Rules For Tonight’s Teleseminar

Tonight I will be hosting the LIVE four-hour question and answer teleseminar. I will personally work on your business and help you create and refine new and existing lead generation strategies, as well as developing specific steps so you can execute these strategies.

The call will be from 6pm until 10pm Eastern time.

There are a few rules, however, so I want to lay them out now.

Everyone who has e-mailed their questions in will get their questions answered first, in the order I received the questions, with one exception -- if I have anyone from Europe on the call, I will answer those questions first because they are 5 hours ahead of us.

When I answer your questions, I’ll call your name and if you are on the call, it would be in your best interests to let me know, in case you have any follow-up questions, or in case you didn’t understand my answer.

Some folks have sent in more than one question, but before I start answering seconds, I will make sure everyone on the call has got their first question answered.

The questions that have been sent in are absolutely outstanding. Here are just a few of the things we’ll be covering:

• How to generate leads in highly competitive situations!
• What to do when your company doesn’t have a good reputation -- how do you overcome this, without wasting time or money?
• What’s the best way to sell directly to consumers, as opposed to businesses?
• What’s the best way to attract pre-qualified clients (the answer to this one in particular, may surprise you)!
• What are some of the biggest failures I’ve had -- and how do I make sure they don’t happen again!
  
• What’s a good “bribe gift” to give people listening to your teleseminar, to get them to take action and accept your offer!
• The biggest difference between business-to-business and business-to-consumer communication?
• And... literally DOZENS more!
  

This really is your very LAST chance to get in on this call. All you need to do is invest in Lead Generation Explosion, which you can do right here: http://www.kingofcopy.com/leads

Frankly, the investment you’re going to make in this system, gets repaid MANY MANY times over, just by listening in on this call tonight (you’ll also get the CD’s and transcripts of the call, in case you can’t make it!) -- not to mention, you get the exact sales copy and unusual marketing strategy I created, to generate a 42.7% response on a first mailing.

So don’t delay here -- time’s precious, and this chance at having me work directly on your business, is NOT an opportunity you’re going to have again.

There will also be some VERY heavy hitters on this call.

Now go sell something, Craig Garber

P.S. Again, JUMP on this RARE opportunity to have me working directly on your business by going to http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

What you can learn from the trash man.

For 16 years I lived just outside of Fort Lauderdale, in a town called Plantation.

And one of the most famous businessmen to come out of Fort Lauderdale in recent times, is a man of Dutch descent named H. Wayne Huizenga. Through aggressive business practices, and an obsessive work ethic, Wayne Huizenga has amassed a veritable fortune for himself, and a slew of accomplishments to go along with it.

For example, Huizenga is the only person to build THREE Fortune 1,000 companies: national trash hauler Waste Management... video conglomerate Blockbuster Entertainment... and the largest car dealer in the country, the no-haggle AutoNation.

He also owns the Miami Dolphins (and Joe Robbie stadium) and he used to own the the Florida Marlins baseball team and the Florida Panthers hockey team, which means he’s the only person to ever own three different sports teams in one marketplace (two of them have won National Championships -- hint: NOT the Dolphins).

Now take a look at these three businesses and the industries they are in:

Garbage... video rentals... and used car dealerships.

Can you figure out the one thing they all have in common?

Try and guess now...

Nope, not recurring revenue -- but that’s a good guess...

Nope, not labor-intensive -- but that’s another good guess...

Can you figure out what it is?

No?

O.K., I’ll tell you. The one thing each of these businesses has in common is that they get the money FIRST, before they deliver their products or services.

Make sense?

See, one of Huizenga’s philosophies is to get involved with businesses that have no receivables in them. And when you don’t have a receivable balance to watch, cash-flow is not an issue and “client financing” and “customer management” are not issues either.

And this is one HUGE headache less you have to deal with, isn’t it?

So you see why “get the money first” is good, no? Frankly, it’s one of the reasons I went into publishing.

Now between today and tomorrow, I want you to try and figure out how you can “get the money first” in your business. I’ll post any good ideas sent into me, and I’ll also tell you a story about a very unusual business that’s also profiting because they are “getting the munney first.”

Now go sell something, Craig Garber

P.S. ONLY ONE DAY LEFT!

Would you like to generate more pre-qualified leads? Leads who are pre-disposed to working with you and who are eager and excited about giving you money?

Or do you have a particular issue about generating leads in your business that’s been frustrating you? Would you like me to PERSONALLY fix this for you, one-on-one? If so, then you MUST be on the FOUR HOUR lead generation teleseminar I will be hosting TOMORROW, December 12th. You get to participate on this teleseminar FREE, when you order Lead Generation Explosion -- but beware, you have about a day left to do this!

If you are serious about your business, and about attracting better quality clients, then don’t walk, but RUN and JUMP on this RARE opportunity to have me working directly on your business by going to http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Why conventional wisdom will destroy you.

Most people foolishly rely on conventional wisdom whenever they can.

Why?

Because it’s “safe.”

At least... in theory it’s safe.

But in reality, what’s meant by safe, isn’t always “safe.” It all depends on what your goals are.

For instance, if you or someone you love is really sick, conventional wisdom and standard medical protocall may tell you to take a series of medications, or perform a series of surgeries.

And in some cases this may be a good practice to follow, but... in others it may not.

For example, let’s say the “conventional” outcome of this treatment is that your hearing, or your mobility, or your eyesight, may be compromised by 50% or more.

Is following the conventional path in this case really “safe”?

Maybe... maybe not?

Depends on how you want to live life.

And how about when it comes to business or to finances?

If you ask a financial planner or a business-person how to get an edge, (and I know this because I used to be a financial planner), they will tell you things like, “Save more, do things like cut down on those $4 dollar lattes you drink every day... read books and magazines online instead of subscribing to them... eliminate your cable television stations and only stay in 3-star resorts instead of 4 and 5-star resorts. If you do all these things, you’ll probably save a few grand minimum, each year.”

Is this “safe” advice?

Well... it depends.

If you’re working hard so you can live a BETTER life, then skimping on the things you get enjoyment out of, like vacations, fi-fi drinks, and cable TV, isn’t going to make you even one bit happier, is it?

After all, if you’re not working to enjoy the fruits of your labor, then why the hell are you working?

But there again, when it comes down to it, most people aren’t very happy, and they don’t get a lot of enjoyment out of their lives or their businesses, do they?

Nope, they don’t.

And that’s why it’s called “conventional” wisdom -- because following conventional wisdom is the surest path to getting average, or “conventional” results.

And the people who give you advice like, “cancel your cable television” as a way to save a few bucks, aren’t really focused on winning. They’re focused on “not losing”, and there’s a HUGE difference.

Winning wisdom encourages you to figure out how to earn more, so you can enjoy MORE luxuries of life, AND save a few dollars along the way. It’s a smarter road to travel, because who doesn’t enjoy being “wealthier” versus, “skimping?”

You tell me.

Because the choice... really is... yours.

Now go sell something, Craig Garber

P.S. ONLY TWO DAYS LEFT! Would you like to generate more qualified leads? Or do you have a particular issue about generating leads in your business that’s been stumping you? Would you like me to PERSONALLY fix this for you, one-on-one? If so, then you MUST be on the FOUR HOUR lead generation teleseminar I will be hosting Wednesday, December 12th. You get to participate on this teleseminar FRE.E, when you order Lead Generation Explosion -- but beware, there are only 2 DAYS LEFT to do this! If you are serious about your business, and about attracting better quality clients, then don’t walk, but RUN and JUMP on this RARE opportoonity to have me working directly on your business by going to http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Why conventional wisdom will destroy you.

Most people foolishly rely on conventional wisdom whenever they can.

Why?

Because it’s “safe.”

At least... in theory it’s safe.

But in reality, what’s meant by safe, isn’t always “safe.” It all depends on what your goals are.

For instance, if you or someone you love is really sick, conventional wisdom and standard medical protocall may tell you to take a series of medications, or perform a series of surgeries.

And in some cases this may be a good practice to follow, but... in others it may not.

For example, let’s say the “conventional” outcome of this treatment is that your hearing, or your mobility, or your eyesight, may be compromised by 50% or more.

Is following the conventional path in this case really “safe”?

Maybe... maybe not?

Depends on how you want to live life.

And how about when it comes to business or to finances?

If you ask a financial planner or a business-person how to get an edge, (and I know this because I used to be a financial planner), they will tell you things like, “Save more, do things like cut down on those $4 dollar lattes you drink every day... read books and magazines online instead of subscribing to them... eliminate your cable television stations and only stay in 3-star resorts instead of 4 and 5-star resorts. If you do all these things, you’ll probably save a few grand minimum, each year.”

Is this “safe” advice?

Well... it depends.

If you’re working hard so you can live a BETTER life, then skimping on the things you get enjoyment out of, like vacations, fi-fi drinks, and cable TV, isn’t going to make you even one bit happier, is it?

After all, if you’re not working to enjoy the fruits of your labor, then why the hell are you working?

But there again, when it comes down to it, most people aren’t very happy, and they don’t get a lot of enjoyment out of their lives or their businesses, do they?

Nope, they don’t.

And that’s why it’s called “conventional” wisdom -- because following conventional wisdom is the surest path to getting average, or “conventional” results.

And the people who give you advice like, “cancel your cable television” as a way to save a few bucks, aren’t really focused on winning. They’re focused on “not losing”, and there’s a HUGE difference.

Winning wisdom encourages you to figure out how to earn more, so you can enjoy MORE luxuries of life, AND save a few dollars along the way. It’s a smarter road to travel, because who doesn’t enjoy being “wealthier” versus, “skimping?”

You tell me.

Because the choice... really is... yours.

Now go sell something, Craig Garber

P.S. ONLY TWO DAYS LEFT! Would you like to generate more qualified leads? Or do you have a particular issue about generating leads in your business that’s been stumping you? Would you like me to PERSONALLY fix this for you, one-on-one? If so, then you MUST be on the FOUR HOUR lead generation teleseminar I will be hosting Wednesday, December 12th. You get to participate on this teleseminar FRE.E, when you order Lead Generation Explosion -- but beware, there are only 2 DAYS LEFT to do this! If you are serious about your business, and about attracting better quality clients, then don’t walk, but RUN and JUMP on this RARE opportoonity to have me working directly on your business by going to http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

The Cornerstone Concept Behind Offering Solutions To Your Prospects

There are two words you can use that not only boost the response of your sales copy DRAMATICALLY, but they will also pierce through the heart and soul of what your prospects are truly after -- and that is... solutions to their problems.

And the good thing is, all you need to do is add these two words to the front of nearly ALL the bad ads you’ll find out there, and presto-change-o, you’re “in like Flynn.”

Here, look at a few ads in today’s local paper. I’m sure you’ll find things like this:

Eliminate Back Pain Once-And-For-All...

Make Your Swimming Pool Sparkling Clean!... and...

Children Are Safe Here.

Now make no mistake -- ads like this produce little, if any sales. They are fairly worthless and the ONLY people who will respond to them are prospects who happen to be in the right place at the right time. And I don’t know about you, but depending on being in “the right place at the right time,” isn’t a really good business strategy you want to bank you future on, is it?

But if you simply added two words to the front of these ads, and maybe used just a “little” creativity, you’d have the basis of a good headline for an ad. Like this:

“How To Completely Eliminate Back Pain, Once-And-For-All!”

“How To Make (And Keep!) Your Swimming Pool... Sparkling Clean!” and...

“How to make SURE your children are safe during the day, while you’re at work trying to give them a better life.”

Using “how to” changes the entire dynamic of these (formerly useless) ads. Use this trick wisely, and you will prosper for a long long time.

Have a great Thanksgiving and don’t eat too much, chubby.

Now go mail something, Craig Garber

P.S. Bob Maunsell, from Worcester, Massachusetts, had been a skeptic for a long long time. He finally ordered Lead Generation Explosion, and within a few days, he sent in this e-mail: “Craig, just got Lead Generation Explosion -- have to tell you, I love it! You’re right, the L.G.E. system is THE quickest & fastest way to build a cult following.” Bob’s going to be on a very special four-hour teleseminar on December 12th where I will answer ALL your questions about How To Generate MORE Leads in your business, than you’ve ever been able to before. You can get on this teleseminar FRE.E, when you order Lead Generation Explosion -- so take Bob Maunsell’s (a former Sergeant in the US Air Force) advice and start building your own “cult following” the fastest way possible, AND join the other successes on this FOUR HOUR teleseminar on December 12th. All the details are here: http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

"sounds" good, but... this may be the worst advice you can get.

How many times have you heard this one: “As long as you’re doing what you like, if you work hard, the money will follow.”

Sounds nice, but this is about the worst advice you can get, and it’s also usually offered by well-meaning but VERY misinformed family members, friends and teachers, who are -- for the most part -- broke.

See, the first problem with advice, is that the only way it’s going to be good advice is if it’s good advice given from the right person. And just like it’s probably not a good idea to get medical advice from the guy who repairs your boat, taking advice about business success from someone who’s never really been successful, won’t help you either.

Now the second problem with this advice specifically, is that it’s just wrong. You know, I’d love to figure out a way to get paid to smoke cigars, read books, and go traveling around the world with my wife... and maybe even to get paid for fishing and listening to loud rock music -- because that’s what I “like to do,” but... that ain’t gonna happen, at least not any time soon.

The only way you’re going to be successful at doing whatever it is you do, is if there’s a market for it, and if you have the skills and ability to sell whatever you’re creating, into that marketplace.

And believe it or not, there’s just not a ton of people out there who want to pay me to sit on my hammock and drink coffee and smoke Maduro cigars all day long. Yes, I know that sounds odd, but it’s true.

However, I will tell you this: Even if you do find a hungry starving market, and even if you can sell, you probably won’t make a KILLING at whatever you’re doing, if you aren’t passionate about it. Passion’s that sort of “X-factor” that I think the people who give you advice like “do what you like and the money will follow” are really talking about.

But again, unless those first two criteria are met, all the passion in the world won’t mean a thing. Believe me, no one’s more passionate about laying on a hammock with a good book, and a good cigar and a cup of coffee, than I am. But unfortunately, that passion is pretty meaningless when it comes to making the cash register go ka-ching.

So, to summarize, the 3-step formula for success is as follows:

1. Hungry marketplace to be satisfied.
2. Your ability to sell effectively.
3. Passion
   

Pretty simple, isn’t it? And now that you know this...

Now go sell something, Craig Garber

P.S. There are loads of happy endings out there, but this one is exceptionally satisfying: How did one man make $152,721 Dollars with ONE postcard, and launch a new business that’s expected to bring in $3.5 Mil this year? Find out at http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

HUGE Birthday Sale: For Implementers ONLY

I’m not much of a guy for celebrating my birthday, because for the most part -- every day is my birthday in the sense I’m living the life I want, doing what I want and who I want to do it with (and who not!).

However, seeing the smile on my wife and daughter’s face, and their enthusiasm about the day, makes me smile in turn, and THAT makes ANY day a day to celebrate. (My sons are teenagers, so their smiles and enthusiasm isn’t as, well... enthusiastic.)

Anyway, this year for my birthday -- since it’s my 44th, I’m going to put on a special sale related to the number 44, but... it’s not the kind of sale for people who are looking to save a ton of munney.

However, it IS the kind of sale for someone who’s looking to MAKE a lot of munney, so here’s the deal:

For anyone who orders EITHER the Deluxe Lead Generation Explosion System, or the COMPLETE Seductive Selling System, I will give you 44 minutes of FREE one-on-one consulting with me.

You still get all the other bonuses that come with each product, and all the sexy bells and whistles -- and all the GUARANTEES that each product has, but you’ll also get time with me, and if you use it wisely, it will be THE smartest “Freebie” you’ve ever received in your life.

The information I will offer you in a consult, will literally transform your business, and therefore your life, and if you’re a doer and you follow through -- you will RAPIDLY boost your earnings by a multiple FAR greater than you can ever imagine, that’s for sure.

Now, if you order BOTH products, you will receive ONE HOUR of FREE consulting time with me, AND I will also give you my newest product, which I really haven’t promoted yet (“official” release is in December) called How To Make Your Dreams Come True, which is basically the story of how I overcame all the hardships in my life, and how I practically crawled over glass to become who and what I am today.

This sale is ONLY good for orders placed today and tomorrow, period. So don’t call my office on Sunday telling me your internet connection was down this week... don’t fax us and tell us your dog peed on your e-mails so you couldn’t read them... and don’t say the sun was in your eyes so you couldn’t hear what I was saying.

This is a good deal for everyone, but it’s a GREAT deal for those folks who are actually going to do something with their business, and are looking for specific guidance and new ideas about obstacles you may be struggling with, decisions you need to make, or directions you need to move forward in.

And don’t forget, along with all this stuff, when you get the Deluxe Lead Generation Explosion product, you also get to participate on the FOUR HOUR live teleseminar on December 12th, from 6pm until 10pm.

O.K., that’s it -- I’m finished.

Here are the links for these items:

Lead Generation Explosion: http://www.kingofcopy.com/leads

Seductive Selling System: http://www.kingofcopy.com/seductive

How To Make Your Dreams Come True: http://www.kingofcopy.com/dreamscometrue

Next week I am going on a LONG overdue vacation with the love of my life, and today and tomorrow I will be very busy writing this month’s newsletter, so take advantage of this and don’t have any regrets.

Oh, and if you think I’m full of crap, you either haven’t been paying attention here... you haven’t REALLY been through my website... or it’s a question of chemistry and you and I just don’t “click,” and in this case, you shouldn’t get involved with me and you shouldn’t order anything. But regardless, I wanted you to check out a fax my office received just yesterday.

It’s from a man just getting started on his journey, and it was extremely moving. His name is Bill Parlaman, from Chester Springs, Pennsylvania, and I do believe he’s gonna make it to the other end because here’s what he had to say:

“Craig, I want to thank you for the Seductive Selling Newsletters and the audio CD's you have been sending me. It's very difficult to put down into words just what your newsletters and audio CD's have done to change my life. The best way I can explain it is that I feel as if I've been reborn into an entire new world that I didn't know existed!

My story is not unlike many others out there struggling day-by-day just trying to keep their head above water. I so related when you discussed the embarrassment of having to charge diapers at the grocery story in your discussion with Ed O'Keefe. I am also here to tell you that I've been there too!

There IS nothing worse in the world than being a grown man walking into a grocery store hoping your card is not maxed out so you can buy groceries for your kids. That's never going to happen to me again!

What people don't realize is that mentors and coaches can only lead you to a door. It's up to the person being coached to open that door. Like you've said so many times before, once I opened one door it lead me to another and another... Opportunity is endless... as long as you continue to open doors for yourself and that's what I plan on doing.

Outside of my real estate investment business, I don't have a business yet but I plan on taking action and implementing something! Just by simply reading your Seductive Selling Newsletter and listening to the CDs every month I have created several ideas that I will test and implement.

I've decided to purchase your Seductive Selling System and I am also interested in your Lead Generation Program. I'm thinking that your systems will help me build my business and I want to do it right from the beginning. I don't want to create any bad habits.

Your input is much appreciated and I thank you in advance for your time. Craig, I want to thank you again and I want you to know that you have inspired me to improve my life for myself and my family.”

That’s pretty moving isn’t it?

And the nice thing is, if you look around my website, there are probably close to 100 testimonials similar to this, so let me just restate today’s (and tomorrow’s) Birthday Sale again:

Order either the Deluxe Lead Generation Explosion - at http://www.kingofcopy.com/leads -- OR the Complete Seductive Selling System at http://www.kingofcopy.com/seductive - and I will give you a certificate (with no expiration date) good for 44 minutes of FRE.E one-on-one time with me. (My current daily consulting rate is $6,500, so do the math yourself on this one.)

However, when you order BOTH of these systems, you’ll get ONE HOUR of FREE consulting AND my new product, “How To Make Your Dreams Come True!” -- which is here: http://www.kingofcopy.com/dreamscometrue

Now go sell something, Craig Garber

P.S. This month’s Audio Success CD is an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” Look forward to it, it’s gonna be the most entertaining and enlightening interview you’ve ever heard!

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Why newspapers ALWAYS sell.

Ever wonder why newspapers sell?

Or why people will listen to the nightly news over and over again, even when they somehow “sense” that not everything being reported may be true?

The answer to both of these questions is actually one and the same.

Do you think you know what it is?

O.K., pause for a moment before reading ahead, and think about what the answer is, and then write it down.

Got it? Good, now let’s get on with it.

The reason people come back to the news, and newspapers, is because of the word that’s buried in both of these items -- “new.”

You see, that’s the one thing everyone’s interested in -- what’s new. They want to know what’s happening now, who’s doing what, and why. They want to know what’s unusual about it, what’s odd about it, and just what’s unusual and odd.

John Caples once said, if all you do is make your headline “newsworthy”, you’ll be on your way to writing a good ad. Remember, people don’t want to know what used to work, they want to know what works NOW. They want to know they’re ahead of everyone else by using the latest breakthroughs and newest gadgets, and achieving solutions as rapidly as possible.

Keep that in the back of your mind next time you’re trying to figure out how to attract your prospect’s attention.

Now go sell something, Craig

P.S. Find out the NEWEST way to generate leads in your business, when I solve your MOST challenging lead generation problems IN PERSON, on my live FOUR HOUR Teleseminar on December 12th -- but only the first 100 (now 50 slots left) people who order Lead Generation Explosion will be participating on this exciting call! Grab one of the remaining lines still open, right here!: http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Ask your mother: How Much Have You Made Sitting On The Fence?

This is unbelievable.

Testimonials are literally now starting to POUR in, about my new Lead Generation Explosion product, that takes you step-by-step through the creation of a marketing piece I wrote that generated a 42.7% response on the first mailing!

Yesterday I received this one from a VERY seasoned marketer, Terry Wygal -- not THAT Terry Wygal who’s on late night pay-per-view channels (besides, her last name is “Weigal”) -- I’m talking about Terry Wygal the successful Houston, Texas real estate investor and well-known coach.

And as you know, they don’t screw around in Texas.

Anyway, here’s what Terry, who has been a long-time offline newsletter subscriber of mine, had to say:

“Hey Craig, Just got the package this morning on your Lead Generation Explosion program and tore right into it. I started reading the material while listening to the audio and have already extracted about 4 ideas I wasn’t doing right that are being implemented immediately.

I have to tell you – the cynic in me always says, “Well Craig is paid huge amounts of money to write copy so don’t fall for his sales letters on his products.” (Sorry that just the cynic coming out) But whenever I order something you have created, it gives me about a 10-fold return.

I do a lot of marketing campaigns, tele-seminars, webinars, live events, boot camps and an online membership program. I can’t even imagine what the lifetime value of this Lead Generation Explosion program will return for me – but I know it will be almost in the area of buying Dell when it did it’s IPO.

Thanks again for clearing up a lot of gray area for me – and the Income Explosion I should receive in return. Terry Wygal

PS – No – I was not paid to write this - if anyone is sitting on the fence and looking for an excuse Not To Buy – you have to do better than that one because I paid for the course in full just like everyone else did. You might have to use the old fall back excuse of “My Mommy won’t let me buy it.”

Get your own Lead Generation Explosion NOW -- seats for the Fre.e Four-Hour LIVE Teleseminar are being filled up rapidly. Explode here: http://www.kingofcopy.com/leads

Now go sell something, Craig Garber

P.S. Don’t forget, ask your mommy and then go to: http://www.kingofcopy.com/leads
If a SEASONED entrepreneur can get 4 ideas after just STARTING to look at the material, how much do you think YOU can get out of it? Let me know: http://www.kingofcopy.com/leads

Friday’s Finale: ONLY in New York.

From now on, on Fridays I’m going to try and offer you something that’s going to be more entertaining than anything else. After all, for as long as I can remember, ever since grade school, Friday’s had some kind of excitement and alluring enthusiasm about the upcoming weekend -- even if you didn’t have anything particularly exciting planned for the weekend itself.

Today, I want to tell you a story about something that could ONLY happen in New York.

So the New York City Parks Department workers were dredging parts of The Lake in Central Park, and it was reported that they were startled to discover more than 5,000 massive carp “lurking” in the shallows.

No call me stupid, but spare change “lurks” between the cushions of your couch... and peeping Tom’s “lurk” behind buildings down alleyways... and often, online forum members “lurk” on a forum without actually saying something.

But how in the hell can 5,000 fish -- BIG fish (some of these Carp they found were 3 feet long, weighing 30 pounds each) -- be “lurking” in the shadows. That’s like saying your grand piano is lurking over in the corner of your room, you know what I mean?

Anyway, while these fish were pulled out of the lake (I guess 5,000 Carp is one too many lurkers), the dredging also stirred up several enormous snapping turtles - some as big as 50 pounds - and plenty of freshwater clams.

And you thought all New York City had were pushy people and good pizza...

Have a good weekend.

Now go sell something, Craig Garber

P.S. Get in on my Unheard of FOUR HOUR Free Lead Generation teleseminar! Seats are going fast, so act NOW: http://www.kingofcopy.com/leads

Make Sure You Use My New Online Marketing Encyclopedia

It’s Friday, and I’m taking the day -- and the weekend, off -- so I’ll be brief and to the point, with just a few announcements. I’ll be fishing and hanging out with my kids, enjoying them before school starts next week. (And then enjoying that they’re in school next week as well!)

For starters, I now have a search box on my blog. So if you’ll look on the right side underneath my picture, you’ll see a box that says, “Looking For Something In The Kingdom?”

Enter, say... “direct mail” and then hit that little search button, and you’ll get literally hundreds of different references of various tips I’ve published over the years for you to reference and learn from.

This is sort of like an “online marketing encyclopedia” you can use forever.

The next thing you need to know is that I’ve updated several live clips that are now available for you to check out. These will only be of interest to people who are interested in booking consulting time with me, and you can find them right here: http://www.kingofcopy.com/consultingday

And lastly, make SURE you check out how one of my Mastermind members pulled in over $150K in sales, from one postcard and teleseminar I helped him with. If you’re concerned about lead generation, you do NOT want to miss this one at all.

It’s right here: http://www.kingofcopy.com/leads

Have a great weekend.

Now go sell something, Craig Garber

P.S. Don’t ignore the FOUR HOUR FRE.E teleseminar that’s taking place in early October. It will definitely be one hell of a party. Again, that’s right here: http://www.kingofcopy.com/leads

Do Fonts Really Matter?

You know, it’s a curious thing. The more moving parts people identify about a sales letter, the more things they have to obsess over.

For instance, one thing I get asked all the time, is whether or not the font size and style really matters. After all, if you’re going to read, you’re going to read, right?

And doesn’t content matter more?

Well, if you’ll slow down a minute here with all the questions and let me get a word in edgewise, I might be able to help you out.

Fonts, colors, and layouts ARE important.

So for example, one thing you need to consider is how “easy” something is to read on your eyes.

Studies have been done and what they’ve found (the proverbial “they” of course) is that online, it’s easier to read a sans-serif font, which means a font without bases at the top or bottom of each letter, like “Arial”... or “Verdana.”

And offline, in print, it’s easier to read serif fonts (with the lines), like Times or Courier.

This is why you usually see Times as the font in your local newspaper. You can read it easier, even when the point size is small.

Now the other thing you want to do is offer your prospects a dual-path of readership. Meaning, some folks are going to read every single thing in your letters... while others are going to skim through the letters, looking only at headlines and sub-headlines, and pictures and other things that are out of place or different.

So you need to provide both of those folks with readership paths they will stroll down.

And then lastly, you need to consider “eye-relief.” Eye-relief is simply providing enough “variety” so that your reader doesn’t get bored. This one’s quite important actually, and I’m a master at it. In fact, “layout” is my middle name.

You MUST make sure you’re varying things up enough so that no one’s getting stressed out or annoyed because what they’re reading is taxing their eyes... or their brain.

Now there are loads of other issues like font colors... paper colors... backgrounds... placement or pictures... using pictures or using photographs... the list is virtually endless.

But the good news is, you don’t need to know everything. You just need to know enough to be dangerous, right?

How does this impact YOU?

I’ll tell you: I recently wrote a piece that brought in a 42.7% Response rate, and I’ve incorporated this into a new product, called Lead Generation Explosion. On one of the DVD’s, I go through EVERY single font, font size, and color, explaining them ALL to you, so you understand why I used each one, and how YOU can leverage this information to create your own marketing pieces, online or offline.

In fact, the amazing this is ,the piece I wrote that generated a 42.7% Response -- that response was generated on the FIRST MAILING ALONE.

And I don’t know about you, but in my lifetime, I’ve never heard of ANY kind of a response like that. Not even close!

In fact, a few years ago, I got a client of mine a 7.5% response, and even THAT was unheard of at the time.

If you want more details on this, then QUICKLY go to http://www.kingofcopy.com/leads/indexearlybird.html because you are in a bit of a race against time here.

You see, as part of this product, I am putting on a FOUR HOUR tele-clinic on lead generation, and ONLY the first 100 people who order will get to participate on this call.

So get to... the gettin’ to: http://www.kingofcopy.com/leads/indexearlybird.html

Now go sell something, Craig Garber

P.S. Listen, generating leads is not only my passion, but it’s also my gift. And I don’t care what business you’re in, Lead Generation Explosion is the FIRST system that takes you through EVERYTHING you need to know about generating leads, and it actually includes the ENTIRE campaign I used to get a 42.7% Response Rate on the FIRST mailing (that my client paid me a small fortune for), as well as detailed audio AND video step-by-step instructions explaining everything you need to know, including the psychology behind the strategy, AND the sales copy... and all the other little secrets and behind the scenes moves involved. The System includes online AND offline pieces -- all effectively used in the campaign, and it even includes the faxes that were used to increase response.

I mean, you literally get everything in there, except the freakin’ fountain pen I used to write the darn thing with. Sheesh, I even show you the FONTS I used and why (and yes, there is a reason why you want to use certain fonts)!

So grab your copy, AND reserve your telephone slot right here:

http://www.kingofcopy.com/leads/indexearlybird.html

Hot Tuna. Curious?

I have NO idea why you opened this blog post.

Perhaps it’s just a habit of yours... perhaps I was just next in line and you got lucky... or perhaps it was something about the subject line.

Now if it was the first two, then you’re in luck, because you might just learn something today -- and if it was the last one -- because of the Subject line... then listen closely, Zorro: If you opened this because of the subject line, it means one of two things:

One, you are familiar with the band Hot Tuna. Hot Tuna was formed after The Jefferson Airplane broke up in 1970, and is really just a showcase for guitarist Jorma Kaukonen and bassist Jack Cassidy -- two master musicians. I actually took my older son Nick to see the band last week at Skippers Smokehouse, and we had a great time.

Now if you’ve NEVER heard of Hot Tuna, then you probably opened this e-mail simply because the word “tuna” made you curious.

Good move -- now time to learn.

See, there are a number of words you can use in your headlines, that aren’t conventionally used in writing, or conversationally (even more important), and oftentimes, when used correctly, these words will prompt such a high level of curiosity, they alone will make sure your message gets noticed and read.

So for instance, a headline for a product I wrote recently said How To “Smell” Success!

Smell -- that’s one of those words.

There’s another famous old headline that goes something like “I’ll knock that belly-fat right off you!”

Belly-fat, now there’s an attention-getter, right?

Kind of hard to ignore that one isn’t it?

So don’t shy away from words that are unconventional. Oftentimes, like most things in life that are unconventional -- they are more important than you think.

Quack, quack.

Now go sell something, Craig Garber

P.S. 42.7% Response Rate? Yes, I’m serious. Check it out right here: http://www.kingofcopy.com/leads -- Arriba!