Four Gifts From Me, absolutely NO catch at all.

Today I've Got A Bunch Of Gifts For You!

These are probably gifts you’ll want to share with your friends, so feel free to forward this email.

Before I get to the gifts, let me introduce you to a couple of guys I think you should know. I’m actually featured in their upcoming book, which I have right here sitting on my desk in front of me, but I’ll get back to that in just a moment.

These two guys have been called the Penn and Teller of marketing because of their fun and outrageous personalities and the magical results they create with their special brand of marketing. One time I met them at a seminar and they both had bright orange astronaut suits on -- now I’m a ballsy guy, but not THAT ballsy!

But, they’re REAL serious about helping people create businesses and lives that are ESP: Enjoyable, Simple and Prosperous.

Their names are Jimmy Vee and Travis Miller. They are the nation’s leading experts on attracting customers and the authors of the soon to be released book, Gravitational Marketing: The Science of Attracting Customers.

Like I said, I met Jimmy and Travis several years ago at a seminar, and I can tell you they are very serious about what they do, and put in a tremendous amount of effort to make things happen. Many times people will look at where someone is at, and think it got their “automatically.” As someone who’s literally buried in the trenches daily, I can tell you this is as far from the truth as thinking Mr. Olympia’s only been weight-lifting a half-hour or so a day, for a few years.

Now let’s talk about those gifts I mentioned earlier!

Here’s the deal: Jimmy and Travis are behind a major publicity blitz to drive their book up multiple bestseller lists. But before this happens, they’ve asked me to help them with a marketing experiment.

See, there’s a lot of talk these days about book retailers being more concerned with pre-orders rather than a big, one-time, online, smash and grab book promotion. To test this, Jim and Travis asked for my help and they said that they would handsomely reward anyone who participated, and that means YOU -- regardless of whether you buy their book or not.

No, you didn’t hear me wrong -- to get the gifts you do NOT have to buy anything. I personally DO recommend you go to amazon.com and pre-order a copy of their Gravitational Marketing book, because it’s an excellent read and has solid information inside.

In fact, it’s such a good book, Jimmy and Travis are going to me my guests on this month’s Audio Success CD Interview (which offline Seductive Selling Newsletter subscribers get). What they revealed about the “bandit” sign technique alone, on page 131 of their book, is worth its weight in gold.

Anyway, they’ve given me some very valuable gifts to share with you for helping them out with their pre-order test. And here are all these gifts you can get access to, right NOW:

* Gravity Gift #1: Special Book Excerpts

* Gravity Gift #2: An exclusive audio interview with Jim and Travis about the concept of Gravitational Marketing (R) (an amazing lesson in big idea creation).

* Gravity Gift #3: A digital copy of Jim and Travis’ exclusive article from Millionaire Blueprints Magazine, originally titled, How To Go From Zero Dollars and Zero Customers To A Million Dollar Business—Fast!

* Gravity Gift #4: Complimentary registration for a “tell all” live teleseminar with Jim and Travis about how to apply their Gravitational Marketing (R) practices in your business.

Here's the link where you can get your hands on all of this material:

http://www.kingofcopy.com/gravitationalmarketing

Get these gifts now and enjoy. And don’t forget to pre-order your copy of the book at amazon.com.

Now go sell something, Craig

P.S. Another reason I'm sending this to you, is because like I said, I am actually mentioned in their book. When you get it, check me out on page 76. To be blunt, for the $18 bucks it’s gonna cost you to get their book on Amazon.com (which is like a 10 dollar savings off the cover price), you’d be a fool not to get it. I bought FIFTY copies of it myself, to give out to friends and clients.

P.P.S. You should know that one of Jimmy Vee and Travis Miller's big claims to fame is that they have spent over 96 million dollars in marketing to test every lead generation strategy out there. From that, they've generated over 12 billion dollars in revenue for themselves and their clients. Not too shabby for two guys who are barely over 30, and barely over 5-feet tall (I kid you not!).

Again, you can pick up all of Jimmy and Travis’ free gifts at http://www.kingofcopy.com/gravitationalmarketing

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Here are a couple of comments about their book.

"Reading this book can put zeros on your income and customers in your business. It will challenge everything you believe about what it takes to get people to do business with you. This book takes marketing to a whole new level!"

~ Robert G. Allen, Author of 8 books including the New York Times bestsellers Nothing Down, Creating Wealth, The One Minute Millionaire. Co-founder of BookWise and The Enlightened Millionaire Institute

Final day to get this free trial issue:

Less than a dozen hours to get your hands on this month’s Seductive Selling Newsletter. In addition to getting a free 30-day test-drive of the newsletter itself, you’ll also receive 15 bonus gifts, all of them valuable -- no “fluff” or “bulk” just for “bulk’s” sake.

I’m all about content, and I always over-deliver. Here’s just a small sampling of what’s inside this issue:

* You’ll find out what’s going on in The University Of “Wenis” and how to get there! (And why you do NOT want to pay tuition here!)

* Eight different marketing examples of ads, including re-writes and comments!

* What are some of the members of my Mastermind Group doing? And what do they do that’s different? You’ll be surprised.

* How to so simple little “hokie” things to forge deep connections with your prospects!

* Incredibly effective formulas for headlines and guarantees.

* TWELVE different guar-un-tees any business can use -- even when you can’t guar-un-tee results!

* How to use take-away selling and scarcity, even when selling completely mundane products or services!

* The primary buy-button I’m pressing nowadays in my headlines! (Some things never change.)

* Can you whip Google? Find out how I did in my battle on page 9.

* And lastly, in “Final Words From The Back End,”... you’ll find out how to “Go ask Alice. I think she’ll know.”

Get your hands on it now at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S.: Oh, and I completely forgot to mention -- this month’s Audio Success CD Interview is with Chris Hurn, a guy who’s been on the Inc 500 list of “top dogs” and who’s now making his privately owned bank, public. Sheesh, I though I was a busy guy! It’s all in store for you at http://www.kingofcopy.com/ssnl when you take your free trial today!

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, so they can subscribe themselves! Send them over to http://www.kingofcopy.com

When Is A Doctor... NOT A Doctor? And why the big drug companies suck.

If you are one of the millions of people here in America who foolishly believe the big drug companies are interested in curing sicknesses and “healing” the public, dream on. Their vested interest is in addicting you to pharmaceuticals, to perpetuate a stream of income into their pockets until you are dead.

In fact, my greatest fear about death, is not in dying, it’s in lingering on in sickness and being shoved in some hospital where I am nothing more than a pin cushion for the doctors, and a blotter for the drug companies. That is a scenario I hope I, or anyone in my family never has to deal with, and hopefully you won’t either.

Here, listen to this story: Back when I was a financial planner, I became good friends with one of my clients who was a cardiologist. A very bright guy he was, and very down to earth. Yes, he had a bit of an ego like most doctors who are high up the food chain, but his ego was limited to his “doctoring.” In his non-doctor life, for those of us who were lucky enough to see it, he was as real, genuine, and caring as a person could be.

I always remember something he told me about doctors, and how sometimes just because of the nature of what they do (“doctor”), their level of their competency is misleading. He said, “Craig, do you know what they call the guy who graduated last in medical school?”

“Nope.”

“They call him ‘Doctor.’”

Pretty profound. Really puts things into perspective, doesn’t it?

But how about someone who never graduated from medical school -- what do they call him?

Well, if you’re a crooked big pharmaceutical company like Pfizer, you call him “Doctor” as well.

No shit.

Here’s the deal: You’ve probably seen the television commercials for Lipitor (Pfizer’s cholesterol-lowering drug) with Dr. Robert Jarvik, one of the inventors of the artificial heart. Using Jarvik as a celebrity pitchman definitely ads credibility to the effectiveness of this drug.

The problem is, the ads refer to Jarvik as a “doctor.” In reality, he’s got a medical degree but he’s not licensed to practice medicine, nor has he gone through residency training. He’s actually an inventor and a researcher.

That’s like calling someone with a law degree, who works at Barnes and Noble, a lawyer. Or someone with an accounting degree, who works as a management consultant, an accountant.

The feds began looking into this commercial, and rather than get hassled, Pfizer has pulled it.

What’s amazing is that, if they had Jarvik saying something like, “Look, I’m NOT a doctor, but as one of the medical researchers involved in the development and creation of the artificial heart, I know how the body works. And here’s what happens when you have high cholesterol...” blah blah blah -- this would have been a fantastic pitch -- and an honest one.

Look, I’m all for aggressive marketing, but be creative, not deceptive. Fear of being honest creates nothing but bad marketing and bad karma, ultimately. And in reality, your prospects are simply STARVING for honesty. So take advantage of that, and don’t let ‘em down.

Now go sell something, Craig Garber

P.S.: Last day to get this month’s Seductive Selling Newsletter and Audio Success CD Interview: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, or simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Have you signed up to be on tonight’s Free call?

This is your last chance to sign up for tonight’s free teleseminar. If you have signed up for this call then you will be receiving instructions to download your handout later today, which you will need for the call.

Listen, here’s the reality of life: when you take a plane flight, if you are carrying extra baggage, the airlines charges you for that baggage. Well, if you are carrying around extra baggage in your mind, you also pay a surcharge -- one that is FAR greater and lingering than the $25 or $50 bucks you’re going to get hit up for at the airline gate.

The price you pay for mental baggage is a lifetime of struggling and pessimism -- and that’s a flight that will never come down gently.

Tonight’s call helps you get rid of, and eliminate, all that mental baggage, and I’ll look forward to speaking with you then.

The call will take place this evening at 7pm Eastern time, and you can register for it right here at http://www.kingofcopy.com/ragstoriches

I am excited about doing this call and looking forward to sharing my unusual story with you, because it’s pretty inspiring if I may say so myself.

Talk to you tonight, Craig

P.S. Claim your phone line here, and call in early. We have more people signed up than lines available: http://www.kingofcopy.com/ragstoriches

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, so they can subscribe themselves! Send them over to http://www.kingofcopy.com

Are you signed up for tomorrow’s unusual call?

If you have a burning desire to eliminate self-sabotaging habits and behaviors from your life, and (finally) get your just desserts, then tomorrow night’s free teleseminar will be the most exciting and important call you will ever listen to! (You can sign up for the call right here: http://www.kingofcopy.com/ragstoriches )

I grew up in a housing project in the Bronx, had far less than a perfect childhood, and somehow parlayed my acute study of human nature -- one I was forced to undertake if I was to continue surviving in my abusive father’s home -- into a small fortune.

You’ll want to take advantage of this teleseminar, because on this call you’ll discover:

* How I used to think about life, and about things in general when I was dead-broke and struggling, and... how I think now.

* The mindset of a successful person, and more importantly, how this thinking differs from that of ordinary people.

* A handful of lessons that will help people overcome limiting beliefs.

* My 3-step process for accomplishing even the toughest goals.

* And... how to stay focused and driven.

If we have time, I may also give you a sneak preview of my breakthrough book, “Seductive Selling, The New Rules Of Selling In Print: 27 Unconventional Ways To Make An Absolute Killing In Business,” which will be released in the spring.

I’ve been told by loads of people, I’m an “easy” person to learn from. Not because I’m the most polished speaker in the world (you’ll know this yourself, within the first 5 minutes after I open my mouth), but because I’m NOT some silly success guru who only knows about success from what he’s read in books.

My advice is practical, and my stories are real. Find out yourself when you join me tomorrow night at 7pm on this fre.e teleseminar.

You can sign up for the call right here: http://www.kingofcopy.com/ragstoriches

Note that ALL the lines have been taken, so call in early. MANY of the folks who registered will NOT be able to fit on this call, so it’s first-come, first-served. Good luck.

Talk to you tomorrow night, Craig

P.S. Most people talk about “being” successful, or “becoming” successful. I’m not about talking, I’m about “doing.” You’ll be blown away by my story, but only if you’re on the call. Claim your phone line here: http://www.kingofcopy.com/ragstoriches

Last day to get your hands on this:

Tomorrow is the last day you’ll be able to get your hands on this month’s Seductive Selling Newsletter. In addition to getting a free 30-day test-drive of the newsletter itself, you’ll also receive 15 bonus gifts, all of them valuable -- no “fluff” or “bulk” just for “bulk’s” sake.

I’m all about content, and I always over-deliver. Here’s just a small sampling of what’s inside this issue:

* You’ll find out what’s going on in The University Of “Wenis” and how to get there! (And why you do NOT want to pay tuition here!)

* Eight different marketing examples of ads, including re-writes and comments!

* What are some of the members of my Mastermind Group doing? And what do they do that’s different? You’ll be surprised.

* How to so simple little “hokie” things to forge deep connections with your prospects!

* Incredibly effective formulas for headlines and guarantees.

* TWELVE different guar-un-tees any business can use -- even when you can’t guar-un-tee results!

* How to use take-away selling and scarcity, even when selling completely mundane products or services!

* The primary buy-button I’m pressing nowadays in my headlines! (Some things never change.)

* Can you whip Google? Find out how I did in my battle on page 9.

* And lastly, in “Final Words From The Back End,”... you’ll find out how to “Go ask Alice. I think she’ll know.”

Get your hands on it now at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S.: Oh, and I completely forgot to mention -- this month’s Audio Success CD Interview is with Chris Hurn, a guy who’s been on the Inc 500 list of “top dogs” and who’s now making his privately owned bank, public. Sheesh, I though I was a busy guy! It’s all in store for you at http://www.kingofcopy.com/ssnl when you take your free trial today!

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, so they can subscribe themselves! Send them over to http://www.kingofcopy.com

Last 3 Days To Register For This Free Call!

Join me on Thursday night, February 28th, as my good friend Jim Canale will be grilling me on the real story behind how I got the one break that allowed me to go from dead-broke and bankrupt, to living the life of my dreams.

See, here’s the unspoken secret most people don’t understand. I didn’t “get” this break, I “made” this break. I engineered it, lock stock and barrel. And I made it, in spite of multiple failures in different ventures over many years, and... in spite of having every single negative axiom about money and success, shoved down my throat and hot-wired through my brain.

I grew up in a housing project in the Bronx, had a far less than a perfect childhood, and somehow parlayed my acute study of human nature -- one I was forced to undertake if I was to continue surviving in my abusive father’s home -- into a small fortune.

You’ll want to take advantage of this teleseminar, because on this call you’ll discover:

• How I used to think about life, and about things in general when I was dead-broke and struggling, and... how I think now.
• The mindset of a successful person, and more importantly, how this thinking differs from that of ordinary people.
• A handful of lessons that will help people overcome limiting beliefs.
• And... how to stay focused and driven.
  

Anyway you’ll discover a lot about yourself from the information on this call, and you’ll see why there’s no reason you can’t do the things you want to do, in your business, and in your life!

To register, simply go to http://www.kingofcopy.com/ragstoriches

I’ll look forward to speaking to you on the call!

Now go register, Craig

P.S. At this point, we are most definitely overbooked. This means more people have signed up than we have lines available. I’d still encourage you to register though, because reality is, not everyone who sign up, actually gets on the call.

And in case you didn’t know what this means, it’s called “being stupid.” See, “being stupid” is when opportunity is knocking on your door, and you’re not answering it. Don’t worry though -- I’m confident someone hungrier will answer that knock -- hopefully it’ll be you, but only if you register here at: http://www.kingofcopy.com/ragstoriches

A soft “close” that packs a wallop!

Over the past couple of days we’ve been talking about an ad from John Caples book, Making Ads Pay. It’s the ad with the headline,

“Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It -- FREE!”

Today we’re going to finish up this topic by looking at how the writer closes this ad.

For some reason, lots of people have problems closing. It’s kind of like once they’ve said everything they had to in the ad, they sort of reach a “pregnant pause” in the conversation, where it gets awkward to finish things up properly.

I think to some extent, this has to do with asking for money. One way to overcome this is to make sure you believe what you’re selling is worth what you’re asking for in exchange for your goods or services.

Look, whenever we have self-doubts about something, it’s either one of two reasons. The first is because these doubts are justified. You know in your heart, you’re not doing the right thing.

And in this case, all you need to do is make a sweeter offer. Figure out how to give more value for what you’re asking in return, and that will fix your problem.

The second reason you may doubt yourself, which is a lot more common, is because of a confidence issue. In this case, you probably need a little more experience, or you’re just an insecure person. And this is easy to fix as well. If you’re insecure, you’re going to be insecure whether you’re closing someone effectively or not, so you might as well do it the right way.

The side benefit of doing this, of course, is that your insecurities ultimately diminish as you continue taking these kinds of actions.

In life in general, action is usually the solution to any problem you have, right?

O.K., so now let’s look at this closing.

The last thing the writer said, was “I can give you a glorious new magnetic personality so that you can influence the minds of others, attract people to you instantly, be popular ad well-liked where ever you go!” Then he closes like this:

“Let me prove it. Give me 5 days, and if in that time you do not experience a new surge of personal power, if you do not find yourself making friends wherever you may be, if you do not discover yourself on the road to happiness, wealth, and success -- guided by my principles of personal magnetism -- the test will cost you nothing whatever. You are the judge.”

See how he does this? This is a very soft close. It’s not “BUY BUY BUY!” it’s “Let me prove it.”

Then he continues by simply rehashing all the big bold claims he made throughout the ad, only instead of making claims, he’s inferring benefits.

This is a very effective close and one you can do in any business whatsoever. If I have any comments on it, it would be to extend that “5 days” to as long as possible. This will get you more orders, for sure.

In fact, in today’s world, 5 days is almost as quick as 5 minutes, so I’m not sure this time-frame would be effective at all.

I’d encourage you to go through the last few days’ worth of e-mails, to get a handle all the different lessons this ad delivered, and all the strategies I explained. They are very simple ones -- and usually, those are the best ones to apply, because they are based on fundamental human psychology. And this... is the real skill you need to learn, to sell most effectively.

Now go sell something, Craig Garber

P.S.: Almost THREE hours worth of marketing ammunition: More marketing ideas than you can possibly ever implement, all at http://www.kingofcopy.com/22ways

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, or simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

FREE Teleseminar Reveals: The Slick Secret I Used To Get “In”

Wednesday, I mentioned the free teleseminar I am hosting next week, and I’m not sure if people are just starving for this kind of information, but reality is, over 2/3rds of the lines available for this teleseminar were snapped up almost immediately.

In any case, if you haven’t yet registered for this event -- in which I will show you how I faced one obstacle after another and finally was able to achieve all my dreams and more -- then you’d better “jump” on this, NOW.

One thing I did, to get “in” with the right people, was I used the power of leveraged relationships. This is not only a great way to become successful, it’s actually a great marketing lesson too. One I’ll explain in great detail on this call.

Find out what I did and how you can apply this to your own business, on this FREE teleseminar, next Thursday the 28th, at 7pm Eastern Time.

Sign up here, before someone else grabs your slot: http://kingofcopy.com/ragstoriches

Now, go sell something, Craig

P.S. Most people talk about “being” successful, or “becoming” successful. I’m not about talking, I’m about “doing.” But don’t believe me, just listen for yourself. But remember, you can’t listen unless you register for the call so claim your phone line here: http://kingofcopy.com/ragstoriches

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, or simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

How to sell using big bold claims.

In yesterday’s e-mail we talked about the pulling power of this headline:

“Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It -- FREE!”

Today we’re going to talk about the opening paragraph of this display ad, and tomorrow we’ll talk about the close, which I think is one of the most effective closes I’ve ever read, actually. Here’s how that ad opened:

“I can so magnetize your personality that people will be drawn to you at once, irresistibly.

I can make you a magnet of human attraction so that you are popular everywhere, in any society.

I can show you how to use the amazing principle of magnetic control to win quick and conspicuous success in your business or profession.

I can place in your hands the key to supreme power and happiness -- give you a great new confidence in yourself -- overcome almost at once any timidity or self-consciousness you may have.

I can give you a glorious magnetic personality so that you can influence the minds of others, attract people to you instantly, be popular and well-liked, wherever you go!”

That’s incredible isn’t it? 121 short, compelling words that stir a very wide range of emotions.

In an e-mail like this, it’s hard to deconstruct all the various components of this as, so let’s talk about just a few.

First, you’ll notice that each line makes an ever-increasingly bolder and louder claim. If you want to arouse curiosity on any level, you’ve got to make claims that get your prospects aroused and involved. This is something almost anyone in any business can use. Like the headline formula we reviewed yesterday, this is quite formulaic as well.

Second, the use of words here implies that you don’t have to do much work. Notice, for example, how it says “people will be drawn to you at once” and not “you will be able to attract anyone.”

See, the first phrase is passive -- you literally don’t have to do anything. The second phrase, even though it’s appealing, has some level of work implied in it. Whenever you are selling, removing the burden of work from your buyers shoulders and placing it onto the lap of your product or service, lowers resistance to the sale.

And lastly, you’ll notice how there are specific benefits mentioned. The writer of this ad doesn’t just make claims, he lets you know how you will specifically benefit from them. So for instance, by using his product you wlil “Influence the minds of others... attract people (which is different from “you will be able to attract people”)... be popular and well-liked... overcome self-consciousness...”

You see, THIS is a great ad. And yes, you do have to get anal-retentive over your use of words when you write, if you want to be as effective as possible. Mediocrity doesn’t cost much, excellence usually does.

Most people think that when they see something smoothly written, that you just cranked it out and pulled it out of your ass like a whiff of air.

Not true at all. Good copy takes a ton of mental intensity to develop (which is why, most people can’t do it, frankly), and even more intensity to edit and polish off. And that’s assuming you’re creative enough in the first place to come up with the right strategy and sink the right “hooks” in, deep enough.

Remember though, in any art or skill you practice, it’s usually the small details that bring you from good to great. It is much easier to go from 75% to 88%, than it is to go from 97% to 98%.

Now as if you aren’t confused enough already, there IS a problem selling using bold claims only, but the writer of this ad handles this in his closing. And that is what we’ll look at, the next time we pick up this discussion on Monday.

Now go sell something, Craig Garber

P.S. In this month’s Seductive Selling Newsletter, there are EIGHT examples of ads that are reviewed, analyzed and re-written. Check them out yourself and take your FREE 30-day trial right here: http://www.kingofcopy.com/ssnl (Oh, and get a basket of 15 bonus gifts included with this package as well.)

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, or simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

The Most Seductive Headline Formula, Ever?

I read lots of books. Old books, new books, marketing books, fiction books -- I even read books about books, oddly enough.

Back in 1957, John Caples wrote a book called Making Ads Pay. This book, although not as popular as his “Tested Advertising Methods,” is an excellent read nonetheless, although sometimes hard to find.

Anyway, Caples mentions a headline that’s absolutely incredible, and over the next few days I’m going to go over it with you, along with some of the body copy for the ad. The headline read,

“Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It -- FREE!”

So let’s deconstruct this headline and see why it’s so powerful.

First of all, it’s a very emotionally powerful ad, pushing a number of buy-buttons of the reader. Curiosity, Vanity, Envy, Excitement -- all cleverly woven in here.

“Give Me 5 Days” - great way to enhance your promise. The average Joe marketer would say something like “Let me give you a magnetic personality.” A superstar knows that the way to enhance your message is to put a deadline on it, and the shorter the better.

“I’ll Give You A Magnetic Personality.” This provokes extreme curiosity. What exactly is a “magnetic personality?” It sounds great and who wouldn’t want one? Plus, you are giving it to me, so this means I don’t have to do any work, right?

“Let me prove it.” This answers the objection of almost any sale, but especially a sale where what you’re selling in the first place isn’t necessarily well-known or defined. This also makes your prospect lower their guard and be less defensive, which is critical to making any kind of a sale.

And then of course, “Free” means exactly what you think -- no risk.

This formula, “Give Me __ And I’ll Give You ___. Let me prove it to you...” is one you can use in almost any business out there, or at least you can use a modified version of it.

You can see an example of this in action, right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. If you like formulaic headlines that include iron-clad promises in them, and you’re not afraid to “walk on the wild side” every once-in-a-while, then you don’t want to miss Example 3 in this month’s Seductive Selling Newsletter. BUT... don’t let your kids read it, for sure -- it’s far from “G” Rated! Let me prove it to you -- FREE at: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates, or simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

An open letter to all my subscribers in the Tampa Bay area:

A few weeks ago I mentioned I’d be speaking here in the Tampa Bay area soon, and that’s now been set up.

I’ll be hosting a fre.e workshop at the Centre Club on March 6th from 4:30 to 6:30 pm, called “Double Your Business And Triple Your Prof-its In 90 Days” and you can register for it right here: http://www.kingofcopy.com/tampa

Directions and all that other good stuff will be sent to you after you register.

See you in Tampa, Craig Garber

P.S. This is limited to 100 people only, and the business club where I have my Mastermind meetings is sending this out to their list of 1,000 people, so first come, first served. http://www.kingofcopy.com/tampa

Free Teleseminar Reveals... How To Make Your Dreams Come True!

This one’s gonna be a good one, for sure.

On Thursday night, February 28th, join me as my client and good friend Jim Canale (one hell of a success story in his own right), grills me and lets you in on the real story behind how I got the ONE BIG BREAK that allowed me to go from literally dead-broke and bankrupt, to living the life I at one time, couldn’t even fathom.

I grew up in a housing project in the Bronx, had a far less than perfect childhood, and somehow parlayed my acute study of human nature -- one I was forced to undertake if I was to continue surviving in my abusive father’s home -- into a small fortune.

Look, I don’t know anyone else who can turn only 5,000 names on a list, into over a half-million dollars in revenue. And I also don’t know anyone who’s ever created a promotion that’s pulled in a 42.7% response -- on the FIRST mailing.

I’ve done both.

If nothing else, you’ll want to be on this call because I charge a king’s ransom for my time. My current fees are $60,000 dollars plus royalties to develop a marketing strategy and then create all the marketing material for it, and if you want to sit down with me in my home office here in Tampa, Florida for a day of consulting, it’ll set you back $7,500.

But the thing is, for the people who hire me, these numbers are a no-brainer. The same way you look at a piece of property and measure your investment “in,” versus how much you get on the way out, clients hire me for this same reason. They know they will get back on the flip side, many many times over what they invested.

Anyway, if I may say so myself, my story is pretty compelling, and it’s led several prominent people, including Jim Canale, to rethink how they do things, and to chase down a few big dreams of their own. I encourage you to listen to it, because frankly, there is no reason why you can’t do the same thing or better in your own business, and in your own life.

To register, simply go to http://www.kingofcopy.com/ragstoriches

And I will look forward to speaking with you on the call!

Now go sell something, Craig Garber

P.S. We’ve got 300 lines available for this call. I’m taking one, Jim’s taking another one, and the first 298 people who sign up will get the rest. Make SURE you’re one of ‘em. Register at http://www.kingofcopy.com/ragstoriches

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Time, the reaper.

So I’m talking to a woman I know yesterday. Very sharp personal trainer.

She’s also very knowledgeable. Most personal trainers aren’t really trainers, they’re more like personal “encouragers.” They are employees of their club, and the only thing they know about personal training is what their bosses tell them during their weekly group meetings.

You only need to look at the shape they are in, and the exercises they are putting their clients through, to know this. The thing that saves them, is... most of their clients are in such bad shape, getting them to do anything is better than what they’re doing now, so these trainers never really get questioned as to their ability.

This gal’s not like that, though. She’s well-studied, and even more important, she actually practices what she preaches. About 5-foot 3-inches, she weighs 110 pounds, and is all muscle. But not muscle in the bodybuilder way, muscle in the shapely and well-toned way. And at 47, that’s saying a lot.

She looks the way a “trainer” should look.

I was asking how her business was going, and she shyly said, “OK.” She doesn’t feel she’s really ready to “ramp it up” yet, though, because although she’s been working out for years, and living the lifestyle she advises her clients to live, she’s only been a trainer for a few years now.

In other words, she doesn’t feel she deserves to be more successful yet.

So I asked her “When will you be ready to start making more munney?”

“What do you mean?”

“What is the triggering factor that has to happen, for you to feel you are deemed worthy of moving on up? Do you need more clients -- I mean, is there stuff you haven’t really experienced yet as a trainer?”

“No.”

“If you work more hours will you be ready?”

“No.”

“Will the passage of time and additional experience change your abilities at this point, dramatically?”

“No.”

“Then what is the exact pain and suffering, or how much more time do you feel you need to spend struggling and “waiting,” until the moment is right for you? Who are you waiting for, to give you the permission you are seeking?”

When I asked her that last question, she just sat and paused. She didn’t have an answer, and I think it finally dawned on her that what she was looking for, doesn’t exist.

I’ve said this once, and I’ll say it a hundred times. In business, the “expert fairy” doesn’t come visit you to let you know you’re ready. She doesn’t burst through the doors of your office, waving her magic wand over your head to anoint you, and she doesn’t give you permission to be a success.

If you are “waiting” to make your move, you are paying a steep price. Not only financially, but you are burning time. And time is like a credit card -- sort of. See, with a credit card, you only have a certain limit, but you can always refresh your limit, or ask for an extension.

But with time, there are no extensions, no do-overs and no credits. There is only one way your balance can move, and that is, down. Keep that in mind next time you say you’re “waiting” to do something, or waiting for the “right” moment.

In most cases, that moment is now.

Now go sell something, Craig Garber

P.S. Welcome to... The University Of Wenis! Discover how to enroll, and discover how a brain-dead simple guarantee can make a HUGE difference in your marketing, in this month’s Seductive Selling Newsletter, by taking your free trial here: http://www.kingofcopy.com/ssnl
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Tuesday’s Seductive Selling Coaching Call

On Tuesday’s Coaching call we’re going to talk about one of my favorite subjects, and one I’ve worked very hard at excelling at -- building trust with your clients and prospects.

Selling in print (whether online or offline), is far more difficult than selling in person, or even over the phone. This is simply because you are completely stripped of all your non-verbal communication, which studies have shown is responsible for communicating at least 70% of what you are saying.

On Tuesday’s call, which takes place at 2pm Eastern time, we’re going to learn “How To Build Rock-Solid Trust Between You And Your Prospects”

You’ll discover 33 different marketing and copywriting strategies to make yourself more “believable,” and 8 unusual techniques to make yourself more “credible.” (Most people foolishly think these two things are one and the same.)

You’ll also find out why trust MUST be deliberately worked into your marketing materials, otherwise it will simply not be there.

I will, of course, take live questions on the call, but in case we run out of time, please send any and all questions about this topic to:

To get your call in information, and the e-mail address where to send your questions in, all you need to do is register for this ongoing marketing education program at http://www.kingofcopy.com/seductivecalls (Right now, you can only register via the fax at this url)

This is a really important call and I’ll look forward to it. Pay close attention to everything that I tell you, because there really isn’t one thing here that’s going to be more or less important than another thing.

Now go sell something, Craig Garber

P.S. Again, you can register for this program at http://www.kingofcopy.com/seductivecalls
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Who else wants to shave the lard off their ass?

Today’s missive is only for those people who gravitate towards common sense. Everyone else will be offended, and call me an insensitive card. But there again, read the first sentence of this paragraph.

Ready... O.K., let’s go:

Over the last few years, I’ve received a number of questions sent in to our offices via e-mail. And the number one question by far, is... “Craig, I’m thinking of starting a ___ (whatever) business. Do you have any ideas about this?’

Why in the hell would someone ask me this?

If you think I’m being “mean,” consider this: What if, instead of “I’m thinking of starting a ___ business. Do you have any ideas about this?”... they instead sent me in one of these questions, which are no different:

“Craig, I’m thinking of buying 1,200 yards of Chilean yarn. Any thoughts on this?”

Or how about this one:

“Craig, I’m thinking of covering myself head-to-to in freshly shorn organic sheep wool. Any thoughts on this (for instance, will I itch?)?”

Or maybe even this one:

“Craig, I’m thinking of having my doctor shave all the lard off the side of my ass. Any thoughts on this?”

See what I mean NOW?

First of all, asking me a question as vapid and vague as “Craig, I’m thinking of starting a ___ (whatever) business. Do you have any ideas about this?” -- even if I was inclined to answer it, it gives me absolutely nowhere to start, and nowhere to end.

And second of all, can you imagine anyone genuinely serious about buying a business, asking someone they don’t personally know, for advice they aren’t paying for?

So what I’m going to do today is answer this question for all the people who’ve ever asked it to me over the last 4 years, and for all the people in the future who will consider asking it to me during the next 6 years. (I stop working at age 50.)

Ready?

Are you sure?

Alrighty then, here’s my answer: “Yes, I have some ideas about your ___ business you are considering getting into. I think you should invest every single dollar you’ve ever saved into this business. Borrow from your friends, empty your 401k’s, and take as much in cash advances as you can. Sell your furniture to the neighbor’s kids that are moving away... sell your pots and pans to the homeless shelters and soup kitchens in your area, and sell your children to people ‘thinking about having children,’ to help them, as they in turn are helping you.

Take out a second (and a third) line on your home if you can get one, and buy loads of yellow pages ads and television commercials. Not local -- I’m talking National exposure here. CBS, ABC, NBC, and Fox Network. Get John Madden to be your celebrity voice and advertise on NFL Today -- even if you’re buying an alpaca farm, surely someone watching the NFL wants an alpaca, no?

Next, get a logo. Not just any logo, but one the size of a New York City subway car. And in fact, I’d take this one step further and hire one of the old-school New York City tag artists to do your logo. After all, who’s better at spray-painting the IRT Number 6 train, than people like “Futura,” “Dsense” or the “TatsCru?” Really, when you consider it, is there any other way to go here?

Lastly, before you sign on the dotted line, make sure you can rent a massive warehouse for your operations. Spare no expense here -- I mean that. After all, you can’t “get big” unless you’re “thinking big,” and nothing’s gonna make you think bigger, than that big fat rent payment you have to make every month, right?

O.K., so there you have it. That’s my fool-proof blanket advice for any ___ business you want to get into. Oh, and if all else fails, you can audition for next season’s episode of The Dead-Broke Apprentice. Tell the Donald I said “Hey.”

And if you too, are overwhelmed and in awe of the rampant blind stupidity the rest of us are all mired in, and you’re looking for proven, solid marketing wisdom -- with acerbic wit and entertainment mixed in -- then take a free test-drive of my Seductive Selling Newsletter, because it is simply FILLED with information like this, month-in and month-out. Oh, and the basket of fre.e marketing products you get with your 30-day free test-drive, ain’t a bad deal for you either. It’s all waiting for you here at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out the MUTHA of all offers right here: http://www.kingofcopy.com/mother

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What you think is safe, is risky... and what you think is risky, isn’t.

Yesterday was the day my Mastermind group members had their private half-hour calls with me. I always find these calls interesting, because as an observer of human nature, it’s interesting to note who’s doing what, and how fast.

One of the members of the group has been making incredibly rapid progress, adding new staff, boosting his rates, and firing his clients who’ve been emotional vampires, those who’ve been sucking the life out of him and offering nothing in return.

On yesterday’s call, he mentioned he was ready to drop his first direct-mail campaign, trying to generate leads. Even though he knows exactly what to do and what steps to take, he’s got some jitters about this.

Few things you need to know. First of all, whenever anyone’s performance is about to be measured, they have jitters of varying degree, myself included. If you’re wondering about this, just check out professional athletes, whose performance is being monitored not just by themselves and their coaches, but by the entire world. That’s called “being human,” and it’s magnified if you’re the kind of person who’s performance-driven.

Now some people in this situation are concerned because they are taking some risk. But at least in this case, there really is no risk here. Here’s why: you see, most people are more than willing to throw cash at almost anything, on a whim, but they are extremely reluctant to invest time.

This particular individual, on the other hand, has invested a ton of time, before actually investing any money, which is very smart. Taking action isn’t risky. Being ignorant is risky. And being unprepared is risky.

Keep that in mind next time you’re worried about something. I think it will help put things into perspective.

Now go sell something, Craig Garber

P.S. “One word: WOW!” Today, especially online, and even more so with respect to marketing, if someone says you’re going to get bonus gifts for ordering something, you sit back and prepare for a complete waste of your time.

I just want to clarify something along these lines. When you take the free 30-day test-drive to my offline newsletter, you get 15 real bonuses. No fluff, no nonsense, and no filler. Just a ton of quality content. That’s because I take a tremendous amount of pride of ownership in what I do, and frankly, it’s one of the reasons why I’m so successful. But don’t take my word for it, here’s a comment I got the other day from a relatively new subscriber, Ron Reich from Claremont, California:

“Craig, I just got back your critique of my sales letter. One word: WOW! I appreciate all of your feedback and I’m blown away that this free critique was so detailed. It was easy to see that you really read my letter to the end, very thoroughly, and I’m sure that the profits I make once I implement your feedback, will be multiples of my investment in your newsletter. You really over-delivered.”

If you go to my website, you’ll see literally dozens of testimonials just like this. All of these are real comments from real people, all on file here in our office. None of them are made up, nor have I tweaked the copy on any of them (even though many people have offered me the option to do so). So if you have any doubts about the value of what you get, I sincerely hope I have removed them, and I encourage and invite you to take your fre.e test-drive today, and benefit from and enjoy all your bonus gifts, right now at http://www.kingofcopy.com/ssnl

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A $250 Dollar Mistake, yours to keep.

It’s come to my attention that up until yesterday, the price of my Lead Generation Explosion system was listed on the website, at $997.

This is INCORRECT. The only Lead Generation Explosion system that is $997, is the one that is customized for accountants.

The correct amount of this system is only $747 (which you can split into three payments), and in fact, we just got the transcriptions done of the live call, and they are fantastic. Here are just a few things you can look forward to hearing on them:

• Lots of people feel it's difficult to sell "prevention" types of services -- NOT TRUE! You'll learn how to sell "confidential" prevention-types of services to upscale professionals: What to say, and... maybe even more important -- what NOT to!
• How to actively use testimonials, while preserving the confidentiality of your clients! Finally revealed: A fail-safe method that actually improves your positioning as a respected authority, and on this call, you get it -- lock, stock and barrel!
• How to re-establish good relationships, after admittedly sloppy service and shoddy workmanship occurred in the past! Taking ownership of your mistakes the RIGHT way, is critical here... at least, if you ever want to get your marketplace to trust you again. And if you think “smooth-talking” is the answer for this one, you're DEAD wrong!
• Everyone knows you must use testimonials, but for the first time ever, I reveal the REAL bare-bones reason why! You'll also be able to figure out other kinds of social proof to use as testimonial-like proof, as well.
• How to CRIPPLE your competition and have your prospects at your beck-and-call by using humiliation, ego, and vanity! (Sounds nasty, but there's absolutely NOTHING ethically or morally questionable about this, when used the way I reveal on this call.) Do this right, and you'll have your prospects eating out of the palms of your hands -- this one's so brain-dead simple it's not even funny!
• This very "slick" way of using takeaway selling, by STACKING one part of your services on top of another, lets you get GOBS more money for the same amount of work, and... it creates a surging demand, by using clever psychological manipulation that makes you irresistible!
• How to make commonplace products, very UN-common! This makes you stand out amongst your competition and de-commoditizes your products (which is essential if you ever want to get away from the "which is cheaper" issue)!
• How to sell... by telling your prospects what you're NOT offering! This technique not only gets you better qualified prospects, but it also makes you more valuable to those people who genuinely do want to buy from you.
• A particularly effective way to use "fear" in your marketing, that scares the crap out of affluent consumers! This one's so powerful, you'll need to be very careful just how far you go!
• A sneaky (but 100% legal) way of using well-known characteristics of your prospects, to unknowingly bond with them, and... to compel them to take immediate action! Manipulative? Yes. Effective? Incredibly!
• A brain-dead way of creating and developing proprietary systems for your prospects to experience! This is literally the ONLY completely bullet-proof way you can make SURE your competition can't rip you off.
• You'll get to see the genesis of a 2-tier customer service plan, so you can segment your prospects and get more money from them! This model is VERY simple to follow and you can adapt this to ANY business.
• How to quantify your guarantees and justify using them... or not!
• Any difference in generating leads appealing to ultra-wealthy people versus blue collar working folk? Find out -- the answer is NOT what you're thinking!
• A detailed explanation of what "selects" means in the mailing list business, and... how to use this to your advantage, to get a more targeted marketplace to prospect in and sell to!
• The REAL difference between business-to-business communication, and business-to-consumer communication, and WHY. Get this one down and you'll profit from it, forever.
• The BIGGEST mistake people make when selling to new business opportunity seekers, especially online! If you don't correct this problem, your prospects will simply "disconnect," because they just won't EVER be able to understand what you're selling them.
• The absolute FASTEST and cheapest way to learn everything you need to know about your marketplace -- without slaving over your computer for hours, and without having to spend a small fortune on research material!
• Most entrepreneurs foolishly believe you need to get LOADS of samples of your competitor's sales copy, to find out what's going on. This is INCORRECT! The REAL secret you want to know about your competitors isn't their copy, it's their XXX! (Find out on CD3!)
• A simple 18-word sentence that completely eliminates you ever having to deal with anyone trying to get a "good deal" from you! No more "el cheapo" prospects for you!
• How to position your programs so NONE of your higher-end prospects EVER wants to go with anything but the top (and presumably most expensive) program! There's a little psychological secret of the affluent here, that's the basis of this positioning.
• If you have "celebrity" or well-known clients or customers, you'll learn how to get MAXIMUM leverage out of them, with a simple headline ANY business can use, and... you'll discover the BEST media to use as well! (Hint: You wouldn’t guess this one in a million years!)
• You already know timing is everything. You'll discover the CORRECT timing of your mailings, to get as many people on your teleseminars as possible. And more sign-ups, equals... more munney in your pockets!
• An incredibly simple technique to rapidly speed up and escalate your sales cycle! But you've got to have an iron stomach and the ability to say "No" to make this happen.
• You'll also get treated to a special "mini mastermind" meeting. If you've never attended a meeting like this, you'll get to see just how INCREDIBLY productive it is, and how many unique ideas come out of a "like minded" gathering of successful individuals! This is a RARE glimpse "behind the scenes," so take advantage of it, NOW!

To get your hands on Lead Generation Explosion, which comes with a DOUBLE your money back guaruntee, get your little buns over to http://www.kingofcopy.com/leads

Now go sell something, Craig Garber

P.S. Here’s one of the most recent testimonials on this product, from Wes Murph. Wes was also on the live call and asked some VERY important questions:

"Craig, just finished going through Lead Generation Explosion and your introductory Seductive Selling newsletter package. I own a NUMBER of different marketing packages from different people, and all I can say is, your stuff is flat out amazing. THE best on the market. Thanks." Wes Murph - Redondo Beach, California

Again, take advantage of that $250 dollar mistake right away, by going to http://www.kingofcopy.com/leads

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They don’t even know why their own customers are buying.

The last several years have seen huge increases in the admission prices for philanthropic events. For instance, it’s now common to ask for $100K per table admission from hedge fund managers, to attend black-tie affairs in New York City.

The Juilliard School, a private school that specializes in the arts, also in new York City, is now underwriting their benefit tables for close to $1 Million dollars, up from “only” $100K a few years ago.

And all around the country, the cost to attend charitable events is going through the roof! What used to buy you a table of 10, now buys you a table of 8. What was once $5,000 dollars is now $10,000 dollars.

But what’s interesting is that the people hosting these events aren’t even aware of the full power of what they have to offer. They believe people come to these events because of a “certain snobbery.”

And while this may be true in a small minority of the attendees, the host here are missing the boat! Do you really think hedge fund managers, who live and die by the dollar, are cutting checks for $100K exclusively to feel elitist? No way, Jose.

They go to these events for the networking! They know all they need is a few tips or tricks added to their arsenal, or an introduction to someone they’ve been trying to meet, and that $100K “charitable donation” gets paid for many times over, rather rapidly.

Not understanding this is actually preventing these charities from getting even more money, by hosting niched events in different industries.

Just another opportunity cost of not knowing why people buy. For instance, in my business, non-buyers think people come to me for copy -- but nothing can be further from the truth. Buyers come to me for strategy -- copy is just the mechanism of delivery for those strategies.

That’s why I try and absorb as much as I can about as many different strategies as I can -- and then I try and figure out what I can do, to improve on things.

Make sure you’re not making this same mistake that the charities are making. Understanding why people buy from you adds dollars to your bottom line. And in a case like this, what you don’t know, most definitely costs you.

Now go sell something, Craig Garber

P.S. Check out all the products in the Kingdom at http://www.kingofcopy.com/products, and come see me live in Houston, Texas at http://www.kingofcopy.com/texas

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Come see me live in Houston, Texas

A number of people have asked when they can see me speak at an event, so here you go. I’ll be speaking at two events coming up shortly:

The first is Terry Wygal’s Real Estate Marketing bootcamp in Houston, Texas on the 1st and 2nd of March. Terry’s a very successful real estate investor and he’s actually one of the two coaches I’ve hand-selected to run the real estate side of my coaching program as part of my Preforeclosure Success System, which will be rolling out in the Spring.

I chose Terry to be in this program because of two things: One, he actually does what he teaches. He didn’t take a bunch of classes on real estate, buy one home and happen to “luck” his way into a profit, and then decide to set up shop as a renowned real estate investor guru.

Quite the contrary -- he’s an aggressive investor who’s constantly dropping boatloads of direct-mail in the slot, wheeling and dealing like there’s no tomorrow. That’s real experience, not hearsay or innuendo.

Second, he’s a go-getter. For example, he invests money into different marketing systems, and instead of them collecting dust on his shelves, he actually implements things and gets results rapidly.

One thing I’m still trying to work with him on, is charging higher prices. For instance, what he’s charging you to get into his event, is a mere pittance of what I’d charge. I don’t know, he’s a fireman so maybe he’s running a fire sale or something. Who knows?

So come see me live in Houston on March 1st and 2nd (I’m speaking on the 1st) at Terry’s event (I know he’s giving a money-back guarantee so there’s no risk involved for you to attend.) in Houston, Texas, right here: http://www.kingofcopy.com/texas

The second event where I’ll be speaking at is here in Tampa on March 6th, and I’ll announce this soon.

Now go sell something, Craig Garber

P.S. I have to tell you -- I’m a bit of a stickler when it comes to working with people. I’m usually far too demanding for most people to stick around. I’ve been working with Terry on a number of different things for a while now, and I can tell you he’s a first-class guy who never fails to deliver. He recently created a coaching program out of thin air that brought him in $75,000 over a 6-week period. And I don’t know about you, but for me... those are the kinds of people I want to learn from. So come see me live at his event at http://www.kingofcopy.com/texas

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Some things to know before you retire.

I have some sort of a game plan in my head that when I turn 50 I’m going to semi-retire. That’s like another 6 more years.

I realize though, if I keep my good health and my energy level the way it is now, I need to have some game-plan for what I’m going to do at that time.

I’d still want to publish my offline newsletter -- that’s really a labor of love . But I’m not so stupid as to think I’m going to be satisfied just sitting around and doing all the things I don’t get to do as much as I like, right now.

I know I can only read so many books, listen to so much music, play guitar only so much, draw and smoke cigars and drink only so many cups of coffee, before I start going nuts. And I also know, as much as I love my wife, that spending every waking hours with her, day after day and month after month, probably won’t work either.

So, I’ve been reading up about retirement a little, and what I’m hearing isn’t too good.

The bottom line is that once you retire -- for most people -- you’re not perceived to be the same person you were before you retired. Out of sight, out of mind, I guess.

It seems that the most important thing is to keep your to-do list filled. Otherwise, how many times can you empty out your bookshelves, and how many old videos can you catch up with before you go nuts?

I’ve also read about how, for the most part, if you didn’t do X, Y, and Z before you retired, it’s not likely you’ll take them up after you retire. Again, this is stuff that applies to the majority of people, not necessarily to you or me. But... like I said, I’m in the information-gathering stage so I need to know all this.

Most folks also advise that unless your kids need your help, forget about leaving them a large estate. I’m all for that one, definitely. I haven’t created what I’ve done to make sure when I’m dead, someone else will profit from it -- I want to enjoy what I’ve earned while I’m alive.

Sheesh, once you start looking into this stuff, it’s kind of depressing isn’t it?

I had an old attorney friend who used to tell me that in his opinion, the best estate plan was to accumulate all your money, and then pass it on to some hot little wife who was about one-third your age. And since there’s an unlimited marital exemption, you’d get to pass it all to her with no taxes.

I’m not sure about that plan, for myself anyway. It sounds nice, but I think I’d drive some young girl nuts. I’d age her pretty rapidly -- I’m just too demanding.

I may have to re-think this retirement plan of mine, or at least come up with a back-up plan in case it doesn’t work out. If you have any ideas about this, let me know. I’ve got 6 years to figure it out and I’d sure appreciate it.

Now go sell something, Craig Garber

P.S. If you offer educational services, or if you market to consumers, you don’t want to miss out on this month’s issue of Seductive Selling. There’s a lead-generation display ad in there that’ll knock your socks off! Test-drive it FREE for 30-days and get a truckload of gifts to boot, at http://www.kingofcopy.com/ssnl

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New Package: Comes with FREE one-on-one consulting

As last year was winding down and still early on into this year, we’ve received a lot of e-mails like this: “Craig, I am going to order your products this year, but I don’t know which ones to invest in.” Or... “Craig, I want everything in your arsenal -- what do you suggest?”

So, like any good marketer, instead of me telling you what to do, or convincing you of this or that, I’ve responded by giving you what you want.

Now you can get EVERY single product on my shelves, all together, and at a significant discount when you order all at once. Yes, I’ve put together the “Mutha” Of All Offers, and when you get it, not only are you saving $1,032 Dollars, but you’ll also get one FREE HOUR of one-on-one consulting with me. This way, you can ask me anything you want about how to best implement and use all these marketing tools you’ll be getting, and find out the fastest short-cuts to take, to get your business where you want it to be.

You can find the Mother Of All Offers right here: http://www.kingofcopy.com/mother (And, you can even take up to FIVE months to pay for your investment in this HUGE package!)

Now go sell something, Craig Garber

P.S. If you have any questions about this, contact my assistant Anne in our office at 813-909-2214. Save $1,032 Dollars and get the Mother Of All Offers, right here: http://www.kingofcopy.com/mother

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New business idea: If you can’t beat ‘em, rip ‘em a new one.

It always amazes me how the most profound and unconventional ideas, are often just simple ideas reversed.

So for instance, a very common career path for people to enter is to take the skills they have -- perhaps they were working for someone else, let’s say -- and then to do the thing they are good at, on their own.

Example, a former executive in the technology industry might go out and be a consultant to other tech companies, or he might go out and do the same thing he did before, only as a freelancer. A successful doctor is very likely to go out and consult with other doctors and give them guidance on how to grow their practice, or how to deal with vendors, or... she might decide to go and work with one of the big pharmaceutical or medical device companies.

But here’s another way you can do this and leverage your behind the scenes knowledge of a “hush hush” industry. (They’re all “hush hush,” by the way, to anyone not in them.) You go out and consult with the consumers in the industry as a sort of consumer “Robin Hood.”

So instead of the tech guy working on the inside, he can be a consultant to large corporations who are interested in getting technology work done, but have no idea how to go about the process. Doctors can offer their services to (high-end) patients who are sick and have no idea how to navigate through the medical system. In a case like this, giving someone the ins and outs not only benefits you financially, but you’re having a dramatic impact on the lives of many people in a family.

You’re not really a broker of these services, but just an advisor. And yes, this involves airing out some dirty laundry, but... often times, that’s just the emotional guilt-cleanser you may need, after a lifetime of towing the party line.

Who knows, right?

Now go sell something, Craig Garber

P.S. I’m no moral compass, that’s for sure, but in this month’s Seductive Selling Newsletter I ask the question, “Where are we all going?” in the Tales From The Back-End Column. Test-drive it FREE and get 15 (REAL) bonus gifts with it, right here: http://www.kingofcopy.com/ssnl

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The Superbowl lesson everyone missed

I suppose I should be discussing the ads from the Super Bowl on Sunday, and I will, briefly, but I’d rather discuss the hero of the game, and his close parallel to oftentimes, good marketing.

As usual, many of the ads were entertaining, most were crap, and few -- if any, would give anyone any sort of a compelling reason to go out and buy whatever was being advertised -- if you could even remember the product being sold in the first place.

Personally, I thought the commercial for Coca Cola, with the Charlie Brown, Stewie, and underdog floats from the Thanksgiving day parade, was the best one there, but this had more of a profound effect on my own nostalgia-buttons than most. See, I grew up in New York City, and I remember watching the parade from the streets one cold Thanksgiving morning nearly 40 years ago.

One of the baby ads for e-trade was also appealing -- again, because it pushed my nostalgia buy-button. I’m a father of three, so the baby scenario they used was real cute to me, and to my younger son, who I watched the game with.

(Note: I discuss how to use nostalgia in great detail in my Seductive Selling System, which you can find at http://www.kingofcopy.com/seductive )

But what I want to talk about today was the incredibly cool come-from-behind victory of the New York Giants. On the Friday before he Super Bowl game, I happened to be reading an article in New York Magazine about their quarterback, Eli Manning. The article was saying how he’d been riddled all year with the label of “boring” and “unemotional.”

This is quite the opposite to how most New Yorkers are, and I’d imagine, not what the city wants out of it’s heroes or potential heroes. However, the bottom line is results, and it should be no mystery at this point that the results were there.

It’s no different in your marketing. You run an advertorial-style ad. It’s boring. Looks like an article, no pictures, no graphics, no “Crazy guy” screaming out loud at your readers. Your friends and family say it’s too long, the text is too small, it’s not selling hard enough, there’s no fancy logo, it doesn’t have your office hours or how long you’ve been in business -- it won’t work.

You run it, make a killing, and laugh all the way to the bank. You didn’t listen to your detractors. Eli Manning too, didn’t listen to his detractors. He didn’t change his game or his personality.

Why? The answer is simple: the New York media isn’t a good resource to use when it comes to improving your football game, just the same way your friends and relatives aren’t a good resource to tap into when it comes to effective marketing.

Stick to your guns and do the things you need to do, to get the results you need to get. It’s not easy, but there again, neither is winning the Superbowl, is it?

This is absolutely INCREDIBLE advertising.

Now go sell something, Craig Garber

P.S. I recently used a very unconventional method of generating leads, and it was incredibly successful. Then Terry Wygal from Houston, Texas used it and here’s what happened to him, “Craig, I have generated 2,130 registrations for tonight’s call. The highest I have ever pulled prior to this was when I had 779 register. That’s a 273.4% increase! I think your lead generation program works. :-) I was able to then turn this into 75 new members at $1,000 each for 6 weeks! One of the best ROI’s I’ve ever had in my career.” Check out this highly unconventional method I used at http://url-ok.com/a49ae3

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Behind the scenes profile now posted.

A while ago I was interviewed by an online Sales and Success newsletter.

I didn’t realize that they information the asked was so personal, but in reading it, I sure spilled the beans about lots of stuff.

The interview has been posted now, so if you want to check it out, and discover some more unusual facts about me, check it out at http://url-ok.com/bc267b

Don’t worry, this is not a slick or hidden sales pitch, just an interview I did.

And feel free to post comments below the article or on my blog!

Now go sell something, Craig Garber

P.S. Again, I spill the beans here at http://url-ok.com/bc267b

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If you enjoyed this, pass it on to a few of your friends and business associates -- send them over to http://www.kingofcopy.com

HUGE: Edgy semi-nude video blows the doors wide open on bad ads!

This is HUGE! Probably THE very best example of what advertising should be.

I know nothing about the company that created this video but it is a stroke of genius! (No pun on the word “stroke” -- you’ll see what I mean in a moment.). Here, have a look at this:

See, the biggest problem with nearly all advertisements, in print, on TV,or otherwise, is that the person who’s created the ad, has approached it the way they’d approach hiring an interior decorator for their house. They sit and think to themselves, “How do I want MY house to look.” “How can this decor show off what I’M all about.”

It’s all ME, ME, ME based.

But the problem is, when you create and ad and say to yourself, “How do I want MY ad to look,” or... “How can this ad show off what I’M all about,” -- to your prospect, you are nothing more than another bumbling idiot!

See, YOU are not your prospect. Your prospect could care less about YOU, your ad, your business, and your wife and children. They care about THEMSELF, and as it relates to you -- only what you can DO for them. Your ad should be designed with one thing in mind, and one thing only: How can I deliver my prospects the biggest benefits, and then how can I deliver these benefits to them in the most compelling, engaging, and provocative way possible.

These are EXACTLY the kinds of innovative, edgy, and important ideas and strategies that I deliver to you every month, in my offline Seductive Selling newsletter. And because you are an e-zine subscriber of mine, you an now take a FREE 30-day test-drive of this eye-opening newsletter, and get 15 FREE bonus gifts, just for checking it out. For instance, here are some of the more edgy newsletter headlines that have been featured inside Seductive Selling, over the last several months alone:

“Bark Like A Dog And Roll Like A Pimp -- Thank You!”
“There's A Reason Why People Are Broke”
“Pass The Bong And Welcome To... Weed World!” (Pot NOT included!)
“Imagine Me, A Virgin... Again!”
“Now At Last... Anal Bleaching!”
“Homie Don't Play That”
“D... Is For Dysfunctional, Right?”
“How Long Does It REALLY Take To Make A Million Dollars? Just ask me.”
“What Is Peter North's Secret?” (It's NOT what you're thinking!)
“Asshole Alert!”
“How to sell... V-V-V- Vaginal Suppositories! (Bonus: yeast infections NOT included)”

If you want to grow your business and you are desperately seeking the kind of information that gives you the “back door” into your prospects mind, allowing you to push their emotional buy-buttons at will... and if you “sense” you could be doing better, but you’re just “stuck” when it comes to marketing more effectively, then you owe it to yourself to take this FREE test-drive.

Oh, and let me say something about all these bonuses you get. I fully realize, especially in the marketing arena, that nowadays when you hear “15 FREE bonus gifts,” your expectations are that you’re going to get 14 pieces of crap you could find at the bottom of a Cracker-Jack box, and “maybe” on thing that you’ll keep for a week. I know how frustrating that is, because I am a consumer too, just like you.

That’s not the case here at all. If you are new to me, or if you’ve never taken a look at my newsletter, you’ll find INCREDIBLE value in the 5 Audio CD’s, the DVD, the two Newsletters, all the other gifts, and even the Downloadable Interviews you receive right after you sign up for your test-drive.

I’ve of course, had people cancel their newsletter over the last 2 years, but in the almost 1,000 people who have jumped on this, NO ONE has ever said they didn’t like any of the bonuses, or they didn’t feel they were valuable. You’ll find this to be pretty consistent with me.

One of the members of my Mastermind Group, Dustin Mathews (from Tampa, Florida) said to me at the last meeting, “Craig, you are ALL about the content.” I encourage you to find this out for yourself, and get all these bonuses by taking me up on my FREE Seductive Selling Newsletter 30-day test-drive offer right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Let me know what you thought of this ad!

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If you enjoyed this, pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com