Last day to get this -- FREE Trial!

Just to let you know, today and tomorrow will be the LAST chance you have to get this month’s offline Seductive Selling Newsletter. Here’s what David Lowery, from Tampa, Florida is saying about this newsletter: “In terms of what could be improved??? I struggle with this since you are exceeding my expectations of value already. Whenever this rare event occurs in my life, I tend to cross my fingers and hope it continues. Why criticize?”

Here’s what you’re missing if you don’t JUMP at the chance to take a FREE 30-day test-drive (oh, and by the way, if you are sensitive or easily offended by mild swear words, do NOT get this month’s issue):

• In “Final Words From The Back End” you’ll hear about “The Most Gentle Man I Know!” Uncover the secrets behind one of the best personal and professional mentoring relationships I’ve had the pleasure of experiencing as an adult.
• Discover the newest niche markets I’m penetrating, and why... on page 9.
• Want to see where to find TONS of outstanding old display ads? Check out the “Weekend Update” column.
• Uncover some of the biggest pain-in-the-ass customers I have and how I handle them! (Hint: It’s NOT how you think!)
• If you’ve ever wanted SPECIFIC CRITERIA to use, to find out what markets you should be selling in, then you’ll LOVE checklist I’ve made for you on pages 5 and 6! This is truly the kind of information you will keep right next to your desk, for the rest of your career!
• How about sleeping on a $60,000 Dollar mattress? Find out more in Example 6!
• See a killer press release that was so dangerous, the publishers refused to release it, and why!
• And on page 10, you’ll see the new UK Waffle House Queen -- we’ve got everything in this issue!
• You get all this, and more -- heck, I even give you some tangible “Good Karma” this issue -- what more could you ask for?
  

SO check out all this, and much much more by simply taking a free 30-day test-drive of Seductive Selling (and getting $1,391 dollars worth of free gifts) at http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. Don’t forget, the keys to the direct-response marketing kingdom are yours when you test-drive my offline newsletter FREE for thirty days AND get $1,391 worth of fre.e gifts as well, at: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Last Day -- This Is IT!

The amount of e-mails and faxes we get in here is staggering. But I recently received one e-mails that I thought you should know about:

It was from Peter Kici -- a loan officer out of Orlando, Floirda, and here’s what he had to say:

“Hey Craig, First I just want to tell you the interview with Christian Godefroy was the best or one of the best I’ve ever listened to. As of today I have listened to it at least 4 times. The 2 of you together was like a couple of great musicians getting on stage together and just playing.

This guy Christian is so calm, when he speaks he just puts you at ease, this is one person I would love to have the honor to meet. The topics and info were priceless. He is amazing and you are a truly amazing person for hooking the whole interview up -- that was a classic! Just wanted to let you know.”

O.K., so here’s the deal: Today is THE last day you’ll be able to get your hands on this interview, which comes along with your Seductive Selling Offline Newsletter fre.e trial subscription.

In this month’s edition, you’re going to miss out on the following information:

• What to do when your credibility gets smeared. You have TWO choices -- you’ll get to hear a REAL LIFE example of what one sharp real estate entrepreneur did, and how things worked out! (Bonus Audio CD included!)
• Consistent and common characteristics of successful entrepreneurs -- discover the hard-nosed investment they make, day-in and day-out.
• How to be just a “little” different -- enough to boost your sales by 20%! (on page 9)
• The seedy side of London (on page 7) -- where to go!
• How to make a killing using the same strategies swingers use (and no, that’s NOT a typo -- “swingers” is correct.)
  
• New technology to use online, that works VERY effectively!
• And... much much more!
  

To get your 30-day fre.e trial NOW, and so you can dig into all this info RIGHT AWAY and get to listen to the Christian Godefroy interview, go to http://www.kingofcopy.com/ssnl

Have a good weekend.

Now go sell something, Craig

P.S. Remember, today is the LAST day you can get your hands on this -- go to: http://www.kingofcopy.com/ssnl -- NOW!

What kind of question does a $300 Million Dollar man ask?

I get a lot of questions about this one. It’s something I’ve addressed many times, but admittedly, it’s confusing to say the least. So here goes...

You know, one of the greatest headlines I’ve ever seen was in the form of a question. The question read, “Is This Food Dangerous To Your Health?”

Why is this headline so incredible?

Let’s take a look: for starters, it provokes an incredible amount of curiosity for almost anyone, but most definitely for people concerned about health and wellness -- which is the target market for this ad.

Second, EVERYONE who is interested in this product will have to answer “Yes” to the question, and this is one of the hard and fast rules about using questions in your headline, as a matter of fact.

If you can’t answer “yes” to the question, and you’re in the target marketplace, then it’s NOT a good headline.

So for example, the question “Do you like oranges?” would NOT be a good headline here, because although SOME of the folks who are in this target market (health and wellness) will surely say “yes,” MANY of them will say “no.”

So if you want to use a question, your question really needs to meet two standards: One, the answer to the question has to be answered “Yes” by everyone in your marketplace. Two, you want your question to provoke and arouse as MUCH intense curiosity as possible within your marketplace itself.

And three, you also want your question to dis-qualify as many people as possible. Meaning this: ALL the folks who answer the question with a “No” -- should NOT be part of your marketplace. This is basically the inverse to the first rule, but it’s also a standalone rule in and of itself.

Got it?

O.K., now listen -- the person who wrote the “Is This Food Dangerous To Your Health?” headline, is my good friend Christian Godefroy. Christian has been a successful publisher, copywriter, and self-help author in Europe, for over 35 years now, and he’s sold well in excess of over $300 Million dollars of goods and services, AND... Christian is actually this month’s Audio Success CD of the month interview! I interviewed Christian while sitting in his living room in his beautiful Oceanside home in Portugal, and the things he revealed were outstanding.

Here’s what Erik Johnson from Newark, California had to say: “By the way, I got the August newsletter yesterday. The Christian Godefroy interview is pure gold.”

Christian is not only a dear friend of mine, but he’s also a mentor and someone I look up to and respect -- and those folks have been few and far between in my life, so if you have even an INKLING of a desire to improve your marketing AND your life, then JUMP on this last chance to listen to Christian Godefroy, by taking a FREE test-drive of my offline Seductive Selling Newsletter -- and get a TON of bonus gifts to boot (including TWO FREE marketing critiques!), right here: http://www.kingofcopy.com/ssnl

(Take a look at those nice new graphics on top of the page too!)

Now go sell something, Craig

P.S. One of my clients recently struck “paydirt” with a mailing that pulled in over $218 for every one dollar he spent. Read about his story, right here, at http://www.BriansIncredibleJourney.com

Who said: oderint dum metuant

Gaius Julius Caesar Augustus Germanicus was assassinated on January 24th, 41. Not 1941, but 41. You see, Gaius Julius Caesar Augustus Germanicus -- also known as Caligula, the third Roman Emperor, was also one of the most hated and despised men to ever walk the face of the earth.

Caligula had a saying -- it was “oderint dum metuant”, which means “let them hate, so long as they fear.”

Fear is a dangerous button to push, and there are many ways to direct fear -- whether you’re guiding prospects or even family members.

For example, you can make your children somewhat fearful of strangers, because in today’s crazy world, it’s probably better that they are NOT overly friendly with people they don’t know. That’s actually using fear for their own good, and not at anyone’s expense.

Then there’s the kind of fear where you put the fear of God into people by acknowledging a common enemy and creating paranoia. And you see, the natural reaction of this is that the people in fear will rally around the messenger.

After all, if you are the one pointing out the evils of “whoever,” then you must be the one to listen to, right?

Some folks say the Bush administration has used some tactics like this in our positioning with the “evil-doers.” Meaning, if we are afraid of the evil-doers, then we have no choice to rally around our own government, because in reality, who else is left?

I don’t put stuff like this past any government -- especially our government. If Caligula and a silly marketer like myself can understand these concepts, then surely W and his crew can figure it out too, no?

Other people say Michael Moore is doing this with his movies, making us all afraid of our own government. Funny how this all works, isn’t it?

Yet others say I’m doing the same thing making you afraid to even think about Michael Moore or George Bush -- or even Eva Longoria and Tony Parker’s wedding.

Weird, huh?

How can you use fear in your marketing? Can you rally your prospects and clients around you? And do you want to?

Let me know.

Now listen closely, tomorrow I’m going on a nice little business vacation. I’m going over to the beautiful UK, where it’s been raining for 30 days and 30 nights so I hear, but it’s going to get nice and bright once I get there.

Then from London, I’m going to hop on over to Portugal to see my friend Christian Godefroy -- one of THE sharpest men around. In fact, if I’m lucky, I’ll be able to persuade Christian to do an interview with me, and next month I’ll release it as my Audio Success CD to my newsletter subscribers in August.

And if I’m not lucky enough to do that, then you will get nothing.

So what I’m saying is that you won’t be hearing from me much next week -- time to have some fun. This also means you won’t have many opportunities to test-drive my newsletter and get this month’s Audio Success CD interview with Rod Underhill -- the founder of mp3.com and by far THE wisest person I’ve ever spoken to about intellectual property.

If you want to hear what Rod has to say, and if you want to uncover the results of over a dozen different online tests I’ve run online, using a wide variety of marketing variables, then test-drive Seductive Selling Free, right now: http://www.kingofcopy.com/ssnl

I will also send you TWO free copywriting and marketing critiques along with your newsletter as well.

Now go sell something, Craig Garber

P.S. If you want to raise your game, and kick it up several notches, then apply for membership in my newest coaching group, right here. : http://www.kingofcopy.com/mavericks