Tuesday’s FREE Teleseminar: Less than 39 lines left!

I just checked a few minutes ago, and there are now only 38 slots remaining for the FREE Teleseminar I’m hosting on Tuesday, December 4th from 4pm until 5:30 pm Eastern time, called “What The Richest And MOST Successful Entrepreneurs Know About Making Money, That You Don’t!”

On this call, I’ll be revealing over TWENTY-FOUR strategies-- 24 different ways the most successful people look at things -- that others choose to ignore (and suffer for, as a result). I will also have four very special guests on the call who will give you some of their own insights into things.

In announcing this call, I’ve been doing something I’ve never done before, and that is... qualifying the folks who register. So along those same lines, please read the qualifications before you try and register for one of the remaining 38 lines left:

One: you must have an open mind. If you already think you know everything, don’t waste either of our times. I suffer fools poorly, and the truth is, only a fool thinks they are “so smart” -- truly smart people realize how little they know.

Two: you must have a BURNING desire to succeed. Now let me explain what I mean by this. You see, everyone “wants” to succeed, but the ugly truth is that few people do succeed because they simply aren’t willing to do things that make them uncomfortable -- and frankly, they aren’t willing to do mostly anything at all, when it comes down to it. I realize this eliminates 80% of the people reading this message (and maybe more), but nevertheless, I’d rather have 80% less people on the call, but EVERYONE on the call is a go-getter, than having LOADS of people on the call who will just take the information I give you, and instead of DOING something with it, you just let it float over your head like water rolling down a duck’s back. Remember, nothing has meaning unless it’s backed up with an action, so really -- think twice about registering because I don’t want you on the call unless you will actually not waste your time or mine, and instead you will DO something with the information I give you.

Lastly, if you are the kind of person who “automatically” just signs up for everything under the sun that’s “fre.e”, then this call is not for you. That’s scarcity thinking and it means you value your time less than anything else, and this is probably one of the BIGGEST problems why people never become successful -- simply not valuing your own time. So be brutally honest with yourself, and if this is you -- it’s no big deal, to each his own -- but if this IS you, don’t bother registering for this call.

Please appreciate that I’m not trying to be negative here -- I just don’t want the wrong people on the call, and... the right people locked out. Make sense?

Good, because if you TRULY want to make 2008 your best year ever, and if you qualify, then you do NOT want to miss this call.

For those of you who DO qualify, here’ s how to register. Simply go to http://www.kingofcopy.com/120407 and enter your information, and that’s it.

Thanks for reading this message and I’ll look forward to speaking to you and helping you in just THREE MORE DAYS, on December 4th at 4pm Eastern time.

Now go sell something, Craig Garber

P.S. Again, go to http://www.kingofcopy.com/120407 and register now -- this is very likely to be the MOST important 90 minutes of time you’ve invested in yourself during the entire year. Remember, there are 38 lines left, and in the time it took you to read this message, I’m sure there are now a few less than that!

Make 2008 Your Best Year Ever: Only 5 Days Away!

Just wanted to remind you about the FREE Teleseminar I’m hosting on Tuesday, December 4th from 4pm until 5:30 pm Eastern time, called “What The Richest And MOST Successful Entrepreneurs Know About Making Money, That You Don’t!”

On this call, I’ll be revealing over TWENTY-FOUR strategies successful entrepreneurs use, that unsuccessful business-owners simply aren’t willing to do.

And in a nutshell, this separates the men from the boys -- unsuccessful people simply aren’t willing to do the things successful people are willing to do.

If you TRULY want to make 2008 your best year ever, then you don’t want to miss out on this call. Here’s the thing though: I ONLY have 297 lines available, and we already have close to 200 people registered, so unless you meet all three of the following criteria, please don’t register -- you will be taking away someone else’s line who is more qualified to get on this call:

One: you must have an open mind. If you already think you know everything, don’t waste either of our times. I suffer fools poorly, and the truth is, only a fool thinks they are “so smart” -- truly smart people realize how little they know.

Two: you must have a BURNING desire to succeed. Now let me explain what I mean by this. You see, everyone “wants” to succeed, but the ugly truth is that few people do succeed because they simply aren’t willing to do things that make them uncomfortable -- and frankly, they aren’t willing to do mostly anything at all, when it comes down to it. I realize this eliminates 80% of the people reading this message (and maybe more), but nevertheless, I’d rather have 80% less people on the call, but EVERYONE on the call is a go-getter, than having LOADS of people on the call who will just take the information I give you, and instead of DOING something with it, you just let it float over your head like water rolling down a duck’s back. Remember, nothing has meaning unless it’s backed up with an action, so really -- think twice about registering because I don’t want you on the call unless you will actually not waste your time or mine, and instead you will DO something with the information I give you.

Lastly, if you are the kind of person who “automatically” just signs up for everything under the sun that’s “fre.e”, then this call is not for you. That’s scarcity thinking and it means you value your time less than anything else, and this is probably one of the BIGGEST problems why people never become successful -- simply not valuing your own time. So be brutally honest with yourself, and if this is you -- it’s no big deal, to each his own -- but if this IS you, don’t bother registering for this call.

Please appreciate that I’m not trying to be negative here -- I just don’t want the wrong people on the call, and... the right people locked out. Make sense?

Good, so for those of you who DO qualify, here’ s how to register. Simply go to http://www.kingofcopy.com/120407 and enter your information, and that’s it.

Thanks for reading this message and I’ll look forward to speaking to you and helping you in just FIVE MORE DAYS, on December 4th at 4pm Eastern time.

Now go sell something, Craig Garber

P.S. Again, go to http://www.kingofcopy.com/120407 and register now -- this is very likely to be the MOST important 90 minutes of time you’ve invested in yourself during the entire year.

A short Christmas tree story -- you may have heard this one before.

First of all, today I want to tell you a short story about a long Christmas tree, not a long story about a short Christmas tree -- just wanted to clear up any confusion you may have had.

O.K., so yesterday, my wife and I took off, flying first class to the Big Apple, for a romantic getaway.

It’s romantic for two reasons: One, the kids aren’t here... and two, we’re alone. I realize if you don’t have kids, this may sound redundant, but rest assured, it’s not.

Now about that tree. Wednesday night, the most famous Christmas tree in the world -- the 84-foot tall Norway Spruce Christmas tree, was lit in Rockefeller Center, which is located on 5th Avenue and 47th Street. This tradition has been going on for the last 76 years, and the history of this tradition -- like most traditions, is quite interesting.

Here, listen to what Daniel Pool says about it, in his book ‘Christmas in New York:’ “The first Rockefeller Center Christmas tree was a mere twelve or so feet tall. It was put up by the workmen in 1931 at the rubble-strewn site of the innumerable speakeasies on and around 50th Street which were torn down to make way for the new skyscraper complex. During those desperate Depression years, the men worked late into Christmas Eve, and were paid their wages in front of the tree, which they had decorated with some tinsel, paper and a tin can or two. In 1933 The Rockefeller Center management took over the Christmas tree idea. The first 'official' Rockefeller Center tree had seven hundred blue and white lights on it and was set up on the sidewalk in front of the then new RCA (now GE) building. Some decades ago the decorators thought it would be nice to have long aluminum icicles hanging. However, because big sky scrapers like the RCA building create wind tunnel effects, the not so well-secured icicles flew around the area like spears. Today only lights are used and no ornaments.”

The first nationally televised Rockefeller Center Christmas Tree lighting was in 1951 on the Kate Smith Show. It was again lit in 1954 on the Howdy Doody Show.

The lighting of the tree is kind of special to me, since I proposed to my wife there many many years ago. Next year, I think we’ll be taking the kids up here, either to see the tree lighting or to enjoy the Thanksgiving Day parade.

But right now, you need to know that today is the absolute LAST DAY you’re going to be able to get your hands on this month’s Seductive Selling Newsletter. Here’s what you’re missing out on:

• Unspoken back-end and upselling secrets!
• Four cardinal rules about upselling that will either make you... or break you!
• Hard-nosed advice for a subscriber who’s selling “make money online” biz-opps, and how to make this work more effectively! (You MAY not want to hear this one.)
• Two examples of display ads I’m currently running: get a rare “behind the scenes” look at how I’m marketing myself offline!
• When to take short-cuts... and when taking a short-cut is your most rapid way to failure! (A real-life example.)
• Critical Checklist: 11 Specific Strategies to use, that determine whether or not a new project is worth taking on! Sometimes, once you start digging into things... all that glitters, really isn’t gold.
• And... much much more!

And the beauty is, you can now try Seductive Selling FREE for 30 days, AND get 5 FREE bonus gifts, worth $1,391 -- yours to keep, just for test-driving the newsletter. Oh, and on this month’s Audio Success CD (that comes with the newsletter), I do a killer interview with best-selling author and persuasion expert, Dave Lakhani. He reveals things on this call, he has NEVER spoken about before, and there is absolutely NO hype in that statement! Get all this and more at http://www.kingofcopy.com/ssnl

And now... it’s time for me to actually relax.

Now go sell something, Craig Garber

P.S. Don’t forget, test-drive Seductive Selling, FREE and get $1,391 in bonus gifts, including not one, but now TWO fre.e marketing critiques, right here: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Is youth wasted on the young?

My father used to say “youth is wasted on the young.” I’m not so sure he’s right, but I do know that experience and wisdom teaches you a lot, and you can’t gain wisdom until you get the experience, that’s for sure.

When I was a kid, I had no patience at all. I still don’t have much patience, but one thing I do have now, is more realistic expectations about results I can expect from things, and these expectations have a way of sort of “regulating” your patience a little better.

Make sense?

So for example, when I first picked up a guitar, years ago, I was expecting to play Stairway To Heaven like Jimmy Page did, within a month or so, of “pretty heavy” practicing. Turns out it really doesn’t work that way -- even Jimmy Page didn’t get to be Jimmy Page after a month. But not knowing any better, I got discouraged and never really gave my guitar playing a shot.

The truth was, I was a damn good guitar player. I have the kind of ear that can hear something one time, and then play it -- albeit not like Jimmy Page can -- but let’s face it, that’s a pretty unrealistic standard of comparison to use, especially straight out of the starting gate, right?

But at least I continued playing, and I had fun with my instrument during that time.

There’s a similar problem I see in business, and frankly I see it often, especially with people trying to get something off the ground. They are so preoccupied with making sure they’ll have a “real” business, they don’t think that the first time you do anything, whether it’s picking up a guitar, riding a bicycle, or starting a business -- that the end result down the line will be dramatically different than it is today.

For instance, this year we’ll do close to 7 figures -- but three and a half years ago when I started my business online, all I had was a webpage and a few people who knew me from writing copy. If I’d have “waited”, guess what would have happened?

Yep -- nothing!

So if you are having trouble getting started, here are a few words of wisdom I think will help you: Don’t sit there thinking you’re expecting to roll out something that’s going to make you the next Bill Gates -- at least don’t think that until your doors open. Just try to make ONE dollar doing whatever it is you do. As soon as you’ve made that ONE dollar, guess what?

You now have a “real” business.

Then go for $100 dollars... then maybe $100 a month, or $100 a week. If you do this, chances are your business will be profitable, and the other thing that will happen is your learning curve will be incrementally HUGE -- as will your increase in profits.

New ideas will come to you, new strategies will appear in front of you, and you’ll suddenly find yourself in the same position Napoleon Hill mentions in Think And Grow Rich: the money will come to you so fast and furiously, you’ll wonder where it was hiding all this time.

Of course, many people don’t want to hear this because they are so afraid of taking their fist step, it’s much easier to justify their delay by saying things are just “not ready” yet.

But the truth is, EVERYbody’s ready to make ONE dollar, right?

Now go sell something, Craig Garber

P.S. Only TWO Days Left to get this! Example 5 in this month’s Seductive Selling Newsletter shows you a sneaky and manipulative (yet 100% legal) trick to use, to fool your prospects into thinking your product is FAR more powerful than it actually is! Test-drive it FREE and get $1,391 in bonus gifts, including not one, but now TWO FREE marketing critiques, right here: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

This holiday season’s big ripoff is...

So here we are, rapidly burning down the candle towards everything that makes up Christmas and New Years celebrations.

This is a VERY important season for retailers. Did you know, some retail stores do nearly 75% of their sales in just the last 60 days of the year alone?

It’s true! Christmas season for retailers is equivalent to Mother’s Day for florists and restaurants.

And the biggest ripoff this holiday season? No, it’s not toys from China -- the only thing you lose there is your health, not your money -- and I’m talking about financial ripoffs here...

Can you guess what the biggest ripoff is?

Yes?

No?

O.K., then I’ll tell you. The biggest ripoff is... Gift Cards!

Here, take a look at the stats on these things. Some of them aren’t even worth the plastic they’re printed on!:

For starters, it’s estimated that over $100 Billyun (yes, that’s Billyun, with a “B”) worth of these things will be sold, yet... approximately 10% of these cards will never even be redeemed!

That’s $10 Billion dollars worth of “free money” for many retailers. Money that was handed over, yet no goods were exchanged for it in return.

In addition, some of these cards have transaction fees and expiration dates that either reduce or completely nullify the card’s value altogether!

Sounds fairly one-sided, doesn’t it?

Just another rip-off, right?

No, in reality it’s not.

See, no one’s twisting anyone’s arm, telling consumers NOT to use these cards, and to instead to let them get lost at the bottom of their kitchen drawers... and no one’s forcing people to buy cards that have rip-off fees or hump charges in them, either.

The only people who call this foul play are the same people who expect someone else to bail them out whenever something goes wrong. Car breaks down? Why me!

Lose your job? Government should get you a new one, right?

Can’t make your house payment -- it’s the lender’s fault. I thought I could own a 7-figure home and just pay $1,500 a month forever.

Right?

Capitalism is never bad, as long as everyone is laying their cards out on the table. Ignorance isn’t bliss, and as you know, it generally comes with a price as well. Hopefully, for most of us, we only have to pay that price once or twice -- that’s called “tuition.”

If you find yourself paying it over-and-over again, that’s called “careless.”

Gotta go, have to run and go buy my mother-in-law her holiday gift card...

Now go sell something, Craig Garber

P.S. If you’re a capitalist too, and you’re concerned about stuffing as many greenbacks into your big fat wallet as is humanly possible, then you do NOT want to miss out on the article in Seductive Selling, about Upselling and Cross selling, where I show you FOUR sneaky strategies a VERY well-known publisher uses to make a small fortune! Test-drive it FREE and get $1,391 in bonus gifts, including not one, but now TWO FREE marketing critiques, right here: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Announcement! FREE Teleseminar, as promised

Well I hope your Thanksgiving holiday was as festive and relaxing as mine was, and now of course, it’s back to business -- down to the home stretch for 2007, isn’t it?

A couple of weeks ago I promised I’d be putting on a FREE Teleseminar at the end of the year, and since as you know, I’m a lot of things -- but a liar isn’t one of them... let me tell you some of the details.

The teleseminar will be on Tuesday, December 4th from 4pm until 5:30 pm Eastern time, and it’s called “What The Richest And MOST Successful Entrepreneurs Know About Making Money, That You Don’t!” And... if you’re open-minded and understand that unconventional methods of doing things are the ONLY things likely to get you the unconventional results you’re looking for, then this seminar is for you.

On this call, I’ll be revealing over TWENTY-FOUR strategies successful entrepreneurs use, that unsuccessful business-owners aren’t willing to, that contribute Dramatically to their success.

If you TRULY want to make 2008 your best year ever, then you don’t want to miss out on this call.

Here’s the thing though: I ONLY have 297 lines available (I secured an extra 100 more than normal, because I expect a TON of people to register and get on this call.), so unless you meet all three of the following criteria, please don’t register -- you will be taking away someone else’s line who is more qualified to get on this call:

One, again... you must have an open mind. If you already think you know everything, don’t waste either of our times. I suffer fools poorly, and the truth is, only a fool thinks they are “so smart” -- truly smart people realize how little they know.

Two, you must have a BURNING desire to succeed. Now let me explain what I mean by this. You see, everyone “wants” to succeed, but the ugly truth is that few people do succeed because they simply aren’t willing to do things that make them uncomfortable -- and frankly, they aren’t willing to do mostly anything at all, when it comes down to it. I realize this eliminates 80% of the people reading this message (and maybe more), but nevertheless, I’d rather have 80% less people on the call, but EVERYONE on the call is a go-getter, than having LOADS of people on the call who will just take the information I give you, and instead of DOING something with it, you just let it float over your head like water rolling down a duck’s back. Remember, nothing has meaning unless it’s backed up with an action, so really -- think twice about registering because I don’t want you on the call unless you will actually not waste your time or mine, and instead you will DO something with the information I give you.

Lastly, if you are the kind of person who “automatically” just signs up for everything under the sun that’s “fre.e”, then this call is not for you. That’s scarcity thinking and it means you value your time less than anything else, and this is probably one of the BIGGEST problems why people never become successful -- simply not valuing your own time. So be brutally honest with yourself, and if this is you -- it’s no big deal, to each his own -- but if this IS you, don’t bother registering for this call.

Please appreciate that I’m not trying to be negative here -- I just don’t want the wrong people on the call, and... the right people locked out. Make sense?

Good, so for those of you who DO qualify, here’ s how to register. Simply go to http://www.kingofcopy.com/120407 and enter your information, and that’s it.

Thanks for reading this message and I’ll look forward to speaking to you and helping you on December 4th at 4pm Eastern time.

Now go sell something, Craig Garber

P.S. Again, go to http://www.kingofcopy.com/120407 and register now -- this is very likely to be the MOST important 90 minutes of time you’ve invested in yourself during the entire year.

Happy Thanksgiving from Craig Garber

I just want to wish you and your family the warmest wishes this Thanksgiving.

And whether you celebrate Thanksgiving or not -- with all the crazy things going on in the world today, we all sure do have a LOT to be thankful for.

All the best, Craig Garber

The Cornerstone Concept Behind Offering Solutions To Your Prospects

There are two words you can use that not only boost the response of your sales copy DRAMATICALLY, but they will also pierce through the heart and soul of what your prospects are truly after -- and that is... solutions to their problems.

And the good thing is, all you need to do is add these two words to the front of nearly ALL the bad ads you’ll find out there, and presto-change-o, you’re “in like Flynn.”

Here, look at a few ads in today’s local paper. I’m sure you’ll find things like this:

Eliminate Back Pain Once-And-For-All...

Make Your Swimming Pool Sparkling Clean!... and...

Children Are Safe Here.

Now make no mistake -- ads like this produce little, if any sales. They are fairly worthless and the ONLY people who will respond to them are prospects who happen to be in the right place at the right time. And I don’t know about you, but depending on being in “the right place at the right time,” isn’t a really good business strategy you want to bank you future on, is it?

But if you simply added two words to the front of these ads, and maybe used just a “little” creativity, you’d have the basis of a good headline for an ad. Like this:

“How To Completely Eliminate Back Pain, Once-And-For-All!”

“How To Make (And Keep!) Your Swimming Pool... Sparkling Clean!” and...

“How to make SURE your children are safe during the day, while you’re at work trying to give them a better life.”

Using “how to” changes the entire dynamic of these (formerly useless) ads. Use this trick wisely, and you will prosper for a long long time.

Have a great Thanksgiving and don’t eat too much, chubby.

Now go mail something, Craig Garber

P.S. Bob Maunsell, from Worcester, Massachusetts, had been a skeptic for a long long time. He finally ordered Lead Generation Explosion, and within a few days, he sent in this e-mail: “Craig, just got Lead Generation Explosion -- have to tell you, I love it! You’re right, the L.G.E. system is THE quickest & fastest way to build a cult following.” Bob’s going to be on a very special four-hour teleseminar on December 12th where I will answer ALL your questions about How To Generate MORE Leads in your business, than you’ve ever been able to before. You can get on this teleseminar FRE.E, when you order Lead Generation Explosion -- so take Bob Maunsell’s (a former Sergeant in the US Air Force) advice and start building your own “cult following” the fastest way possible, AND join the other successes on this FOUR HOUR teleseminar on December 12th. All the details are here: http://www.kingofcopy.com/leads

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A brief announcement.

As you may or may not know, I have a number of different coaching programs I run, at a variety of levels. All of them revolve around increasing your business and creating various systematic (and predictable) ways of getting new clients, prospects, and sales.

One of my programs -- the most structured program, in that you get a specific topic to discuss every month, is my Seductive Selling Coaching Program.

I wanted to let you know that if you use direct mail, tomorrow’s call is the most important Seductive Selling Coaching Call I’ve ever done. On this call, you will find out "Everything You MUST Know About Putting A Direct Mail Package Together!"

The truth is, even though you and I mostly communicate through the internet, if you are NOT using direct mail, you're missing out a HUGE part of your marketplace, not to mention a terrific (and unique) opportunity to communicate with your prospects and clients, AND... a terrific opportunity to sell, and to make a BUNDLE.

Just so you know, the lion’s share of what I earn, and what my clients earn, is made via offline, not online methods. I know this sounds strange, but you must understand that communication and selling are two different things, and there’s also a difference between generating a lead online, and selling to that lead offline, isn’t there?

As usual I'll be taking live questions in the middle of the call, and then again at the end of the call, but if you can't make it and you have a question you want answered, I will also send you an e-mail address where you can forward your questions to me before the call, and I’ll answer each one of them thoroughly.

On the call, which takes place tomorrow at 2pm Eastern time, I'll be covering direct-mail soup-to-nuts, including:

Why use direct mail?

How to find mailing lists?

Benefits of direct mail versus other kinds of marketing...

The over 1-dozen components that go into a direct-mail package, and why and when
you'll want to use each one. (And maybe even more important, why not!)

And some of the other "side benefits" of direct mail as well.

For anyone who orders my Seductive Selling System between today and tomorrow at 12 noon, my office will make sure you get the proper call-in information, so you can listen and participate, OR send in your questions about this VERY important topic.

If this is something you want to do, get the Seductive Selling System right here and you’ll get all the info you need for tomorrow’s call RUSHED to you, right away: http://www.kingofcopy.com/seductive

Now go mail something, Craig Garber

P.S. If you want information on my other coaching programs, you can check them out here, in order of their level of intensity. And by the way, THIS is how you’re going to wind up making 2008 your best year ever -- NOT by cleaning up your desk, by “visualizing” your destiny... or by writing down your goals. And that... is my personal promise to you.:

Mavericks Group: http://www.kingofcopy.com/mavericks

Mastermind Group: http://www.kingofcopy.com/maverickmarketer

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

3 Reasons why most ads go bust.

At the end of this message, stay tuned for an announcement about a teleseminar I’m going to be having in early December...

If you know anything about making your marketing work, then you already know about using “advertorial” style marketing when you’re running a space ad. Advertorials are ads that don’t look like ads -- they look EXACTLY like news articles.

In fact, if you’re smart, you’re going to want to use the same fonts whatever media you’re running your ad uses for their regular articles, so no one thinks it’s anything but an ad. Make sense?

Good.

Anyway... here’s why advertorials work so much better:

One, people read newspapers and magazines for what? For news, right? So... if your article looks like a news article and not like a big dumb oversized business card, like most ads do, it will get read like any other news article does. Not glossed over like all the ads that look like big dumb oversized business cards do.

Two, if it’s getting read like a news article, then guess what? It’s going to be BELIEVED as if it was a news article. (As a side note, this only works if you’re ad’s written right, but that’s another subject entirely.)

Three, since you know who’s reading the publications where you’re advertising, you are readily able to tailor your headline to fit the crowd you want, like this::

“Women Over 35: Are You FINALLY Ready To Settle Down?”

“An open letter to every women in Saginaw who’s FINALLY ready to settle down...”

Or, “Are you a single, professional career gal over age 35 who’s finally ready to settle down?”

See, that’s easy, isn’t it?

This is just a few reasons why advertorials are so effective. Who knows, maybe I’ll put out a course on how to write an advertorial next year? This is such an interesting topic.

O.K., now here’s something you may want to pay close attention to: In early December I’m going to be having a teleseminar for people who may be interested in applying to be in my Mastermind Group. Our next meeting is in January on the 25th and 26th, here in Tampa, and if you want to make 2008 your best year ever, and IF you qualify, this is going to rapidly accelerate your pace and get you there quicker than anything else.

Be on the lookout for the announcement about the teleseminar, in a week or so.

Now go sell something, Craig Garber

P.S. Should you get involved with a project or not? In this month’s Seductive Selling Newsletter, I give you the 11-point checklist I use, to determine the answer to this question. Test-drive it FREE for 30 days, and get $1,391 in bonus gifts plus TWO FREE marketing critiques, right here: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

The one thing that IS easy.

Lots of people struggle.

Why?

Well to be fair, let’s take a look at some of the different types of struggling there is out there.

First, there’s just the ordinary struggle of “getting things done.” You know, life’s generally not easy, especially when you’re moving forward, and no doubt... sometimes things get in your way or obstacles appear, and jumping over them most definitely takes effort.

Then there’s the kind of struggle that comes from being inefficient. Now quite often, people are inefficient because they don’t want to spend any munney - they want the cheap way out. And while people who struggle are concerned with spending money, successful people are more concerned with not wasting money.

See, s-o-o-o many people struggle because they think cheap, and because they buy cheap. There is no free lunch, and most of the time, any short-term savings you get to experience, is paid off later with inconvenience and, oddly enough, suffering. Which... is what you wanted to avoid and why you went “cheap” in the first place.

Funny how this works, isn’t it?

Now if you have the “cheap” habit, you may STILL become wealthy one day, albeit nowhere NEARLY as wealthy as the people who have the “abundance” habit. Plus, who on earth wants to be a rich cheap person?

Which habit do you have?

Which habit do you want?

Oh, there is one thing that’s easy, that I PROMISE you will never struggle with, and that’s “nothing.” But there again, who wants nothing?

Now go sell something, Craig Garber

P.S. If you just “sense” you’re struggling much more than you should be, chances are it’s either a marketing problem, or... something inside is holding you back. And if something inside is holding you back, then this 10-dollar book is likely to be the very best investment you’ve ever made, and... the best way to get some clarity on things. Check it out: http://www.kingofcopy.com/science

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Another government ripoff... another great marketing idea.

I was reading an unusual book recently, about the lottery business (Money For Nothing by Edward Ugel), and it’s quite an unusual business. Make no mistake -- the state governments that sponsor these lotteries are thinking about everything BUT increasing educational funding.

In fact, as a side note, did you know that lot-tery revenues don’t add even one thin dime to educational funding? It’s true! In fact, what happens in reality is, let’s say your state budgets $250 Million for education -- and lets say the lottery kicks out $50 Million towards education in any particular year, then the state just contributes $200 Million that year. Sickening, isn’t it? The contributions don’t INCREASE educational funding, they just REPLACE educational funding.

Meanwhile, every Tom, Dick and Harry is running around thinking their tickets are going to send a few more needy kids to school -- nope, fooled again.

Hard to believe, but it’s true, and you can check it out for yourself if you don’t believe me.

Anyway, there are a few industries that have developed through lot-teries, and one of them is the industry that will buy out someone’s future winnings, for a discount today. So say for instance, instead of a winner getting $50,000 a year for 20 years, someone may come in and offer to buy that future stream of income from you, for a present value in today’s dollars, of let’s say $375,000. I don’t know the exact number, but you get what I mean, right?

O.K., so here’s where the good marketing comes in. At one point, the states were ONLY paying these future streams of income, and so it was easy for these lottery settlement companies to come in and say, “Hey, no one else is going to give you this kind of money today, right?”

But not too many years ago, many of the states started offering a “full pay today” option as well. So... what did these settlement companies do?

Did they go out of business?

No.

Did they change their strategy?

No.

Did they have to pay more money than the state?

No, not at all. Instead, they did what ANY smart marketer would do: they positioned a potential weakness, as a strength. What they did was, since the states were now doing the same thing and offering a similar service, they simply used that fact to now legitimatize their industry, and make what they were doing, more valid and more important.

See, for most people, your USP (your Unique Selling Proposition) isn’t in your product or service -- it’s in the thing that makes you different -- and often that difference, to the untrained marketer... is the very weakness you feel you have. But in reality, with a little creativity, 99.9% of the time, you can turn this “weakness” into the biggest thing you have going for you.

So why don’t you spend a few minutes today, doing this very thing.

Now go sell something, Craig Garber

P.S. Speak to the King, LIVE! Exactly ONE month from today, I’ll be putting on a LIVE four-hour teleseminar about generating leads, and I’ll be answering ALL your questions about this, specific to YOUR business. There’s no way you can put a value on this -- at least, not if you’re actually trying to generate leads. Find out how to join some of my MOST successful Newsletter subscribers on this call, right here: http://www.kingofcopy.com/leads

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"sounds" good, but... this may be the worst advice you can get.

How many times have you heard this one: “As long as you’re doing what you like, if you work hard, the money will follow.”

Sounds nice, but this is about the worst advice you can get, and it’s also usually offered by well-meaning but VERY misinformed family members, friends and teachers, who are -- for the most part -- broke.

See, the first problem with advice, is that the only way it’s going to be good advice is if it’s good advice given from the right person. And just like it’s probably not a good idea to get medical advice from the guy who repairs your boat, taking advice about business success from someone who’s never really been successful, won’t help you either.

Now the second problem with this advice specifically, is that it’s just wrong. You know, I’d love to figure out a way to get paid to smoke cigars, read books, and go traveling around the world with my wife... and maybe even to get paid for fishing and listening to loud rock music -- because that’s what I “like to do,” but... that ain’t gonna happen, at least not any time soon.

The only way you’re going to be successful at doing whatever it is you do, is if there’s a market for it, and if you have the skills and ability to sell whatever you’re creating, into that marketplace.

And believe it or not, there’s just not a ton of people out there who want to pay me to sit on my hammock and drink coffee and smoke Maduro cigars all day long. Yes, I know that sounds odd, but it’s true.

However, I will tell you this: Even if you do find a hungry starving market, and even if you can sell, you probably won’t make a KILLING at whatever you’re doing, if you aren’t passionate about it. Passion’s that sort of “X-factor” that I think the people who give you advice like “do what you like and the money will follow” are really talking about.

But again, unless those first two criteria are met, all the passion in the world won’t mean a thing. Believe me, no one’s more passionate about laying on a hammock with a good book, and a good cigar and a cup of coffee, than I am. But unfortunately, that passion is pretty meaningless when it comes to making the cash register go ka-ching.

So, to summarize, the 3-step formula for success is as follows:

1. Hungry marketplace to be satisfied.
2. Your ability to sell effectively.
3. Passion
   

Pretty simple, isn’t it? And now that you know this...

Now go sell something, Craig Garber

P.S. There are loads of happy endings out there, but this one is exceptionally satisfying: How did one man make $152,721 Dollars with ONE postcard, and launch a new business that’s expected to bring in $3.5 Mil this year? Find out at http://www.kingofcopy.com/leads

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No one cares how much you know, until...

There are literally dozens of ways to eliminate buyer’s remorse -- so many in fact, you can probably put together an entire course just on this alone. But let me tell you about one of them today.

The EASIEST thing to do is to just care about your clients, and let them know this by the frequency and quality of your contacts, and the personalized level of your service. I know this sounds “hokey”, but by far, this is the best way to reduce buyer’s remorse.

Here, let me give you a real example of what caring does. A few months ago, we had a guy here in the house doing some work for us. Basic handyman stuff.

This guy pissed and moaned about all the work he had to do from the moment he picked up his hammer, until the last day he left. Now personally, the only reason I let him do anything was because in general, most handymen are like this, and frankly -- we had a bunch of stuff we needed to get done and the pain of listening to him whine, was far less than the pain of having to leave all these chores left undone and start from scratch.

I will tell you this, though. Even though this fellow charged me far less than what I thought he was worth, I wouldn’t have him over here again, even to clean up the dog crap off the front lawn.

Why? Because he simply didn’t care about anything he did. All he cared about was “getting done.”

Now here’s another example of how someone cares. The fellow who does my printing and most of my fulfillment, is a man named Dave Brady. Dave’s in Chicago, and I’m here just outside of Tampa.

Now there are loads of printers here in Tampa who’d love to have my business, and yet... I’d prefer to pay shipping charges for Dave to ship my stuff from Chicago to Tampa instead. Plus, I’m sure many of these folks here in Tampa may be cheaper than Dave is too. (I have no idea if he’s expensive or not because I’ve never priced him out.)

The thing is, Dave lets me know in more ways you can count, that he cares about my success, and that to me, is worth more than anything. That’s not something you can measure in terms of “dollars and cents,” and it also lowers my buyer’s remorse to zero.

Remember, no one cares how much you know, until they know how much you care.

Now go sell something, Craig Garber

P.S. If you are FINALLY ready to take your business, and your life, to the places you’ve always dreamed of going, and faster than you’ve ever thought possible, this is the fastest way to do it: http://www.kingofcopy.com/mavericks

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Ignorance is bliss. I guess.

So last weekend I was up in Orlando in one of those mom-and-pop tourist shops. I was pretty astounded when I saw a sign in BIG BOLD letters right in the front when you walk in, that said “NO CASH REFUNDS.”

I couldn’t believe someone would approach their business and be as concerned about their customer’s experience with as much tact as a spammer selling high-end timepieces, but there it was, right in front of me.

Of course, the big problem here is that you’re alienating your customers before they’ve even had an opportunity to start a relationship with you. There’s no seduction here, and as you know, sales is all about seduction.

And the best way to make sure people are available and open to being “seduced” or persuaded, is to make sure they’re open to YOU as a sales person in the first place. Making someone feel defensive, and having them question your business practices (“Why can’t I return something I buy here? Are there problems with what he sells?) doesn’t make people open, it makes them guarded and defensive.

That’s why one of the SMARTEST things you can do is to not only allow returns, but to make sure your customers know you allow returns. After all, if you’re OK with this, the natural conclusion is that your prospects have nothing to worry about, they’re less defensive, and most important -- they are open to being “seduced.”

Putting the burden of risk on YOUR shoulders, is one of the surest and safest (and frankly, one of the easiest) ways of making your prospects feel safe. And after all, no one’s gonna fork over the greenbacks if they don’t feel safe.

Right?

Now go sell something, Craig Garber

P.S. If you want to know more about persuasion, then you MUST listen to this month’s Audio Success CD -- an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” You’ll get it FREE, along with your completely Free test drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

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If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Ignorance is bliss. I guess.

So last weekend I was up in Orlando in one of those mom-and-pop tourist shops. I was pretty astounded when I saw a sign in BIG BOLD letters right in the front when you walk in, that said “NO CASH REFUNDS.”

I couldn’t believe someone would approach their business and be as concerned about their customer’s experience with as much tact as a spammer selling high-end timepieces, but there it was, right in front of me.

Of course, the big problem here is that you’re alienating your customers before they’ve even had an opportunity to start a relationship with you. There’s no seduction here, and as you know, sales is all about seduction.

And the best way to make sure people are available and open to being “seduced” or persuaded, is to make sure they’re open to YOU as a sales person in the first place. Making someone feel defensive, and having them question your business practices (“Why can’t I return something I buy here? Are there problems with what he sells?) doesn’t make people open, it makes them guarded and defensive.

That’s why one of the SMARTEST things you can do is to not only allow returns, but to make sure your customers know you allow returns. After all, if you’re OK with this, the natural conclusion is that your prospects have nothing to worry about, they’re less defensive, and most important -- they are open to being “seduced.”

Putting the burden of risk on YOUR shoulders, is one of the surest and safest (and frankly, one of the easiest) ways of making your prospects feel safe. And after all, no one’s gonna fork over the greenbacks if they don’t feel safe.

Right?

Now go sell something, Craig Garber

P.S. If you want to know more about persuasion, then you MUST listen to this month’s Audio Success CD -- an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” You’ll get it FREE, along with your completely Free test drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

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How to win (and how to lose) your next negotiation.

Many people foolishly give up in a negotiation environment, before they've even sat down across the table from their "opponent."

Here's why: A lot of who wins in the negotiating process, has to do with "power," and who has it (and who doesn't).

But here's a little secret about power, that's going to help you the next time you're trying to get something.

The secret is, that "power" is never taken -- it's always given. Either you give your opponent power, or they give it to you, that's it. You can't take it from someone, and they can't take it from you, unless you're giving it to them.

Now there are many ways of giving up power. Some of them have to do with the non-verbal cues you're giving away... some have to do with actual fears you may have... and some even have to do with where you sit at the negotiating table, or who you're even sitting next to. (Often, the person you're sitting next to, transfers their power -- or their perceived power over to you and you benefit from this.)

Oftentimes, if you're both smart -- or if you're both "alpha" personalities, then neither one of you will give up your power -- and in this case, the best negotiator wins, or... the person who has the biggest "want" loses. Meaning, the party who has no problem walking away from the deal is the party who will ultimately win, unless they're not too swift.

On the other hand, if you're both weak, then... it doesn't really matter what happens because nothing's probably going to get done anyway, right?

The point is, you MUST remember that no one can take power away from you -- only YOU can concede and give it up, in any dealing.

And this is a lesson that will serve you very well, whether you're trying to get someplace with your spouse... a vendor... or of course, a business negotiation.

If... you're smart enough... to remember.

Now go sell something, Craig

P.S. In a few minutes I will send out one FINAL reminder about my Birthday sale, which ends tonight, no exceptions made.

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http://www.kingofcopy.com

HUGE Birthday Sale: For Implementers ONLY

I’m not much of a guy for celebrating my birthday, because for the most part -- every day is my birthday in the sense I’m living the life I want, doing what I want and who I want to do it with (and who not!).

However, seeing the smile on my wife and daughter’s face, and their enthusiasm about the day, makes me smile in turn, and THAT makes ANY day a day to celebrate. (My sons are teenagers, so their smiles and enthusiasm isn’t as, well... enthusiastic.)

Anyway, this year for my birthday -- since it’s my 44th, I’m going to put on a special sale related to the number 44, but... it’s not the kind of sale for people who are looking to save a ton of munney.

However, it IS the kind of sale for someone who’s looking to MAKE a lot of munney, so here’s the deal:

For anyone who orders EITHER the Deluxe Lead Generation Explosion System, or the COMPLETE Seductive Selling System, I will give you 44 minutes of FREE one-on-one consulting with me.

You still get all the other bonuses that come with each product, and all the sexy bells and whistles -- and all the GUARANTEES that each product has, but you’ll also get time with me, and if you use it wisely, it will be THE smartest “Freebie” you’ve ever received in your life.

The information I will offer you in a consult, will literally transform your business, and therefore your life, and if you’re a doer and you follow through -- you will RAPIDLY boost your earnings by a multiple FAR greater than you can ever imagine, that’s for sure.

Now, if you order BOTH products, you will receive ONE HOUR of FREE consulting time with me, AND I will also give you my newest product, which I really haven’t promoted yet (“official” release is in December) called How To Make Your Dreams Come True, which is basically the story of how I overcame all the hardships in my life, and how I practically crawled over glass to become who and what I am today.

This sale is ONLY good for orders placed today and tomorrow, period. So don’t call my office on Sunday telling me your internet connection was down this week... don’t fax us and tell us your dog peed on your e-mails so you couldn’t read them... and don’t say the sun was in your eyes so you couldn’t hear what I was saying.

This is a good deal for everyone, but it’s a GREAT deal for those folks who are actually going to do something with their business, and are looking for specific guidance and new ideas about obstacles you may be struggling with, decisions you need to make, or directions you need to move forward in.

And don’t forget, along with all this stuff, when you get the Deluxe Lead Generation Explosion product, you also get to participate on the FOUR HOUR live teleseminar on December 12th, from 6pm until 10pm.

O.K., that’s it -- I’m finished.

Here are the links for these items:

Lead Generation Explosion: http://www.kingofcopy.com/leads

Seductive Selling System: http://www.kingofcopy.com/seductive

How To Make Your Dreams Come True: http://www.kingofcopy.com/dreamscometrue

Next week I am going on a LONG overdue vacation with the love of my life, and today and tomorrow I will be very busy writing this month’s newsletter, so take advantage of this and don’t have any regrets.

Oh, and if you think I’m full of crap, you either haven’t been paying attention here... you haven’t REALLY been through my website... or it’s a question of chemistry and you and I just don’t “click,” and in this case, you shouldn’t get involved with me and you shouldn’t order anything. But regardless, I wanted you to check out a fax my office received just yesterday.

It’s from a man just getting started on his journey, and it was extremely moving. His name is Bill Parlaman, from Chester Springs, Pennsylvania, and I do believe he’s gonna make it to the other end because here’s what he had to say:

“Craig, I want to thank you for the Seductive Selling Newsletters and the audio CD's you have been sending me. It's very difficult to put down into words just what your newsletters and audio CD's have done to change my life. The best way I can explain it is that I feel as if I've been reborn into an entire new world that I didn't know existed!

My story is not unlike many others out there struggling day-by-day just trying to keep their head above water. I so related when you discussed the embarrassment of having to charge diapers at the grocery story in your discussion with Ed O'Keefe. I am also here to tell you that I've been there too!

There IS nothing worse in the world than being a grown man walking into a grocery store hoping your card is not maxed out so you can buy groceries for your kids. That's never going to happen to me again!

What people don't realize is that mentors and coaches can only lead you to a door. It's up to the person being coached to open that door. Like you've said so many times before, once I opened one door it lead me to another and another... Opportunity is endless... as long as you continue to open doors for yourself and that's what I plan on doing.

Outside of my real estate investment business, I don't have a business yet but I plan on taking action and implementing something! Just by simply reading your Seductive Selling Newsletter and listening to the CDs every month I have created several ideas that I will test and implement.

I've decided to purchase your Seductive Selling System and I am also interested in your Lead Generation Program. I'm thinking that your systems will help me build my business and I want to do it right from the beginning. I don't want to create any bad habits.

Your input is much appreciated and I thank you in advance for your time. Craig, I want to thank you again and I want you to know that you have inspired me to improve my life for myself and my family.”

That’s pretty moving isn’t it?

And the nice thing is, if you look around my website, there are probably close to 100 testimonials similar to this, so let me just restate today’s (and tomorrow’s) Birthday Sale again:

Order either the Deluxe Lead Generation Explosion - at http://www.kingofcopy.com/leads -- OR the Complete Seductive Selling System at http://www.kingofcopy.com/seductive - and I will give you a certificate (with no expiration date) good for 44 minutes of FRE.E one-on-one time with me. (My current daily consulting rate is $6,500, so do the math yourself on this one.)

However, when you order BOTH of these systems, you’ll get ONE HOUR of FREE consulting AND my new product, “How To Make Your Dreams Come True!” -- which is here: http://www.kingofcopy.com/dreamscometrue

Now go sell something, Craig Garber

P.S. This month’s Audio Success CD is an 80-minute interview with best-selling author Dave Lakhani, on which he says, “Craig, you got me to say things NO ONE else ever has.” Look forward to it, it’s gonna be the most entertaining and enlightening interview you’ve ever heard!

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