More lessons on “getting the money first”

The other day we talked about getting paid up-front, and how critical this philosophy has been to the success of many businesses, specifically H. Wayne Huizenga, the founder of Blockbuster Entertainment, AutoNation, and Waste Management.

But the thing is, when you put your mind to it (or should I say “if” you put your mind to it), you can figure out how to use this concept in almost any business.

For example, there are a couple of brothers up in Portland, Maine -- the Ready brothers, owners of Ready Seafood -- who’ve turned their mundane Lobster business, into a personalized lobster food-gathering service, simply by pre-selling their catches.

They’ve completely re-positioned their business. Instead of them selling you lobster catches, you now get your very own lobster trap, and you’re entitled to all the fresh catches from that trap during the entire lobster season. Not only that, look what else you get:

• Own a lobster trap and all of the lobsters caught in it
• Monitor your catch online
• Ship your lobsters to whomever you choose, wherever you like, whenever you want
• Have your own lobsterman (They post periodic blogs so you are up to date with what’s going on and you “know” who they are.)
• Support the working waterfront and marine education (10% of profits go to the Gulf of Maine Research Institute)

See, by getting paid up-front, not only have they eliminated cash-flow as a problem, but they’ve changed the entire positioning of their business.

How can you get paid first, and perform after? Figure this out and you’ll make major leaps forward, very rapidly.

Now go sell something, Craig Garber

P.S. If you want to learn “positioning,” check out The Seductive Selling System. Not only will you learn how to position yourself at the top of the mountain, but you’ll also discover how to push ALL your prospects emotional buy-buttons as well. Make 2008 your best year ever, once-and-for-all, and get it right here: http://www.kingofcopy.com/seductive

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

HUGE Birthday Sale: For Implementers ONLY

I’m not much of a guy for celebrating my birthday, because for the most part -- every day is my birthday in the sense I’m living the life I want, doing what I want and who I want to do it with (and who not!).

However, seeing the smile on my wife and daughter’s face, and their enthusiasm about the day, makes me smile in turn, and THAT makes ANY day a day to celebrate. (My sons are teenagers, so their smiles and enthusiasm isn’t as, well... enthusiastic.)

Anyway, this year for my birthday -- since it’s my 44th, I’m going to put on a special sale related to the number 44, but... it’s not the kind of sale for people who are looking to save a ton of munney.

However, it IS the kind of sale for someone who’s looking to MAKE a lot of munney, so here’s the deal:

For anyone who orders EITHER the Deluxe Lead Generation Explosion System, or the COMPLETE Seductive Selling System, I will give you 44 minutes of FREE one-on-one consulting with me.

You still get all the other bonuses that come with each product, and all the sexy bells and whistles -- and all the GUARANTEES that each product has, but you’ll also get time with me, and if you use it wisely, it will be THE smartest “Freebie” you’ve ever received in your life.

The information I will offer you in a consult, will literally transform your business, and therefore your life, and if you’re a doer and you follow through -- you will RAPIDLY boost your earnings by a multiple FAR greater than you can ever imagine, that’s for sure.

Now, if you order BOTH products, you will receive ONE HOUR of FREE consulting time with me, AND I will also give you my newest product, which I really haven’t promoted yet (“official” release is in December) called How To Make Your Dreams Come True, which is basically the story of how I overcame all the hardships in my life, and how I practically crawled over glass to become who and what I am today.

This sale is ONLY good for orders placed today and tomorrow, period. So don’t call my office on Sunday telling me your internet connection was down this week... don’t fax us and tell us your dog peed on your e-mails so you couldn’t read them... and don’t say the sun was in your eyes so you couldn’t hear what I was saying.

This is a good deal for everyone, but it’s a GREAT deal for those folks who are actually going to do something with their business, and are looking for specific guidance and new ideas about obstacles you may be struggling with, decisions you need to make, or directions you need to move forward in.

And don’t forget, along with all this stuff, when you get the Deluxe Lead Generation Explosion product, you also get to participate on the FOUR HOUR live teleseminar on December 12th, from 6pm until 10pm.

O.K., that’s it -- I’m finished.

Here are the links for these items:

Lead Generation Explosion: http://www.kingofcopy.com/leads

Seductive Selling System: http://www.kingofcopy.com/seductive

How To Make Your Dreams Come True: http://www.kingofcopy.com/dreamscometrue

Next week I am going on a LONG overdue vacation with the love of my life, and today and tomorrow I will be very busy writing this month’s newsletter, so take advantage of this and don’t have any regrets.

Oh, and if you think I’m full of crap, you either haven’t been paying attention here... you haven’t REALLY been through my website... or it’s a question of chemistry and you and I just don’t “click,” and in this case, you shouldn’t get involved with me and you shouldn’t order anything. But regardless, I wanted you to check out a fax my office received just yesterday.

It’s from a man just getting started on his journey, and it was extremely moving. His name is Bill Parlaman, from Chester Springs, Pennsylvania, and I do believe he’s gonna make it to the other end because here’s what he had to say:

“Craig, I want to thank you for the Seductive Selling Newsletters and the audio CD's you have been sending me. It's very difficult to put down into words just what your newsletters and audio CD's have done to change my life. The best way I can explain it is that I feel as if I've been reborn into an entire new world that I didn't know existed!

My story is not unlike many others out there struggling day-by-day just trying to keep their head above water. I so related when you discussed the embarrassment of having to charge diapers at the grocery story in your discussion with Ed O'Keefe. I am also here to tell you that I've been there too!

There IS nothing worse in the world than being a grown man walking into a grocery store hoping your card is not maxed out so you can buy groceries for your kids. That's never going to happen to me again!

What people don't realize is that mentors and coaches can only lead you to a door. It's up to the person being coached to open that door. Like you've said so many times before, once I opened one door it lead me to another and another... Opportunity is endless... as long as you continue to open doors for yourself and that's what I plan on doing.

Outside of my real estate investment business, I don't have a business yet but I plan on taking action and implementing something! Just by simply reading your Seductive Selling Newsletter and listening to the CDs every month I have created several ideas that I will test and implement.

I've decided to purchase your Seductive Selling System and I am also interested in your Lead Generation Program. I'm thinking that your systems will help me build my business and I want to do it right from the beginning. I don't want to create any bad habits.

Your input is much appreciated and I thank you in advance for your time. Craig, I want to thank you again and I want you to know that you have inspired me to improve my life for myself and my family.”

That’s pretty moving isn’t it?

And the nice thing is, if you look around my website, there are probably close to 100 testimonials similar to this, so let me just restate today’s (and tomorrow’s) Birthday Sale again:

Order either the Deluxe Lead Generation Explosion - at http://www.kingofcopy.com/leads -- OR the Complete Seductive Selling System at http://www.kingofcopy.com/seductive - and I will give you a certificate (with no expiration date) good for 44 minutes of FRE.E one-on-one time with me. (My current daily consulting rate is $6,500, so do the math yourself on this one.)

However, when you order BOTH of these systems, you’ll get ONE HOUR of FREE consulting AND my new product, “How To Make Your Dreams Come True!” -- which is here: http://www.kingofcopy.com/dreamscometrue

Now go sell something, Craig Garber

P.S. This month’s Audio Success CD is an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” Look forward to it, it’s gonna be the most entertaining and enlightening interview you’ve ever heard!

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

The truth about Halloween and Stingy Jack.

Tomorrow’s Halloween here in America. I enjoy this holiday for a few reasons -- one, is because it was always great to see my kids go trick-or-treating. Both of my sons have been too old to do this for a while now, but we all go as a family with my daughter, who’s still only 7.

When I was a kid and I used to do this in the projects, I had to worry about getting my bag full of candy snatched. One year, some kids were hiding out in the staircase and ambushed a few of my friends, but when they grabbed my bag, instead of letting go, I hung on for dear life, and the plastic bag ultimately wound up ripping and the candy went flying all over the staircase.

Good thing all my kids had to worry about was how much candy their mom and I will let them eat!

So what’s all the fuss about Pumpkins anyway, and where’d this whole tradition even come from?

That’s a good question and it’s one your favorite marketer is going to tell you right now:

Jack-O-Lantern comes from the Irish legend of “Stingy Jack.” Supposedly, Stingy Jack upset the devil while they were playing drinking games. When Jack died, since heaven didn't want him and the devil was still upset, it left Jack roaming around the earth in his spirit form, which... for whatever reason, took the form of a lantern carved out of a turnip.

(Who knows, maybe Jack was eco-friendly?)

And since it's much easier to make a lantern out of a pumpkin than a turnip, over time, using a pumpkin as a lantern has become the symbol of Halloween.

Trick... or treat?

Now go sell something, Craig Garber

P.S. ONE DAY LEFT!! On this month’s Seductive Selling Coaching Call, we covered Persuasion, from A to Z, including:

• What persuasion is...
• Clear-cut examples of what ISN’T persuasion (they’ll be more familiar than you’d like, unfortunately)
• 3 Conditions that have to be satisfied for persuasion to even work at all! (This’ll save you TONS of wasted time)
• How religion, cults, and ML-M use persuasion to lure you in! This one’s downright scary once you connect the dots.
• How to do less work when it comes to persuading your prospects... and get better results!
• 43 Separate Strategies to use, to become far more persuasive than you are now!
  

You can get your hands on these monthly calls when you order the Seductive Selling System, but after tomorrow, you can’t get THIS call! So act NOW and discover all the other bonuses you get with the System, right here: http://www.kingofcopy.com/seductive

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

The truth about Halloween and Stingy Jack.

Tomorrow’s Halloween here in America. I enjoy this holiday for a few reasons -- one, is because it was always great to see my kids go trick-or-treating. Both of my sons have been too old to do this for a while now, but we all go as a family with my daughter, who’s still only 7.

When I was a kid and I used to do this in the projects, I had to worry about getting my bag full of candy snatched. One year, some kids were hiding out in the staircase and ambushed a few of my friends, but when they grabbed my bag, instead of letting go, I hung on for dear life, and the plastic bag ultimately wound up ripping and the candy went flying all over the staircase.

Good thing all my kids had to worry about was how much candy their mom and I will let them eat!

So what’s all the fuss about Pumpkins anyway, and where’d this whole tradition even come from?

That’s a good question and it’s one your favorite marketer is going to tell you right now:

Jack-O-Lantern comes from the Irish legend of “Stingy Jack.” Supposedly, Stingy Jack upset the devil while they were playing drinking games. When Jack died, since heaven didn't want him and the devil was still upset, it left Jack roaming around the earth in his spirit form, which... for whatever reason, took the form of a lantern carved out of a turnip.

(Who knows, maybe Jack was eco-friendly?)

And since it's much easier to make a lantern out of a pumpkin than a turnip, over time, using a pumpkin as a lantern has become the symbol of Halloween.

Trick... or treat?

Now go sell something, Craig Garber

P.S. ONE DAY LEFT!! On this month’s Seductive Selling Coaching Call, we covered Persuasion, from A to Z, including:

• What persuasion is...
• Clear-cut examples of what ISN’T persuasion (they’ll be more familiar than you’d like, unfortunately)
• 3 Conditions that have to be satisfied for persuasion to even work at all! (This’ll save you TONS of wasted time)
• How religion, cults, and ML-M use persuasion to lure you in! This one’s downright scary once you connect the dots.
• How to do less work when it comes to persuading your prospects... and get better results!
• 43 Separate Strategies to use, to become far more persuasive than you are now!
  

You can get your hands on these monthly calls when you order the Seductive Selling System, but after tomorrow, you can’t get THIS call! So act NOW and discover all the other bonuses you get with the System, right here: http://www.kingofcopy.com/seductive

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Ken Cooper: The ULTIMATE Guru

Here’s what happens when you’re able to tap into a huge nerve of your prospects, and develop a devoted and compliant following.

Back in 1968, Dr. Kenneth Cooper wrote a book called Aerobics, that would forever change the lifestyle -- and life-span -- of the population of the world. (Think for a moment, how many other people can make a claim like this? There ain’t many of ‘em.)

After this, he created the Cooper Clinic in Dallas, and for nearly 40 years, he’s been studying health and prolonging the lives of people who come to him for preventive and curative treatment.

Now Cooper’s taking things to the next level, for the masses who’ve lived the “Cooper Lifestyle” for years, and who want even more of it. He’s developing a $2 Billion Dollar residential “wellness community” just north of his famous clinic for these folks to start living in. (Hint: For whatever it’s worth, if this goes south, I DO smell Jim Jones here.)

There will be 800 private homes in this community and even though none of them are completed yet, there are over 200 interested buyers for these residences, which will cost between $400K and $2 Million dollars once they are available for sale.

Here are just a handful of the amenities you get for your monthly residential fees that you’ll pay to live at Cooper Life, which are $1,041 for individuals and $2,181 for families: You get annual physicals and 6-month follow-ups... home doctor visits... concierge services... exterior home maintenance... membership to their 10,000 square foot fitness center... lectures on health and wellness... and social activities (races and other fitness games, I’d assume).

Cooper, who’s no dummy when it comes to business either, understands that many of the residents of this community will be affluent baby boomers. After all, they can afford to live longer, and they practice living healthy, so why shouldn’t they enjoy a better life together with other like-minded individuals who feel the same way? (There’s another lesson in there for astute marketers.)

Now here’s the question you need to ask yourself: What is it you can do for your most zealous customers to expand the services you’re providing... further entrench yourself into their lives (I’d say living next door is pretty entrenched, no?)... and increase the frequency of the services you’re offering?

Think about it, and when you figure it out, let me know what you came up with.

Now go sell something, Craig

P.S. He got a SIX TIMES Increase in response!: Look, your ability to get your customers to buy from you, is directly related to your ability to push their emotional buy-buttons. The Seductive Selling System is a breakthrough program that shows you, step-by-step EXACTLY how to do this, regardless of WHAT you’re selling, and in plain and simple English. Here’s what Brian Deacon from Tampa, Florida has to say about it: “Seriously, when I initially ordered Seductive Selling I was a bit skeptical. I have ordered other products from other so called marketing gurus and was very disappointed with the materials. When I received the Seductive Selling System, I immediately poured through the contents of the system and was so impressed with the way you presented the "47 Ways to Push Your Prospects Emotional Buy Buttons". Using your system I was able to systematically incorporate a number of your "emotional buy buttons." Guess what? My response rate went from a dismal 1/2 percent to a little over 3 percent. I am not a copywriter...but I was able to use the examples and apply them to my direct mail pieces. The effort you put into the creation of Seductive Selling System really shows. I would have gladly paid twice the price for this system! Keep up the great work!” Check out why Brian, and over 200 other folks are “addicted” to this system, right here: http://www.kingofcopy.com/seductive
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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

To iPhone... or NOT to iPhone, THAT is the question.

Your decision to make almost EVERY purchase you will ever make for the rest of your life, is going to be based on some sort of an emotional reason.

You may or may not justify your purchase later on with some sort of logical reasons, to validate your decision, but make no mistake about it, emotion rules here, baby.

So for instance, unless you’ve been living underneath a rock, then you’ve no doubt about the iPhone -- Apple’s “Mac” of cell phones, that runs on AT&T’s (crappy) service.

If you didn’t know it already, Apple did a great job ramping this thing up in an advanced marketing campaign that’s allowed them to laugh all the way to the bank, in just the first 60 days alone.

Well over a million phones have already been sold, and at $600 bucks a pop -- you do the math -- but the numbers on this thing are HUGE.

Let’s take a brief look at just TWO of the emotional buy-buttons Apple successfully pushed to get people like me (We’ve got two of them.) to order.

For starters, the device pushed the “NEW” emotional buy-button, big-time. Since the dawning of time, humans have always wanted the newest gadgets, the latest technology and fashions, and the most cutting-edge performance -- especially here in America.

Now you want to be careful here, because if you’re going to call something new, you’d better make SURE it’s new. If you’re lying -- or even if you’re stretching the truth on this, all you’re going to do is piss people off, VERY quickly -- so don’t screw around here. MAKE it new if you’re going to call it new.

With the iPhone, almost EVERY single aspect of it’s operation, AND it’s look, is new, so they certainly delivered on this one.

Now another buy-button that was pushed was “vanity.” And vanity can be used many different ways, but in this particular case, due to the (perceived) limited early availability of the iPhone... the high price of it (more than double what most cell phones cost)... and the sleek packaging of it -- the box it came in was more like a small vault than anything else -- Apple was very successful at giving you elite status by owning one.

Notice here, that low prices, and wide-spread availability had nothing to do with the success of this product. This was a high-end vanity sale all the way. (Pay close attention to this.)

Why did I buy these phones?

Actually it was none of these reasons, but I do spill the beans about what happened and why I was FORCED to get them, in this month’s Offline Seductive Selling Newsletter, which you can test-drive for FREE, but ONLY for TWO more days, and only right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. And if you want the FULL scoop about pushing your prospects emotional buy-buttons, then check out my Seductive Selling System. It comes with a 185-page manual called “47 Ways To Push Your Prospects Emotional Buy-Buttons And Laugh All The Way To The Bank!” and you can get it NOW at http://www.kingofcopy.com/seductive

98.6% Ain’t Gonna Get You Anywhere

We all know that speaking in specific terms -- especially when you’re trying to sell something -- gives you more credibility, but most people don’t understand why.

See, amateurs think I’m referring to being specific as in saying “98.6%” as opposed to saying 98%... or by saying something like “Did you know most people spend 95% of their total lifetime health care costs, in the last 5 years of their life?” (Completely true, by the way.)

But I’m not talking about THAT kind of specific.

I’m talking about being specific to get your prospects emotionally involved, by stimulating one or more of their five senses: seeing, hearing, smelling, taste, or feeling.

See, when you can be specific and stimulate your prospects five senses, that’s when you make the emotional connection in your sale, and in your relationship, and THIS is what triggers a sale.

For instance, here’s something I wrote from a piece I did recently that outpulled the existing control by over 50% (that’s not bad, is it?):

“Not to mention, the crushing impact things like divorce... disability... job loss... or legal problems, has on your personal finances! How can you EVER get ahead when it’s so CRAZY out there?”

In this particular case, I’m hitting the prospect (who is in trouble financially) over the head with one specific crushing blow after another. Don’t you think this is getting them involved at an emotional level?

Of course it is. BIG TIME.

This is what I mean by using specifics. Not saying “98.6%.”

Specific numbers won’t close your deal. Specific emotional buy-button pushing will.

Now go sell something, Craig Garber

P.S. Scratch And Dent Sale: I now have FIVE Seductive Selling Systems left where there were some subtle assembly mistakes made, that are in slightly less than “perfect” condition. Sometimes pages got bent... sometimes covers got a little scruffy... and other times the spiral binder around a booklet isn’t perfectly aligned.

The normal price for the system is $997, but if you act fast enough to get your hands on one of these seven systems, you will get it at a $200 dollar discount -- for only $797.

You still get the guarantees on the system, AND you can still take our EZ 3-payment plan if you’d like -- in exchange, all you have to do is put up with a few scratches here and there. That’s the ONLY difference.

Here’s what you need to do:

First, go to http://www.kingofcopy.com/seductive to see what you’re getting, but do NOT place your order there. Instead, go to http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html and place your order here.

Again, there are ONLY 5 Systems left here, and I think I’ve been consistent enough in my communication so that you know, when I say “only five left” -- I MEAN “only five left.” So scarf them up while you can and get yours NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Here’s a current testimonial I received about the system, and there are loads more at http://www.kingofcopy.com/seductive

“Energy. Drive. Empowerment. That's your main asset. Let's take a huge company, with thousands of employees. They lose money. The CEO is changed, and in 6 month's time, they EARN money. In 2 year's time, they lead their market. You have seen this story several times. How is this possible? How ONE human being, out of a thousand, can change the destiny of such a huge business? Because he knows how to instill energy, drive, motivation, belief, enthusiasm, hope, VISION to others.

So if a reader has a choice to choose a mentor, a guru, a motivator, he has no choice. YOU are the best. I don't know why. I feel that with my guts. Spending one hour with Gene Schwartz could get me energized a few months. I still have the imprint of his mind in my mind several years later. You have the same thing, and you can go even further. You should sell that too to your readers: “If after reading my material, you don't feel the URGE to write good copy, to sell huge amount of products, to bank tons of money... if you don't feel in your arteries a new energy flowing, if your heart is not beating faster, if your eyes are not brighter, send your material for a full refund." etc.”

Christian Godefroy, Seitzerland - Christian is an OUTSTANDING marketer, who worked side-by-side with Eugene Schwartz, author of Breakthrough Advertising, and who has sold over $300 MILLION Dollars worth of goods and services himself

So get your System at the special Scratch And Dent Sale price, and save $200 NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Now go sell something, Craig Garber

P.P.S. This is the first time in over 18 months I have had a sale like this -- don’t bank on it happening... ever again!

http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Scratch And Dent Sale!

If you have had your eye on my Seductive Selling System, but have been waiting for just the right moment to buy it, then this is the most exciting and important message you will ever read!

NOW is that moment, and here’s why: Over the last 18 months, during the fulfillment and production of the system, as always, there were some production and assembly mis-haps. We have seven systems sitting here where there were some subtle assembly mistakes made. Sometimes pages got bent... sometimes covers got a little scruffy... and other times the spiral binder around a booklet isn’t perfectly aligned.

In any case, even though there is nothing wrong with these seven systems from a content standpoint, and even though to the unfamiliar, it may seem like there’s nothing wrong aesthetically, if you look close enough, the blemishes are there.

We’ve been accumulating these “less than perfect” systems here in my office, and it’s now time to unload them -- and our mistakes are about to turn into your little Garden Of Eden.

Here’s the deal: We have SEVEN (that’s it -- just seven) Complete Seductive Selling Systems here in my office that are in less than perfect condition.

The normal price for the system is $997, but if you act fast enough to get your hands on one of these seven systems, you will get it at a $200 dollar discount -- for only $797.

You still get the guarantees on the system, AND you can still take our EZ 3-payment plan if you’d like -- in exchange, all you have to do is put up with a few scratches here and there. That’s the ONLY difference.

Here’s what you need to do:

First, go to http://www.kingofcopy.com/seductive to see what you’re getting, but do NOT place your order there. Instead, go to http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html and place your order here.

Again, there are ONLY 7 Systems available here, and I think I’ve been consistent enough in my communication so that you know, when I say “only seven” -- I MEAN “only seven.” So scarf them up while you can and get yours NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Here’s the most current testimonial I just got in about the system, and there are loads more at http://www.kingofcopy.com/seductive

“Seriously, when I initially ordered Seductive Selling I was a bit skeptical. I have ordered other products from other so called marketing gurus and was very disappointed with the materials. When I received Seductive Selling System I immediately poured through the contents of the system and was so impressed with the way you presented the "47 Ways to Push Your Prospects Emotional Buy Buttons". Using your system I was able to systematically incorporate a number of your "emotional buy buttons". Guess what? My response rate went from a dismal 1/2 percent to a little over 3 percent. I am not a copywriter... but I was able to use the examples and apply them to my direct mail pieces. The effort you put into the creation of Seductive Selling System really shows. I would have gladly paid TWICE the price for this system! Keep up the great work!”

Brian Deacon - Tampa, Florida

So get your System at the special Scratch And Dent Sale price, and save $200 NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Now go sell something, Craig Garber

P.S. This is the first time in over 18 months I have had a sale like this -- don’t bank on it happening... ever again!

http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Happy 4th Of July: RAPID-FIRE DAY SALE.

Here in America, today is Independence Day. Bluntly, I’m pretty ignorant about the past, but I do know today’s the day we celebrate the anniversary of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain.

This isn’t a political rant, because as you know, England’s been VERY good to me. My beautiful wife’s from there, and I have many friends and clients from there as well. Plus, I know as much about politics as you can fit through the eye of the needle, and what I don’t know about, I don’t talk about.

Early in the morning, I’ll be entering my lake association’s annual fishing tournament. Last year my son Casey won the kid’s division, but this year he’s fishing with me in the adult class. In any case, I expect to have a good time with him.

To me, when I think about “Independence Day,” I think about the first day I went into business for myself back in 1994. I enthusiastically left the company I was working for to start up my own financial planning practice. This was VERY liberating.

In fact, I felt SO free, I remember literally stooping down and kissing the newly carpeted floors.

My career and my life, have taken many long and prosperous turns since then, and today I know -- from the bottom of the soles of my feet, to the tips of the few hairs left on my head -- that true freedom comes RAPIDLY, once you have the ability to push your prospect’s emotional buy-buttons, and when you can create compelling reasons for them to take action.

So, to give you a shot at either becoming more independent, or at finally breaking free from whatever’s holding you back, I am going to give you a VERY special opportunity this fourth of July, ONLY.

When you order the Complete Seductive Selling System from now until the end of July 4th, I will also toss in the following EIGHT bonuses, worth an extra $1,079 Dollars:

One, a Bonus Special Report called “3 Inside Secrets To Making A Fortune Using Direct Mail!” (a $47 Dollar Value)...

Two, “5 Ways You Can Use Direct-Response Marketing To Start Increasing Your Sales... Immediately!” (a $97 Dollar Value)

Three, another Special Report, “5 Surprisingly Simple, But Rarely Used Ways Of Doubling Your Cash-Flow In The Next 90 Days!” (a $97 Dollar Value)

Four, a breakthrough report called “11 Common (But Incredibly Costly) Web Site Marketing Mistakes: Which Of Them Are You Making Right Now?” - also a $97 Dollar Value

Five, the hottest information about selling in print you can find, called “How To Use A Simple Sales Letter To Get ANYTHING You Want!” ($97 Value)

SIX, the REAL news you’ve been wanting for a long time, “The ONE Simple Thing You MUST Give Your Customers, That Lets You Not Only Survive... But That Lets You WIN The Game On Your OWN Terms!” ($97 Value)...

Seven, a recent interview I did with a niche marketer exposing a few little-known strategies you have not thought about using in your marketing, but can easily implement once you hear this discussion ($147 Value).

And EIGHT, last but not least, a FREE half-hour one-on-one telephone consulting appointment with me, (over a $400 dollar value at my daily rate of $6,500). For most people, this alone will make it worth your while to get your hands on the system IMMEDIATELY.

You’ll get ALL these bonuses, in addition to all the free gifts listed at http://www.kingofcopy.com/seductive when you order before 11:59pm on the 4th of July.

Have a great fourth, and I will look forward to helping you achieve all the freedom... you deserve!

Now go sell something, Craig Garber

P.S. Don’t forget -- in addition to the $1,079 Dollars worth of July 4th bonus information, you also get my TWO risk-free guarantees when you order:

First, if I don’t deliver, you don’t owe me a thing. In fact, let me be even more specific: Invest in The Seductive Selling System right now and you can evaluate it FREE for 180 days. Then, after you go through it, if for whatever reason you’re displeased, just box it up and zip it back to me and I will gladly buy it back from you any time within 180 days from the time you place your order.

And second, I’ll take this one step further. I’m not just going to do a wham bam thank-you ma’am hit-and-run on you either. Use The Seductive Selling System for a full year. Submit your FREE Emotional Buy-Button Audit Certificate, and your FREE Copywriting Review Certificates and receive honest eye-opening feedback on your projects from me, and if after one full year, you haven’t been able to make at LEAST an extra $10,000 Dollars by using all these resources available to you, I fully stand behind my system and I will STILL buy it back from you without hesitation.

In this case, all I ask is that you fax me a detailed letter stating exactly what you did, and what your results were, so I can promptly publish it in my Seductive Selling Newsletter. A bit of a challenge, yes -- but it’s one I’m prepared to honor on my end, without hesitation, and it also lets you know I’m as serious as a tidal wave about all this stuff.

I’m THAT confident about the success you’ll experience and I’m THAT willing to go out of my way to stand behind who I am and what this system does for you. Frankly, I can do this because you'll have a very tough time finding a better quality person to deal with than me, or a better value. But don’t believe me, just check out all the success stories you’ll find at http://www.kingofcopy.com/seductive

One VERY successful entrepreneur told me the 18 different ways of attracting prospects on pages 128 through 131 ALONE, is worth the entire investment in this system. But don’t believe me -- as soon as you receive The Seductive Selling System, rip it open yourself and prove or disprove it at MY risk, IMMEDIATELY.

Have a great fourth! Become independent TODAY: http://www.kingofcopy.com/seductive

14 Common Mistakes: Which One Of Them Are You Making Right NOW?

On yesterday’s Seductive Selling Coaching Call, we talked about how to use offline newsletters to make a bundle, and in many many cases, launch an entire empire. (You need to look no further than the example I make of myself, in this month’s Offline Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl )

One of the HUGE mistakes people make in NOT publishing a newsletter, is that they wait to do it. And the reason they are waiting is because they feel they aren’t “something” enough.

You may feel you aren’t experienced enough... wealthy enough... smart enough... wise enough... have paid enough dues... or if you’re writing in a hobbyist or fitness arena, perhaps you think you’re not the most recognized... not strong enough... not big enough... not the fastest cyclist... whatever.

The point is, it doesn’t matter. No one really cares about that stuff, and no one’s even going to ask you about that, any more than the bank is going to ask or even cares how much your net worth is, before they deposit your check.

See where I’m going with this?

You see, only YOU have the power to make the decision (or not) about when and how you should do things. There is no “expert fairy” who is going to come waltzing through the front doors of your office and anoint you as the expert, letting you know you are “ready” to move forward with a new venture.

The wand is in your hands baby, and it’s up to you to use it or not.

If your standard of measurement is to be “the best,” and you are waiting for this to happen, then you will also never move forward, because reality is, there will ALWAYS be someone stronger than you in the gym... someone wealthier... someone better looking... more experienced... and so on.

Setting the bar unrealistically high ISN’T something that you shoot for. Doing the best you can -- NOW -- is a more realistic goal. Otherwise, you just will not move forward, because reality is, even 6 months from now, you’re going to be better at whatever you do, than you are now.

So by this standard, you can’t ever DO anything.

Make sense?

Here are a few of the other things we discussed on the “How To Use A Monthly Newsletter To Make A Bundle” call:

• Why your Newsletter Is The ULTIMATE Communication Tool, and the strongest sales force you can have!
• 7 Reasons why most people don’t write newsletters! (Now THIS is a hard dose of reality!)
• How to figure out who you are writing your newsletter to, and why this is so important. (Do NOT screw this one up!)
• 6 ways to use your newsletter to make a bundle of cash, and how to leverage each of them -- Yikes!
• How to figure out what to write about -- whether you have an existing group of people to sell to now... or not!
• The most CRITICAL component of your topic selection that allows you to charge more for your newsletter, and separates you from the rest of the pack!
• The 14 Most Common Mistakes People Make When It Comes To Writing Newsletters: Which One Of Them Are You Making Right NOW?
• How To Know If Your Newsletter Will Sell... Or Not? (Pretty important, no?)
• And lastly... How To Actually WRITE Your Newsletter, And How To Get A Years Worth Of Content For Your Newsletter, Assembled In The Next 60 Days!

You can get your copy of this call, along with the transcript of the call, when you order The Seductive Selling System, but only if you order before the month is up. After this, all bets are off and this goes “up in smoke” if you will.

Get your hands on the system NOW at http://www.kingofcopy.com/seductive

And like everything else in life, YOU get to decide what to do with it... and how far... it will take you!

Now go sell something, Craig Garber

P.S. The Seductive Selling System comes with more risk-free guarantees than Paris Hilton apparently has, so hop on this thing... NOW: http://www.kingofcopy.com/seductive

The Second Selling Lesson At The Sponge Docks

Yesterday I told you a little story about what happened when I was over in Tarpon Springs this past weekend. Just in case you missed it, let me review a little bit here. First I’ll tell you what happened in quotes, and then I’ll answer the actual question afterwards, O.K.?:

“We were in this store called 5 Fish, chatting with the owner, a man named David Gauchman. David’s a very nice fellow, and owns 3 retail stores in the area. We didn’t talk too much personal stuff, but I got the idea that he was nobody’s fool, and he was also a hard worker. (If you’re in the area, stop in and tell him I say “Hey” -- he really is a hell of a nice guy.)

This store sells primarily “Life Is Good” merchandise -- and he had QUITE a selection. And seeing as how I was there with my wife and two of our kids -- I didn’t get out cheap.

Something happened there, that was VERY instructional about selling. A woman was having a hard time deciding between two shirts. David overheard her conversation, and promptly pointed out to this woman that ONE of the shirts she was holding in her hands, was his most popular seller.

I can tell you now, I’d been listening to this woman, and she was no dummy either, and yet -- she IMMEDIATELY grabbed that “most popular” shirt -- and added that one to the top of her “buy” pile.

Why did she do that?

The answer is simple: It just goes to show you the power of using a few VERY compelling buy-buttons: Testimonials, Conformity, And Acceptance. And see, there was no big long sales pitch here, and frankly, I don’t even think David Gauchman was doing this intentionally to “sell” the shirt. He was just helping her decide which shirt to buy. It was clear she was going to buy one, regardless.

Each of these buy-buttons is discussed in DETAIL in my Seductive Selling System, which you can get right here: http://www.kingofcopy.com/seductive -- and you’ll find specific examples of HOW and WHEN to use these buy-buttons, so you can best figure out how to apply them to your own business.

And now here’s something else I want you to think about -- and send in your comments about this one too: What else could David have told this woman (just as simply) that would have made her buy this shirt just as instantly as she did when he told her it was his best-selling shirt?

Let me know and I’ll answer this question tomorrow.”

First off, let me just tell you that pushing all these emotional buy-buttons works on ANYONE, regardless of how much they know about marketing -- myself included. I’m just AWARE of what’s going on -- not immune to it, by any means.

Anyway, the woman in the story was my wife, Anne, and even though she’s FULLY aware of all of these selling tricks -- just like me... and just like everyone else -- this doesn’t make her immune to their effects.

We received a few interesting answers to yesterday’s question:

Offline Newsletter Subscriber Dustin Matthews said, “I would have liked David to entice her into buying both shirts. Buy one and get 25% or 50% off the next one. She was going to buy at least one and wouldn't have jeopardized the sale by giving her an irresistible up sale. He lost out on additional revenue!”

This is a good answer, but it has a few downsides to it. If he makes an offer like this that’s not a “stated” offer posted in the store, for example, for everyone to see... then he’s showing neediness. He then exposes himself to further negotiations.

Plus, and this is something you didn’t know -- I already had a boatload of stuff sitting in front of his register.

Remember, in business, and in life in general, whenever you permit something in ANY relationship, it’s assumed you have made this conduct permissive forever, and that it applies across the board.

Also, the answer I was looking for was more of an emotional trigger here, but this is not a bad suggestion at all.

Ryan Harris sent this in: “He could have told her that people who buy one of the two shirts report that the shirt makes them look 10 pounds slimmer/lighter, 10 years younger, etc. -Not the answer you are looking for though.”

Nope. Good try, but that’s not it, either.

So let me tell you exactly what he could have said. He also could have pointed to one of the shirts and said, “This is the last one of those we have, and I do not know if we’ll be getting any more of them in.”

Had he said this, BAM! Same thing would have happened -- just like lightening striking a tree, the demand for that particular shirt automatically shoots sky-high.

Why?

Because “only one left,” is the ULTIMATE scarcity, and as you hopefully know, scarcity -- limiting whatever it is you’re selling, is a VERY important way of attracting business.

Again, all these buy-buttons are covered in my Seductive Selling System, and you can get your hands on it right here: http://www.kingofcopy.com/seductive

And “HEY!” -- it ain’t called “Seductive” for nothing.

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter is SO hot, it may very well be damn-near illegal! Do NOT check it out if you are sensitive or if you are offended by the adult industry! Otherwise, test-drive it for free at http://www.kingofcopy.com/ssnl

When Less... Is More: The Cinderella Principle

When I was a financial planner back in the 1990’s, I was like every other independent entrepreneur -- desperate for any new business I could find.

But there again, at the same time, I was frustrated because I had so many tire-kickers and looky-loos to deal with. Meaning, I had to weed through a lot of people who really weren’t truly interested in becoming customers of mine, to get to the few who were.

This is like being Cinderella, and most people feel this is O.K. -- it’s just “accepted” that in order to find your prince, you’re going to have to kiss a lot of frogs along the way.

Well, that may be true when it comes to dating and marriage, but it doesn’t necessarily have to be true at ALL when it comes to business.

If... you’re smart.

You see, one of the biggest myths about marketing is that you want to use it to attract as many people as possible. This is simply not true.

What you really want to do is attract the most QUALIFIED people possible, and the best way of doing this is to DISQUALIFY the one’s you don’t want responding to you, right up-front.

So you’ll want to put a number of different dis-qualifying statements in your ads. For example:

Don’t Even THINK About Reading This Message Unless You’re Willing To Pay More Money, For Better Quality ___

That one’s gonna weed out all the cheapskates.

“If you are a highly paid executive earning between $250,000 and $500,000 dollars, and you are sick and tired of dealing with incompetent advisors who are more concerned about lining their pockets with your hard-earned cash, than actually helping you achieve financial freedom, then this is the most exciting and important message you will ever read!”

That one’s gonna weed out people who are broke and indecisive.

“Attention: Lahaina Homeowners!”

And this last one’s going to weed out renters and other people who don’t live in Lahaina (which is a beautiful ocean-side tourist town in Maui -- they even have a Hard Rock Café there).

So you see, who you attract is totally up to you.

All you need to do, is... attract... who... you want.

Now go sell something, Craig Garber

P.S. Remember, after this weekend, the monthly coaching calls in my Seductive Selling System, go up to $197 dollars, from their current $97, so get in now at http://www.kingofcopy.com/seductive

Lead Generation Strategies: Last Chance

If you generate leads as part of your business, in ANY way shape or form, then you MUST be aware of something that’s VERY relevant, and that will no longer be available in less than 48 hours.

On this month’s Seductive Selling Coaching Call, we had a VERY in-depth conversation about generating leads, and as far as I know, it was the ONLY time this particular subject has ever been discussed at this level.

Here is just a small sampling of what was covered:

* The four situations in which you MUST use lead generation! (Blow even one of them and you’re simply throwing good money after bad.)

* The number ONE mistake nearly all entrepreneurs make when it comes to generating leads! (Believe me, whether you know it or not, you’re either doing this now, or you WILL do this soon!)

* The best kind of media to use to generate qualified leads! (Finally, eliminate all the tire-kickers and looky-loos who’ve been wasting your time.)

* The good, the bad, and the ugly about making it tough for prospects to get into your funnel! (This isn’t what you think it is, for sure.)

* And... much much more!

This call was so outstanding, IMMEDIATELY afterwards, we received a slew of comments filled with positive feedback. Here, listen for yourself:

“Thank you - Thank you - thank you. This call has very helpful information. Thank you.” Doug Brown - Hudson, NH

“Thanks for the excellent coaching call!” Paul Romeo - San Clemente, CA

“I REALLY enjoyed the call today. I just created my Big Free Report so the topic is very relevant and timely for me. Thank you!” Val Heart - San Antonio, TX (Val’s coming down to Tampa for a full day of consulting next month.)

“Craig, Just another great call, thank you. The monthly SSS calls really address important issues I am facing in my marketing, as well as topics vital to positioning my business. The calls reinforce all the great information found in The Seductive Selling System, while serving to refine, implement, and drive home strategies for success on an ongoing basis.

Thank you again for another great call, and for sharing your insights and knowledge so that others may benefit and be successful as well.” Carolyn Francis - Gilbertsville, PA Note: Carolyn is also a member of my Maverick Marketers Mastermind Group. You can find more information about this group here: http://www.kingofcopy.com/maverickmarketer

“Great call today, as usual.” - Bill Bowman - Apex, NC

If you’ve ever tried getting testimonials before, you know how tough it is, so when nearly a half-dozen people e-mail you filled with excitement over what they just experienced, it’s time to sit up in your chair and pay close attention to what you’re missing, and... if you’re lucky, try and get in on the same thing they are.

Or, just be content to sit and stay where you are. (Some folks are like that.)

You get to participate on these calls by owning The Seductive Selling System, and in fact, you get a 30-day FRE.E test drive of these calls right away.

What this means is that you’ll get this EXACT call about lead-generation, FRE.E, as long as you order the system in the next 48 hours. After that, it’s your loss, because this info will NOT be available. Get your hands on the system right NOW (and see all the other success stories), right here at: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Again, in 48 hours, this call will NO longer be available. Grab it while you can at http://www.kingofcopy.com/seductive

Smile... You’re On Candid Camera

I used to love watching Candid Camera when I was a kid. I guess, in a sense, you could say Alan Fundt’s show was the first “reality show” on television. I actually remember seeing the show in black and white, and then I DO believe it went over to color, still with the original guest hosts.

I actually enjoy cameras and taking pictures. In fact, one of these days I’m going to take a class so I can figure out how to use my Nikon N80, because its got all these bells and whistles on it, but the only setting I know is “automatic.” This camera is a few years old, and it’s a traditional “SLR” or single lens reflex camera, not a digital camera.

I paid a small fortune for it, but nowadays, you can get one just like it -- except in a digital format, for next to nothing. In fact, the industry experts are predicting competition is getting so fierce that by the end of the year, you’ll be able to pick yourself up a VERY nice Digital SLR for around $300 bucks.

And when it comes to consumers who buy cameras, the “a buyer is a buyer” rule is in FULL force. Camera buyers are SO rabid for the latest gadgets and doo-hickeys, that Nikon alone now releases around TWENTY new cameras a year, eliminating almost ALL their older models at the same time.

WOW!

And Canon, Olympus, and the rest of the big manufacturers are no different.

Why are they doing this?

The answer is simple: This is what the consumer wants, and they’re smart enough to know that if THEY don’t manufacture a new model, then last years buyer will get this year’s model from someone else.

Remember, “NEW” is one of THE biggest emotional buy-buttons you can push to your prospects, and in Chapter 21 of my Seductive Selling System manual, I cover this extensively, explaining exactly WHY and HOW to use “New” to lure and persuade your prospects to buy from you. You can get the system, and participate on this month’s coaching call, which covers “How to write lead generation FREE Reports” by heading on over to: http://www.kingofcopy.com/seductive

And in the meantime, just say “Cheese.”

Now go sell something, Craig Garber

P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

The Evil That Men (Don’t) Do.

43 years ago today marked the date of one of the most devastating and sordid crime sprees ever to take place.

Kitty Genovese, a 28-year-old woman, was stabbed to death in New York City.

According to the papers, the same killers who attacked Genovese, committed three more crimes over the next 30 minutes, even though 38 people witnessed what was going on.

Not ONE of the bystanders offered their help. They said they either "didn't want to get involved"... or they were too afraid to call the police -- even though the criminals went back to the scene of the crime THREE MORE TIMES, just to make sure the job was finished.

One person did call, but only after the woman was already dead.

Do you want to know why people are less likely to do something when they’re in a crowd?

It’s a very simple answer that goes back to the dynamics of human interrelationships, and what makes people do things (which I discuss in The Seductive Selling System at http://www.kingofcopy.com/seductive ).

It has to do with sociological rules that basically say when people are part of a group, any responsibility they may individually feel, is actually shared and distributed amongst the group. And in fact, it’s one of the reasons why so many people can literally walk across and step over homeless people downtown during rush hour, and no one feels compelled to do anything.

Funny how humans, in groups, feel less responsible to take action... yet animals in groups feel compelled to protect and look after one another. Strange, isn’t it?

I’ve been part of these same dynamics myself -- no one is immune to them, but it’s knowing how to take advantage of these human dynamics that lets you persuade your prospects to take the specific actions you want them to.

Are you as competent in this area as you should be?

The choice is yours.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

What’s in a call?

After I sent out this morning's e-mail, we received a number of inquires about the monthly Seductive Selling Coaching Calls, and the kind of information that's covered on them.

The answer is, the calls cover LOADS of different topics, from direct response marketing-based items, to mindset and success issues, to copywriting -- and everything in between.

Earlier on this year, we discussed How To Overcome Obstacles And Conquer Challenges... like I said, the next two months we're going to have a VERY comprehensive discussion about writing lead generation reports ("FREE Reports")... and last month we covered How To Posture And Position Yourself So You Can Consistently Charge And Collect Top-Dollar.

Here’s a comment we received from a member in Vancouver, Canada, after last month’s call:

“Hi Craig,
Thank you very much for your frank comments during your coaching call on the question I emailed to you. Your comments have made a huge impact on me & I've realized my lack of prosperity consciousness. I am now planning the necessary steps to get my thoughts & actions in order, and my business into the clouds....”

This fellow probably got a lifetime of benefits out of this call, and I’m absolutely thrilled for him. Don’t you deserve to feel the same way?

Again, if you want to get in on these calls and start experiencing similar changes in your own business and in your own personal growth and development, then get your hands on The Seductive Selling System NOW: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 103,000 times in 48 hours, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl