Is youth wasted on the young?

My father used to say “youth is wasted on the young.” I’m not so sure he’s right, but I do know that experience and wisdom teaches you a lot, and you can’t gain wisdom until you get the experience, that’s for sure.

When I was a kid, I had no patience at all. I still don’t have much patience, but one thing I do have now, is more realistic expectations about results I can expect from things, and these expectations have a way of sort of “regulating” your patience a little better.

Make sense?

So for example, when I first picked up a guitar, years ago, I was expecting to play Stairway To Heaven like Jimmy Page did, within a month or so, of “pretty heavy” practicing. Turns out it really doesn’t work that way -- even Jimmy Page didn’t get to be Jimmy Page after a month. But not knowing any better, I got discouraged and never really gave my guitar playing a shot.

The truth was, I was a damn good guitar player. I have the kind of ear that can hear something one time, and then play it -- albeit not like Jimmy Page can -- but let’s face it, that’s a pretty unrealistic standard of comparison to use, especially straight out of the starting gate, right?

But at least I continued playing, and I had fun with my instrument during that time.

There’s a similar problem I see in business, and frankly I see it often, especially with people trying to get something off the ground. They are so preoccupied with making sure they’ll have a “real” business, they don’t think that the first time you do anything, whether it’s picking up a guitar, riding a bicycle, or starting a business -- that the end result down the line will be dramatically different than it is today.

For instance, this year we’ll do close to 7 figures -- but three and a half years ago when I started my business online, all I had was a webpage and a few people who knew me from writing copy. If I’d have “waited”, guess what would have happened?

Yep -- nothing!

So if you are having trouble getting started, here are a few words of wisdom I think will help you: Don’t sit there thinking you’re expecting to roll out something that’s going to make you the next Bill Gates -- at least don’t think that until your doors open. Just try to make ONE dollar doing whatever it is you do. As soon as you’ve made that ONE dollar, guess what?

You now have a “real” business.

Then go for $100 dollars... then maybe $100 a month, or $100 a week. If you do this, chances are your business will be profitable, and the other thing that will happen is your learning curve will be incrementally HUGE -- as will your increase in profits.

New ideas will come to you, new strategies will appear in front of you, and you’ll suddenly find yourself in the same position Napoleon Hill mentions in Think And Grow Rich: the money will come to you so fast and furiously, you’ll wonder where it was hiding all this time.

Of course, many people don’t want to hear this because they are so afraid of taking their fist step, it’s much easier to justify their delay by saying things are just “not ready” yet.

But the truth is, EVERYbody’s ready to make ONE dollar, right?

Now go sell something, Craig Garber

P.S. Only TWO Days Left to get this! Example 5 in this month’s Seductive Selling Newsletter shows you a sneaky and manipulative (yet 100% legal) trick to use, to fool your prospects into thinking your product is FAR more powerful than it actually is! Test-drive it FREE and get $1,391 in bonus gifts, including not one, but now TWO FREE marketing critiques, right here: http://www.kingofcopy.com/ssnl

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Ignorance is bliss. I guess.

So last weekend I was up in Orlando in one of those mom-and-pop tourist shops. I was pretty astounded when I saw a sign in BIG BOLD letters right in the front when you walk in, that said “NO CASH REFUNDS.”

I couldn’t believe someone would approach their business and be as concerned about their customer’s experience with as much tact as a spammer selling high-end timepieces, but there it was, right in front of me.

Of course, the big problem here is that you’re alienating your customers before they’ve even had an opportunity to start a relationship with you. There’s no seduction here, and as you know, sales is all about seduction.

And the best way to make sure people are available and open to being “seduced” or persuaded, is to make sure they’re open to YOU as a sales person in the first place. Making someone feel defensive, and having them question your business practices (“Why can’t I return something I buy here? Are there problems with what he sells?) doesn’t make people open, it makes them guarded and defensive.

That’s why one of the SMARTEST things you can do is to not only allow returns, but to make sure your customers know you allow returns. After all, if you’re OK with this, the natural conclusion is that your prospects have nothing to worry about, they’re less defensive, and most important -- they are open to being “seduced.”

Putting the burden of risk on YOUR shoulders, is one of the surest and safest (and frankly, one of the easiest) ways of making your prospects feel safe. And after all, no one’s gonna fork over the greenbacks if they don’t feel safe.

Right?

Now go sell something, Craig Garber

P.S. If you want to know more about persuasion, then you MUST listen to this month’s Audio Success CD -- an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” You’ll get it FREE, along with your completely Free test drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

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Ignorance is bliss. I guess.

So last weekend I was up in Orlando in one of those mom-and-pop tourist shops. I was pretty astounded when I saw a sign in BIG BOLD letters right in the front when you walk in, that said “NO CASH REFUNDS.”

I couldn’t believe someone would approach their business and be as concerned about their customer’s experience with as much tact as a spammer selling high-end timepieces, but there it was, right in front of me.

Of course, the big problem here is that you’re alienating your customers before they’ve even had an opportunity to start a relationship with you. There’s no seduction here, and as you know, sales is all about seduction.

And the best way to make sure people are available and open to being “seduced” or persuaded, is to make sure they’re open to YOU as a sales person in the first place. Making someone feel defensive, and having them question your business practices (“Why can’t I return something I buy here? Are there problems with what he sells?) doesn’t make people open, it makes them guarded and defensive.

That’s why one of the SMARTEST things you can do is to not only allow returns, but to make sure your customers know you allow returns. After all, if you’re OK with this, the natural conclusion is that your prospects have nothing to worry about, they’re less defensive, and most important -- they are open to being “seduced.”

Putting the burden of risk on YOUR shoulders, is one of the surest and safest (and frankly, one of the easiest) ways of making your prospects feel safe. And after all, no one’s gonna fork over the greenbacks if they don’t feel safe.

Right?

Now go sell something, Craig Garber

P.S. If you want to know more about persuasion, then you MUST listen to this month’s Audio Success CD -- an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” You’ll get it FREE, along with your completely Free test drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

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Last Day To Get In On This!

Just a quickie message today -- tomorrow be on the lookout for my Birthday Sale -- and remember, you’re going to need to act quickly to take advantage of it.

If you don’t already subscribe, today’s the last day to get your hands on this month’s Seductive Selling Newsletter. Take a FREE 30-day test drive and discover:

• On page 6, How to get top-dollar in little-known niche markets!
• What you MUST know about the future of media, and how you’ll need to deliver your communications moving forward! (page 9)
• The MAJOR difference between how successful people BEHAVE, and how the rest of the world behaves!
• Real-life examples of my own offline marketing and display ads!
• Re-writes of an ad that show you the RIGHT way to: Agitate the problem, agitate it even more, reinforce what you’re selling as a solution, provoke curiosity, offer a call to action, use scarcity, and... use lead generation!
• If you’re in the service business, how to elevate yourself head and shoulders beyond your competition!
• And... you’ll also see what it takes to change your personality and break your bad habits!
• And... much much more!

Go to http://www.kingofcopy.con/ssnl to take YOUR free test-drive today.

Oh, and don’t worry -- my newsletter isn’t going on sale tomorrow, so you can take the test-drive today and not lose out.

Now go sell something, Craig Garber

P.S. You also get a TON of bonuses with your FRE.E trial, including TWO fre.e marketing critiques! So go to http://www.kingofcopy.com/ssnl NOW!

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What’s your courageous decision?

Peter Drucker, who died at the ripe old age of 95 just a couple of years ago, was an influential business thinker, economist, and a university professor.

Drucker was famous for a number of his theories, including:

His theory about simplicity, which said, “Corporations tend to produce too many products, hire employees they don't need (when a better solution would be contracting out), and expand into economic sectors that they should stay out of.”

Which meant, stick to the basics, and what you’re good at, if you want maximum success.

Another one of Drucker’s theories was that a company's primary responsibility is to serve its customers and to provide the goods or services which the company exists to produce. In what was probably NOT a very popular comment, Drucker felt that “profit” is NOT the primary goal of business, but rather an essential condition for the company's continued existence.

I’m not sure I agree with this comment, but I do agree profit won’t come unless you consistently provide and deliver the best (or best perceived) goods and services to your customers. Focusing on profit alone won’t create profit, since it’s merely an end product of what you create.

Hopefully for you, a HUGE end product.

Now here’s one thing Drucker said that is true. He said, “Whenever you see a successful business, someone once made a courageous decision.”

And this is why so few people actually succeed. Because, you see the “courage” part of the decision, isn’t in the decision itself, it’s in the action part, and the consequences part. If you’re not where you want to be, then chances are OUTSTANDING, you haven’t made enough (or any) courageous decisions. And if that’s the case, all the economic theories in the world won’t help you, because only YOU... can change... your future.

Now go sell something, Craig

P.S. TWO DAYS LEFT!! This month’s Audio Success CD Interview is with Brian Deacon, Bill Gates’ (yes THAT Bill Gates) former global VP of marketing, and... a man who went from literally ZERO, to a new business with a expected gross sales of $3.5 Million next year. Listen to this interview with your FREE test drive of the Seductive Selling Newsletter, right here: http://www.kingofcopy.com/ssnl

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I will DEFINITELY be one of these 26%. What about you?

There are lots of reasons people are uncomfortable with getting old (or maybe I should say getting “older”.)

Some of us are concerned about not having good health. The thought of being held hostage by your own body definitely is very disturbing.

Others are concerned about losing friends and family and ending up alone, and this... along with the pain of your losses, is also devastating for many of us.

But you know what. These aren’t concerns of mine at all. Not me.

I’m far too shallow for this. I have much more primal issues to be concerned about, like... will my plumbing work? And will my twigs and berries still function like... twigs and berries.

But I have good news for those of you who’s aging concerns, like mine, lie below the belt. See, according to a recent study completed by the National Social Live, Health, and Aging Project, 73% of all folks between ages 57 and 64 are still doing the horizontal bop... 53% of those folks between 65 and 74... and 26% of couples between 75 and 85 are still coitally engaged (bet you’ve never heard that expression before).

And golly gee, the good news just keeps coming! Get a load of this: the number ONE reasons for men and women having problems in this area, are ALL completely fixable by the big drug companies! (I knew I’d find ONE reason to like those guys before I died.)

For men, the biggest obstacle is obviously being able to keep the little soldier awake, and for women, low desire is the issue. (Although I know LOADS of guys my age who tell me their wives have that problem today, and I bet you do too, right?)

Anyway, as soon as I read this, YOU were the first person I thought about sharing this good news with, especially on a lovely Friday like today, and so I hope you’re as thrilled about all this as I am, and I hope your future’s as rosy as mine will be.

Now go sell something, Craig

P.S. ONLY a few days left to get your hands on this month’s Seductive Selling Newsletter, and you do NOT want to miss this issue!! The front page article called “Do People Really Change?” will open your eyes about life, and how it really works -- and you’ll also see how -- once-in-a-while, the good guys DO win. Take a FREE test drive of it, and read all about it right here: http://www.kingofcopy.com/ssnl

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I never thought I’d be quoting her, but -- Rachael Ray?

I gotta be honest here -- I never in a million years thought I’d be discussing, let alone quoting Rachael Ray, but you know, in life.. there’s a first time for everything I guess.

Rachael Ray has her own syndicated talk show, she hosts two other programs on the Food Network, just stopped hosting two other programs on the Food Network besides the two she is currently hosting, and... in her spare time I guess, she also publishes a magazine.

Yep, all that spunk and success in this sharp little gal who’s so friendly, you feel like she’s your little sister or something.

And as if you couldn’t imagine it, Rachael Ray’s got one HELL of a work ethic. I recently saw her being interviewed, and you know, she first started her career working as a counter girl in the candy section of Macy’s on 34th Street in Manhattan.

And when the interviewer asked how she managed to come from where she was back then, to where she is now, she gave some very simple advice. She said, “I just worked real hard, and I didn’t complain. And I guess just because I was one of the few people, if not the only person to do this, I really stood out and got noticed, and then as a result, I kept getting one new opportunity after another.”

But you see, there’s another huge component of Rachael’s success, that lies underneath her actions and her driving work ethic, and that is that she knew, what your past looks like... has absolutely nothing to do with what your future looks like, unless you let it.

And regardless of what you think or how awkward you feel, deep down inside of you, there’s a wealth of talent and optimism that’s waiting to be unleashed, far beyond what you think you’re capable of -- if... you’ll only let it out.

Or, you can stifle it and do nothing.

It’s up to you. The choice is yours.

Now go sell something, Craig

P.S. BEHAVIOR?: If you’ve struggled with success, there’s a particular behavioral trait successful people have, that others don’t, and it’s one you can EASILY adapt and reinforce, once you’re aware of it. It’s in “The Back End” column of this month’s Seductive Selling newsletter, which you can test-drive FREE, right now, for thirty days, AND get a ton of valuable marketing gifts as well: http://www.kingofcopy.com/ssnl

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Messages come when you’re ready for them.

In spite of my gruff exterior, there really aren’t too many things that get me irritated. Reason being, about 15 years ago I was in a client’s office one day and I noticed a plaque hanging on his wall.

He was a recovering alcoholic and the plaque had part of The Serenity Prayer inscribed on it. The prayer goes something like this:

God grant me the serenity to accept the things I cannot change
The courage to change the things I can,
And the wisdom to know the difference.

Ever since then, I’ve been able to “let go” of most things that have come my way, that I didn’t particularly want -- or ask for -- no matter how horrible they were.

I don’t know why I’ve been able to do this, or why this simple poem had such a profound impact on my life, but I’m glad it did, because it’s allowed me to focus on the things I CAN control, and THAT is what makes you successful. In fact, I’d actually go so far as to say perhaps I wouldn’t be where I am today, had I not stumbled across this treasure.

We all have shit dumped in our laps we don’t want... obstacles placed in front of us we either need to jump over, crawl around, or shove out of the way in order to move forward, but... when you focus on the problem instead of the solution, nothing happens.

And “nothing”... IS something... that does irritate me.

Now go sell something, Craig

P.S. Just wrapping up this month’s Seductive Selling newsletter, and it’s a doozy. Find out what my Mastermind group knows about success that you don’t, and get a FREE 30-day test-drive of it right here (plus free marketing critiques): http://www.kingofcopy.com/ssnl

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Fight the power: smash the proverbial they.

A few mornings ago I was listening to two guys pissing and moaning while I was working out at the gym. I usually have my headphones on and am pretty oblivious to all this kind of stuff, but these two guys were in classic “preacher” mode and so I turned the volume down on my Sennheisers for just long enough to get a good chuckle in between sets.

These old boys were complaining about some stuff they’d read in the paper, about the steroid usage that’s rampant among athletes, and how all these athletes are getting busted or coming forward to confess.

They kept referring to how “they” never want you to know what’s going on. The “they” in this conversation wasn’t the athletes themselves though, it was “them.”

You know who they are. They are the powers that be. The ones who control the world, communicate with aliens, and sneak food off your table when you’re not looking. They raise your rent, boost your taxes, and rip you off on your auto insurance.

NOW you know who they are, right?

Things getting clearer, huh?

You see, the proverbial “they” represents the powers that be -- the man who’s keeping you down and the woman who’s sleeping with him. “They” represents all the areas of your life you have no literal and direct control over -- or at least no perceived control over -- and if in your sales copy you can restore some of this control back to your prospects, you will empower them and make them feel like a million bucks.

And in making your prospects feel like a cool million... you may just make another mil for yourself.

Who knows? Only if they let you, I guess.

Remember, when you empower others, you always empower yourself as well.

And now I empower you... to go sell something.

Craig

P.S. There’s a HUGE secret in Albert Camus’ 1946 book, The Stranger, that shows you THE critical difference in thinking between successful people and those who never become successful. Can you recognize it too? Read all about it in this month’s issue of the Seductive Selling Newsletter. Test-drive it free and get $1,391 Dollars worth of gifts with it, right here: http://www.kingofcopy.com/ssnl

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Last day to get this -- FREE Trial!

Just to let you know, today and tomorrow will be the LAST chance you have to get this month’s offline Seductive Selling Newsletter. Here’s what David Lowery, from Tampa, Florida is saying about this newsletter: “In terms of what could be improved??? I struggle with this since you are exceeding my expectations of value already. Whenever this rare event occurs in my life, I tend to cross my fingers and hope it continues. Why criticize?”

Here’s what you’re missing if you don’t JUMP at the chance to take a FREE 30-day test-drive (oh, and by the way, if you are sensitive or easily offended by mild swear words, do NOT get this month’s issue):

• In “Final Words From The Back End” you’ll hear about “The Most Gentle Man I Know!” Uncover the secrets behind one of the best personal and professional mentoring relationships I’ve had the pleasure of experiencing as an adult.
• Discover the newest niche markets I’m penetrating, and why... on page 9.
• Want to see where to find TONS of outstanding old display ads? Check out the “Weekend Update” column.
• Uncover some of the biggest pain-in-the-ass customers I have and how I handle them! (Hint: It’s NOT how you think!)
• If you’ve ever wanted SPECIFIC CRITERIA to use, to find out what markets you should be selling in, then you’ll LOVE checklist I’ve made for you on pages 5 and 6! This is truly the kind of information you will keep right next to your desk, for the rest of your career!
• How about sleeping on a $60,000 Dollar mattress? Find out more in Example 6!
• See a killer press release that was so dangerous, the publishers refused to release it, and why!
• And on page 10, you’ll see the new UK Waffle House Queen -- we’ve got everything in this issue!
• You get all this, and more -- heck, I even give you some tangible “Good Karma” this issue -- what more could you ask for?
  

SO check out all this, and much much more by simply taking a free 30-day test-drive of Seductive Selling (and getting $1,391 dollars worth of free gifts) at http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. Don’t forget, the keys to the direct-response marketing kingdom are yours when you test-drive my offline newsletter FREE for thirty days AND get $1,391 worth of fre.e gifts as well, at: http://www.kingofcopy.com/ssnl

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This is what makes them tick...

Today and tomorrow I’ll be out of pocket, so this is the last time you’ll hear from me until maybe this weekend, if not Monday.

You see, today and tomorrow are days I’ve been looking forward to for quite some time. These are the two days my Mastermind group meets to discuss what’s been going on in our lives business-wise, and to help each other by sharing and offering suggestions about how to improve each other’s business, and increase our personal growth by climbing even higher and stretching even further out of your comfort zone than you even thought possible.

We have these meetings three times a year, and they are very demanding. That’s why this is a CLOSED group, and members must go through an extensive approval process.

So, I’ll catch up with you in a couple of days, and in the meanwhile I want to leave you with this quote, from respected Irish author George Bernard Shaw (who actually lived to be 94 years old!):. Shaw said, “Liberty means responsibility. That is why most men dread it.”

The same thing can be said about success, for sure. And that is why so few people choose to participate in roundtable discussions like my Mastermind group. The cold hard truth is that once you walk through the doors and into that meeting, you can NO longer blame anyone else for your failures, other than... yourself.

If you want more info about this group, you can discover it right here: http://www.kingofcopy.com/maverickmarketer

Now go sell something, Craig

P.S. Only THREE DAYS LEFT to get your hands on this month’s offline Seductive Selling Newsletter! Want to see what niche group I’m finishing up beta-testing on? And what the next niche group I’ll be invading it? See my Weekend Update column on page 9, when you go to http://www.kingofcopy.com/ssnl and take YOUR free 30-day trial NOW!

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Matt Damon vs. Sean Connery vs. Roger Moore

A couple of months ago I saw the latest installment of The “Bourne” series with Matt Damon. This one was called Bourne Ultimatum, and as I mentioned a while ago, it was an excellent movie filled with intensity throughout.

In fact, I can’t remember the last time I saw a movie where the entire time, you were on “10.” (In case you didn’t see it, “Ronin” with Robert DeNiro was the same way, actually.)

Now lots of people will look at Matt Damon and argue that he’s not really “right” for an action hero role. After all, he’s not as “smooth” or “pretty” as Roger Moore... not as rugged-looking as Sean Connery, and he lacks the aesthetic charm and foreign “je ne se qua” of Pierce Brosnan.

And you know what?

Those folks are 100% right.

But do you want to know something?

It doesn’t matter, and there probably wasn’t even one person in one theater in the world, thinking about that when they were watching Damon in Bourne Ultimatum. Because what Damon lacks in suave, he more than makes up for in intensity and passion.

And intensity and passion are two of THE strongest characteristics great sales people possess. In fact, even when I critique a piece of sales copy that isn’t necessarily “great copy” per se -- if there is passion and intensity in it, it will be FAR more effective than an emotionally devoid piece of copy that is, in theory “well written.”

Keep this in mind, because if nothing else, your intensity and passion allows you to connect with your prospects (or not). And the first step in the relationship-building process, is ALWAYS... connection.

(And by-the-way, there is NO better way to learn about pushing your prospect’s emotional buy-buttons, than to dig into the Seductive Selling System, right here: http://www.kingofcopy.com/seductive )

Now go sell something, Craig

P.S. Only FOUR DAYS LEFT! To get your hands on this month’s offline Seductive Selling Newsletter. On page 6, you’ll discover how this global service business uses a proprietary system to “hook” their clients -- and how they screw it up in half the world! Confused? Don’t be -- it’ll be CRYSTAL clear once you understand what’s going on behind the scenes, and why. Check it out NOW and test-drive my offline newsletter FREE for thirty days AND get $1,391 worth of free gifts as well, at: http://www.kingofcopy.com/ssnl

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Darwin's Theory Of Natural Selection: Genocide Waiting

So last weekend I went up to Orlando for a few days of R & R with my wife and daughter. One of my sons joined us for one night, but my sons are old enough now that they’ve got lots of recreational and social activities (and girls) they are involved with, so as you would imagine, their social time with us is more limited nowadays.

Funny thing happened to us -- a nice funny thing, too. When we got to the Disney Beach Club, the valet told us we had special reservations on the Concierge level. I didn’t even know they had Concierge level in this hotel, and Anne was looking at me just as puzzled, since she didn’t book that level, either.

We didn’t really know what was going on, but no sooner had the valet taken our bags, then another person comes out and says “Hello Mr. and Mrs. Garber, welcome to the Disney Beach Club.” He then goes on to explain how Disney is making “One Million Dreams Come True” this year, and as part of this campaign, we were randomly selected to have our room upgraded.

That was a very cool thing to have happen to you. It REALLY sets your vacation off on the right foot, and having a complete stranger call you by your name creates instant rapport (which is why you should personalize as much of your communication -- especially e-mail and direct mail, as possible).

Besides the weather, which rained on and off, we really had a terrific and relaxing weekend. In fact, if truth be told, it was very hard for me to come back to work, which doesn’t happen too often since I really enjoy what I do.

Now I want to tell you a little story about something I saw in Orlando, that was literally astounding to me. I realize I am probably going to offend a bunch of people, but if the truth offends you, then you and I probably weren’t meant to be, and you shouldn’t really be reading these e-mails anyway.

O.K.?

So here’s the deal. I consider myself a pretty streetwise person, but in reality, that’s based on experiences from long ago. Because although I grew up on the streets of New York City, and did lots of naughty things back then, for the last 18 years of my life I’ve lived in the suburbs in Florida, and now for the last 2 years, I’m even further removed from that, living in the styx out in rural west-central Florida.

So combine this with the fact that I don’t really get out very much since I work out of my home, I’m probably out of the loop as far as what’s really going on out there in the world today with respect to certain things.

For instance, one thing I’ve been reading about for the last few years, is the incredible “fat crisis” we have going on here in America. The way they make things out in USA Today, you’d think we’re all about to die.

I can’t envision that, because I’m simply not out and about that much. The people I see in my small little world don’t have that problem, or at least not to that extent.

However what I saw this past weekend was absolutely astounding! For instance, do you know what the biggest lines were at the park?

No, not the lines for the rides -- the biggest lines at the park were the lines that formed around all the fat people who were riding around in scooters! Those things take up loads of room and you need to walk way out of your way to get around them.

I was absolutely mortified at the size of some of these people! This went W-A-A-Y beyond being a few pounds overweight here. These folks were like 2 and 3 HUNDRED pounds overweight.

This is not funny -- USA Today is right!

It’s almost like you’re going to have some sort of genocide of fat folks if things don’t change. There’s no WAY the human body can exist at massive girth like this.

And what’s really interesting is that all these folks consider themselves disabled, not overweight. They park in disabled parking spots... use disabled accessories... and line up in special lines for disabled people.

So they are buying into the entire disabled mindset, hook, line and sinker.

Very sad, indeed, and tomorrow I’ll share with you, what I felt was the PERFECT story that exemplified the sad mindset of these folks, so stay tuned.

Oh, by the way, do you know the one man who is disliked MORE than O.J. Simpson? Let me know who you think it is, and I’ll tell you the answer tomorrow as well.

Now go sell something, Craig

P.S. “GO TO HELL?” This month’s offline Seductive Selling Newsletter was just mailed out this week, and if you’ve ever felt like telling one of your customers to “Go To Hell!” then you MUST get your hands on it! Test-drive it for fre.e right here, and get LOADS of gifts with it: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Finally, a gift from Starbucks.

If you were awake, then you noticed last week I did not send out too many e-mails. A few folks were wondering if anything happened to me, and the answer is “No.” I am, in fact, very alive and well and full of piss and vinegar.

I was simply slammed with work and had lots to get done before leaving for a long weekend away on vacation, which I am now back from, and VERY well-rested.

Before I get started today, I have a couple of announcements to make -- and they may irritate some folks reading this. First, if you are a regular reader of this e-zine and do nothing else but read this e-zine, what you’re really getting out of it -- and frankly, out of your business -- is far less than what you can, and what you probably should be getting.

You see, reality is... the amount of energy you put into something, is directly tied to the amount of investment you’re making to get that information. So while I’m not saying you shouldn’t listen to the sage advice I have to offer about marketing, business, and sometimes even life in general -- if that’s ALL your doing, you are leaving munney, and unfulfilled ambition on the table.

With that said, at a MINIMUM, you should be reading my offline newsletter, which is called Seductive Selling. Here’s a comment I received last month about it: “OK, I have been reading your newsletters for last 4 months and have also read 6 back issues. I have subscribed to (someone else’s) newsletter for the last 4 years and I am amazed that you surpass his material, which is darn good.

I think the best part of your entire newsletter is your rewrites of bad marketing. I can clearly see your teaching points about triggering emotional buy buttons and writing copy that kicks butt. And it makes sense because you put your money where you mouth is and show us what you got. This gives you a lot of credibility in my book and really drives home your teaching points in the newsletter.

Please keep doing this. In my opinion the rewrites are worth 7 or 8 times more than any other section. And the rest of the newsletter is still terrific.

I also appreciate that you go out and find good and bad marketing yourself by just doing your normal activities of life. This has helped me become more aware of marketing in magazines, newspapers, driving down the street, or whatever I happen to be doing. This definitely is a good thing. Also you break down these pieces in a lot more detail than (so and so’s) newsletter, which really helps anchor your message better in my mind. I still love (so and so’s) newsletter, but you really hone in on the “how” of writing better copy and I really appreciate that.

In terms of what could be improved??? I struggle with this since you are exceeding my expectations of value already. Whenever this rare event occurs in my life, I tend to cross my fingers and hope it continues. Why criticize? Best regards, David Lowrey - Tampa, Florida”

So now listen up -- if what David has to say makes you realize you’ve been completely missing out, then get on board NOW and test-drive my newsletter yourself pp FRE.E, and with NO commitment, right here: http://www.kingofcopy.com/ssnl

This month’s issue is being mailed out today, and it’s literally packed so thick with information, you’re going to have to squint, just to read it all -- and I kid you not.

And now, let me tell you what else is going on. I’ll tell you about my mini-vacation starting tomorrow, but for today, let me tell you about the only good thing Starbucks has ever done for me.

First, you have to understand I hate Starbucks. Not because they are capitalist pigs -- I respect them for that -- but I hate them because I’m a bit of a coffee connoisseur, and Starbucks coffee simply sucks. Starbucks coffee tastes like good coffee left out in the rain for a month, then you add dirt and boil it up again -- and voila, that’s what Starbucks coffee tastes like.

Nevertheless, I DO go there every once-in-a-while, just to sit and get away for an hour or so with my wife. It’s a reasonably nice atmosphere, and I can sit outside and smoke a cigar while we catch up on things with each other.

Last week, I ordered a latte there (it’s about THE only thing I can stomach in the place) and they handed me a paper cup with an absolutely perfect quote written on it. It was called, “The Way I See It.” By Anna Nalick, a songwriter out of California whose song “Breathe” was played on the Grey’s Anatomy television show a while ago. Anyway, Anna said this:

“A valuable lesson I’ve learned from making music is to never let anyone intimidate me. Every student, celebrity, CEO and math teacher in the world has experienced love, loneliness, fear and embarrassment at some point. To understand this is to level an often very lopsided playing field.”

Now why should this be important to you, besides that it’s a true statement?

Any ideas?

Yes? No? Huh?

It’s important because when you want to sell someone something, you should never let anyone intimidate you. ALL your prospects, regardless of what they do and how much cashola they may have, are nothing more than people -- just like you. They’ve all been burned before... hurt by lovers and spouses... excited when they ride a rollercoaster... and humbled by the innocence of a small child.

If you can understand this and step up to the plate, then you really do get to level an otherwise somewhat lopsided playing field. And I don’t know about you, but give me a level playing field, and I’ll win every time.

And so this brings me right to the second announcement. If you understand that your ability to sell is ONLY as good as your ability to push your prospect’s emotional buy-buttons -- whether your prospect is a student, celebrity, CEO or math teacher -- then you want to get your hands on my Seductive Selling System literally right now, because tomorrow’s Seductive Selling Coaching Call is all about helping you communicate more effectively.

Tomorrow’s call shows you "How To Unleash Your Imagination And Get Your Creative Juices
Flowing... So You Can Sell More... And Write More Persuasively!"

If you order the System within the next 24 hours, you’ll be sent the information you need to get on the call and participate and ask questions, and you can do this right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig

P.S. Discover how I DESTROYED the competition by creating a sales piece that pulled a 42.7% response rate, and a 218-to-1 return on the first shot at http://www.kingofcopy.com/leads

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

A 44% Boost In NEW Leads

I just finished writing this month’s Seductive Selling Newsletter and sent it off to the printers, and it’s a real doozy.

It’s called “The Pissed Off” issue, and believe me, you do NOT want to miss it.

Here’s what Kevin Saffari, from Irvine, California had to say about last month’s issue:

“Tell Craig I did exactly what he said to do in last month’s Seductive Selling Newsletter with my latest mailer. I changed the font size, type, and changed the headline color like he suggested. Changed the incentive spot to #2, and WHAM 44% increase in calls, went from 100 calls to 144 so far.

By the way dude you are awesome, thanks a bunch. I even started my coaching program.

By the way, I’m going through your new marketing materials and they are awesome… I am a member of XXX (name withheld) group but I think you are THE KING OF COPY … ../…………..so best of luck to you and your beautiful family.”

If you want to find out what all the buzz is about, and get your hands on the same strategies people like Kevin are using to boost their own leads by 44%, then take a FRE.E 30-day test drive of Seductive Selling, and get $1,391 Dollars worth of bonus gifts right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. I’ll even tell you where the best Italian food in Europe is in this issue -- and you won’t BELIEVE where it is! So check it out now at http://www.kingofcopy.com/ssnl
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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com/ssnl

Last Day -- This Is IT!

The amount of e-mails and faxes we get in here is staggering. But I recently received one e-mails that I thought you should know about:

It was from Peter Kici -- a loan officer out of Orlando, Floirda, and here’s what he had to say:

“Hey Craig, First I just want to tell you the interview with Christian Godefroy was the best or one of the best I’ve ever listened to. As of today I have listened to it at least 4 times. The 2 of you together was like a couple of great musicians getting on stage together and just playing.

This guy Christian is so calm, when he speaks he just puts you at ease, this is one person I would love to have the honor to meet. The topics and info were priceless. He is amazing and you are a truly amazing person for hooking the whole interview up -- that was a classic! Just wanted to let you know.”

O.K., so here’s the deal: Today is THE last day you’ll be able to get your hands on this interview, which comes along with your Seductive Selling Offline Newsletter fre.e trial subscription.

In this month’s edition, you’re going to miss out on the following information:

• What to do when your credibility gets smeared. You have TWO choices -- you’ll get to hear a REAL LIFE example of what one sharp real estate entrepreneur did, and how things worked out! (Bonus Audio CD included!)
• Consistent and common characteristics of successful entrepreneurs -- discover the hard-nosed investment they make, day-in and day-out.
• How to be just a “little” different -- enough to boost your sales by 20%! (on page 9)
• The seedy side of London (on page 7) -- where to go!
• How to make a killing using the same strategies swingers use (and no, that’s NOT a typo -- “swingers” is correct.)
  
• New technology to use online, that works VERY effectively!
• And... much much more!
  

To get your 30-day fre.e trial NOW, and so you can dig into all this info RIGHT AWAY and get to listen to the Christian Godefroy interview, go to http://www.kingofcopy.com/ssnl

Have a good weekend.

Now go sell something, Craig

P.S. Remember, today is the LAST day you can get your hands on this -- go to: http://www.kingofcopy.com/ssnl -- NOW!

What kind of question does a $300 Million Dollar man ask?

I get a lot of questions about this one. It’s something I’ve addressed many times, but admittedly, it’s confusing to say the least. So here goes...

You know, one of the greatest headlines I’ve ever seen was in the form of a question. The question read, “Is This Food Dangerous To Your Health?”

Why is this headline so incredible?

Let’s take a look: for starters, it provokes an incredible amount of curiosity for almost anyone, but most definitely for people concerned about health and wellness -- which is the target market for this ad.

Second, EVERYONE who is interested in this product will have to answer “Yes” to the question, and this is one of the hard and fast rules about using questions in your headline, as a matter of fact.

If you can’t answer “yes” to the question, and you’re in the target marketplace, then it’s NOT a good headline.

So for example, the question “Do you like oranges?” would NOT be a good headline here, because although SOME of the folks who are in this target market (health and wellness) will surely say “yes,” MANY of them will say “no.”

So if you want to use a question, your question really needs to meet two standards: One, the answer to the question has to be answered “Yes” by everyone in your marketplace. Two, you want your question to provoke and arouse as MUCH intense curiosity as possible within your marketplace itself.

And three, you also want your question to dis-qualify as many people as possible. Meaning this: ALL the folks who answer the question with a “No” -- should NOT be part of your marketplace. This is basically the inverse to the first rule, but it’s also a standalone rule in and of itself.

Got it?

O.K., now listen -- the person who wrote the “Is This Food Dangerous To Your Health?” headline, is my good friend Christian Godefroy. Christian has been a successful publisher, copywriter, and self-help author in Europe, for over 35 years now, and he’s sold well in excess of over $300 Million dollars of goods and services, AND... Christian is actually this month’s Audio Success CD of the month interview! I interviewed Christian while sitting in his living room in his beautiful Oceanside home in Portugal, and the things he revealed were outstanding.

Here’s what Erik Johnson from Newark, California had to say: “By the way, I got the August newsletter yesterday. The Christian Godefroy interview is pure gold.”

Christian is not only a dear friend of mine, but he’s also a mentor and someone I look up to and respect -- and those folks have been few and far between in my life, so if you have even an INKLING of a desire to improve your marketing AND your life, then JUMP on this last chance to listen to Christian Godefroy, by taking a FREE test-drive of my offline Seductive Selling Newsletter -- and get a TON of bonus gifts to boot (including TWO FREE marketing critiques!), right here: http://www.kingofcopy.com/ssnl

(Take a look at those nice new graphics on top of the page too!)

Now go sell something, Craig

P.S. One of my clients recently struck “paydirt” with a mailing that pulled in over $218 for every one dollar he spent. Read about his story, right here, at http://www.BriansIncredibleJourney.com

To iPhone... or NOT to iPhone, THAT is the question.

Your decision to make almost EVERY purchase you will ever make for the rest of your life, is going to be based on some sort of an emotional reason.

You may or may not justify your purchase later on with some sort of logical reasons, to validate your decision, but make no mistake about it, emotion rules here, baby.

So for instance, unless you’ve been living underneath a rock, then you’ve no doubt about the iPhone -- Apple’s “Mac” of cell phones, that runs on AT&T’s (crappy) service.

If you didn’t know it already, Apple did a great job ramping this thing up in an advanced marketing campaign that’s allowed them to laugh all the way to the bank, in just the first 60 days alone.

Well over a million phones have already been sold, and at $600 bucks a pop -- you do the math -- but the numbers on this thing are HUGE.

Let’s take a brief look at just TWO of the emotional buy-buttons Apple successfully pushed to get people like me (We’ve got two of them.) to order.

For starters, the device pushed the “NEW” emotional buy-button, big-time. Since the dawning of time, humans have always wanted the newest gadgets, the latest technology and fashions, and the most cutting-edge performance -- especially here in America.

Now you want to be careful here, because if you’re going to call something new, you’d better make SURE it’s new. If you’re lying -- or even if you’re stretching the truth on this, all you’re going to do is piss people off, VERY quickly -- so don’t screw around here. MAKE it new if you’re going to call it new.

With the iPhone, almost EVERY single aspect of it’s operation, AND it’s look, is new, so they certainly delivered on this one.

Now another buy-button that was pushed was “vanity.” And vanity can be used many different ways, but in this particular case, due to the (perceived) limited early availability of the iPhone... the high price of it (more than double what most cell phones cost)... and the sleek packaging of it -- the box it came in was more like a small vault than anything else -- Apple was very successful at giving you elite status by owning one.

Notice here, that low prices, and wide-spread availability had nothing to do with the success of this product. This was a high-end vanity sale all the way. (Pay close attention to this.)

Why did I buy these phones?

Actually it was none of these reasons, but I do spill the beans about what happened and why I was FORCED to get them, in this month’s Offline Seductive Selling Newsletter, which you can test-drive for FREE, but ONLY for TWO more days, and only right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. And if you want the FULL scoop about pushing your prospects emotional buy-buttons, then check out my Seductive Selling System. It comes with a 185-page manual called “47 Ways To Push Your Prospects Emotional Buy-Buttons And Laugh All The Way To The Bank!” and you can get it NOW at http://www.kingofcopy.com/seductive

Stock Market: Crisis Or Correction?

Yesterday in the gym, lots of people doing cardio on the machines were riveted to the television screens. CNN was covering the stock market’s up-and-down ride.

The headline scrolling across the screen was “Crisis or Correction?”

And of course, they had a couple of different folks on the television who were on different sides of the coin. Some felt we were in a crisis, and others felt the market was just correcting itself.

But what’s important to take note of, is that the people who are offering their opinion about this issue, are no different from you. All they did was volunteer to take a stand on something and then by taking the position of an expert, they suddenly became an expert.

It really is that simple.

I have loads of people -- even in my coaching and mastermind groups -- who, for some reason, get “stuck” on this expert thing, and you really shouldn’t. Just think, do you really know for sure, that the person on television knows more about the subject they are speaking about, than you do?

No, you don’t.

And does it really even matter?

No, it doesn’t.

But here’s the thing. Even if someone is smarter than you... or more experienced than you are -- does that make the information you have to offer any less valuable?

Again, no, it doesn’t.

So step up and get rid of your fears over this.

Besides -- isn’t it better to fail and gain courage through your efforts, than to fail because you never even tried in the first place?

You tell me.

Now go sell something, Craig Garber

P.S. Want to hear from a man who’s fearlessness has led him to sell over $300 Millyun dollars worth of goods and services? His name is Christian Godefroy, and he’s this month’s Audio Success CD Interview of the month, which was just shipped out yesterday. You only have a few days left to get your hands on it if you’re not already a newsletter subscriber, and you can even take a fre.e test-drive of my offline Newsletter right here: http://www.kingofcopy.com/ssnl But after the end of this month, you won’t get a chance to listen to him, ever again!

The Bourne Factor: It’s What Everybody Wants, Now.

Hey, before I get going, make SURE you check out the new Bourne Ultimatum movie. I saw it this weekend with my wife and my sons and it was AWESOME. An absolute thrill-a-minute, and like me... the movie was on “10” for the entire length of the film.

Matt Damon is AWESOME in it.

Now let’s pause for a moment and just slow down and switch gears, because it’s Tuesday morning, and we’re not quite ready to be on “10”... or even “8” or “9” for that matter.

Alright?

Good, then slow down and let’s talk about the one thing EVERYBODY wants, including ALL your prospects. It’s why I went to the movies this past weekend, and it’s why Bourne Ultimatum took in $70.2 Millyun dollars in it’s opening weekend.

Regardless of what the experience you are selling involves -- even if it’s cemetery plots, for goodness sakes -- your prospects all want to be entertained.

Not only that, but people will spend a small fortune to be entertained.

So if you’re selling ping-pong tables, you’re going to talk about the experience your buyers are going to have while they’re playing ping-pong. How much fun and excitement they’ll have with their family and friends, and how they can have intense competitions to see who’s best!

What you DON’T want to talk about is how hard the wood is... or the diameter of the ping-pong balls... or how long you’ve been in business, because this is about as entertaining as talking about the tax code or something, right?

(And by the way, we have an outdoor ping-pong table and it’s a TON of fun!)

And the truth is, even if you are selling gravesites, you don’t talk about the dirt... or the location overlooking what was once a busy side-street, but is now stretch of Section 8 row homes. You talk about how your final resting place should be a place where your loved ones can peacefully reflect over all the memories they shared with you during your wonderful life. How it’s a place for privacy, intimacy, and reflection.

Make sense?

So always keep in mind the “Bourne” factor in whatever it is you’re selling. Entertain, and sell. Elmer Wheeler put it best over 50 years ago when he said “Sell the sizzle, not the steak.”

O.K. Oh, and speaking of entertainment -- if you haven’t seen it yet, check out MY video. Entertaining? You tell me. It’s right here: http://www.youtube.com/watch?v=PEqaUVJEaq8

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter is going out later on this week, and it’s a DOOZY of an issue. Make SURE you check it out -- take a FRE.E test-drive right here, and get TWO sales copy critiques on the house -- only 10 days left! http://www.kingofcopy.com/ssnl

Another Reason Why The ‘Convincing’ Business Sucks

If you own any of my products that come with Audio CD Interviews, or if you’ve ever heard me being interviewed live, then you’ve probably heard me make the comment that “being in the convincing business sucks.”

What I mean by this, is that you’re FAR better off spending your time finding people who are already interested in whatever it is you’re selling, and then just letting them know why they are better off working with you than with anyone else, than... trying to convince someone in the first place, why they need your widget or whatever it is you’re offering.

But here’s another deep-seeded reason why you shouldn’t ever waste your time trying to convince someone to buy something they may not want to, or for that matter, to do anything they aren’t committed to: You see, most people have deep-seeded beliefs about how life works and what’s supposed to happen.

“Hoping” someone’s open-minded enough to toss those ingrained thoughts and feelings aside, isn’t a very good business strategy. (That’s another thing you’ll hear me say a lot -- “hope isn’t a good business strategy” -- Do you agree with that?)

So you either need to sell those folks who don’t believe you by telling them a message they will be receptive to instead (like stomach pain can be eliminated only be eating the right foods, not by using antacids), or you need to find better people who will be easier to sell to and more receptive to your messages.

Meaning, find someone who can hear your message louder -- without you having to scream.

Good advice for a selling relationship -- and probably even better advice for a romantic relationship.

Now go sell something, Craig Garber

P.S. FOUR DAYS LEFT! To get this month’s Seductive Selling Offline Newsletter -- test-drive it for FREE, get TWO FREE marketing critiques, and discover the sneaky way to use vanity and humiliation to create your next compelling sale message! Get it here: http://www.kingofcopy.com/ssnl

It’s the most important thing to know.

I’ve been studying a lot of old ads lately for a project I’m going to start working on soon, and it’s amazing how easy it is to get bogged down in complicated selling formulas when you really don’t need to.

A lot of your positioning and how well something is going to sell, is completely based on the simplest things you say.

Usually, complicated things make people stop and pause, but instead of stopping and pausing to try and understand what’s going on, they stop and pause because there’s been a disconnect. The words and music just aren’t matching and when this happens, “poof” -- whatever you were trying to do goes away like a puff of smoke.

For example, here’s a headline of an ad I came across. I wouldn’t be interested in ordering this book because the subject matter isn’t relevant to anything I’m interested in, but what a brilliant and useful headline:

“The most important book on creating wealth since Think And Grow Rich!”

There are so many ways you can use this, but let’s look at just a few of them:

For starters, you can say almost ANYTHING is “The most important”... you fill in the blanks.

As an example, if you are pitching fishing gear, you can easily say “The most important breakthrough in catching fish, since the fishing rod!”

Or... if you are a divorce lawyer, you can say “Inside... the most important thing to know if you are going through a divorce!”

That’s pretty compelling, isn’t it?

Now you’d better have something good to say after this, or else you’re dead meat, but... that’s another subject entirely.

The other VERY clever thing about that ad (which was for a book about Multi-Levvel Selling, by Randy Gage) was that by making a reference to Napoleon Hill’s “Think And Grow Rich,” it uses Think And Grow Rich as a standard frame of reference -- almost like an implied endorsement.

So now let’s take a look at how you can use THIS strategy in your business:

Plumbing: “The most important discovery since the floating turd!”

No, I was just kidding on that one -- I wanted to see if you were paying attention.

How about this instead:

“The most important plumbing breakthrough since the snake!” (A snake is the very long spindly thing plumbers use to unclog your toilet. It can go literally dozens of feet up into your system. One time I’d recently moved into a home -- back in 1993 -- and the plumber went 100 feet into my system to unblock our toilets. He found eggshells, lobster claws -- you name it, it was in there.)

Or what about this, if you are selling fuel additives:

“The most important breakthrough since lead-free gas!”

This makes your base of comparison HUGE, with virtually no effort on your part.

Again, I will emphasize that you’d better be able to deliver on this, otherwise you’re toast, and don’t EVER lie, but I’m sure you can figure out the difference between right and wrong.

Now if you’ve every wanted to figure out how long it takes to become a Millionaire -- and I don’t mean that hypothetically -- then you’ll want to check out this month’s issue of my offline Seductive Selling newsletter. I have an extensive article that genuinely addresses this question, and also does a fair amount of soul-bearing as well.

Test-drive it for fre.e and get $1,391 worth of bonus gifts -- including FRE.E copywriting and marketing critiques -- right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Who said, “I think the blood is rushing to my antlers.”? Bet you don’t know.

Again, make sure you check out that article about becoming a millionaire, right here: http://www.kingofcopy.com/ssnl

What Paris Hilton Knows... That You Don’t

If you live here in America, practically a moment doesn’t go by where on some news or entertainment gossip show, they aren’t covering Paris Hilton.

Right now, every night you have literally DOZENS of shows covering Paris and whether or not she is going to get out of jail, and the myriad of (meaningless) circumstances around this.

There are so many excellent marketing lessons here about pop culture... the fickle American temprament... and our willingness to forgive.

But what’s also very instructional, and what I want to talk about today, is “visibility.”

You see, a good chunk of your popularity and recognition, will come from you being “visible” to your marketplace.

And whether this visibility comes in the form of an e-mail... your physical presence at trade shows... or because you are constantly arriving in your prospects home or office mailbox... frankly, it doesn’t really matter.

Because being seen adds an aura of success and popularity to you, which you simply can NOT create any other way.

Yes, talking about how wonderful you may be, and having others talk about how wonderful you are, is definitely important, but... “Being There” adds another unique dimension to your success, that is simply irreplaceable.

Paris Hilton knows this, and that’s why she’s been able to cultivate a buzz... and a fairly large following -- and command large fees just to “be seen” at parties. Especially considering she isn’t known for, or have any particular talent or specialty skills.

You may dislike Paris, or you may love her. But once she gets out of jail, she’ll continue laughing... all the way to the bank.

Be seen... or be invisible. The choice is yours.

On page 1 and Example 1 of this month’s Seductive Selling newsletter, I’ll show you a SPECIFIC live example of how to get seen in the mail. In fact, this piece literally went to the TOP of my mail pile. Test-drive this newsletter fre.e, AND get a ton of bonus gifts to boot: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Kick fear right on its ASS, NOW!: http://www.kingofcopy.com/science

Happy Anniversary

Today is my 13th wedding anniversary, and soon we will be leaving for a long weekend out of town, for our anniversary, and then for Father’s Day (which I may talk about tomorrow).

Here are a few items related to anniversaries and relationships:

I love the U.K. I have a number of clients over there, as well as folks in both of my coaching programs and my mastermind group. And of course, the love of my life is from England, so... the UK has been darn good to this Bronx boy.

But here’s something that’s going on over in England which is definitely “different.”

Apparently, dogs are now a part of many weddings -- in some cases serving the role of “best man.” Pet London is a store in London, England, that outfits dogs for weddings in grand style. The owner, Melody Lewis, can dress a dog in a tuxedo or a lovely silk and lace bridesmaid dress.

In 2005, the company sold 700 dog tuxedos. In 2006, she sold over 500 bridesmaid dresses for dogs. And this stuff isn’t cheap!

Outfits for one-day dog wear can cost in excess of $1,000 U.S. Dollars.

Church of England priests have also given authority to include dogs in wedding ceremonies, specifically as ring bearers.

(Note to all women: If your future husband has a dog at your wedding, in the role as his best man, consider yourself warned that he MAY... have relationship issues that will rear their ugly head later on.)

Here’s some other relationship information that’s interesting: An online survey of 1,001 married adults, taken by Insight Express for Reader’s Digest earlier this year, asked what the three most important factors for a successful marriage are, and here are the results:

Trust - 63%

This one isn’t surprising, but it IS surprising only 63% of the people surveyed feel trust is one of the most important ingredients for a successful marriage. Sheesh, you can’t have ANY kind of relationship without trust.

I think the number came in so low here because some folks are just so resigned to the fact that “trust” simply doesn’t exist.

Or, they are simply ignorant or dumb.

Time Spent Together - 52%

This is VERY important, and it’s also the most challenging part of having a good relationship, especially when you’re an entrepreneur. What I do, is actually put down on my calendar the time I’ve carved out for Anne and I to hang out. If I schedule it like an appointment in my calendar, this way, nothing else can take its place because it’s set in stone, like a business appointment or something.

Try that, and tell me if it works as effectively for you.

Two categories came in tied at 30% each -- Compatibility and Resolving Differences

Yes, compatibility is HUGE. Some folks are more compatible under the “opposites attract” theory, but that was a BIG no-go for me in my first marriage. Anne and I have quite a lot in common, and for us this works very well. We will generally reach the same conclusion about things. Others will obviously differ.

Being a strong personality, resolving differences didn’t come easy for me, but I worked VERY hard at it in the beginning of our relationship because it was important for me. I knew when I married Anne I wanted to stay with her forever and so I learned how to compromise.

Not that I’m perfect at it... and not that I do it without some prodding once-in-a-while, but... it’s made me a better person overall and I’ve learned to compromise outside of our relationship, in business, and with my children as well.

There are certain things I won’t compromise on, but you don’t really have to deal with stuff like that too often.

Besides, if you have teenagers and don’t learn to compromise, you will surely soon be dead of a stroke or something.

So that’s my story and I’m sticking to it, and most important, I want to wish the love of my life Anne a wonderful day, and thank her for putting up with me.

Now go sell something, Craig Garber

P.S. On page 5 of this month’s Seductive Selling Newsletter, which goes in the mail next week, you’ll find what promises to be the MOST shocking copy you are ever likely to see. Test-drive it fre.e here at http://www.kingofcopy.com/ssnl

60 down, 35 to go?

2006 marked the year the first Baby Boomers turned 60. Our generation (I’m one of the last boomers, born in November 1963. The boomer era “ended” 12/31/1963.) has been one of the most consumer-driven generations in history.

According to the 2007 Research Alert Yearbook, here are some marketing themes currently influencing consumer trends, and many of these themes have been boomer-driven.

• In case you hadn’t noticed, the internet has now fully integrated itself into every aspect of your personal life. And almost EVERYONE now has access to the web -- either at home, or at work. If you’re not using the web in your business, it’s like driving a car that you have to crank up to get started - you’re going to find yourelf FAR behind everyone else.

• Luxury marketing -- meaning marketing luxury to the affluent marketplace and to people who want and “affluent-like” experience -- has exploded and is continuing to do so. If you’re not reading Robb Report regularly, and offering these kinds of experiences to your clients and customers, you are really out of touch with this.

• And there is less and less of a divide between parents and kids over things like music, television, and pop culture overall. Although children are leading and defining the popularity of these things -- their folks aren’t all bent out of shape about this anymore.

Are you taking advantage of these trends?

If you’re not marketing into at least TWO of these trends, then you need to get your hands on this month’s Seductive Selling Newsletter. I’ve just finished writing it last night, and it’s a doozy! Not to mention, the killer interview you’ll be getting with Brian I. Sacks (and the “I” stands for “I’m a millionaire!”, who recently sold his business for over 7 figures. Brian and I talked about everything from “late night hotel movies that cost a lot”... to risk-reversal... and lead generation techniques.

If you’re NOT a subscriber, then get on board NOW and take a fre.e test-drive at http://www.kingofcopy.com /ssnl and get $1,391 Dollars worth of gifts along the way.

Now go sell something, Craig Garber

P.S. Yesterday’s radio show is not posted at http://www.kingofcopy.com/radio

P.P. S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

On Bleating Sheeps And Odds and Sods.

There’s a curious man in my Mastermind Group named Jeff Pettitt. On the surface, he’s a pretty tough fellow. Big guy, clears six-foot easy and then some, lean and tough as nails. The kind of lean that makes boxers hard and effective, not lean as in “skinny.”

Not wimpy by any means, yet a proper British fellow. (He even wore a tie to the barbecue I had at my house.)

Jeff grew up in London, oddly enough probably not in too different an environment than myself, growing up in The Bronx, thousands of actual miles away, and millions of lifetimes in the distance.

Jeff was an FA referee for 15 years, which means in a nutshell, that he was the top dog in a country where soccer players and anything to do with the game, are revered the same way money and power are revered in this country.

And just to clear that up for any of the dumb folks reading, he wasn’t “a referee in a nutshell”, he was a professional soccer referee, in case there was any confusion. “In a nutshell” is just an expression. I think it might even be called a colloquialism. (Whew, 6 syllables!)

Anyway, Jeff’s got a number of new and exciting things going on in his life, both professionally and personally, as a result of all the success he’s been experiencing, which of course, is the result of all the hard work and smart effective marketing he’s
been doing. (Again, outside of the nutshell.)

Jeff’s also a mentor to loads of up-and-coming referees, which I’m going to advise him to stop doing at our next mastermind meeting at the end of April. I’ll tell you why in a moment, but first, here’s some correspondence between Jeff and one of his
lads, just so you can see what a quality guy Jeff really is. Oh, and read this out loud because Jeff’s got like a solid half-dozen lessons in there - some of which you NEED to
hear:

“Your e-mail does give me a chance to speak to you about how I would push your refereeing career forward. Incidentally, it will elevate your work life as well.

I would ask you to re-read your e-mail to me.

What did this referee do that made him so terrible? I would change your mindset from "he was terrible" to "for him to get better he needs to..." in other words don't bring me problems bring me solutions. If you take this as an attitude for work life as well you'll become a real go-getter in your place. Your bosses will come to you for solutions and you'll start taking off. And like refereeing if you want to make it to the top you better get yourself out of the sheep's pen where everyone is bleating. Will the other sheep like you? No, because you'll show them that they could be better if they got off their butts.

Of course, with a couple of promotions your mortgage will become relatively smaller as you'll be earning more.

Secondly, you don't need a gym membership. You need cardio-vascular strength and that comes from running. You need a good pair of running shoes and the will to get out 3 days a week and build some miles into your legs. I didn't join a gym until I was on the Premiership and that was because I needed to train during the day to enhance my fitness.

As for expense - this is just an excuse. When Fiona and I moved into our house at Welling we had £28 a month for food and clothes!

[Side note: Jeff and Fiona just moved into a HUGE freaking home that costs 7 figures over in the U.K. He also flies business class from the UK to the U.S., four times a year to attend my group meetings. Rest assured, they’ve come a long way, baby.]

So to get the right level of fitness I ran in my work shoes around the streets of the city of London in the evenings, in the middle of the night, basically every lunch time. This meant that all my training was free.

(At that time I worked shifts - and even that wasn't an excuse to stop me getting there.)

Plus I joined the other referees at CUACO on a Wednesday evening. I also made the rule that unless I had a game on a Tuesday I was always going to be at CUACO on a Wednesday come rain, sun, snow, etc. etc.

And now as you see my route to the top you can start to understand why I don't take any old rubbish from anyone about this, that and the other. Getting to the top is about
sacrificing the nice things now for the rewards later. Yes you can keep eating burgers and drinking yourself under the table and finding excuses why you shouldn't be running the streets and you can also keep looking at the TV as referees with the same ability as you appear on those games and you can bore the pants off the other couch potatoes who would have and could have.

Or you can start right now to watch your diet, watch your fitness levels and watch your career go through the roof - both on a Saturday and during the week.

The choice is yours. Jeff

PS It's simple not easy - but nothing worthwhile was ever achieved easily.”

You know, it’s VERY rare to find someone who’s as caring as Jeff is (about as rare as finding an Englishman who actually spells his name “Jeff” and not “Geoff”), and Lord knows he’s a pillar of rock-solid compassion and sincerity, in spite of the fact that he could easily justify not being one.

And reality is, this is literally the very BEST advice this young lad could have received from anyone.

So... why am I going to suggest to Jeff next month, that he stop doling this advice out?

Is it because I am a horrible guy?

Is it because I’m jealous of Jeff’s nutshell?

Or perhaps... I got kicked off my junior soccer team and I’ve been holding repressed feelings back and now I have a slew of unresolved issues that’ve been kicking around my dusty emotional wasteland all these years?

What do you think?

I’ll tell you what, why don’t you reply to this e-mail and tell me why you think I’m going to advise Jeff to stop doing this -- to stop being such an admirable first-class act -- next month when he comes down to our Maverick Marketers Meeting on April 26th and 27th- http://www.kingofcopy.com/maverickmarketer

I will announce the answers on my radio show on Thursday at 1pm Eastern time, and you can listen to it at http://www.kingofcopy.com/radio

You will find part of the answer in my newly re-published version of The Science Of Getting Rich, which is absolutely THE best $10 bucks you’ll ever spend, and you can get that here: http://www.kingofcopy.com/science

Now go sell something, Craig Garber

P.S. WARNING!: Do NOT try my offline newsletter unless you want to increase your ability to control your life... increase the amount of cash you’re walking around with in your pockets... and decrease the instability of your marketing systems. But what do I know? You tell me -- test-drive it FREE right here: http://www.kingofcopy.com/ssnl

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

True Dat

Once a shrewd marketer... always a shrewd marketer...

Today’s tip is the story of a very successful entrepreneur who’s not afraid to go out on a limb and be completely unconventional.

There’s this 63 year-old ex-Vietnam veteran out in Texas named Herb Vest. In 2001, Herb sold his last company, H. D. Vest, to Wells Fargo for $121 Million bucks -- not chump change by anyone’s standards.

H.D. Vest changed the landscape of business by passing legislation which allowed CPA’s to get paid for selling financial products and securities, and of course, Vest was the broker dealer who offered all the products to these accountants.

Smart man, and now it seems like he’s stumbled onto something just as smart and unconventional.

Vest knows the best way to overcome a weakness -- or a perceived marketing weakness -- is to turn it around and position yourself and the weakness, as your particular strength in the marketplace, and that’s what Vest has done again, with a company called True.com, that he started in 2004.

True is an online dating site that requires it’s registrants to undergo background checks to make sure they aren’t either married or criminals, which is probably good criteria for single folks looking to find their soulmates, no?

And now Vest is pushing legislation to make ALL dating sites require their members to get background checks. Instead of being the odd one out, he’s taking his difference and trying to re-create it as the standard.

VERY smart.

Of course, True has received NOTHING but criticism from all the established dating sites -- they are saying these background checks are evasive and don’t prove anything... they’re upset because they can’t compete with True because Vest is outspending them in Google adwords... and in general, they don’t like True’s tactics and the pictures of scantily-clad women they use in their marketing. (Like they’re the first ones to do this, right?)

What’s Vest’s take on this?

He could care less. He knows when your competition is criticizing you, it means you’re eating away at their business (another valuable lesson for you, if you are the subject of criticism from time-to-time) and making them stretch for a change.

Valuable lessons indeed.

On page 5 of this month’s offline Seductive Selling Newsletter, you’ll discover how one VERY motivated and persistent individual took advantage of resources available to almost everyone, and created some very serious marketing (along with a real LIVE example of what he did). Test drive it FREE at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Don’t forget to listen to my radio show this Thursday at 1pm Eastern time. The Seductive Selling Marketing Hour For Entrepreneurs at http://www.kingofcopy.com/radio

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

If you’re gonna hit ‘em, you’d better be throwing a knockout punch.

Here’s what you’re up against:

Some eggs are now stamped with ads on them in the supermarket.

Pizza cartons and Chinese food take-out containers now have ads stamped all over them.

You can’t pee in a urinal without seeing an ad for something in front of you...

Subway turnstiles, airplane motion sickness bags, airplane trays - (I actually did a re-write of an ad from an airline tray a few months back in The Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl ), adverts before and after your DVD starts -- the way marketers are trying to get your attention today makes television and newspapers seem antiquated.

Billboards, screens in gyms and restaurants -- basically, anywhere there’s space, someone’s competing for your attention.

I read somewhere that toilet bowls in the future will have flatscreen televisions on the bottom, because psychologists have discovered that since your are SO intensely focused on one thing, the split-second between the time you stand in front of the bowl, and the time you pull your pants down, turn around, and squat... the neurotransmitters in your brain are HIGHLY receptive to ANY kind of information being fed to it at that moment.

That’s not really true, I made that up -- but it sounds pretty compelling, doesn’t it?

Anyway, it used to be the average consumer was exposed to over 3,000 messages a day, but with all this new technology creeping into our lives, 24/7, and even on our eggs (Yet another reason why I can tell my wife I shouldn’t be in the grocery store -- it makes me think about work.), the marketers who are able to communicate with the most persuasion and authority, are going to be the ones who get whatever attention is available.

The entrepreneurs who can get their prospects involved, tell them stories, and push their emotional buy-buttons will win, hands down. The rest lose, period. There’s no middle ground here.

On this month’s Seductive Selling Coaching Call, we’re going to cover “How To Write A Lead Generation Free Report.” This call is so important, and there’s so much information in it, it’s actually going to be a two-part call. Reality is, if you’re not using lead generation methods like this on a REGULAR basis, and if you’re not using them correctly, you don’t have a snowball’s chance in hell against the eggs with designer logos on them. So join us on this month’s call, which takes place next Tuesday, and you get there by learning how to persuade your prospects by using all the strategies inside The Seductive Selling System itself, which you can get your hands on NOW, right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 103,000 times in 48 hours, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

This is going to be too deep for some people. How about you?

This past weekend my family and I went out to the Plant City Strawberry Festival. Plant City is a small town along the path of progress, about 20 miles east of Tampa. I’m not sure where Plant City ranks as far as Strawberry production nation-wide, but I believe it’s one of the biggest producers of strawberries on the east coast.

Funny, a lot of people think tourism is Florida’s number one industry economically (think “the mouse”), but it’s actually agriculture and farming. Tourism is number two.

It’s always strange for me going out to a place where there are so many people, since I spend most of my time working at home up in my office, and outside of the gym, I’m really not around too many “crowds” at any given time.

What’s also funny is how I feel totally at ease walking through Times Square or Washington Square Park in the heart of New York City, but not quite as at ease at the Plant City Strawberry Festival, which is clearly nowhere near as chaotic and hectic as Times Square.

Which just goes to show you that it’s all about what you’re used to. THIS is your norm, even if it’s not as good for you. In other words people will sooner stay in a bad situation (fill in the blanks: relationship, job, friendship, parenting dynamics -- whatever), than get out of their comfort zone to “fix” things, even if they KNOW it’s good for them.

It’s almost like, better the devil known, than the devil unknown -- but in this case, the unknown devil isn’t unknown, it’s just un-comfortable.

In fact, I was talking about just this thing with a good friend of mine over the weekend. See, the thing is, we’re ALL afraid of something, no matter what level you’re at. The only thing different that separates successful people from the rest, is that we consistently DO these things we’re afraid of, and get through them.

We know the ONLY way to achieve something, is to become comfortable in the “doing” of the uncomfortable. Then, once you get through it, your comfort zone sort of gets “re-set” to this new level, letting you tackle the next “big thing” on your scale up the mountain. (I told you this was going to be too deep for some folks.)

I’m not immune to any of these fears, anxieties, or doubts, either. The only difference is I expect, and actually welcome them, because I know once I kick down the door in front of me, the next door after this, is going to be even better.

The unsuccessful person rationalizes their lack of performance, or should I say, their lack of “DOING” the next BIG thing, by accepting their current status quo as being “good enough” for them. The problem with this is, “good” is a relative term based only on what you know. Success is about being good at the next big thing -- the benefits of which, you CAN’T actually “know,” until you’re there.

Promise yourself you’re going to do just ONE thing you weren’t planning on doing this week, because it’s been making you feel uncomfortable or awkward, and then reward yourself with the benefits of whatever breakthrough it leads you to.

Then tell me what you did so I can publish it in the next offline issue of my Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl

Tomorrow I won’t be so deep. I’ll be very shallow since I’m anxiously awaiting for Borat to be released on DVD and I’ve already ordered my copy from Amazon.com.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Today is the last day you can get this OUTRAGEOUS

Today is the absolute LAST day you can get your hands on the February issue of my Offline Seductive Selling Newsletter, AND my Audio Success CD of the month interview with Chris Hurn, (which I’ll tell you more about, later).

Here's just a small sampling of what you're missing inside this issue:

1) What’s the very BEST way to get a marketable idea? Check out page 7 and you’ll find out (you’ll even discover how to get compensated to create your product!)

2) In Example 2, you’ll find out who you should REALLY be getting advice from, and who you should head for the hills far away from, when they open their mouths!

3) You’ll discover a very special slice of real-life that shows you where entrepreneurs find inspiration -- and you do NOT want to miss this one, unless you’re a heartless grinch. (on page 12)

4) A COMPLETE re-write of a sales letter that literally scares the daylights out of your prospects and has them begging to do business with you! (example 3)

5) How ANY business can start a bank (no, I’m not kidding) and... how starting your bank actually “forces” (100% legally, of course) your customers to be MORE loyal to you than you’d ever get them any other way! (on page 9)

6) An OUTRAGEOUS (don’t even THINK of reading this if you’re politically correct or sensitive) example of how ANY business can use direct-response -- regardless of WHAT you’re selling! (Front Page and example 1)

7) A VERY common problem people have with headlines, and how to overcome it! (on page 3)

8) How to “beat” the perfectionist in you, and instead start getting things done -- NOW! (page 6)

9) If you’ve been with me for a while, you know I LOVE a good cigar. You’ll discover LOADS of selling secrets in these little-known cigar ads that have created a fortune for their owner to the tune of over $150 Million smackeroos, and you’ll find out how to use these SAME secrets for yourself! (on page 9)

10) And, much much more! (No kidding!)

To get your hands on this issue and take a FREE trial subscription of the newsletter, and get $1,391 Dollars worth of FREE gifts, go to: http://www.kingofcopy.com/ssnl - but do it NOW, because in this case, there really IS no tomorrow!

Now go sell something, Craig Garber

Papa was a rollin’ stone...

In 1972, The Temptations released the song “Papa Was A Rollin’ Stone.” The song peaked at number 24 on the R & B charts, and was ranked #168 on Rolling Stone's list of the 500 Greatest Songs of All Time.

I was driving my son to school this morning, and “Papa” came on the airwaves. I remember when the song first came out like it was yesterday. It was played over and over again on the radio stations in New York City. I think this was either just before, or around the same time FM-Radio was just becoming popular. At that time, AM radio was the only thing around.

I’ll get back to this song in just a moment, but I want to talk about something more important, and that is absolute stupidity of the public school system, and it’s stereotypical bureaucratic self-justification for it’s own decisions.

For example, this week, kids are taking the FCAT exams. Basically, the FCAT is a standardized test that is supposed to “improve” student performance. But with the amount of actual preparation that goes into it, that’s like saying running one mile every day for a week will “improve” your performance in next year’s Boston Marathon.

Instead, what the FCAT’s done, is provide a way for shallow parents and academics, to rank themselves and bask in the glory of something that has nothing to do with them.

For instance, as a result of the FCAT, they’ve now assigned each school a ranking, A through D, with the “A” schools being the best.

And parents of students who go to “A” schools get to say “my kids school is an “A” school”, as do their teachers and the principal. But let me ask you this: If your kid is an idiot, what does it matter if they go to an “A” school. And if your kid’s a genius, why should you care anyway?

It’s not like on college or job applications, they ask you “Did you go to an A school in 9th grade?”

For the most part, the school’s grade is going to be reflective of the demographics of its students. If you have a middle or lower-income area, where there’s a large portion of students where English is their second language, then the school’s not likely to be an “A” school, unless one of the administrators has taken it upon themselves (and you definitely DO see this once in a while) to “upgrade” the entire place.

Other than that, all these tests do is stress the kids out. It’s like asking me to climb up the side of the mountain, after 2 rock-climbing lessons, and then telling me how successful I am, and therefore how well I’ll be able to take care of and provide for my family, will be determined by whether I scale that mountain or not.

Now on the other hand, if I’d been practicing climbing with a professional instructor, for 10 to 20 hours a week for 6 months, then I don’t think the demands (or consequences) of the climb would be unfair.

Make sense?

It just pisses me off when unnecessary pressure is placed on kids, without the proper training or preparation.

Now, let’s get back to that song by The Temptations. The reason that song is SOO awesome, isn’t JUST the funky groove of the bass line, laying down a fat beat throughout the entire song. It’s also not the horns in the background, popping the top end. And... it’s not the falsetto lyrics.

The thing that will make “Papa Was A Rollin’ Stone” last forever, is the story it tells. It’s a story about children being alone and lonely, which is something everyone can either relate to in some way, or have empathy for.

The writer of the song, Norman Whitfield (also originally from New York City), knew that rubbing listener’s emotions would keep him in business. That’s why he’s given credit for being one of the creators of the Motown Sound, AND one of the major instrumental figures in the late-60s psychedelic soul music explosion.

ONE MORE DAY To Get Your Hands On This Issue! The February issue of Seductive Selling is BY FAR, the MOST outrageous issue of ANY marketing newsletter EVER published! Mitch Dominguez, from New York City, said this: “I Am Truly & Utterly Outraged With You!!! Greetings Mr. Garber, Whoops, Greetings Craig, Well you really did it this time. I can't believe you had the cojones to showcase the XX (left out on purpose) advert. Geeze, I'm a friggin' New Yorker whose definitely "been there, done that". Now, I'm not in your Mentor Group. I just "learn to earn" from the SSNL. Hey, I'm a quick study. Thank you again for the past write-up you did on me in your SSNL. I use it when I pitch clients who get the idea of the "Outrageous Offer". This month's issue of SSNL is so over the top I am going to GIVE YOU in person when you come to the "Big Crapple" in May, $500.00. You have increased my business and opened up more "sales funnels" than I can accommodate. That " XX (left out on purpose) " was just too much. I bow to the MASTER!!!! See you in May and the $500.00 is yours. That's how good you are. I can't top that. WHEW! Respectfully, Mitch Dominguez P.S. Hope the subject line of the e-mail was "Seductive" enough. Gotta get folks to open these e-mails, ya know.”

So... if you want a piece of this, and you want to see the now-famous ad everyone’s talking about, get your hands on it NOW, and don’t whine when it’s gone, ‘cause it’s your last chance bubba. And now you can take a test-drive of this KILLER newsletter, for free. Here it is: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out the recorded past episodes of my radio show, right here: http://www.kingofcopy.com/radio

‘I was aiming for 8th place’ -- absolutely sickening.

All three of my children are involved in some kind of competitive sports.

Nick and Casey are both on their high school wrestling team, and Casey’s also on the swimming team.

Sam is on the cheerleading squad in the neighboring town just a few miles down the road.

I recently witnessed to one of the most pathetic examples of mindset, winning, and coaching, when Samantha had a cheerleading competition a few weeks ago.

Out of 9 teams, her team came in 8th. They were disorganized and unprepared. While many of the teams were well prepared and had their routines down, and were as tight as a squad marching in time on a military base, Sammy’s team was not unified at all.

Afterwards, to “assuage” a lot of the parents who were upset (at the standings, not at the lack of preparedness -- which just goes to show you how nearly EVERYONE is clueless about what it takes to succeed), the coach reassured us all that “this is exactly what I was aiming for -- just to not finish last.”

Perhaps this made some of the dum-dums feel better, but for me it was like a bull seeing red.

Now I don’t pretend to be an expert on cheerleading, or on coaching cheerleading, or on almost anything related to this event.

But... I DO know a thing or two about success. And I also know you become what you think about (the late Earl Nightingale first coined this phrase). And frankly, this was perhaps one of THE most embarrassing things I’d ever heard, especially coming from a coach.

What kind of leadership are you offering when your goal is to finish 8 out of 9?

What kind of spirit or lessons are you teaching someone you’re mentoring when your frame of ‘accomplishment” is essentially ZERO?

The answer is simple: You are teaching them failure is acceptable.

Look, reality is, the higher you aim, the higher up you’ll find yourself. If you’re aiming for first out of 9 teams, and you miss by 50%, the worse you’ll be is 5th place. If you’re aiming for 8th, the worse you’ll be is 9th.

Where would you rather be?

And by the way, it’s the same thing when it comes to your business. If you’re aiming to make, say... $2 Million bucks, and you miss by 50%, you’re still at $1 Million. But if you’re aiming to make $500,000 and you miss by 50%, you’re only at $250,000.

See how this works?

Now don’t get me wrong. I’m not one of these parents who’s obsessed by their kid’s stature on the pecking order of their peer group. Frankly, at this stage of the game, I could care less -- I’m not exactly hanging out around the school talking with anyone, anyway, if you know what I mean.

However, I DO care VERY much about the kinds of messages my kids are getting. Programming them for success is FAR more important than actually succeeding, just the same way programming them for failure (which is what is happening now) is FAR more devastating than actually failing.

Rest assured, we won’t be re-signing Samantha up for any more work with this coach. I’ll let her essentially “poverty consciousness” be spent on other kids -- but not mine.

My kids are well aware of all my failures. I don’t pretend to be anything but who I am, and I’ve shared the good times and the bad with all of them. But if I were to fall off the face of the earth tomorrow, one thing they’d know for sure, is that even in failure, you couldn’t have found someone who pushed harder and tried for more, than me.

And THAT... is worth... remembering.

ONLY TWO DAYS LEFT!: Good thing for you I’m NOT falling off the face of the earth, because if I did, you wouldn’t be able to get your hands on the February issue of Seductive Selling. It is BY FAR, the MOST outrageous issue of ANY marketing newsletter EVER published! Here’s a comment I received about this issue from Danielle Amory in Lakewood, Washington: “Just want to let you know I nearly got arrested because of you! I stopped to get my mail because I was in that herd of other people slepping to the courthouse as a prospective juror...took them forever to call anybody, so I opened the envelope (God knows why) any way - I laughed so loud everybody turned around. Then I couldn't stop, the guy next to me got a glimpse of what I was reading and then we both got 'excused'. Thanks Craig. Yes, it's my civic duty but this time, they'll have to wait! Danielle”

Test-drive it for FREE, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out the recorded past episodes of my radio show, right here: http://www.kingofcopy.com/radio

Jealousy is a stinky cologne, Max.

I must say, yesterday’s radio show was both hilarious AND informative -- a HUGE plus for both myself, and my listeners. The show’s already archived, and you can listen to it or download the files right here: http://www.kingofcopy.com/radio

The subject line of today’s e-mail is called a “metaphor,” and metaphors are phrases which make “good” sales copy GREAT.

If you look up “metaphor” in the American Heritage Dictionary, it says something like this: “A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison.”

So, for example, when you say “Jealousy’s a stinky cologne, Max,” the word cologne, which ordinarily means aftershave, now as “stinky cologne” refers to an emotional state -- jealousy.

To be fair, I didn’t come up with this metaphor. Last night when I picked up my son Nick from work, it was the first thing he said to me when he got in the car. Nick’s a VERY quick-witted young man, but alas… he didn’t make it up either. Apparently it came from a movie he watched, called Super Troopers.

Metaphors are effective for several reasons. For starters, if your metaphors are humorous, then you get the opportunity to put a smile across your prospect’s face -- and that is ALWAYS good. But be careful though -- you don’t want to be goofy or foolish. You’d BETTER know what you’re doing when it comes to humor.

Second, metaphors make something that may not be tangible, VERY tangible.

And lastly, they are good involvement devices. Your customer becomes a part of your promotion and internalizes your sales copy when you use a metaphor. When you read the subject line, loads of different things may go through your mind -- bad cologne, smelling bad cologne, splashing cologne on your face -- it can be any NUMBER of scenarios.

Here’s another common metaphor: “He was as frozen as a deer in headlights.”

Want to know what made me think of this one?

You do?

O.K., well… during that same car ride home with Nick (he’s one HELL of a resourceful kid that Nick, believe me), we saw two deer crossing the road down our street. If you’ve never seen a deer “in person”, rest assured it’s not like on TV. Deer are VERY big, and very graceful as well.

Truly beautiful to watch, and a far cry from the streets of The Bronx where I grew up and we had other kinds of “animals” roaming the streets.

Want to know how to IMMEDIATELY create intense want for your product? Check out page 10 of this month’s Offline Seductive Selling Newsletter before it’s gone. Only 5 days left to get your hands on it, so test-drive it FREE, here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

Finally overcome your biggest marketing obstacles today, here’s how

At 1pm today, my radio show, The Seductive Selling Marketing Hour For Entrepreneurs, will be broadcast LIVE! During the second segment of the show (and maybe more), I will be answering your live call-in questions. Since you do NOT get the chance to talk with someone like me often, make sure you have some good questions lined up -- meaning… don’t waste your time, and mine! Let’s get down to brass tacks here!

Call in Toll Free at 1-866-613-1612, or International 001-858-268-3068 with questions and listen in live at http://www.kingofcopy.com/radio

And to get this party started early, then test-drive THE best offline marketing newsletter being published today, Seductive Selling. This month’s issue was just mailed out early this week and we’re already getting e-mails and calls about it -- this issue is by FAR, the most scandalous and SHOCKING cover of ANY marketing newsletter EVER published, and if you can prove otherwise, I’ll pay you $500 Bucks!

Find out for yourself and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio

Up YOUR Hancock, John

Ever wonder how the expression "your John Hancock," which means "your signature", came about?

Well, here's the deal, straight from the "America's Library" website: When you sign your name, that's known as giving your John Hancock. Born on this day in 1737, John Hancock is most famous for his bold signature. On August 2, 1776, he was the first member of the Continental Congress to sign the Declaration of Independence.

A famous "first", given a famous legacy.

Now here's something else, "Hancock" related.

A good friend of mine, Dave Brady, who also does all the printing and fulfillment for our business, is one of the most genuine guys I know.

A few minutes ago, Dave just sent me an e-mail that I think you need to check out as well:

“Dear Craig,

On Sunday I will climb 94 floors in the John Hancock Center in the 10th annual Hustle up the Hancock event to help raise money for lung disease research and education. My folks died too young from smoking and this is my way of remembering them.

This year Truman and Emmy are doing the stair climb with me. Check out their web pages Truman Brady and Emmy Brady at the Hustle web site. They are climbing to honor the Grandparents they never got to know.

You may think that it's crazy to climb 94 floors, but I am doing so because I am able. I can breathe freely, and there are many people who are not as lucky as I.

I am writing to you because I would like your support. Please visit my web page to make a donation online. Please donate $100 or what you are able; every dollar makes a difference. Your pledge to the American Lung Association will sustain their commitment to the prevention of all respiratory diseases including lung cancer, chronic obstructive pulmonary disease (emphysema and chronic bronchitis) and asthma.

The work of the Lung Association becomes more important every year. Thank you for your support as I challenge myself not only in participating in the Hustle Up the Hancock but also by raising money for this very worthwhile cause.

Sincerely, Dave Brady

P.S. Please click on the link below and make your pledge right now. Your lungs will thank you!

http://hustle2007.kintera.org/davebrady?faf=1&e=963940592

***

Like I said, Dave's a great guy -- much more of a giver than a taker. So on the rare occasion he asks for something, I'm more than happy to oblige.

I'd like to ask you to do the same thing, and... I'll even give you some incentive. I gave $250 Dollars to support Dave's cause, but if you will give just $100 Dollars, and then send proof of your donation into my office, I'll send you out an Audio CD of an interview I did with Dave, that my Offline Seductive Selling Newsletter subscribers received last year.

And if you donate $100 Dollars AND take a FREE test-drive of my newsletter, which you can do right here: http://www.kingofcopy.com/ssnl - I’ll send you THREE CD’s of bonus interviews I did. Just contact my office with proof of your donation and you’ll get these CD’s along with your first issue and all the extra bonuses you normally get.

Now go GIVE something, Craig Garber

Thanks and stay healthy.

Are All Astronauts Jilted Lovers?

I don't read the papers a lot, but I did see the news about the astronaut who wanted to kill another woman who was sleeping or supposedly sleeping with her lover.

A psychologist was being interviewed about this and said the nutty astronaut -- meaning, the gal who wanted to snuff out the "other" female astronaut -- probably had some underlying "unresolved issues."

Gosh, this guys parents must be thrilled he was able to come up with some swift mental detective work like that, no?

Apparently Lisa Nowak, the jilted lover astronaut, drove 900 miles from Houston to Orlando while wearing diapers, presumably so she wouldn't have to stop and go potty.

I wonder if she bought her diapers in Costco?

When my kids were little we bought their diapers at Costco because they were so darn cheap. When you have two kids that are only 20 months apart, diapers is a HUGE item on your budget.
The other revealing thing the psychologists involved here said, is that "when people are under extreme pressure, they can often snap."

Again, those docs are brilliant, aren't they?

Look, reality is, the deeper an emotional reaction that occurs, the more motivated someone is, and the greater lengths they will go to, in their "reaction" to this emotional trigger.

This is NO different when it comes to selling, which is why the very FIRST thing you should do when it comes to your marketing, is go through your "Checklist Of EmotionalTriggers" like the one inside The Seductive Selling System -http://www.kingofcopy.com/seductive - and figure out which of your prospects emotional buy-buttons you're going to need to push, to get them to take your desired action.

Perhaps its "greed"... perhaps it's "fear"... or perhaps, as in this case, it's "envy." Each of these can be very powerful in their own right. It's up to YOU to decide how to use them moving forward.

Or not.

Now go sell something, Craig Garber

P.S. What do handcuffs and giving your prospects a good experience have in common? Simple, check it out for yourself on page 4 of this month's Seductive Selling Newsletter. Only 7 days left to get it, and then it's gone forever! Test-drive it FREE, right here:http://www.kingofcopy.com/ssnl

P.P.S. Archives of last weeks radio show are posted for you to download and listen to, right here:http://www.kingofcopy.com/radio

Another Thing That’s Hard to Get ‘Em To Believe Is This:

Yesterday we talked about believability, and the three things you must do to increase your believability in the eyes of your prospects. Remember, if they don’t believe you, they sure as heck won’t ever buy from you.

But the thing is, you must be believable all the way through your sales pitch.

For instance, one area that is OFTEN royally screwed up, is the scarcity… or the “take-away.”

In other words, the “only 2 left” ploy just isn’t believable, and if it’s not believable, you’re not gonna sell.

So how do you make the scarcity aspect of your promotion believable?

The answer is simple: you just make it REAL scarcity. So instead of saying something like, “this offer may not be available long”, be more specific by saying “this offer expires on XX date”… or, “this offer is good for the first five people to fax in their form”… or “supplies limited, only the first 32 orders will be let go at this price.”

In other words, be specific, and then…

STICK to it!

If you’re always making offers that “don’t end,” or that keep re-appearing, do you think you’ll have any credibility with your prospects?
Probably not, right?

So just like when you’re disciplining your kids, stick to your guns when you’re pitching. Like disciplining your kids, it may not be the easiest thing to do, but… the results are HUGE.

Only 8 days left to get your hands on what’s turned into THE best issue of Seductive Selling EVER! On page 6, I reveal how to beat the “perfectionist” bugaboo, and this is CRITICAL to your ability to move forward. Get your hands on it and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio

Why Prospects Believe... And Why They Don’t

Sheesh, I just spent the last 3 days freezing my buns off just outside of Washington, D.C., and Lord knows it made me yearn to be back in my lake-house in sunny Tampa.

You know, there are only three reasons why someone won’t buy something from you, and that’s it.

One, they simply aren’t interested.

This means, for whatever reason, you either got a bad mailing list, or if you’re selling online, the people on your list are there for the entertainment or spectator value, and not because they have any interest in what you sell.

Two, your prices are too high, and this is really a whole other conversation we’re not going to have right now, outside of me saying this is usually not the case, presuming you have a good list.

And lastly, your prospects may not trust you. You may have no credibility with them, or... you simply may not be believable.

Here are a few ways to increase your believability.

One, use LOADS of testimonials. Don’t make ‘em up, don’t “assume” what your prospects want to know, just find out what made them happy and ask your happy customers to discuss that aspect of your product or service.

Two, don’t exaggerate. Most of the time you are FAR better off being conservative than not. For instance, if you’re trying to help someone improve their golf score, you don’t need to tell them they’ll shave 13 strokes off their game in 15 days or less. Clipping two or three strokes off your game in 30 days, would generally be something most golfers would LOVE, and as long as you’re being genuine in your tone and your testimonials support this, this is a VERY realistic claim.

And three, tell the truth and support your claims with facts, statistics, and “reasons why.” Claims are much more believable when you explain what’s behind them. Just the same way your kids ask you “why” and won’t stop until you answer them, your prospects have the same sense of curiosity that needs to be satisfied.

In fact, curiosity is one of THE strongest emotional buy-buttons, and I cover it THOROUGHLY in my Seductive Selling System. If you haven’t gotten your hands on this system yet, then do so NOW, because this month’s Coaching Call is on Posturing and Positioning -- something you MUST know if you want to control your business relationships, charge top-dollar and be in demand. You can get The Seductive Selling System right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. This is the MOST controversial Seductive Selling issue
ever! Plus you'll get eye-opening insights on positioning
and posturing, making offers, and how to use your copy to get your
prospects involved. Check it out here and take a free testdrive: http://www.kingofcopy.com/ssnl

Are You Trolling For Catfish?

In the wintertime, fishing isn’t very good. But once it starts warming up, I have a field day out here on my lake. There’s nothing as relaxing and enjoyable as bringing in a few nice bass, especially if you’re out there with your buddy, or as I am often, with one of my kids.

But there’s another fish you’ll pull in every once-in-a-while, and you don’t want to catch those at all. They’re called catfish and when they get your hook, they usually swallow the entire hook right down to the bottom of their belly, so you either need to cut it off… or rip it out -- neither of which is very appealing or enjoyable.

The catfish, you see… is a bottom-feeder. They lurk along the floors of the lake, grabbing whatever comes their way -- usually what none of the other fish wants.

And believe it or not, in business, many people wind up wasting their time trolling along for catfish, tossing out bait that leaves them with nothing but bottom-feeders as customers.

Do you know what kind of bait you use when you want to catch bottom-feeders?

Simple, you use the bait of “low prices.” See, if you’re competing based on low prices -- even if you are the cheapest guy in town -- sooner or later, someone else is going to come by who’s willing to work for even LESS money. And if your entire platform was “low prices,” then where does that leave you?

Plus, guess who you attract when you’re tossing “cheap” out at the end of your line?

Duh -- cheapskates! These folks will NOT be loyal to you and you will have nothing but a lifetime of headaches trying to make them happy. They will nickel and dime you to death about everything and you will be filled with nothing but regrets.

And as you know, it is FAR better to fill your pockets with cash… than fill your heart with regrets.

Have a good weekend.

Now go sell something, Craig Garber

P.S. This is the MOST controversial Seductive Selling issue ever! Plus you’ll get eye-opening insights on positioning and posturing, making offers, and using copy to get your prospects involved. Check it out here and take a free test drive: http://www.kingofcopy.com/ssnl

P.P.S. Archives of this weeks radio show will be posted for you to download and listen to, by the end of today. Dig in right here: http://www.kingofcopy.com/radio

Where To Go If You Are Female And Horny

Here are a few trends to think about in between now and 1pm Eastern time, when my Seductive Selling Marketing Hour For Entrepreneurs Radio Show airs live. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio, or e-mail your questions in to me at radio@kingofcopy.com

Check this out:

· According to AC Nielsen, the ratings company, 2 out of every 10 Americans have NO spare cash. I don’t know about you, but I do everything in my power to ward off these guys like bug spray wards off mosquitoes at a picnic.

· Ever wonder why gift cards are so popular? Now even your local corner Walgreens sells gift cards from Circuit City, Best Buy, and even Blockbuster. This is because about $8 billion (yes, that’s billion with a “B”) a year is wasted on unredeemed gift cards -- and… here’s the scary part: That represents 27.5% of all gift card sales made! This means more than 1 out of every 4 people who get gift cards, do nothing with them. (Believe me, if Starbucks is doing something, it ain’t because they’re nice.)

· If you are female and horny, then move to Alaska. See, Alaska has the highest ratio of men to women in the U.S., so your chances are better there. If you’re a guy who’s looking for love, then move to DC, where there are 11% more women than men. In general, nationwide there are 4% more women than men.

· This I found interesting: Entrepreneurs are more likely to sell their business more because of their age (57%) than anything else, like health or boredom. This means that a successful entrepreneur will only “quit” under his or her own terms, and only then, when they are pretty much forced to, or have decided “it’s time.” What the passionate successful entrepreneurs bring to their business -- and to their lives -- is absolutely unparalleled. To us, it’s not “working,” it’s doing what we love. If you’re not feeling like this, it’s DEFINITELY time to re-consider why you’re waking up every morning to do something you don’t like doing.

· And here’s another one you might find strange. Most online shopping in the U.S. happens during work hours, with the peak at 4pm. I would imagine this refers to business to consumer sales, primarily.

Don’t forget to tune in this afternoon. Be there, aloha.

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter will be mailed out the end of this week. Right on page one I’m going to show you what is one of the MOST common yet crippling marketing mistakes, and how to fix it. Making this mistake not only costs you sales, it completely and totally WASTES your time. Yet… it’s probably a mistake you’ve made many many times yourself. If you do NOT already subscribe, then take a free test-drive, right here: http://www.kingofcopy.com/ssnl

Here Is The Critical Difference Between Selling And Marketing:

For some folks this may not make any sense -- many people think “selling” and marketing are one in the same, but this is NOT the case. You see selling has to do with things like “closing” itself, or positioning yourself for the close. Selling involves pro-active effort, is sometimes confrontational, and you often have to “work” to sell.

As an example, you often think of making a “sales presentation”, or a “sales close” as part of conventional “selling.”

Now marketing, on the other hand… marketing has to do with “attracting” someone to get in front of you -- either in person, or in “theory” as an entry into some part of your sales funnel. And the odd thing about marketing is that the tougher you make it to get into your funnel, the less “selling” … or closing… or convincing… or any other kind of pushy and unnatural stuff you have to do.

So in effect, oddly enough, the more work you make your PROSPECT do to qualify to get “in,” in the first place… the less work (or, the less “selling”) YOU have to do on the back end to close the deal.

Now me -- I’d rather be a hard opener than a hard closer. I’d rather let my prospects do all the work. Plus, who likes “closing,” which IS somewhat confrontational, when you can simply do the equivalent of just watching your prospects walk to the back of the room to drop off their order form?

Mastering this, and knowing how to subtly massage your prospects behaviors here is VERY important. It’s called “positioning” and it’s often THE single difference between being able to command respect and charge a small fortune, and being honest and ethical, yet broke and struggling forever.

In fact, this topic is SO important, I’ll be covering “Posturing and Positioning” on this month’s Seductive Selling Coaching Call next Tuesday afternoon. All Seductive Selling System owners get to participate on this call, so if you want in and you do NOT own this system yet, you can get your hands on it right here, right now: http://www.kingofcopy.com/seductive

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.kingofcopy.com/ssnl

22 Ways To Completely Eliminate ALL Your Marketing Headaches!

There are LOADS of routine problems and frustrations entrepreneurs have when it comes to marketing. For many, the big one – the pink elephant in the room if you will – is “How to get clients” in the first place.

Another question is how to convert prospects to buyers…

Still another big one is how to even FIND prospects for your business.

I could go on and on with questions like this, but I don’t have to. You see, a while ago, I recorded an 80-minute interview where I answered 22 hard-hitting questions just like this, and I offered it for sale at a dirt-cheap price -- $47 bucks. And… as part of this package, you also get the complete written transcript of the interview… a certificate for a free sales copy critique (that I actually do -- not some flunky apprentice or someone like that), and another special report that reveals a VERY simple secret I gave one of my consulting clients, and once they put it in place, it boosted their sales by 5% - I call this “The 5% Solution.”

That’s 5% forever, not one time only.

And here’s something else I did that makes this entire offer totally obscene. On top of everything else, since the quality of the recording wasn’t up to my usual standards (but was still MUCH better than MANY tapes and CD’s I’ve invested in), I also give you ANOTHER 82-minute interview I did, just so I feel better about things.

After all, I’m known for going above and beyond what you’d normally expect, because the truth is… NO ONE is more demanding of me, than me.

Anyway, I’ve recently re-released this product and I have 15 of them left in the office. If you want one of them you’d better move FAST and grab one. We recently sold out of our last supply – very quickly – and so this tells me I’ve got to boost the price. Besides, at $47 Dollars, if you can’t make 100 -- or even 1,000 times more with this information, then you should probably consider doing something else for a living.

You can get this OVERSIZED - and dare I say ridiculously underpriced package -- right here: http://www.kingofcopy.com/22ways

Or… perhaps you can empty septic tanks -- it’s a dirty job… but somebody’s got to do it.

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.SeductiveSelling.com