Last Day -- This Is IT!

The amount of e-mails and faxes we get in here is staggering. But I recently received one e-mails that I thought you should know about:

It was from Peter Kici -- a loan officer out of Orlando, Floirda, and here’s what he had to say:

“Hey Craig, First I just want to tell you the interview with Christian Godefroy was the best or one of the best I’ve ever listened to. As of today I have listened to it at least 4 times. The 2 of you together was like a couple of great musicians getting on stage together and just playing.

This guy Christian is so calm, when he speaks he just puts you at ease, this is one person I would love to have the honor to meet. The topics and info were priceless. He is amazing and you are a truly amazing person for hooking the whole interview up -- that was a classic! Just wanted to let you know.”

O.K., so here’s the deal: Today is THE last day you’ll be able to get your hands on this interview, which comes along with your Seductive Selling Offline Newsletter fre.e trial subscription.

In this month’s edition, you’re going to miss out on the following information:

• What to do when your credibility gets smeared. You have TWO choices -- you’ll get to hear a REAL LIFE example of what one sharp real estate entrepreneur did, and how things worked out! (Bonus Audio CD included!)
• Consistent and common characteristics of successful entrepreneurs -- discover the hard-nosed investment they make, day-in and day-out.
• How to be just a “little” different -- enough to boost your sales by 20%! (on page 9)
• The seedy side of London (on page 7) -- where to go!
• How to make a killing using the same strategies swingers use (and no, that’s NOT a typo -- “swingers” is correct.)
  
• New technology to use online, that works VERY effectively!
• And... much much more!
  

To get your 30-day fre.e trial NOW, and so you can dig into all this info RIGHT AWAY and get to listen to the Christian Godefroy interview, go to http://www.kingofcopy.com/ssnl

Have a good weekend.

Now go sell something, Craig

P.S. Remember, today is the LAST day you can get your hands on this -- go to: http://www.kingofcopy.com/ssnl -- NOW!

What kind of question does a $300 Million Dollar man ask?

I get a lot of questions about this one. It’s something I’ve addressed many times, but admittedly, it’s confusing to say the least. So here goes...

You know, one of the greatest headlines I’ve ever seen was in the form of a question. The question read, “Is This Food Dangerous To Your Health?”

Why is this headline so incredible?

Let’s take a look: for starters, it provokes an incredible amount of curiosity for almost anyone, but most definitely for people concerned about health and wellness -- which is the target market for this ad.

Second, EVERYONE who is interested in this product will have to answer “Yes” to the question, and this is one of the hard and fast rules about using questions in your headline, as a matter of fact.

If you can’t answer “yes” to the question, and you’re in the target marketplace, then it’s NOT a good headline.

So for example, the question “Do you like oranges?” would NOT be a good headline here, because although SOME of the folks who are in this target market (health and wellness) will surely say “yes,” MANY of them will say “no.”

So if you want to use a question, your question really needs to meet two standards: One, the answer to the question has to be answered “Yes” by everyone in your marketplace. Two, you want your question to provoke and arouse as MUCH intense curiosity as possible within your marketplace itself.

And three, you also want your question to dis-qualify as many people as possible. Meaning this: ALL the folks who answer the question with a “No” -- should NOT be part of your marketplace. This is basically the inverse to the first rule, but it’s also a standalone rule in and of itself.

Got it?

O.K., now listen -- the person who wrote the “Is This Food Dangerous To Your Health?” headline, is my good friend Christian Godefroy. Christian has been a successful publisher, copywriter, and self-help author in Europe, for over 35 years now, and he’s sold well in excess of over $300 Million dollars of goods and services, AND... Christian is actually this month’s Audio Success CD of the month interview! I interviewed Christian while sitting in his living room in his beautiful Oceanside home in Portugal, and the things he revealed were outstanding.

Here’s what Erik Johnson from Newark, California had to say: “By the way, I got the August newsletter yesterday. The Christian Godefroy interview is pure gold.”

Christian is not only a dear friend of mine, but he’s also a mentor and someone I look up to and respect -- and those folks have been few and far between in my life, so if you have even an INKLING of a desire to improve your marketing AND your life, then JUMP on this last chance to listen to Christian Godefroy, by taking a FREE test-drive of my offline Seductive Selling Newsletter -- and get a TON of bonus gifts to boot (including TWO FREE marketing critiques!), right here: http://www.kingofcopy.com/ssnl

(Take a look at those nice new graphics on top of the page too!)

Now go sell something, Craig

P.S. One of my clients recently struck “paydirt” with a mailing that pulled in over $218 for every one dollar he spent. Read about his story, right here, at http://www.BriansIncredibleJourney.com

To iPhone... or NOT to iPhone, THAT is the question.

Your decision to make almost EVERY purchase you will ever make for the rest of your life, is going to be based on some sort of an emotional reason.

You may or may not justify your purchase later on with some sort of logical reasons, to validate your decision, but make no mistake about it, emotion rules here, baby.

So for instance, unless you’ve been living underneath a rock, then you’ve no doubt about the iPhone -- Apple’s “Mac” of cell phones, that runs on AT&T’s (crappy) service.

If you didn’t know it already, Apple did a great job ramping this thing up in an advanced marketing campaign that’s allowed them to laugh all the way to the bank, in just the first 60 days alone.

Well over a million phones have already been sold, and at $600 bucks a pop -- you do the math -- but the numbers on this thing are HUGE.

Let’s take a brief look at just TWO of the emotional buy-buttons Apple successfully pushed to get people like me (We’ve got two of them.) to order.

For starters, the device pushed the “NEW” emotional buy-button, big-time. Since the dawning of time, humans have always wanted the newest gadgets, the latest technology and fashions, and the most cutting-edge performance -- especially here in America.

Now you want to be careful here, because if you’re going to call something new, you’d better make SURE it’s new. If you’re lying -- or even if you’re stretching the truth on this, all you’re going to do is piss people off, VERY quickly -- so don’t screw around here. MAKE it new if you’re going to call it new.

With the iPhone, almost EVERY single aspect of it’s operation, AND it’s look, is new, so they certainly delivered on this one.

Now another buy-button that was pushed was “vanity.” And vanity can be used many different ways, but in this particular case, due to the (perceived) limited early availability of the iPhone... the high price of it (more than double what most cell phones cost)... and the sleek packaging of it -- the box it came in was more like a small vault than anything else -- Apple was very successful at giving you elite status by owning one.

Notice here, that low prices, and wide-spread availability had nothing to do with the success of this product. This was a high-end vanity sale all the way. (Pay close attention to this.)

Why did I buy these phones?

Actually it was none of these reasons, but I do spill the beans about what happened and why I was FORCED to get them, in this month’s Offline Seductive Selling Newsletter, which you can test-drive for FREE, but ONLY for TWO more days, and only right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. And if you want the FULL scoop about pushing your prospects emotional buy-buttons, then check out my Seductive Selling System. It comes with a 185-page manual called “47 Ways To Push Your Prospects Emotional Buy-Buttons And Laugh All The Way To The Bank!” and you can get it NOW at http://www.kingofcopy.com/seductive

Hitler's Pawn: How To Forgive Someone

Last night I had some trouble sleeping. Around 12:45 I woke up and couldn’t get back to bed.

Earlier in the day I’d seen a documentary on HBO (you can still watch it on HBO On Demand, if you have it) called Hitler’s Pawn. It was the story of an unusually talented track and field star -- a high jumper named Gretel Bergmann -- who was disqualified from the German Olympic team solely because she was Jewish. This was the 1936 Olympics, held only about a year or so after Hitler had come into power.

This story was very disturbing, and very touching. It’s one thing to be disturbed about unfairness or injustice when you’re watching a movie -- it’s another thing to see wanton ruthlessness in real life -- and to witness the fallout on the victims.

So I guess Bergmann’s story was still in my mind when I woke up in the middle of the night.

I remembered a book I had purchased some time ago, but had not yet read, and so I went upstairs to my office library and began rummaging around for it. After a few moments, I found it. The book was “Night” by Elie Wiesel. A short book, it was Wiesel’s personal story about surviving the holocaust and specifically his experiences at Auschwitz and Buchenwald -- two of the most infamous concentrations camps the Nazi’s created.

What Wiesel endured not only wasn’t human, it’s so far removed from “normal” - in even the WILDEST stretch of the imagination -- it’s hard to digest. Imagine, you’re 14 years old, you wake up one morning -- and instead of going to school, you are forced to gather together in the middle of town and told that the following morning you will be shipped out on a train somewhere.

You get to take ONE small bag of belongings, and everything you own, is now the property of the government.

You travel for days on a train, squeezed together with hundreds of other people inside the train car like cattle -- forced to stand the entire ride. People are urinating and defecating and fornicating in the corners of the train car. You finally reach your destination and the first thing that hits you is the odorous stench of burning flesh.

You are 14 years old.

Three days ago at this same time, you were playing baseball in the streets with your friends.

Sick, isn’t it?

The scary thing is, this story took place only 61 years ago.

I finished Wiesel’s gripping book in a couple of hours, and thoroughly tired -- both from exhaustion, and from going through Wiesel’s journey -- I fell soundly asleep.

It seems to me, if you are presently suffocating with acrimonious feelings about something, or someone, that one of the shortest routes to forgiveness, is to watch this movie and read Wiesel’s book. There is nothing that will make your tragedy smaller in stature, than feeling the magnitude of emotional devastation these folks went through.

Because no matter how tough your situation is... you have LOADS more control over your life than these folks did. They survived, and you will too.

Now go create something, Craig

P.S. What’s the secret behind my 42.7% response rate? Discover for yourself at: http://www.kingofcopy.com/leads

Ask your mother: How Much Have You Made Sitting On The Fence?

This is unbelievable.

Testimonials are literally now starting to POUR in, about my new Lead Generation Explosion product, that takes you step-by-step through the creation of a marketing piece I wrote that generated a 42.7% response on the first mailing!

Yesterday I received this one from a VERY seasoned marketer, Terry Wygal -- not THAT Terry Wygal who’s on late night pay-per-view channels (besides, her last name is “Weigal”) -- I’m talking about Terry Wygal the successful Houston, Texas real estate investor and well-known coach.

And as you know, they don’t screw around in Texas.

Anyway, here’s what Terry, who has been a long-time offline newsletter subscriber of mine, had to say:

“Hey Craig, Just got the package this morning on your Lead Generation Explosion program and tore right into it. I started reading the material while listening to the audio and have already extracted about 4 ideas I wasn’t doing right that are being implemented immediately.

I have to tell you – the cynic in me always says, “Well Craig is paid huge amounts of money to write copy so don’t fall for his sales letters on his products.” (Sorry that just the cynic coming out) But whenever I order something you have created, it gives me about a 10-fold return.

I do a lot of marketing campaigns, tele-seminars, webinars, live events, boot camps and an online membership program. I can’t even imagine what the lifetime value of this Lead Generation Explosion program will return for me – but I know it will be almost in the area of buying Dell when it did it’s IPO.

Thanks again for clearing up a lot of gray area for me – and the Income Explosion I should receive in return. Terry Wygal

PS – No – I was not paid to write this - if anyone is sitting on the fence and looking for an excuse Not To Buy – you have to do better than that one because I paid for the course in full just like everyone else did. You might have to use the old fall back excuse of “My Mommy won’t let me buy it.”

Get your own Lead Generation Explosion NOW -- seats for the Fre.e Four-Hour LIVE Teleseminar are being filled up rapidly. Explode here: http://www.kingofcopy.com/leads

Now go sell something, Craig Garber

P.S. Don’t forget, ask your mommy and then go to: http://www.kingofcopy.com/leads
If a SEASONED entrepreneur can get 4 ideas after just STARTING to look at the material, how much do you think YOU can get out of it? Let me know: http://www.kingofcopy.com/leads

Friday’s Finale: ONLY in New York.

From now on, on Fridays I’m going to try and offer you something that’s going to be more entertaining than anything else. After all, for as long as I can remember, ever since grade school, Friday’s had some kind of excitement and alluring enthusiasm about the upcoming weekend -- even if you didn’t have anything particularly exciting planned for the weekend itself.

Today, I want to tell you a story about something that could ONLY happen in New York.

So the New York City Parks Department workers were dredging parts of The Lake in Central Park, and it was reported that they were startled to discover more than 5,000 massive carp “lurking” in the shallows.

No call me stupid, but spare change “lurks” between the cushions of your couch... and peeping Tom’s “lurk” behind buildings down alleyways... and often, online forum members “lurk” on a forum without actually saying something.

But how in the hell can 5,000 fish -- BIG fish (some of these Carp they found were 3 feet long, weighing 30 pounds each) -- be “lurking” in the shadows. That’s like saying your grand piano is lurking over in the corner of your room, you know what I mean?

Anyway, while these fish were pulled out of the lake (I guess 5,000 Carp is one too many lurkers), the dredging also stirred up several enormous snapping turtles - some as big as 50 pounds - and plenty of freshwater clams.

And you thought all New York City had were pushy people and good pizza...

Have a good weekend.

Now go sell something, Craig Garber

P.S. Get in on my Unheard of FOUR HOUR Free Lead Generation teleseminar! Seats are going fast, so act NOW: http://www.kingofcopy.com/leads

Stock Market: Crisis Or Correction?

Yesterday in the gym, lots of people doing cardio on the machines were riveted to the television screens. CNN was covering the stock market’s up-and-down ride.

The headline scrolling across the screen was “Crisis or Correction?”

And of course, they had a couple of different folks on the television who were on different sides of the coin. Some felt we were in a crisis, and others felt the market was just correcting itself.

But what’s important to take note of, is that the people who are offering their opinion about this issue, are no different from you. All they did was volunteer to take a stand on something and then by taking the position of an expert, they suddenly became an expert.

It really is that simple.

I have loads of people -- even in my coaching and mastermind groups -- who, for some reason, get “stuck” on this expert thing, and you really shouldn’t. Just think, do you really know for sure, that the person on television knows more about the subject they are speaking about, than you do?

No, you don’t.

And does it really even matter?

No, it doesn’t.

But here’s the thing. Even if someone is smarter than you... or more experienced than you are -- does that make the information you have to offer any less valuable?

Again, no, it doesn’t.

So step up and get rid of your fears over this.

Besides -- isn’t it better to fail and gain courage through your efforts, than to fail because you never even tried in the first place?

You tell me.

Now go sell something, Craig Garber

P.S. Want to hear from a man who’s fearlessness has led him to sell over $300 Millyun dollars worth of goods and services? His name is Christian Godefroy, and he’s this month’s Audio Success CD Interview of the month, which was just shipped out yesterday. You only have a few days left to get your hands on it if you’re not already a newsletter subscriber, and you can even take a fre.e test-drive of my offline Newsletter right here: http://www.kingofcopy.com/ssnl But after the end of this month, you won’t get a chance to listen to him, ever again!

Tastes Great, Less Filling

I’ve been watching The Bronx Is Burning On HBO, and this show is very tangible to me, since I was a 14 year old kid living and dying with the Yankees, during that summer of 1977. I remember the great blackout, and the crazy Son Of Sam killer, vividly -- as if it was just a few years ago, not 30 years ago.

The characters in that show that pop up from time to time are as realistic as cards being taken into and out of a hand of poker I might be playing. Pearl Bailey... Joe DiMaggio... Bowie Kuhn -- all headlines from times gone by.

I also remember that beer commercial Billy Martin and George Steinbrenner shot for Miller Light. The one where they argue about whether Miller Light is better because it tastes great, or because it’s less filling.

That show is filled with nostalgia, especially if you grew up in New York City, and even more so if you were born just two train stations south of Yankee Stadium, like myself.

Today I’m going to teach you a very easy lesson, and it’s one you can immediately use to turn a fast dollar, AND correct some serious mistakes you’ve probably been making.

First though, I want you to go back and think about all the biggest purchases you’ve ever made during the last 3 to 5years. Think about any of the feelings you have associated with these purchases... or with the actual assets or experiences themselves.

O.K., so what are you coming up with?

“Excitement”... perhaps “laughter”... and perhaps even some fear, right?

But one thing I bet you most definitely did NOT think of, is how much of a good deal you got on any of these purchases, right? How “cheap” any of them were.

This is because people RARELY care about price as a criteria for making a purchase. In fact, the last survey I read said that it was down near seventh or so, out of a list of items that are considered.

Yes, it’s true people DO want value, but value and price are NOT inversely related.

So the next time you’re struggling with selling something, instead of just slashing your prices and offering to give away the farm for next to nothing -- figure out how to add more VALUE to what you’re offering, and keep the extra ducats for yourself.

Memories don’t usually include “the discount you got.” Keep that in mind.

Now go sell something, Craig Garber

P.S. Who cares what the stock market’s doing? When you’re getting a 42.7% response rate on your direct mail, it really doesn’t matter, does it? See for yourself at http://www.kingofcopy.com/leads

The Bourne Factor: It’s What Everybody Wants, Now.

Hey, before I get going, make SURE you check out the new Bourne Ultimatum movie. I saw it this weekend with my wife and my sons and it was AWESOME. An absolute thrill-a-minute, and like me... the movie was on “10” for the entire length of the film.

Matt Damon is AWESOME in it.

Now let’s pause for a moment and just slow down and switch gears, because it’s Tuesday morning, and we’re not quite ready to be on “10”... or even “8” or “9” for that matter.

Alright?

Good, then slow down and let’s talk about the one thing EVERYBODY wants, including ALL your prospects. It’s why I went to the movies this past weekend, and it’s why Bourne Ultimatum took in $70.2 Millyun dollars in it’s opening weekend.

Regardless of what the experience you are selling involves -- even if it’s cemetery plots, for goodness sakes -- your prospects all want to be entertained.

Not only that, but people will spend a small fortune to be entertained.

So if you’re selling ping-pong tables, you’re going to talk about the experience your buyers are going to have while they’re playing ping-pong. How much fun and excitement they’ll have with their family and friends, and how they can have intense competitions to see who’s best!

What you DON’T want to talk about is how hard the wood is... or the diameter of the ping-pong balls... or how long you’ve been in business, because this is about as entertaining as talking about the tax code or something, right?

(And by the way, we have an outdoor ping-pong table and it’s a TON of fun!)

And the truth is, even if you are selling gravesites, you don’t talk about the dirt... or the location overlooking what was once a busy side-street, but is now stretch of Section 8 row homes. You talk about how your final resting place should be a place where your loved ones can peacefully reflect over all the memories they shared with you during your wonderful life. How it’s a place for privacy, intimacy, and reflection.

Make sense?

So always keep in mind the “Bourne” factor in whatever it is you’re selling. Entertain, and sell. Elmer Wheeler put it best over 50 years ago when he said “Sell the sizzle, not the steak.”

O.K. Oh, and speaking of entertainment -- if you haven’t seen it yet, check out MY video. Entertaining? You tell me. It’s right here: http://www.youtube.com/watch?v=PEqaUVJEaq8

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter is going out later on this week, and it’s a DOOZY of an issue. Make SURE you check it out -- take a FRE.E test-drive right here, and get TWO sales copy critiques on the house -- only 10 days left! http://www.kingofcopy.com/ssnl

Am I A Sexy Bitch Or What?

It's late as I'm posting this one -- for die hard fans only:



Now go sell something, Craig

Make Sure You Use My New Online Marketing Encyclopedia

It’s Friday, and I’m taking the day -- and the weekend, off -- so I’ll be brief and to the point, with just a few announcements. I’ll be fishing and hanging out with my kids, enjoying them before school starts next week. (And then enjoying that they’re in school next week as well!)

For starters, I now have a search box on my blog. So if you’ll look on the right side underneath my picture, you’ll see a box that says, “Looking For Something In The Kingdom?”

Enter, say... “direct mail” and then hit that little search button, and you’ll get literally hundreds of different references of various tips I’ve published over the years for you to reference and learn from.

This is sort of like an “online marketing encyclopedia” you can use forever.

The next thing you need to know is that I’ve updated several live clips that are now available for you to check out. These will only be of interest to people who are interested in booking consulting time with me, and you can find them right here: http://www.kingofcopy.com/consultingday

And lastly, make SURE you check out how one of my Mastermind members pulled in over $150K in sales, from one postcard and teleseminar I helped him with. If you’re concerned about lead generation, you do NOT want to miss this one at all.

It’s right here: http://www.kingofcopy.com/leads

Have a great weekend.

Now go sell something, Craig Garber

P.S. Don’t ignore the FOUR HOUR FRE.E teleseminar that’s taking place in early October. It will definitely be one hell of a party. Again, that’s right here: http://www.kingofcopy.com/leads

Do Fonts Really Matter?

You know, it’s a curious thing. The more moving parts people identify about a sales letter, the more things they have to obsess over.

For instance, one thing I get asked all the time, is whether or not the font size and style really matters. After all, if you’re going to read, you’re going to read, right?

And doesn’t content matter more?

Well, if you’ll slow down a minute here with all the questions and let me get a word in edgewise, I might be able to help you out.

Fonts, colors, and layouts ARE important.

So for example, one thing you need to consider is how “easy” something is to read on your eyes.

Studies have been done and what they’ve found (the proverbial “they” of course) is that online, it’s easier to read a sans-serif font, which means a font without bases at the top or bottom of each letter, like “Arial”... or “Verdana.”

And offline, in print, it’s easier to read serif fonts (with the lines), like Times or Courier.

This is why you usually see Times as the font in your local newspaper. You can read it easier, even when the point size is small.

Now the other thing you want to do is offer your prospects a dual-path of readership. Meaning, some folks are going to read every single thing in your letters... while others are going to skim through the letters, looking only at headlines and sub-headlines, and pictures and other things that are out of place or different.

So you need to provide both of those folks with readership paths they will stroll down.

And then lastly, you need to consider “eye-relief.” Eye-relief is simply providing enough “variety” so that your reader doesn’t get bored. This one’s quite important actually, and I’m a master at it. In fact, “layout” is my middle name.

You MUST make sure you’re varying things up enough so that no one’s getting stressed out or annoyed because what they’re reading is taxing their eyes... or their brain.

Now there are loads of other issues like font colors... paper colors... backgrounds... placement or pictures... using pictures or using photographs... the list is virtually endless.

But the good news is, you don’t need to know everything. You just need to know enough to be dangerous, right?

How does this impact YOU?

I’ll tell you: I recently wrote a piece that brought in a 42.7% Response rate, and I’ve incorporated this into a new product, called Lead Generation Explosion. On one of the DVD’s, I go through EVERY single font, font size, and color, explaining them ALL to you, so you understand why I used each one, and how YOU can leverage this information to create your own marketing pieces, online or offline.

In fact, the amazing this is ,the piece I wrote that generated a 42.7% Response -- that response was generated on the FIRST MAILING ALONE.

And I don’t know about you, but in my lifetime, I’ve never heard of ANY kind of a response like that. Not even close!

In fact, a few years ago, I got a client of mine a 7.5% response, and even THAT was unheard of at the time.

If you want more details on this, then QUICKLY go to http://www.kingofcopy.com/leads/indexearlybird.html because you are in a bit of a race against time here.

You see, as part of this product, I am putting on a FOUR HOUR tele-clinic on lead generation, and ONLY the first 100 people who order will get to participate on this call.

So get to... the gettin’ to: http://www.kingofcopy.com/leads/indexearlybird.html

Now go sell something, Craig Garber

P.S. Listen, generating leads is not only my passion, but it’s also my gift. And I don’t care what business you’re in, Lead Generation Explosion is the FIRST system that takes you through EVERYTHING you need to know about generating leads, and it actually includes the ENTIRE campaign I used to get a 42.7% Response Rate on the FIRST mailing (that my client paid me a small fortune for), as well as detailed audio AND video step-by-step instructions explaining everything you need to know, including the psychology behind the strategy, AND the sales copy... and all the other little secrets and behind the scenes moves involved. The System includes online AND offline pieces -- all effectively used in the campaign, and it even includes the faxes that were used to increase response.

I mean, you literally get everything in there, except the freakin’ fountain pen I used to write the darn thing with. Sheesh, I even show you the FONTS I used and why (and yes, there is a reason why you want to use certain fonts)!

So grab your copy, AND reserve your telephone slot right here:

http://www.kingofcopy.com/leads/indexearlybird.html

The most powerful boost your business can get -- doesn’t cost a thing.

There is something electric about what happens when certain people enter into a room.

It’s the same “buzz” that small children often create, although admittedly, sometimes what they bring is more chaotic and less charismatic than what an adult will bring.

What I’m talking about, of course, is “energy.” In a romantic relationship, that energy gets transformed to “chemistry,” but regardless, it’s that special “oomph” that some people have... and others don’t.

There are certain signals people give off that they have charismatic energy -- and other signals people give off than that they have “nervous energy” -- which is totally different, and sometimes actually annoying, especially if this nervous energy presents itself in the form of certain habits, tics, or physically quirky motions.

Here’s the thing though -- just the same way a person’s energy and charisma influences how much they are liked and trusted, the opposite is also true -- low energy and lack of charisma reduces your ability to seduce and persuade.

When you are selling in print, having a high energy level and charisma means even more, because your ancillary communication tools, like the sound of your voice, and most important -- body language -- are pretty much disabled for most people.

This is why, above all else, you’ve got to put passion and excitement into whatever it is you’re trying to say, especially in print. Absent everything else, being passionate alone, will take you VERY far, and make you VERY successful as well.

Keep this in mind next time you need a pick-me-up.

Now go sell something, Craig Garber

P.S. In this month’s Seductive Selling Newsletter, I profile a client who’s passion has led him to be the biggest player in a VERY touch niche, and in fact, he runs the largest operation in his country, and who’s passion has led him close to the 10-figure mark in annual sales. Find out his secrets and get a FRE.E test-drive of the marketing newsletter with the hottest “buzz” going, right here: http://www.kingofcopy.com/ssnl

Are you getting medieval on me? No Marcellus, no.

In Quentin Tarantino’s 1994 Academy Award-winning film Pulp Fiction, there’s a scene in it towards the end where Ving Rhames (Did you know “Ving” is actually short for “Irving”?) says, in a moment of retribution, one of the more memorable lines in a movie that’s simply filled with them.

He says, “You hear me talkin', hillbilly boy? I ain't through with you by a damn sight. I'm a get medieval on your ass.”

And while he doesn’t literally mean he going to get medieval on the guy’s ass, after the scene that’s just taken place... you can pretty much tell where things are going to go in a few moments.

Now let’s talk about “getting medieval” on someone. Because I think everyone will pretty much interpret this one similarly -- basically, there’s going to be some inherent primeval, guttural behaviors taking place, right?

And when you look at inherent behaviors, you’d be surprised at what you find. For instance, do you know how, the night before big sales... or let’s say early morning on the day after Thanksgiving (called Black Friday here in America), how people line up to get “bargains” on sale items?

Well, interestingly enough, behavioral experts have actually identified the rewards of this entire act as some sort of primitive “hunter and gatherer” behavior.

Sounds bizarre, but it’s true. Only instead of bringing home a nice slab of antelope ass for you and the family to dine on, instead you come home with a Wii... and a nice new widescreen to play it on... and a few pairs of panties Victoria's Secret has on sale. (for you or for your ladyfriend)

And apparently, where in the past, people brag about how much they spent, nowadays they are bragging about how much they saved, in what psychologists are calling a “cultural shift.”

Yes, instead of imitating King Mufasa, we’re imitating Lucy at the checkout counter, and the prey is a sale item. In fact, Dr. Timothy Fong, the director of UCLA’s Impulse Control Disorders Clinic (I hear lots of people out in California have tons of wacky behavioral neuroses.), says that the pain and suffering we go through to get these items -- like the time and inconvenience you put yourself through -- are now worn like badges of honor.

So if you’re out ALL day, you sort of become the “50 Cent” of the holiday season. Instead of bullet holes, you have receipts... and your scars are inside, from all the bad mall food you’ve eaten during the day.

Know what I think about all this?

I think it’s total bullshit. I believe this is an excellent example of psychologists justifying their value.

Kind of like a fireman (I just watched Rescue Me last night so I’ve got fire fighting on my mind) explaining to you the 99 reasons why people take risks and tempt fire. I’m sure they’re out there, but are they real or simply convenient behavioral coincidences?

Instead, let’s take a look at what’s REALLY going on. I think the psychological term for it is called “a sale” and here’s what happens: See, most people are usually broke and have no money so they like to take advantage of sales. And even though they really aren’t getting the kind of deal that makes things affordable, they think they’re doing something good for themselves.

Then, by buying whatever it is they want, they get to have some kind of experience. Some folks will feel proud... others will feel satisfied... and still others will feel excited. It really doesn’t matter what they feel, the point is, buying something made them feel “something.”

Then they may later on justify their decision to buy with the logical fact that the item was on sale, but who cares about that? After they buy, they are no longer your problem.

This isn’t rocket-science here, just selling 101. I have forty or fifty books right here in my office in front of me that talk about this stuff, not to mention another couple of hundred in my library. NONE of them written a psychologist, or by Marcellus Wallace.

What you need to learn from all this crap is that the ONLY thing that IS going to cause your prospects to do something is when you push some sort of emotional trigger in them -- an emotional buy-button if you will. And there is NO better place to learn about pushing these buttons then by studying The Seductive Selling System, which you can find right here: http://www.kingofcopy.com/seductive

Here’s what Larry Bartholomew, from Holiday, Florida recently said about this system: “Craig, I hope your recent trip was a blast... When you phoned I indicated that I had not yet "cracked" your stuff open. Well, now I have. I'm through the DVDs and the 2004 Throne book. Now I am working on getting through the 47 Hot Buttons in the Seductive Selling notebook. I'll be done with everything by this time next week. Brian Deacon told me about you previously so I wasted no time in jumping on your system. Now that I have, it's obvious how much time and effort you spent building it, and I'm glad I added it to my marketing arsenal.”

Hakuna Matata Simba, Hakuna Matata.

Now go sell something, Craig Garber

P.S. Remember, you don’t need to see a shrink, or be a shrink, to sell. But... you DO need to understand what makes people tick, and there’s NO tool better at revealing this than The Seductive Selling System, and you can get it right here: http://www.kingofcopy.com/seductive

Hot Tuna. Curious?

I have NO idea why you opened this blog post.

Perhaps it’s just a habit of yours... perhaps I was just next in line and you got lucky... or perhaps it was something about the subject line.

Now if it was the first two, then you’re in luck, because you might just learn something today -- and if it was the last one -- because of the Subject line... then listen closely, Zorro: If you opened this because of the subject line, it means one of two things:

One, you are familiar with the band Hot Tuna. Hot Tuna was formed after The Jefferson Airplane broke up in 1970, and is really just a showcase for guitarist Jorma Kaukonen and bassist Jack Cassidy -- two master musicians. I actually took my older son Nick to see the band last week at Skippers Smokehouse, and we had a great time.

Now if you’ve NEVER heard of Hot Tuna, then you probably opened this e-mail simply because the word “tuna” made you curious.

Good move -- now time to learn.

See, there are a number of words you can use in your headlines, that aren’t conventionally used in writing, or conversationally (even more important), and oftentimes, when used correctly, these words will prompt such a high level of curiosity, they alone will make sure your message gets noticed and read.

So for instance, a headline for a product I wrote recently said How To “Smell” Success!

Smell -- that’s one of those words.

There’s another famous old headline that goes something like “I’ll knock that belly-fat right off you!”

Belly-fat, now there’s an attention-getter, right?

Kind of hard to ignore that one isn’t it?

So don’t shy away from words that are unconventional. Oftentimes, like most things in life that are unconventional -- they are more important than you think.

Quack, quack.

Now go sell something, Craig Garber

P.S. 42.7% Response Rate? Yes, I’m serious. Check it out right here: http://www.kingofcopy.com/leads -- Arriba!

When The Devil Is -- And Isn’t -- In The Details

Last week I showed you the advanced way to use specifics in your sales copy -- meaning, how to specifically stimulate and push your prospects by triggering specific sensory emotions.

This, of course, is how you get people involved.

However, there is another part of this equation -- and that is to make sure you’re being specific about the right things, and for the right reason.

I can’t tell you how much copy comes across my desk for review, and the writer has tried so very hard to connect -- but they are putting their effort into connecting in the wrong places.

For instance, going on about how you struggled to get through college may be important if you’re selling a product about learning, but is nothing more than drivel if you’re selling a product that makes your lawn greener.

See where I’m going with this?

So for instance, I like reading Popular Science because there’s a lot of really cool-looking gadgets in there. I have no idea how most of them work, but they are very slick-looking. Well, the other day I tried -- against my better judgment -- reading one of the articles that describe how something works... and I disconnected a few lines into the description, after the word “steam.” Here, see it for yourself:

“There the blast of light boils water into steam that generates 11 megawatts of electricity...”

I just couldn’t handle this any more.

The same disinterest I have for this kind of information, is the same kind of disregard your prospects have for irrelevant trivia in your sales letters.

I should have just stuck to the pictures and the “what the thing does” ideas, and nothing more. And you need to do the same thing -- just stick to the relevant info.

Keep this in mind moving forward and you’ll be focusing on the RIGHT things to say, instead of just saying things to fill up the page.

Now go sell something, Craig Garber

P.S. Check out my newest coaching group-- these guys are going places. Here’s what Bob Maunsell Former Sergeant USAF, and president of the largest Security Group in Worcester, Massachusetts: “Craig, when I’ve talked with other “Gurus” (and believe me I’ve spoken with many), they always project their current personal and professional experiences as being “just FINE”, meaning they’re just Fearful, Insecure, Neurotic, and Emotional. You on the other hand, let everything hang out! You’re a real approachable, tell-it-like-it-is kind of guy and a breath of extremely refreshing air. You are TRULY a great coach!”

So get REAL with my other Mavericks , right here: http://www.kingofcopy.com/mavericks

98.6% Ain’t Gonna Get You Anywhere

We all know that speaking in specific terms -- especially when you’re trying to sell something -- gives you more credibility, but most people don’t understand why.

See, amateurs think I’m referring to being specific as in saying “98.6%” as opposed to saying 98%... or by saying something like “Did you know most people spend 95% of their total lifetime health care costs, in the last 5 years of their life?” (Completely true, by the way.)

But I’m not talking about THAT kind of specific.

I’m talking about being specific to get your prospects emotionally involved, by stimulating one or more of their five senses: seeing, hearing, smelling, taste, or feeling.

See, when you can be specific and stimulate your prospects five senses, that’s when you make the emotional connection in your sale, and in your relationship, and THIS is what triggers a sale.

For instance, here’s something I wrote from a piece I did recently that outpulled the existing control by over 50% (that’s not bad, is it?):

“Not to mention, the crushing impact things like divorce... disability... job loss... or legal problems, has on your personal finances! How can you EVER get ahead when it’s so CRAZY out there?”

In this particular case, I’m hitting the prospect (who is in trouble financially) over the head with one specific crushing blow after another. Don’t you think this is getting them involved at an emotional level?

Of course it is. BIG TIME.

This is what I mean by using specifics. Not saying “98.6%.”

Specific numbers won’t close your deal. Specific emotional buy-button pushing will.

Now go sell something, Craig Garber

P.S. Scratch And Dent Sale: I now have FIVE Seductive Selling Systems left where there were some subtle assembly mistakes made, that are in slightly less than “perfect” condition. Sometimes pages got bent... sometimes covers got a little scruffy... and other times the spiral binder around a booklet isn’t perfectly aligned.

The normal price for the system is $997, but if you act fast enough to get your hands on one of these seven systems, you will get it at a $200 dollar discount -- for only $797.

You still get the guarantees on the system, AND you can still take our EZ 3-payment plan if you’d like -- in exchange, all you have to do is put up with a few scratches here and there. That’s the ONLY difference.

Here’s what you need to do:

First, go to http://www.kingofcopy.com/seductive to see what you’re getting, but do NOT place your order there. Instead, go to http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html and place your order here.

Again, there are ONLY 5 Systems left here, and I think I’ve been consistent enough in my communication so that you know, when I say “only five left” -- I MEAN “only five left.” So scarf them up while you can and get yours NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Here’s a current testimonial I received about the system, and there are loads more at http://www.kingofcopy.com/seductive

“Energy. Drive. Empowerment. That's your main asset. Let's take a huge company, with thousands of employees. They lose money. The CEO is changed, and in 6 month's time, they EARN money. In 2 year's time, they lead their market. You have seen this story several times. How is this possible? How ONE human being, out of a thousand, can change the destiny of such a huge business? Because he knows how to instill energy, drive, motivation, belief, enthusiasm, hope, VISION to others.

So if a reader has a choice to choose a mentor, a guru, a motivator, he has no choice. YOU are the best. I don't know why. I feel that with my guts. Spending one hour with Gene Schwartz could get me energized a few months. I still have the imprint of his mind in my mind several years later. You have the same thing, and you can go even further. You should sell that too to your readers: “If after reading my material, you don't feel the URGE to write good copy, to sell huge amount of products, to bank tons of money... if you don't feel in your arteries a new energy flowing, if your heart is not beating faster, if your eyes are not brighter, send your material for a full refund." etc.”

Christian Godefroy, Seitzerland - Christian is an OUTSTANDING marketer, who worked side-by-side with Eugene Schwartz, author of Breakthrough Advertising, and who has sold over $300 MILLION Dollars worth of goods and services himself

So get your System at the special Scratch And Dent Sale price, and save $200 NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Now go sell something, Craig Garber

P.P.S. This is the first time in over 18 months I have had a sale like this -- don’t bank on it happening... ever again!

http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Scratch And Dent Sale!

If you have had your eye on my Seductive Selling System, but have been waiting for just the right moment to buy it, then this is the most exciting and important message you will ever read!

NOW is that moment, and here’s why: Over the last 18 months, during the fulfillment and production of the system, as always, there were some production and assembly mis-haps. We have seven systems sitting here where there were some subtle assembly mistakes made. Sometimes pages got bent... sometimes covers got a little scruffy... and other times the spiral binder around a booklet isn’t perfectly aligned.

In any case, even though there is nothing wrong with these seven systems from a content standpoint, and even though to the unfamiliar, it may seem like there’s nothing wrong aesthetically, if you look close enough, the blemishes are there.

We’ve been accumulating these “less than perfect” systems here in my office, and it’s now time to unload them -- and our mistakes are about to turn into your little Garden Of Eden.

Here’s the deal: We have SEVEN (that’s it -- just seven) Complete Seductive Selling Systems here in my office that are in less than perfect condition.

The normal price for the system is $997, but if you act fast enough to get your hands on one of these seven systems, you will get it at a $200 dollar discount -- for only $797.

You still get the guarantees on the system, AND you can still take our EZ 3-payment plan if you’d like -- in exchange, all you have to do is put up with a few scratches here and there. That’s the ONLY difference.

Here’s what you need to do:

First, go to http://www.kingofcopy.com/seductive to see what you’re getting, but do NOT place your order there. Instead, go to http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html and place your order here.

Again, there are ONLY 7 Systems available here, and I think I’ve been consistent enough in my communication so that you know, when I say “only seven” -- I MEAN “only seven.” So scarf them up while you can and get yours NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Here’s the most current testimonial I just got in about the system, and there are loads more at http://www.kingofcopy.com/seductive

“Seriously, when I initially ordered Seductive Selling I was a bit skeptical. I have ordered other products from other so called marketing gurus and was very disappointed with the materials. When I received Seductive Selling System I immediately poured through the contents of the system and was so impressed with the way you presented the "47 Ways to Push Your Prospects Emotional Buy Buttons". Using your system I was able to systematically incorporate a number of your "emotional buy buttons". Guess what? My response rate went from a dismal 1/2 percent to a little over 3 percent. I am not a copywriter... but I was able to use the examples and apply them to my direct mail pieces. The effort you put into the creation of Seductive Selling System really shows. I would have gladly paid TWICE the price for this system! Keep up the great work!”

Brian Deacon - Tampa, Florida

So get your System at the special Scratch And Dent Sale price, and save $200 NOW: http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html

Now go sell something, Craig Garber

P.S. This is the first time in over 18 months I have had a sale like this -- don’t bank on it happening... ever again!

http://www.kingofcopy.com/seductive/scratchanddent/fastaction.html