Last Day To Get In On This!

Just a quickie message today -- tomorrow be on the lookout for my Birthday Sale -- and remember, you’re going to need to act quickly to take advantage of it.

If you don’t already subscribe, today’s the last day to get your hands on this month’s Seductive Selling Newsletter. Take a FREE 30-day test drive and discover:

• On page 6, How to get top-dollar in little-known niche markets!
• What you MUST know about the future of media, and how you’ll need to deliver your communications moving forward! (page 9)
• The MAJOR difference between how successful people BEHAVE, and how the rest of the world behaves!
• Real-life examples of my own offline marketing and display ads!
• Re-writes of an ad that show you the RIGHT way to: Agitate the problem, agitate it even more, reinforce what you’re selling as a solution, provoke curiosity, offer a call to action, use scarcity, and... use lead generation!
• If you’re in the service business, how to elevate yourself head and shoulders beyond your competition!
• And... you’ll also see what it takes to change your personality and break your bad habits!
• And... much much more!

Go to http://www.kingofcopy.con/ssnl to take YOUR free test-drive today.

Oh, and don’t worry -- my newsletter isn’t going on sale tomorrow, so you can take the test-drive today and not lose out.

Now go sell something, Craig Garber

P.S. You also get a TON of bonuses with your FRE.E trial, including TWO fre.e marketing critiques! So go to http://www.kingofcopy.com/ssnl NOW!

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

The truth about Halloween and Stingy Jack.

Tomorrow’s Halloween here in America. I enjoy this holiday for a few reasons -- one, is because it was always great to see my kids go trick-or-treating. Both of my sons have been too old to do this for a while now, but we all go as a family with my daughter, who’s still only 7.

When I was a kid and I used to do this in the projects, I had to worry about getting my bag full of candy snatched. One year, some kids were hiding out in the staircase and ambushed a few of my friends, but when they grabbed my bag, instead of letting go, I hung on for dear life, and the plastic bag ultimately wound up ripping and the candy went flying all over the staircase.

Good thing all my kids had to worry about was how much candy their mom and I will let them eat!

So what’s all the fuss about Pumpkins anyway, and where’d this whole tradition even come from?

That’s a good question and it’s one your favorite marketer is going to tell you right now:

Jack-O-Lantern comes from the Irish legend of “Stingy Jack.” Supposedly, Stingy Jack upset the devil while they were playing drinking games. When Jack died, since heaven didn't want him and the devil was still upset, it left Jack roaming around the earth in his spirit form, which... for whatever reason, took the form of a lantern carved out of a turnip.

(Who knows, maybe Jack was eco-friendly?)

And since it's much easier to make a lantern out of a pumpkin than a turnip, over time, using a pumpkin as a lantern has become the symbol of Halloween.

Trick... or treat?

Now go sell something, Craig Garber

P.S. ONE DAY LEFT!! On this month’s Seductive Selling Coaching Call, we covered Persuasion, from A to Z, including:

• What persuasion is...
• Clear-cut examples of what ISN’T persuasion (they’ll be more familiar than you’d like, unfortunately)
• 3 Conditions that have to be satisfied for persuasion to even work at all! (This’ll save you TONS of wasted time)
• How religion, cults, and ML-M use persuasion to lure you in! This one’s downright scary once you connect the dots.
• How to do less work when it comes to persuading your prospects... and get better results!
• 43 Separate Strategies to use, to become far more persuasive than you are now!
  

You can get your hands on these monthly calls when you order the Seductive Selling System, but after tomorrow, you can’t get THIS call! So act NOW and discover all the other bonuses you get with the System, right here: http://www.kingofcopy.com/seductive

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

The truth about Halloween and Stingy Jack.

Tomorrow’s Halloween here in America. I enjoy this holiday for a few reasons -- one, is because it was always great to see my kids go trick-or-treating. Both of my sons have been too old to do this for a while now, but we all go as a family with my daughter, who’s still only 7.

When I was a kid and I used to do this in the projects, I had to worry about getting my bag full of candy snatched. One year, some kids were hiding out in the staircase and ambushed a few of my friends, but when they grabbed my bag, instead of letting go, I hung on for dear life, and the plastic bag ultimately wound up ripping and the candy went flying all over the staircase.

Good thing all my kids had to worry about was how much candy their mom and I will let them eat!

So what’s all the fuss about Pumpkins anyway, and where’d this whole tradition even come from?

That’s a good question and it’s one your favorite marketer is going to tell you right now:

Jack-O-Lantern comes from the Irish legend of “Stingy Jack.” Supposedly, Stingy Jack upset the devil while they were playing drinking games. When Jack died, since heaven didn't want him and the devil was still upset, it left Jack roaming around the earth in his spirit form, which... for whatever reason, took the form of a lantern carved out of a turnip.

(Who knows, maybe Jack was eco-friendly?)

And since it's much easier to make a lantern out of a pumpkin than a turnip, over time, using a pumpkin as a lantern has become the symbol of Halloween.

Trick... or treat?

Now go sell something, Craig Garber

P.S. ONE DAY LEFT!! On this month’s Seductive Selling Coaching Call, we covered Persuasion, from A to Z, including:

• What persuasion is...
• Clear-cut examples of what ISN’T persuasion (they’ll be more familiar than you’d like, unfortunately)
• 3 Conditions that have to be satisfied for persuasion to even work at all! (This’ll save you TONS of wasted time)
• How religion, cults, and ML-M use persuasion to lure you in! This one’s downright scary once you connect the dots.
• How to do less work when it comes to persuading your prospects... and get better results!
• 43 Separate Strategies to use, to become far more persuasive than you are now!
  

You can get your hands on these monthly calls when you order the Seductive Selling System, but after tomorrow, you can’t get THIS call! So act NOW and discover all the other bonuses you get with the System, right here: http://www.kingofcopy.com/seductive

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

What’s your courageous decision?

Peter Drucker, who died at the ripe old age of 95 just a couple of years ago, was an influential business thinker, economist, and a university professor.

Drucker was famous for a number of his theories, including:

His theory about simplicity, which said, “Corporations tend to produce too many products, hire employees they don't need (when a better solution would be contracting out), and expand into economic sectors that they should stay out of.”

Which meant, stick to the basics, and what you’re good at, if you want maximum success.

Another one of Drucker’s theories was that a company's primary responsibility is to serve its customers and to provide the goods or services which the company exists to produce. In what was probably NOT a very popular comment, Drucker felt that “profit” is NOT the primary goal of business, but rather an essential condition for the company's continued existence.

I’m not sure I agree with this comment, but I do agree profit won’t come unless you consistently provide and deliver the best (or best perceived) goods and services to your customers. Focusing on profit alone won’t create profit, since it’s merely an end product of what you create.

Hopefully for you, a HUGE end product.

Now here’s one thing Drucker said that is true. He said, “Whenever you see a successful business, someone once made a courageous decision.”

And this is why so few people actually succeed. Because, you see the “courage” part of the decision, isn’t in the decision itself, it’s in the action part, and the consequences part. If you’re not where you want to be, then chances are OUTSTANDING, you haven’t made enough (or any) courageous decisions. And if that’s the case, all the economic theories in the world won’t help you, because only YOU... can change... your future.

Now go sell something, Craig

P.S. TWO DAYS LEFT!! This month’s Audio Success CD Interview is with Brian Deacon, Bill Gates’ (yes THAT Bill Gates) former global VP of marketing, and... a man who went from literally ZERO, to a new business with a expected gross sales of $3.5 Million next year. Listen to this interview with your FREE test drive of the Seductive Selling Newsletter, right here: http://www.kingofcopy.com/ssnl

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

I will DEFINITELY be one of these 26%. What about you?

There are lots of reasons people are uncomfortable with getting old (or maybe I should say getting “older”.)

Some of us are concerned about not having good health. The thought of being held hostage by your own body definitely is very disturbing.

Others are concerned about losing friends and family and ending up alone, and this... along with the pain of your losses, is also devastating for many of us.

But you know what. These aren’t concerns of mine at all. Not me.

I’m far too shallow for this. I have much more primal issues to be concerned about, like... will my plumbing work? And will my twigs and berries still function like... twigs and berries.

But I have good news for those of you who’s aging concerns, like mine, lie below the belt. See, according to a recent study completed by the National Social Live, Health, and Aging Project, 73% of all folks between ages 57 and 64 are still doing the horizontal bop... 53% of those folks between 65 and 74... and 26% of couples between 75 and 85 are still coitally engaged (bet you’ve never heard that expression before).

And golly gee, the good news just keeps coming! Get a load of this: the number ONE reasons for men and women having problems in this area, are ALL completely fixable by the big drug companies! (I knew I’d find ONE reason to like those guys before I died.)

For men, the biggest obstacle is obviously being able to keep the little soldier awake, and for women, low desire is the issue. (Although I know LOADS of guys my age who tell me their wives have that problem today, and I bet you do too, right?)

Anyway, as soon as I read this, YOU were the first person I thought about sharing this good news with, especially on a lovely Friday like today, and so I hope you’re as thrilled about all this as I am, and I hope your future’s as rosy as mine will be.

Now go sell something, Craig

P.S. ONLY a few days left to get your hands on this month’s Seductive Selling Newsletter, and you do NOT want to miss this issue!! The front page article called “Do People Really Change?” will open your eyes about life, and how it really works -- and you’ll also see how -- once-in-a-while, the good guys DO win. Take a FREE test drive of it, and read all about it right here: http://www.kingofcopy.com/ssnl

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

If you’ve ever felt alone or lonely.

Boy I know the subject line of today’s tip sounds somewhat morose, but it’s not. And I also know it took courage for you to open this e-mail, simply because the subject line IS somewhat intimidating.

Well, kudos to you for being courageous -- I’m going to do my darndest to make it worth your while.

You see, all of us as entrepreneurs, have at some point on our journey, felt like we were the outsiders. Maybe you’ve felt alienated from your friends or family in the way you think... maybe you just “sense” you look at things different from most of the folks who live in your neighborhood... and maybe you and your spouse haven’t seen eye-to-eye over your business at times.

When this happens, sometimes you feel like a lost sheep -- alone on the side of the mountain with no other sheep, and the shepherd’s nowhere to be found.

But that’s not true.

I heard something while I was watching a DVD yesterday, that really put this in perspective. Here, listen to this: All my life, the number one passion I’ve had, outside of my business and my family, has always been music. In fact, I’ve had music as my best friend, long before I ever had my family or my business.

I played at Carnegie Hall as a kid, and I was in bands all my life during my youth. And even today, a day doesn’t go by where I don’t listen to at least one music CD (not to mention at least one informational CD.)

But until recently, there was one VERY successful and famous musician, I’d never acquired a taste for: Bob Dylan.

The thing with Bob Dylan is that you’re not supposed to like his music -- you’re supposed to be mesmerized by his lyrics, because they tell stories, share experiences, and are filled with creative tales. I recently started listening closely to Dylan, and I can appreciate his creative genius, and his seeming madness as well.

And since, when I find someone or something interesting, I want to learn more about them, to try and understand what makes them “tick,” I ordered a DVD about Dylan and was watching some of it yesterday while I was on the exercise bike.

He made a comment -- a very very simple comment (All of his most profound lyrics are extremely simple, by the way. Not a five-dollar word in there anywhere.) -- and he said, “I was born so far away from where I belong... that I’ve just been on my journey heading back this whole time.”

I think many of us have felt this same way. For those of us who have strayed SO far from where we started, it’s not that we’ve strayed at all. It’s that we weren’t supposed to be there in the first place -- and now... we’re just headed home.

Enjoy the journey.

Now go sell something, Craig

P.S. Do you make these same critical mistakes when you're trying to generate leads? http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

I never thought I’d be quoting her, but -- Rachael Ray?

I gotta be honest here -- I never in a million years thought I’d be discussing, let alone quoting Rachael Ray, but you know, in life.. there’s a first time for everything I guess.

Rachael Ray has her own syndicated talk show, she hosts two other programs on the Food Network, just stopped hosting two other programs on the Food Network besides the two she is currently hosting, and... in her spare time I guess, she also publishes a magazine.

Yep, all that spunk and success in this sharp little gal who’s so friendly, you feel like she’s your little sister or something.

And as if you couldn’t imagine it, Rachael Ray’s got one HELL of a work ethic. I recently saw her being interviewed, and you know, she first started her career working as a counter girl in the candy section of Macy’s on 34th Street in Manhattan.

And when the interviewer asked how she managed to come from where she was back then, to where she is now, she gave some very simple advice. She said, “I just worked real hard, and I didn’t complain. And I guess just because I was one of the few people, if not the only person to do this, I really stood out and got noticed, and then as a result, I kept getting one new opportunity after another.”

But you see, there’s another huge component of Rachael’s success, that lies underneath her actions and her driving work ethic, and that is that she knew, what your past looks like... has absolutely nothing to do with what your future looks like, unless you let it.

And regardless of what you think or how awkward you feel, deep down inside of you, there’s a wealth of talent and optimism that’s waiting to be unleashed, far beyond what you think you’re capable of -- if... you’ll only let it out.

Or, you can stifle it and do nothing.

It’s up to you. The choice is yours.

Now go sell something, Craig

P.S. BEHAVIOR?: If you’ve struggled with success, there’s a particular behavioral trait successful people have, that others don’t, and it’s one you can EASILY adapt and reinforce, once you’re aware of it. It’s in “The Back End” column of this month’s Seductive Selling newsletter, which you can test-drive FREE, right now, for thirty days, AND get a ton of valuable marketing gifts as well: http://www.kingofcopy.com/ssnl

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Honestly, NOTHING... really changes.

Earlier this week 1,200 people got together out in Phoenix, Arizona, to attend the 97th annual conference of the Association of National Advertisers.

Now before I tell you more of this story, stop for a moment and consider just how powerful that last sentence is. What a stronghold advertising has here in America! I mean, the country is only 231 years old, and for almost half that time, there’s been a NATIONAL meeting of advertisers.

Did you know the even the American Medical Association is only 74 years old. And the mighty NRA is only 35 years old.

Puts things in perspective, doesn’t it?

If that doesn’t tell you how much we as a country are influenced by advertising, then I have nothing else to convince you.

(By the way, neither of those last two figures I gave you are true. That’s just called “entertainment.”)

Anyway, back to my story.

So the big topic nowadays at this convention in Phoenix, and at many others like it, is “soft” marketing. That people are sick and tired of being pounded over the head to buy things, and they just won’t put up with it. (R-i-i-i-ght.)

That what’s really important is consumer “behavior,” and all this advanced technology we’ve got is going to allow us to make better marketing matches.

You’ve heard this before, right?

So keep this in mind, and in fact, you can just stroll through the pages of either USA Today or The New York Times over any two-week period during this last year, and you’ll see similar news items about how marketers are having to me more “gentle” nowadays.

(Am I gentle?)

Now I want you to roll the clock back a bit -- let’s say... 60 years ago to 1947. Because back in the late 1940’s there was a very effective and famous salesman and author, named Elmer Wheeler. If you’re a student of this business, then no doubt you’ve heard of his book called “Tested Sentences That Sell.”

Elmer had a “word laboratory” in New York City, where he tested the effectiveness (measured by sales, not “pretty ads”) of various word combinations in a variety of real-life situations, and he was very successful at this.

But Wheeler wrote a number of other books as well. As a matter of fact, right now I’m smack dab in the middle of his book called “How To Sell Yourself To Others.”

And you know what, oddly enough right there on the bottom of page 4, Wheeler says, “... it isn’t a question of high-pressure selling, for that has gone out with the cigar-store Indian, the derby, and gold-plated fountain pens. Low-pressure sizzlemanship is the new thing. Don’t underestimate it, for it is powerful stuff.”

Sounds like those guys at last week’s ANA conference, doesn’t it?

Here’s the thing: Sure, you can perform knee-surgery today with a magic wand that lets you walk out of the operating room a few hours later, and back in 1947 when Wheeler wrote that book, you might have died on the table from a surgery like this. But when it comes to the predictability of people and what they want, nothing really ever changes.

Of course, things like the iPod and the internet will make the world a different place, but our behavioral and emotional reaction to it, is no different than our reaction to the introduction of the automobile... or the first commercial airplane flight.

When it comes to you and me, and how we feel inside, everything’s old that’s new.

Right?

See, now that was worth waiting a couple of days for, wasn’t it?

And lastly, if you’re one of the people who’ve been asking me how come my tips seem to come erratically, that’s just because I’m incredibly busy. If truth be told, I’m busier than DeBeers during engagement season. Right now I’ve got more opportunities than a crooked politician, and so I’m just making hay... while the sun’s... still... shining.

Now go sell something, Craig

P.S. BEHAVIOR?: If you’ve struggled with success, there’s a particular behavioral trait successful people have, that others don’t, and it’s one you can EASILY adapt and reinforce, once you’re aware of it. It’s in “The Back End” column of this month’s Seductive Selling newsletter, which you can test-drive FRE.E, right now, for thirty days, AND get a ton of valuable marketing gifts as well: http://www.kingofcopy.com/ssnl

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Messages come when you’re ready for them.

In spite of my gruff exterior, there really aren’t too many things that get me irritated. Reason being, about 15 years ago I was in a client’s office one day and I noticed a plaque hanging on his wall.

He was a recovering alcoholic and the plaque had part of The Serenity Prayer inscribed on it. The prayer goes something like this:

God grant me the serenity to accept the things I cannot change
The courage to change the things I can,
And the wisdom to know the difference.

Ever since then, I’ve been able to “let go” of most things that have come my way, that I didn’t particularly want -- or ask for -- no matter how horrible they were.

I don’t know why I’ve been able to do this, or why this simple poem had such a profound impact on my life, but I’m glad it did, because it’s allowed me to focus on the things I CAN control, and THAT is what makes you successful. In fact, I’d actually go so far as to say perhaps I wouldn’t be where I am today, had I not stumbled across this treasure.

We all have shit dumped in our laps we don’t want... obstacles placed in front of us we either need to jump over, crawl around, or shove out of the way in order to move forward, but... when you focus on the problem instead of the solution, nothing happens.

And “nothing”... IS something... that does irritate me.

Now go sell something, Craig

P.S. Just wrapping up this month’s Seductive Selling newsletter, and it’s a doozy. Find out what my Mastermind group knows about success that you don’t, and get a FREE 30-day test-drive of it right here (plus free marketing critiques): http://www.kingofcopy.com/ssnl

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Dirty job? Don’t laugh... it works in Texas.

A long time ago when I was in elementary school, I had a weird experience that I still remember to this day. I’d been out sick from school one day, and the following day when I returned, when I walked into the room, many of the students were running around in a panic, while others were frantically looking down at their desks.

The ones who were looking down at their desks, weren’t just “looking down” at the surface of their desks, they had their head completely down in a very unnatural position.

The thing is, there were also a few students doing nothing, but they didn’t find anyone else’s behavior abnormal, which I found odd.

But see, what I missed the day before, is that there’d been an outbreak of head lice, and the teachers had gone over this with the students.

Not having been there, and not knowing what was going on, when I asked what was happening and a few of the students told me “lice” -- it didn’t mean a thing.

Well, even though some things have changed dramatically during the last 35 years, one thing hasn’t, and that is, in fact, an outbreak of lice.

But in Houston, Texas, for parents who’s children get lice, there’s now a service that comes in and eliminates the problem, when you don’t want to deal with it. It’s called The Texas Lice Squad, and apparently because lice is often embarrassing (Why, I have no idea -- it’s not like lice discriminates or anything like that.), these guys perform confidential in-home lice treatments for the whole family and they guarantee their results.

The company was started by a mother of two who also happens to be a registered nurse, and for only $65 dollars (for treatment of a family of four) you can get rid of the lice and prevent it from coming back. They will also treat your home itself, for another $60 bucks.

Between you, me and the wall... I think they’re charging W-A-A-Y too little. After all, if you want this kind of service, you’d probably pay at least five times this amount, to get it taken care of, no?

Plus, who’s their competition? And who’s offering a guarantee like this?

The thing you need to ask yourself here, is what other kinds of services (focus on wealthy families) would people be willing to pay for, for outsourcing?

You need to think a little bit, and go beyond the normal “landscaping and yard work” kinds of stuff, and past the “car washing... boat detailing... and pressure cleaning,” too.

I’m talking about more intimate, but pain-in-the-ass chores people get stuck with.

For instance, cleaning the kitty litter box... running to the pharmacy to pick up prescriptions... picking up poo out back (there’s already a franchise that does this, very successfully)... making dinner (that’s a BIG one, and you can dice this eleven ways to Sunday - by meal, by type of food, by culture)... picking the kids up at school... taking kids to their sports practices... tutoring (or selling them information that will help the kids in school -- in-person or as a “virtual” tutor)... nails... hair... waxings... whatever.

This list can get pretty long if you keep thinking about it.

The point is, it’s rare that someone comes up with something as unique as “lice removal”, but if you give it enough thought, there’s a service out there that some man or woman wants you to do for them, but only... if... you can sell it... properly.

Now go sell something, Craig

P.S. Are you curious about what makes your prospects "tick" and why they buy? http://www.kingofcopy.com/seductive

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

New Interview Just Posted!

My computer guy told me he just finished posting up another live interview I did with one of my clients.

If you've been unsure about ordering one of my products or about getting involved with one of my coaching groups, then this interview may clear a few things up for you, or answer some questions you've been wondering about.

To listen to it, go here now, before everyone else gets to it first, and the bandwidth is slowed down: http://www.kingofcopy.com/testimonials.html

Now go sell something, Craig

P.S. To get more information about my coaching group, go to http://www.kingofcopy.com/mavericks and to apply to my Mastermind group, go to: http://www.kingofcopy.com/maverickmarketer

Diet Pepsi... Planters Peanuts... Pimple Cream?

Here’s something interesting: Down in South Beach in Miami, there are now vending machines for your pets. While you’re out strolling down the boardwalk melting into the sidewalk, you can grab a chew toy for your dog or some catnip for your cat, and even some Vaseline for your gerbils (just kidding about the Vaseline).

In general, the days of the boring old vending machine are long gone.

Listen to this one: A company called YoZone, out of San Diego, California is now stocking their vending machines with organic products like Cliff Bars, Tazo Teas, and other Vitamin Drinks.

And in Los Angeles, ProActiv -- the pimple cream company -- actually has vending machines to distribute their product. Here’s the catch though: you can ONLY order using a credit card, because once you order, you are then shipped a monthly supply of ProActive so you can keep up with your treatments. (Another great way to instill forced continuity!)

I don’t think this would work here in little old Lutz... but in L.A., they’re probably refilling these things faster than a husband who
got caught cheating on his wife, changes his alibi.

All this stuff, while perhaps sounding incredibly complicated, really just gets back to the basics of good Seductive Selling and direct-response marketing: All you really need to do is deliver the right message to a marketplace that wants to hear it. Doesn’t matter how you make your delivery -- whether it’s in an Audio CD... a sales letter... a vending machine, or... in an e-mail from the King Of Copy. It’s all about finding a need and then filling it.

Or not.

Now go sell something, Craig

P.S. Do you make these same mistakes when you're generating leads? http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Float like a butterfly, sting like whatever.

Muhammad Ali was one of boxing’s most flamboyant and skilled athletes ever. His talent in the ring was also matched by his talent outside the ring, especially his ability to draw attention to himself by being outrageous and boastful, and by creating the Ali “character,” who was certainly larger than life, and larger than the boxer -- and boxing itself -- could ever be.

Here’s the big lesson though, you need to take away from this. Marketing, like most things in life, is also like a boxing match. No matter how sharp you are, and no matter how experienced you may be, every time you drop a letter in the mail... or run some space advertising... or do whatever it’s called online -- it’s like climbing in-between the ropes and getting into the ring.

The ugly truth is, whether you like it or not, you’re gonna get hit a few times. I think this is (another) one of the reasons people shy away from taking action -- because getting hit, hurts. And no one likes it.

And just so you know, I’m not immune to this process either. I’m getting ready to enter a new niche market, and over the next 4 weeks I’ve got 6,000 mailing pieces going out to test the marketplace, test my strategy, and to see whether or not this makes sense to do.

I KNOW I’m going to get hit a few times, no doubt. Hopefully, by now, I’ve got enough experience that those hits won’t be knockouts, but reality is, you simply don’t know.

But just like in a real boxing match, after you get hit, if you’re smart... you’re also going to be making some adjustments. (This is also, by the way, another great reason to split test certain aspects of your campaign as you’re rolling it out -- it allows you to minimize the impact of any bad decisions you make along the way, and maximize the impact of the good decisions you make.)

So maybe in your first go-round you’ll find out your message was off a little bit -- no big deal, you just adjust your second mailing. Maybe in your next mailing you’ll find out there really isn’t a market for what you’re selling, or that you need to change your lead generation positioning... and so you do.

The bottom line is, in business... and in life... no one gets away without a few scrapes and bruises along the way. The real question is... do you just wash them off, put a bandage over them and let them heal... or, do you stop altogether and get out of the ring?

The choice is yours, but remember, the money’s... in... the doing, NOT the thinking.

Now go sell something, Craig

P.S. Speaking of wisdom and experience, how much do you think I could impact your business, AND your life... if you and I sat down for FOUR FULL HOURS together? Get a full half-day of time with me, and have me working on your business -- totally FREE! Discover how right here: http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Fight the power: smash the proverbial they.

A few mornings ago I was listening to two guys pissing and moaning while I was working out at the gym. I usually have my headphones on and am pretty oblivious to all this kind of stuff, but these two guys were in classic “preacher” mode and so I turned the volume down on my Sennheisers for just long enough to get a good chuckle in between sets.

These old boys were complaining about some stuff they’d read in the paper, about the steroid usage that’s rampant among athletes, and how all these athletes are getting busted or coming forward to confess.

They kept referring to how “they” never want you to know what’s going on. The “they” in this conversation wasn’t the athletes themselves though, it was “them.”

You know who they are. They are the powers that be. The ones who control the world, communicate with aliens, and sneak food off your table when you’re not looking. They raise your rent, boost your taxes, and rip you off on your auto insurance.

NOW you know who they are, right?

Things getting clearer, huh?

You see, the proverbial “they” represents the powers that be -- the man who’s keeping you down and the woman who’s sleeping with him. “They” represents all the areas of your life you have no literal and direct control over -- or at least no perceived control over -- and if in your sales copy you can restore some of this control back to your prospects, you will empower them and make them feel like a million bucks.

And in making your prospects feel like a cool million... you may just make another mil for yourself.

Who knows? Only if they let you, I guess.

Remember, when you empower others, you always empower yourself as well.

And now I empower you... to go sell something.

Craig

P.S. There’s a HUGE secret in Albert Camus’ 1946 book, The Stranger, that shows you THE critical difference in thinking between successful people and those who never become successful. Can you recognize it too? Read all about it in this month’s issue of the Seductive Selling Newsletter. Test-drive it free and get $1,391 Dollars worth of gifts with it, right here: http://www.kingofcopy.com/ssnl

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

I have a confession to make:

You know how all these success gurus and industry leaders tell you to write down your goals?

And that if you don’t write them down you won’t be a success?

Well, I’m not one of them.

I don’t write down my goals.

I do write down action steps of things I need to do, and now, thanks to Cris Chico and Jeff Pettitt, two of my long-time offline Newsletter subscribers (Jeff is also a member of my Mastermind group), I also have a detailed layout of these projects using MindJet software, but as far as “big picture” goals go, I don’t write mine down.

To me, saying something like “I will make X dollars by (fill in when)” just never “clicked.”

Now that’s not to say YOU shouldn’t do it, it just isn’t my thing, per se, and I just want you to know if you feel the same way, it definitely doesn’t mean you’re not going to be a success, make the kind of money you want to... whatever.

The thing is, until a few weeks ago, I could never articulate “why” I didn’t do this. All I knew is that it just didn’t feel right. However, a few weeks ago I was listening to an interview (I don’t know who it was with, sorry.) and the fellow being interviewed - a VERY successful guy, by the way - said something similar about goals. He didn’t write them down either.

But he did clarify why, and I’d never heard this before, and it allowed me to understand why I inherently felt uncomfortable with this process. See, when you write down a goal, what happens is that your subconscious mind immediately starts searching, searching, searching... for another event like this that’s been done before.

Then, based on what your subconscious mind finds, it will transmit the results and implant them into your conscious mind. So what happens here is that “goal” is so intangible that what winds up happening is... “nothing” is sent to your conscious mind.

On the other hand, writing down a task you have to do, is a no-brainer for your subconscious mind. If you’re a doer anyway, your subconscious mind is going to seek out all the things you’ve already done, checked off your list, and completed... and then it will send a positive validation back to your conscious mind. This is because you’ve successfully done this hundreds, and perhaps thousands of times already.

And since it’s only when your subconscious mind and your conscious mind are in sync that stuff gets taken care of anyway... that’s why keeping track of tasks -- for me anyway, is far more productive than keeping track of goals.

Yes of course, I have a big overall goal or plan. For me, that plan is to be in a position where I don’t HAVE to work once I hit 50. I’m a little more than 6 years away from this, and... if I’m honest, I think I’ll make that target without a hitch.

I know some of this may sound confusing, but if you read through it again, slowly... I think it will all make sense to you.

And if you’re just having trouble getting started on ANYTHING... and if you’re not sure why but you “sense” it may be because you’ve got some limiting beliefs holding you back, then read this when you get a moment, as well: http://www.kingofcopy.com/science

Now go sell something, Craig

P.S. There’s a big secret in Albert Camus’ book, The Stranger -- that hits the nail on the head about the critical difference in thinking between successful people and those who never become successful. You can read all about it in this month’s issue of the Seductive Selling Newsletter. Test-drive it free right here: http://www.kingofcopy.com/ssnl

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Who can argue with God?

Erik Johnson, from Newark, California, has been a long-time offline newsletter subscriber of mine, and he also owns all my information products. Erik recently sent me this note:

“Craig I was just watching CNBC's "High Net Worth" and they were interviewing Sheldon Adelson (Forbes 3rd Richest Man in the World for 2007). When Sheldon Adelson was asked by High Net Worth's Christine Tan, "At the age of 74 you're a self-made billionaire and Forbes has ranked you the 6th richest man in the world. How do you do it? What's your success?"

His response was "....The answer is very simple, I don't do things the way other people do it. If I go into a particular industry or discipline or business and I would say to some practitioner in the business, Why do you do things the way you do them? They invariably say, because I've always done it that way. When I hear this, then I know there is an opp-ortunity."

You will find, over the course of your life, taking the road less traveled is one of the safest and smartest strategies to bet on. Earl Nightingale identified this several decades ago when he recorded “Lead The Field.” Earl said something like, “Just look at what everyone else is doing and then do the opposite.”

It’s this “controversial thinking” that makes people a success. For instance, when I was a kid I grew up in a horrible environment. My parents were both lower income blue collar wage earners, and although that wasn’t the problem, the negative mental garbage that came along with it, was.

Statements like “Money comes to money”... “The rich get richer...” “Successful people got there by screwing other folks...” and the false sense of “nobility” that came with just getting by and living week to week, were hammered into my head pretty deeply.

When you get messages like this, they tend to embed themselves there and become part of your subconscious mind. It wasn’t until much later on in my life, when I was able to re-program my subconscious mind, that I was finally able to eliminate those messages and any limiting beliefs I had about success, and really make something of myself.

This wasn’t an easy thing to do -- not by a long-shot. But THE biggest change for me came when I stumbled across an old out-of-date, book called “The Science Of Getting Rich.”

In this book, which I’ve secured the rights to republish, it explains why God wants you to be successful, and why it’s your DUTY to make loads of money. It clears up LOTS of confusing issues about abundance and scarcity thinking. In this book, I also share with you some of the more desperate times I had in my life -- the circumstances of which I am SURE will surprise you.

To get your hands on this eye-opening book, which I now read once a year just to keep my head right, go to http://www.kingofcopy.com/science

And after all, who can argue with God?

By the way, Erik Johnson ends all his notes with the statement, “Onward and Upward.”

Yes indeed.

Now go sell something, Craig

P.S. Shatter all the limiting beliefs you’ve had and find out why God WANTS you to be wealthy and successful beyond your wildest imagination, and destroy any self-sabotaging thoughts at http://www.kingofcopy.com/science

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Ken Cooper: The ULTIMATE Guru

Here’s what happens when you’re able to tap into a huge nerve of your prospects, and develop a devoted and compliant following.

Back in 1968, Dr. Kenneth Cooper wrote a book called Aerobics, that would forever change the lifestyle -- and life-span -- of the population of the world. (Think for a moment, how many other people can make a claim like this? There ain’t many of ‘em.)

After this, he created the Cooper Clinic in Dallas, and for nearly 40 years, he’s been studying health and prolonging the lives of people who come to him for preventive and curative treatment.

Now Cooper’s taking things to the next level, for the masses who’ve lived the “Cooper Lifestyle” for years, and who want even more of it. He’s developing a $2 Billion Dollar residential “wellness community” just north of his famous clinic for these folks to start living in. (Hint: For whatever it’s worth, if this goes south, I DO smell Jim Jones here.)

There will be 800 private homes in this community and even though none of them are completed yet, there are over 200 interested buyers for these residences, which will cost between $400K and $2 Million dollars once they are available for sale.

Here are just a handful of the amenities you get for your monthly residential fees that you’ll pay to live at Cooper Life, which are $1,041 for individuals and $2,181 for families: You get annual physicals and 6-month follow-ups... home doctor visits... concierge services... exterior home maintenance... membership to their 10,000 square foot fitness center... lectures on health and wellness... and social activities (races and other fitness games, I’d assume).

Cooper, who’s no dummy when it comes to business either, understands that many of the residents of this community will be affluent baby boomers. After all, they can afford to live longer, and they practice living healthy, so why shouldn’t they enjoy a better life together with other like-minded individuals who feel the same way? (There’s another lesson in there for astute marketers.)

Now here’s the question you need to ask yourself: What is it you can do for your most zealous customers to expand the services you’re providing... further entrench yourself into their lives (I’d say living next door is pretty entrenched, no?)... and increase the frequency of the services you’re offering?

Think about it, and when you figure it out, let me know what you came up with.

Now go sell something, Craig

P.S. He got a SIX TIMES Increase in response!: Look, your ability to get your customers to buy from you, is directly related to your ability to push their emotional buy-buttons. The Seductive Selling System is a breakthrough program that shows you, step-by-step EXACTLY how to do this, regardless of WHAT you’re selling, and in plain and simple English. Here’s what Brian Deacon from Tampa, Florida has to say about it: “Seriously, when I initially ordered Seductive Selling I was a bit skeptical. I have ordered other products from other so called marketing gurus and was very disappointed with the materials. When I received the Seductive Selling System, I immediately poured through the contents of the system and was so impressed with the way you presented the "47 Ways to Push Your Prospects Emotional Buy Buttons". Using your system I was able to systematically incorporate a number of your "emotional buy buttons." Guess what? My response rate went from a dismal 1/2 percent to a little over 3 percent. I am not a copywriter...but I was able to use the examples and apply them to my direct mail pieces. The effort you put into the creation of Seductive Selling System really shows. I would have gladly paid twice the price for this system! Keep up the great work!” Check out why Brian, and over 200 other folks are “addicted” to this system, right here: http://www.kingofcopy.com/seductive
===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

Why newspapers ALWAYS sell.

Ever wonder why newspapers sell?

Or why people will listen to the nightly news over and over again, even when they somehow “sense” that not everything being reported may be true?

The answer to both of these questions is actually one and the same.

Do you think you know what it is?

O.K., pause for a moment before reading ahead, and think about what the answer is, and then write it down.

Got it? Good, now let’s get on with it.

The reason people come back to the news, and newspapers, is because of the word that’s buried in both of these items -- “new.”

You see, that’s the one thing everyone’s interested in -- what’s new. They want to know what’s happening now, who’s doing what, and why. They want to know what’s unusual about it, what’s odd about it, and just what’s unusual and odd.

John Caples once said, if all you do is make your headline “newsworthy”, you’ll be on your way to writing a good ad. Remember, people don’t want to know what used to work, they want to know what works NOW. They want to know they’re ahead of everyone else by using the latest breakthroughs and newest gadgets, and achieving solutions as rapidly as possible.

Keep that in the back of your mind next time you’re trying to figure out how to attract your prospect’s attention.

Now go sell something, Craig

P.S. Find out the NEWEST way to generate leads in your business, when I solve your MOST challenging lead generation problems IN PERSON, on my live FOUR HOUR Teleseminar on December 12th -- but only the first 100 (now 50 slots left) people who order Lead Generation Explosion will be participating on this exciting call! Grab one of the remaining lines still open, right here!: http://www.kingofcopy.com/leads

===
If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com