, this guy was brilliant, and I don’t say that about a lot of people. Not only is he an excellent plastic surgeon, but he also happens to be an artist. His real lovehttp://www.kingofcopy.com/blog/2008/03/compliance-fastest-road-to-palookaville.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-2791591019847809297Fri, 07 Mar 2008 16:15:00 +00002008-03-07T11:17:23.483-05:00At the heart of every great sales letter is a great offer. And at the heart of every great offer, is a sweet tasty promise your prospect believes you can deliver on. Without an offer, you sell nothing. This is why most business cards are absolutely worthless -- they give you a phone number, a silly logo with cute fonts, and someone’s name. This is as compelling as a small soap dish, and is http://www.kingofcopy.com/blog/2008/03/this-sweet-tasty-promise-makes-your.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-3082481088538372642Wed, 05 Mar 2008 16:14:00 +00002008-03-05T11:15:50.108-05:00Yesterday I interviewed Steven Pressfield, for my April Audio Success CD Interview of the month. Steve’s the best-selling author of the book The War Of Art, and this was one of the best interviews I’ve ever done. He’s a great guy with a number of very incisive and genuine messages. We had a very candid conversation about self-sabotage and resistance, and how they impact and interact with one http://www.kingofcopy.com/blog/2008/03/how-to-engineer-your-own-biggest-break.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-7593213579832846959Tue, 04 Mar 2008 16:31:00 +00002008-03-04T11:32:33.977-05:00So I was rummaging through my drawers (no, not the ones under my pants, the ones under my desk) the other day and I stumbled across an article called “Top 10 Marketing And Advertising Ideas In 2006.” Let’s take a look at a few of them, and see if they actually were “top” ideas. Ready? OK, let’s go: #1 - Charmin’s “Brand Space” - this refers to what amounts to a bunch of gussied up fancy http://www.kingofcopy.com/blog/2008/03/whatever-happened-to.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-4510199126534014645Mon, 03 Mar 2008 16:06:00 +00002008-03-03T11:07:50.974-05:00Check this out: People magazine’s about to pay Jennifer Lopez and Mark Anthony somewhere between $4 and $6 Million bucks, for the exclusive right to the first photos of their newborn twins. That’s more money than some of J-Lo’s lesser performing movies have brought in -- holy momma! But what about ROI -- do you think the magazine’s going to get a good return on this marketing investment? http://www.kingofcopy.com/blog/2008/03/have-baby-get-paid-have-twins-get-bonus.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-4356213430864894057Sun, 02 Mar 2008 15:24:00 +00002008-03-02T10:29:25.390-05:00I'll be hosting a fre.e workshop at the Centre Club on March 6th from 4:30 to 6:30 pm, called "Double Your Business And Triple Your Prof-its In 90 Days" and you can register for it right here: http://www.kingofcopy.com/tampa This is not a social hour, it's an opportunity for you to discover how to overcome the entrepreneur and sales-person's biggest challenge: Consistently being able to attract http://www.kingofcopy.com/blog/2008/03/free-workshop-here-in-tampa-this.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-5642655028788491507Fri, 29 Feb 2008 17:03:00 +00002008-02-29T12:07:44.921-05:00Today I've Got A Bunch Of Gifts For You! These are probably gifts you’ll want to share with your friends, so feel free to forward this email. Before I get to the gifts, let me introduce you to a couple of guys I think you should know. I’m actually featured in their upcoming book, which I have right here sitting on my desk in front of me, but I’ll get back to that in just a moment. These two http://www.kingofcopy.com/blog/2008/02/four-gifts-from-me-absolutely-no-catch.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-8411095389305348759Thu, 28 Feb 2008 16:01:00 +00002008-02-28T11:02:37.752-05:00Less than a dozen hours to get your hands on this month’s Seductive Selling Newsletter. In addition to getting a free 30-day test-drive of the newsletter itself, you’ll also receive 15 bonus gifts, all of them valuable -- no “fluff” or “bulk” just for “bulk’s” sake. I’m all about content, and I always over-deliver. Here’s just a small sampling of what’s inside this issue: * You’ll find out http://www.kingofcopy.com/blog/2008/02/final-day-to-get-this-free-trial-issue.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-6486722041428844667Thu, 28 Feb 2008 15:55:00 +00002008-02-28T10:56:32.027-05:00If you are one of the millions of people here in America who foolishly believe the big drug companies are interested in curing sicknesses and “healing” the public, dream on. Their vested interest is in addicting you to pharmaceuticals, to perpetuate a stream of income into their pockets until you are dead. In fact, my greatest fear about death, is not in dying, it’s in lingering on in sicknesshttp://www.kingofcopy.com/blog/2008/02/when-is-doctor-not-doctor-and-why-big.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-6899292300697008176Thu, 28 Feb 2008 15:07:00 +00002008-02-28T10:08:35.818-05:00This is your last chance to sign up for tonight’s free teleseminar. If you have signed up for this call then you will be receiving instructions to download your handout later today, which you will need for the call. Listen, here’s the reality of life: when you take a plane flight, if you are carrying extra baggage, the airlines charges you for that baggage. Well, if you are carrying around http://www.kingofcopy.com/blog/2008/02/have-you-signed-up-to-be-on-tonights.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-6188443925196921435Wed, 27 Feb 2008 16:14:00 +00002008-02-27T11:25:34.642-05:00If you have a burning desire to eliminate self-sabotaging habits and behaviors from your life, and (finally) get your just desserts, then tomorrow night’s free teleseminar will be the most exciting and important call you will ever listen to! (You can sign up for the call right here: http://www.kingofcopy.com/ragstoriches ) I grew up in a housing project in the Bronx, had far less than a perfect http://www.kingofcopy.com/blog/2008/02/are-you-signed-up-for-tomorrows-unusual.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-6961463614293604923Wed, 27 Feb 2008 16:03:00 +00002008-02-27T11:04:43.678-05:00Tomorrow is the last day you’ll be able to get your hands on this month’s Seductive Selling Newsletter. In addition to getting a free 30-day test-drive of the newsletter itself, you’ll also receive 15 bonus gifts, all of them valuable -- no “fluff” or “bulk” just for “bulk’s” sake. I’m all about content, and I always over-deliver. Here’s just a small sampling of what’s inside this issue: * http://www.kingofcopy.com/blog/2008/02/last-day-to-get-your-hands-on-this.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-1177513982856664445Mon, 25 Feb 2008 16:56:00 +00002008-02-25T11:58:26.746-05:00Join me on Thursday night, February 28th, as my good friend Jim Canale will be grilling me on the real story behind how I got the one break that allowed me to go from dead-broke and bankrupt, to living the life of my dreams. See, here’s the unspoken secret most people don’t understand. I didn’t “get” this break, I “made” this break. I engineered it, lock stock and barrel. And I made it, in http://www.kingofcopy.com/blog/2008/02/last-3-days-to-register-for-this-free.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-4075767135007599423Mon, 25 Feb 2008 16:30:00 +00002008-02-25T11:33:08.827-05:00Over the past couple of days we’ve been talking about an ad from John Caples book, Making Ads Pay. It’s the ad with the headline, “Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It -- FREE!” Today we’re going to finish up this topic by looking at how the writer closes this ad. For some reason, lots of people have problems closing. It’s kind of like once they’ve said http://www.kingofcopy.com/blog/2008/02/soft-close-that-packs-wallop.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-3410922392214743323Fri, 22 Feb 2008 14:12:00 +00002008-02-22T09:13:26.723-05:00Wednesday, I mentioned the free teleseminar I am hosting next week, and I’m not sure if people are just starving for this kind of information, but reality is, over 2/3rds of the lines available for this teleseminar were snapped up almost immediately. In any case, if you haven’t yet registered for this event -- in which I will show you how I faced one obstacle after another and finally was able http://www.kingofcopy.com/blog/2008/02/free-teleseminar-reveals-slick-secret-i.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-5077720872514871559Fri, 22 Feb 2008 14:07:00 +00002008-02-22T09:08:45.636-05:00In yesterday’s e-mail we talked about the pulling power of this headline: “Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It -- FREE!” Today we’re going to talk about the opening paragraph of this display ad, and tomorrow we’ll talk about the close, which I think is one of the most effective closes I’ve ever read, actually. Here’s how that ad opened: “I can so http://www.kingofcopy.com/blog/2008/02/how-to-sell-using-big-bold-claims.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-8210993410564628978Thu, 21 Feb 2008 17:40:00 +00002008-02-21T12:42:19.480-05:00http://beta.blogger.com/img/gl.link.gifI read lots of books. Old books, new books, marketing books, fiction books -- I even read books about books, oddly enough. Back in 1957, John Caples wrote a book called Making Ads Pay. This book, although not as popular as his “Tested Advertising Methods,” is an excellent read nonetheless, although sometimes hard to find. Anyway, Caples mentions a headline that’s absolutely incredible, and http://www.kingofcopy.com/blog/2008/02/most-seductive-headline-formula-ever.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-2394401339086020181Wed, 20 Feb 2008 19:54:00 +00002008-02-20T14:56:07.584-05:00A few weeks ago I mentioned I’d be speaking here in the Tampa Bay area soon, and that’s now been set up. I’ll be hosting a fre.e workshop at the Centre Club on March 6th from 4:30 to 6:30 pm, called “Double Your Business And Triple Your Prof-its In 90 Days” and you can register for it right here: http://www.kingofcopy.com/tampa Directions and all that other good stuff will be sent to you afterhttp://www.kingofcopy.com/blog/2008/02/open-letter-to-all-my-subscribers-in.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-6236380693799262744Wed, 20 Feb 2008 15:03:00 +00002008-02-20T10:04:48.892-05:00This one’s gonna be a good one, for sure. On Thursday night, February 28th, join me as my client and good friend Jim Canale (one hell of a success story in his own right), grills me and lets you in on the real story behind how I got the ONE BIG BREAK that allowed me to go from literally dead-broke and bankrupt, to living the life I at one time, couldn’t even fathom. I grew up in a housing http://www.kingofcopy.com/blog/2008/02/free-teleseminar-reveals-how-to-make.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-8519943782653315646Tue, 19 Feb 2008 14:41:00 +00002008-02-19T09:42:38.168-05:00So I’m talking to a woman I know yesterday. Very sharp personal trainer. She’s also very knowledgeable. Most personal trainers aren’t really trainers, they’re more like personal “encouragers.” They are employees of their club, and the only thing they know about personal training is what their bosses tell them during their weekly group meetings. You only need to look at the shape they are inhttp://www.kingofcopy.com/blog/2008/02/time-reaper.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-3525059403486236896Sun, 17 Feb 2008 19:28:00 +00002008-02-17T14:30:10.236-05:00On Tuesday’s Coaching call we’re going to talk about one of my favorite subjects, and one I’ve worked very hard at excelling at -- building trust with your clients and prospects. Selling in print (whether online or offline), is far more difficult than selling in person, or even over the phone. This is simply because you are completely stripped of all your non-verbal communication, which studieshttp://www.kingofcopy.com/blog/2008/02/tuesdays-seductive-selling-coaching.htmlCraig Garbertag:blogger.com,1999:blog-37122898.post-4950654187948775149Thu, 14 Feb 2008 20:48:00 +00002008-02-15T10:04:13.630-05:00http://www.blogger.com/img/gl.link.gifToday’s missive is only for those people who gravitate towards common sense. Everyone else will be offended, and call me an insensitive card. But there again, read the first sentence of this paragraph. Ready... O.K., let’s go: Over the last few years, I’ve received a number of questions sent in to our offices via e-mail. And the number one question by far, is... “Craig, I’m thinking of http://www.kingofcopy.com/blog/2008/02/who-else-wants-to-shave-lard-off-their.htmlCraig Garber