When The Devil Is -- And Isn’t -- In The Details

Last week I showed you the advanced way to use specifics in your sales copy -- meaning, how to specifically stimulate and push your prospects by triggering specific sensory emotions.

This, of course, is how you get people involved.

However, there is another part of this equation -- and that is to make sure you’re being specific about the right things, and for the right reason.

I can’t tell you how much copy comes across my desk for review, and the writer has tried so very hard to connect -- but they are putting their effort into connecting in the wrong places.

For instance, going on about how you struggled to get through college may be important if you’re selling a product about learning, but is nothing more than drivel if you’re selling a product that makes your lawn greener.

See where I’m going with this?

So for instance, I like reading Popular Science because there’s a lot of really cool-looking gadgets in there. I have no idea how most of them work, but they are very slick-looking. Well, the other day I tried -- against my better judgment -- reading one of the articles that describe how something works... and I disconnected a few lines into the description, after the word “steam.” Here, see it for yourself:

“There the blast of light boils water into steam that generates 11 megawatts of electricity...”

I just couldn’t handle this any more.

The same disinterest I have for this kind of information, is the same kind of disregard your prospects have for irrelevant trivia in your sales letters.

I should have just stuck to the pictures and the “what the thing does” ideas, and nothing more. And you need to do the same thing -- just stick to the relevant info.

Keep this in mind moving forward and you’ll be focusing on the RIGHT things to say, instead of just saying things to fill up the page.

Now go sell something, Craig Garber

P.S. Check out my newest coaching group-- these guys are going places. Here’s what Bob Maunsell Former Sergeant USAF, and president of the largest Security Group in Worcester, Massachusetts: “Craig, when I’ve talked with other “Gurus” (and believe me I’ve spoken with many), they always project their current personal and professional experiences as being “just FINE”, meaning they’re just Fearful, Insecure, Neurotic, and Emotional. You on the other hand, let everything hang out! You’re a real approachable, tell-it-like-it-is kind of guy and a breath of extremely refreshing air. You are TRULY a great coach!”

So get REAL with my other Mavericks , right here: http://www.kingofcopy.com/mavericks

98.6% Ain’t Gonna Get You Anywhere

We all know that speaking in specific terms -- especially when you’re trying to sell something -- gives you more credibility, but most people don’t understand why.

See, amateurs think I’m referring to being specific as in saying “98.6%” as opposed to saying 98%... or by saying something like “Did you know most people spend 95% of their total lifetime health care costs, in the last 5 years of their life?” (Completely true, by the way.)

But I’m not talking about THAT kind of specific.

I’m talking about being specific to get your prospects emotionally involved, by stimulating one or more of their five senses: seeing, hearing, smelling, taste, or feeling.

See, when you can be specific and stimulate your prospects five senses, that’s when you make the emotional connection in your sale, and in your relationship, and THIS is what triggers a sale.

For instance, here’s something I wrote from a piece I did recently that outpulled the existing control by over 50% (that’s not bad, is it?):

“Not to mention, the crushing impact things like divorce... disability... job loss... or legal problems, has on your personal finances! How can you EVER get ahead when it’s so CRAZY out there?”

In this particular case, I’m hitting the prospect (who is in trouble financially) over the head with one specific crushing blow after another. Don’t you think this is getting them involved at an emotional level?

Of course it is. BIG TIME.

This is what I mean by using specifics. Not saying “98.6%.”

Specific numbers won’t close your deal. Specific emotional buy-button pushing will.

Now go sell something, Craig Garber

P.S. Scratch And Dent Sale: I now have FIVE Seductive Selling Systems left where there were some subtle assembly mistakes made, that are in slightly less than “perfect” condition. Sometimes pages got bent... sometimes covers got a little scruffy... and other times the spiral binder around a booklet isn’t perfectly aligned.

The normal price for the system is $997, but if you act fast enough to get your hands on one of these seven systems, you will get it at a $200 dollar discount -- for only $797.

You still get the guarantees on the system, AND you can still take our EZ 3-payment plan if you’d like -- in exchange, all you have to do is put up with a few scratches here and there. That’s the ONLY difference.

Here’s what you need to do:

First, go to http://www.kingofcopy.com/seductive to see what you’re getting, but do NOT place your order there. Instead, go to http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html and place your order here.

Again, there are ONLY 5 Systems left here, and I think I’ve been consistent enough in my communication so that you know, when I say “only five left” -- I MEAN “only five left.” So scarf them up while you can and get yours NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Here’s a current testimonial I received about the system, and there are loads more at http://www.kingofcopy.com/seductive

“Energy. Drive. Empowerment. That's your main asset. Let's take a huge company, with thousands of employees. They lose money. The CEO is changed, and in 6 month's time, they EARN money. In 2 year's time, they lead their market. You have seen this story several times. How is this possible? How ONE human being, out of a thousand, can change the destiny of such a huge business? Because he knows how to instill energy, drive, motivation, belief, enthusiasm, hope, VISION to others.

So if a reader has a choice to choose a mentor, a guru, a motivator, he has no choice. YOU are the best. I don't know why. I feel that with my guts. Spending one hour with Gene Schwartz could get me energized a few months. I still have the imprint of his mind in my mind several years later. You have the same thing, and you can go even further. You should sell that too to your readers: “If after reading my material, you don't feel the URGE to write good copy, to sell huge amount of products, to bank tons of money... if you don't feel in your arteries a new energy flowing, if your heart is not beating faster, if your eyes are not brighter, send your material for a full refund." etc.”

Christian Godefroy, Seitzerland - Christian is an OUTSTANDING marketer, who worked side-by-side with Eugene Schwartz, author of Breakthrough Advertising, and who has sold over $300 MILLION Dollars worth of goods and services himself

So get your System at the special Scratch And Dent Sale price, and save $200 NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Now go sell something, Craig Garber

P.P.S. This is the first time in over 18 months I have had a sale like this -- don’t bank on it happening... ever again!

http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Scratch And Dent Sale!

If you have had your eye on my Seductive Selling System, but have been waiting for just the right moment to buy it, then this is the most exciting and important message you will ever read!

NOW is that moment, and here’s why: Over the last 18 months, during the fulfillment and production of the system, as always, there were some production and assembly mis-haps. We have seven systems sitting here where there were some subtle assembly mistakes made. Sometimes pages got bent... sometimes covers got a little scruffy... and other times the spiral binder around a booklet isn’t perfectly aligned.

In any case, even though there is nothing wrong with these seven systems from a content standpoint, and even though to the unfamiliar, it may seem like there’s nothing wrong aesthetically, if you look close enough, the blemishes are there.

We’ve been accumulating these “less than perfect” systems here in my office, and it’s now time to unload them -- and our mistakes are about to turn into your little Garden Of Eden.

Here’s the deal: We have SEVEN (that’s it -- just seven) Complete Seductive Selling Systems here in my office that are in less than perfect condition.

The normal price for the system is $997, but if you act fast enough to get your hands on one of these seven systems, you will get it at a $200 dollar discount -- for only $797.

You still get the guarantees on the system, AND you can still take our EZ 3-payment plan if you’d like -- in exchange, all you have to do is put up with a few scratches here and there. That’s the ONLY difference.

Here’s what you need to do:

First, go to http://www.kingofcopy.com/seductive to see what you’re getting, but do NOT place your order there. Instead, go to http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html and place your order here.

Again, there are ONLY 7 Systems available here, and I think I’ve been consistent enough in my communication so that you know, when I say “only seven” -- I MEAN “only seven.” So scarf them up while you can and get yours NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Here’s the most current testimonial I just got in about the system, and there are loads more at http://www.kingofcopy.com/seductive

“Seriously, when I initially ordered Seductive Selling I was a bit skeptical. I have ordered other products from other so called marketing gurus and was very disappointed with the materials. When I received Seductive Selling System I immediately poured through the contents of the system and was so impressed with the way you presented the "47 Ways to Push Your Prospects Emotional Buy Buttons". Using your system I was able to systematically incorporate a number of your "emotional buy buttons". Guess what? My response rate went from a dismal 1/2 percent to a little over 3 percent. I am not a copywriter... but I was able to use the examples and apply them to my direct mail pieces. The effort you put into the creation of Seductive Selling System really shows. I would have gladly paid TWICE the price for this system! Keep up the great work!”

Brian Deacon - Tampa, Florida

So get your System at the special Scratch And Dent Sale price, and save $200 NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Now go sell something, Craig Garber

P.S. This is the first time in over 18 months I have had a sale like this -- don’t bank on it happening... ever again!

http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Be Careful With Questions. Very Careful.

Lots of people send me copy to review with questions in the headlines or sub-headlines, and frankly this is a very dangerous thing to do.

For starters, in social settings and in courtrooms, questions are often used to “trap” someone into saying something or putting themselves in a position they really didn’t mean to. By using reverse logic, and starting at the end result of where you want to to, it’s really not that hard to back someone into a corner.

I’ll assume if you’re a reader of this e-zine that you’re smarter than the average bear, so I can safely assume you’ve probably been able to use this kind of logic to get to an “A-ha!” moment yourself, either in a personal or business relationship, more than once.

True?

Good, so you understand the first thing you need to be wary of when using questions: Like cars and baseballs, they are weapons when in the wrong hands.

Now let’s talk about the second thing you need to watch out for.

The second thing has to do with asking the WRONG question. And the wrong question is any question that has even the slightest possibility of getting the wrong answer from the right prospect.

But before we talk about the wrong answers from the right people, appreciate that the ONLY two answers to your headline question can be either “yes” or “no.” “What’s your favorite flavor ice cream?” isn’t a question you want to ask. Do You Love Chocolate?, on the other hand, is an excellent question to ask, because if you’re selling chocolate, ALL your prospects will say yes.

And if you’re asking a question, you ALWAYS want their answer to be “Yes.” You want to start your prospect down the “yes highway”, right from the get-go.

So basically, for the most part, the wrong answer is going to be any answer other than Yes.

The big problem is, most questions I see eliminate prospects, instead of attracting them to you. For instance, asking someone “Can you see yourself on stage, getting paid top-dollar as a world-class lead guitarist?” will ultimately elicit a number of “No” responses from people who either don’t see themselves really being that talented... or who just don’t want to get paid to play guitar... or who have insecurities and hang-ups, and for any number of other reasons.

On the other hand, “Would you like to be able to shred and play guitar as well as ANY world-class lead guitarist?” will ONLY elicit “Yes” responses from every prospect who wants to learn how to play guitar.

So be mindful of this second trap, which is NOT taking your prospect down the “Yes” highway.

And lastly, be specific and provoke curiosity whenever possible, and here’s a simple way of doing this. There’s an old famous headline written by Maxwell Sackheim for an English course, that supposedly ran for 40 years.

The headline said “Do You Make These Mistakes In English?”

This prompted tremendous curiosity over the more bland “Do You Make Mistakes In English?”, which is simply very vague, comparatively. And as you know, curiosity is one of THE most important emotional buy-buttons to push when it comes to selling (see http://www.kingofcopy.com/seductive for more information on pushing buy-buttons).

So there you have it, that’s the cat’s meow on questions, and if you didn’t learn something from this, then feel your wrist because you are dead and have no pulse.

Now go sell something, Craig Garber

P.S. Remember, if you do not already subscribe to my Offline Newsletter, today is the LAST day you can get this month’s issue. Inside you’ll find:

• At LEAST one-dozen different online web page testing results, and how you can use them to improve your response rates in your own business! (Including testing of fonts, audio, photos, drop-caps, colors, scroll bars, home page, long versus short copy, and... much much more!)
• The three words I added to my home page that almost DOUBLED my response from 21.5% to 40.3%! (And no, “Free” wasn’t one of them!)
• Find out when a watch-winder is NOT a watch-winder, and how to “make” yourself or your product appear totally different to what you really are! This allows you to COMPLETELY separate yourself from the rest of your competition so there is no possible comparison between you and them! (on pages 5 and 7)
• The right way... and the wrong way... to research a product, including LIVE examples!
• How to use scarcity for a REALLY boring product, and what kinds of bonuses to give with the product to make it really dynamic!
• The fine slice of wisdom Mark Twain served up that shows you the power of FEAR and how to conquer it! (on page 8)
• Topical press release ideas for the completely oblivious! (So simple, even my ex-wife could figure them out!)
• How being Seldom Right But Never In Doubt helped create a $2.7 Billion Dollar empire!
• And much much more!

Test-drive it FREE here, and get FREE interviews, prior issues, and even free copy and marketing strategy critiques, right here: http://www.kingofcopy.com/ssnl

Black, White, Yellow? It’s all Greek to me.

So I spent the past 4 days in England -- sick with a cold from not sleeping on the plane flight over -- but enjoying myself none the less, and on my road to recovery.

England is a huge melting pot, culturally -- as much as New York City, for sure.

And while it’s not unusual seeing different shapes, sizes, and colors of people speaking different languages, it is VERY unusual HEARING all these folks from completely different cultures -- all speaking English, and all speaking with British accents.

For example, yesterday I sat on the plane with a black man who looked like former NBA Basketballer Charles Barkley. The man had such a thick Scottish accent I had to pay very close attention to what he was saying to understand him.

The day before, I was eating lunch in a town called Harpenden (at a place called The Slug And Lettuce) and I overheard an Asian man talking on his cell phone -- he had a strong London Cockney accent.

When you hear people who look a certain way, speaking with very strong accents you’ve never seen them use before, there’s a bit of a disconnect in your ability to digest what’s going on. It’s like the words and music don’t match, and there’s a delay in your processing of it all.

Of course, no matter where you are, people are people, and so if you can relate to them, and especially if you can make them laugh using clever wit and self-deprecating humor, it takes no time at all to establish rapport.

This is universal the world over -- even in places where people can’t speak English. Yesterday I arrived in Portugal, where almost no one speaks English outside of the big cities. In Portugal you hear French, Portuguese, Spanish and lots of other languages I couldn’t begin to identify.

Portugal is unusual in that it is so well-designed and modern as far as their roads, buildings, architecture and infrastructure goes, you may as well be in Miami or New York -- but then you’ll be driving around a small town and you’ll have to pull your car over and sit and wait until the local shepherd gets his flock of sheep across the road. I actually got some great pictures of this, including a picture of a newborn sheep, just moments after it was delivered. I may even be able to replace the picture on the back of my offline newsletter, in the “Tales From The Back End” column, with one of these snapshots I took yesterday.

The world’s a pretty interesting place -- all you need to do is get out and kick the tires around a bit.

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter was mailed out last week - get your copy TODAY and receive two free sales copy and marketing critiques, TOTALLY risk-free: http://www.kingofcopy.com/ssnl

Who said: oderint dum metuant

Gaius Julius Caesar Augustus Germanicus was assassinated on January 24th, 41. Not 1941, but 41. You see, Gaius Julius Caesar Augustus Germanicus -- also known as Caligula, the third Roman Emperor, was also one of the most hated and despised men to ever walk the face of the earth.

Caligula had a saying -- it was “oderint dum metuant”, which means “let them hate, so long as they fear.”

Fear is a dangerous button to push, and there are many ways to direct fear -- whether you’re guiding prospects or even family members.

For example, you can make your children somewhat fearful of strangers, because in today’s crazy world, it’s probably better that they are NOT overly friendly with people they don’t know. That’s actually using fear for their own good, and not at anyone’s expense.

Then there’s the kind of fear where you put the fear of God into people by acknowledging a common enemy and creating paranoia. And you see, the natural reaction of this is that the people in fear will rally around the messenger.

After all, if you are the one pointing out the evils of “whoever,” then you must be the one to listen to, right?

Some folks say the Bush administration has used some tactics like this in our positioning with the “evil-doers.” Meaning, if we are afraid of the evil-doers, then we have no choice to rally around our own government, because in reality, who else is left?

I don’t put stuff like this past any government -- especially our government. If Caligula and a silly marketer like myself can understand these concepts, then surely W and his crew can figure it out too, no?

Other people say Michael Moore is doing this with his movies, making us all afraid of our own government. Funny how this all works, isn’t it?

Yet others say I’m doing the same thing making you afraid to even think about Michael Moore or George Bush -- or even Eva Longoria and Tony Parker’s wedding.

Weird, huh?

How can you use fear in your marketing? Can you rally your prospects and clients around you? And do you want to?

Let me know.

Now listen closely, tomorrow I’m going on a nice little business vacation. I’m going over to the beautiful UK, where it’s been raining for 30 days and 30 nights so I hear, but it’s going to get nice and bright once I get there.

Then from London, I’m going to hop on over to Portugal to see my friend Christian Godefroy -- one of THE sharpest men around. In fact, if I’m lucky, I’ll be able to persuade Christian to do an interview with me, and next month I’ll release it as my Audio Success CD to my newsletter subscribers in August.

And if I’m not lucky enough to do that, then you will get nothing.

So what I’m saying is that you won’t be hearing from me much next week -- time to have some fun. This also means you won’t have many opportunities to test-drive my newsletter and get this month’s Audio Success CD interview with Rod Underhill -- the founder of mp3.com and by far THE wisest person I’ve ever spoken to about intellectual property.

If you want to hear what Rod has to say, and if you want to uncover the results of over a dozen different online tests I’ve run online, using a wide variety of marketing variables, then test-drive Seductive Selling Free, right now: http://www.kingofcopy.com/ssnl

I will also send you TWO free copywriting and marketing critiques along with your newsletter as well.

Now go sell something, Craig Garber

P.S. If you want to raise your game, and kick it up several notches, then apply for membership in my newest coaching group, right here. : http://www.kingofcopy.com/mavericks

Sometimes You Deserve To Get Swindled -- Maybe

A quote falsely attributed to P.T. Barnum (founder of the famous Barnum and Bailey Circus), but actually coined by famous con-man Joseph ("Paper Collar Joe") Bessimer, said “There’s a sucker born every minute... and two to take ‘em.”

Here’s a blatant example of this: Recently, here in Tampa actually, the FTC nailed a business for making false and deceptive claims. A company was selling a product called “Height Max” and they were claiming this supplement increased height in users between ages 12-25 years old.

In fact, specifically, they said Height Max would make you grow an extra 2 to 3 inches in 6 months, while also increasing lean body mass at the same time.

Obviously, anyone who’s got common sense would understand this simply isn’t possible, without doing some serious genetic altering, or without using growth hormones that would radically impact the internal workings of your body.

It’s just common sense here. Caveat Emptor.

The thing is though -- and you will see this pretty much consistently throughout any kind of fraudulent activity -- what scammers play on is feelings of frustration and humiliation. They are in the “pain relief” business, but they are not really able to relieve the pain they say they can.

The good news is, if you look at yourself as also being in the “pain relief” business, and you focus on the emotional triggers you will be relieving, you will be able to sell into those triggers just as easily, while being honest.

For instance, if you’re a computer geek, you can sell into the elimination of “lack of progress”, “down time.”

If you’re a landscaper, you’re selling into the pain relief of “not enough time”, “not enough skills”, and “not looking as good as your neighbors.”

And if you’re a back doctor, you sell into “pain relief” -- not “I’ve been in business for 13 years.”

Make sense?

Keep this in mind and let me know how it works for you next time.

Now go sell something, Craig Garber

P.S. If you want to raise your game, and kick it up several notches, without using any kind of steroids, except the kind of steroids that are truly the MOST powerful enhancers -- “unconventional ideas and thinking” then apply for membership in my newest coaching group, right here. Our next monthly coaching call is tonight!: http://www.kingofcopy.com/mavericks

P.P.S. Seductive Selling Newsletter -- this month’s issue will be mailed out soon. Get your copy, and two free sales copy and marketing critiques, TOTALLY risk-free right here: http://www.kingofcopy.com/ssnl

When Deception Works Effectively In Your Marketing

I get stuff like this a lot, “Craig, why can’t I just run an ad with a headline that says “Free Sex” and then try and sell them life insurance.

Here’s why this doesn’t work, and frankly, why deception doesn’t work in general. I will give you an example that I think will make things perfectly clear:

Let’s say you are a guy. You come home from a hard days work. In fact, your day absolutely SUCKED. Your biggest customer got VERY pissed off at you... your personal assistant -- who wasn’t too swift to start with -- quit without any notice... and your biggest supplier just gave you a 30-day notice about how their prices are going to double.

On top of that, your back is KILLING you and your Chiropractor is out of town.

But... things are about to get IMMENSELY better. See, as you walk through your front door, your wife is standing there in just about the most erotic piece of lingerie you can imagine (and you’ve got a VERY vivid imagination). Her hair is all done up, her makeup is on perfectly... her lips are pouty red... and she’s got a glass of wine in her hands and another one poured on the counter for you.

She says, “Get over here -- NOW!” as she slowly saunters into the bedroom, walking slowly in her FMP’s. She pulls you close to her, sticks her tongue in your mouth, and then continues walking towards the bed -- you following her like a ravenous mountain lion stalks a bloody wounded gazelle -- absolutely mesmerized.

She lays down on the bed, you follow, and then suddenly, she whips out a stack of pamphlets and papers with illustrations and price quotes about the new kitchen counter she’s been dying to get, that you haven’t wanted to talk about.

Sickening, isn’t it?

What’s your feeling at this point?

Disgusted? Disappointed? Frustrated? Annoyed?

Yes. Yes. Yes. Yes, and more.

But you see, THIS is the exact same reaction -- the same sense of disappointment you provoke in your clients -- when you tell them “Free Sex” in the headline, and then you want to sell them life insurance... or golf balls... or toiletries... or anything else other than what the headline says.

Get it?

Look, the truth is, if you can’t be CREATIVE enough to tell a good story about the truth... then you’re probably not going to be able to lie and do it either. And if you can be creative and lie, then why not just be creative and tell the truth?

O.K.?

Now go sell something, Craig Garber

P.S. In this month’s issue of Seductive Selling, I’ll reveal the results of a dozen different online web page variables you can test -- and how the results will impact your response rates. Test-drive it now, FREE at http://www.kingofcopy.com/ssnl -- no deception involved, that’s for sure.

Happy 4th Of July: RAPID-FIRE DAY SALE.

Here in America, today is Independence Day. Bluntly, I’m pretty ignorant about the past, but I do know today’s the day we celebrate the anniversary of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain.

This isn’t a political rant, because as you know, England’s been VERY good to me. My beautiful wife’s from there, and I have many friends and clients from there as well. Plus, I know as much about politics as you can fit through the eye of the needle, and what I don’t know about, I don’t talk about.

Early in the morning, I’ll be entering my lake association’s annual fishing tournament. Last year my son Casey won the kid’s division, but this year he’s fishing with me in the adult class. In any case, I expect to have a good time with him.

To me, when I think about “Independence Day,” I think about the first day I went into business for myself back in 1994. I enthusiastically left the company I was working for to start up my own financial planning practice. This was VERY liberating.

In fact, I felt SO free, I remember literally stooping down and kissing the newly carpeted floors.

My career and my life, have taken many long and prosperous turns since then, and today I know -- from the bottom of the soles of my feet, to the tips of the few hairs left on my head -- that true freedom comes RAPIDLY, once you have the ability to push your prospect’s emotional buy-buttons, and when you can create compelling reasons for them to take action.

So, to give you a shot at either becoming more independent, or at finally breaking free from whatever’s holding you back, I am going to give you a VERY special opportunity this fourth of July, ONLY.

When you order the Complete Seductive Selling System from now until the end of July 4th, I will also toss in the following EIGHT bonuses, worth an extra $1,079 Dollars:

One, a Bonus Special Report called “3 Inside Secrets To Making A Fortune Using Direct Mail!” (a $47 Dollar Value)...

Two, “5 Ways You Can Use Direct-Response Marketing To Start Increasing Your Sales... Immediately!” (a $97 Dollar Value)

Three, another Special Report, “5 Surprisingly Simple, But Rarely Used Ways Of Doubling Your Cash-Flow In The Next 90 Days!” (a $97 Dollar Value)

Four, a breakthrough report called “11 Common (But Incredibly Costly) Web Site Marketing Mistakes: Which Of Them Are You Making Right Now?” - also a $97 Dollar Value

Five, the hottest information about selling in print you can find, called “How To Use A Simple Sales Letter To Get ANYTHING You Want!” ($97 Value)

SIX, the REAL news you’ve been wanting for a long time, “The ONE Simple Thing You MUST Give Your Customers, That Lets You Not Only Survive... But That Lets You WIN The Game On Your OWN Terms!” ($97 Value)...

Seven, a recent interview I did with a niche marketer exposing a few little-known strategies you have not thought about using in your marketing, but can easily implement once you hear this discussion ($147 Value).

And EIGHT, last but not least, a FREE half-hour one-on-one telephone consulting appointment with me, (over a $400 dollar value at my daily rate of $6,500). For most people, this alone will make it worth your while to get your hands on the system IMMEDIATELY.

You’ll get ALL these bonuses, in addition to all the free gifts listed at http://www.kingofcopy.com/seductive when you order before 11:59pm on the 4th of July.

Have a great fourth, and I will look forward to helping you achieve all the freedom... you deserve!

Now go sell something, Craig Garber

P.S. Don’t forget -- in addition to the $1,079 Dollars worth of July 4th bonus information, you also get my TWO risk-free guarantees when you order:

First, if I don’t deliver, you don’t owe me a thing. In fact, let me be even more specific: Invest in The Seductive Selling System right now and you can evaluate it FREE for 180 days. Then, after you go through it, if for whatever reason you’re displeased, just box it up and zip it back to me and I will gladly buy it back from you any time within 180 days from the time you place your order.

And second, I’ll take this one step further. I’m not just going to do a wham bam thank-you ma’am hit-and-run on you either. Use The Seductive Selling System for a full year. Submit your FREE Emotional Buy-Button Audit Certificate, and your FREE Copywriting Review Certificates and receive honest eye-opening feedback on your projects from me, and if after one full year, you haven’t been able to make at LEAST an extra $10,000 Dollars by using all these resources available to you, I fully stand behind my system and I will STILL buy it back from you without hesitation.

In this case, all I ask is that you fax me a detailed letter stating exactly what you did, and what your results were, so I can promptly publish it in my Seductive Selling Newsletter. A bit of a challenge, yes -- but it’s one I’m prepared to honor on my end, without hesitation, and it also lets you know I’m as serious as a tidal wave about all this stuff.

I’m THAT confident about the success you’ll experience and I’m THAT willing to go out of my way to stand behind who I am and what this system does for you. Frankly, I can do this because you'll have a very tough time finding a better quality person to deal with than me, or a better value. But don’t believe me, just check out all the success stories you’ll find at http://www.kingofcopy.com/seductive

One VERY successful entrepreneur told me the 18 different ways of attracting prospects on pages 128 through 131 ALONE, is worth the entire investment in this system. But don’t believe me -- as soon as you receive The Seductive Selling System, rip it open yourself and prove or disprove it at MY risk, IMMEDIATELY.

Have a great fourth! Become independent TODAY: http://www.kingofcopy.com/seductive

Kowabunga: Spice Girl Get Spicy!

Wow, it’s July already. I let the end of the last month slip right out from under me.

I took Anne out of town for a nice long weekend as a well-deserved surprise and now I’m feeling pretty well rested.

I got a chance to watch some television over the past few days, and is it just me, or has anyone else noticed that Posh Spice’s Boobs are like THREE times the size they used to be?

Talk about a non-subtle adjustment -- what’s inside there, two soccer balls? Yikes!

Lordy, give that surgeon an Amstel Light. Homina-homina.

Anyway, since I wasn’t around last week, and since this was a landmark issue, I’m going to give you one last chance to get your hands on last month’s Offline Seductive Selling Newsletter, and test-drive it for free.

Here’s what you’ll be missing if you ignore this:

• A VERY revealing piece (5 pages) from some actual journal pages of mine, literally just DAYS before my career broke WIDE open! This has been VERY insightful for several of my subscribers, including Cris Chico from Hollywood, Florida, who had this to say, amongst many other comments: “You took a step back to do what you love and in the end things worked out rather well… it was nice to hear that story… I am going thru a similar dilemma now... You also let us know how much and hard you work .. so often the gurus make us feel guilty because they pitch the lifestyle business.. sitting on the beach ..just collecting your coins…and yet we have too many beautiful days that we make the conscious decision to stay inside and work because we are committed to our goals… (especially in florida) kudos to you for letting us know that there are others fighting the same battles…”

• Find out how to research and create a niche information product with little to NO competition, for less than a $50 Dollar investment! (ANYONE can do this!)

• See part of a sales letter I wrote for the late Gary Halbert and how the same strategy is being used in another VERY similar product, today!

• Discover how to sell a product... that doesn’t even exist! Secrets so rare I doubt they have EVER been shared!

• On page 7 you’ll hear, first-hand, why Bob Parsons -- CEO of godaddy.com -- is full of crap! (He won’t put this on the next go-daddy television commercial, that’s for sure!)

• In Example 3 you’ll see how to position even the most mundane product (cat food) like the gold that’s inside the treasure chest -- use strategies like this and you will attract more business than you want! (And yes, this IS possible!)

• How to get your mail envelope opened! Simple, VERY simple strategies that work! (Example 1A)

• Uncover easily accessible sources of LOADS of very well-done direct-response ads, for less money than a bad latte will coast you at Starbucks!

• Specific examples of common (and critical) mistakes typically made that prevent your marketplace from “matching” with your message! (Page 3)

Allright -- enough already! If your business can’t benefit from any of this information, then unsubscribe from this list, because the info in June’s Newsletter simply doesn’t get any better than this, and today is THE last day you can get your hands on it, AND test-drive it for Free, right here: http://www.kingofcopy.com/ssnl

Tomorrow I’ll reveal something astonishing... probably.

Now go sell something, Craig Garber

P.S. FINAL DAY to get your hands on this month’s test-drive and get TWO free copywriting critiques just for trying: http://www.kingofcopy.com/ssnl

Q & A - A Fools Paradise

Here are a couple of questions that have recently crossed my desk.

Q:

Craig, why would anyone in his right mind use direct mail when you can use the internet to get business? Plus, sending out e-mails and using Google adwords is a lot cheaper than postage, printing, envelopes, etc.

A:

Most of the people who ask me questions like this have either never mailed a sales letter or a postcard in their entire life, or they’ve mailed “one” and it didn’t work, or... they foolishly believe the internet is like a casino that only pays out.

I’ve got news for you -- casinos that only pay out don’t exist in reality, and they don’t exist online either.

Here’s how business works: The amount of money you make, is generally directly proportional to the amount of effort you invest, and the amount of money you invest as well.

Often times you look at what you have, instead of what you’re missing -- after all, this is easy to do -- and sometimes painful, so why would you want to do this?

Well, the answer is, because usually, it what you don’t know that’s killing you -- and what you don’t know that can make you or break you.

For instance, MOST businesses will find better quality buyers offline. And when I say businesses, I mean entrepreneurs who aren’t looking to do a hit and run on you. I mean entrepreneurs who are concerned with growing a full-fledged business with CONSTANT ebbs and flows, (hopefully more of the ins than the outs, of course), that produce long-term customers with long-term value.

Why?

Because a HUGE percentage of the population online are dreamers searching for something that doesn’t exist. They think getting “Fre.e” information will somehow give them inside secrets that make them a bundle of cash, and they mistake the time they spend “reading” information, for time spent actually “taking action” on the information they read.

And if you think about it -- when’s the last time you got anything for fre.e that did something for you?

“Never” is the unilateral answer, across the board.

Even Napoleon Hill once said “information isn’t power” -- only information used WISELY is power.

And in fact, I’ll go one step further. Information not used at all, is more a waste of your time than anything else.

Now don’t get me wrong -- there are just as many people who are dreamers offline, as there are online. However, offline, you can get access to lists and run space ads for people who are buyers, whereas online, you have a harder time getting access to this information, unless you are doing some sort of joint venture -- and the results of these are NEVER promised either.

Not to mention, but some people simply aren’t searching for information online, or some industries have a difficult time finding buyers online. For instance, if you sell to small, independent excavation companies, I’m not sure you will do ANY business at all online.

So, the bottom line here is, don’t look at your marketing as an expense -- look at it as an investment, and measure your Return On this Investment, the same way you’d measure your return on any investment.

Q:

Craig, how come you are always pitching your Seductive Selling Newsletter and your Seductive Selling Marketing system? Don’t you have any other products to offer?

A:

That’s actually a very good question. First, I do have other products, and you can find them here: http://www.kingofcopy.com/products

But the truth is, the newsletter is the bedrock of ANY business, and my newsletter -- along with the audio Success CD Interview you get -- is by FAR, the strongest, most incisive and most entertaining (who else has headlines like “Now At Last, Anal Bleaching”... and this month’s headline, “What Is Peter North’s Secret?”) direct marketing newsletter out there. We get few cancellations and many many e-mails each week FILLED with praise.

Here -- take this one for instance. This just came in the other day: “Craig, no need to reply ..this is just an fyi to you. In the process of going thru your newsletter and reading a bit of your story and the financial hardships you went thru .. specifically a lightbulb went off inside my head when you commented on doing well with financial planning but your heart not being into it ..

You took a step back to do what you love and in the end things worked out rather well… it was nice to hear that story… I am going thru a similar dilemma now

You also let us know how much and hard you work .. so often the gurus make us feel guilty because they pitch the lifestyle business.. sitting on the beach ..just collecting your coins…and yet we have too many beautiful days that we make the conscious decision to stay inside and work because we are committed to our goals… (especially in florida)

Also dealing with so called friends and family that make fun of you (indirectly) cause they just don’t understand that level of commitment and intention…most of them have a better chance of understanding the theory of relativity..

most of us know the fallacy of the lifestyle pitch .. sometimes it’s good to know that there are others in the trenches with bullets barely missing the scalp ….. mud in their faces… who fight each day to get one step close to our own nirvana… despite everyone elses lack of understanding

so kudos to you for letting us know that there are others fighting the same battles…

now go sell something!” Chris Chico - Hollywood, Florida

Here’s another one: “Just finished your interview with The Loan Officer King Brian Sacks, and I have to say Kudos man. Fantastic, No B.S. information that will pay for the cost of your monthly newsletter many - many- many times over. Pure gold if you listen and extract the gems from this one. Thanks again and keep them coming...” Terry Wygal - Houston, Texas

And this one came in a few weeks ago. Greg’s in Poland right now making his next movie: “We just signed a distribution agreement for worldwide TV, DVD, and internet rights with a company who I think will do a really good job for us. Our last distributor was awful.

At least indirectly, I can thank you for this new deal, as ideas on marketing have been circulating in my head nonstop since signing up for your newsletter, and I am sure it helped my thought process during contract negotiation. Thought you'd like to know. Hope all is well with you.” Greg Bennick - Seattle, Washington

The bottom line is, my newsletter takes a fair amount of my time and I also happen to be one busy dude.

But... here’s some good news: After I get back from my trip to Europe at the end of July, I will be releasing two more products. One about headlines and one about marketing and copywriting. I will have teleseminars or webinars for each of them and as usual, they will be up to my typical ass-kicking standards.

That’s enough for today and hopefully I’ve answered one of your questions.

Now go sell something, Craig Garber

P.S. only TWO DAYS LEFT! To get your hands on this month’s newsletter where I reveal the financial desperation I was going through just before things broke WIDE open for me. Chances are outstanding you have either been there, or are there now -- test-drive it fre.e and get TWO fre.e copywriting critiques just for trying: http://www.kingofcopy.com/ssnl

Men are from mars, and women are from...

Men are from mars, and women are from... apparently a place less valuable than Mars. Here, check this out:

According to the American Association of University Women Educational Foundation, college educated women earn 19% less than college educated men, 1 year after graduation. This, in spite of the fact that these women typically have higher GPA’s (3.16 versus 3.06) than these same men.

But it gets even worse -- ten years down the road, the pay gap widens. At this point, women are earning 31% less than men, and even the women who never take time off to have children, are STILL earning 23% less than men.

But here’s where you really need to look into things and see who’s doing the talking here. I’m not sure the AAUWEF are telling you the whole story -- and frankly, I’m not sure any of this even matters, since no one’s holding a gun to anyone’s head, and we are all completely free to choose who we want to work for... how much we’ll accept... and what we want to do.

Nevertheless... now check THIS out:

Men are more likely than women to be supervisors, and obviously a supervisor presumably earns more than the people he or she supervises.

Men also tend to work more hours per week, and this will usually earn you a few shekels more.

And the industry with the most amounts of women in CEO positions is not-for-profit, and as anyone knows, not-for-profit is also synonymous with “not a lot of money.” Healthcare comes in next, followed by legal services. Both of these professions, too, don’t pay their administrative positions as much as other sectors.

The point of this is NOT to belabor any kind of gender differences that exist, or to figure out the moral implications of the story. The point is to show you the research you need, to present whatever argument you need to make -- on an objective level -- to sell whatever it is you are trying to sell, is most likely out there somewhere. All you need to do is do a little digging and you will no doubt, find it.

Just ask the pharmaceutical companies. I do believe they know quite a bit about this kind of stuff.

If you want to see a real-life example of what I mean by research being able to support your market -- even if what you are selling doesn’t even EXIST -- then make SURE you take a look at pages 4 and 5 (and Examples 4A and 4B) in this month’s Seductive Selling Newsletter. I’ll show you an example of a sales letter I wrote back in 2003 for the late Gary Halbert, and the crazy but REAL research I did to find the sales “hook” in it. It’s NOT for conservative people to look at, since it deals with a product of an adult nature, but the marketing lessons you will discover will be VERY insightful. If you don’t already subscribe to Seductive Selling, then test-drive it for fre.e and get $1,391 worth of bonus gifts -- including FRE.E copywriting and TWO fre.e marketing critiques -- right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. It was Bullwinkle who said, “I think the blood is rushing to my antlers.”

No one knew.

14 Common Mistakes: Which One Of Them Are You Making Right NOW?

On yesterday’s Seductive Selling Coaching Call, we talked about how to use offline newsletters to make a bundle, and in many many cases, launch an entire empire. (You need to look no further than the example I make of myself, in this month’s Offline Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl )

One of the HUGE mistakes people make in NOT publishing a newsletter, is that they wait to do it. And the reason they are waiting is because they feel they aren’t “something” enough.

You may feel you aren’t experienced enough... wealthy enough... smart enough... wise enough... have paid enough dues... or if you’re writing in a hobbyist or fitness arena, perhaps you think you’re not the most recognized... not strong enough... not big enough... not the fastest cyclist... whatever.

The point is, it doesn’t matter. No one really cares about that stuff, and no one’s even going to ask you about that, any more than the bank is going to ask or even cares how much your net worth is, before they deposit your check.

See where I’m going with this?

You see, only YOU have the power to make the decision (or not) about when and how you should do things. There is no “expert fairy” who is going to come waltzing through the front doors of your office and anoint you as the expert, letting you know you are “ready” to move forward with a new venture.

The wand is in your hands baby, and it’s up to you to use it or not.

If your standard of measurement is to be “the best,” and you are waiting for this to happen, then you will also never move forward, because reality is, there will ALWAYS be someone stronger than you in the gym... someone wealthier... someone better looking... more experienced... and so on.

Setting the bar unrealistically high ISN’T something that you shoot for. Doing the best you can -- NOW -- is a more realistic goal. Otherwise, you just will not move forward, because reality is, even 6 months from now, you’re going to be better at whatever you do, than you are now.

So by this standard, you can’t ever DO anything.

Make sense?

Here are a few of the other things we discussed on the “How To Use A Monthly Newsletter To Make A Bundle” call:

• Why your Newsletter Is The ULTIMATE Communication Tool, and the strongest sales force you can have!
• 7 Reasons why most people don’t write newsletters! (Now THIS is a hard dose of reality!)
• How to figure out who you are writing your newsletter to, and why this is so important. (Do NOT screw this one up!)
• 6 ways to use your newsletter to make a bundle of cash, and how to leverage each of them -- Yikes!
• How to figure out what to write about -- whether you have an existing group of people to sell to now... or not!
• The most CRITICAL component of your topic selection that allows you to charge more for your newsletter, and separates you from the rest of the pack!
• The 14 Most Common Mistakes People Make When It Comes To Writing Newsletters: Which One Of Them Are You Making Right NOW?
• How To Know If Your Newsletter Will Sell... Or Not? (Pretty important, no?)
• And lastly... How To Actually WRITE Your Newsletter, And How To Get A Years Worth Of Content For Your Newsletter, Assembled In The Next 60 Days!

You can get your copy of this call, along with the transcript of the call, when you order The Seductive Selling System, but only if you order before the month is up. After this, all bets are off and this goes “up in smoke” if you will.

Get your hands on the system NOW at http://www.kingofcopy.com/seductive

And like everything else in life, YOU get to decide what to do with it... and how far... it will take you!

Now go sell something, Craig Garber

P.S. The Seductive Selling System comes with more risk-free guarantees than Paris Hilton apparently has, so hop on this thing... NOW: http://www.kingofcopy.com/seductive

The Second Selling Lesson At The Sponge Docks

Yesterday I told you a little story about what happened when I was over in Tarpon Springs this past weekend. Just in case you missed it, let me review a little bit here. First I’ll tell you what happened in quotes, and then I’ll answer the actual question afterwards, O.K.?:

“We were in this store called 5 Fish, chatting with the owner, a man named David Gauchman. David’s a very nice fellow, and owns 3 retail stores in the area. We didn’t talk too much personal stuff, but I got the idea that he was nobody’s fool, and he was also a hard worker. (If you’re in the area, stop in and tell him I say “Hey” -- he really is a hell of a nice guy.)

This store sells primarily “Life Is Good” merchandise -- and he had QUITE a selection. And seeing as how I was there with my wife and two of our kids -- I didn’t get out cheap.

Something happened there, that was VERY instructional about selling. A woman was having a hard time deciding between two shirts. David overheard her conversation, and promptly pointed out to this woman that ONE of the shirts she was holding in her hands, was his most popular seller.

I can tell you now, I’d been listening to this woman, and she was no dummy either, and yet -- she IMMEDIATELY grabbed that “most popular” shirt -- and added that one to the top of her “buy” pile.

Why did she do that?

The answer is simple: It just goes to show you the power of using a few VERY compelling buy-buttons: Testimonials, Conformity, And Acceptance. And see, there was no big long sales pitch here, and frankly, I don’t even think David Gauchman was doing this intentionally to “sell” the shirt. He was just helping her decide which shirt to buy. It was clear she was going to buy one, regardless.

Each of these buy-buttons is discussed in DETAIL in my Seductive Selling System, which you can get right here: http://www.kingofcopy.com/seductive -- and you’ll find specific examples of HOW and WHEN to use these buy-buttons, so you can best figure out how to apply them to your own business.

And now here’s something else I want you to think about -- and send in your comments about this one too: What else could David have told this woman (just as simply) that would have made her buy this shirt just as instantly as she did when he told her it was his best-selling shirt?

Let me know and I’ll answer this question tomorrow.”

First off, let me just tell you that pushing all these emotional buy-buttons works on ANYONE, regardless of how much they know about marketing -- myself included. I’m just AWARE of what’s going on -- not immune to it, by any means.

Anyway, the woman in the story was my wife, Anne, and even though she’s FULLY aware of all of these selling tricks -- just like me... and just like everyone else -- this doesn’t make her immune to their effects.

We received a few interesting answers to yesterday’s question:

Offline Newsletter Subscriber Dustin Matthews said, “I would have liked David to entice her into buying both shirts. Buy one and get 25% or 50% off the next one. She was going to buy at least one and wouldn't have jeopardized the sale by giving her an irresistible up sale. He lost out on additional revenue!”

This is a good answer, but it has a few downsides to it. If he makes an offer like this that’s not a “stated” offer posted in the store, for example, for everyone to see... then he’s showing neediness. He then exposes himself to further negotiations.

Plus, and this is something you didn’t know -- I already had a boatload of stuff sitting in front of his register.

Remember, in business, and in life in general, whenever you permit something in ANY relationship, it’s assumed you have made this conduct permissive forever, and that it applies across the board.

Also, the answer I was looking for was more of an emotional trigger here, but this is not a bad suggestion at all.

Ryan Harris sent this in: “He could have told her that people who buy one of the two shirts report that the shirt makes them look 10 pounds slimmer/lighter, 10 years younger, etc. -Not the answer you are looking for though.”

Nope. Good try, but that’s not it, either.

So let me tell you exactly what he could have said. He also could have pointed to one of the shirts and said, “This is the last one of those we have, and I do not know if we’ll be getting any more of them in.”

Had he said this, BAM! Same thing would have happened -- just like lightening striking a tree, the demand for that particular shirt automatically shoots sky-high.

Why?

Because “only one left,” is the ULTIMATE scarcity, and as you hopefully know, scarcity -- limiting whatever it is you’re selling, is a VERY important way of attracting business.

Again, all these buy-buttons are covered in my Seductive Selling System, and you can get your hands on it right here: http://www.kingofcopy.com/seductive

And “HEY!” -- it ain’t called “Seductive” for nothing.

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter is SO hot, it may very well be damn-near illegal! Do NOT check it out if you are sensitive or if you are offended by the adult industry! Otherwise, test-drive it for free at http://www.kingofcopy.com/ssnl

The Selling Lesson At The Sponge Docks

About 25 miles due west of where I live, there’s a small gulf-side town called Tarpon Springs. There are a few things you’ll notice when you first enter this sleepy laid-back town, which is literally right on the gulf -- besides the balmy sea breezes blowing across you -- even when the temperature is in the high 90’s, and the humidity is so thick you can cut it with a knife.

For starters, most of the people walking around this tourist town do NOT speak English. They are either tourists speaking French, Japanese, Tennessee, or something else I don’t understand or recognize, or... they are residents speaking Greek.

Tarpon Springs has the largest population of Greeks in America -- even more than Astoria, Queens.

In fact, nearly all the restaurants there serve Greek food as well (We ate at Plaka’s and had Gyro’s and Greek salads -- absolutely fabulous.), and all the tourist stores sell sea sponges of all shapes and sizes, and for all uses. Years ago, Greek divers used to dive for sponges right offshore, but Red Tide wiped out most of the sponge industry there, back in the 1940’s.

Now, the town just celebrates the history of the sponge industry, and is a LOVELY place to visit on a sunny Sunday afternoon.

Anyway, we were in this store called 5 Fish, chatting with the owner, a man named David Gauchman. David’s a very nice fellow, and owns 3 retail stores in the area. We didn’t talk too much personal stuff, but I got the idea that he was nobody’s fool, and he was also a hard worker. (If you’re in the area, stop in and tell him I say “Hey” -- he really is a hell of a nice guy.)

This store sells primarily “Life Is Good” merchandise -- and he had QUITE a selection. And seeing as how I was there with my wife and two of our kids -- I didn’t get out cheap.

Something happened there, that was VERY instructional about selling. A woman was having a hard time deciding between two shirts. David overheard her conversation, and promptly pointed out to this woman that ONE of the shirts she was holding in her hands, was his most popular seller.

I can tell you now, I’d been listening to this woman, and she was no dummy either, and yet -- she IMMEDIATELY grabbed that “most popular” shirt -- and added that one to the top of her “buy” pile.

Why did she do that?

The answer is simple: It just goes to show you the power of using a few VERY compelling buy-buttons: Testimonials, Conformity, And Acceptance. And see, there was no big long sales pitch here, and frankly, I don’t even think David Gauchman was doing this intentionally to “sell” the shirt. He was just helping her decide which shirt to buy. It was clear she was going to buy one, regardless.

Each of these buy-buttons is discussed in DETAIL in my Seductive Selling System, which you can get right here: http://www.kingofcopy.com/seductive -- and you’ll find specific examples of HOW and WHEN to use these buy-buttons, so you can best figure out how to apply them to your own business.

And now here’s something else I want you to think about -- and send in your comments about this one too: What else could David have told this woman (just as simply) that would have made her buy this shirt just as instantly as she did when he told her it was his best-selling shirt?

Let me know and I’ll answer this question tomorrow.

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter is SO hot, it may very well be damn-near illegal! Check it out and test-drive it for fre.e at http://www.kingofcopy.com/ssnl

When Less... Is More: The Cinderella Principle

When I was a financial planner back in the 1990’s, I was like every other independent entrepreneur -- desperate for any new business I could find.

But there again, at the same time, I was frustrated because I had so many tire-kickers and looky-loos to deal with. Meaning, I had to weed through a lot of people who really weren’t truly interested in becoming customers of mine, to get to the few who were.

This is like being Cinderella, and most people feel this is O.K. -- it’s just “accepted” that in order to find your prince, you’re going to have to kiss a lot of frogs along the way.

Well, that may be true when it comes to dating and marriage, but it doesn’t necessarily have to be true at ALL when it comes to business.

If... you’re smart.

You see, one of the biggest myths about marketing is that you want to use it to attract as many people as possible. This is simply not true.

What you really want to do is attract the most QUALIFIED people possible, and the best way of doing this is to DISQUALIFY the one’s you don’t want responding to you, right up-front.

So you’ll want to put a number of different dis-qualifying statements in your ads. For example:

Don’t Even THINK About Reading This Message Unless You’re Willing To Pay More Money, For Better Quality ___

That one’s gonna weed out all the cheapskates.

“If you are a highly paid executive earning between $250,000 and $500,000 dollars, and you are sick and tired of dealing with incompetent advisors who are more concerned about lining their pockets with your hard-earned cash, than actually helping you achieve financial freedom, then this is the most exciting and important message you will ever read!”

That one’s gonna weed out people who are broke and indecisive.

“Attention: Lahaina Homeowners!”

And this last one’s going to weed out renters and other people who don’t live in Lahaina (which is a beautiful ocean-side tourist town in Maui -- they even have a Hard Rock Café there).

So you see, who you attract is totally up to you.

All you need to do, is... attract... who... you want.

Now go sell something, Craig Garber

P.S. Remember, after this weekend, the monthly coaching calls in my Seductive Selling System, go up to $197 dollars, from their current $97, so get in now at http://www.kingofcopy.com/seductive

Important News: Price Hike

In 2000, I participated in a monthly tele-coaching program that cost me $397 a month.

I say “cost” -- because it really WAS a cost, not an investment. Although I got a few bits and pieces out of the program, the call was basically a platform for speakers to come on the phone and pitch something new every month.

Not what you envision when you think about a “coaching” program, now is it?

For the last year, I’ve been running a coaching program only for the people who own the Seductive Selling System, and frankly, I haven’t been sipping my own kool-aid here when it comes to pricing -- not by a LONG-SHOT.

The program costs $97 bucks a month, and there is NO pitching on it at all. You simply get me, for an hour, going over a variety of VERY critical topics related to marketing. The calls take place on the third Tuesday of the month, at 2pm Eastern time, and then you get a CD of the call, along with the transcript, mailed to your home.

You also get to participate on the call, e-mail questions in for me to answer, and then, at the end of the meeting, I take questions related to whatever topics we’ve just discussed.

Now granted, I’m not working on your business directly, but that’s not what this is about. It’s about you getting a SLEW of strategies, insights and techniques to use, laid out for you in a VERY practical and simple format, spoken by me, in plain-old English, and you get to ask me specific follow-up questions regarding specific applications and use of these techniques in your business.

For example, this month we’ll be covering a VERY complicated topic: How To Write A Monthly Newsletter Subscription, and here are just a few of the prior topics we’ve covered:

• Everything You MUST Know About Lead-Generation: How To Consistently Flood Your Bank Account With An Onslaught Of Fresh New Leads (a 2-part call)
• Unconventional But Highly-Effective Sources Of Media To Sell With! (last month)
• Positioning And Posturing: How To Get MAXIMUM Leverage, Control, And Dollars Out Of Your Customers!
• Overcoming Obstacles And Achieving Success In 2007!
• Opening Lines: The Right Way... And The Wrong Way... To Engage Your Prospects!
• And many many more just like this.

Well, a VERY successful business-owner, Brian Sacks -- who sold one of his businesses last year and now gets a big fat six-figure check for it every month -- was kind enough to confide in me he felt I was ripping myself off -- that these calls are SEVERELY under-priced. I thought about what he said (he’s also a subscriber on the calls), and I thought about the program I participated in back in 2000, and you know what?

He’s... 100% right!

So as of next Monday, anyone who orders the Seductive Selling System, will be paying $197 to be included in this monthly coaching program. That means you have a few days left to get your hands on this system, and keep the existing coaching call price of $97 bucks.

And let me tell you something: if you aren’t getting literally thousands, if not TENS of thousands of dollars worth of information on each call, then something’s wrong here. I have MANY VERY successful entrepreneurs who participate in this program, and they are CONSTANTLY e-mailing and faxing my office nothing but accolades.

Here, listen to these I recently received:

Sean Greeley, from Durham, North Carolina, recently sent my office this e-mail:

“Just finished your SS system, and now going back through it again. I'm learning a ton, and appreciate all the value you continue to put out. Calls and newsletter are of course awesome as well. RESULTS: My copy is improving rapidly and I'm able to crank out long copy sales letters with much more speed and precision each time... and close em'!

So, your work continues to have a great impact on my growth and development. And I want to thank you tremendously for that. Best, Sean”

And this one came in a while ago, from Christian Godefroy, an OUTSTANDING marketer, who worked side-by-side with Eugene Schwartz, author of Breakthrough Advertising. Christian lives in Switzerland mostly, but he has homes literally all over the world, including Portugal and France. Here’s what Christian had to say:

“Energy. Drive. Empowerment. That's your main asset.

Let's take a huge company, with thousands of employees. They lose money.

The CEO is changed, and in 6 month's time, they EARN money. In 2 year's time, they lead their market. You have seen this story several times. How is this possible? How ONE human being, out of a thousand, can change the destiny of such a huge business?

Because he knows how to instill energy, drive, motivation, belief, enthusiasm, hope, VISION to others. So if a reader has a choice to choose a mentor, a guru, a motivator, he has no choice. YOU are the best. I don't know why. I feel that with my guts.

Spending one hour with Gene Schwartz could get me energized a few months. I still have the imprint of his mind in my mind several years later.

You have the same thing, and you can go even further. You should sell that too to your readers:

“If after reading my material, you don't feel the URGE to write good copy, to sell huge amount of products, to bank tons of money... if you don't feel in your arteries a new energy flowing, if your heart is not beating faster, if your eyes are not brighter, send your material for a full refund." etc.”

That’s about as nice a comment as ANYONE has ever given me, and this, coming from a man who’s sold well in excess of $300 Millyun worth of goods and services, is very flattering.

But that’s just TWO comments. For more, go to http://www.kingofcopy.com/seductive and then order the Seductive Selling System, NOW, before the price of the monthly coaching calls goes up on Sunday night.

If you have any questions, you may call my office and leave a DETAILED message and speak with my assistant Anne, but come this Sunday night, the monthly call price goes up for ALL new Seductive Selling coaching group members.

Now go sell something, Craig Garber

P.S. Again, go to http://www.kingofcopy.com/seductive and get your hands on the LAST marketing system you’ll EVER need.

If you can’t beat ‘em, become a cop.

Here’s an unusual marketing strategy that often works. I say unusual, because it’s actually a positioning technique that, on the surface, looks like an ethical consumer service, but make no mistake -- it’s a positioning technique.

It’s almost a way of saying, “If I can’t beat, ‘em... then let me police ‘em.”

Let’s say you’re trying to out-do your competition and you’re in a field that’s as crowded as a New York Subway during rush hour. And also let’s say that when it comes down to it, there really ISN’T anything much different between you and all those other strap-hangars smothering in each other’s sweat and aroma.

What’s a business to do?

Well, here’s one way to skin this cat: You set up a “policing” group or association that oversees everyone else in your industry, and you position the association, AND you (as the top dog who happens to run a company that also belongs to this association) as an overseer of everyone else. A champion of the marketplace’s ethical morals -- the honest gatekeeper of an entire industry, if you will.

A modern-day Robin Hood, you can even say.

If you think good and hard about this technique, you can definitely use many different variations of it as well, in different applications and situations.

Now appreciate you’re not going to build something like this overnight -- but there again... like Confucius said, “A journey of a thousand miles, begins with one single step.”

And if my memory serves me right, he said that right after his other famous line, “He who eats jelly beans... farts in Technicolor.”

Or something like that.

Now go sell something, Craig Garber

P.S. Kick fear STRAIGHT on it’s ass, right NOW!: http://www.kingofcopy.com/science

Forgiveness is on every street corner.

You know, a lot of people feel I’m a hardass about some things. And frankly, when it comes to business, I am. The truth is, you need to be a hardass in business, because in business, “soft” and “successful”... don’t necessarily mix together to create something good, any more than chocolate and mustard mix well together, to create a tasty dessert.

On the other hand, I get a lot of feedback from offline newsletter subscribers of mine (test-drive my offline newsletter here: http://www.kingofcopy.com/ssnl ) about how this is an interesting dichotomy, because they get to see another side of me -- the one with my family, and... obviously, I’m not such a hardass with them.

That’s because “hardass” and “family” also doesn’t mix well together, either.

Now what I’m going to tell you today is something that may throw you off, so sit tight. I’m going to tell you about something I feel VERY badly about, and hopefully, in the process, I’ll be able to forgive myself a little bit.

Monday, my younger son Casey (he’s 15) and I went to the gym. We were about halfway through our workout when there was a loud commotion over by the treadmills. Apparently, a man had fallen off the treadmill, and he was now lying on the floor, shaking in convulsion-like twitches.

This isn’t something you typically see, and as a result, there’s no “norm” for it registered in your head, experientially -- so it feels very weird witnessing this. It’s one of those moments when things seem to “slow down” right in front of you.

The man was around my age, somewhat overweight but not gigantic or anything like that, and he was just lying there on the ground.

First thing you do in a situation like that is, of course, you grab your kid and hold on to him. When mortality is flashed so closely in front of you, it’s only natural to hold on to your own, and... to hold on to it as tightly as you can.

Now when I was a kid, I studied sociology for one year, back in high school. If I recall, sociology is the study of group dynamics, and one of the founding principles of sociology is that individual responsibility is surrendered to a group when you are part of this group.

So for example, this is the reason why it’s easier for a group of people to ignore a homeless person, en masse -- or to NOT stop and help someone in need on a busy street. Everyone in the group has surrendered their personal responsibility to the group as a whole.

And here’s where I screwed up.

You see, I KNOW this principle, and I’ve always prided myself on my ability to “rise above” it, ignoring it and doing what’s best, even when most others march in silent compliance, unaware why.

Now back to the gym.

Shortly after that man had, what some folks feel was a fatal heart attack, they swiftly closed the gym and asked all the members to leave. And en masse, on the way out... I saw two young children -- an older sister, perhaps 12 or 13, and her younger brother, perhaps 9 or 10 -- sitting down and sobbing near the front exit of the gym.

I wanted to go over to them and see if they were O.K., but... I didn’t. A million things flashed through my mind at the moment. I thought, “Surely they aren’t children of the man who was lying on the floor inside -- they’d be by his side, right?”... and then I thought, “Where’s Casey?”... and then, “If these were my kids I’d want someone there for them.”... then, “I need to help those kids and make them feel safe so they will stop crying.”

But in the end, I did nothing.

And, I have felt sick about this, ever since. In the end, I surrendered my responsibility to the rest of the group, just like every other nimrod in there, and I can’t go back and fix it now.

When I saw those kids crying, I thought of my own children crying... and then I thought of myself crying as a little kid... and then... I simply froze.

I don’t have all the answers, that’s for sure. And sometimes... I don’t have any.

Now go sell something, Craig Garber

P.S. Only 2 Days LEFT to get your hands on this month’s Seductive Selling Newsletter & Audio Success CD Of The Month! Discover how I TRIPLED a client’s business on page 3, and get $1,391 worth free gifts when you test-drive it here: http://www.kingofcopy.com/ssnl

An Open Letter To Isaac Larian...

If you are the parent of a girl under age 10, then you have no doubt, heard of “Bratz.” They are little dolls -- typically they are girls dressed in skimpy clothing, with exaggerated feminine features (lips, hips, etc.), who are wearing a TON of makeup.

In fact, truth be told, they look like little adult action figures, only they are fully (although scantily) clothed.

Apparently, my daughter Samantha got some of these, and yesterday she brought them over to me, and asked me to open them up for her. She was having a hard time with the packaging.

Lord knows it wasn’t any easier for me.

Now I’m not the strongest guy in the world, but for 43, I’m no slouch either. I work out in the gym, usually 4 days a week, and yesterday I benched 215 for 2 sets of 6. So while I’m not winning any awards for my strength, I’m clearly above average for my age group, and probably for men in general.

However, it took me no less than twenty minutes using a pocket-knife, a scissors, and mustering up all the strength I have left in me, to open one of those packages of Bratz dolls. You had to go through turtle-shell hard plastic... dozens of pieces of scotch tape and rubber bands... and cardboard thick enough to support a Thanksgiving turkey.

And so, here is a letter I have composed to CEO Isaac Larian of MGA Entertainment, the makers of these Bratz dolls.

Dear Isaac,

As you can see, I have enclosed one complete package containing a “Here Comes The Bride And Her Kickin’ Groom” set of Bratz dolls... two sets of pliers (needle nose and standard)... and a sharpened pair of Titanium Nitride Number 8 Fiskars Scissors -- one of the top retail scissors out there.

Why have I sent you this package?

There are two reasons:

First, with all the junk you get in your mailbox, I had to make sure to get your attention...

And second, I want to know what you guys are thinking about when you design your packaging for the Bratz dolls, and to this, I am presenting you with a little challenge I do not think you will be able to conquer.

Sound good?

O.K., here’s the deal: Bratz dolls are designed for little girls -- probably somewhere between ages 6 and 12, right?

Well, then here’s my challenge: I challenge you to open this set, and take out each of the individual dolls and accessories -- without breaking any of them -- in less than 15 minutes. Presumably you are SERIOUSLY stronger than even the strongest 12 year old girl in the world, so what I want you to do first, is try and do this using NONE of the utensils and tools included.

After 15 minutes, if you haven’t gotten anywhere (Be careful - the ONLY way to get through the shell-hard plastic, OR the thick cardboard, is to use your teeth!), you may then use the scissors and either pliers I have sent you -- but... you will need to get all this done in the remaining 5 minutes.

Now I do not know if you are going to be able to “meet” my challenge, but I do know one thing for sure:

There isn’t a twelve-year-old girl ANYWHERE on this big ball of mud called God’s green earth, who can open up this package without getting maimed or tragically hurt.

What are you guys thinking about when you decide to package these little brats? Is this some kind of theft-deterrent? Or perhaps this is some kind of punishment -- like if the kids are misbehaving, we can “give” them a doll, without actually giving them anything, since they will never be able to get the dolls out of the packaging, any more than a prisoner can get out of solitary confinement?

I make no claim to be the best parent in the world... and I’m probably not the smartest man around either. But... I do know this: If you think I’m EVER going to buy another one of these dolls, you are out of your mind.

Because while I love my daughter, I shouldn’t have to darn-near slice off my fingers, and scar up my hands, just so she can play with Bratz.

Perhaps I’m missing something, and if I am, let me know.

In any case, thank you for reading this message.

Now go sell something, Craig Garber

P.S. Only 2 Days LEFT to get your hands on this month’s Seductive Selling Newsletter & Audio Success CD Of The Month! Discover why “Homie Don’t Play That” on page 12, and get a TON of free gifts when you test-drive it here: http://www.kingofcopy.com/ssnl

... But stuff people want, does.

Caught ANOTHER bass last night -- just a little peanut -- but my daughter liked it anyway. (Doesn’t take much to be a hero to your 7-year old.)

Yesterday we talked about how great ideas don’t sell, and that the ONLY thing that sells is stuff people want to buy, and how these two things really are mutually exclusive.

We also talked about how since you’re going to have to work just as hard to sell a $500 dollar item, as you are to sell something for $997, why not structure your offer, or tweak what you’re selling enough to get that extra cash, since... you only have to put ONE sales letter together for it anyway?

Makes sense, right?

Today I promised you I’d tell you HOW to tweak your offers, to boost your prices, and since I’m admittedly, many things... but a liar isn’t one of them, let’s kick it:

For starters, limiting the special offer to only “X” products, or territories, automatically allows you to increase the value. When there’s less of something available, it’s automatically worth more. The entire antique industry is built on this, as is high-end jewelry, fountain pens, custom homes... and almost custom anything.

So limiting what you have to sell makes it worth a lot more.

Another thing you can do is pile on LOADS of other valuable components to increase the value. In fact, sometimes, you can get related stuff other people use to generate leads, and have them give it to you for nothing, or for a very low price, as incentive for them to get exposed to new customers.

That’s a pretty good idea, right?

And lastly, you can make people qualify before they buy from you, in some way or another. Doesn’t matter what way, but you can figure that one out. The last 3 copywriting projects I’ve worked on I made the prospects qualify before they buy. I’ll leave it up to you to guess whether or not this works.

Have a nice Holiday weekend, and you’ll probably be hearing from me sometime over the weekend with an announcement.

Now go sell something, Craig Garber

P.S. Only 6 Days LEFT! Discover who the Rock ‘n Roll Marketer Of The Year is on page 4 of this month’s Seductive Selling Newsletter, why he earned the title, and how YOU can replicate the same success in your business. Check it out and get a TON of free gifts when you test-drive it here: http://www.kingofcopy.com/ssnl

Great ideas don’t sell.

I’m back -- been literally buried up to my eyeballs in work, but last night I went fishing after having a client in for a full-day of consulting, and the fish were REALLY hitting.

After only a few minutes fishing off my dock, I pulled in 2 bass, and lost two more that wriggled off the hook after I’d hoisted them out of the water. Definitely brought me back to life after a long day, and a longer night before that.

You know, in the last two months, I’ve seen the exact same situation in two completely different industries, when people have come to see me for full day consults - (find out more at http://www.kingofcopy.com/consultingday ) People come in my office with a ton of integrity and a slew of great ideas, but... great ideas don’t necessarily sell.

What sells is what people want to buy, and this is often forgotten when you’re in the middle of something. Good ideas don’t sell -- what people want, sells.

I hate to be the bearer of this kind of news -- there’s nothing worse than relaying a message that lets the air out of someone’s sails, but... I’d rather be the bearer of temporary short-term news, and then sit and figure out how to “re-make” the idea into a winner -- than flat-out lie about something I KNOW (or at least VERY strongly suspect) just won’t work.

Another thing to remember is that if you are going to sell something, sell it BIG. Meaning, you’re going to have to work as hard to sell a $500 dollar item, as you are to sell something for $997, so why not structure your offer, or tweak what you’re selling, just enough, to get that extra cash, since... you only have to put ONE sales letter together for it anyway?

Tomorrow, I’ll tell you HOW to tweak your offers, to boost your prices.

Now go sell something, Craig Garber

P.S. On page 2 of this month’s Offline Seductive Selling Newsletter, I’ll show you an actual ad I wrote that TRIPLED a client’s business -- in the most economically depressed part of the state where he lives. Test-drive my newsletter for free and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Here’s the very best way to get somebody to pay attention to you.

Marketing is all about communications, and getting your prospects to pay attention to you. It’s about being able to cut through all the clutter in your prospects life, and get them to stop what they’re doing and listen to what YOU have to say.

Here’s the thing though -- most people are far too concerned about “how” to cut through the clutter -- meaning, getting “in” the door. But then when it comes to “keeping the door opened,” they completely drop the ball.

You see, the BEST way to get somebody to pay attention to you is to simply say something worth their attention. Cutting through the clutter and then standing there with your thumb up your ass, a smile on your face, and that’s it -- is nothing but a big waste of time.

That’s like a halfback breaking through the line and having nothing but green between himself and the end zone, but he fumbles the ball, so what does it matter.

And so how do you make sure once you “get through,” you ARE saying something worthwhile? Simple. You say the things they need to hear.

You pour your heart out about how to satisfy their problems... you empathize with all the frustration and pain they’ve been going through. You recognize that what they’re dealing with isn’t fair, and then you acknowledge that the best solution to their problem is what you have to offer, and then you tell them why.

And that’s it.

That’s not too hard, is it?

Good, because on page 4 of this month’s Seductive Selling Newsletter, I’ll show you a little-known resource that costs next to nothing ($4.50 to be exact), that has more sources of killer direct-response ads in it, than ANY other resource I’ve ever seen. I mean, you will find WELL over three dozen GOOD ads in it. To find out what this resource is, and how to get it, take a free test-drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Want to know Claude C. Hopkins secrets to success? Then check THIS out: http://www.kingofcopy.com/hopkins

How Do Those Euro Guys Do It?

How do those European men do it?

They always manage to look so graceful and slick, regardless of what they’re doing. I mean, I’m about as graceful as an elephant in an elevator, so perhaps my standard of comparison here isn’t really fair, but you see this all the time.

Here’s what made me think of this: Last week when I was in New York City, the weather was beautiful, and so one day we all headed over to Central Park, just to lie in the grass and relax. There were families all over the place -- The Great Lawn and Sheep’s Meadow was PACKED! You’d have thought there was a concert going on out there -- or else maybe someone was passing out loose joints at no charge!

But no, it was just the sunny warm weather, which is a rarity in the Big Apple, especially lately.

Anyway, I saw a dad playing soccer out there with his children. Now if this was me, I’d have had gym shorts and a t-shirt on, probably with a sweat-stained baseball cap.

But this guy -- who was from Europe -- looked like a fashion model or something. Expensive pressed jeans, wrapped in neatly with a designer belt... collared shirt -- with the collar up behind his ears, of course... and pair of brown loafers.

And he wasn’t putting it on or anything, either. He was just in his natural state.

How do those Euro guys do it?

If that was me playing in his clothes, I’d have felt like I was in a straight jacket.

Is there a “fashion-plate” gene that’s carried over on the other side of the ocean, that’s missing here? Or is this “normal” and I’m the luddite who can’t get it together?

Are we American guys destined to wear baseball caps forever?

These are questions that are simply beyond my meager ability to figure out answers to.

Aw, what the hell -- it’s Friday -- all I should be thinking about is fishing and cigars anyway, right? And besides, I wrote the ad I’m talking about in today’s P.S. -- the one that TRIPLED my clients business -- I wrote that ad while sitting around the house in my underwear, so maybe... “looking good”... doesn’t really matter... after all?

Now go sell something, Craig Garber

P.S. On page 2 of this month’s Offline Seductive Selling Newsletter, I’ll show you an ad I wrote that TRIPLED a client’s business -- in the most economically depressed part of the state where he lives. In fact, you can listen to him tell you about it himself, at the top of this page: http://kingofcopy.com/testimonials.html - then go and test-drive my newsletter for free and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Got Milk? Get Curiosity.

So yesterday we talked about the benefits of conventional conversation, and how sometimes, saying things like “This too, shall pass”... and “”Every dog has his day”... and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad -- in fact, saying tried and true clichés like this is often exactly what you need to make that much-needed connection with your prospects.

Today I want to talk about how you can “twist” these same conventional clichés to create discomfort and use this to get attention as well.

For example, you can turn the phrase “Often A Bridesmaid... But Never A Bride” into... “Often A Bridesmaid... But Never A Sex Kitten.”

That would get your attention, right?

Or how about this one: “Got Milk?” I’m pretty sure I saw something that said “Got Milk? Get Heart Disease!”

And you can take the old standby “Where There's Smoke, There's Fire”... and turn it into... “Where There’s Smoke, There’s FireGuard!”

By doing this, you’re causing enough of an interruption from what’s conventionally “expected,” to make people stop what they’re doing so they can satisfy their curiosity. And since creating curiosity is one of the smartest things you can do in marketing, in general -- this is a good thing.

Now go sell something, Craig Garber

P.S. On page 8 of this month’s Offline Seductive Selling Newsletter, I’ll show you exactly why, as Jim Rohn says, success ISN’T something you “chase down.” This is diametrically opposed to what we’ve all been taught, but I’ll show you specifically how success really IS something you attract, by the person you become -- or not. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Diversify Your Bonds, Homie.

Well I just got back from New York City last night -- had a great time with my family, saw LOADS of sights and ate like... a KING!

Anyway, here’s something you’ve probably seen a thousand times, yet never even given it a second thought: Ever go into your hotel room and take a look at the small square 7-inch by 9-inch plaque that has the room’s rack rates listed on it?

It’s usually either on the inside of your room door, or the inside of the bathroom door.

On that plaque, you’ll also find some verbiage from an old statute from The Laws Of Innkeepers, which goes something like this:

“A Safe is Provided in the Office for the Safekeeping of Money, Jewels, Ornaments, Bank Notes, Bonds, Negotiable Securities and Precious Stones Belonging to Guests”

Now you wonder why the Laws of Innkeepers hasn’t been updated? Why something like this hasn’t been modernized to reflect current colloquial lingo -- or at least current customs?

After all, no one travels with bank notes, bonds, or negotiable securities any more -- and if they were traveling with these things, it simply wouldn’t be such a big deal, right?

You see, this kind of statement is nothing more than “comfort food” to make you feel good. Because there are times when you should be saying conventional things to your prospects, simply because you know darn well they’ll have NO problem understanding what you’re trying to say.

See, even though you want to THINK unconventionally, you want to be heard, and you need to be trusted, and sometimes the best way to make a connection is simply to be, well... “average.”

That’s why saying things like “This too, shall pass”... and “”Every dog has his day”... and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad -- in fact, saying tried and true clichés like this is often exactly what you need to make that much-needed connection.

And that... is what... it’s all... about.

Now go sell something, Craig Garber

P.S. On page 8 of this month’s Offline Seductive Selling Newsletter, I’ll show you exactly why, as Jim Rohn says, success ISN’T something you “chase down.” This is diametrically opposed to what we’ve all been taught, but I’ll show you specifically how success really IS something you attract, by the person you become -- or not. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

How to handle all the idiots you’re going to meet along the way.

I’ve been having an absolute BLAST up here in New York, visiting some friends and mostly spending a ton of quality time with my family, which is as refreshing as a tall cold glass of ice-water after an intense workout.

You know, a lot of times, being an entrepreneur is a lonely life. You don’t get a chance to get out much, and frankly... when you do, there really aren’t many people you probably want to hang out with anyway, right?

I just wanted you to know, you’re not alone. It’s a lonely life, especially for the business warriors of the world. Here, just check out some of the nonsense and criticism, many of the greatest entrepreneurs in the world had to suffer through (this comes from ThoughtMechanics.com):

“I think there is a world market for maybe five computers.” - Tom Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” - Editor in charge of business books for Prentice Hall, 1957

“But what … is it good for?” - Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.

“There is no reason anyone would want a computer in their home.” - Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” - Western Union internal memo, 1876

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” - David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s.

“Who the hell wants to hear actors talk?” - H.M. Warner, Warner Brothers, 1927.

“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” - Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies.

“We don’t like their sound, and guitar music is on the way out.” - Decca Recording Co. rejecting the Beatles, 1962

“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.’” - Apple Computer Inc. founder Steve Jobs on attempts to get Atari and H-P interested in his and Steve Wozniak’s personal computer.

“The bomb will never go off. I speak as an expert in explosives.” - Admiral William Leahy, US Atomic Bomb Project.

“Stocks have reached what looks like a permanently high plateau.” - Irving Fisher, Professor of Economics, Yale University, 1929

“Airplanes are interesting toys but of no military value.” - Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre

“The abdomen, the chest, and the brain will forever be shut from the intrusion of the wise and humane surgeon.” - Sir John Eric Ericksen, British surgeon, appointed Surgeon-Extraordinary to Queen Victoria, 1873

See, lots of great people had to deal with LOTS of stupid people while they (the great people) were busy getting stuff done.

Ignore the morons -- even when it seems like you’re surrounded by them. Kick FEAR straight on its ass, and show ‘em what you got: http://www.kingofcopy.com/science

Now go sell something, Craig Garber

P.S. On page 4 of this month’s Offline Seductive Selling Newsletter, I’ll reveal a very sneaky problem you need to be aware of, when you’re using involvement devices with your prospects. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Again... it’s the market that makes this thing appealing.

If I’ve said it once... I’ve said it a thousand times -- targeting your services to individual slices of your marketplace, is far more effective than targeting everyone and just “hoping” for the best.

Here, listen to this:

A Dutch escort agency has just started a special “de-flowering” service, targeted to computer geeks. The owner -- a sociology student -- accurately identified there’s a preponderance of socially misfit computer geeks who need help in this area, and... most important -- they’re willing to pay for it.

At this point, testimonials about the services are “glowing” to say the least.

Remember, HOPE... is NOT a good business strategy. Marketing to segments of your customers, is.

Now listen, I’m off to New York City for a much-needed vacation for a few days, and while I’m gone I want you to behave. And one of the things I simply HAD to finish before I left, was the May Seductive Selling Newsletter. If you don’t subscribe to this newsletter, honestly -- you’re literally missing out on the best “behind the scenes” inside marketing secrets for entrepreneurs.

This month, for example, I reveal an ad I wrote that TRIPLED a clients business -- and... he’s just getting started!

And here’s a note I received just the other day, from a long-time subscriber of mine, Darryl DeLong, from Nashua, New Hampshire: “"Been reading every issue of the Seductive Selling Newsletter religiously. I get it in the mail, rip it open and don’t put it down until I've read it thru completely. It's that GOOD. The copy examples you review and pick apart are extremely informative. It's an opportunity every month to learn from one of the best minds in copywriting and improve on the copy I write for my clients."

You can test-drive the newsletter for free, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out The Big Scramble, LIVE!!! This month’s Audio Success CD interview is with Chris Pizzo, and he reveals how he created a 7-figure continuity program by back-selling his existing customers into it! This guy’s got more things going than an octopus has fingers. Check it out with this month’s Newsletter, and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Dignity Versus Deadlines Versus Parkinson’s Law...

HOLY Cow! I was up late last night polishing off this month’s Seductive Selling Newsletter, and lemme tell you this -- you’re gonna EXPLODE when you read it, because I darn-near exploded putting it together. It absolutely ROCKS!

Anyway, if you want to check it out go to http://www.kingofcopy.com/ssnl

Like I said last week, I’m in the middle of about 15 different things right now, and off to New York City for a little R & R later on this week, so needless to say I’ve got SEVERAL deadlines to beat the clock on, before I go.

But today I want to discuss something curious I know you’ve experienced for yourself. It’s called “Parkinson’s Law,” and here’s the deal: Parkinson ‘s Law is a psychological theory that says tasks are like air and water.

What I mean is, you know how air and water will take the shape of its container, regardless of how big or small that space is? Well, my main man Parkinson said that it will take you as long to do a task, as you have time to do it. So basically, the amount of work you have will expand to fit the available time you have, or the available time you give it.

This is why deadlines are so very important. You see, without deadlines and time pressure, you rationalize your task into Parkinson’s Law parameters. Also, short-term deadlines are far better and more tangible than long-term deadlines (or goals). Long-term goals are just too distant to be real.

Not that you shouldn’t set them -- Lord knows I do -- but a series of short-term goals is very likely to be THE thing you need, to slap old Parkinson right on the hiney.

Now go sell something, Craig Garber

P.S. Check out The Big Scramble, LIVE!!! This month’s Audio Success CD interview is with Chris Pizzo, and he reveals how he created a 7-figure continuity program by back-selling his existing customers into it! This guy’s got more things going than an octopus has fingers. Check it out with this month’s Newsletter, and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

The Big Scramble And Bill Gates

Today I’m smack dab in the middle of what I call, “The Big Scramble.”

The Big Scramble is when you have like 12 things to do, and you’re gonna do them OR ELSE, and you only have time to complete 4 of them, yet somehow, by hook or by crook, you get all twelve of them done.

The Big Scramble usually involves meeting several deadlines, and it also usually involves little or no sleep, but that’s The Big Scramble for you.

Anyway, to add some levity to my big scramble, I thought I’d end the week with a joke for you.

O.K.?

Ready? Good, here goes:

Bill Gates dies and upon arriving at the pearly gates, he finds himself being sized up by St. Peter.

"Well, Bill, I'm really confused on this one. I'm not sure whether to send you to Heaven or to Hell. After all, you helped society tremendously by putting a computer in almost every home in America, yet you also delved into those destructive monopolistic business activities. I'm going to do something I've never done before -- I'm going to let YOU decide where you want to go."

"So what's the difference between the two?" Bill asked.

St. Peter said, "I'll let you visit both places briefly, then you decide."

"Fine," agreed Bill. "Lets try hell first."

So Bill went to hell. It was beautiful, clean sandy beach with clear waters and LOADS of hot broads running around in bikinis, playing in the water and laughing and frolicking about. The sun was shining, the temperature was perfect. He was VERY pleased.

"This is great!" Bill told St. Peter. "If this is hell, I'd really like to see Heaven!!!"

So off they went. Heaven was a place high in the clouds, with angels drifting about, playing harps and singing. It was nice, but nothing exciting like Hell. It didn't take Bill long to reach his decision.

"I really think I prefer Hell," he told St. Peter.

So Bill goes to Hell. Two weeks later, St Peter decides to check on the late billionaire. When he gets there he finds Bill, shackled to a wall, screaming amongst hot flames in a dark cave, being burned and tormented by demons.

"How's everything going?" asked Peter.

Bill's voice was filled with anguish and disappointment: "This is awful!!! It's nothing like the Hell I visited two weeks ago. I can't believe this. What happened to that place with the beautiful beaches, the scantily clad women playing in the water?"

St. Peter just shrugged: "Oh, that was a demo... This is the release version."

Now go sell something, Craig Garber

P.S. Check out The Big Scramble, LIVE!!! This month’s Audio Success CD interview is with Chris Pizzo, and he reveals how he created a 7-figure continuity program by back-selling his existing customers into it! Check it out with this month’s Newsletter, and get a TON of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Life During Wartime

In 1979, NYC alternative rockers Talking Heads released the album called “Fear Of Music”, which included the brutal single called Life During Wartime. This song ultimately became one of the anthems of alternative rock, even to this day.

One thing’s consistent though -- in wartime or during peace -- human nature doesn’t change.

For example, over in Baghdad (that is a VERY unusual word to type -- go ahead and try it -- the “h” sandwiched between the “g” and the “d” isn’t something you’re used to, believe me), smack dab in the middle of a war zone, what do you think the most popular television show is?

Nope, it’s not their version of CNN... it’s not even their version of Larry King (Lawrence of Arabia?)... and it’s not even the camel show beauty pageant (“pageant”, that’s another weird word -- thank goodness for spell check) winners circle.

The most popular show on Baghdad TV is... “Your Fortune.” Your Fortune is a live television show where people phone in and chat with the two hosts -- one of who is a fortune teller.

It’s on every day for (get this) TEN minutes, and on Saturdays they run the show for an hour.

Now what’s interesting here is that Islam forbids fortune telling, because The Quran says only Allah can see the future. Makes sense, right?

So the big cheese fortune teller on the show gets around this by saying his predictions aren’t fortune telling because (get this)... they are based on science!

How American is that! Sounds like some New York City lawyer came up with that one, right?

People are people, and this doesn’t change. The same thing that motivated people when Claude C. Hopkins wrote sales copy in the early 1900’s motivates them in war torn Baghdad in 2006, and it will motivate your prospects here in America as well.

Curiosity and voyeurism won’t ever go away, and pop culture will survive long after you and I are nothing but dust ground up into little bits inside a box somewhere.

This ain’t no party, this ain’t no disco. And this sure ain’t no foolin around.

Now go sell something, Craig Garber

P.S. This month’s Audio Success CD interview is with Lieutenant X, truly one of the nicest and most pleasant guys I’ve ever spoken to, and he knows a HELL of a lot about how to run continuity programs (and he makes a small fortune doing it as well!). Check it out with this month’s Newsletter, right here: http://www.kingofcopy.com/ssnl

Blind -- or blind ambition?

Gosh I am busy. I’ve literally got so much going on, my head is spinning. My responsibilities are growing daily, and yet, somehow, I’m now taking more time off with my wife and children.

Yesterday evening, I actually spent some time playing softball and chasing the dogs around the front yard with my daughter.

I guess all the “work more efficient” books and information I’ve been digesting over the last 7 years are finally beginning to pay off.

But you know what?

No one I know EVER feels they’ve shaved enough items off their “to do” list... no one I know EVER feels they’re making what they want to... and no one EVER feels they’re satisfied, for the most part.

This is called BLIND Ambition, and frankly you need to have it, at least for a while, if you want to get anywhere in business -- and in your life.

My younger son currently has blind ambition about bodybuilding. A scrawny kid by nature, Casey’s slowly crafting a muscular physique, obsessed about what he puts into his body, and sporting a VERY nice 8-pack of abs to show for his efforts.

This is a kid who -- before getting into shape (following his brother who got into shape after losing 60 pounds) -- ate more sugar and pure garbage, than any human being I know.

And now he won’t even eat a breaded chicken breast -- too many carbs! I thought I’d grow hair again before I’d see this -- will wonders never cease?

Blind ambition pays off, few other kinds of ambition do, though.

It’s kind of like an “all or nothing” game here. You either want it all and get a damn good chunk of it, or you meander along, getting a hit here, and a hit there, never really adding up to much in total -- especially compared to what you could REALLY do if you put your mind to it and hit consistently.

Which path are you following? Do you have blind ambition?

Or... are you blind to what it really takes to make something of yourself?

Success always looks easier from the outside -- but those who get there know it’s anything but. Those who don’t, never find out and it always looks easy to them.

What’s your take on this and how much ambition do you REALLY have?

The choice is yours, so make the right one -- NOW, not later.

Now go sell something, Craig Garber

P.S. What’s the King up to, nowadays? http://www.kingofcopy.com/products

Today Is The LAST Day This Will Be Available

Today is the absolute LAST day you can get your hands on the April issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Brian Sacks -- who recently sold his last information business for over 7 figures, and who’s currently got another SEVEN businesses he’s working on. And, if you think I’m blunt, this guy gives me a run for my money and THEN some!

Here's just a small sampling of what you're missing inside this issue:

• On page 6, you’ll finally discover the history and origins of my information business, including my newsletter itself! And in reality... the story is TOO simple, if you want to know the truth!

• In Example 4A, you’ll see the right way... and the wrong way... to use tearsheets, and why!

• On page 12, you’ll uncover the REAL truth about “when”... you get results -- and most people aren’t going to like the answer, including YOU!

• If you’re going to cover the outside of your direct mail envelopes, you’ll discover the single MOST important item you need to put on there (besides name and address, of course), and the cornerstone concept to why it’s so effective!

• You’ll see the WORST ad I’ve ever read and how to never EVER treat your prospects!

• Why Lead Generation Rules, and why it’s so often misused and NOT used! (on page 2!)

• The incredible strength of Nightingale-Conant Mailers, and what they can do to sell even more self-help stuff!

• How to live an extra 690 days!... Who ELSE Wants A Kick In The Nuts! And...

• Much much more!

Not only that, but you’ll also get $1,391 Dollars worth of FREE gifts, just for taking a FREE test-drive of the newsletter at http://www.kingofcopy.com/ssnl - including a fast wealth-producing CD of a former volleyball coach/bartender, who went from ZERO to over $3.5 Million in sales in just 3 and a half years. Again, test-drive it at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Again, that’s http://www.kingofcopy.com/ssnl - hit it Gomer!

Potential New Product Announcement

The next two days I will be in full-day meetings with my Mentoring and Mastermind Group, here in Tampa, so I won’t be sending out any e-mails. Today I’ll be busy preparing a summary of what’s going on in my own business, to go over with them when the meeting ends.

It’s a HUGE benefit to know what’s working and what’s not working in someone else’s business, this way you get to make adjustments to your own marketing based on the information others share with you. Our next meeting is scheduled for late July, and if you want info on it, just go to: http://www.kingofcopy.com/maverickmarketer

I’ve also got a new coaching program I’m rolling out, but my Newsletter Subscribers will get first crack at this program -- watch your mailboxes if you’re a subscriber.

And, I’m toying with the idea of releasing a new monthly DVD product with sales critiques on it. Every month, I’d go through a different piece of sales copy and pick it apart, highlighting what’s right... and what’s wrong, and how to make it better. Subscribers to this program can even send in their own copy. It’d be as if you were sitting here right next to me at my desk, and we were looking at my computer monitor together.

If this is something you’d want, let me know.

Anyway, have a great weekend and I’ll speak to you later.

FIVE DAYS LEFT! You only have FIVE days left to get your hands on this month’s Seductive Selling Offline Newsletter. Take a free 30-day test drive and get $1,391 Dollars worth of Free bonus gifts, and discover:

• The WORST Ad I’ve ever seen!
• Why I’ve found the perfect guy for my ex-wife!
• The self-help junkies lament, and WHY it’s so effective! (And how to make it even MORE powerful!)
• Example of a “tearsheet!”
• Why “D” really IS for “dysfunctional!”
• Why Lead Generation rules!
• An example of how you win a LOT more with honey than vinegar!
• And... much much more!

Check it out here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Listen to my radio show on Thursdays at 1pm eastern time, or download prior episodes, here: http://www.kingofcopy.com/radio

P.P.S. To learn more about consulting: http://www.kingofcopy.com/consultingday

That’s A Sucker’s Game

Today we’ll continue taking a look at some of the 19 qualities that lead you to success, as mentioned in the new bestselling book, “Succeed On Your Own Terms” by Herb Greenberg and Patrick Sweeney.

Empathy -

Greenberg and Sweeney talk about being able to put yourself in your prospect’s shoes, and they are right -- this is EXTREMELY important, but not in the context they talk about it in.

In your MARKETING, being empathetic is BY FAR, the most important emotional buy-button you can push, and in fact, I spend a tremendous amount of time showing you how to do this and explaining why it’s CRITICAL to your marketing, in The Seductive Selling System which you can find at http://www.kingofcopy.com/seductive

Remember, your prospects don’t care how much you know, until they know how much you care, and being able to effectively show them how much you care is one of the bedrock principles explained in the Seductive Selling System.

Competitiveness -

While Greenberg and Sweeney proffer that wanting to do better than your opponent gives you an extra dimension, I disagree.

See, I believe there really IS no competition. I subscribe to the principles found in The Science Of Getting Rich, which says the world is an abundant place and has enough goods and resources in it, to keep EVERYONE fat, dumb and happy, if they so choose. In my world, there is no competition.

The other thing is that most successful entrepreneurs I know, myself included -- are FAR more competitive with themselves, than with anyone else. We measure numbers regularly, and usually have several benchmarks of comparison to constantly check our performance against. We are harder on ourselves than anyone else, and THAT is how you bring home the bacon, bubba.

Oh, and if you want to check out The Science Of Getting Rich, rest assured it’ll be the best 10 bucks you’ve ever spent: http://www.kingofcopy.com/science

Patience -

Again, here the authors say you need to be patient because “Good things come to those who wait.”

Personally, I think that’s a sucker’s game. I say you need to be IMPATIENT. People who are impatient don’t sit around “waiting” for something to happen, they’re consistently in motion MAKING things happen. And if they have to sit and wait, they’re usually onto the next thing that’s getting them closer to where ever they’re trying to go, or creating something new that will bring them in business from somewhere else.

In business, if you snooze you lose, and waiting isn’t something ANY of the folks I know, are good at or are comfortable with.

SIX DAYS LEFT! You only have SIX days left to get your hands on this month’s Seductive Selling Offline Newsletter. Take a free 30-day test drive and get $1,391 Dollars worth of Free bonus gifts, and discover:

• The WORST Ad I’ve ever seen!
• Why I’ve found the perfect guy for my ex-wife!
• The self-help junkies lament, and WHY it’s so effective! (And how to make it even MORE powerful!)
• Example of a “tearsheet!”
• Why “D” really IS for “dysfunctional!”
• And... much much more!

Check it out here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Listen to my radio show on Thursdays at 1pm eastern time, or download prior episodes, here: http://www.kingofcopy.com/radio

P.P.S. To learn more about consulting: http://www.kingofcopy.com/consultingday

At a crossroads -- or looking over the cliff?

There are many roadblocks and obstacles to overcome in life. If you’re the kind of person who looks at each of these obstacles, losses, or failures as “crossroads,” then you’re going to stop and pause, change direction and regroup, and then start moving forward once again on the road to your next success.

On the other hand, quitters and losers look at these hiccups as if they were on the edge of the cliff -- and when they fail, it’s as if they’ve fallen off.

Game over.

There’s a new bestselling book out called Succeed On Your Own Terms by Herb Greenberg and Patrick Sweeney (Of course, I would have added a “How To” to the title, but what do I know?) that covers 19 qualities that can lead you to success.

Over the next few days I’m going to cover some of them and give you my take on things, so lets get started:

Perseverance -

In my opinion, this is the MOST misunderstood “success characteristic” of them all. We’re all so conditioned to perseverance that you’ll often find many business owners and entrepreneurs who fall flat on their face or wind up dead broke, even though they were some of the MOST persistent little buggers.

Here’s the problem: planned persistence towards a defined goal, using systematic proven steps, makes a TON of sense. But BLIND persistence, which is what most people are doing, is futile. Here’s what I mean by that: Most business-owners are afraid of investing money in their education to learn something they don’t ALREADY know (like how to market themselves properly), but they will continue POUNDING cash into things they are comfortable with, even though they really aren’t getting any results from them.

This is stupid. It’s like wearing bad cologne and assuming that if you wear it more often, it’ll start smelling better.

I don’t think so.

Willingness To Take Risk -

This is critical. If you’re the kind of person who thrives on constants and predictability, it’s going to be tough -- at least in the beginning -- to get anywhere. In my mind’s eye -- the term “risk-taker” is inherent in the definition of “entrepreneur,” and while I’ll admit over time, you may become less willing to take as large a risk as before (because you now have more to lose), and at some point after you’re up-and-running you CAN create predictability... whenever you’re looking to grow and get to the next level, you’re going to HAVE to take a risk - in fact, you’re probably going to have to take several.

In fact, to some extent, uncertainty is the mantra of the wealthy.

Thriving On Pressure -

The most successful people I know, myself included, ALL seem to thrive on pressure. It’s not that we intentionally put ourselves into tight spots, it’s just that we can’t be at peace with only ONE thing going on. It’s like the more we have going on, the greater the rush, the faster the trip.

And the funny thing is, we never see it in ourselves. The only time we even think of it is when other people point it out to us.

It’s kind of like an adrenaline rush, as if we were junkies or something.

The other thing that’s common amongst people who thrive on this “high” is that when we come down and pause -- we collapse and do nothing. You can’t run on “10” forever, so when we turn off -- we turn COMPLETELY off.

That’s one of the reasons why I love my lake-house so much. Yesterday, I spent a good portion of the day just sitting there swinging out in my hammock, overlooking the lake... with a good book and a cigar.

For me, THAT is truly heaven.

Now talk about thriving on pressure -- check this guy out, because you only have 7 Days Left To do so!:

Only 7 Days Left!... to get your hands on this month’s Audio Success CD Interview with Brian Sacks, who runs SEVEN different businesses, and just sold his last business for over 7 figures. This guy’s FAR from subtle though, so unless you’re REALLY turned on by reality, and you’re not afraid to get a cold slap in the keister once-in-a-while, don’t even THINK about subscribing. Brian explains how he drives people online, from offline lead generation material... how he reduces risk with his customers... and, how he did all this without spending even one thin DIME on advertising! Get it NOW, when you take your FREE test-drive of Seductive Selling, the hottest Offline newsletter around, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. To learn more about my offline newsletter, and get $1,391 worth of free gifts: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about a consulting day with me: http://www.kingofcopy.com/consultingday

What The Market Wants - Proof

Yesterday was, BY FAR, the most popular radio show I’ve ever done. We literally had callers back to back, stacked up and waiting to get on the line with me.

Now here’s what’s interesting about this: The lion’s share -- in fact, the ENTIRE show yesterday -- was devoted NOT to marketing, but to discussing the ramifications and general impact of the Virginia Tech shootings earlier this week.

People were upbeat and involved, and I couldn’t even take all the calls that came in, not to mention discussing all the e-mails that were received. (And by-the-way, if you were one of the folks who called in, thanks for your participation and enthusiasm.)

Here’s what I found interesting about all this:

We mock and “make fun of” those of us -- the lesser mortals, of course -- who are so addicted to pop culture, that they turn Anna Nicole and the Virginia Tech shooting, into three-month ordeals discussing each picayune meaningless detail of the cast of characters, ad infinitum.

Many people blame “the media” for all this exposure. If it weren’t for “the media”... and all the “yellow journalism” we wouldn’t be watching all this.

I disagree. That’s like putting the cart before the horse.

You see, “the media” knows what gets people fired up... and what makes YOU pay very close attention, isn’t the things that “are important”, but the things that get you emotionally engaged, enraged, and excited. Right, wrong, or indifferent, THAT is reality -- yours and mine both.

And there’s also a good marketing lesson in there as well. See, your prospects don’t care about what’s important either -- they only care about what’s important to THEM. The kinds of experiences that get them excited and enthusiastic.

Whether it’s a new cigar or a new boat -- presenting it in a compelling fashion is what counts, not presenting it in a factual boring drone.

I mean, let’s call a spade a spade here -- people pay me $50,000 Dollars plus royalties to create and write sales campaigns for them... I get $6,500 bucks a day from folks for consulting fees, and generally when you leave my office your head is absolutely SPINNING!

Common sense would tell you then, I’m probably someone you should listen to -- at least when it comes to marketing your business and leveraging it to create any kind of lifestyle you want. And yet... week after week on my radio show, we only get a few callers here and there, who actually want to call in and get their ONE SHOT at asking me a FREE question. But... when it comes to talking about pop culture and national scandals -- Lordy Lordy, the verbal floodgates BURST open!

And just so you know I practice what I preach -- far be it for me to dictate what you should need, because CLEARLY, you WANT pop-culture kitsch, and a safe place to piss and moan, more than marketing information.

So... here’s what I’m going to do moving forward. From now on in, I’m going to use my radio show as an open forum to discuss whatever the hell you want. If you’re having relationship problems, or if you’re going through a divorce, call in and let me know. After all, I’ve been married twice... I’ve been with my current wife almost 14 years, and in spite of all our ups and downs, I think we’ve got about the best relationship a man and woman could have, and I’ll look anyone in the eye and swear on a stack of bibles when I say that.

If you’re mother-in-law’s a pain in the ass -- tell the King Of Copy and we’ll get that all sorted out too. Sometimes you just need a shoulder to cry on and a place to blow off some steam, and from now on the first place you should think of to do that, is my radio show on Thursday’s at 1pm Eastern time.

Oh, and speaking of mother-in-law’s, my current mother-in-law isn’t so bad (of course, the fact she lives in another country isn’t so bad either), but my ex-mother in law was a royal bitch! So I can help you out there too.

If your kids are driving you crazy, call me and let’s talk bubba. I’ve got three and heaven help me to deal with them sometimes.

Now I don’t pretend to know everything, but I CAN offer you a common sense practical approach to MOST things you’re going to be struggling with, and at least if I don’t know something, you’re not going to get some corn-ball “Dr. Phil” kind of an answer about the subjects.

Oh, and by-the-way, I want to thank “Paul” (I think that was his name.) who called in from Colorado. Paul really nailed it, as to why things like Blacksburg happen, and the thing is, the reason he identified is probably the ONLY one that’s fixable. Check it out for yourself -- you can listen to the show or download it at http://www.kingofcopy.com/radio

In fact, you can even download it on iTunes as an iPod podcast if you want. Just enter “Seductive Selling” on your iTunes podcast directory.

Now I’m going to wrap this whole thing up with one more item that’s interesting. See, I find situations like this very curious -- they intrigue me... and that’s probably what makes me so effective at persuasion. But here’s my theory. I believe it’s easier for people to get on the phone and talk about pop culture, instead of their marketing, for THREE reasons, and I’ll be as blunt about this as I’ll be about anything else you might call in and ask me about:

One, it’s easier. If you ask me something about your marketing, presumably you’re going to have to fix what you’re doing now after I answer it, and since that takes work, no one wants to do that. WORK... is a four-letter word to most folks.

Two, most people are W-A-A-Y too uncomfortable to really be wealthy and successful. Even though I can fix your business and give you more wisdom to change your life in one phone call than if you went out and read five different books this month, in reality... you don’t want to change. See, change requires getting out of your comfort zone and most folks are just too “uncomfortable” doing this. So, if it means they’ll need to stay broke to avoid getting out of that comfort zone, they will.

Doesn’t make sense to me, but there again, I’m FAR more uncomfortable with stagnation than with progress. Maybe I’m just weird.

And lastly, I genuinely think most people don’t know where to start. They have so little knowledge about what’s even the “right” question to be asking me, they just figure they’ll never move forward anyway, so what the hell.

And I’m going to tell you a little secret about this last one on my next radio show that will make all this stuff crystal clear, so don’t miss out!

In the meanwhile, if you’re one of the folks who DESPERATELY want to change your business, and if you have a BURNING DESIRE to get out of your comfort zone, and if you don’t already subscribe to my Offline Seductive Selling Newsletter, then by all means, take the free 30-day test-drive of it NOW. This month’s issue is at the printer as we’re speaking, and you absolutely DON’T want to miss it. Get it here, before it’s GONE!: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. To learn more about my offline newsletter, and get $1,391 worth of free gifts: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about my mentoring group: http://www.kingofcopy.com/maverickmarketer

For those about to rock -- we salute you.

I received several dozen replies to my comments yesterday regarding the terrible tragedy that happened at Virginia Tech.

Some of them were -- frankly, ridiculous... and others were a little overboard.

But most of them were very sincere heartfelt comments sent in by men and women of varying ages, from all over the world, and all of them VERY passionate about what they had to say.

Everyone’s feelings are clearly hurt over this issue.

Yeah, yeah, it’d be a great segue way for me to tell you “Friends, now’s the time for healing and moving forward,” but since I’m just an aggravated humble marketer and not a political speech writer, I’m not going to say something so canned as that.

I DO have a lot to say though, and I’ll be revealing some of the comments sent into my office later today when you join me on today’s Seductive Selling Marketing Hour For Entrepreneurs radio show, at 1pm Eastern.

In fact, I’ll be saying it LOUD and freakin’ CLEAR, exactly how I feel.

Listen in LIVE at http://www.kingofcopy.com/radio and call me up personally with your comments -- OR your marketing questions -- at 1-866-613-1612, or you can e-mail your questions into me at radio@kingofcopy.com

Now go sell something, Craig Garber

P.S. To learn more about my offline newsletter, and try it for fre.e: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about my mentoring group: http://www.kingofcopy.com/maverickmarketer

It’s not supposed to go down like this.

I’m outraged and disgusted about what happened at Virginia Tech earlier this week.

Young men are not supposed to die before their fathers, and beautiful young women shouldn’t leave their mother’s sides when they’re still in college. That’s just not the natural order of things.

You’re supposed to leave your kids behind, not the other way around.

Did you know, in the last 5 years over 100 people have been murdered on college campuses and universities across America?

That’s a very sad but true statistic.

When I was in school, all you had to worry about was getting caught smoking dope in your dorm rooms... or not being able to buy beer on Sundays... or working up enough courage to ask a woman out on a date.

How do you even start fixing this problem? Is it even fixable?

How do you eliminate violent anger and finger-pointing?
You can’t FORCE better parenting any more than you can FORCE better tooth-brushing.

I know I’m not smart enough to figure out any of these answers, and I know it’d be fitting and well-deserved right now to say something like, “enjoy your time while you’re here because life most definitely is NOT forever...” or “Hug your children and tell them how much you love them and what they mean to you.”

And while both of these things are true, they simply won’t solve the problem or eliminate all the bad guys. It won’t prevent the next psychotic violent moron from snuffing out yet another innocent life.

If you have some insight here, let me know and I will share it with my subscribers, because for a change... I really am at a loss for words.

Hoping for better tomorrows, Craig Garber

P.S. Listen to my radio show tomorrow at 1PM Eastern time at: http://www.kingofcopy.com/radio

P.P.S. To learn more about my offline newsletter: http://www.kingofcopy.com/ssnl

I know EXACTLY how you feel -- probably.

A long time ago -- in fact, far too long to remember now, I was listening to my friend’s father give him a lecture. The man said something like this, “A wealthy man doesn’t need to tell you how wealthy he is... a smart man doesn’t need to tell you how smart he is... and a funny man doesn’t need to TELL you how funny he is.”

And, to a great extent -- at least in person -- this makes sense. I’m not sure I’d agree with this in print, but... that’s really not what I want to talk about with you today.

However, there are a few things you most definitely should NOT be saying in print -- at least... not to a new prospect or to someone you don’t already have an existing relationship with.

For instance, you shouldn’t say “believe me” in the wrong context. “Believe me, you’ll love this new doo-hickey,” isn’t cool, for example. It sounds VERY canned and frankly, if your prospect doesn’t even know you, why on God’s green earth SHOULD they believe you at all?

On the other hand, you can say “Believe me, I know EXACTLY how you feel -- I’ve been in that EXACT same situation before myself, and it IS awkward.”

In this case, you’re not really “commanding” your prospect to “believe you” -- you’re just using the expression as a colloquial segue way to express empathy, and this is good. In fact, this is good to say in person too, no?

Another thing you shouldn’t say in print, is “Let me be honest with you.” That’s a tough one to pull off in person because it implies a lot of different things, and each one of them puts the individual you’re talking to on the defensive. But in print, don’t even THINK about saying something like this, because you’re going to shoot yourself right in the foot if you do.

The bottom line is, think before you speak -- and think even harder before you write -- because it’s the only time you get a do-over, AFTER the words come out of your mouth.

In this month’s edition of the Seductive Selling Offline Newsletter, I show you a few HUGE problems you’re going to run into when you say things to your prospects you shouldn’t say -- take a free test-drive and get your hands on it NOW, along with a TON of gifts, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Tomorrow’s Seductive Selling Coaching Call will be the conclusion of the second part of our “Lead Generation” series, where I’ll be showing you EXACTLY how I write lead generation free reports. You get to participate on this call if you own my Seductive Selling System, and you can get your hands on that right here: http://www.kingofcopy.com/seductive

Don’t listen to my radio show today.

About 6 months ago I was at a meeting speaking about lead generation. Most of the people spent the entire hour sitting there scribbling down notes. At the end of the meeting, a number of people asked how they could “get” more of me, and so I gave them two options:

One, if they were serious about their business and wanted to nourish themselves with a steady diet of eye-opening marketing information, I told them at a minimum they should subscribe to my offline newsletter - http://www.kingofcopy.com/ssnl

Two... if they wanted to get a crash-course in marketing and attraction, and if they wanted to never again worry about “chasing” business down, I told them to get their hands on my Seductive Selling System: http://www.kingofcopy.com/seductive

Now there was this one fellow sitting on the edge of the fence about my system. He was hemming and hawing and just not sure whether or not it was for him.

I told him NOT to buy the system.

I told him the last thing he needed was to get something that might disappoint him, and that my staff didn’t need the headache of packaging things up and fulfilling an order, only to get it back. Not good all around.

As soon as I said this, it was like pulling a nude woman away from a teenaged boy -- you could see the “trigger” flip to “on” and the questionable demand for The Seductive Selling System went from “uncertain” to... “Must Have NOW!”

Why is this?

Why did that happen?

It’s simply human nature and psychology that says, “The value of what you can’t have is FAR greater than what you can easily obtain.” And when you make something more difficult to get, people want it more.

Today, 6 months later, the man who originally was “on the edge of the fence” about my system, is one of my biggest fans and credits me for helping him immensely.

Along those same lines I’m going to advise you NOT to listen my live Radio Show this afternoon at 1pm Eastern time at http://www.kingofcopycom/radio

Don’t e-mail in questions to me at radio@kingofcopy.com and don’t call me live with your questions either at 1-866-613-1612

A show this outstanding simply isn’t for you.

Now go sell something, Craig Garber

P.S. Discover another half-dozen selling strategies AT LEAST, and get $1,391 Dollars in FREE Gifts in this month’s Offline Seductive Selling Newsletter! Test-drive it FREE, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Why get five, when you have to work just as hard to get 25?

Most people don’t think about this, but they ought to. You see, marketing is a numbers game, first, before anything else.

For example, last week I had a client here for a full day of consulting and they were asking me if the cost of advertising they were going to incur using direct mail, would support the price of their product.

But I say, go the other way. Figure out the cost of your direct mail, then make a VERY conservative assumption about what kind of response you’re going to get -- and THAT should let you back into how much you need to be charging for whatever it is you’re selling.

Now most folks will look at this and go “WOW! I need to be charging a LOT more for my products here.” And the truth is, you’re probably right! That is... unless you enjoy starving.

See, what you need to realize is that it takes as MUCH effort to sell something for $597, for example... as it does to sell something for $197. So, why not put forth the same amount of effort and make three times as much?

That’s a no-brainer, right?

In fact, it’s SO simple, you’re probably wondering why you never looked at things this way before, aren’t you?

Well, let me tell you something. I didn’t come up with this myself. It was taught to me by a man who was probably THE smartest guy I’ve ever had the pleasure of meeting. A man named Gary Halbert. If you don’t know who Gary Halbert is, he is one of, if not THE greatest copywriter who’s ever lived...

And now he’s gone.

Gary died peacefully in his sleep last weekend. In the 6 months or so I worked with Gary, back in 2003, I learned LOADS of things I never would have otherwise had exposure to, and I watched how one of the sharpest minds who ever lived, thought, slept, and ran his life.

Props to Gary and may he rest in peace.

Now go sell something, Craig Garber

P.S. Get $1,391 Dollars in FREE Gifts and discover why “D is for DYSFUNCTIONAL!” on the front page of this month’s Offline Seductive Selling Newsletter! Test-drive it FREE, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Woke up this morning, got myself a gun.

If you recognize the subject line of today’s tip then you’re probably a fan of the Sopranos television show, which ran the first episode of this season (its final season) last night.

The Sopranos is one of the few TV shows I watch. The story lines are excellent, as is the character development, which of course is what hooks you and gets you sucked into the show.

There are only 8 episodes left this year and that’s it, after 9 years of success.

People who never become successful, actually think success is something you “know” you’re actually going to achieve. And while in a “global” sense you might know you’re going to be successful, no one actually knows -- or really, I should say it’s RARE you know any individual project is going to be a success.

It’s not like once you start something, there’s some kind of measurable “finish” line you’re going to reach, that you can see from “X” number of yards out. In fact, for the most part, you RARELY see the finish line, and when you do, often the race keeps getting longer and longer, anyway, and the finish line keeps moving further and further away from you, even though you’re much further from the starting line.

That’s why it’s usually best to evaluate yourself from a relative perspective, looking at where you are now versus how far you’ve come -- and not an absolute standpoint, on a fixed line.

See, unlike most things in life, like school... “conventional” jobs... and even marshal arts -- “success” has no fixed levels where you can stand back and say “Great -- now that I’m a yellow belt, I’ll be a green belt next,” or something like that.

With, of course, the exception of your earnings. If you’re making more money, you’re generally doing better than you were.

So the best thing to do, to stay on track, is to think about the next “couple” of things you need to get done, and focus on those. Because reality is, you’re really not going to know what’s coming next after that.

And neither does Tony Soprano.

Now go sell something, Craig Garber

P.S. “D is for DYSFUNCTIONAL!” Discover why and get $1,391 Dollars in FREE Gifts when you test-drive this month’s Offline Seductive Selling Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Join Me -- LIVE Without A Net At 1pm!

Just a quick note to remind you to listen to today’s Seductive Selling Marketing Hour For Entrepreneurs Radio Show, LIVE at 1pm Eastern time on http://www.kingofcopy.com/radio

We’ll be going over news, current marketing issues, and taking your marketing and copywriting questions here in the studio, so call in at 1-866-613-1612, or e-mail your questions into me at radio@kingofcopy.com

I MAY have a special guest call in, if we can coordinate our schedules.

Speak to you in a couple of hours!

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE Gifts awaits you when you test-drive my Offline Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Feels so good, feels so right -- why stop?

Last week I had a couple of clients in my office for a day of consulting, and something very interesting came up. They told me they sent out a mailing piece that did well, and they pulled in somewhere north of $250,000 dollars in real estate commissions from it.

My first response to this was, “Great, what happened the next time you sent the piece out.”

Dead silence...

You see, there never was a second mailing.

The problem is, sometimes people are so wrapped up in the “process” of what you’re doing, especially when you’re always chasing “freshly killed meat”... you don’t stop to ever consider the RESULTS of what you’re doing. So basically, you could be sitting on, as Russell Cronwell once said, “Acres Of Diamonds” -- and not even know it, simply because you didn’t take a step back and evaluate or measure your results.

This just goes to show you how deeply ingrained habits and behaviors are, in spite of any outcomes or results you may be getting.

Here’s a light-hearted story showing you EXACTLY how habits work -- and you’ll see, even I’m not immune to them, I’m just more aware of them: Yesterday the weather was absolutely GORGEOUS here in Tampa, and the cool breeze blowing across my lake was even better.

At 5 o’clock, my good friend Chet Rowland came over and we spent a couple of hours enjoying the weather, fishing out on my boat. Besides the ass-whipping I put on Chet, beating him 4 to 1, something else happened that got us talking about marketing.

We’d been working each dock around the lake, for around 10 to 12 minutes, with no luck at all -- not even a bite. Fishing like this isn’t fun at all, believe me.

Suddenly, I caught a decent-sized bass just as we were leaving one of these docks to move on to the next one -- probably around 2 and a half pounds or so. After bringing the fish in and letting him off the hook and back into the lake, I was just about to continue onward as we’d been doing -- moving on to the next dock.

Suddenly, in mid-motion, I stopped myself and said “Wait a minute. If there’s one fish here, there’s likely to be more of them, so why am I moving on?” I knew it was habitforce and nothing more.

Just like the ad that worked for my client, I knew that finding a receptive marketplace means you need to stay there until you’ve worked every single piece of business out of it. Only in this case, I was prospecting for bass and not clients.

And sure enough, not 5 minutes later, I pulled another nice one out of the very same spot.

Be aware of your habits and make sure you’re not operating on “autopilot.” Because while “autopilot” may work if you’re flying a plane, it’s NOT a good “business” strategy to rely on.

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE Gifts awaits you when you test-drive my Offline Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

P.P.P.S. Mark your calendars for my radio show this week when I have a VERY special guest -- a man who’s been the “secret weapon” behind LOADS of direct-response marketing mailers for the last 20 years. The show airs live at 1pm Eastern time on Thursdays, and you can listen in at http://www.kingofcopy.com/radio

A fool short the next day, too.

Yesterday I posted a few different April Fool’s stories and I asked you to tell me which one of them was true and which wasn’t. Here again, was that first story:

One: In 1998 Burger King published a full-page advertisement in USA Today announcing the introduction of a new item to their menu, called the "Left-Handed Whopper," which was specifically designed for the 32 million left-handed Americans. According to the ad, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release, which admitted, even though the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants requesting this new sandwich. Also according to the press release, many other people requested their own 'right handed' version.

Perry Blouin believed this one was true. Here’s what he said: “Well Craig. I'd have to go with the Burger King story ads the true one. I'd hate to think our Gov is that stupid with the shark story or that British TV execs are so gullible. ATB! Perry”

Jim Symcox from the U.K. also thought this was the true story: “I reckon the Whopper was a whopper of a tall tale and the one that really happened. The other two stories were unbelievable because great white sharks are not freshwater sharks and fire alarm wires would not be allowed to create static electricity for the obvious reason they could start their own fire. Best wishes Jim”

And Dennis Tracy also believed the Burger King Story was true: “The Burger King Hoax is real. Give people something they want (just for them) and they will flock to it.”

The story is true. Burger King did run this press release and full-page advertisement and got LOADS of publicity from it.

Two: In 1982 the U.K. paper The Daily Mail reported that a local manufacturer had sold 10,000 "rogue bras" that were causing a unique problem, not to the wearers but to the public at large. Apparently the support wire in these bras had been made out of a kind of copper originally designed for use in fire alarms. When this copper came into contact with nylon and body heat, it produced static electricity, which was now interfering with local television and radio broadcasts. The chief engineer of British Telecom, upon reading the article, immediately ordered that all his female laboratory employees disclose what type of bra they were wearing. (Boing!)

This story actually happened, but it was a hoax. The paper was having some April Fools fun and it worked.

Three: This one’s for my friend and Thursday’s radio guest, Dave Brady: In 1981 the Herald-News in Roscommon, Michigan reported that 3 lakes in northern Michigan had been selected to host "an in-depth study into the breeding and habits of several species of fresh-water sharks." Two thousand sharks were to be released into the lakes including blue sharks, hammerheads, and a few great whites. The experiment was designed to determine whether the sharks could survive in the cold climate of Michigan. The federal government was said to be spending $1.3 million to determine this, and a representative from the National Biological Foundation was quoted as saying that there would probably be a noticeable decline in the populations of other fish in the lake because "the sharks will eat about 20 pounds of fish each per day, more as they get older." County officials were said to have protested the experiment, afraid of the hazard it would pose to fishermen and swimmers, but their complaints had been ignored by the federal government. Furthermore, fishermen had been forbidden from catching the sharks. The Herald-News received a flurry of letters in response to the announcement.

This story is also true. Similar to the last story, the paper ran this story as a hoax to have some fun.

The reason why EACH of these stories are so believable are because of the details and the specifics of each story. For example, in the shark story, they didn’t say “a study of fresh-water sharks”, they said "an in-depth study into the breeding and habits of several species of fresh-water sharks." Giving specific details like this creates vivid imagery and gets your readers involved on a different level, both emotionally and experientially.

Giving a logical step-by-step explanation of how these wires conduct electricity is a LOT more believable than simply saying, “they’ll blow up,” isn’t it?

Being specific in your sales communication is one of THE best things you can do to gain credibility, build trust, and create “expert status.”

Again, the bulk of this info was provided by www.museumofhoaxes.com. And speaking of fools, remember... a fool and his money are soon parted.

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE Gifts awaits you when you test-drive my Offline Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. Mark your calendars for my radio show this week when I have a VERY special guest -- a man who’s been the “secret weapon” behind LOADS of direct-response marketing mailers for the last 20 years. The show airs live at 1pm Eastern time on Thursdays, and you can listen in at http://www.kingofcopy.com/radio

A Day Late and a fool short:

Tell me which one of these April Fools stories are true, and why (no peeking, O.K.?):

One: In 1998 Burger King published a full-page advertisement in USA Today announcing the introduction of a new item to their menu, called the "Left-Handed Whopper," which was specifically designed for the 32 million left-handed Americans. According to the ad, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release, which admitted, even though the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants requesting this new sandwich. Also according to the press release, many other people requested their own 'right handed' version.

Two: In 1982 the U.K. paper The Daily Mail reported that a local manufacturer had sold 10,000 "rogue bras" that were causing a unique problem, not to the wearers but to the public at large. Apparently the support wire in these bras had been made out of a kind of copper originally designed for use in fire alarms. When this copper came into contact with nylon and body heat, it produced static electricity, which was now interfering with local television and radio broadcasts. The chief engineer of British Telecom, upon reading the article, immediately ordered that all his female laboratory employees disclose what type of bra they were wearing. (Boing!)

Three: This one’s for my friend and Thursday’s radio guest, Dave Brady: In 1981 the Herald-News in Roscommon, Michigan reported that 3 lakes in northern Michigan had been selected to host "an in-depth study into the breeding and habits of several species of fresh-water sharks." Two thousand sharks were to be released into the lakes including blue sharks, hammerheads, and a few great whites. The experiment was designed to determine whether the sharks could survive in the cold climate of Michigan. The federal government was said to be spending $1.3 million to determine this, and a representative from the National Biological Foundation was quoted as saying that there would probably be a noticeable decline in the populations of other fish in the lake because "the sharks will eat about 20 pounds of fish each per day, more as they get older." County officials were said to have protested the experiment, afraid of the hazard it would pose to fishermen and swimmers, but their complaints had been ignored by the federal government. Furthermore, fishermen had been forbidden from catching the sharks. The Herald-News received a flurry of letters in response to the announcement.

By-the-way, I want to let you know that the bulk of this info was provided by www.museumofhoaxes.com.

Let me know which one of these stories is true, and tomorrow I’ll reveal the answer, and a very valuable marketing lesson about this.

Now go sell something, Craig Garber

P.S. Check out what else the King has for sale at http://www.kingofcopy.com/products

P.P.S. Mark your calendars for my radio show this week when I have a VERY special guest -- a man who’s been the “secret weapon” behind LOADS of direct-response marketing mailers for the last 20 years. The show airs live at 1pm Eastern time on Thursdays, and you can listen in at http://www.kingofcopy.com/radio

Today Is The LAST Day This Will Be Available

Today is the absolute LAST day you can get your hands on the March issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Mike Miget -- who took his success in the mortgage business and leveraged it into a coaching program for other loan officers, and went from zero to over $1 Million in annual sales, in less than 5 months!

Here's just a small sampling of what you're missing inside this issue:

1. In Example 5, you’ll see a press release that received 103,289 page views... in just 24 hours! (Along with proof of this, or course.)

2. Oddly enough, I’ll also reveal the flawed strategy about this same press release, you should know about!

3. On page 2, you’ll also understand the strategy I used to hire my assistant, and how you can use this same strategy in your own business. (You’ll also see the VERY unconventional lead-generation display ad I used to find her.)

4. In Example 3, I’ll show you 11 different VERY simple marketing strategies you can use to create “magic”... literally out of thin air. (There are at LEAST two or three of them you’ve never used.)

5. How to sell a $23,225 Dollar bicycle! (Again, it has to do with making “something”... out of “nothing!”)

6. “Behind the scenes” secrets of a mad retailer! Discover how one man leveraged the same information all my other subscribers get... into MASSIVE success using his business card!

7. I reveal some VERY personal information about a brother of mine, few people knew I even had! (on page 8)

8. And... much much more.

Not only that, but you’ll also get $1,391 Dollars worth of FREE gifts, just for taking a FREE test-drive of the newsletter at http://www.kingofcopy.com/ssnl - including a fast wealth-producing CD of a former volleyball coach/bartender, who went from ZERO to over $3.5 Million in sales in just 3 and a half years. Again, test-drive it at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out what else the King has for sale at http://www.kingofcopy.com/products

Lead Generation Strategies: Last Chance

If you generate leads as part of your business, in ANY way shape or form, then you MUST be aware of something that’s VERY relevant, and that will no longer be available in less than 48 hours.

On this month’s Seductive Selling Coaching Call, we had a VERY in-depth conversation about generating leads, and as far as I know, it was the ONLY time this particular subject has ever been discussed at this level.

Here is just a small sampling of what was covered:

* The four situations in which you MUST use lead generation! (Blow even one of them and you’re simply throwing good money after bad.)

* The number ONE mistake nearly all entrepreneurs make when it comes to generating leads! (Believe me, whether you know it or not, you’re either doing this now, or you WILL do this soon!)

* The best kind of media to use to generate qualified leads! (Finally, eliminate all the tire-kickers and looky-loos who’ve been wasting your time.)

* The good, the bad, and the ugly about making it tough for prospects to get into your funnel! (This isn’t what you think it is, for sure.)

* And... much much more!

This call was so outstanding, IMMEDIATELY afterwards, we received a slew of comments filled with positive feedback. Here, listen for yourself:

“Thank you - Thank you - thank you. This call has very helpful information. Thank you.” Doug Brown - Hudson, NH

“Thanks for the excellent coaching call!” Paul Romeo - San Clemente, CA

“I REALLY enjoyed the call today. I just created my Big Free Report so the topic is very relevant and timely for me. Thank you!” Val Heart - San Antonio, TX (Val’s coming down to Tampa for a full day of consulting next month.)

“Craig, Just another great call, thank you. The monthly SSS calls really address important issues I am facing in my marketing, as well as topics vital to positioning my business. The calls reinforce all the great information found in The Seductive Selling System, while serving to refine, implement, and drive home strategies for success on an ongoing basis.

Thank you again for another great call, and for sharing your insights and knowledge so that others may benefit and be successful as well.” Carolyn Francis - Gilbertsville, PA Note: Carolyn is also a member of my Maverick Marketers Mastermind Group. You can find more information about this group here: http://www.kingofcopy.com/maverickmarketer

“Great call today, as usual.” - Bill Bowman - Apex, NC

If you’ve ever tried getting testimonials before, you know how tough it is, so when nearly a half-dozen people e-mail you filled with excitement over what they just experienced, it’s time to sit up in your chair and pay close attention to what you’re missing, and... if you’re lucky, try and get in on the same thing they are.

Or, just be content to sit and stay where you are. (Some folks are like that.)

You get to participate on these calls by owning The Seductive Selling System, and in fact, you get a 30-day FRE.E test drive of these calls right away.

What this means is that you’ll get this EXACT call about lead-generation, FRE.E, as long as you order the system in the next 48 hours. After that, it’s your loss, because this info will NOT be available. Get your hands on the system right NOW (and see all the other success stories), right here at: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Again, in 48 hours, this call will NO longer be available. Grab it while you can at http://www.kingofcopy.com/seductive

Join Me As I Inteview These 2 Special Guests On Today’s Radio Show

First, I just want to issue every single person in North America a warning that may very well save your life, and I’m not taking ANY kind of dramatic license here.

Yesterday, my oldest son, Nicholas got his driving license. Now chances are -- at least early on -- you’re not going to need to worry about anything unless you live here in the Tampa Bay Area, but... be forewarned!

As he gets older and more experienced and wants to start sowing his oats, I’m not going to stand here and try to tell you that it’ll be safe anywhere!

Congratulations, Nick.

And now for something that’s ONLY going to help you and your business: On today’s Seductive Selling Marketing Hour For Entrepreneurs Radio Show, I’ll be here in the studio LIVE with not one, but TWO guests.

Chris Curry, and his partner Ben will be answering questions about selling, buying, and marketing all kinds of real estate. Chris, who hails from Gainesville, Florida is consistently ranked as one of the TOP 10 ReMax Agents, every year.

Oh, and since Chris is only 25 years old (his younger brother Ben, only 23), and since Chris DOESN’T live in a big city like New York or Dallas, I think we’ll all be able to learn a thing or two today from what Chris has to say about his marketing strategies and his mindset.

Check out the show LIVE at 1pm Eastern time, and either call in with your questions at 1-866-613-1612, or e-mail your questions to us at radio@kingofcopy.com

We’ll look forward to hearing from you at 1pm Eastern, and you can listen in at http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. Downloads of my radio show are now available on iTunes broadcasts, (enter Seductive Selling), and at http://www.kingofcopy.com/radio

P.P.S. Check out what else the King has for sale at http://www.kingofcopy.com/products

Anal Retentives Will Love This One (Ouch!)

Today I’m going to reveal something that’s going to be able to increase your sales almost instantly, and the more organized and anal retentive you are, the more you’ll love this technique.

In fact, if you’re anal and have OCD, you might be working on this one for the next several weeks until you get it right (which is never if you’re anal and have OCD, right?)

Anyway, here’s the deal: I first got exposed to this many years ago when I was living in New York City, and before CD’s came out, I used to go to a record store in the West Village, just a few blocks away from the NYU campus, called Tower Records.

This was one of Tower’s flagship stores on West 4th street and Broadway. It was open almost all night long, and had a COLOSSAL record collection that was unmatched, and selling at really competitive prices.

(Sadly, Tower has recently gone into bankruptcy, a victim of the web and not-so-competitive pricing nowadays.)

Tower had a magazine you could get for free at their stores, called Pulse! And in the magazine (which you could also get a paid mail subscription to), they had a column called “DID”. “DID” stood for Desert Island Discs, and what the column consisted of, was people would send in lists of the 10 albums (and later CD’s) they would want with them if they were stranded on a desert island.

What would happen is, you’d go through some of these lists, and if you saw someone who liked the same music you did, but there were some records in the list you didn’t own or some groups you weren’t familiar with, you’d go out and buy some of those records on the list.

This was a good way of finding new music you would like, based on an affinity for certain music you already liked.

And therein lies your selling tip -- the power of a list.

You see, most of your prospects either don’t know what to buy... or they want some guidance about what to buy. And most sales people are FAR too timid to take that responsibility to show it to them, but for those who aren’t afraid, using a list is a slam-dunk way of doing this.

For instance, let’s say you’re selling soccer uniforms and accessories, like Jeff Pettitt who’s in my Mastermind and Mentoring Group, and who recently acquired world-wide distribution rights to the largest soccer equipment company in the world, Umbro.

Jeff has several different packages for his customers, based on what each one would need. So perhaps in the starter package it would say something like:

Referee Handbook
Shirt
Shoes -- entry level
Trousers (they don’t call them “pants” over there in the U.K.)
2 Whistles
Membership To Renegade Referee Magazine

And then he would have different, or more advanced items in the next level up, and so on and so on.

Make sense?

(Oh, and as a side note, the next Mastermind Meeting is taking place on April 26th and 27th -- see http://www.kingofcopy.com/maverickmarketer for more info.)

See, lists are a GREAT way of firmly soft-selling your prospects, and a great way to let them know you care about them enough to give them guidance on the things they need to know about.

Also, similar to the list is the “Mother Of All Offers” or the “bundle” of products -- which we can talk about some other time, but you get the gist of what I’m saying here, right?

Good, so hop to it and get busy making your lists bubba.

Only FOUR Days left to get your hands on this month’s OFFLINE Newsletter, which includes:

* Some VERY personal info about me -- and about the brother I have few people know about! (on page 8)
* Secrets of selling a $23,225 Dollar bicycle... (page 3)
* Discover what people with money REALLY want to spend it on!...
* And much much more!

Test-drive it for free and get $1,391 Dollars worth of instant money-making bonuses at: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Downloads of my radio show are now available on iTunes broadcasts, (enter Seductive Selling), and at http://www.kingofcopy.com/radio

P.P.S. Check out “22 Ways” at http://www.kingofcopy.com/22ways

Walk the walk... talk the talk. Here’s an extra $305K for you -- minimum.

Last week (on Friday I believe), we talked about how much consumers rely on other consumers for social proof and credibility. I think for certain products it was something like 73% of all buying decisions are made based on these third-party “testimonials” and social proof.

I recently received a VERY thoughtful e-mail from a client of mine, a couple of days after he had a day of consulting with me. His name is Brian Deacon and he actually lives not far from here, in Tampa.

Here’s what Brian sent me:

"Craig, first off…I want to say thanks for the time you devoted to me and my business during our day of coaching. I was totally exhausted when I left and as soon as I got home I started figuring out how I could quickly implement some of the great concepts, ideas and additional products that we had discussed at length.

As I was driving home I was rethinking our conversation and figured out that you took my current business from barely breaking even to making approximately $305,000 on the low end to over $959,400 on the upper end. That’s a huge difference from where I sit today and that was just one of the businesses we reviewed.

My investment in our day of coaching was worth every penny and more. In fact, when I talked to my accountant on Friday about the changes and ideas he was just as excited as I was. I have a suspicion that he will be signing up for your Seductive Selling Newsletter and setting up some time to meet with you as well.

Anyway not to get side tracked…but I was having the exterior of my home painted and when I drove down the street, late Thursday evening, I saw that they had put on the first coat of paint. WOW... what a difference. It took an awful 1970’s dated look to a modern looking beautiful home. I was blown away at the difference. It was no longer the dark brown dated looking home. It now looked fresh, new and inviting.

After spending a day of coaching with you, Craig, I can now see the potential in my business that I had only dreamed about. My business is that dark and dated business and just like my house…with a lot of hard work and some incredibly long hours I can now see what it will take to turn it into a money making machine. When I got home and couldn’t stop thinking about all the great ideas that you helped me validate and see in my business. I didn’t sleep Thursday night and on Friday I had meetings most of the day with my accountant and my business partner. By Saturday…I was wiped out. I took the rest of the weekend off. I decided I owe it to myself. I can’t remember the last time I actually took the weekend away from my business. I only wished I had made plans to go to some place really nice. Instead I relaxed which was long overdue.

It’s now Monday morning and I have been in the office since 6:00am. I am going through our notes and the recording that I made. Later today, I will send you a revised and updated set of notes along with an implementation plan for HOCOA. Would it be possible for us to touch base sometime this week regarding your schedule for the creation of the marketing materials?

Craig, again…I want to THANK you for taking time out of your busy schedule to work with me. I feel very privileged to have the opportunity to work with you. I am very excited about turning HOCOA around as well as creating a XXX (intentionally omitted - confidential) marketing niche."

If you want to learn more about what a day with me is like, then go to http://www.kingofcopy.com/consultingday

Brian was also a guest on my radio show a couple of weeks ago and we got tons of feedback about how cool that show was. So, if you want more, go to http://www.kingofcopy.com/radio and listen to the show from Thursday March 15th.

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE gifts -- CD’s, Newsletters, and Free sales critiques here at http://www.kingofcopy.com/ssnl

Lonely? Nerd? Clown? Jock?

It’s not easy being a successful entrepreneur. The workload is frankly sometimes overwhelming. Keeping track of umpteen different projects going on all at once -- each one in a different stage... preparing for a weekly radio show - http://www.kingofcopy.com/radio - preparing for and delivering in-person presentations... writing daily tips... writing for clients... finishing up books... consulting... the list is virtually endless.

Oh, and of course I left out marketing, which is an endless open loop that never gets checked off your to-do list.

So what kind of a person signs up for this?

Are there some common traits amongst entrepreneurs, or is it a random free-for-all where anyone and everyone’s chances of success are equal?

Well, in fact, it’s not.

QuickBooks, the accounting company, recently did a survey of (presumably their customers) entrepreneurs, and here’s what they found: 43% of entrepreneurs are loners. This isn’t surprising because you don’t have tons of time left over after working, to hang out and socialize during happy-hour or any other time. Maybe you have time for the gym or an hour-or-so to pursue a hobby or passion of yours, but even that’s a push for most of us.

Also, having an independent spirit, is mutually exclusive from “hanging with the crowd”, so being a loner is basically inherent in the definition of entrepreneur.

25% would be described as “nerds” -- I suspect these folks are also loners, and I’m not sure of how much overlap these two categories had, as they didn’t reveal their testing methods.

20% of the people said they were seen as “clowns” when they were younger, and 11% were described as “jocks” (see, even as adults the nerds beat the jocks).

Oh, and here’s something that’s interesting, but again... not particularly surprising -- 43% of entrepreneurs are also the oldest sibling in their family. This too, is an early leadership role. On the other hand, that means 57% of entrepreneurs are NOT the oldest sibling, so clearly, your pecking order in the pack of your brothers and sisters, is irrelevant to your success.

And by-the-way, you always need to read into statistics, because the truth is, you can make almost anything be interpreted the way you want it to be, depending on your desired outcome.

Thanks to Chris Hurn, from Orlando, Florida, for the information behind today’s tip.

From ZERO to $1 Million - only 5 days left!: There are only 5 days left to get your hands on this month’s Audio Success CD, that features Mike Miget -- a man who went from ZERO to over $1 Million in annualized revenue, in just five months. Mike also discussed hard-core information about attitude, investing in your business (and investing in yourself), and the role good copy and “positioning” has had in his growth. To get your hands on this interview, you need to be a subscriber to my Offline Seductive Selling Newsletter, and you can now take a FREE test-drive of it, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Downloads of my radio show are now available on iTunes broadcasts, (enter Seductive Selling), and at http://www.kingofcopy.com/radio

P.P.S. Check out “22 Ways” at http://www.kingofcopy.com/22ways

On Bleating Sheeps And Odds and Sods.

There’s a curious man in my Mastermind Group named Jeff Pettitt. On the surface, he’s a pretty tough fellow. Big guy, clears six-foot easy and then some, lean and tough as nails. The kind of lean that makes boxers hard and effective, not lean as in “skinny.”

Not wimpy by any means, yet a proper British fellow. (He even wore a tie to the barbecue I had at my house.)

Jeff grew up in London, oddly enough probably not in too different an environment than myself, growing up in The Bronx, thousands of actual miles away, and millions of lifetimes in the distance.

Jeff was an FA referee for 15 years, which means in a nutshell, that he was the top dog in a country where soccer players and anything to do with the game, are revered the same way money and power are revered in this country.

And just to clear that up for any of the dumb folks reading, he wasn’t “a referee in a nutshell”, he was a professional soccer referee, in case there was any confusion. “In a nutshell” is just an expression. I think it might even be called a colloquialism. (Whew, 6 syllables!)

Anyway, Jeff’s got a number of new and exciting things going on in his life, both professionally and personally, as a result of all the success he’s been experiencing, which of course, is the result of all the hard work and smart effective marketing he’s
been doing. (Again, outside of the nutshell.)

Jeff’s also a mentor to loads of up-and-coming referees, which I’m going to advise him to stop doing at our next mastermind meeting at the end of April. I’ll tell you why in a moment, but first, here’s some correspondence between Jeff and one of his
lads, just so you can see what a quality guy Jeff really is. Oh, and read this out loud because Jeff’s got like a solid half-dozen lessons in there - some of which you NEED to
hear:

“Your e-mail does give me a chance to speak to you about how I would push your refereeing career forward. Incidentally, it will elevate your work life as well.

I would ask you to re-read your e-mail to me.

What did this referee do that made him so terrible? I would change your mindset from "he was terrible" to "for him to get better he needs to..." in other words don't bring me problems bring me solutions. If you take this as an attitude for work life as well you'll become a real go-getter in your place. Your bosses will come to you for solutions and you'll start taking off. And like refereeing if you want to make it to the top you better get yourself out of the sheep's pen where everyone is bleating. Will the other sheep like you? No, because you'll show them that they could be better if they got off their butts.

Of course, with a couple of promotions your mortgage will become relatively smaller as you'll be earning more.

Secondly, you don't need a gym membership. You need cardio-vascular strength and that comes from running. You need a good pair of running shoes and the will to get out 3 days a week and build some miles into your legs. I didn't join a gym until I was on the Premiership and that was because I needed to train during the day to enhance my fitness.

As for expense - this is just an excuse. When Fiona and I moved into our house at Welling we had £28 a month for food and clothes!

[Side note: Jeff and Fiona just moved into a HUGE freaking home that costs 7 figures over in the U.K. He also flies business class from the UK to the U.S., four times a year to attend my group meetings. Rest assured, they’ve come a long way, baby.]

So to get the right level of fitness I ran in my work shoes around the streets of the city of London in the evenings, in the middle of the night, basically every lunch time. This meant that all my training was free.

(At that time I worked shifts - and even that wasn't an excuse to stop me getting there.)

Plus I joined the other referees at CUACO on a Wednesday evening. I also made the rule that unless I had a game on a Tuesday I was always going to be at CUACO on a Wednesday come rain, sun, snow, etc. etc.

And now as you see my route to the top you can start to understand why I don't take any old rubbish from anyone about this, that and the other. Getting to the top is about
sacrificing the nice things now for the rewards later. Yes you can keep eating burgers and drinking yourself under the table and finding excuses why you shouldn't be running the streets and you can also keep looking at the TV as referees with the same ability as you appear on those games and you can bore the pants off the other couch potatoes who would have and could have.

Or you can start right now to watch your diet, watch your fitness levels and watch your career go through the roof - both on a Saturday and during the week.

The choice is yours. Jeff

PS It's simple not easy - but nothing worthwhile was ever achieved easily.”

You know, it’s VERY rare to find someone who’s as caring as Jeff is (about as rare as finding an Englishman who actually spells his name “Jeff” and not “Geoff”), and Lord knows he’s a pillar of rock-solid compassion and sincerity, in spite of the fact that he could easily justify not being one.

And reality is, this is literally the very BEST advice this young lad could have received from anyone.

So... why am I going to suggest to Jeff next month, that he stop doling this advice out?

Is it because I am a horrible guy?

Is it because I’m jealous of Jeff’s nutshell?

Or perhaps... I got kicked off my junior soccer team and I’ve been holding repressed feelings back and now I have a slew of unresolved issues that’ve been kicking around my dusty emotional wasteland all these years?

What do you think?

I’ll tell you what, why don’t you reply to this e-mail and tell me why you think I’m going to advise Jeff to stop doing this -- to stop being such an admirable first-class act -- next month when he comes down to our Maverick Marketers Meeting on April 26th and 27th- http://www.kingofcopy.com/maverickmarketer

I will announce the answers on my radio show on Thursday at 1pm Eastern time, and you can listen to it at http://www.kingofcopy.com/radio

You will find part of the answer in my newly re-published version of The Science Of Getting Rich, which is absolutely THE best $10 bucks you’ll ever spend, and you can get that here: http://www.kingofcopy.com/science

Now go sell something, Craig Garber

P.S. WARNING!: Do NOT try my offline newsletter unless you want to increase your ability to control your life... increase the amount of cash you’re walking around with in your pockets... and decrease the instability of your marketing systems. But what do I know? You tell me -- test-drive it FREE right here: http://www.kingofcopy.com/ssnl

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Silent night... Silent Life.

Yesterday I got a TON of work done.

After waking up early, I worked on some client projects of mine, and then one of the members of my Mastermind Group, Brian Deacon, came down for a full day of consulting, and Brian was also nice enough to be my guest on my radio show. (If you didn't get to listen to it, then go to http://www.kingofcopy.com/radio and download the show -- Brian had some FANTASTIC insights to offer, and was clearly the star of yesterday's show -- not me.)

Anyway, Brian was EXTREMELY well-prepared for our meeting, to the point where I was actually tired when he left, and that takes a LOT to do. He sucked a hell of a lot of info out of this big brain of mine, believe me.

So a couple of hours later, Anne and I went out to grab a bite to eat at a local Italian restaurant she likes called Benedettos. Now being from New York City, it's pretty hard to get me to enjoy Italian food here locally in small-town Florida, but in all honestly, this very unlikely-looking restaurant, is an awesome find. The food there is outstanding.

While we were there though, I saw something pretty disturbing. There was a young couple a few tables over, and they had a small child with them -- a boy, perhaps 3 or 4 years old. Now I'm not going to win any father of the year awards or anything, but when my kids were younger, I always tried to keep them involved with things, even when it was difficult.

For instance, our sons are only 20 months apart, and so needless to say, taking 2 toddler boys out to dinner at a restaurant was always a challenge, but at least the kids learned to behave and interact around the table, and they learned what was expected of them.

And yes it was difficult and frustrating, but frankly, parenthood is often difficult and frustrating, just like anything else you do in life on a regular basis.

So it was very disturbing to me to see how this young couple was handling their ONE child. The kid was sitting there at the dinner table with headphones on, completely mesmerized by the DVD that was playing in front of him, on their portable DVD player.

The child was very well behaved and quiet as a church-mouse, deeply engaged and involved with his DVD, which... although I didn't get a chance to look at, I'd be willing to bet my house wasn't "Discovery Channel" or "Animal Planet" or anything else that's going to give him a leg up in the world.

Here's the problem when you do this -- this kid is going to get used to "disconnecting" from things, from people and from life, and instead... retreating into his world of fantasy and imagination. The other problem here is that instead of disciplining this little boy's behavior, his parents are removing discipline from his life, and this is going to give him a false sense of security about what it takes to accomplish anything.

Removing a challenge is easier, yet FAR less valuable than OVERCOMING a challenge, as any successful person knows. We all have challenges to face -- and the truth is, without fear, there is no courage.

In this month's Offline Seductive Selling Newsletter, I reveal a VERY personal incident that alienated me as a young child, and I spill the beans about how it impacted me long-term. If you're not already as subscriber, then chop-chop, get on board now and take a FREE test-drive right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Next Tuesday is when this month's Seductive Selling Coaching Call takes place -- and it's a real hum-dinger, teaching you exactly HOW to write a long-form lead generation Free Report. You get to participate on the call when you order my Seductive Selling System, right here: http://www.kingofcopy.com/seductive

LIVE: Less Than 1-Hour Left!

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio

I'll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who's an astute student of direct-response marketing and a member of my Mastermind Program.

We'll be answering your questions, so call us LIVE at 1-866-613-1612, or International 001-858-268-3068, or else you can e-mail your questions into me at radio@kingofcopy.com

We'll also be talking about:

Why wine is fine, but whiskey's quicker...

The best part of breaking up...

And why you should THINK before you believe everything you read!

Join us today, LIVE at 1pm on http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. If you've ever struggled to find or hire good employees (and who hasn't?), in this month's OFFLINE Seductive Selling Newsletter, you'll get an IDIOT-PROOF proven way to permanently fix this. Test-drive the newsletter, FREE at http://www.kingofcopy.com/ssnl

LIVE In The Studio Today!

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio

I'll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who's an astute student of direct-response marketing and a member of my Mastermind Program.

We'll be answering your questions, so call us LIVE at 1-866-613-1612, or International 001-858-268-3068, or else you can e-mail your questions into me at radio@kingofcopy.com

We'll also be talking about:

Why wine is fine, but whiskey's quicker...

The best part of breaking up...

And why you should THINK before you believe everything you read!

Join us today, LIVE at 1pm on http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. If you've ever struggled to find or hire good employees (and who hasn't?), in this month's OFFLINE Seductive Selling Newsletter, you'll get an IDIOT-PROOF proven way to permanently fix this. Test-drive the newsletter, FREE at http://www.kingofcopy.com/ssnl

Smile... You’re On Candid Camera

I used to love watching Candid Camera when I was a kid. I guess, in a sense, you could say Alan Fundt’s show was the first “reality show” on television. I actually remember seeing the show in black and white, and then I DO believe it went over to color, still with the original guest hosts.

I actually enjoy cameras and taking pictures. In fact, one of these days I’m going to take a class so I can figure out how to use my Nikon N80, because its got all these bells and whistles on it, but the only setting I know is “automatic.” This camera is a few years old, and it’s a traditional “SLR” or single lens reflex camera, not a digital camera.

I paid a small fortune for it, but nowadays, you can get one just like it -- except in a digital format, for next to nothing. In fact, the industry experts are predicting competition is getting so fierce that by the end of the year, you’ll be able to pick yourself up a VERY nice Digital SLR for around $300 bucks.

And when it comes to consumers who buy cameras, the “a buyer is a buyer” rule is in FULL force. Camera buyers are SO rabid for the latest gadgets and doo-hickeys, that Nikon alone now releases around TWENTY new cameras a year, eliminating almost ALL their older models at the same time.

WOW!

And Canon, Olympus, and the rest of the big manufacturers are no different.

Why are they doing this?

The answer is simple: This is what the consumer wants, and they’re smart enough to know that if THEY don’t manufacture a new model, then last years buyer will get this year’s model from someone else.

Remember, “NEW” is one of THE biggest emotional buy-buttons you can push to your prospects, and in Chapter 21 of my Seductive Selling System manual, I cover this extensively, explaining exactly WHY and HOW to use “New” to lure and persuade your prospects to buy from you. You can get the system, and participate on this month’s coaching call, which covers “How to write lead generation FREE Reports” by heading on over to: http://www.kingofcopy.com/seductive

And in the meantime, just say “Cheese.”

Now go sell something, Craig Garber

P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

The Evil That Men (Don’t) Do.

43 years ago today marked the date of one of the most devastating and sordid crime sprees ever to take place.

Kitty Genovese, a 28-year-old woman, was stabbed to death in New York City.

According to the papers, the same killers who attacked Genovese, committed three more crimes over the next 30 minutes, even though 38 people witnessed what was going on.

Not ONE of the bystanders offered their help. They said they either "didn't want to get involved"... or they were too afraid to call the police -- even though the criminals went back to the scene of the crime THREE MORE TIMES, just to make sure the job was finished.

One person did call, but only after the woman was already dead.

Do you want to know why people are less likely to do something when they’re in a crowd?

It’s a very simple answer that goes back to the dynamics of human interrelationships, and what makes people do things (which I discuss in The Seductive Selling System at http://www.kingofcopy.com/seductive ).

It has to do with sociological rules that basically say when people are part of a group, any responsibility they may individually feel, is actually shared and distributed amongst the group. And in fact, it’s one of the reasons why so many people can literally walk across and step over homeless people downtown during rush hour, and no one feels compelled to do anything.

Funny how humans, in groups, feel less responsible to take action... yet animals in groups feel compelled to protect and look after one another. Strange, isn’t it?

I’ve been part of these same dynamics myself -- no one is immune to them, but it’s knowing how to take advantage of these human dynamics that lets you persuade your prospects to take the specific actions you want them to.

Are you as competent in this area as you should be?

The choice is yours.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

What’s in a call?

After I sent out this morning's e-mail, we received a number of inquires about the monthly Seductive Selling Coaching Calls, and the kind of information that's covered on them.

The answer is, the calls cover LOADS of different topics, from direct response marketing-based items, to mindset and success issues, to copywriting -- and everything in between.

Earlier on this year, we discussed How To Overcome Obstacles And Conquer Challenges... like I said, the next two months we're going to have a VERY comprehensive discussion about writing lead generation reports ("FREE Reports")... and last month we covered How To Posture And Position Yourself So You Can Consistently Charge And Collect Top-Dollar.

Here’s a comment we received from a member in Vancouver, Canada, after last month’s call:

“Hi Craig,
Thank you very much for your frank comments during your coaching call on the question I emailed to you. Your comments have made a huge impact on me & I've realized my lack of prosperity consciousness. I am now planning the necessary steps to get my thoughts & actions in order, and my business into the clouds....”

This fellow probably got a lifetime of benefits out of this call, and I’m absolutely thrilled for him. Don’t you deserve to feel the same way?

Again, if you want to get in on these calls and start experiencing similar changes in your own business and in your own personal growth and development, then get your hands on The Seductive Selling System NOW: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 103,000 times in 48 hours, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

If you’re gonna hit ‘em, you’d better be throwing a knockout punch.

Here’s what you’re up against:

Some eggs are now stamped with ads on them in the supermarket.

Pizza cartons and Chinese food take-out containers now have ads stamped all over them.

You can’t pee in a urinal without seeing an ad for something in front of you...

Subway turnstiles, airplane motion sickness bags, airplane trays - (I actually did a re-write of an ad from an airline tray a few months back in The Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl ), adverts before and after your DVD starts -- the way marketers are trying to get your attention today makes television and newspapers seem antiquated.

Billboards, screens in gyms and restaurants -- basically, anywhere there’s space, someone’s competing for your attention.

I read somewhere that toilet bowls in the future will have flatscreen televisions on the bottom, because psychologists have discovered that since your are SO intensely focused on one thing, the split-second between the time you stand in front of the bowl, and the time you pull your pants down, turn around, and squat... the neurotransmitters in your brain are HIGHLY receptive to ANY kind of information being fed to it at that moment.

That’s not really true, I made that up -- but it sounds pretty compelling, doesn’t it?

Anyway, it used to be the average consumer was exposed to over 3,000 messages a day, but with all this new technology creeping into our lives, 24/7, and even on our eggs (Yet another reason why I can tell my wife I shouldn’t be in the grocery store -- it makes me think about work.), the marketers who are able to communicate with the most persuasion and authority, are going to be the ones who get whatever attention is available.

The entrepreneurs who can get their prospects involved, tell them stories, and push their emotional buy-buttons will win, hands down. The rest lose, period. There’s no middle ground here.

On this month’s Seductive Selling Coaching Call, we’re going to cover “How To Write A Lead Generation Free Report.” This call is so important, and there’s so much information in it, it’s actually going to be a two-part call. Reality is, if you’re not using lead generation methods like this on a REGULAR basis, and if you’re not using them correctly, you don’t have a snowball’s chance in hell against the eggs with designer logos on them. So join us on this month’s call, which takes place next Tuesday, and you get there by learning how to persuade your prospects by using all the strategies inside The Seductive Selling System itself, which you can get your hands on NOW, right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 103,000 times in 48 hours, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

Loyal to the brand, or loyal to the Bribe?

One of the things we talked about on my radio show yesterday - you can now download the show here: http://www.kingofcopy.com/radio or you can actually subscribe to the ipod podcast at itpc://www.kingofcopy.com/koc_podcast.xml - was, selling things at a low price.

I’d been going through “Blade” Magazine, which is about knives, and the lion’s share of all the space ads in there mentioned two things: The name of the company, and “lowest prices.”

Neither of these things are very compelling, and in fact, I’d bet simply by saying you’re the “highest priced knife on the marketplace” and then telling why, you’d get business.

Anyway, here’s the thing with respect to “low low prices!” When you train your customers to buy based on price, they become loyal to the bribe, and not loyal to you. As an example, if a new retailer came out on the marketplace today, and their whole sales pitch was “We promise to be THE lowest-priced store in town -- we’ll even beat WAL-MART hands-down, on every single item in stock.”

What do you think would happen here? Do you think everyone would stay put and stay faithful to Wal-Mart? I think not. Sure you’d have a few die-hards, but for the most part, Wal-Mart’s customers would RUN as fast as they can to this other place.

But remember this, while being loyal to you is far more important, and makes pricing FAR less important, if you want that kind of loyalty, you’re going... to have to... earn it!

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 100,000 times in TWO days, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

Staaay Tuned To Today’s Radio Show!

At 1pm today, my radio show, The Seductive Selling Marketing Hour For Entrepreneurs, will be broadcast LIVE! During the second segment of the show (and maybe more), I will be answering your live call-in questions. I’ll answer your questions about marketing, mindset, success, procrastination, self-sabotage, and whatever else you want.

Since you do NOT get the chance to talk with someone like me often, make sure you have some good questions lined up -- meaning… don’t waste your time or mine! Let’s get down to brass tacks here!

Call in Toll Free at 1-866-613-1612, or International 001-858-268-3068 with questions, or e-mail them in to radio@kingofcopy.com and listen in live at http://www.kingofcopy.com/radio

We’ll also cover the following issues if we have time:

The porcupine in heat theory, and why most entrepreneurs lose out BIG TIME because they don’t know it.

What Starbucks knows that you don’t!

And lastly... the “magic”... of thinking big!

Again, that’s all happening TODAY at 1pm Eastern time LIVE at http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Nothing like a good rags-to-riches story, hey?

There really is nothing like a good story. And in fact, if you’ve got a story somewhere in your profile -- and I know you do, because everyone does -- you’d better be using it, because as Mike Miget, this month’s Audio Success Interview CD of the month says, sometimes all you need to do to differentiate yourself from everyone else, is tell your story.

Here, listen to these:

In 1985, William Shultz (who’s now 80), spearheaded an LBO (leveraged buyout) of the Fender Guitar company -- long recognized (along with Gibson guitars), as THE guitar to play. The company was floundering, but by emphasizing research and quality, he rescued the company. The Fender Stratocaster was made popular by musicians such as Jimi Hendrix, Eric Clapton, and Stevie Ray Vaughan.

Oh, Schultz never learned to play the guitar.

And how about Robert Hoffman? Hoffman, along with two goofball friends of his from college, turned college humor into a totally out-of-control magazine, National Lampoon. From the magazine came records, a radio show, and movies -- including John Belushi’s Animal House. Then, after Hoffman sold his ownership in Lampoon, he grew the country’s 5th largest bottler of Coca-Cola, and eventually wound up donating more than $150 Million dollars worth of art to The Dallas Museum or Art.

Where did Hoffman go to college?

No, not Goofball U, but Harvard!

As you can see, these stories aren’t fancy, or filled with drama, but WOW, don’t they leave a memorable impression?

To get your copy of this month’s eye-opening, and frankly, fun interview with Mike Miget (who went from ZERO to $1 Million in sales, in fifteen months -- really FIVE months, as you’ll see), you get it when you test-drive The Seductive Selling Offline Newsletter, for FREE, at: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S Stay tuned for my radio show this Thursday at 1pm Eastern time, LIVE at http://www.kingofcopy.com/radio

Instant skin care -- have YOU been de-wrinkled lately?

I promised you I’d be nice and shallow today, let’s hope I deliver.

In October 2003, a company called Freeze 24/7 began selling their skin care goo at Henri Bendel, a women’s retailer located on 712 Fifth Avenue, which is on 5th Avenue just south of 56th Street in New York City.

The company was given a small table to pimp their wares. Just 3 years later, Freeze had sales of $25 million dollars across SIX products being sold in 1,000 U.S. retailers, including Bendel, Nordstrom, Bloomingdales, and Victoria’s Secret.

Freeze claims to offer “instant skin care” -- as opposed to conventional skin treatments performed at your dermatologist, which often take a while to visibly kick in, primarily because -- let’s face it, when you get a bunch of skin cells scraped off your facial epidermis, it’s going to take a while for the swelling to disappear.

Want to know more reasons why Freeze is so popular?

The answer is simple: For starters, they have a pretty cool-looking ice-cube sort of packaging, plus the name “Freeze” has a lot of inherent emotional meanings to this market -- all of them positive (freezing your age, freezing skin decay, freezing your skin just the way it looks now, whatever).

But really, here’s the BIG secret, and it has to do with ONE thing, and that is... how the product is marketed. Listen to this: The President and CEO of the company reports that out of every 10 people who stop by for a skin care demonstration -- 8 or 9 of them order the $115 dollar goo.

He actually then said “Put product on, see product work, buy product.”

And THAT is how this company has grown. If you look back into the early 1900’s and you check out Claude Hopkins “Scientific Advertising” - http://www.kingofcopy.com/hopkins (the best $9.97 you’ll ever spend) - he talks about the success of a door to door salesman selling coffee. The reason why is because the more you get your prospects involved in your selling process, the more they are vested in you, and the more they are vested in you, the more committed they are to buying.

Which is another reason why, if you don’t already know this -- long copy sells more. Your prospect is simply more invested in your process, and ready to roll.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S Stay tuned for my radio show this Thursday at 1pm Eastern time, LIVE at http://www.kingofcopy.com/radio

This is going to be too deep for some people. How about you?

This past weekend my family and I went out to the Plant City Strawberry Festival. Plant City is a small town along the path of progress, about 20 miles east of Tampa. I’m not sure where Plant City ranks as far as Strawberry production nation-wide, but I believe it’s one of the biggest producers of strawberries on the east coast.

Funny, a lot of people think tourism is Florida’s number one industry economically (think “the mouse”), but it’s actually agriculture and farming. Tourism is number two.

It’s always strange for me going out to a place where there are so many people, since I spend most of my time working at home up in my office, and outside of the gym, I’m really not around too many “crowds” at any given time.

What’s also funny is how I feel totally at ease walking through Times Square or Washington Square Park in the heart of New York City, but not quite as at ease at the Plant City Strawberry Festival, which is clearly nowhere near as chaotic and hectic as Times Square.

Which just goes to show you that it’s all about what you’re used to. THIS is your norm, even if it’s not as good for you. In other words people will sooner stay in a bad situation (fill in the blanks: relationship, job, friendship, parenting dynamics -- whatever), than get out of their comfort zone to “fix” things, even if they KNOW it’s good for them.

It’s almost like, better the devil known, than the devil unknown -- but in this case, the unknown devil isn’t unknown, it’s just un-comfortable.

In fact, I was talking about just this thing with a good friend of mine over the weekend. See, the thing is, we’re ALL afraid of something, no matter what level you’re at. The only thing different that separates successful people from the rest, is that we consistently DO these things we’re afraid of, and get through them.

We know the ONLY way to achieve something, is to become comfortable in the “doing” of the uncomfortable. Then, once you get through it, your comfort zone sort of gets “re-set” to this new level, letting you tackle the next “big thing” on your scale up the mountain. (I told you this was going to be too deep for some folks.)

I’m not immune to any of these fears, anxieties, or doubts, either. The only difference is I expect, and actually welcome them, because I know once I kick down the door in front of me, the next door after this, is going to be even better.

The unsuccessful person rationalizes their lack of performance, or should I say, their lack of “DOING” the next BIG thing, by accepting their current status quo as being “good enough” for them. The problem with this is, “good” is a relative term based only on what you know. Success is about being good at the next big thing -- the benefits of which, you CAN’T actually “know,” until you’re there.

Promise yourself you’re going to do just ONE thing you weren’t planning on doing this week, because it’s been making you feel uncomfortable or awkward, and then reward yourself with the benefits of whatever breakthrough it leads you to.

Then tell me what you did so I can publish it in the next offline issue of my Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl

Tomorrow I won’t be so deep. I’ll be very shallow since I’m anxiously awaiting for Borat to be released on DVD and I’ve already ordered my copy from Amazon.com.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

FYI

I’m on the run, so today’s info is going to be short... and sweet.

First though, if you didn’t get a chance to listen to my radio show yesterday, The Seductive Selling Marketing Hour For Entrepreneurs, you can now listen to or download the entire show at http://www.kingofcopy.com/radio

You know, in USA Today, I read something very interesting about online shopping. Apparently, three out of four shoppers are likely to shop at small online businesses such as boutique, niche or specialty stores for unusual or hard-to-find items.

I say this figure is even higher. If what you’re selling is difficult to get, or extraordinary in any way, or if you have a rabid fan base, nearly ALL the people in your marketplace will come and get it from you, regardless of where you are. Frankly, that’s why there is so much fraud in the specialty jewelry niche, for one -- people are STARVING for merchandise and will believe anything, just to get their hands on items they want.

Also, the top incentives for shopping online are: Free Shipping... Product Discounts... no-hassle return policy... and gift certificates.

Now yesterday, I received an e-mail from Brian Deacon, who runs a contractors referral service here in Tampa, called Home Owners Clubs Of America:

“I just finished reading your Magic Marketing Research and Resource Guide this afternoon. WOW … this resource is worth more than the asking price! The information that you have painstakingly researched and presented will save me hours of valuable time not to mention money. I literally couldn’t put it down once I started reading it. Your honest approach and assessment of the resources in the marketplace is invaluable. As soon as I finished reading it I immediately went and ordered a couple of books from the resources that you mentioned. This is an excellent resource for anyone wanting to invest in their business and future.

Wow…I needed this resource about a year ago... where were you hiding?”

Now I don’t usually promote the Magic Marketing Research And Resource Guide - http://www.kingofcopy.com/magicmarketing - simply because it’s not for everyone, and also because it’s only $47 bucks. It’s very intense and ONLY for people who are REALLY into immersing themselves in serious marketing education for their business.

For example, Brian is a member of my Mastermind and Mentoring Group - http://www.kingofcopy.com/maverickmarketer - and he is a SERIOUS student of marketing, who’s about to crank up his business, as well as get into other businesses.

Anyway, if you are serious about your marketing, it may be worth your while to check this guide out: http://www.kingofcopy.com/magicmarketing

In any case, have a great weekend, and...

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Here’s What’s Going On Today On My Radio Show

At 1pm today, my radio show, The Seductive Selling Marketing Hour For Entrepreneurs, will be broadcast LIVE! During the second segment of the show (and maybe more), I will be answering your live call-in questions. I’ll answer your questions about marketing, mindset, success, procrastination (this is national procrastination week), and whatever else you want.

Since you do NOT get the chance to talk with someone like me often, make sure you have some good questions lined up -- meaning… don’t waste your time or mine! Let’s get down to brass tacks here!

Call in Toll Free at 1-866-613-1612, or International 001-858-268-3068 with questions and listen in live at http://www.kingofcopy.com/radio

We’ll also cover the following issues if we have time:

What to do with all those nasty e-mails you get!

How to handle criticism! (This one’s REALLY important if you want to move forward.)

What to do with freeloaders!

A dirty word that’s making the rounds now -- and your kid might be reading it tomorrow in their school!

A VERY brief re-cap about positioning and posturing from last weeks coaching call.

And lastly... the “magic”... of thinking big!

Again, that’s all happening TODAY at 1pm Eastern time LIVE at http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Today is the last day you can get this OUTRAGEOUS

Today is the absolute LAST day you can get your hands on the February issue of my Offline Seductive Selling Newsletter, AND my Audio Success CD of the month interview with Chris Hurn, (which I’ll tell you more about, later).

Here's just a small sampling of what you're missing inside this issue:

1) What’s the very BEST way to get a marketable idea? Check out page 7 and you’ll find out (you’ll even discover how to get compensated to create your product!)

2) In Example 2, you’ll find out who you should REALLY be getting advice from, and who you should head for the hills far away from, when they open their mouths!

3) You’ll discover a very special slice of real-life that shows you where entrepreneurs find inspiration -- and you do NOT want to miss this one, unless you’re a heartless grinch. (on page 12)

4) A COMPLETE re-write of a sales letter that literally scares the daylights out of your prospects and has them begging to do business with you! (example 3)

5) How ANY business can start a bank (no, I’m not kidding) and... how starting your bank actually “forces” (100% legally, of course) your customers to be MORE loyal to you than you’d ever get them any other way! (on page 9)

6) An OUTRAGEOUS (don’t even THINK of reading this if you’re politically correct or sensitive) example of how ANY business can use direct-response -- regardless of WHAT you’re selling! (Front Page and example 1)

7) A VERY common problem people have with headlines, and how to overcome it! (on page 3)

8) How to “beat” the perfectionist in you, and instead start getting things done -- NOW! (page 6)

9) If you’ve been with me for a while, you know I LOVE a good cigar. You’ll discover LOADS of selling secrets in these little-known cigar ads that have created a fortune for their owner to the tune of over $150 Million smackeroos, and you’ll find out how to use these SAME secrets for yourself! (on page 9)

10) And, much much more! (No kidding!)

To get your hands on this issue and take a FREE trial subscription of the newsletter, and get $1,391 Dollars worth of FREE gifts, go to: http://www.kingofcopy.com/ssnl - but do it NOW, because in this case, there really IS no tomorrow!

Now go sell something, Craig Garber

Papa was a rollin’ stone...

In 1972, The Temptations released the song “Papa Was A Rollin’ Stone.” The song peaked at number 24 on the R & B charts, and was ranked #168 on Rolling Stone's list of the 500 Greatest Songs of All Time.

I was driving my son to school this morning, and “Papa” came on the airwaves. I remember when the song first came out like it was yesterday. It was played over and over again on the radio stations in New York City. I think this was either just before, or around the same time FM-Radio was just becoming popular. At that time, AM radio was the only thing around.

I’ll get back to this song in just a moment, but I want to talk about something more important, and that is absolute stupidity of the public school system, and it’s stereotypical bureaucratic self-justification for it’s own decisions.

For example, this week, kids are taking the FCAT exams. Basically, the FCAT is a standardized test that is supposed to “improve” student performance. But with the amount of actual preparation that goes into it, that’s like saying running one mile every day for a week will “improve” your performance in next year’s Boston Marathon.

Instead, what the FCAT’s done, is provide a way for shallow parents and academics, to rank themselves and bask in the glory of something that has nothing to do with them.

For instance, as a result of the FCAT, they’ve now assigned each school a ranking, A through D, with the “A” schools being the best.

And parents of students who go to “A” schools get to say “my kids school is an “A” school”, as do their teachers and the principal. But let me ask you this: If your kid is an idiot, what does it matter if they go to an “A” school. And if your kid’s a genius, why should you care anyway?

It’s not like on college or job applications, they ask you “Did you go to an A school in 9th grade?”

For the most part, the school’s grade is going to be reflective of the demographics of its students. If you have a middle or lower-income area, where there’s a large portion of students where English is their second language, then the school’s not likely to be an “A” school, unless one of the administrators has taken it upon themselves (and you definitely DO see this once in a while) to “upgrade” the entire place.

Other than that, all these tests do is stress the kids out. It’s like asking me to climb up the side of the mountain, after 2 rock-climbing lessons, and then telling me how successful I am, and therefore how well I’ll be able to take care of and provide for my family, will be determined by whether I scale that mountain or not.

Now on the other hand, if I’d been practicing climbing with a professional instructor, for 10 to 20 hours a week for 6 months, then I don’t think the demands (or consequences) of the climb would be unfair.

Make sense?

It just pisses me off when unnecessary pressure is placed on kids, without the proper training or preparation.

Now, let’s get back to that song by The Temptations. The reason that song is SOO awesome, isn’t JUST the funky groove of the bass line, laying down a fat beat throughout the entire song. It’s also not the horns in the background, popping the top end. And... it’s not the falsetto lyrics.

The thing that will make “Papa Was A Rollin’ Stone” last forever, is the story it tells. It’s a story about children being alone and lonely, which is something everyone can either relate to in some way, or have empathy for.

The writer of the song, Norman Whitfield (also originally from New York City), knew that rubbing listener’s emotions would keep him in business. That’s why he’s given credit for being one of the creators of the Motown Sound, AND one of the major instrumental figures in the late-60s psychedelic soul music explosion.

ONE MORE DAY To Get Your Hands On This Issue! The February issue of Seductive Selling is BY FAR, the MOST outrageous issue of ANY marketing newsletter EVER published! Mitch Dominguez, from New York City, said this: “I Am Truly & Utterly Outraged With You!!! Greetings Mr. Garber, Whoops, Greetings Craig, Well you really did it this time. I can't believe you had the cojones to showcase the XX (left out on purpose) advert. Geeze, I'm a friggin' New Yorker whose definitely "been there, done that". Now, I'm not in your Mentor Group. I just "learn to earn" from the SSNL. Hey, I'm a quick study. Thank you again for the past write-up you did on me in your SSNL. I use it when I pitch clients who get the idea of the "Outrageous Offer". This month's issue of SSNL is so over the top I am going to GIVE YOU in person when you come to the "Big Crapple" in May, $500.00. You have increased my business and opened up more "sales funnels" than I can accommodate. That " XX (left out on purpose) " was just too much. I bow to the MASTER!!!! See you in May and the $500.00 is yours. That's how good you are. I can't top that. WHEW! Respectfully, Mitch Dominguez P.S. Hope the subject line of the e-mail was "Seductive" enough. Gotta get folks to open these e-mails, ya know.”

So... if you want a piece of this, and you want to see the now-famous ad everyone’s talking about, get your hands on it NOW, and don’t whine when it’s gone, ‘cause it’s your last chance bubba. And now you can take a test-drive of this KILLER newsletter, for free. Here it is: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out the recorded past episodes of my radio show, right here: http://www.kingofcopy.com/radio

‘I was aiming for 8th place’ -- absolutely sickening.

All three of my children are involved in some kind of competitive sports.

Nick and Casey are both on their high school wrestling team, and Casey’s also on the swimming team.

Sam is on the cheerleading squad in the neighboring town just a few miles down the road.

I recently witnessed to one of the most pathetic examples of mindset, winning, and coaching, when Samantha had a cheerleading competition a few weeks ago.

Out of 9 teams, her team came in 8th. They were disorganized and unprepared. While many of the teams were well prepared and had their routines down, and were as tight as a squad marching in time on a military base, Sammy’s team was not unified at all.

Afterwards, to “assuage” a lot of the parents who were upset (at the standings, not at the lack of preparedness -- which just goes to show you how nearly EVERYONE is clueless about what it takes to succeed), the coach reassured us all that “this is exactly what I was aiming for -- just to not finish last.”

Perhaps this made some of the dum-dums feel better, but for me it was like a bull seeing red.

Now I don’t pretend to be an expert on cheerleading, or on coaching cheerleading, or on almost anything related to this event.

But... I DO know a thing or two about success. And I also know you become what you think about (the late Earl Nightingale first coined this phrase). And frankly, this was perhaps one of THE most embarrassing things I’d ever heard, especially coming from a coach.

What kind of leadership are you offering when your goal is to finish 8 out of 9?

What kind of spirit or lessons are you teaching someone you’re mentoring when your frame of ‘accomplishment” is essentially ZERO?

The answer is simple: You are teaching them failure is acceptable.

Look, reality is, the higher you aim, the higher up you’ll find yourself. If you’re aiming for first out of 9 teams, and you miss by 50%, the worse you’ll be is 5th place. If you’re aiming for 8th, the worse you’ll be is 9th.

Where would you rather be?

And by the way, it’s the same thing when it comes to your business. If you’re aiming to make, say... $2 Million bucks, and you miss by 50%, you’re still at $1 Million. But if you’re aiming to make $500,000 and you miss by 50%, you’re only at $250,000.

See how this works?

Now don’t get me wrong. I’m not one of these parents who’s obsessed by their kid’s stature on the pecking order of their peer group. Frankly, at this stage of the game, I could care less -- I’m not exactly hanging out around the school talking with anyone, anyway, if you know what I mean.

However, I DO care VERY much about the kinds of messages my kids are getting. Programming them for success is FAR more important than actually succeeding, just the same way programming them for failure (which is what is happening now) is FAR more devastating than actually failing.

Rest assured, we won’t be re-signing Samantha up for any more work with this coach. I’ll let her essentially “poverty consciousness” be spent on other kids -- but not mine.

My kids are well aware of all my failures. I don’t pretend to be anything but who I am, and I’ve shared the good times and the bad with all of them. But if I were to fall off the face of the earth tomorrow, one thing they’d know for sure, is that even in failure, you couldn’t have found someone who pushed harder and tried for more, than me.

And THAT... is worth... remembering.

ONLY TWO DAYS LEFT!: Good thing for you I’m NOT falling off the face of the earth, because if I did, you wouldn’t be able to get your hands on the February issue of Seductive Selling. It is BY FAR, the MOST outrageous issue of ANY marketing newsletter EVER published! Here’s a comment I received about this issue from Danielle Amory in Lakewood, Washington: “Just want to let you know I nearly got arrested because of you! I stopped to get my mail because I was in that herd of other people slepping to the courthouse as a prospective juror...took them forever to call anybody, so I opened the envelope (God knows why) any way - I laughed so loud everybody turned around. Then I couldn't stop, the guy next to me got a glimpse of what I was reading and then we both got 'excused'. Thanks Craig. Yes, it's my civic duty but this time, they'll have to wait! Danielle”

Test-drive it for FREE, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out the recorded past episodes of my radio show, right here: http://www.kingofcopy.com/radio

Jealousy is a stinky cologne, Max.

I must say, yesterday’s radio show was both hilarious AND informative -- a HUGE plus for both myself, and my listeners. The show’s already archived, and you can listen to it or download the files right here: http://www.kingofcopy.com/radio

The subject line of today’s e-mail is called a “metaphor,” and metaphors are phrases which make “good” sales copy GREAT.

If you look up “metaphor” in the American Heritage Dictionary, it says something like this: “A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison.”

So, for example, when you say “Jealousy’s a stinky cologne, Max,” the word cologne, which ordinarily means aftershave, now as “stinky cologne” refers to an emotional state -- jealousy.

To be fair, I didn’t come up with this metaphor. Last night when I picked up my son Nick from work, it was the first thing he said to me when he got in the car. Nick’s a VERY quick-witted young man, but alas… he didn’t make it up either. Apparently it came from a movie he watched, called Super Troopers.

Metaphors are effective for several reasons. For starters, if your metaphors are humorous, then you get the opportunity to put a smile across your prospect’s face -- and that is ALWAYS good. But be careful though -- you don’t want to be goofy or foolish. You’d BETTER know what you’re doing when it comes to humor.

Second, metaphors make something that may not be tangible, VERY tangible.

And lastly, they are good involvement devices. Your customer becomes a part of your promotion and internalizes your sales copy when you use a metaphor. When you read the subject line, loads of different things may go through your mind -- bad cologne, smelling bad cologne, splashing cologne on your face -- it can be any NUMBER of scenarios.

Here’s another common metaphor: “He was as frozen as a deer in headlights.”

Want to know what made me think of this one?

You do?

O.K., well… during that same car ride home with Nick (he’s one HELL of a resourceful kid that Nick, believe me), we saw two deer crossing the road down our street. If you’ve never seen a deer “in person”, rest assured it’s not like on TV. Deer are VERY big, and very graceful as well.

Truly beautiful to watch, and a far cry from the streets of The Bronx where I grew up and we had other kinds of “animals” roaming the streets.

Want to know how to IMMEDIATELY create intense want for your product? Check out page 10 of this month’s Offline Seductive Selling Newsletter before it’s gone. Only 5 days left to get your hands on it, so test-drive it FREE, here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

Finally overcome your biggest marketing obstacles today, here’s how

At 1pm today, my radio show, The Seductive Selling Marketing Hour For Entrepreneurs, will be broadcast LIVE! During the second segment of the show (and maybe more), I will be answering your live call-in questions. Since you do NOT get the chance to talk with someone like me often, make sure you have some good questions lined up -- meaning… don’t waste your time, and mine! Let’s get down to brass tacks here!

Call in Toll Free at 1-866-613-1612, or International 001-858-268-3068 with questions and listen in live at http://www.kingofcopy.com/radio

And to get this party started early, then test-drive THE best offline marketing newsletter being published today, Seductive Selling. This month’s issue was just mailed out early this week and we’re already getting e-mails and calls about it -- this issue is by FAR, the most scandalous and SHOCKING cover of ANY marketing newsletter EVER published, and if you can prove otherwise, I’ll pay you $500 Bucks!

Find out for yourself and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio

Up YOUR Hancock, John

Ever wonder how the expression "your John Hancock," which means "your signature", came about?

Well, here's the deal, straight from the "America's Library" website: When you sign your name, that's known as giving your John Hancock. Born on this day in 1737, John Hancock is most famous for his bold signature. On August 2, 1776, he was the first member of the Continental Congress to sign the Declaration of Independence.

A famous "first", given a famous legacy.

Now here's something else, "Hancock" related.

A good friend of mine, Dave Brady, who also does all the printing and fulfillment for our business, is one of the most genuine guys I know.

A few minutes ago, Dave just sent me an e-mail that I think you need to check out as well:

“Dear Craig,

On Sunday I will climb 94 floors in the John Hancock Center in the 10th annual Hustle up the Hancock event to help raise money for lung disease research and education. My folks died too young from smoking and this is my way of remembering them.

This year Truman and Emmy are doing the stair climb with me. Check out their web pages Truman Brady and Emmy Brady at the Hustle web site. They are climbing to honor the Grandparents they never got to know.

You may think that it's crazy to climb 94 floors, but I am doing so because I am able. I can breathe freely, and there are many people who are not as lucky as I.

I am writing to you because I would like your support. Please visit my web page to make a donation online. Please donate $100 or what you are able; every dollar makes a difference. Your pledge to the American Lung Association will sustain their commitment to the prevention of all respiratory diseases including lung cancer, chronic obstructive pulmonary disease (emphysema and chronic bronchitis) and asthma.

The work of the Lung Association becomes more important every year. Thank you for your support as I challenge myself not only in participating in the Hustle Up the Hancock but also by raising money for this very worthwhile cause.

Sincerely, Dave Brady

P.S. Please click on the link below and make your pledge right now. Your lungs will thank you!

http://hustle2007.kintera.org/davebrady?faf=1&e=963940592

***

Like I said, Dave's a great guy -- much more of a giver than a taker. So on the rare occasion he asks for something, I'm more than happy to oblige.

I'd like to ask you to do the same thing, and... I'll even give you some incentive. I gave $250 Dollars to support Dave's cause, but if you will give just $100 Dollars, and then send proof of your donation into my office, I'll send you out an Audio CD of an interview I did with Dave, that my Offline Seductive Selling Newsletter subscribers received last year.

And if you donate $100 Dollars AND take a FREE test-drive of my newsletter, which you can do right here: http://www.kingofcopy.com/ssnl - I’ll send you THREE CD’s of bonus interviews I did. Just contact my office with proof of your donation and you’ll get these CD’s along with your first issue and all the extra bonuses you normally get.

Now go GIVE something, Craig Garber

Thanks and stay healthy.

Are All Astronauts Jilted Lovers?

I don't read the papers a lot, but I did see the news about the astronaut who wanted to kill another woman who was sleeping or supposedly sleeping with her lover.

A psychologist was being interviewed about this and said the nutty astronaut -- meaning, the gal who wanted to snuff out the "other" female astronaut -- probably had some underlying "unresolved issues."

Gosh, this guys parents must be thrilled he was able to come up with some swift mental detective work like that, no?

Apparently Lisa Nowak, the jilted lover astronaut, drove 900 miles from Houston to Orlando while wearing diapers, presumably so she wouldn't have to stop and go potty.

I wonder if she bought her diapers in Costco?

When my kids were little we bought their diapers at Costco because they were so darn cheap. When you have two kids that are only 20 months apart, diapers is a HUGE item on your budget.
The other revealing thing the psychologists involved here said, is that "when people are under extreme pressure, they can often snap."

Again, those docs are brilliant, aren't they?

Look, reality is, the deeper an emotional reaction that occurs, the more motivated someone is, and the greater lengths they will go to, in their "reaction" to this emotional trigger.

This is NO different when it comes to selling, which is why the very FIRST thing you should do when it comes to your marketing, is go through your "Checklist Of EmotionalTriggers" like the one inside The Seductive Selling System -http://www.kingofcopy.com/seductive - and figure out which of your prospects emotional buy-buttons you're going to need to push, to get them to take your desired action.

Perhaps its "greed"... perhaps it's "fear"... or perhaps, as in this case, it's "envy." Each of these can be very powerful in their own right. It's up to YOU to decide how to use them moving forward.

Or not.

Now go sell something, Craig Garber

P.S. What do handcuffs and giving your prospects a good experience have in common? Simple, check it out for yourself on page 4 of this month's Seductive Selling Newsletter. Only 7 days left to get it, and then it's gone forever! Test-drive it FREE, right here:http://www.kingofcopy.com/ssnl

P.P.S. Archives of last weeks radio show are posted for you to download and listen to, right here:http://www.kingofcopy.com/radio

Another Thing That’s Hard to Get ‘Em To Believe Is This:

Yesterday we talked about believability, and the three things you must do to increase your believability in the eyes of your prospects. Remember, if they don’t believe you, they sure as heck won’t ever buy from you.

But the thing is, you must be believable all the way through your sales pitch.

For instance, one area that is OFTEN royally screwed up, is the scarcity… or the “take-away.”

In other words, the “only 2 left” ploy just isn’t believable, and if it’s not believable, you’re not gonna sell.

So how do you make the scarcity aspect of your promotion believable?

The answer is simple: you just make it REAL scarcity. So instead of saying something like, “this offer may not be available long”, be more specific by saying “this offer expires on XX date”… or, “this offer is good for the first five people to fax in their form”… or “supplies limited, only the first 32 orders will be let go at this price.”

In other words, be specific, and then…

STICK to it!

If you’re always making offers that “don’t end,” or that keep re-appearing, do you think you’ll have any credibility with your prospects?
Probably not, right?

So just like when you’re disciplining your kids, stick to your guns when you’re pitching. Like disciplining your kids, it may not be the easiest thing to do, but… the results are HUGE.

Only 8 days left to get your hands on what’s turned into THE best issue of Seductive Selling EVER! On page 6, I reveal how to beat the “perfectionist” bugaboo, and this is CRITICAL to your ability to move forward. Get your hands on it and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio

Why Prospects Believe... And Why They Don’t

Sheesh, I just spent the last 3 days freezing my buns off just outside of Washington, D.C., and Lord knows it made me yearn to be back in my lake-house in sunny Tampa.

You know, there are only three reasons why someone won’t buy something from you, and that’s it.

One, they simply aren’t interested.

This means, for whatever reason, you either got a bad mailing list, or if you’re selling online, the people on your list are there for the entertainment or spectator value, and not because they have any interest in what you sell.

Two, your prices are too high, and this is really a whole other conversation we’re not going to have right now, outside of me saying this is usually not the case, presuming you have a good list.

And lastly, your prospects may not trust you. You may have no credibility with them, or... you simply may not be believable.

Here are a few ways to increase your believability.

One, use LOADS of testimonials. Don’t make ‘em up, don’t “assume” what your prospects want to know, just find out what made them happy and ask your happy customers to discuss that aspect of your product or service.

Two, don’t exaggerate. Most of the time you are FAR better off being conservative than not. For instance, if you’re trying to help someone improve their golf score, you don’t need to tell them they’ll shave 13 strokes off their game in 15 days or less. Clipping two or three strokes off your game in 30 days, would generally be something most golfers would LOVE, and as long as you’re being genuine in your tone and your testimonials support this, this is a VERY realistic claim.

And three, tell the truth and support your claims with facts, statistics, and “reasons why.” Claims are much more believable when you explain what’s behind them. Just the same way your kids ask you “why” and won’t stop until you answer them, your prospects have the same sense of curiosity that needs to be satisfied.

In fact, curiosity is one of THE strongest emotional buy-buttons, and I cover it THOROUGHLY in my Seductive Selling System. If you haven’t gotten your hands on this system yet, then do so NOW, because this month’s Coaching Call is on Posturing and Positioning -- something you MUST know if you want to control your business relationships, charge top-dollar and be in demand. You can get The Seductive Selling System right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. This is the MOST controversial Seductive Selling issue
ever! Plus you'll get eye-opening insights on positioning
and posturing, making offers, and how to use your copy to get your
prospects involved. Check it out here and take a free testdrive: http://www.kingofcopy.com/ssnl

Are You Trolling For Catfish?

In the wintertime, fishing isn’t very good. But once it starts warming up, I have a field day out here on my lake. There’s nothing as relaxing and enjoyable as bringing in a few nice bass, especially if you’re out there with your buddy, or as I am often, with one of my kids.

But there’s another fish you’ll pull in every once-in-a-while, and you don’t want to catch those at all. They’re called catfish and when they get your hook, they usually swallow the entire hook right down to the bottom of their belly, so you either need to cut it off… or rip it out -- neither of which is very appealing or enjoyable.

The catfish, you see… is a bottom-feeder. They lurk along the floors of the lake, grabbing whatever comes their way -- usually what none of the other fish wants.

And believe it or not, in business, many people wind up wasting their time trolling along for catfish, tossing out bait that leaves them with nothing but bottom-feeders as customers.

Do you know what kind of bait you use when you want to catch bottom-feeders?

Simple, you use the bait of “low prices.” See, if you’re competing based on low prices -- even if you are the cheapest guy in town -- sooner or later, someone else is going to come by who’s willing to work for even LESS money. And if your entire platform was “low prices,” then where does that leave you?

Plus, guess who you attract when you’re tossing “cheap” out at the end of your line?

Duh -- cheapskates! These folks will NOT be loyal to you and you will have nothing but a lifetime of headaches trying to make them happy. They will nickel and dime you to death about everything and you will be filled with nothing but regrets.

And as you know, it is FAR better to fill your pockets with cash… than fill your heart with regrets.

Have a good weekend.

Now go sell something, Craig Garber

P.S. This is the MOST controversial Seductive Selling issue ever! Plus you’ll get eye-opening insights on positioning and posturing, making offers, and using copy to get your prospects involved. Check it out here and take a free test drive: http://www.kingofcopy.com/ssnl

P.P.S. Archives of this weeks radio show will be posted for you to download and listen to, by the end of today. Dig in right here: http://www.kingofcopy.com/radio

Where To Go If You Are Female And Horny

Here are a few trends to think about in between now and 1pm Eastern time, when my Seductive Selling Marketing Hour For Entrepreneurs Radio Show airs live. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio, or e-mail your questions in to me at radio@kingofcopy.com

Check this out:

· According to AC Nielsen, the ratings company, 2 out of every 10 Americans have NO spare cash. I don’t know about you, but I do everything in my power to ward off these guys like bug spray wards off mosquitoes at a picnic.

· Ever wonder why gift cards are so popular? Now even your local corner Walgreens sells gift cards from Circuit City, Best Buy, and even Blockbuster. This is because about $8 billion (yes, that’s billion with a “B”) a year is wasted on unredeemed gift cards -- and… here’s the scary part: That represents 27.5% of all gift card sales made! This means more than 1 out of every 4 people who get gift cards, do nothing with them. (Believe me, if Starbucks is doing something, it ain’t because they’re nice.)

· If you are female and horny, then move to Alaska. See, Alaska has the highest ratio of men to women in the U.S., so your chances are better there. If you’re a guy who’s looking for love, then move to DC, where there are 11% more women than men. In general, nationwide there are 4% more women than men.

· This I found interesting: Entrepreneurs are more likely to sell their business more because of their age (57%) than anything else, like health or boredom. This means that a successful entrepreneur will only “quit” under his or her own terms, and only then, when they are pretty much forced to, or have decided “it’s time.” What the passionate successful entrepreneurs bring to their business -- and to their lives -- is absolutely unparalleled. To us, it’s not “working,” it’s doing what we love. If you’re not feeling like this, it’s DEFINITELY time to re-consider why you’re waking up every morning to do something you don’t like doing.

· And here’s another one you might find strange. Most online shopping in the U.S. happens during work hours, with the peak at 4pm. I would imagine this refers to business to consumer sales, primarily.

Don’t forget to tune in this afternoon. Be there, aloha.

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter will be mailed out the end of this week. Right on page one I’m going to show you what is one of the MOST common yet crippling marketing mistakes, and how to fix it. Making this mistake not only costs you sales, it completely and totally WASTES your time. Yet… it’s probably a mistake you’ve made many many times yourself. If you do NOT already subscribe, then take a free test-drive, right here: http://www.kingofcopy.com/ssnl

If You’re Scrambling Around To Give Her Chocolates Today… I Have A Better Idea!

Before I get started I just wanted to remind you to listen to Tomorrow’s Seductive Selling Radio Show at 1pm Eastern time. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio

We’ll have a very special guest -- a filmmaker and entertainer -- so don’t miss out!

Now let’s get on with the show. When I was a kid, I used to go and buy my mom The Whitman’s sampler box of chocolates, at our local candy store. (The hood didn’t have things like Walgreens and CVS when I was a growing up.)

And if you’re still scrambling around at this late point to find some goodies for your wife or your partner or your mother or whoever, then listen up, because I have some “better than usual” words of wisdom. Perhaps you should consider getting your loved one -- or the object of your most ardent desires -- a box of Noka chocolates?

After all, it’s only $39 dollars for a box of 12 pieces. But make sure the recipient isn’t really a chocoholic, because in exchange for your $39 dollars plus tax and shipping, they will receive 0.9 ounces in TOTAL, amongst the 12 pieces. That’s .075 ounces apiece. Slightly more than the weight of your big toenail when it’s full-grown, after you clip it off.

I kid you not, and if you work the math through, this comes out to $693.33 per pound. And I’ll say that true love has absolutely NOTHING to do with whether or not you buy this.

Noka chocolates are part of the luxury retail market that STUFFS every issue of Robb Report, CelebStaff Magazine, and several other high-end magazines, with more ads than you’d know what to do with.

So whether you “get it” or not, appreciate that “paying a premium” is IN. People would rather pay more for good quality, than pay less for crap. (Except K-Mart shoppers of course.)
And in actual fact, Noka is NOT the most expensive chocolate around. Apparently a shop in Norwalk, Connecticut, called “Chocopologie,” offers $2,600-a-pound bonbons with pink peppercorns or crystallized violets inside them.

The owners of the Noka are both accountants (Imagine THEIR Valentine’s Day conversations, “Honey… was that a debit… or a credit?” “A credit, snookums.” “Great, I love you.”) and admit there really is nothing special about their chocolates, but that the product’s value is in the “gifting experience.”

In other words, this is the kind of gift you give, when you need to tell the person you give it to, exactly how much you paid for it.

Kinda like when you hire me to write a promotion for you. After you do it, you get “street cred” for what you did, and you enjoy the buying experience, fully.

Oh, and a VERY happy Valentine’s Day to my wife and daughter.

I’m out. Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter will be mailed out at the end of this week. Right on page one I’m going to show you what is one of the MOST common yet crippling marketing mistakes, and how to fix it. Making this mistake not only costs you sales, it completely and totally WASTES your time. Yet… it’s probably a mistake you’ve made many many times yourself. If you do NOT already subscribe, then take a free test-drive, right here: http://www.kingofcopy.com/ssnl

Here Is The Critical Difference Between Selling And Marketing:

For some folks this may not make any sense -- many people think “selling” and marketing are one in the same, but this is NOT the case. You see selling has to do with things like “closing” itself, or positioning yourself for the close. Selling involves pro-active effort, is sometimes confrontational, and you often have to “work” to sell.

As an example, you often think of making a “sales presentation”, or a “sales close” as part of conventional “selling.”

Now marketing, on the other hand… marketing has to do with “attracting” someone to get in front of you -- either in person, or in “theory” as an entry into some part of your sales funnel. And the odd thing about marketing is that the tougher you make it to get into your funnel, the less “selling” … or closing… or convincing… or any other kind of pushy and unnatural stuff you have to do.

So in effect, oddly enough, the more work you make your PROSPECT do to qualify to get “in,” in the first place… the less work (or, the less “selling”) YOU have to do on the back end to close the deal.

Now me -- I’d rather be a hard opener than a hard closer. I’d rather let my prospects do all the work. Plus, who likes “closing,” which IS somewhat confrontational, when you can simply do the equivalent of just watching your prospects walk to the back of the room to drop off their order form?

Mastering this, and knowing how to subtly massage your prospects behaviors here is VERY important. It’s called “positioning” and it’s often THE single difference between being able to command respect and charge a small fortune, and being honest and ethical, yet broke and struggling forever.

In fact, this topic is SO important, I’ll be covering “Posturing and Positioning” on this month’s Seductive Selling Coaching Call next Tuesday afternoon. All Seductive Selling System owners get to participate on this call, so if you want in and you do NOT own this system yet, you can get your hands on it right here, right now: http://www.kingofcopy.com/seductive

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.kingofcopy.com/ssnl

22 Ways To Completely Eliminate ALL Your Marketing Headaches!

There are LOADS of routine problems and frustrations entrepreneurs have when it comes to marketing. For many, the big one – the pink elephant in the room if you will – is “How to get clients” in the first place.

Another question is how to convert prospects to buyers…

Still another big one is how to even FIND prospects for your business.

I could go on and on with questions like this, but I don’t have to. You see, a while ago, I recorded an 80-minute interview where I answered 22 hard-hitting questions just like this, and I offered it for sale at a dirt-cheap price -- $47 bucks. And… as part of this package, you also get the complete written transcript of the interview… a certificate for a free sales copy critique (that I actually do -- not some flunky apprentice or someone like that), and another special report that reveals a VERY simple secret I gave one of my consulting clients, and once they put it in place, it boosted their sales by 5% - I call this “The 5% Solution.”

That’s 5% forever, not one time only.

And here’s something else I did that makes this entire offer totally obscene. On top of everything else, since the quality of the recording wasn’t up to my usual standards (but was still MUCH better than MANY tapes and CD’s I’ve invested in), I also give you ANOTHER 82-minute interview I did, just so I feel better about things.

After all, I’m known for going above and beyond what you’d normally expect, because the truth is… NO ONE is more demanding of me, than me.

Anyway, I’ve recently re-released this product and I have 15 of them left in the office. If you want one of them you’d better move FAST and grab one. We recently sold out of our last supply – very quickly – and so this tells me I’ve got to boost the price. Besides, at $47 Dollars, if you can’t make 100 -- or even 1,000 times more with this information, then you should probably consider doing something else for a living.

You can get this OVERSIZED - and dare I say ridiculously underpriced package -- right here: http://www.kingofcopy.com/22ways

Or… perhaps you can empty septic tanks -- it’s a dirty job… but somebody’s got to do it.

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.SeductiveSelling.com

The History Of New Wave Music -- Subtle Insightful Marketing At Work

Before I forget, make sure you listen to yesterdays AWESOME Seductive Selling Radio Show. You can download it to your computer or even your ipod, right here: http://www.kingofcopy.com/ssradio

You know, the 1970’s was kind of an awkward decade, especially with respect to music. Recovering from the turbulent 1960’s -- which brought growth and a host of positive changes to music -- the 1970’s is known for being lackluster and stale.

For instance -- remember disco and leg warmers? Socks with toes? Tube tops and Welcome Back, Kotter?

Not exactly the most meaningful era, huh?

There was a stroke of marketing genius in the music biz however. What happened was, as the power and sphere of disco music continued expanding, the use of more “non-instrument” instruments continued to grow. Things like synthesizers and other electronic “music-makers” started playing a more essential role, and “real” instruments like guitars, pianos and drums, became less and less important.

And as a result, the quality and “experience” of music as a whole began declining.

The powers that be in the music industry -- meaning, the record companies -- knew this, and they also “sensed” what was needed was something “new.” You see, something “new” is always going to be attractive to your prospects, and the music fans of the 1970’s were no different.

So the term “new wave” was created, and for a short time, it gave the industry the slight jolt and revival in popularity it needed. In reality, “new wave” music was actually music that was made using MORE “machines” and less heart and soul. But nevertheless, it was embraced because of it’s moniker.

Hmmm... maybe next year we’ll have the NEW King Of Copy.

Nah, not yet.

BANNED: Do this NOW before the authorities have this issue BANNED! You see, this month’s Offline Seductive Selling Newsletter has the most CONTROVERSIAL headline of ANY marketing newsletter or magazine, EVER published. In fact, test-drive my newsletter this month, and if you can prove me wrong... I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of bonus gifts, if you DARE! Go NOW: http://www.SeductiveSelling.com

Now go sell something, Craig Garber

P.S. The Seductive Selling Marketing Hour For Entrepreneurs, now LIVE on the radio!: Call in (Toll Free 1-866-613-1612, or International 001-858-268-3068), or e-mail me at radio@kingofcopy.com and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

Why Size DOES Matter, Baby

Ever meet someone who talks and talks and talks and goes on for what seems forever? For some reason when people are like this, they are REALLY like this -- meaning, they won’t go on a little bit -- they’ll go on pretty much forever, filling up whatever air time you give them, until you (often rudely) have to cut them off.

And THAT’S what the REAL problem is when you’re talking about long copy. People think long copy is bad -- and it is, when your copy goes on forever like the babbling moron I just described to you. Filling up the air with thousands of words and saying nothing is a cardinal sin in my book.

But outside of this, long copy, with LOTS of good solid information, a riveting story, a sweet offer, and serious bullet points bursting with benefits and solutions... frankly -- this can’t be beat. See, it’s not really an issue of long copy versus short copy, it’s really an issue of “completely spilling the beans in a compelling and persuasive way”... versus “boring the shit out of someone.”

And when you look at it this way, this makes a lot more sense, now doesn’t it?

Just remember this -- if you sent a salesperson out to pitch your stuff, you probably wouldn’t tell him to “keep it under 25 words or less”... and you also probably wouldn’t suggest, “Hey -- you’ve got an hour -- don’t shut up for all 60 minutes of it” either, now would you?

So the real issue is relevancy, not length.

And on that note, it’s about time... for me... to skedaddle.

TWISTED? OUT OF CONTROL??? I don’t think so, but... this month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most OUTRAGEOUS and controversial cover of ANY marketing newsletter or magazine, EVER published. In fact, just test-drive my newsletter and if you can prove me wrong... then I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of FREE gifts, but ONLY if you are BALLSY enough. Get it on, right NOW: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

A Buyer’s A Buyer’s A Buyer - Even For The Bad Guys

Great Superbowl yesterday, wasn’t it? Glad I wasn’t sitting there having plunked down a thousand bucks for tickets, only to get soaked for 4 hours.

And what was up with that bad looking kerchief impersonating as a doo-rag, Prince was wearing? Obviously, he was going for the “Little Richard” look, but if he really wanted to get his groove on, he should’ve checked out my breakthrough new Automatic Pimpin’ Kit here: http://www.kingofcopy.com/pimpin

Anyway, what you need to know about today is that the old adage of “a buyer is a buyer is a buyer” is SOO true, even the bad guys know it. Here’s what I mean:

The best person to sell something to, is someone who’s already bought from you. Often, you do this at the point of original sale, in which case it’s called an upsell or a cross sell, or upon delivery it’s sometimes called backloading.

This rule of thumb (about your best buyer being someone who’s already bought from you) is SO fundamental, it even holds true for the bad guys. In fact, in the world of “scammers”, hitting someone up a second time is known as “reloading.”

Reloading is basically when a scammer comes up with a clever way of making a victim part with their money a second time.

For instance, lots of people who get scammed, will then get called from another scammer disguising themselves as some kind of law enforcement official, who’s come to rescue them. And since the victim is already in such a vulnerable state, they’ll usually spill the beans about everything to this new “savior,” but in reality they are simply being re-duped.

Sad, but true.

Scammers are now even selling the names and information of their victims, the same way list brokers and list managers will sell you mailing lists of people you can market your own legitimate business to.

The real lesson here is the value of your buyers list, and how, if you’re not already making additional offers to your customers, you sure as hell ought to be.

I CHALLENGE YOU! Here’s a challenge I will put up for the ENTIRE month of February: This month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most controversial and outrageous cover of ANY marketing newsletter or magazine, EVER published. I will be so bold as to tell you that if you decide to test-drive my newsletter this month, and you can prove me wrong... then I will gladly pay you $100 Dollars. You can take a FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of FREE gifts, but ONLY if you have the BALLS worthy of this. If so, get on it, NOW: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber
P.S. IT’S ALIVE!: Make sure you listen to my radio show live, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

A Simple Lesson, But Often Those Are The Best, No?

Today I have a simple story to tell you. Maybe it’ll help you, maybe not, let me know.

As you probably know, yesterday I broadcast my first radio show. As far as performances go, by no means was it close to even “good” for me. But... for a first show, it was definitely a solid “O.K.”

I was probably a little unsure of myself -- I’d never done a radio show before so I really didn’t have any kind of a framework to go by.

My voice was very monotone during the first segment - from nerves I’d say... my “teaser” intros were sometimes too short... and I probably spoke even faster than usual (and that IS tough to do).

But you know what?

It doesn’t matter because the next show’s going to be better, and the next show’s even going to be better than that. What DOES matter is that the thing got up-and-running, and now it’s done, and my life and my listener’s lives are only going to get better because of it.

Plus, reality is that people are very forgiving, and you are usually far more demanding of yourself than others will ever be demanding of you. And in the end, what counts is whether or not you are willing to be, as Teddy Roosevelt once said, “the man in the arena.”

That you were willing to get in there and DO the thing that MAKES it happen. Remember, you can’t get “better” at something, until you actually DO it, and sometimes you can’t get better at something until you fail at doing it.

So while my first show wasn’t anywhere near as good as the next one’s going to be... it did feel GREAT being in the arena.

I hope this helps you too. Now go and get ‘em.

Here’s the part of Roosevelt’s speech I was referring to. It was delivered in Paris, on April 23rd 1910:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly. Who errs, who comes short again and again, because there is no effort without error and shortcoming, but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions.

Who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Now before I go, I have a bit of a bombshell to drop on you. This month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most controversial and outrageous cover on ANY marketing newsletter or magazine, EVER published. I will be so bold as to tell you that if you decide to test-drive my newsletter this month, and you can prove me wrong... then I will gladly pay you $100 Dollars. You can take a FRE.E test-drive of the magazine right here, AND get $1,391 Dollars worth of FRE.E gifts, but ONLY if you have the BALLS to meet my challenge: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you listen to my radio show live, every Thursday at 1pm Eastern, or download any of the archived shows, all at http://www.kingofcopy.com/ssradio

You CAN Live Like This, But Who The Hell Wants To?

Some people, no matter how successful they are, spend their entire lives cloaked in poverty consciousness. I often see a lot of these folks at various seminars.

Dripping with success, yet living their life as if they’re just getting by, week-to-week. Nickel-and-diming absolutely every decision they make, sleeping peacefully at night knowing they’ve gotten the “best deal” possible.

Here’s an example of a very successful guy, whose lead you most definitely should NOT follow. Ingvar Kamprad founded a company back in 1953, which today has 230 stores in 33 countries and 90,000 employees.

As the owner of Ikea Furniture stores, Kamprad can do and own anything he wants, yet... he still flies coach, takes public transportation, and haggles with local merchants where he lives in Lausanne, Switzerland. He doesn’t wear suits -- too costly -- yet once-in-a-blue moon, he’ll splurge on himself and buy a nice shirt.

He’s also a die-hard penny pincher, a recovering alcoholic, and he once was involved with the Nazi party. His philosophy is “How can I lavish myself with luxuries and ask others (in his company), to be penny-wise?”

True, but there’s a HUGE difference between lavishing yourself with luxuries, and buying a suit for goodness sakes. Sheesh! You don’t need to be able to quote chapter and verse of “Think And Grow Reech” to know this.

It’s the feelings of unworthiness and undeserving that prevent people from enjoying their success, nothing more. Calling things like flying first class a luxury when you’re the CEO of a $12 Billyun dollar company, is like saying buying soft toilet tissue is a luxury as opposed to buying the stuff that scrapes your booty like a shovel scraping snow off concrete when you use it, but it’s 50% cheaper.

At some point, things go from being luxury items, to being “normal.”

Like I said, you CAN live like this, but who the hell wants to? You certainly can’t take it with you, and you don’t get bonus points for being thrifty. BALANCE is key.

Ingvar’s way out of balance.

And don’t fool yourself here - don’t mistake having a good “work ethic” with having “scarcity mentality.” The two are mutually exclusive, even though for some reason, a lot of people have difficulty separating them.

Look, getting a good deal is important. This is business, after all. But... what’s your time worth to you? And at some point, if you really are who you say you are, and you’re really experiencing the success you say you’re experiencing, getting a good deal on the price of your copier toner, really shouldn’t matter, no?

Only TWO DAYS LEFT to get your hands on this month’s Seductive Selling Offline Newsletter where you can discover an IDIOT-PROOF way even a backwards man or woman can use to name their business or service, which will position you as THE authority, in Example 5. Try it FREE right here: http://kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Make sure you listen and call-in to my new Radio Show, The Seductive Selling Marketing Hour For Entrepreneurs, starting THIS Thursday at 1pm Eastern Time. Go here for details: http://www.kingofcopy.com/ssradio

Do NOT Read This Unless You’re Interested In My Mastermind Group

Last week we had our first quarter Mastermind meeting, and frankly, new testimonials, feedback, comments and “thank you” messages have been pouring in ever since. The truth is, I have a hard time keeping up with them at this point.

Since it’s INFINITELY more important what other people have to say about me (except my ex-wife), than what I could ever say about myself, and since my office is now getting at least a few inquires every week about the group, this weekend I’m going to share a few of these comments with you.

I recently posted two videos along with a few other comments from some of my members. But before I tell you where to see them, here are just a few of the things they had to say:

“I truly feel that this first meeting will allow me to more than triple my income this year.”

“...if you have anyone who is sitting on the fence about joining your program, feel free to give them my phone number and I will gladly talk to them.”

“I only wish I had met you sooner.”

“...a life changing event occurred for me in that very moment.”

If this is the kind of experience you’re after, then mosey on over to http://www.kingofcopy.com/maverickmarketer right NOW because in a case like this... better to be 6 months too early... then spend the rest of your life regretting you were even one minute too late!

If you are still uncertain as to whether or not this group is for you, at a MINIMUM, the first step I’d encourage you to take, is to sign up for a free trial of my OFFLINE Monthly Seductive Selling newsletter. This will give you about as best glimpse as possible into what you’re looking at and who I am. You can do this right here: http://kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Just FOUR Days Left to get your hands on this, forevermore! Discover an IDIOT-PROOF way even a backwards man or woman can use to name their business or service, that will position you as THE authority, in Example 5 of this month’s Seductive Selling OFFLINE Newsletter, by trying it FREE right here: http://kingofcopy.com/ssnl

This Really Was A Magical Moment.

14 Years ago today, I had my first date with my wife. We went out and had dinner and a couple of drinks, and talked and talked and talked until 3am. We necked in the front seat of my car like teenagers, listening to music and giggling.

It felt like time was frozen, and yet, at the same time, the entire night passed by faster than any other night I’d ever had in my life.

I can honestly say that the time I spent falling in love with my wife, was BY FAR, the most exciting period of my life. Every day was incredible. Not just some of them, but all of them. Obviously, no one can re-create that EXACT same experience, because it is so unique, but since that time, we’ve managed to do lots of other things to make sure we’re always “in love,” because this is important.

This really was a magical moment, something some people never get to experience, and I’ve experienced it and burned it into my brain so deeply at every level, that I get to “almost” re-live it whenever I want.

I’ve been very very lucky in that we’ve shared loads of other magical moments together over the course of the last 14 years, and I’m going to do everything in my power to make sure we make loads more memories for all our family over the next 14 and many many more.

Starting right now.

Now go sell something, Craig Garber

P.S. What I DIDN’T Do On My First Day With My Wife: Just FIVE Days Left to get your hands on this, forevermore! “Only $97,000 To Watch Me Smoke Cigars... Belch... And Drink Coffee!” See for yourself what I’m talking about on page 4 of this month’s Seductive Selling OFFLINE Newsletter, by trying it FREE right here: http://kingofcopy.com/ssnl

Monster Love: Real Controversy Or Simple Discomfort?

In this month’s OFFLINE Seductive Selling Newsletter, I talk a lot about reality TV and its impact on your marketing and on the marketing persona you need to portray, if you’re looking to communicate with your prospects successfully.

The other day though, I read about a new reality show that’s cloaked in controversy.

It was first called “Monster Love”, and then the powers that be dubbed that too racy, so the name was changed to “Love at Second Sight.”

The show is basically a dating show, only instead of pairing some smokin’ hot babes with a magazine-model looking hunk who’s sporting a six-pack of abs; this show is a dating program that matches up men and women who are physically disfigured.

Yes -- this is W-A-A-Y outside the box here.

And while the producers claim the point of the show is to “remove” public prejudice about folks like this, there are a lot of other things that need to be noted.

For starters, the amount of “public” prejudice (at least in the short-term) against visibly disfigured people WILL probably be reduced. But others will say “Sure, but these folks are making spectacles of themselves.”

So what? ANYONE who goes on a reality show makes a spectacle of themselves, whether they’re disfigured or not. Should you penalize someone who’s disfigured from voluntarily doing the same thing? That’s BLATANT discrimination, isn’t it?

You can see then, why this show’s raising such a ruckus -- for “some” reason, maybe because it’s just not something you regularly see, or have to think about or deal with -- this just doesn’t seem to be as straightforward as you’d like it to be.

Perhaps the answer is to do nothing. Let the marketplace be the determining factor about the show’s success - just like it pretty much determines the success of everything else.

How do you feel about this issue? Post your comments to my blog at http://www.kingofcopy.com/blog

P.S. “Only $97,000 To Watch Me Smoke Cigars... Belch... And Drink Coffee!” See for yourself on page 4 of this month’s Seductive Selling OFFLINE Newsletter - try it FRE.E right here: http://kingofcopy.com/ssnl

Now go sell something, Craig Garber

An Open Letter To Every Non-Believing Skeptic On My List.

Let’s face it: when it comes to “marketing”, everyone’s a supposed “expert”, right?

So, what winds up happening is, in the end, you get hit with so many messages every single day... so many choices... and so many chances to order something, it’s a lot easier to be safe than sorry, and simply choose “delete”, “delete”, “delete” as your “final” answer.

Sometimes this is a good move.

But other times, this is a foolish move, because in a few cases, you simply “don’t know... what you don’t know.”

I say this because many people on my list are wondering whether or not there’s something worthwhile in my Offline Newsletter, Seductive Selling. After all, you get so much information and so many copywriting lessons (or so you “think” you do...) in my weekday online newsletter, how could there possibly be more behind the “subscriber wall”?

Good question. And, it’s one you definitely deserve an answer to.

And the plain truth is, I can sit here until the cows come home telling you how wonderful it is, but in the end, it’s not going to mean much.

However, this morning, my office received an e-mail from one of my members that may just put things into perspective. The e-mail was sent from Chris Dimitris out of Richmond, Virginia, and here’s what he had to say:

“Dear Craig,

I am a new subscriber to your Seductive Selling newsletter. As a small independent used car dealer, I need every advantage that I can get, going up against the big franchise dealers. I read about you on Jeffrey Gitomer's e-zine, when I purchased his Little Black Book Of Connections.

I want you to know that I was very skeptical of your newsletter at first, but decided to give it a try, anyway, since I am a big fan of Jeffrey's. I can honestly say that I am very glad that I did so!

Just the other day the AutoTrader representatives came to my dealership to tell me that I'm 'Da Man! They even took me to a very expensive restaurant for lunch!

The reason? My on-line shopper click-on rate has averaged 7.11% in the past two months, since I started using and applying your methods. If you are wondering what the industry average is... it's 2.5%!

I told them that if I divulged my secret, that I would have to kill them afterwards! How did I do it? How did I become an overnight sensation in my field? I did it by using bold, compelling, and irresistible headlines that incorporated your seven elements of good advertisement copy! By the way...I studied my competition, relentlessly, and I found that even the large franchise car dealers write the worst ad copy on the planet. I am totally convinced that my 6 year-old, Nikolas (aka Niko), could do a much better job than 90% of my competitors! I don't think they even spend one minute thinking about how to differentiate or stand out. In fact, I am personally challenging you to read some of their on-line ads at Cars.com or AutoTrader.com! You will be amazed! Craig, this field is in dire need for someone like you! But, it is my sincere hope, that they do not become SSNL readers! That way I can keep attracting more customers to my website, and ultimately, my dealership!

My only regret is that I didn't sign up, sooner! It really has turned out to be a terrific investment!

Warmest regards, Chris Dimitris - Richmond, VA”

Now I’m no math whiz, but if I punch 7.11 divided by 2.5 into my calculator, the answer comes out to 2.844. And in the real world, that means Chris is getting 284.4%, or nearly THREE TIMES as many leads (which again, in the real world, should translate into three times as many dollars in your pockets) as before.

So now you tell me if this offline Seductive Selling newsletter thing is a good idea or not?

And now you can test-drive Seductive Selling for fre.e! And since there are only a few days left in January to get this month’s bang-up issue -- perhaps the best one yet -- you’ll also get $1,391 Dollars worth of bonus gifts, just for trying it out. So check out http://kingofcopy.com/ssnl right NOW, or be filled with regrets, later. And then you only have yourself to blame.

Now go sell something, Craig Garber

P.S. That’s http://www.kingofcopy.com/ssnl -- be there. Aloha.

Why Knock?

This morning, I was upstairs in my office working, when suddenly I heard the dogs barking. I knew this meant either someone was at the door or one of the neighborhood dogs was walking outside past our house.

Sure enough, someone was ringing the doorbell.

I came downstairs and noticed a white van had pulled across the street from our house. (There’s a 20-acre forest across the street -- no homes.) Presumably, the guy outside my doorway -- casually dressed in neatly pressed jeans and a medium-length green waistcoat -- was the driver.

He introduced himself and said he was an arborist and a tree-trimmer and that he had a job that got cancelled in the area and he wanted to fill the slot. Also, since it was off season (which it is, for tree-trimmers) and he was slow, his prices were 50% off and would I want to take care of my trees and get a good deal on it.

He began talking about the one tree near the side of my house and how he could get rid of it and all, and that if I let him around the back, he’d fix the place up.

We’d just had a few trees removed, and some trimming done recently, so I knew exactly what he did and how much it cost, so unfortunately I wasn’t a prospect for this fellow, but I went along with him just to hear his pitch.

There were a bunch of smart things this guy did.

First of all, he came to a qualified prospect: we have loads of trees and in this area, especially during this time of year; the place is very messy and “feels” like it needs tidying up.

He made me an offer: 50% off. Doesn’t matter if it’s real, just matters if I THINK it’s real.

He gave me specifics about what he does.

He also told me a very believable story and presented it very matter-of-factly. He did get a little pushy with me so this compromised his story somewhat. Remember, especially with strangers, be consistent or else your credibility and how much they trust you, is blown.

If he’d have shown a little more scarcity, maybe saying something like, “You have cypress trees. I have the top cypress tree expert here in Hillsborough County on my staff, but he’s really booked. Not sure if he can get out here...”

This would have IMMEDIATELY increased my demand for his services (assuming I was interested in the first place.) Remember, you always want more of what’s not easily available.

If you think door-to-door sales is for amateurs, that you’re “too good” to do this, then you are the fool. Here’s why:

I have two clients in my Mentoring Group - http://www.kingofcopy.com/maverickmarketer - who are leading experts in their field and who’ve been VERY successful at this. Patrick Precourt, from Connecticut does this and his average transaction value is $27,000 a pop. Robert Brown from Maryland has done over 2,000 door-knocks, and his average transaction value is a little lower at $20,000.

After hearing this, and after spending some time with Pat and Robert, another member of the group, Tom Keill, said he’s going to start using this technique right away.

Cool, huh? Nothing really left to say after this, except...

“Ding-dong.”

Now go sell something, Craig Garber

P.S. “How To Get Your Prospects To Buy, Without Selling!” Discover for yourself on page 6 of this month’s Seductive Selling OFFLINE Newsletter, and get $1,391 Dollars worth of FREE gifts, while this offer’s still available: http://kingofcopy.com/ssnl

A VERY Sneaky, But Highly Effective Way To Sell Under The Radar

Yesterday I almost fell for a sales pitch that was very cleverly done. Here’s what happened:

Over the course of any given month, I probably have my hands on 20 or more newsletters, magazines, or some kind of “subscription” based publications.

One of these newsletters is about “trends” and consumer preferences, and it comes monthly. For some “strange” reason, about 5 months into my subscription, I suddenly received an issue of a sister publication, about licensing.

This isn’t something I have any interest in, but because I am who I am, I did go through all the material inside, just in case one of my clients could use the information, and to get a handle on any kind of marketing they might be doing.

Turns out, they enclosed a very ‘soft-sell’ order form, referencing my paid subscription to their sister newsletter, and telling me about a special offer.

Now appreciate that the kind of people who subscribe to BOTH of these publications, are the kinds of people who are information junkies. They study LOADS of data, and have a number of piles of stuff gathering dust around a variety of places in their homes and offices.

Most of these folks don’t necessarily pay close attention to detail and they have SO much going on all the time, they don’t even pick up any of the issues they get until several months later. (I’m not too bad -- but mostly because I can’t take the feeling of “being behind.”)

I have a large 6-foot table up here in my office, with several neatly organized piles spread around it, and I also have a “current” reading pile down near my kitchen table on a decorative chair who’s actual “seat” you haven’t seen since the day we put it there, at which point it became a table for my “stuff.”

So anyway, a month goes buy and I get a second issue of the licensing newsletter -- this time with an even “softer sell” coupon to subscribe.

But the following month is when the sneaky little buggers started working their mojo. Yesterday I received a “Continuation Notice” for the licensing newsletter subscription. It’s basically a subscription notice / bill and on it, it says, “To continue receiving... return the bottom portion of this notice with payment. Or for faster service, call...”

Now had I not been alert, and frankly if I’d had any interest in the subject matter, I would have completed the form and mailed it right in, to “continue” getting my subscription, simply because I’d have thought this was one of the magazines I receive regularly.

Is this deceptive?

Well... it depends. It’s deceptive in the sense that you didn’t ask for the newsletter, and it’s not likely you’re going to notice this, but no one said you did, any more than you requested that phone call in the evening from one of the local newspapers asking you to subscribe.

Here’s the rub though: Unless you’re REALLY on top of your game, you’re going to think you ARE receiving this magazine as part of your “repertoire”, simply because you’ve been used to getting it regularly.

Sneaky, yes. But it’s effective.

Frankly though, what you need to think about isn’t how effective it is on a one-to-one basis -- it’s all about the numbers. Are your ROI and your continuity rate enough to keep this kind of a marketing campaign included in your overall customer acquisition mix?

That’s what you should be thinking about, and that’s what you should be evaluating. NOT whether or not it’s sneaky. That’s an ethical question you have no way of answering, because it requires you to presume your client’s wherewithal and competency levels, as well as their desires.

And neither one of us is qualified to do that.

Agreed?

Now go sell something, Craig Garber

P.S. “How To Get Your Prospects To Buy, Without Selling!” Discover for yourself on page 6 of this month’s Seductive Selling OFFLINE Newsletter, and get a handful of VERY unusual bonus gifts, while this offer’s still available: http://kingofcopy.com/ssnl

I Can Go Longer. Does This Mean It’s Working?

So here I am about 7 or 8 spinning classes under my belt. I no longer feel like my lungs are going to explode after 10 minutes -- in fact, I don’t really start looking at the clock and wishing the classes were over until 30 to 35 minutes into the whole deal.

Instead of focusing on just “getting through”, I try and sit next to some of the better spinners in the class and look at what they’re doing, so I can get motivated, and so I can be challenged. If I’m challenged and sort of “competing” with the guy (or gal) next to me, I definitely won’t feel like quitting the race or giving up, no matter how spent I am.

Also, when you’re competing with someone, it raises your standards, your performance levels, and your expectations of yourself, and this is really the only way you’re going to start setting benchmarks you can live with and start accomplishing things you need, to achieve the level of success you want.

No matter what you’re trying to accomplish, this is generally a good formula to stick with - working with people who have already been where you want to go, and who can REALISTICALLY raise your standards -- and frankly, it’s why all the members of my Mentoring Group had such an incredible experience in last week’s two-day mastermind meeting. I’ll be updating you with a few specific stories about these folks this week, because what THEY are accomplishing in their lives is really tremendous. You can get more information on my Mastermind and Mentoring Group, right here: http://www.kingofcopy.com/maverickmarketer

What are you accomplishing?

On page 6 of this month’s Seductive Selling OFFLINE Newsletter, you’ll discover the formula that answers this question: “How Can You Get Your Prospects To Buy, Without Selling?” Test-drive it FRE.E and get a handful of VERY unusual gifts worth $1,361 Dollars while this offer’s still available: http://kingofcopy.com/ssnl

Now go sell something, Craig Garber!

Why Teens Crack.

According to a study conducted by well-known study experts MTV Networks, 57% of 16 to 34-year olds are unhappy with “the way things are now,” and over half are “stressed out.”

Ironically, the more industrialized countries like Japan, the UK, America and Germany, have far less happy teens than less developed countries like Mexico, Argentina and Indonesia. Now I’m no shrink, but this goes to show you that the more you have... clearly, the more you want.

Most kids (although there’s no way you can call a 34 year-old a kid), are stressed out about things like getting a good job and figuring out what they’re going to do when they grow up (Shit, I still haven’t got that one nailed down myself.)

Some are concerned about their image, some about their popularity, others about (this is amazing) “owning the right brand”, and ALL of them, oddly enough, listen to music to cope with their stress.

Not surprising that this is the conclusion of the MTV study. If I was doing the study, the conclusion would probably be that to relieve stress, most people watch the DVD’s in the Seductive Selling System - http://www.kingofcopy.com/seductive

One reason young folks are so stressed out is because they’re concerned about their financial future. They think they’re going to make less money than their parents, except in the lesser-industrialized countries where they think they’ll make more.

I’m not sure if you took this study 15, 25, or even 35 years ago, that you’d find any different results. Human nature really doesn’t change, and although cultural differences may broaden and narrow themselves over time, or temporarily through events or experiences that may occur, people today don’t act or RE-act any differently than your parents or grandparents may have acted.

And THIS is the thing you want to focus on when you’re selling. Not whether your web page should be green or yellow, or do you use times new roman or arial fonts. When it comes to persuasion, you’re massaging emotions first, so keep that in mind.

*****
FREE: Test-drive my OFFLINE newsletter Seductive Selling, and get a handful of VERY unusual gifts worth $1,361 Dollars here, while this offer’s still available: http://kingofcopy.com/ssnl*****

Now go sell something, Craig Garber

Are We Ever REALLY ‘Ready’?

Today and tomorrow I’ll be meeting with my Mastermind and Mentoring Group here in Tampa at the Grand Hyatt. I really enjoy these meetings because I get to see a great group of VERY motivated entrepreneurs moving forward with their businesses -- and with their lives, and this is not only rewarding, it’s also very inspiring.

One of the things I know will come up, is the fact that some folks will, for a variety of reasons, be delaying their progress because in their mind (“their” being the key word here), they don’t feel “ready” yet.

I’d like to suggest that feeling ready is something that doesn’t exist. You can’t “feel 100% ready” for success, anymore than you can feel “100% ready” to...

Have surgery...

Get married (my first marriage failed)...

Start a business (my first 2 failed)...

Have children (had my first at 26)...

Travel to a new country (I didn’t travel to another country until I was 29)...

Fly on a plane (I didn’t fly until I was 21)...

Own a home (not until I was 34)...

Get involved in a mastermind or coaching program...

Or even try to patch up old relationships that have gone south.

You either WANT something bad enough, or... you finally believe deep inside of you that you DESERVE it, and this is what makes you “ready.” Simple as that.

It’s not like the “ready fairy” is going to come along and give you a “thumbs up” on the ready thing, and it’s not like you go to Walgreens and insert your arm inside the “ready” cuff that signals you now’s your time.

So don’t look for outside signals. Instead, look for inside signals or just fight like hell until you get what you want. But don’t wait to be ready. For most things, death will come before “ready” will.

And that’s not good.

Earlier this week, we had our monthly Seductive Selling Coaching Call. We spent a little over an hour talking about a variety of strategies and techniques -- even “tricks” if you want to call it that -- to keep yourself focused on what it is you’re trying to do, and so you can overcome any obstacles that may get in your way.

Another thing I discussed, was I revealed a lot of personal things I had to go through as a kid, and how they held me back as an adult, and what finally “broke the dam” and allowed me to accomplish my own goals as well.

You’ll get this call free, along with the transcript, when you order my Seductive Selling System right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S.
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FRE.E: Get a handful of VERY unusual gifts worth $1,361 Dollars here, while this offer’s still available: http://kingofcopy.com/ssnl

Chew On This, Spud

Here’s a few interesting facts to chew on and discuss during your day:

* Did you know men are more than twice as likely as women are, to get up and crawl down to retail stores by 4am to try and get bargains the day after Thanksgiving?

Duh! That’s because women don’t know how to program VCR’s and TIVO’s. Now if Bed Bath and Beyond and Target opened up at 4am, you’d have a different story altogether.

* According to consumer company Proctor & Gamble, given the choice, 35% of women would remain 21-30 years old forever, 29% would stay 31-40 years old, 14% would stay 41-50 years old, and 9% would be 51 or older.

Yeah, but 90% of men would wish their women would stay 21-30 years old forever. (I think I’d actually keep mine at her current 44.)

* Talk about a slack adjuster!: Apple owns only 6.1% of the computer market, but... 70% of the digital music devices market. Holy Cow! I just switched over to a Mac and I’ll be setting it up sometime this month, so I’ll let you know how this goes.

* According to the AMA, patients over age 65 are more likely to remember to take their medication when they have to pop it out of a blister pack than when it is in a pill bottle. This makes perfect sense actually. After all, how many times have you gone through someone’s closets in their bathroom and seen dozens of half-empty blister packs lying around?

Not often, right? Proves the survey’s right.

* And lastly, did you know that New York City used to have an “official greeter”? It’s true! Grover Whalen used to greet all the dignitaries and celebrities visiting The Big Apple from 1919 to 1953. In 1954, after they officially unionized, he was replaced by the guys who play 3-card Monte on street corners after rush-hour starts.

Next, chew on this:

*****
FREE: Get a handful of VERY unusual gifts worth $1,361 Dollars here, while this offer’s still available: http://kingofcopy.com/ssnl
*****

Then go sell something, Craig Garber

6 Months In Heaven, Or 6 Months On The House

Top dating site match.com, is now offering a killer guarauntee as incentive to get new customers to sign up. They’re saying, “We’re so sure you’ll meet someone special within 6 months, that if you don’t, we’ll give you 6 months free.”

There are a few cursory rules that go along with this -- all of them very reasonable, like... you must create a truthful Match.com portrait with a primary photo and keep it visible to the public... and you must either respond to, or initiate email communication with at least 5 Match.com members each month using the Match.com service.

Both of these, as well as a couple of other ones, are controllable and verifiable by match.com, to weed out any weasels who may try and pull something on them.

Now for you skeptics, pull your head up out of your rear for just an air-freshening moment and looky here and see what’s goin’ on. Let’s say EVERY single person who a sign up for an account, turns out to be a deadbeat, and winds up getting 6 month’s worth of free service. So for argument’s sake, let’s say each NEW person who signs up is only worth 3 months of revenue for match.com, instead of twelve.

Ridiculously conservative and absurd numbers of course, but humor me for just a moment here. Do you realize how many NEW people will sign up with a completely risk-free offer like this? And do you also realize that EACH ONE of them, represents revenue that match.com would NOT have had without this guarauntee?

When you look at it like that, this seems like a no-brainer, now doesn’t it?

See, unlike the dating business, the marketing business is driven by numbers, NOT emotions. And even though you may “feel” queasy about offering something like this for yourself, your “feelings” about this don’t really matter. The ONLY thing that matters are your results.

And backing up your deal with a promise like match.com has done, makes signing up with you a VERY easy decision for your prospects to accept.

O.K.? Make sense now? See, daddy won’t steer you wrong.

In fact, what if I told you I’d guar-un-tee you’d be $10,000 fatter, at a minimum, if you invested just $997? Doesn’t this sound good to you too?

If your answer is a very WISE yes, then get your buttocks over to the Seductive Selling System web page and get your hands on it NOW, because that IS, in fact, the promise I make you. So put your money where your mouth is and take a big bite, bubba. Oh, and by-the-way -- do it this morning, because the monthly call takes place this afternoon, and it’s gonna be a DOOZY! Get it right here: http://www.kingofcopy.com/seductive
*****
FREE: Get a handful of VERY unusual gifts worth $1,361 Dollars here, while this offer’s still available: http://kingofcopy.com/ssnl
*****

Now go sell something, Craig Garber

6 Months In Heaven, Or 6 Months On The House

Top dating site match.com, is now offering a killer guarauntee as incentive to get new customers to sign up. They’re saying, “We’re so sure you’ll meet someone special within 6 months, that if you don’t, we’ll give you 6 months free.”

There are a few cursory rules that go along with this -- all of them very reasonable, like... you must create a truthful Match.com portrait with a primary photo and keep it visible to the public... and you must either respond to, or initiate email communication with at least 5 Match.com members each month using the Match.com service.

Both of these, as well as a couple of other ones, are controllable and verifiable by match.com, to weed out any weasels who may try and pull something on them.

Now for you skeptics, pull your head up out of your rear for just an air-freshening moment and looky here and see what’s goin’ on. Let’s say EVERY single person who a sign up for an account, turns out to be a deadbeat, and winds up getting 6 month’s worth of free service. So for argument’s sake, let’s say each NEW person who signs up is only worth 3 months of revenue for match.com, instead of twelve.

Ridiculously conservative and absurd numbers of course, but humor me for just a moment here. Do you realize how many NEW people will sign up with a completely risk-free offer like this? And do you also realize that EACH ONE of them, represents revenue that match.com would NOT have had without this guarauntee?

When you look at it like that, this seems like a no-brainer, now doesn’t it?

See, unlike the dating business, the marketing business is driven by numbers, NOT emotions. And even though you may “feel” queasy about offering something like this for yourself, your “feelings” about this don’t really matter. The ONLY thing that matters are your results.

And backing up your deal with a promise like match.com has done, makes signing up with you a VERY easy decision for your prospects to accept.

O.K.? Make sense now? See, daddy won’t steer you wrong.

In fact, what if I told you I’d guar-un-tee you’d be $10,000 fatter, at a minimum, if you invested just $997? Doesn’t this sound good to you too?

If your answer is a very WISE yes, then get your buttocks over to the Seductive Selling System web page and get your hands on it NOW, because that IS, in fact, the promise I make you. So put your money where your mouth is and take a big bite, bubba. Oh, and by-the-way -- do it this morning, because the monthly call takes place this afternoon, and it’s gonna be a DOOZY! Get it right here: http://www.kingofcopy.com/seductive
*****
FREE: Get a handful of VERY unusual gifts worth $1,361 Dollars here, while this offer’s still available: http://kingofcopy.com/ssnl
*****

Now go sell something, Craig Garber

Where's The Passion, Where's The Fire? Snuffed out.

A few days ago, my son’s high school wrestling team had a meet here at home against another local team.

It was a very close competition, our guys losing by ONE match, at the very end. One of the things I noticed was that during the closest matches, the other team was up and cheering their guys on along the outer edges of the wrestling mat. They were screaming for each other to win supporting one another and supplying each competitor with energy and passion.

I saw how energized these guys were, but when I looked over to our team's bench, the guys were stoic. Lying back on their chairs, not saying a word. It was almost as if each of them had already checked out of the match long before it was even over, and if you didn't know any better, you'd think something was seriously wrong with them.

I know almost all the kids on this team and they are a great group of boys, so I figured something must be wrong.

I mentioned this to a few of the parents, to see what their take on things was, and one of the comments I heard was that the coaches don't let the boys cheer each other on. I was astonished at the utter absurdity of what I was hearing -- this couldn’t be true, right? -- so at the end of the night I asked one of the coaches, in a non-confrontational way, what the deal was about this.

He told me that since it's hard for the kids to hear him coaching them during the match and since they "don't listen anyway", he tries to keep it quiet on the sidelines. Now I don't pretend to be an athletic genius, but I do know a little bit about competition and success, and something is VERY wrong here.

For starters, when you’re out there wrestling, you can’t hear your coach or anyone else for that matter. You’re in the heat of the moment, focused on your match. All you can hear is a global “yelling” from the stands.

But suppressing the emotional excitement of your athletes and performers -- especially when they’re kids -- is like dousing the roaring flames of your fireplace with cold water. You wind up wasting loads of energy that can ordinarily be put to good use.

Seems silly to me.

But lo and behold, at the end of the New England Patriots playoff game last night, a penalty was issued against them for "taking their helmets off and jumping up and down in celebration."

So it seems like this “being happy” stuff, is going by the wayside.

Yes, sports are about winning, the same way business is about making money. But if the thrill of victory, or at least the energy that goes into creating the thrill of victory, isn’t celebrated and is instead suppressed, we’re headed towards a society that’s not only stunted, but dangerous.

The LAST thing you ever want to do is suppress emotions, especially in our kids. This is why our prisons are filled to the brim with socially and emotionally immature adults.

Your passion is the foundation of ALL your relationships, business and personal. Why snuff that out?

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Don’t worry, there are NO suppressed emotions in my OFFLINE Seductive Selling Newsletter, and you especially do NOT want to miss the article on page one, called... “Deal Me In, Hotshot!” So check it out right now, by taking a fre.e test-drive here: http://www.kingofcopy.com/ssnl
*****

Now go sell something, Craig Garber

P.S. THIS JUST IN! My Mentoring and Mastermind Group, is meeting here in Tampa this Thursday and Friday. You are too late to get in this quarter, but you can still apply to this group and change your business (and therefore your personal) life.

Here’s a VERY satisfying e-mail I received from one of the group’s new members, Robert Brown: “I've got a new client coming to my house tomorrow afternoon and is paying $1,797. So you see I really do listen to the things you tell me. What a revelation.” A few months ago, Robert was chasing clients down, schlepping all over town to meet them, and NOT charging fees for his services. So, Robert’s made more in one transaction than it costs to belong to my group this month. How much will this be worth to him over the next year?

How about the next 5 years? How about over his lifetime?

And how much is my advice worth to you? Or an even better question is... how much are you losing each moment that passes by, from NOT having access to me?

Check out http://www.kingofcopy.com/maverickmarketer and find out for yourself. It really is up to you how far you go.

Or, how far you don’t.