Who said: oderint dum metuant

Gaius Julius Caesar Augustus Germanicus was assassinated on January 24th, 41. Not 1941, but 41. You see, Gaius Julius Caesar Augustus Germanicus -- also known as Caligula, the third Roman Emperor, was also one of the most hated and despised men to ever walk the face of the earth.

Caligula had a saying -- it was “oderint dum metuant”, which means “let them hate, so long as they fear.”

Fear is a dangerous button to push, and there are many ways to direct fear -- whether you’re guiding prospects or even family members.

For example, you can make your children somewhat fearful of strangers, because in today’s crazy world, it’s probably better that they are NOT overly friendly with people they don’t know. That’s actually using fear for their own good, and not at anyone’s expense.

Then there’s the kind of fear where you put the fear of God into people by acknowledging a common enemy and creating paranoia. And you see, the natural reaction of this is that the people in fear will rally around the messenger.

After all, if you are the one pointing out the evils of “whoever,” then you must be the one to listen to, right?

Some folks say the Bush administration has used some tactics like this in our positioning with the “evil-doers.” Meaning, if we are afraid of the evil-doers, then we have no choice to rally around our own government, because in reality, who else is left?

I don’t put stuff like this past any government -- especially our government. If Caligula and a silly marketer like myself can understand these concepts, then surely W and his crew can figure it out too, no?

Other people say Michael Moore is doing this with his movies, making us all afraid of our own government. Funny how this all works, isn’t it?

Yet others say I’m doing the same thing making you afraid to even think about Michael Moore or George Bush -- or even Eva Longoria and Tony Parker’s wedding.

Weird, huh?

How can you use fear in your marketing? Can you rally your prospects and clients around you? And do you want to?

Let me know.

Now listen closely, tomorrow I’m going on a nice little business vacation. I’m going over to the beautiful UK, where it’s been raining for 30 days and 30 nights so I hear, but it’s going to get nice and bright once I get there.

Then from London, I’m going to hop on over to Portugal to see my friend Christian Godefroy -- one of THE sharpest men around. In fact, if I’m lucky, I’ll be able to persuade Christian to do an interview with me, and next month I’ll release it as my Audio Success CD to my newsletter subscribers in August.

And if I’m not lucky enough to do that, then you will get nothing.

So what I’m saying is that you won’t be hearing from me much next week -- time to have some fun. This also means you won’t have many opportunities to test-drive my newsletter and get this month’s Audio Success CD interview with Rod Underhill -- the founder of mp3.com and by far THE wisest person I’ve ever spoken to about intellectual property.

If you want to hear what Rod has to say, and if you want to uncover the results of over a dozen different online tests I’ve run online, using a wide variety of marketing variables, then test-drive Seductive Selling Free, right now: http://www.kingofcopy.com/ssnl

I will also send you TWO free copywriting and marketing critiques along with your newsletter as well.

Now go sell something, Craig Garber

P.S. If you want to raise your game, and kick it up several notches, then apply for membership in my newest coaching group, right here. : http://www.kingofcopy.com/mavericks

Here’s the very best way to get somebody to pay attention to you.

Marketing is all about communications, and getting your prospects to pay attention to you. It’s about being able to cut through all the clutter in your prospects life, and get them to stop what they’re doing and listen to what YOU have to say.

Here’s the thing though -- most people are far too concerned about “how” to cut through the clutter -- meaning, getting “in” the door. But then when it comes to “keeping the door opened,” they completely drop the ball.

You see, the BEST way to get somebody to pay attention to you is to simply say something worth their attention. Cutting through the clutter and then standing there with your thumb up your ass, a smile on your face, and that’s it -- is nothing but a big waste of time.

That’s like a halfback breaking through the line and having nothing but green between himself and the end zone, but he fumbles the ball, so what does it matter.

And so how do you make sure once you “get through,” you ARE saying something worthwhile? Simple. You say the things they need to hear.

You pour your heart out about how to satisfy their problems... you empathize with all the frustration and pain they’ve been going through. You recognize that what they’re dealing with isn’t fair, and then you acknowledge that the best solution to their problem is what you have to offer, and then you tell them why.

And that’s it.

That’s not too hard, is it?

Good, because on page 4 of this month’s Seductive Selling Newsletter, I’ll show you a little-known resource that costs next to nothing ($4.50 to be exact), that has more sources of killer direct-response ads in it, than ANY other resource I’ve ever seen. I mean, you will find WELL over three dozen GOOD ads in it. To find out what this resource is, and how to get it, take a free test-drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Want to know Claude C. Hopkins secrets to success? Then check THIS out: http://www.kingofcopy.com/hopkins

Diversify Your Bonds, Homie.

Well I just got back from New York City last night -- had a great time with my family, saw LOADS of sights and ate like... a KING!

Anyway, here’s something you’ve probably seen a thousand times, yet never even given it a second thought: Ever go into your hotel room and take a look at the small square 7-inch by 9-inch plaque that has the room’s rack rates listed on it?

It’s usually either on the inside of your room door, or the inside of the bathroom door.

On that plaque, you’ll also find some verbiage from an old statute from The Laws Of Innkeepers, which goes something like this:

“A Safe is Provided in the Office for the Safekeeping of Money, Jewels, Ornaments, Bank Notes, Bonds, Negotiable Securities and Precious Stones Belonging to Guests”

Now you wonder why the Laws of Innkeepers hasn’t been updated? Why something like this hasn’t been modernized to reflect current colloquial lingo -- or at least current customs?

After all, no one travels with bank notes, bonds, or negotiable securities any more -- and if they were traveling with these things, it simply wouldn’t be such a big deal, right?

You see, this kind of statement is nothing more than “comfort food” to make you feel good. Because there are times when you should be saying conventional things to your prospects, simply because you know darn well they’ll have NO problem understanding what you’re trying to say.

See, even though you want to THINK unconventionally, you want to be heard, and you need to be trusted, and sometimes the best way to make a connection is simply to be, well... “average.”

That’s why saying things like “This too, shall pass”... and “”Every dog has his day”... and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad -- in fact, saying tried and true clichés like this is often exactly what you need to make that much-needed connection.

And that... is what... it’s all... about.

Now go sell something, Craig Garber

P.S. On page 8 of this month’s Offline Seductive Selling Newsletter, I’ll show you exactly why, as Jim Rohn says, success ISN’T something you “chase down.” This is diametrically opposed to what we’ve all been taught, but I’ll show you specifically how success really IS something you attract, by the person you become -- or not. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Today Is The LAST Day This Will Be Available

Today is the absolute LAST day you can get your hands on the April issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Brian Sacks -- who recently sold his last information business for over 7 figures, and who’s currently got another SEVEN businesses he’s working on. And, if you think I’m blunt, this guy gives me a run for my money and THEN some!

Here's just a small sampling of what you're missing inside this issue:

• On page 6, you’ll finally discover the history and origins of my information business, including my newsletter itself! And in reality... the story is TOO simple, if you want to know the truth!

• In Example 4A, you’ll see the right way... and the wrong way... to use tearsheets, and why!

• On page 12, you’ll uncover the REAL truth about “when”... you get results -- and most people aren’t going to like the answer, including YOU!

• If you’re going to cover the outside of your direct mail envelopes, you’ll discover the single MOST important item you need to put on there (besides name and address, of course), and the cornerstone concept to why it’s so effective!

• You’ll see the WORST ad I’ve ever read and how to never EVER treat your prospects!

• Why Lead Generation Rules, and why it’s so often misused and NOT used! (on page 2!)

• The incredible strength of Nightingale-Conant Mailers, and what they can do to sell even more self-help stuff!

• How to live an extra 690 days!... Who ELSE Wants A Kick In The Nuts! And...

• Much much more!

Not only that, but you’ll also get $1,391 Dollars worth of FREE gifts, just for taking a FREE test-drive of the newsletter at http://www.kingofcopy.com/ssnl - including a fast wealth-producing CD of a former volleyball coach/bartender, who went from ZERO to over $3.5 Million in sales in just 3 and a half years. Again, test-drive it at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Again, that’s http://www.kingofcopy.com/ssnl - hit it Gomer!

The Evil That Men (Don’t) Do.

43 years ago today marked the date of one of the most devastating and sordid crime sprees ever to take place.

Kitty Genovese, a 28-year-old woman, was stabbed to death in New York City.

According to the papers, the same killers who attacked Genovese, committed three more crimes over the next 30 minutes, even though 38 people witnessed what was going on.

Not ONE of the bystanders offered their help. They said they either "didn't want to get involved"... or they were too afraid to call the police -- even though the criminals went back to the scene of the crime THREE MORE TIMES, just to make sure the job was finished.

One person did call, but only after the woman was already dead.

Do you want to know why people are less likely to do something when they’re in a crowd?

It’s a very simple answer that goes back to the dynamics of human interrelationships, and what makes people do things (which I discuss in The Seductive Selling System at http://www.kingofcopy.com/seductive ).

It has to do with sociological rules that basically say when people are part of a group, any responsibility they may individually feel, is actually shared and distributed amongst the group. And in fact, it’s one of the reasons why so many people can literally walk across and step over homeless people downtown during rush hour, and no one feels compelled to do anything.

Funny how humans, in groups, feel less responsible to take action... yet animals in groups feel compelled to protect and look after one another. Strange, isn’t it?

I’ve been part of these same dynamics myself -- no one is immune to them, but it’s knowing how to take advantage of these human dynamics that lets you persuade your prospects to take the specific actions you want them to.

Are you as competent in this area as you should be?

The choice is yours.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

Are All Astronauts Jilted Lovers?

I don't read the papers a lot, but I did see the news about the astronaut who wanted to kill another woman who was sleeping or supposedly sleeping with her lover.

A psychologist was being interviewed about this and said the nutty astronaut -- meaning, the gal who wanted to snuff out the "other" female astronaut -- probably had some underlying "unresolved issues."

Gosh, this guys parents must be thrilled he was able to come up with some swift mental detective work like that, no?

Apparently Lisa Nowak, the jilted lover astronaut, drove 900 miles from Houston to Orlando while wearing diapers, presumably so she wouldn't have to stop and go potty.

I wonder if she bought her diapers in Costco?

When my kids were little we bought their diapers at Costco because they were so darn cheap. When you have two kids that are only 20 months apart, diapers is a HUGE item on your budget.
The other revealing thing the psychologists involved here said, is that "when people are under extreme pressure, they can often snap."

Again, those docs are brilliant, aren't they?

Look, reality is, the deeper an emotional reaction that occurs, the more motivated someone is, and the greater lengths they will go to, in their "reaction" to this emotional trigger.

This is NO different when it comes to selling, which is why the very FIRST thing you should do when it comes to your marketing, is go through your "Checklist Of EmotionalTriggers" like the one inside The Seductive Selling System -http://www.kingofcopy.com/seductive - and figure out which of your prospects emotional buy-buttons you're going to need to push, to get them to take your desired action.

Perhaps its "greed"... perhaps it's "fear"... or perhaps, as in this case, it's "envy." Each of these can be very powerful in their own right. It's up to YOU to decide how to use them moving forward.

Or not.

Now go sell something, Craig Garber

P.S. What do handcuffs and giving your prospects a good experience have in common? Simple, check it out for yourself on page 4 of this month's Seductive Selling Newsletter. Only 7 days left to get it, and then it's gone forever! Test-drive it FREE, right here:http://www.kingofcopy.com/ssnl

P.P.S. Archives of last weeks radio show are posted for you to download and listen to, right here:http://www.kingofcopy.com/radio

Another Thing That’s Hard to Get ‘Em To Believe Is This:

Yesterday we talked about believability, and the three things you must do to increase your believability in the eyes of your prospects. Remember, if they don’t believe you, they sure as heck won’t ever buy from you.

But the thing is, you must be believable all the way through your sales pitch.

For instance, one area that is OFTEN royally screwed up, is the scarcity… or the “take-away.”

In other words, the “only 2 left” ploy just isn’t believable, and if it’s not believable, you’re not gonna sell.

So how do you make the scarcity aspect of your promotion believable?

The answer is simple: you just make it REAL scarcity. So instead of saying something like, “this offer may not be available long”, be more specific by saying “this offer expires on XX date”… or, “this offer is good for the first five people to fax in their form”… or “supplies limited, only the first 32 orders will be let go at this price.”

In other words, be specific, and then…

STICK to it!

If you’re always making offers that “don’t end,” or that keep re-appearing, do you think you’ll have any credibility with your prospects?
Probably not, right?

So just like when you’re disciplining your kids, stick to your guns when you’re pitching. Like disciplining your kids, it may not be the easiest thing to do, but… the results are HUGE.

Only 8 days left to get your hands on what’s turned into THE best issue of Seductive Selling EVER! On page 6, I reveal how to beat the “perfectionist” bugaboo, and this is CRITICAL to your ability to move forward. Get your hands on it and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio

22 Ways To Completely Eliminate ALL Your Marketing Headaches!

There are LOADS of routine problems and frustrations entrepreneurs have when it comes to marketing. For many, the big one – the pink elephant in the room if you will – is “How to get clients” in the first place.

Another question is how to convert prospects to buyers…

Still another big one is how to even FIND prospects for your business.

I could go on and on with questions like this, but I don’t have to. You see, a while ago, I recorded an 80-minute interview where I answered 22 hard-hitting questions just like this, and I offered it for sale at a dirt-cheap price -- $47 bucks. And… as part of this package, you also get the complete written transcript of the interview… a certificate for a free sales copy critique (that I actually do -- not some flunky apprentice or someone like that), and another special report that reveals a VERY simple secret I gave one of my consulting clients, and once they put it in place, it boosted their sales by 5% - I call this “The 5% Solution.”

That’s 5% forever, not one time only.

And here’s something else I did that makes this entire offer totally obscene. On top of everything else, since the quality of the recording wasn’t up to my usual standards (but was still MUCH better than MANY tapes and CD’s I’ve invested in), I also give you ANOTHER 82-minute interview I did, just so I feel better about things.

After all, I’m known for going above and beyond what you’d normally expect, because the truth is… NO ONE is more demanding of me, than me.

Anyway, I’ve recently re-released this product and I have 15 of them left in the office. If you want one of them you’d better move FAST and grab one. We recently sold out of our last supply – very quickly – and so this tells me I’ve got to boost the price. Besides, at $47 Dollars, if you can’t make 100 -- or even 1,000 times more with this information, then you should probably consider doing something else for a living.

You can get this OVERSIZED - and dare I say ridiculously underpriced package -- right here: http://www.kingofcopy.com/22ways

Or… perhaps you can empty septic tanks -- it’s a dirty job… but somebody’s got to do it.

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.SeductiveSelling.com