Tomorrow Is The Last Day To Get This!

Just a quick note to let you know that tomorrow will be the last day to get your hands on this month’s Offline Seductive Selling Newsletter. Inside this month’s HOT new issue, you’ll discover:

• Why I booted THREE members out of my mastermind group (on page 12)
• On page 6 you’ll (finally) get the scoop on Ron LeGrand’s “Little Yellow Letter” and what the entire premise of it is... why it’s worked so long... and it’s fatal flaw!
• On page 2 you’ll see an ad I wrote that TRIPLED a client’s business, in the poorest county in his state! (And that’s during SLOW season!)
• Page 3 shows you (via an example) who is the best person to sell something to! (And NO, it’s NOT who you think!)
• How to THINK abundant thoughts only -- you definitely won’t find THIS little secret in books, and yet... it’s been responsible for more change than anything else out there (page 10)
• On page 5 you’ll see how to IMMEDIATELY bump the response of ANY lead generation ad, lickety-split!
• How to use involvement devices in your sales copy to “Hook” your prospects (on page 4)
• On page 7 you’ll uncover not only the secret to your business success, but... the secret to success in your personal life as well -- and you can take that to the bank, bubba!
• Plus... you’ll get an additional FOUR pages of marketing examples, and...
• Much much more!
  

To test-drive Seductive Selling at no cost, AND get a slew of bonus gifts, simply head on over to http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. In a case like this, it is FAR better to be incredibly early... than even one MOMENT too late! So get to http://www.kingofcopy.com/ssnl NOW!

Forgiveness is on every street corner.

You know, a lot of people feel I’m a hardass about some things. And frankly, when it comes to business, I am. The truth is, you need to be a hardass in business, because in business, “soft” and “successful”... don’t necessarily mix together to create something good, any more than chocolate and mustard mix well together, to create a tasty dessert.

On the other hand, I get a lot of feedback from offline newsletter subscribers of mine (test-drive my offline newsletter here: http://www.kingofcopy.com/ssnl ) about how this is an interesting dichotomy, because they get to see another side of me -- the one with my family, and... obviously, I’m not such a hardass with them.

That’s because “hardass” and “family” also doesn’t mix well together, either.

Now what I’m going to tell you today is something that may throw you off, so sit tight. I’m going to tell you about something I feel VERY badly about, and hopefully, in the process, I’ll be able to forgive myself a little bit.

Monday, my younger son Casey (he’s 15) and I went to the gym. We were about halfway through our workout when there was a loud commotion over by the treadmills. Apparently, a man had fallen off the treadmill, and he was now lying on the floor, shaking in convulsion-like twitches.

This isn’t something you typically see, and as a result, there’s no “norm” for it registered in your head, experientially -- so it feels very weird witnessing this. It’s one of those moments when things seem to “slow down” right in front of you.

The man was around my age, somewhat overweight but not gigantic or anything like that, and he was just lying there on the ground.

First thing you do in a situation like that is, of course, you grab your kid and hold on to him. When mortality is flashed so closely in front of you, it’s only natural to hold on to your own, and... to hold on to it as tightly as you can.

Now when I was a kid, I studied sociology for one year, back in high school. If I recall, sociology is the study of group dynamics, and one of the founding principles of sociology is that individual responsibility is surrendered to a group when you are part of this group.

So for example, this is the reason why it’s easier for a group of people to ignore a homeless person, en masse -- or to NOT stop and help someone in need on a busy street. Everyone in the group has surrendered their personal responsibility to the group as a whole.

And here’s where I screwed up.

You see, I KNOW this principle, and I’ve always prided myself on my ability to “rise above” it, ignoring it and doing what’s best, even when most others march in silent compliance, unaware why.

Now back to the gym.

Shortly after that man had, what some folks feel was a fatal heart attack, they swiftly closed the gym and asked all the members to leave. And en masse, on the way out... I saw two young children -- an older sister, perhaps 12 or 13, and her younger brother, perhaps 9 or 10 -- sitting down and sobbing near the front exit of the gym.

I wanted to go over to them and see if they were O.K., but... I didn’t. A million things flashed through my mind at the moment. I thought, “Surely they aren’t children of the man who was lying on the floor inside -- they’d be by his side, right?”... and then I thought, “Where’s Casey?”... and then, “If these were my kids I’d want someone there for them.”... then, “I need to help those kids and make them feel safe so they will stop crying.”

But in the end, I did nothing.

And, I have felt sick about this, ever since. In the end, I surrendered my responsibility to the rest of the group, just like every other nimrod in there, and I can’t go back and fix it now.

When I saw those kids crying, I thought of my own children crying... and then I thought of myself crying as a little kid... and then... I simply froze.

I don’t have all the answers, that’s for sure. And sometimes... I don’t have any.

Now go sell something, Craig Garber

P.S. Only 2 Days LEFT to get your hands on this month’s Seductive Selling Newsletter & Audio Success CD Of The Month! Discover how I TRIPLED a client’s business on page 3, and get $1,391 worth free gifts when you test-drive it here: http://www.kingofcopy.com/ssnl

An Open Letter To Isaac Larian...

If you are the parent of a girl under age 10, then you have no doubt, heard of “Bratz.” They are little dolls -- typically they are girls dressed in skimpy clothing, with exaggerated feminine features (lips, hips, etc.), who are wearing a TON of makeup.

In fact, truth be told, they look like little adult action figures, only they are fully (although scantily) clothed.

Apparently, my daughter Samantha got some of these, and yesterday she brought them over to me, and asked me to open them up for her. She was having a hard time with the packaging.

Lord knows it wasn’t any easier for me.

Now I’m not the strongest guy in the world, but for 43, I’m no slouch either. I work out in the gym, usually 4 days a week, and yesterday I benched 215 for 2 sets of 6. So while I’m not winning any awards for my strength, I’m clearly above average for my age group, and probably for men in general.

However, it took me no less than twenty minutes using a pocket-knife, a scissors, and mustering up all the strength I have left in me, to open one of those packages of Bratz dolls. You had to go through turtle-shell hard plastic... dozens of pieces of scotch tape and rubber bands... and cardboard thick enough to support a Thanksgiving turkey.

And so, here is a letter I have composed to CEO Isaac Larian of MGA Entertainment, the makers of these Bratz dolls.

Dear Isaac,

As you can see, I have enclosed one complete package containing a “Here Comes The Bride And Her Kickin’ Groom” set of Bratz dolls... two sets of pliers (needle nose and standard)... and a sharpened pair of Titanium Nitride Number 8 Fiskars Scissors -- one of the top retail scissors out there.

Why have I sent you this package?

There are two reasons:

First, with all the junk you get in your mailbox, I had to make sure to get your attention...

And second, I want to know what you guys are thinking about when you design your packaging for the Bratz dolls, and to this, I am presenting you with a little challenge I do not think you will be able to conquer.

Sound good?

O.K., here’s the deal: Bratz dolls are designed for little girls -- probably somewhere between ages 6 and 12, right?

Well, then here’s my challenge: I challenge you to open this set, and take out each of the individual dolls and accessories -- without breaking any of them -- in less than 15 minutes. Presumably you are SERIOUSLY stronger than even the strongest 12 year old girl in the world, so what I want you to do first, is try and do this using NONE of the utensils and tools included.

After 15 minutes, if you haven’t gotten anywhere (Be careful - the ONLY way to get through the shell-hard plastic, OR the thick cardboard, is to use your teeth!), you may then use the scissors and either pliers I have sent you -- but... you will need to get all this done in the remaining 5 minutes.

Now I do not know if you are going to be able to “meet” my challenge, but I do know one thing for sure:

There isn’t a twelve-year-old girl ANYWHERE on this big ball of mud called God’s green earth, who can open up this package without getting maimed or tragically hurt.

What are you guys thinking about when you decide to package these little brats? Is this some kind of theft-deterrent? Or perhaps this is some kind of punishment -- like if the kids are misbehaving, we can “give” them a doll, without actually giving them anything, since they will never be able to get the dolls out of the packaging, any more than a prisoner can get out of solitary confinement?

I make no claim to be the best parent in the world... and I’m probably not the smartest man around either. But... I do know this: If you think I’m EVER going to buy another one of these dolls, you are out of your mind.

Because while I love my daughter, I shouldn’t have to darn-near slice off my fingers, and scar up my hands, just so she can play with Bratz.

Perhaps I’m missing something, and if I am, let me know.

In any case, thank you for reading this message.

Now go sell something, Craig Garber

P.S. Only 2 Days LEFT to get your hands on this month’s Seductive Selling Newsletter & Audio Success CD Of The Month! Discover why “Homie Don’t Play That” on page 12, and get a TON of free gifts when you test-drive it here: http://www.kingofcopy.com/ssnl

... But stuff people want, does.

Caught ANOTHER bass last night -- just a little peanut -- but my daughter liked it anyway. (Doesn’t take much to be a hero to your 7-year old.)

Yesterday we talked about how great ideas don’t sell, and that the ONLY thing that sells is stuff people want to buy, and how these two things really are mutually exclusive.

We also talked about how since you’re going to have to work just as hard to sell a $500 dollar item, as you are to sell something for $997, why not structure your offer, or tweak what you’re selling enough to get that extra cash, since... you only have to put ONE sales letter together for it anyway?

Makes sense, right?

Today I promised you I’d tell you HOW to tweak your offers, to boost your prices, and since I’m admittedly, many things... but a liar isn’t one of them, let’s kick it:

For starters, limiting the special offer to only “X” products, or territories, automatically allows you to increase the value. When there’s less of something available, it’s automatically worth more. The entire antique industry is built on this, as is high-end jewelry, fountain pens, custom homes... and almost custom anything.

So limiting what you have to sell makes it worth a lot more.

Another thing you can do is pile on LOADS of other valuable components to increase the value. In fact, sometimes, you can get related stuff other people use to generate leads, and have them give it to you for nothing, or for a very low price, as incentive for them to get exposed to new customers.

That’s a pretty good idea, right?

And lastly, you can make people qualify before they buy from you, in some way or another. Doesn’t matter what way, but you can figure that one out. The last 3 copywriting projects I’ve worked on I made the prospects qualify before they buy. I’ll leave it up to you to guess whether or not this works.

Have a nice Holiday weekend, and you’ll probably be hearing from me sometime over the weekend with an announcement.

Now go sell something, Craig Garber

P.S. Only 6 Days LEFT! Discover who the Rock ‘n Roll Marketer Of The Year is on page 4 of this month’s Seductive Selling Newsletter, why he earned the title, and how YOU can replicate the same success in your business. Check it out and get a TON of free gifts when you test-drive it here: http://www.kingofcopy.com/ssnl

Great ideas don’t sell.

I’m back -- been literally buried up to my eyeballs in work, but last night I went fishing after having a client in for a full-day of consulting, and the fish were REALLY hitting.

After only a few minutes fishing off my dock, I pulled in 2 bass, and lost two more that wriggled off the hook after I’d hoisted them out of the water. Definitely brought me back to life after a long day, and a longer night before that.

You know, in the last two months, I’ve seen the exact same situation in two completely different industries, when people have come to see me for full day consults - (find out more at http://www.kingofcopy.com/consultingday ) People come in my office with a ton of integrity and a slew of great ideas, but... great ideas don’t necessarily sell.

What sells is what people want to buy, and this is often forgotten when you’re in the middle of something. Good ideas don’t sell -- what people want, sells.

I hate to be the bearer of this kind of news -- there’s nothing worse than relaying a message that lets the air out of someone’s sails, but... I’d rather be the bearer of temporary short-term news, and then sit and figure out how to “re-make” the idea into a winner -- than flat-out lie about something I KNOW (or at least VERY strongly suspect) just won’t work.

Another thing to remember is that if you are going to sell something, sell it BIG. Meaning, you’re going to have to work as hard to sell a $500 dollar item, as you are to sell something for $997, so why not structure your offer, or tweak what you’re selling, just enough, to get that extra cash, since... you only have to put ONE sales letter together for it anyway?

Tomorrow, I’ll tell you HOW to tweak your offers, to boost your prices.

Now go sell something, Craig Garber

P.S. On page 2 of this month’s Offline Seductive Selling Newsletter, I’ll show you an actual ad I wrote that TRIPLED a client’s business -- in the most economically depressed part of the state where he lives. Test-drive my newsletter for free and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Here’s the very best way to get somebody to pay attention to you.

Marketing is all about communications, and getting your prospects to pay attention to you. It’s about being able to cut through all the clutter in your prospects life, and get them to stop what they’re doing and listen to what YOU have to say.

Here’s the thing though -- most people are far too concerned about “how” to cut through the clutter -- meaning, getting “in” the door. But then when it comes to “keeping the door opened,” they completely drop the ball.

You see, the BEST way to get somebody to pay attention to you is to simply say something worth their attention. Cutting through the clutter and then standing there with your thumb up your ass, a smile on your face, and that’s it -- is nothing but a big waste of time.

That’s like a halfback breaking through the line and having nothing but green between himself and the end zone, but he fumbles the ball, so what does it matter.

And so how do you make sure once you “get through,” you ARE saying something worthwhile? Simple. You say the things they need to hear.

You pour your heart out about how to satisfy their problems... you empathize with all the frustration and pain they’ve been going through. You recognize that what they’re dealing with isn’t fair, and then you acknowledge that the best solution to their problem is what you have to offer, and then you tell them why.

And that’s it.

That’s not too hard, is it?

Good, because on page 4 of this month’s Seductive Selling Newsletter, I’ll show you a little-known resource that costs next to nothing ($4.50 to be exact), that has more sources of killer direct-response ads in it, than ANY other resource I’ve ever seen. I mean, you will find WELL over three dozen GOOD ads in it. To find out what this resource is, and how to get it, take a free test-drive of Seductive Selling, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Want to know Claude C. Hopkins secrets to success? Then check THIS out: http://www.kingofcopy.com/hopkins

How Do Those Euro Guys Do It?

How do those European men do it?

They always manage to look so graceful and slick, regardless of what they’re doing. I mean, I’m about as graceful as an elephant in an elevator, so perhaps my standard of comparison here isn’t really fair, but you see this all the time.

Here’s what made me think of this: Last week when I was in New York City, the weather was beautiful, and so one day we all headed over to Central Park, just to lie in the grass and relax. There were families all over the place -- The Great Lawn and Sheep’s Meadow was PACKED! You’d have thought there was a concert going on out there -- or else maybe someone was passing out loose joints at no charge!

But no, it was just the sunny warm weather, which is a rarity in the Big Apple, especially lately.

Anyway, I saw a dad playing soccer out there with his children. Now if this was me, I’d have had gym shorts and a t-shirt on, probably with a sweat-stained baseball cap.

But this guy -- who was from Europe -- looked like a fashion model or something. Expensive pressed jeans, wrapped in neatly with a designer belt... collared shirt -- with the collar up behind his ears, of course... and pair of brown loafers.

And he wasn’t putting it on or anything, either. He was just in his natural state.

How do those Euro guys do it?

If that was me playing in his clothes, I’d have felt like I was in a straight jacket.

Is there a “fashion-plate” gene that’s carried over on the other side of the ocean, that’s missing here? Or is this “normal” and I’m the luddite who can’t get it together?

Are we American guys destined to wear baseball caps forever?

These are questions that are simply beyond my meager ability to figure out answers to.

Aw, what the hell -- it’s Friday -- all I should be thinking about is fishing and cigars anyway, right? And besides, I wrote the ad I’m talking about in today’s P.S. -- the one that TRIPLED my clients business -- I wrote that ad while sitting around the house in my underwear, so maybe... “looking good”... doesn’t really matter... after all?

Now go sell something, Craig Garber

P.S. On page 2 of this month’s Offline Seductive Selling Newsletter, I’ll show you an ad I wrote that TRIPLED a client’s business -- in the most economically depressed part of the state where he lives. In fact, you can listen to him tell you about it himself, at the top of this page: http://kingofcopy.com/testimonials.html - then go and test-drive my newsletter for free and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Got Milk? Get Curiosity.

So yesterday we talked about the benefits of conventional conversation, and how sometimes, saying things like “This too, shall pass”... and “”Every dog has his day”... and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad -- in fact, saying tried and true clichés like this is often exactly what you need to make that much-needed connection with your prospects.

Today I want to talk about how you can “twist” these same conventional clichés to create discomfort and use this to get attention as well.

For example, you can turn the phrase “Often A Bridesmaid... But Never A Bride” into... “Often A Bridesmaid... But Never A Sex Kitten.”

That would get your attention, right?

Or how about this one: “Got Milk?” I’m pretty sure I saw something that said “Got Milk? Get Heart Disease!”

And you can take the old standby “Where There's Smoke, There's Fire”... and turn it into... “Where There’s Smoke, There’s FireGuard!”

By doing this, you’re causing enough of an interruption from what’s conventionally “expected,” to make people stop what they’re doing so they can satisfy their curiosity. And since creating curiosity is one of the smartest things you can do in marketing, in general -- this is a good thing.

Now go sell something, Craig Garber

P.S. On page 8 of this month’s Offline Seductive Selling Newsletter, I’ll show you exactly why, as Jim Rohn says, success ISN’T something you “chase down.” This is diametrically opposed to what we’ve all been taught, but I’ll show you specifically how success really IS something you attract, by the person you become -- or not. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Diversify Your Bonds, Homie.

Well I just got back from New York City last night -- had a great time with my family, saw LOADS of sights and ate like... a KING!

Anyway, here’s something you’ve probably seen a thousand times, yet never even given it a second thought: Ever go into your hotel room and take a look at the small square 7-inch by 9-inch plaque that has the room’s rack rates listed on it?

It’s usually either on the inside of your room door, or the inside of the bathroom door.

On that plaque, you’ll also find some verbiage from an old statute from The Laws Of Innkeepers, which goes something like this:

“A Safe is Provided in the Office for the Safekeeping of Money, Jewels, Ornaments, Bank Notes, Bonds, Negotiable Securities and Precious Stones Belonging to Guests”

Now you wonder why the Laws of Innkeepers hasn’t been updated? Why something like this hasn’t been modernized to reflect current colloquial lingo -- or at least current customs?

After all, no one travels with bank notes, bonds, or negotiable securities any more -- and if they were traveling with these things, it simply wouldn’t be such a big deal, right?

You see, this kind of statement is nothing more than “comfort food” to make you feel good. Because there are times when you should be saying conventional things to your prospects, simply because you know darn well they’ll have NO problem understanding what you’re trying to say.

See, even though you want to THINK unconventionally, you want to be heard, and you need to be trusted, and sometimes the best way to make a connection is simply to be, well... “average.”

That’s why saying things like “This too, shall pass”... and “”Every dog has his day”... and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad -- in fact, saying tried and true clichés like this is often exactly what you need to make that much-needed connection.

And that... is what... it’s all... about.

Now go sell something, Craig Garber

P.S. On page 8 of this month’s Offline Seductive Selling Newsletter, I’ll show you exactly why, as Jim Rohn says, success ISN’T something you “chase down.” This is diametrically opposed to what we’ve all been taught, but I’ll show you specifically how success really IS something you attract, by the person you become -- or not. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

How to handle all the idiots you’re going to meet along the way.

I’ve been having an absolute BLAST up here in New York, visiting some friends and mostly spending a ton of quality time with my family, which is as refreshing as a tall cold glass of ice-water after an intense workout.

You know, a lot of times, being an entrepreneur is a lonely life. You don’t get a chance to get out much, and frankly... when you do, there really aren’t many people you probably want to hang out with anyway, right?

I just wanted you to know, you’re not alone. It’s a lonely life, especially for the business warriors of the world. Here, just check out some of the nonsense and criticism, many of the greatest entrepreneurs in the world had to suffer through (this comes from ThoughtMechanics.com):

“I think there is a world market for maybe five computers.” - Tom Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” - Editor in charge of business books for Prentice Hall, 1957

“But what … is it good for?” - Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.

“There is no reason anyone would want a computer in their home.” - Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” - Western Union internal memo, 1876

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” - David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s.

“Who the hell wants to hear actors talk?” - H.M. Warner, Warner Brothers, 1927.

“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” - Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies.

“We don’t like their sound, and guitar music is on the way out.” - Decca Recording Co. rejecting the Beatles, 1962

“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.’” - Apple Computer Inc. founder Steve Jobs on attempts to get Atari and H-P interested in his and Steve Wozniak’s personal computer.

“The bomb will never go off. I speak as an expert in explosives.” - Admiral William Leahy, US Atomic Bomb Project.

“Stocks have reached what looks like a permanently high plateau.” - Irving Fisher, Professor of Economics, Yale University, 1929

“Airplanes are interesting toys but of no military value.” - Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre

“The abdomen, the chest, and the brain will forever be shut from the intrusion of the wise and humane surgeon.” - Sir John Eric Ericksen, British surgeon, appointed Surgeon-Extraordinary to Queen Victoria, 1873

See, lots of great people had to deal with LOTS of stupid people while they (the great people) were busy getting stuff done.

Ignore the morons -- even when it seems like you’re surrounded by them. Kick FEAR straight on its ass, and show ‘em what you got: http://www.kingofcopy.com/science

Now go sell something, Craig Garber

P.S. On page 4 of this month’s Offline Seductive Selling Newsletter, I’ll reveal a very sneaky problem you need to be aware of, when you’re using involvement devices with your prospects. Take a free test drive and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Again... it’s the market that makes this thing appealing.

If I’ve said it once... I’ve said it a thousand times -- targeting your services to individual slices of your marketplace, is far more effective than targeting everyone and just “hoping” for the best.

Here, listen to this:

A Dutch escort agency has just started a special “de-flowering” service, targeted to computer geeks. The owner -- a sociology student -- accurately identified there’s a preponderance of socially misfit computer geeks who need help in this area, and... most important -- they’re willing to pay for it.

At this point, testimonials about the services are “glowing” to say the least.

Remember, HOPE... is NOT a good business strategy. Marketing to segments of your customers, is.

Now listen, I’m off to New York City for a much-needed vacation for a few days, and while I’m gone I want you to behave. And one of the things I simply HAD to finish before I left, was the May Seductive Selling Newsletter. If you don’t subscribe to this newsletter, honestly -- you’re literally missing out on the best “behind the scenes” inside marketing secrets for entrepreneurs.

This month, for example, I reveal an ad I wrote that TRIPLED a clients business -- and... he’s just getting started!

And here’s a note I received just the other day, from a long-time subscriber of mine, Darryl DeLong, from Nashua, New Hampshire: “"Been reading every issue of the Seductive Selling Newsletter religiously. I get it in the mail, rip it open and don’t put it down until I've read it thru completely. It's that GOOD. The copy examples you review and pick apart are extremely informative. It's an opportunity every month to learn from one of the best minds in copywriting and improve on the copy I write for my clients."

You can test-drive the newsletter for free, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out The Big Scramble, LIVE!!! This month’s Audio Success CD interview is with Chris Pizzo, and he reveals how he created a 7-figure continuity program by back-selling his existing customers into it! This guy’s got more things going than an octopus has fingers. Check it out with this month’s Newsletter, and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Dignity Versus Deadlines Versus Parkinson’s Law...

HOLY Cow! I was up late last night polishing off this month’s Seductive Selling Newsletter, and lemme tell you this -- you’re gonna EXPLODE when you read it, because I darn-near exploded putting it together. It absolutely ROCKS!

Anyway, if you want to check it out go to http://www.kingofcopy.com/ssnl

Like I said last week, I’m in the middle of about 15 different things right now, and off to New York City for a little R & R later on this week, so needless to say I’ve got SEVERAL deadlines to beat the clock on, before I go.

But today I want to discuss something curious I know you’ve experienced for yourself. It’s called “Parkinson’s Law,” and here’s the deal: Parkinson ‘s Law is a psychological theory that says tasks are like air and water.

What I mean is, you know how air and water will take the shape of its container, regardless of how big or small that space is? Well, my main man Parkinson said that it will take you as long to do a task, as you have time to do it. So basically, the amount of work you have will expand to fit the available time you have, or the available time you give it.

This is why deadlines are so very important. You see, without deadlines and time pressure, you rationalize your task into Parkinson’s Law parameters. Also, short-term deadlines are far better and more tangible than long-term deadlines (or goals). Long-term goals are just too distant to be real.

Not that you shouldn’t set them -- Lord knows I do -- but a series of short-term goals is very likely to be THE thing you need, to slap old Parkinson right on the hiney.

Now go sell something, Craig Garber

P.S. Check out The Big Scramble, LIVE!!! This month’s Audio Success CD interview is with Chris Pizzo, and he reveals how he created a 7-figure continuity program by back-selling his existing customers into it! This guy’s got more things going than an octopus has fingers. Check it out with this month’s Newsletter, and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

The Big Scramble And Bill Gates

Today I’m smack dab in the middle of what I call, “The Big Scramble.”

The Big Scramble is when you have like 12 things to do, and you’re gonna do them OR ELSE, and you only have time to complete 4 of them, yet somehow, by hook or by crook, you get all twelve of them done.

The Big Scramble usually involves meeting several deadlines, and it also usually involves little or no sleep, but that’s The Big Scramble for you.

Anyway, to add some levity to my big scramble, I thought I’d end the week with a joke for you.

O.K.?

Ready? Good, here goes:

Bill Gates dies and upon arriving at the pearly gates, he finds himself being sized up by St. Peter.

"Well, Bill, I'm really confused on this one. I'm not sure whether to send you to Heaven or to Hell. After all, you helped society tremendously by putting a computer in almost every home in America, yet you also delved into those destructive monopolistic business activities. I'm going to do something I've never done before -- I'm going to let YOU decide where you want to go."

"So what's the difference between the two?" Bill asked.

St. Peter said, "I'll let you visit both places briefly, then you decide."

"Fine," agreed Bill. "Lets try hell first."

So Bill went to hell. It was beautiful, clean sandy beach with clear waters and LOADS of hot broads running around in bikinis, playing in the water and laughing and frolicking about. The sun was shining, the temperature was perfect. He was VERY pleased.

"This is great!" Bill told St. Peter. "If this is hell, I'd really like to see Heaven!!!"

So off they went. Heaven was a place high in the clouds, with angels drifting about, playing harps and singing. It was nice, but nothing exciting like Hell. It didn't take Bill long to reach his decision.

"I really think I prefer Hell," he told St. Peter.

So Bill goes to Hell. Two weeks later, St Peter decides to check on the late billionaire. When he gets there he finds Bill, shackled to a wall, screaming amongst hot flames in a dark cave, being burned and tormented by demons.

"How's everything going?" asked Peter.

Bill's voice was filled with anguish and disappointment: "This is awful!!! It's nothing like the Hell I visited two weeks ago. I can't believe this. What happened to that place with the beautiful beaches, the scantily clad women playing in the water?"

St. Peter just shrugged: "Oh, that was a demo... This is the release version."

Now go sell something, Craig Garber

P.S. Check out The Big Scramble, LIVE!!! This month’s Audio Success CD interview is with Chris Pizzo, and he reveals how he created a 7-figure continuity program by back-selling his existing customers into it! Check it out with this month’s Newsletter, and get a TON of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Life During Wartime

In 1979, NYC alternative rockers Talking Heads released the album called “Fear Of Music”, which included the brutal single called Life During Wartime. This song ultimately became one of the anthems of alternative rock, even to this day.

One thing’s consistent though -- in wartime or during peace -- human nature doesn’t change.

For example, over in Baghdad (that is a VERY unusual word to type -- go ahead and try it -- the “h” sandwiched between the “g” and the “d” isn’t something you’re used to, believe me), smack dab in the middle of a war zone, what do you think the most popular television show is?

Nope, it’s not their version of CNN... it’s not even their version of Larry King (Lawrence of Arabia?)... and it’s not even the camel show beauty pageant (“pageant”, that’s another weird word -- thank goodness for spell check) winners circle.

The most popular show on Baghdad TV is... “Your Fortune.” Your Fortune is a live television show where people phone in and chat with the two hosts -- one of who is a fortune teller.

It’s on every day for (get this) TEN minutes, and on Saturdays they run the show for an hour.

Now what’s interesting here is that Islam forbids fortune telling, because The Quran says only Allah can see the future. Makes sense, right?

So the big cheese fortune teller on the show gets around this by saying his predictions aren’t fortune telling because (get this)... they are based on science!

How American is that! Sounds like some New York City lawyer came up with that one, right?

People are people, and this doesn’t change. The same thing that motivated people when Claude C. Hopkins wrote sales copy in the early 1900’s motivates them in war torn Baghdad in 2006, and it will motivate your prospects here in America as well.

Curiosity and voyeurism won’t ever go away, and pop culture will survive long after you and I are nothing but dust ground up into little bits inside a box somewhere.

This ain’t no party, this ain’t no disco. And this sure ain’t no foolin around.

Now go sell something, Craig Garber

P.S. This month’s Audio Success CD interview is with Lieutenant X, truly one of the nicest and most pleasant guys I’ve ever spoken to, and he knows a HELL of a lot about how to run continuity programs (and he makes a small fortune doing it as well!). Check it out with this month’s Newsletter, right here: http://www.kingofcopy.com/ssnl

Blind -- or blind ambition?

Gosh I am busy. I’ve literally got so much going on, my head is spinning. My responsibilities are growing daily, and yet, somehow, I’m now taking more time off with my wife and children.

Yesterday evening, I actually spent some time playing softball and chasing the dogs around the front yard with my daughter.

I guess all the “work more efficient” books and information I’ve been digesting over the last 7 years are finally beginning to pay off.

But you know what?

No one I know EVER feels they’ve shaved enough items off their “to do” list... no one I know EVER feels they’re making what they want to... and no one EVER feels they’re satisfied, for the most part.

This is called BLIND Ambition, and frankly you need to have it, at least for a while, if you want to get anywhere in business -- and in your life.

My younger son currently has blind ambition about bodybuilding. A scrawny kid by nature, Casey’s slowly crafting a muscular physique, obsessed about what he puts into his body, and sporting a VERY nice 8-pack of abs to show for his efforts.

This is a kid who -- before getting into shape (following his brother who got into shape after losing 60 pounds) -- ate more sugar and pure garbage, than any human being I know.

And now he won’t even eat a breaded chicken breast -- too many carbs! I thought I’d grow hair again before I’d see this -- will wonders never cease?

Blind ambition pays off, few other kinds of ambition do, though.

It’s kind of like an “all or nothing” game here. You either want it all and get a damn good chunk of it, or you meander along, getting a hit here, and a hit there, never really adding up to much in total -- especially compared to what you could REALLY do if you put your mind to it and hit consistently.

Which path are you following? Do you have blind ambition?

Or... are you blind to what it really takes to make something of yourself?

Success always looks easier from the outside -- but those who get there know it’s anything but. Those who don’t, never find out and it always looks easy to them.

What’s your take on this and how much ambition do you REALLY have?

The choice is yours, so make the right one -- NOW, not later.

Now go sell something, Craig Garber

P.S. What’s the King up to, nowadays? http://www.kingofcopy.com/products