Happy 4th Of July: RAPID-FIRE DAY SALE.

Here in America, today is Independence Day. Bluntly, I’m pretty ignorant about the past, but I do know today’s the day we celebrate the anniversary of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain.

This isn’t a political rant, because as you know, England’s been VERY good to me. My beautiful wife’s from there, and I have many friends and clients from there as well. Plus, I know as much about politics as you can fit through the eye of the needle, and what I don’t know about, I don’t talk about.

Early in the morning, I’ll be entering my lake association’s annual fishing tournament. Last year my son Casey won the kid’s division, but this year he’s fishing with me in the adult class. In any case, I expect to have a good time with him.

To me, when I think about “Independence Day,” I think about the first day I went into business for myself back in 1994. I enthusiastically left the company I was working for to start up my own financial planning practice. This was VERY liberating.

In fact, I felt SO free, I remember literally stooping down and kissing the newly carpeted floors.

My career and my life, have taken many long and prosperous turns since then, and today I know -- from the bottom of the soles of my feet, to the tips of the few hairs left on my head -- that true freedom comes RAPIDLY, once you have the ability to push your prospect’s emotional buy-buttons, and when you can create compelling reasons for them to take action.

So, to give you a shot at either becoming more independent, or at finally breaking free from whatever’s holding you back, I am going to give you a VERY special opportunity this fourth of July, ONLY.

When you order the Complete Seductive Selling System from now until the end of July 4th, I will also toss in the following EIGHT bonuses, worth an extra $1,079 Dollars:

One, a Bonus Special Report called “3 Inside Secrets To Making A Fortune Using Direct Mail!” (a $47 Dollar Value)...

Two, “5 Ways You Can Use Direct-Response Marketing To Start Increasing Your Sales... Immediately!” (a $97 Dollar Value)

Three, another Special Report, “5 Surprisingly Simple, But Rarely Used Ways Of Doubling Your Cash-Flow In The Next 90 Days!” (a $97 Dollar Value)

Four, a breakthrough report called “11 Common (But Incredibly Costly) Web Site Marketing Mistakes: Which Of Them Are You Making Right Now?” - also a $97 Dollar Value

Five, the hottest information about selling in print you can find, called “How To Use A Simple Sales Letter To Get ANYTHING You Want!” ($97 Value)

SIX, the REAL news you’ve been wanting for a long time, “The ONE Simple Thing You MUST Give Your Customers, That Lets You Not Only Survive... But That Lets You WIN The Game On Your OWN Terms!” ($97 Value)...

Seven, a recent interview I did with a niche marketer exposing a few little-known strategies you have not thought about using in your marketing, but can easily implement once you hear this discussion ($147 Value).

And EIGHT, last but not least, a FREE half-hour one-on-one telephone consulting appointment with me, (over a $400 dollar value at my daily rate of $6,500). For most people, this alone will make it worth your while to get your hands on the system IMMEDIATELY.

You’ll get ALL these bonuses, in addition to all the free gifts listed at http://www.kingofcopy.com/seductive when you order before 11:59pm on the 4th of July.

Have a great fourth, and I will look forward to helping you achieve all the freedom... you deserve!

Now go sell something, Craig Garber

P.S. Don’t forget -- in addition to the $1,079 Dollars worth of July 4th bonus information, you also get my TWO risk-free guarantees when you order:

First, if I don’t deliver, you don’t owe me a thing. In fact, let me be even more specific: Invest in The Seductive Selling System right now and you can evaluate it FREE for 180 days. Then, after you go through it, if for whatever reason you’re displeased, just box it up and zip it back to me and I will gladly buy it back from you any time within 180 days from the time you place your order.

And second, I’ll take this one step further. I’m not just going to do a wham bam thank-you ma’am hit-and-run on you either. Use The Seductive Selling System for a full year. Submit your FREE Emotional Buy-Button Audit Certificate, and your FREE Copywriting Review Certificates and receive honest eye-opening feedback on your projects from me, and if after one full year, you haven’t been able to make at LEAST an extra $10,000 Dollars by using all these resources available to you, I fully stand behind my system and I will STILL buy it back from you without hesitation.

In this case, all I ask is that you fax me a detailed letter stating exactly what you did, and what your results were, so I can promptly publish it in my Seductive Selling Newsletter. A bit of a challenge, yes -- but it’s one I’m prepared to honor on my end, without hesitation, and it also lets you know I’m as serious as a tidal wave about all this stuff.

I’m THAT confident about the success you’ll experience and I’m THAT willing to go out of my way to stand behind who I am and what this system does for you. Frankly, I can do this because you'll have a very tough time finding a better quality person to deal with than me, or a better value. But don’t believe me, just check out all the success stories you’ll find at http://www.kingofcopy.com/seductive

One VERY successful entrepreneur told me the 18 different ways of attracting prospects on pages 128 through 131 ALONE, is worth the entire investment in this system. But don’t believe me -- as soon as you receive The Seductive Selling System, rip it open yourself and prove or disprove it at MY risk, IMMEDIATELY.

Have a great fourth! Become independent TODAY: http://www.kingofcopy.com/seductive

Men are from mars, and women are from...

Men are from mars, and women are from... apparently a place less valuable than Mars. Here, check this out:

According to the American Association of University Women Educational Foundation, college educated women earn 19% less than college educated men, 1 year after graduation. This, in spite of the fact that these women typically have higher GPA’s (3.16 versus 3.06) than these same men.

But it gets even worse -- ten years down the road, the pay gap widens. At this point, women are earning 31% less than men, and even the women who never take time off to have children, are STILL earning 23% less than men.

But here’s where you really need to look into things and see who’s doing the talking here. I’m not sure the AAUWEF are telling you the whole story -- and frankly, I’m not sure any of this even matters, since no one’s holding a gun to anyone’s head, and we are all completely free to choose who we want to work for... how much we’ll accept... and what we want to do.

Nevertheless... now check THIS out:

Men are more likely than women to be supervisors, and obviously a supervisor presumably earns more than the people he or she supervises.

Men also tend to work more hours per week, and this will usually earn you a few shekels more.

And the industry with the most amounts of women in CEO positions is not-for-profit, and as anyone knows, not-for-profit is also synonymous with “not a lot of money.” Healthcare comes in next, followed by legal services. Both of these professions, too, don’t pay their administrative positions as much as other sectors.

The point of this is NOT to belabor any kind of gender differences that exist, or to figure out the moral implications of the story. The point is to show you the research you need, to present whatever argument you need to make -- on an objective level -- to sell whatever it is you are trying to sell, is most likely out there somewhere. All you need to do is do a little digging and you will no doubt, find it.

Just ask the pharmaceutical companies. I do believe they know quite a bit about this kind of stuff.

If you want to see a real-life example of what I mean by research being able to support your market -- even if what you are selling doesn’t even EXIST -- then make SURE you take a look at pages 4 and 5 (and Examples 4A and 4B) in this month’s Seductive Selling Newsletter. I’ll show you an example of a sales letter I wrote back in 2003 for the late Gary Halbert, and the crazy but REAL research I did to find the sales “hook” in it. It’s NOT for conservative people to look at, since it deals with a product of an adult nature, but the marketing lessons you will discover will be VERY insightful. If you don’t already subscribe to Seductive Selling, then test-drive it for fre.e and get $1,391 worth of bonus gifts -- including FRE.E copywriting and TWO fre.e marketing critiques -- right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. It was Bullwinkle who said, “I think the blood is rushing to my antlers.”

No one knew.

It’s the most important thing to know.

I’ve been studying a lot of old ads lately for a project I’m going to start working on soon, and it’s amazing how easy it is to get bogged down in complicated selling formulas when you really don’t need to.

A lot of your positioning and how well something is going to sell, is completely based on the simplest things you say.

Usually, complicated things make people stop and pause, but instead of stopping and pausing to try and understand what’s going on, they stop and pause because there’s been a disconnect. The words and music just aren’t matching and when this happens, “poof” -- whatever you were trying to do goes away like a puff of smoke.

For example, here’s a headline of an ad I came across. I wouldn’t be interested in ordering this book because the subject matter isn’t relevant to anything I’m interested in, but what a brilliant and useful headline:

“The most important book on creating wealth since Think And Grow Rich!”

There are so many ways you can use this, but let’s look at just a few of them:

For starters, you can say almost ANYTHING is “The most important”... you fill in the blanks.

As an example, if you are pitching fishing gear, you can easily say “The most important breakthrough in catching fish, since the fishing rod!”

Or... if you are a divorce lawyer, you can say “Inside... the most important thing to know if you are going through a divorce!”

That’s pretty compelling, isn’t it?

Now you’d better have something good to say after this, or else you’re dead meat, but... that’s another subject entirely.

The other VERY clever thing about that ad (which was for a book about Multi-Levvel Selling, by Randy Gage) was that by making a reference to Napoleon Hill’s “Think And Grow Rich,” it uses Think And Grow Rich as a standard frame of reference -- almost like an implied endorsement.

So now let’s take a look at how you can use THIS strategy in your business:

Plumbing: “The most important discovery since the floating turd!”

No, I was just kidding on that one -- I wanted to see if you were paying attention.

How about this instead:

“The most important plumbing breakthrough since the snake!” (A snake is the very long spindly thing plumbers use to unclog your toilet. It can go literally dozens of feet up into your system. One time I’d recently moved into a home -- back in 1993 -- and the plumber went 100 feet into my system to unblock our toilets. He found eggshells, lobster claws -- you name it, it was in there.)

Or what about this, if you are selling fuel additives:

“The most important breakthrough since lead-free gas!”

This makes your base of comparison HUGE, with virtually no effort on your part.

Again, I will emphasize that you’d better be able to deliver on this, otherwise you’re toast, and don’t EVER lie, but I’m sure you can figure out the difference between right and wrong.

Now if you’ve every wanted to figure out how long it takes to become a Millionaire -- and I don’t mean that hypothetically -- then you’ll want to check out this month’s issue of my offline Seductive Selling newsletter. I have an extensive article that genuinely addresses this question, and also does a fair amount of soul-bearing as well.

Test-drive it for fre.e and get $1,391 worth of bonus gifts -- including FRE.E copywriting and marketing critiques -- right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Who said, “I think the blood is rushing to my antlers.”? Bet you don’t know.

Again, make sure you check out that article about becoming a millionaire, right here: http://www.kingofcopy.com/ssnl

Tomorrow Is The Last Day To Get This!

Just a quick note to let you know that tomorrow will be the last day to get your hands on this month’s Offline Seductive Selling Newsletter. Inside this month’s HOT new issue, you’ll discover:

• Why I booted THREE members out of my mastermind group (on page 12)
• On page 6 you’ll (finally) get the scoop on Ron LeGrand’s “Little Yellow Letter” and what the entire premise of it is... why it’s worked so long... and it’s fatal flaw!
• On page 2 you’ll see an ad I wrote that TRIPLED a client’s business, in the poorest county in his state! (And that’s during SLOW season!)
• Page 3 shows you (via an example) who is the best person to sell something to! (And NO, it’s NOT who you think!)
• How to THINK abundant thoughts only -- you definitely won’t find THIS little secret in books, and yet... it’s been responsible for more change than anything else out there (page 10)
• On page 5 you’ll see how to IMMEDIATELY bump the response of ANY lead generation ad, lickety-split!
• How to use involvement devices in your sales copy to “Hook” your prospects (on page 4)
• On page 7 you’ll uncover not only the secret to your business success, but... the secret to success in your personal life as well -- and you can take that to the bank, bubba!
• Plus... you’ll get an additional FOUR pages of marketing examples, and...
• Much much more!
  

To test-drive Seductive Selling at no cost, AND get a slew of bonus gifts, simply head on over to http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. In a case like this, it is FAR better to be incredibly early... than even one MOMENT too late! So get to http://www.kingofcopy.com/ssnl NOW!

LIVE: Less Than 1-Hour Left!

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio

I'll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who's an astute student of direct-response marketing and a member of my Mastermind Program.

We'll be answering your questions, so call us LIVE at 1-866-613-1612, or International 001-858-268-3068, or else you can e-mail your questions into me at radio@kingofcopy.com

We'll also be talking about:

Why wine is fine, but whiskey's quicker...

The best part of breaking up...

And why you should THINK before you believe everything you read!

Join us today, LIVE at 1pm on http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. If you've ever struggled to find or hire good employees (and who hasn't?), in this month's OFFLINE Seductive Selling Newsletter, you'll get an IDIOT-PROOF proven way to permanently fix this. Test-drive the newsletter, FREE at http://www.kingofcopy.com/ssnl

LIVE In The Studio Today!

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio

I'll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who's an astute student of direct-response marketing and a member of my Mastermind Program.

We'll be answering your questions, so call us LIVE at 1-866-613-1612, or International 001-858-268-3068, or else you can e-mail your questions into me at radio@kingofcopy.com

We'll also be talking about:

Why wine is fine, but whiskey's quicker...

The best part of breaking up...

And why you should THINK before you believe everything you read!

Join us today, LIVE at 1pm on http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. If you've ever struggled to find or hire good employees (and who hasn't?), in this month's OFFLINE Seductive Selling Newsletter, you'll get an IDIOT-PROOF proven way to permanently fix this. Test-drive the newsletter, FREE at http://www.kingofcopy.com/ssnl