Ignorance is bliss. I guess.

So last weekend I was up in Orlando in one of those mom-and-pop tourist shops. I was pretty astounded when I saw a sign in BIG BOLD letters right in the front when you walk in, that said “NO CASH REFUNDS.”

I couldn’t believe someone would approach their business and be as concerned about their customer’s experience with as much tact as a spammer selling high-end timepieces, but there it was, right in front of me.

Of course, the big problem here is that you’re alienating your customers before they’ve even had an opportunity to start a relationship with you. There’s no seduction here, and as you know, sales is all about seduction.

And the best way to make sure people are available and open to being “seduced” or persuaded, is to make sure they’re open to YOU as a sales person in the first place. Making someone feel defensive, and having them question your business practices (“Why can’t I return something I buy here? Are there problems with what he sells?) doesn’t make people open, it makes them guarded and defensive.

That’s why one of the SMARTEST things you can do is to not only allow returns, but to make sure your customers know you allow returns. After all, if you’re OK with this, the natural conclusion is that your prospects have nothing to worry about, they’re less defensive, and most important -- they are open to being “seduced.”

Putting the burden of risk on YOUR shoulders, is one of the surest and safest (and frankly, one of the easiest) ways of making your prospects feel safe. And after all, no one’s gonna fork over the greenbacks if they don’t feel safe.

Right?

Now go sell something, Craig Garber

P.S. If you want to know more about persuasion, then you MUST listen to this month’s Audio Success CD -- an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” You’ll get it FREE, along with your completely Free test drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Ignorance is bliss. I guess.

So last weekend I was up in Orlando in one of those mom-and-pop tourist shops. I was pretty astounded when I saw a sign in BIG BOLD letters right in the front when you walk in, that said “NO CASH REFUNDS.”

I couldn’t believe someone would approach their business and be as concerned about their customer’s experience with as much tact as a spammer selling high-end timepieces, but there it was, right in front of me.

Of course, the big problem here is that you’re alienating your customers before they’ve even had an opportunity to start a relationship with you. There’s no seduction here, and as you know, sales is all about seduction.

And the best way to make sure people are available and open to being “seduced” or persuaded, is to make sure they’re open to YOU as a sales person in the first place. Making someone feel defensive, and having them question your business practices (“Why can’t I return something I buy here? Are there problems with what he sells?) doesn’t make people open, it makes them guarded and defensive.

That’s why one of the SMARTEST things you can do is to not only allow returns, but to make sure your customers know you allow returns. After all, if you’re OK with this, the natural conclusion is that your prospects have nothing to worry about, they’re less defensive, and most important -- they are open to being “seduced.”

Putting the burden of risk on YOUR shoulders, is one of the surest and safest (and frankly, one of the easiest) ways of making your prospects feel safe. And after all, no one’s gonna fork over the greenbacks if they don’t feel safe.

Right?

Now go sell something, Craig Garber

P.S. If you want to know more about persuasion, then you MUST listen to this month’s Audio Success CD -- an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” You’ll get it FREE, along with your completely Free test drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Max, that’s the LAST thing you need.

I want to finish telling you the story about my vacation in Orlando last week, but before I do that, here’s something interesting. Oh, and just to re-state what I said the other day, I fully realize a few people reading this may be offended. But... if the truth is offensive to you, believe me, it won’t be long before I offend you anyway, so that’s O.K.

According to Trust For America’s Health, in a survey they did called “F, as in Fat,” in 2006 Mississippi became the first state to have 30% of their entire population classified as obese. Colorado is the least obese state with only 17.6% of the population in that category (buffalos not included).

And there’s also now been a direct relationship established between poverty and obesity. Typically, those states with the highest levels of obesity also have the highest poverty levels.

Keep this in mind as we now get back to my trip to Orlando...

So last week I was telling you about all the overweight folks driving around in “overweight scooters” (Check out my blog and look for the article called “Darwin’s Theory Of Natural Selection” if you didn’t see this, at http://www.kingofcopy.com/blog ).

One scooter-racing woman was particularly obnoxious. She had her son with her, who was also sadly, quite obese himself (I’d say he weighed about 225 pounds and was 5-foot 2-inches tall.)

She was just pissing and moaning loudly about everything. The lines were too long (It was literally the most empty I’d ever seen the park, and we go to Orlando at LEAST once a year, mostly when it’s less crowded.)... it was too hot outside (it was hot earlier, but had started cooling down significantly by this time in the early evening)... and they food selection wasn’t very good. (She was online at the fish and chips stand in Epcot, which is where they serve... fish... and chips. Duh.)

Anyway, everyone was sort of getting uncomfortable and irritated with this lady, and she brought a lot of it onto herself. See, in addition to whining about everything (most people were thrilled to be in Epcot on a nice sunny day, but maybe I’m missing something -- who knows), she also kept slamming into everyone with her damn scooter.

And when she bumped into you, it was YOUR fault for not getting out of the way quick enough, not HER fault for being... well... for being her.

Anyway, so this woman finally finished shoving everyone out of the way and gets to the front of the line. Her son, who was probably around 11 years old, is really hot and sweaty, and he says (very loud), “Mom, I need some water. I’m sooo thirsty.”

Mom starts screaming at him, “Max, that’s the LAST thing you need, a glass of water. How about some lemonade, or a Sprite? THAT’S what you need, Max.”

So she asks for a large lemonade (I think that’s what she settled on.) and hands it over to poor Max.

Witnessing this actually made me think to myself, for one of the few times in my life, “Gosh, my parents weren’t so bad, were they?”

The moral of the story is...

There’s ALWAYS a reason why people are broke...

There’s always a reason why people have bad attitudes about things...

And there’s DEFINITELY a reason why people are fat.

Now go sell something, Craig

P.S. Only FIVE days left to get your hands on this month’s offline Seductive Selling Newsletter. On page 1, you’ll see how I handled a customer who -- in his own unique way -- was very similar to Max’s mom. Check it out NOW and test-drive my offline newsletter FRE.E for thirty days, at: http://www.kingofcopy.com/ssnl

Oh, and don’t worry. Max is NOT included with this issue, although a TON of bonus gifts are, so hop to it at http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Darwin's Theory Of Natural Selection: Genocide Waiting

So last weekend I went up to Orlando for a few days of R & R with my wife and daughter. One of my sons joined us for one night, but my sons are old enough now that they’ve got lots of recreational and social activities (and girls) they are involved with, so as you would imagine, their social time with us is more limited nowadays.

Funny thing happened to us -- a nice funny thing, too. When we got to the Disney Beach Club, the valet told us we had special reservations on the Concierge level. I didn’t even know they had Concierge level in this hotel, and Anne was looking at me just as puzzled, since she didn’t book that level, either.

We didn’t really know what was going on, but no sooner had the valet taken our bags, then another person comes out and says “Hello Mr. and Mrs. Garber, welcome to the Disney Beach Club.” He then goes on to explain how Disney is making “One Million Dreams Come True” this year, and as part of this campaign, we were randomly selected to have our room upgraded.

That was a very cool thing to have happen to you. It REALLY sets your vacation off on the right foot, and having a complete stranger call you by your name creates instant rapport (which is why you should personalize as much of your communication -- especially e-mail and direct mail, as possible).

Besides the weather, which rained on and off, we really had a terrific and relaxing weekend. In fact, if truth be told, it was very hard for me to come back to work, which doesn’t happen too often since I really enjoy what I do.

Now I want to tell you a little story about something I saw in Orlando, that was literally astounding to me. I realize I am probably going to offend a bunch of people, but if the truth offends you, then you and I probably weren’t meant to be, and you shouldn’t really be reading these e-mails anyway.

O.K.?

So here’s the deal. I consider myself a pretty streetwise person, but in reality, that’s based on experiences from long ago. Because although I grew up on the streets of New York City, and did lots of naughty things back then, for the last 18 years of my life I’ve lived in the suburbs in Florida, and now for the last 2 years, I’m even further removed from that, living in the styx out in rural west-central Florida.

So combine this with the fact that I don’t really get out very much since I work out of my home, I’m probably out of the loop as far as what’s really going on out there in the world today with respect to certain things.

For instance, one thing I’ve been reading about for the last few years, is the incredible “fat crisis” we have going on here in America. The way they make things out in USA Today, you’d think we’re all about to die.

I can’t envision that, because I’m simply not out and about that much. The people I see in my small little world don’t have that problem, or at least not to that extent.

However what I saw this past weekend was absolutely astounding! For instance, do you know what the biggest lines were at the park?

No, not the lines for the rides -- the biggest lines at the park were the lines that formed around all the fat people who were riding around in scooters! Those things take up loads of room and you need to walk way out of your way to get around them.

I was absolutely mortified at the size of some of these people! This went W-A-A-Y beyond being a few pounds overweight here. These folks were like 2 and 3 HUNDRED pounds overweight.

This is not funny -- USA Today is right!

It’s almost like you’re going to have some sort of genocide of fat folks if things don’t change. There’s no WAY the human body can exist at massive girth like this.

And what’s really interesting is that all these folks consider themselves disabled, not overweight. They park in disabled parking spots... use disabled accessories... and line up in special lines for disabled people.

So they are buying into the entire disabled mindset, hook, line and sinker.

Very sad, indeed, and tomorrow I’ll share with you, what I felt was the PERFECT story that exemplified the sad mindset of these folks, so stay tuned.

Oh, by the way, do you know the one man who is disliked MORE than O.J. Simpson? Let me know who you think it is, and I’ll tell you the answer tomorrow as well.

Now go sell something, Craig

P.S. “GO TO HELL?” This month’s offline Seductive Selling Newsletter was just mailed out this week, and if you’ve ever felt like telling one of your customers to “Go To Hell!” then you MUST get your hands on it! Test-drive it for fre.e right here, and get LOADS of gifts with it: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Last Day -- This Is IT!

The amount of e-mails and faxes we get in here is staggering. But I recently received one e-mails that I thought you should know about:

It was from Peter Kici -- a loan officer out of Orlando, Floirda, and here’s what he had to say:

“Hey Craig, First I just want to tell you the interview with Christian Godefroy was the best or one of the best I’ve ever listened to. As of today I have listened to it at least 4 times. The 2 of you together was like a couple of great musicians getting on stage together and just playing.

This guy Christian is so calm, when he speaks he just puts you at ease, this is one person I would love to have the honor to meet. The topics and info were priceless. He is amazing and you are a truly amazing person for hooking the whole interview up -- that was a classic! Just wanted to let you know.”

O.K., so here’s the deal: Today is THE last day you’ll be able to get your hands on this interview, which comes along with your Seductive Selling Offline Newsletter fre.e trial subscription.

In this month’s edition, you’re going to miss out on the following information:

• What to do when your credibility gets smeared. You have TWO choices -- you’ll get to hear a REAL LIFE example of what one sharp real estate entrepreneur did, and how things worked out! (Bonus Audio CD included!)
• Consistent and common characteristics of successful entrepreneurs -- discover the hard-nosed investment they make, day-in and day-out.
• How to be just a “little” different -- enough to boost your sales by 20%! (on page 9)
• The seedy side of London (on page 7) -- where to go!
• How to make a killing using the same strategies swingers use (and no, that’s NOT a typo -- “swingers” is correct.)
  
• New technology to use online, that works VERY effectively!
• And... much much more!
  

To get your 30-day fre.e trial NOW, and so you can dig into all this info RIGHT AWAY and get to listen to the Christian Godefroy interview, go to http://www.kingofcopy.com/ssnl

Have a good weekend.

Now go sell something, Craig

P.S. Remember, today is the LAST day you can get your hands on this -- go to: http://www.kingofcopy.com/ssnl -- NOW!