More lessons on “getting the money first”

The other day we talked about getting paid up-front, and how critical this philosophy has been to the success of many businesses, specifically H. Wayne Huizenga, the founder of Blockbuster Entertainment, AutoNation, and Waste Management.

But the thing is, when you put your mind to it (or should I say “if” you put your mind to it), you can figure out how to use this concept in almost any business.

For example, there are a couple of brothers up in Portland, Maine -- the Ready brothers, owners of Ready Seafood -- who’ve turned their mundane Lobster business, into a personalized lobster food-gathering service, simply by pre-selling their catches.

They’ve completely re-positioned their business. Instead of them selling you lobster catches, you now get your very own lobster trap, and you’re entitled to all the fresh catches from that trap during the entire lobster season. Not only that, look what else you get:

• Own a lobster trap and all of the lobsters caught in it
• Monitor your catch online
• Ship your lobsters to whomever you choose, wherever you like, whenever you want
• Have your own lobsterman (They post periodic blogs so you are up to date with what’s going on and you “know” who they are.)
• Support the working waterfront and marine education (10% of profits go to the Gulf of Maine Research Institute)

See, by getting paid up-front, not only have they eliminated cash-flow as a problem, but they’ve changed the entire positioning of their business.

How can you get paid first, and perform after? Figure this out and you’ll make major leaps forward, very rapidly.

Now go sell something, Craig Garber

P.S. If you want to learn “positioning,” check out The Seductive Selling System. Not only will you learn how to position yourself at the top of the mountain, but you’ll also discover how to push ALL your prospects emotional buy-buttons as well. Make 2008 your best year ever, once-and-for-all, and get it right here: http://www.kingofcopy.com/seductive

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

What you can learn from the trash man.

For 16 years I lived just outside of Fort Lauderdale, in a town called Plantation.

And one of the most famous businessmen to come out of Fort Lauderdale in recent times, is a man of Dutch descent named H. Wayne Huizenga. Through aggressive business practices, and an obsessive work ethic, Wayne Huizenga has amassed a veritable fortune for himself, and a slew of accomplishments to go along with it.

For example, Huizenga is the only person to build THREE Fortune 1,000 companies: national trash hauler Waste Management... video conglomerate Blockbuster Entertainment... and the largest car dealer in the country, the no-haggle AutoNation.

He also owns the Miami Dolphins (and Joe Robbie stadium) and he used to own the the Florida Marlins baseball team and the Florida Panthers hockey team, which means he’s the only person to ever own three different sports teams in one marketplace (two of them have won National Championships -- hint: NOT the Dolphins).

Now take a look at these three businesses and the industries they are in:

Garbage... video rentals... and used car dealerships.

Can you figure out the one thing they all have in common?

Try and guess now...

Nope, not recurring revenue -- but that’s a good guess...

Nope, not labor-intensive -- but that’s another good guess...

Can you figure out what it is?

No?

O.K., I’ll tell you. The one thing each of these businesses has in common is that they get the money FIRST, before they deliver their products or services.

Make sense?

See, one of Huizenga’s philosophies is to get involved with businesses that have no receivables in them. And when you don’t have a receivable balance to watch, cash-flow is not an issue and “client financing” and “customer management” are not issues either.

And this is one HUGE headache less you have to deal with, isn’t it?

So you see why “get the money first” is good, no? Frankly, it’s one of the reasons I went into publishing.

Now between today and tomorrow, I want you to try and figure out how you can “get the money first” in your business. I’ll post any good ideas sent into me, and I’ll also tell you a story about a very unusual business that’s also profiting because they are “getting the munney first.”

Now go sell something, Craig Garber

P.S. ONLY ONE DAY LEFT!

Would you like to generate more pre-qualified leads? Leads who are pre-disposed to working with you and who are eager and excited about giving you money?

Or do you have a particular issue about generating leads in your business that’s been frustrating you? Would you like me to PERSONALLY fix this for you, one-on-one? If so, then you MUST be on the FOUR HOUR lead generation teleseminar I will be hosting TOMORROW, December 12th. You get to participate on this teleseminar FREE, when you order Lead Generation Explosion -- but beware, you have about a day left to do this!

If you are serious about your business, and about attracting better quality clients, then don’t walk, but RUN and JUMP on this RARE opportunity to have me working directly on your business by going to http://www.kingofcopy.com/leads

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com