Who can argue with God?

Erik Johnson, from Newark, California, has been a long-time offline newsletter subscriber of mine, and he also owns all my information products. Erik recently sent me this note:

“Craig I was just watching CNBC's "High Net Worth" and they were interviewing Sheldon Adelson (Forbes 3rd Richest Man in the World for 2007). When Sheldon Adelson was asked by High Net Worth's Christine Tan, "At the age of 74 you're a self-made billionaire and Forbes has ranked you the 6th richest man in the world. How do you do it? What's your success?"

His response was "....The answer is very simple, I don't do things the way other people do it. If I go into a particular industry or discipline or business and I would say to some practitioner in the business, Why do you do things the way you do them? They invariably say, because I've always done it that way. When I hear this, then I know there is an opp-ortunity."

You will find, over the course of your life, taking the road less traveled is one of the safest and smartest strategies to bet on. Earl Nightingale identified this several decades ago when he recorded “Lead The Field.” Earl said something like, “Just look at what everyone else is doing and then do the opposite.”

It’s this “controversial thinking” that makes people a success. For instance, when I was a kid I grew up in a horrible environment. My parents were both lower income blue collar wage earners, and although that wasn’t the problem, the negative mental garbage that came along with it, was.

Statements like “Money comes to money”... “The rich get richer...” “Successful people got there by screwing other folks...” and the false sense of “nobility” that came with just getting by and living week to week, were hammered into my head pretty deeply.

When you get messages like this, they tend to embed themselves there and become part of your subconscious mind. It wasn’t until much later on in my life, when I was able to re-program my subconscious mind, that I was finally able to eliminate those messages and any limiting beliefs I had about success, and really make something of myself.

This wasn’t an easy thing to do -- not by a long-shot. But THE biggest change for me came when I stumbled across an old out-of-date, book called “The Science Of Getting Rich.”

In this book, which I’ve secured the rights to republish, it explains why God wants you to be successful, and why it’s your DUTY to make loads of money. It clears up LOTS of confusing issues about abundance and scarcity thinking. In this book, I also share with you some of the more desperate times I had in my life -- the circumstances of which I am SURE will surprise you.

To get your hands on this eye-opening book, which I now read once a year just to keep my head right, go to http://www.kingofcopy.com/science

And after all, who can argue with God?

By the way, Erik Johnson ends all his notes with the statement, “Onward and Upward.”

Yes indeed.

Now go sell something, Craig

P.S. Shatter all the limiting beliefs you’ve had and find out why God WANTS you to be wealthy and successful beyond your wildest imagination, and destroy any self-sabotaging thoughts at http://www.kingofcopy.com/science

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What kind of question does a $300 Million Dollar man ask?

I get a lot of questions about this one. It’s something I’ve addressed many times, but admittedly, it’s confusing to say the least. So here goes...

You know, one of the greatest headlines I’ve ever seen was in the form of a question. The question read, “Is This Food Dangerous To Your Health?”

Why is this headline so incredible?

Let’s take a look: for starters, it provokes an incredible amount of curiosity for almost anyone, but most definitely for people concerned about health and wellness -- which is the target market for this ad.

Second, EVERYONE who is interested in this product will have to answer “Yes” to the question, and this is one of the hard and fast rules about using questions in your headline, as a matter of fact.

If you can’t answer “yes” to the question, and you’re in the target marketplace, then it’s NOT a good headline.

So for example, the question “Do you like oranges?” would NOT be a good headline here, because although SOME of the folks who are in this target market (health and wellness) will surely say “yes,” MANY of them will say “no.”

So if you want to use a question, your question really needs to meet two standards: One, the answer to the question has to be answered “Yes” by everyone in your marketplace. Two, you want your question to provoke and arouse as MUCH intense curiosity as possible within your marketplace itself.

And three, you also want your question to dis-qualify as many people as possible. Meaning this: ALL the folks who answer the question with a “No” -- should NOT be part of your marketplace. This is basically the inverse to the first rule, but it’s also a standalone rule in and of itself.

Got it?

O.K., now listen -- the person who wrote the “Is This Food Dangerous To Your Health?” headline, is my good friend Christian Godefroy. Christian has been a successful publisher, copywriter, and self-help author in Europe, for over 35 years now, and he’s sold well in excess of over $300 Million dollars of goods and services, AND... Christian is actually this month’s Audio Success CD of the month interview! I interviewed Christian while sitting in his living room in his beautiful Oceanside home in Portugal, and the things he revealed were outstanding.

Here’s what Erik Johnson from Newark, California had to say: “By the way, I got the August newsletter yesterday. The Christian Godefroy interview is pure gold.”

Christian is not only a dear friend of mine, but he’s also a mentor and someone I look up to and respect -- and those folks have been few and far between in my life, so if you have even an INKLING of a desire to improve your marketing AND your life, then JUMP on this last chance to listen to Christian Godefroy, by taking a FREE test-drive of my offline Seductive Selling Newsletter -- and get a TON of bonus gifts to boot (including TWO FREE marketing critiques!), right here: http://www.kingofcopy.com/ssnl

(Take a look at those nice new graphics on top of the page too!)

Now go sell something, Craig

P.S. One of my clients recently struck “paydirt” with a mailing that pulled in over $218 for every one dollar he spent. Read about his story, right here, at http://www.BriansIncredibleJourney.com