Today Is The LAST Day This Will Be Available

Today is the absolute LAST day you can get your hands on the April issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Brian Sacks -- who recently sold his last information business for over 7 figures, and who’s currently got another SEVEN businesses he’s working on. And, if you think I’m blunt, this guy gives me a run for my money and THEN some!

Here's just a small sampling of what you're missing inside this issue:

• On page 6, you’ll finally discover the history and origins of my information business, including my newsletter itself! And in reality... the story is TOO simple, if you want to know the truth!

• In Example 4A, you’ll see the right way... and the wrong way... to use tearsheets, and why!

• On page 12, you’ll uncover the REAL truth about “when”... you get results -- and most people aren’t going to like the answer, including YOU!

• If you’re going to cover the outside of your direct mail envelopes, you’ll discover the single MOST important item you need to put on there (besides name and address, of course), and the cornerstone concept to why it’s so effective!

• You’ll see the WORST ad I’ve ever read and how to never EVER treat your prospects!

• Why Lead Generation Rules, and why it’s so often misused and NOT used! (on page 2!)

• The incredible strength of Nightingale-Conant Mailers, and what they can do to sell even more self-help stuff!

• How to live an extra 690 days!... Who ELSE Wants A Kick In The Nuts! And...

• Much much more!

Not only that, but you’ll also get $1,391 Dollars worth of FREE gifts, just for taking a FREE test-drive of the newsletter at http://www.kingofcopy.com/ssnl - including a fast wealth-producing CD of a former volleyball coach/bartender, who went from ZERO to over $3.5 Million in sales in just 3 and a half years. Again, test-drive it at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Again, that’s http://www.kingofcopy.com/ssnl - hit it Gomer!

Potential New Product Announcement

The next two days I will be in full-day meetings with my Mentoring and Mastermind Group, here in Tampa, so I won’t be sending out any e-mails. Today I’ll be busy preparing a summary of what’s going on in my own business, to go over with them when the meeting ends.

It’s a HUGE benefit to know what’s working and what’s not working in someone else’s business, this way you get to make adjustments to your own marketing based on the information others share with you. Our next meeting is scheduled for late July, and if you want info on it, just go to: http://www.kingofcopy.com/maverickmarketer

I’ve also got a new coaching program I’m rolling out, but my Newsletter Subscribers will get first crack at this program -- watch your mailboxes if you’re a subscriber.

And, I’m toying with the idea of releasing a new monthly DVD product with sales critiques on it. Every month, I’d go through a different piece of sales copy and pick it apart, highlighting what’s right... and what’s wrong, and how to make it better. Subscribers to this program can even send in their own copy. It’d be as if you were sitting here right next to me at my desk, and we were looking at my computer monitor together.

If this is something you’d want, let me know.

Anyway, have a great weekend and I’ll speak to you later.

FIVE DAYS LEFT! You only have FIVE days left to get your hands on this month’s Seductive Selling Offline Newsletter. Take a free 30-day test drive and get $1,391 Dollars worth of Free bonus gifts, and discover:

• The WORST Ad I’ve ever seen!
• Why I’ve found the perfect guy for my ex-wife!
• The self-help junkies lament, and WHY it’s so effective! (And how to make it even MORE powerful!)
• Example of a “tearsheet!”
• Why “D” really IS for “dysfunctional!”
• Why Lead Generation rules!
• An example of how you win a LOT more with honey than vinegar!
• And... much much more!

Check it out here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Listen to my radio show on Thursdays at 1pm eastern time, or download prior episodes, here: http://www.kingofcopy.com/radio

P.P.S. To learn more about consulting: http://www.kingofcopy.com/consultingday

That’s A Sucker’s Game

Today we’ll continue taking a look at some of the 19 qualities that lead you to success, as mentioned in the new bestselling book, “Succeed On Your Own Terms” by Herb Greenberg and Patrick Sweeney.

Empathy -

Greenberg and Sweeney talk about being able to put yourself in your prospect’s shoes, and they are right -- this is EXTREMELY important, but not in the context they talk about it in.

In your MARKETING, being empathetic is BY FAR, the most important emotional buy-button you can push, and in fact, I spend a tremendous amount of time showing you how to do this and explaining why it’s CRITICAL to your marketing, in The Seductive Selling System which you can find at http://www.kingofcopy.com/seductive

Remember, your prospects don’t care how much you know, until they know how much you care, and being able to effectively show them how much you care is one of the bedrock principles explained in the Seductive Selling System.

Competitiveness -

While Greenberg and Sweeney proffer that wanting to do better than your opponent gives you an extra dimension, I disagree.

See, I believe there really IS no competition. I subscribe to the principles found in The Science Of Getting Rich, which says the world is an abundant place and has enough goods and resources in it, to keep EVERYONE fat, dumb and happy, if they so choose. In my world, there is no competition.

The other thing is that most successful entrepreneurs I know, myself included -- are FAR more competitive with themselves, than with anyone else. We measure numbers regularly, and usually have several benchmarks of comparison to constantly check our performance against. We are harder on ourselves than anyone else, and THAT is how you bring home the bacon, bubba.

Oh, and if you want to check out The Science Of Getting Rich, rest assured it’ll be the best 10 bucks you’ve ever spent: http://www.kingofcopy.com/science

Patience -

Again, here the authors say you need to be patient because “Good things come to those who wait.”

Personally, I think that’s a sucker’s game. I say you need to be IMPATIENT. People who are impatient don’t sit around “waiting” for something to happen, they’re consistently in motion MAKING things happen. And if they have to sit and wait, they’re usually onto the next thing that’s getting them closer to where ever they’re trying to go, or creating something new that will bring them in business from somewhere else.

In business, if you snooze you lose, and waiting isn’t something ANY of the folks I know, are good at or are comfortable with.

SIX DAYS LEFT! You only have SIX days left to get your hands on this month’s Seductive Selling Offline Newsletter. Take a free 30-day test drive and get $1,391 Dollars worth of Free bonus gifts, and discover:

• The WORST Ad I’ve ever seen!
• Why I’ve found the perfect guy for my ex-wife!
• The self-help junkies lament, and WHY it’s so effective! (And how to make it even MORE powerful!)
• Example of a “tearsheet!”
• Why “D” really IS for “dysfunctional!”
• And... much much more!

Check it out here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Listen to my radio show on Thursdays at 1pm eastern time, or download prior episodes, here: http://www.kingofcopy.com/radio

P.P.S. To learn more about consulting: http://www.kingofcopy.com/consultingday

At a crossroads -- or looking over the cliff?

There are many roadblocks and obstacles to overcome in life. If you’re the kind of person who looks at each of these obstacles, losses, or failures as “crossroads,” then you’re going to stop and pause, change direction and regroup, and then start moving forward once again on the road to your next success.

On the other hand, quitters and losers look at these hiccups as if they were on the edge of the cliff -- and when they fail, it’s as if they’ve fallen off.

Game over.

There’s a new bestselling book out called Succeed On Your Own Terms by Herb Greenberg and Patrick Sweeney (Of course, I would have added a “How To” to the title, but what do I know?) that covers 19 qualities that can lead you to success.

Over the next few days I’m going to cover some of them and give you my take on things, so lets get started:

Perseverance -

In my opinion, this is the MOST misunderstood “success characteristic” of them all. We’re all so conditioned to perseverance that you’ll often find many business owners and entrepreneurs who fall flat on their face or wind up dead broke, even though they were some of the MOST persistent little buggers.

Here’s the problem: planned persistence towards a defined goal, using systematic proven steps, makes a TON of sense. But BLIND persistence, which is what most people are doing, is futile. Here’s what I mean by that: Most business-owners are afraid of investing money in their education to learn something they don’t ALREADY know (like how to market themselves properly), but they will continue POUNDING cash into things they are comfortable with, even though they really aren’t getting any results from them.

This is stupid. It’s like wearing bad cologne and assuming that if you wear it more often, it’ll start smelling better.

I don’t think so.

Willingness To Take Risk -

This is critical. If you’re the kind of person who thrives on constants and predictability, it’s going to be tough -- at least in the beginning -- to get anywhere. In my mind’s eye -- the term “risk-taker” is inherent in the definition of “entrepreneur,” and while I’ll admit over time, you may become less willing to take as large a risk as before (because you now have more to lose), and at some point after you’re up-and-running you CAN create predictability... whenever you’re looking to grow and get to the next level, you’re going to HAVE to take a risk - in fact, you’re probably going to have to take several.

In fact, to some extent, uncertainty is the mantra of the wealthy.

Thriving On Pressure -

The most successful people I know, myself included, ALL seem to thrive on pressure. It’s not that we intentionally put ourselves into tight spots, it’s just that we can’t be at peace with only ONE thing going on. It’s like the more we have going on, the greater the rush, the faster the trip.

And the funny thing is, we never see it in ourselves. The only time we even think of it is when other people point it out to us.

It’s kind of like an adrenaline rush, as if we were junkies or something.

The other thing that’s common amongst people who thrive on this “high” is that when we come down and pause -- we collapse and do nothing. You can’t run on “10” forever, so when we turn off -- we turn COMPLETELY off.

That’s one of the reasons why I love my lake-house so much. Yesterday, I spent a good portion of the day just sitting there swinging out in my hammock, overlooking the lake... with a good book and a cigar.

For me, THAT is truly heaven.

Now talk about thriving on pressure -- check this guy out, because you only have 7 Days Left To do so!:

Only 7 Days Left!... to get your hands on this month’s Audio Success CD Interview with Brian Sacks, who runs SEVEN different businesses, and just sold his last business for over 7 figures. This guy’s FAR from subtle though, so unless you’re REALLY turned on by reality, and you’re not afraid to get a cold slap in the keister once-in-a-while, don’t even THINK about subscribing. Brian explains how he drives people online, from offline lead generation material... how he reduces risk with his customers... and, how he did all this without spending even one thin DIME on advertising! Get it NOW, when you take your FREE test-drive of Seductive Selling, the hottest Offline newsletter around, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. To learn more about my offline newsletter, and get $1,391 worth of free gifts: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about a consulting day with me: http://www.kingofcopy.com/consultingday

What The Market Wants - Proof

Yesterday was, BY FAR, the most popular radio show I’ve ever done. We literally had callers back to back, stacked up and waiting to get on the line with me.

Now here’s what’s interesting about this: The lion’s share -- in fact, the ENTIRE show yesterday -- was devoted NOT to marketing, but to discussing the ramifications and general impact of the Virginia Tech shootings earlier this week.

People were upbeat and involved, and I couldn’t even take all the calls that came in, not to mention discussing all the e-mails that were received. (And by-the-way, if you were one of the folks who called in, thanks for your participation and enthusiasm.)

Here’s what I found interesting about all this:

We mock and “make fun of” those of us -- the lesser mortals, of course -- who are so addicted to pop culture, that they turn Anna Nicole and the Virginia Tech shooting, into three-month ordeals discussing each picayune meaningless detail of the cast of characters, ad infinitum.

Many people blame “the media” for all this exposure. If it weren’t for “the media”... and all the “yellow journalism” we wouldn’t be watching all this.

I disagree. That’s like putting the cart before the horse.

You see, “the media” knows what gets people fired up... and what makes YOU pay very close attention, isn’t the things that “are important”, but the things that get you emotionally engaged, enraged, and excited. Right, wrong, or indifferent, THAT is reality -- yours and mine both.

And there’s also a good marketing lesson in there as well. See, your prospects don’t care about what’s important either -- they only care about what’s important to THEM. The kinds of experiences that get them excited and enthusiastic.

Whether it’s a new cigar or a new boat -- presenting it in a compelling fashion is what counts, not presenting it in a factual boring drone.

I mean, let’s call a spade a spade here -- people pay me $50,000 Dollars plus royalties to create and write sales campaigns for them... I get $6,500 bucks a day from folks for consulting fees, and generally when you leave my office your head is absolutely SPINNING!

Common sense would tell you then, I’m probably someone you should listen to -- at least when it comes to marketing your business and leveraging it to create any kind of lifestyle you want. And yet... week after week on my radio show, we only get a few callers here and there, who actually want to call in and get their ONE SHOT at asking me a FREE question. But... when it comes to talking about pop culture and national scandals -- Lordy Lordy, the verbal floodgates BURST open!

And just so you know I practice what I preach -- far be it for me to dictate what you should need, because CLEARLY, you WANT pop-culture kitsch, and a safe place to piss and moan, more than marketing information.

So... here’s what I’m going to do moving forward. From now on in, I’m going to use my radio show as an open forum to discuss whatever the hell you want. If you’re having relationship problems, or if you’re going through a divorce, call in and let me know. After all, I’ve been married twice... I’ve been with my current wife almost 14 years, and in spite of all our ups and downs, I think we’ve got about the best relationship a man and woman could have, and I’ll look anyone in the eye and swear on a stack of bibles when I say that.

If you’re mother-in-law’s a pain in the ass -- tell the King Of Copy and we’ll get that all sorted out too. Sometimes you just need a shoulder to cry on and a place to blow off some steam, and from now on the first place you should think of to do that, is my radio show on Thursday’s at 1pm Eastern time.

Oh, and speaking of mother-in-law’s, my current mother-in-law isn’t so bad (of course, the fact she lives in another country isn’t so bad either), but my ex-mother in law was a royal bitch! So I can help you out there too.

If your kids are driving you crazy, call me and let’s talk bubba. I’ve got three and heaven help me to deal with them sometimes.

Now I don’t pretend to know everything, but I CAN offer you a common sense practical approach to MOST things you’re going to be struggling with, and at least if I don’t know something, you’re not going to get some corn-ball “Dr. Phil” kind of an answer about the subjects.

Oh, and by-the-way, I want to thank “Paul” (I think that was his name.) who called in from Colorado. Paul really nailed it, as to why things like Blacksburg happen, and the thing is, the reason he identified is probably the ONLY one that’s fixable. Check it out for yourself -- you can listen to the show or download it at http://www.kingofcopy.com/radio

In fact, you can even download it on iTunes as an iPod podcast if you want. Just enter “Seductive Selling” on your iTunes podcast directory.

Now I’m going to wrap this whole thing up with one more item that’s interesting. See, I find situations like this very curious -- they intrigue me... and that’s probably what makes me so effective at persuasion. But here’s my theory. I believe it’s easier for people to get on the phone and talk about pop culture, instead of their marketing, for THREE reasons, and I’ll be as blunt about this as I’ll be about anything else you might call in and ask me about:

One, it’s easier. If you ask me something about your marketing, presumably you’re going to have to fix what you’re doing now after I answer it, and since that takes work, no one wants to do that. WORK... is a four-letter word to most folks.

Two, most people are W-A-A-Y too uncomfortable to really be wealthy and successful. Even though I can fix your business and give you more wisdom to change your life in one phone call than if you went out and read five different books this month, in reality... you don’t want to change. See, change requires getting out of your comfort zone and most folks are just too “uncomfortable” doing this. So, if it means they’ll need to stay broke to avoid getting out of that comfort zone, they will.

Doesn’t make sense to me, but there again, I’m FAR more uncomfortable with stagnation than with progress. Maybe I’m just weird.

And lastly, I genuinely think most people don’t know where to start. They have so little knowledge about what’s even the “right” question to be asking me, they just figure they’ll never move forward anyway, so what the hell.

And I’m going to tell you a little secret about this last one on my next radio show that will make all this stuff crystal clear, so don’t miss out!

In the meanwhile, if you’re one of the folks who DESPERATELY want to change your business, and if you have a BURNING DESIRE to get out of your comfort zone, and if you don’t already subscribe to my Offline Seductive Selling Newsletter, then by all means, take the free 30-day test-drive of it NOW. This month’s issue is at the printer as we’re speaking, and you absolutely DON’T want to miss it. Get it here, before it’s GONE!: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. To learn more about my offline newsletter, and get $1,391 worth of free gifts: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about my mentoring group: http://www.kingofcopy.com/maverickmarketer

For those about to rock -- we salute you.

I received several dozen replies to my comments yesterday regarding the terrible tragedy that happened at Virginia Tech.

Some of them were -- frankly, ridiculous... and others were a little overboard.

But most of them were very sincere heartfelt comments sent in by men and women of varying ages, from all over the world, and all of them VERY passionate about what they had to say.

Everyone’s feelings are clearly hurt over this issue.

Yeah, yeah, it’d be a great segue way for me to tell you “Friends, now’s the time for healing and moving forward,” but since I’m just an aggravated humble marketer and not a political speech writer, I’m not going to say something so canned as that.

I DO have a lot to say though, and I’ll be revealing some of the comments sent into my office later today when you join me on today’s Seductive Selling Marketing Hour For Entrepreneurs radio show, at 1pm Eastern.

In fact, I’ll be saying it LOUD and freakin’ CLEAR, exactly how I feel.

Listen in LIVE at http://www.kingofcopy.com/radio and call me up personally with your comments -- OR your marketing questions -- at 1-866-613-1612, or you can e-mail your questions into me at radio@kingofcopy.com

Now go sell something, Craig Garber

P.S. To learn more about my offline newsletter, and try it for fre.e: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about my mentoring group: http://www.kingofcopy.com/maverickmarketer

It’s not supposed to go down like this.

I’m outraged and disgusted about what happened at Virginia Tech earlier this week.

Young men are not supposed to die before their fathers, and beautiful young women shouldn’t leave their mother’s sides when they’re still in college. That’s just not the natural order of things.

You’re supposed to leave your kids behind, not the other way around.

Did you know, in the last 5 years over 100 people have been murdered on college campuses and universities across America?

That’s a very sad but true statistic.

When I was in school, all you had to worry about was getting caught smoking dope in your dorm rooms... or not being able to buy beer on Sundays... or working up enough courage to ask a woman out on a date.

How do you even start fixing this problem? Is it even fixable?

How do you eliminate violent anger and finger-pointing?
You can’t FORCE better parenting any more than you can FORCE better tooth-brushing.

I know I’m not smart enough to figure out any of these answers, and I know it’d be fitting and well-deserved right now to say something like, “enjoy your time while you’re here because life most definitely is NOT forever...” or “Hug your children and tell them how much you love them and what they mean to you.”

And while both of these things are true, they simply won’t solve the problem or eliminate all the bad guys. It won’t prevent the next psychotic violent moron from snuffing out yet another innocent life.

If you have some insight here, let me know and I will share it with my subscribers, because for a change... I really am at a loss for words.

Hoping for better tomorrows, Craig Garber

P.S. Listen to my radio show tomorrow at 1PM Eastern time at: http://www.kingofcopy.com/radio

P.P.S. To learn more about my offline newsletter: http://www.kingofcopy.com/ssnl

I know EXACTLY how you feel -- probably.

A long time ago -- in fact, far too long to remember now, I was listening to my friend’s father give him a lecture. The man said something like this, “A wealthy man doesn’t need to tell you how wealthy he is... a smart man doesn’t need to tell you how smart he is... and a funny man doesn’t need to TELL you how funny he is.”

And, to a great extent -- at least in person -- this makes sense. I’m not sure I’d agree with this in print, but... that’s really not what I want to talk about with you today.

However, there are a few things you most definitely should NOT be saying in print -- at least... not to a new prospect or to someone you don’t already have an existing relationship with.

For instance, you shouldn’t say “believe me” in the wrong context. “Believe me, you’ll love this new doo-hickey,” isn’t cool, for example. It sounds VERY canned and frankly, if your prospect doesn’t even know you, why on God’s green earth SHOULD they believe you at all?

On the other hand, you can say “Believe me, I know EXACTLY how you feel -- I’ve been in that EXACT same situation before myself, and it IS awkward.”

In this case, you’re not really “commanding” your prospect to “believe you” -- you’re just using the expression as a colloquial segue way to express empathy, and this is good. In fact, this is good to say in person too, no?

Another thing you shouldn’t say in print, is “Let me be honest with you.” That’s a tough one to pull off in person because it implies a lot of different things, and each one of them puts the individual you’re talking to on the defensive. But in print, don’t even THINK about saying something like this, because you’re going to shoot yourself right in the foot if you do.

The bottom line is, think before you speak -- and think even harder before you write -- because it’s the only time you get a do-over, AFTER the words come out of your mouth.

In this month’s edition of the Seductive Selling Offline Newsletter, I show you a few HUGE problems you’re going to run into when you say things to your prospects you shouldn’t say -- take a free test-drive and get your hands on it NOW, along with a TON of gifts, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Tomorrow’s Seductive Selling Coaching Call will be the conclusion of the second part of our “Lead Generation” series, where I’ll be showing you EXACTLY how I write lead generation free reports. You get to participate on this call if you own my Seductive Selling System, and you can get your hands on that right here: http://www.kingofcopy.com/seductive

60 down, 35 to go?

2006 marked the year the first Baby Boomers turned 60. Our generation (I’m one of the last boomers, born in November 1963. The boomer era “ended” 12/31/1963.) has been one of the most consumer-driven generations in history.

According to the 2007 Research Alert Yearbook, here are some marketing themes currently influencing consumer trends, and many of these themes have been boomer-driven.

• In case you hadn’t noticed, the internet has now fully integrated itself into every aspect of your personal life. And almost EVERYONE now has access to the web -- either at home, or at work. If you’re not using the web in your business, it’s like driving a car that you have to crank up to get started - you’re going to find yourelf FAR behind everyone else.

• Luxury marketing -- meaning marketing luxury to the affluent marketplace and to people who want and “affluent-like” experience -- has exploded and is continuing to do so. If you’re not reading Robb Report regularly, and offering these kinds of experiences to your clients and customers, you are really out of touch with this.

• And there is less and less of a divide between parents and kids over things like music, television, and pop culture overall. Although children are leading and defining the popularity of these things -- their folks aren’t all bent out of shape about this anymore.

Are you taking advantage of these trends?

If you’re not marketing into at least TWO of these trends, then you need to get your hands on this month’s Seductive Selling Newsletter. I’ve just finished writing it last night, and it’s a doozy! Not to mention, the killer interview you’ll be getting with Brian I. Sacks (and the “I” stands for “I’m a millionaire!”, who recently sold his business for over 7 figures. Brian and I talked about everything from “late night hotel movies that cost a lot”... to risk-reversal... and lead generation techniques.

If you’re NOT a subscriber, then get on board NOW and take a fre.e test-drive at http://www.kingofcopy.com /ssnl and get $1,391 Dollars worth of gifts along the way.

Now go sell something, Craig Garber

P.S. Yesterday’s radio show is not posted at http://www.kingofcopy.com/radio

P.P. S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Don’t listen to my radio show today.

About 6 months ago I was at a meeting speaking about lead generation. Most of the people spent the entire hour sitting there scribbling down notes. At the end of the meeting, a number of people asked how they could “get” more of me, and so I gave them two options:

One, if they were serious about their business and wanted to nourish themselves with a steady diet of eye-opening marketing information, I told them at a minimum they should subscribe to my offline newsletter - http://www.kingofcopy.com/ssnl

Two... if they wanted to get a crash-course in marketing and attraction, and if they wanted to never again worry about “chasing” business down, I told them to get their hands on my Seductive Selling System: http://www.kingofcopy.com/seductive

Now there was this one fellow sitting on the edge of the fence about my system. He was hemming and hawing and just not sure whether or not it was for him.

I told him NOT to buy the system.

I told him the last thing he needed was to get something that might disappoint him, and that my staff didn’t need the headache of packaging things up and fulfilling an order, only to get it back. Not good all around.

As soon as I said this, it was like pulling a nude woman away from a teenaged boy -- you could see the “trigger” flip to “on” and the questionable demand for The Seductive Selling System went from “uncertain” to... “Must Have NOW!”

Why is this?

Why did that happen?

It’s simply human nature and psychology that says, “The value of what you can’t have is FAR greater than what you can easily obtain.” And when you make something more difficult to get, people want it more.

Today, 6 months later, the man who originally was “on the edge of the fence” about my system, is one of my biggest fans and credits me for helping him immensely.

Along those same lines I’m going to advise you NOT to listen my live Radio Show this afternoon at 1pm Eastern time at http://www.kingofcopycom/radio

Don’t e-mail in questions to me at radio@kingofcopy.com and don’t call me live with your questions either at 1-866-613-1612

A show this outstanding simply isn’t for you.

Now go sell something, Craig Garber

P.S. Discover another half-dozen selling strategies AT LEAST, and get $1,391 Dollars in FREE Gifts in this month’s Offline Seductive Selling Newsletter! Test-drive it FREE, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Why get five, when you have to work just as hard to get 25?

Most people don’t think about this, but they ought to. You see, marketing is a numbers game, first, before anything else.

For example, last week I had a client here for a full day of consulting and they were asking me if the cost of advertising they were going to incur using direct mail, would support the price of their product.

But I say, go the other way. Figure out the cost of your direct mail, then make a VERY conservative assumption about what kind of response you’re going to get -- and THAT should let you back into how much you need to be charging for whatever it is you’re selling.

Now most folks will look at this and go “WOW! I need to be charging a LOT more for my products here.” And the truth is, you’re probably right! That is... unless you enjoy starving.

See, what you need to realize is that it takes as MUCH effort to sell something for $597, for example... as it does to sell something for $197. So, why not put forth the same amount of effort and make three times as much?

That’s a no-brainer, right?

In fact, it’s SO simple, you’re probably wondering why you never looked at things this way before, aren’t you?

Well, let me tell you something. I didn’t come up with this myself. It was taught to me by a man who was probably THE smartest guy I’ve ever had the pleasure of meeting. A man named Gary Halbert. If you don’t know who Gary Halbert is, he is one of, if not THE greatest copywriter who’s ever lived...

And now he’s gone.

Gary died peacefully in his sleep last weekend. In the 6 months or so I worked with Gary, back in 2003, I learned LOADS of things I never would have otherwise had exposure to, and I watched how one of the sharpest minds who ever lived, thought, slept, and ran his life.

Props to Gary and may he rest in peace.

Now go sell something, Craig Garber

P.S. Get $1,391 Dollars in FREE Gifts and discover why “D is for DYSFUNCTIONAL!” on the front page of this month’s Offline Seductive Selling Newsletter! Test-drive it FREE, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Woke up this morning, got myself a gun.

If you recognize the subject line of today’s tip then you’re probably a fan of the Sopranos television show, which ran the first episode of this season (its final season) last night.

The Sopranos is one of the few TV shows I watch. The story lines are excellent, as is the character development, which of course is what hooks you and gets you sucked into the show.

There are only 8 episodes left this year and that’s it, after 9 years of success.

People who never become successful, actually think success is something you “know” you’re actually going to achieve. And while in a “global” sense you might know you’re going to be successful, no one actually knows -- or really, I should say it’s RARE you know any individual project is going to be a success.

It’s not like once you start something, there’s some kind of measurable “finish” line you’re going to reach, that you can see from “X” number of yards out. In fact, for the most part, you RARELY see the finish line, and when you do, often the race keeps getting longer and longer, anyway, and the finish line keeps moving further and further away from you, even though you’re much further from the starting line.

That’s why it’s usually best to evaluate yourself from a relative perspective, looking at where you are now versus how far you’ve come -- and not an absolute standpoint, on a fixed line.

See, unlike most things in life, like school... “conventional” jobs... and even marshal arts -- “success” has no fixed levels where you can stand back and say “Great -- now that I’m a yellow belt, I’ll be a green belt next,” or something like that.

With, of course, the exception of your earnings. If you’re making more money, you’re generally doing better than you were.

So the best thing to do, to stay on track, is to think about the next “couple” of things you need to get done, and focus on those. Because reality is, you’re really not going to know what’s coming next after that.

And neither does Tony Soprano.

Now go sell something, Craig Garber

P.S. “D is for DYSFUNCTIONAL!” Discover why and get $1,391 Dollars in FREE Gifts when you test-drive this month’s Offline Seductive Selling Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Join Me -- LIVE Without A Net At 1pm!

Just a quick note to remind you to listen to today’s Seductive Selling Marketing Hour For Entrepreneurs Radio Show, LIVE at 1pm Eastern time on http://www.kingofcopy.com/radio

We’ll be going over news, current marketing issues, and taking your marketing and copywriting questions here in the studio, so call in at 1-866-613-1612, or e-mail your questions into me at radio@kingofcopy.com

I MAY have a special guest call in, if we can coordinate our schedules.

Speak to you in a couple of hours!

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE Gifts awaits you when you test-drive my Offline Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

Feels so good, feels so right -- why stop?

Last week I had a couple of clients in my office for a day of consulting, and something very interesting came up. They told me they sent out a mailing piece that did well, and they pulled in somewhere north of $250,000 dollars in real estate commissions from it.

My first response to this was, “Great, what happened the next time you sent the piece out.”

Dead silence...

You see, there never was a second mailing.

The problem is, sometimes people are so wrapped up in the “process” of what you’re doing, especially when you’re always chasing “freshly killed meat”... you don’t stop to ever consider the RESULTS of what you’re doing. So basically, you could be sitting on, as Russell Cronwell once said, “Acres Of Diamonds” -- and not even know it, simply because you didn’t take a step back and evaluate or measure your results.

This just goes to show you how deeply ingrained habits and behaviors are, in spite of any outcomes or results you may be getting.

Here’s a light-hearted story showing you EXACTLY how habits work -- and you’ll see, even I’m not immune to them, I’m just more aware of them: Yesterday the weather was absolutely GORGEOUS here in Tampa, and the cool breeze blowing across my lake was even better.

At 5 o’clock, my good friend Chet Rowland came over and we spent a couple of hours enjoying the weather, fishing out on my boat. Besides the ass-whipping I put on Chet, beating him 4 to 1, something else happened that got us talking about marketing.

We’d been working each dock around the lake, for around 10 to 12 minutes, with no luck at all -- not even a bite. Fishing like this isn’t fun at all, believe me.

Suddenly, I caught a decent-sized bass just as we were leaving one of these docks to move on to the next one -- probably around 2 and a half pounds or so. After bringing the fish in and letting him off the hook and back into the lake, I was just about to continue onward as we’d been doing -- moving on to the next dock.

Suddenly, in mid-motion, I stopped myself and said “Wait a minute. If there’s one fish here, there’s likely to be more of them, so why am I moving on?” I knew it was habitforce and nothing more.

Just like the ad that worked for my client, I knew that finding a receptive marketplace means you need to stay there until you’ve worked every single piece of business out of it. Only in this case, I was prospecting for bass and not clients.

And sure enough, not 5 minutes later, I pulled another nice one out of the very same spot.

Be aware of your habits and make sure you’re not operating on “autopilot.” Because while “autopilot” may work if you’re flying a plane, it’s NOT a good “business” strategy to rely on.

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE Gifts awaits you when you test-drive my Offline Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

P.P.P.S. Mark your calendars for my radio show this week when I have a VERY special guest -- a man who’s been the “secret weapon” behind LOADS of direct-response marketing mailers for the last 20 years. The show airs live at 1pm Eastern time on Thursdays, and you can listen in at http://www.kingofcopy.com/radio

A fool short the next day, too.

Yesterday I posted a few different April Fool’s stories and I asked you to tell me which one of them was true and which wasn’t. Here again, was that first story:

One: In 1998 Burger King published a full-page advertisement in USA Today announcing the introduction of a new item to their menu, called the "Left-Handed Whopper," which was specifically designed for the 32 million left-handed Americans. According to the ad, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release, which admitted, even though the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants requesting this new sandwich. Also according to the press release, many other people requested their own 'right handed' version.

Perry Blouin believed this one was true. Here’s what he said: “Well Craig. I'd have to go with the Burger King story ads the true one. I'd hate to think our Gov is that stupid with the shark story or that British TV execs are so gullible. ATB! Perry”

Jim Symcox from the U.K. also thought this was the true story: “I reckon the Whopper was a whopper of a tall tale and the one that really happened. The other two stories were unbelievable because great white sharks are not freshwater sharks and fire alarm wires would not be allowed to create static electricity for the obvious reason they could start their own fire. Best wishes Jim”

And Dennis Tracy also believed the Burger King Story was true: “The Burger King Hoax is real. Give people something they want (just for them) and they will flock to it.”

The story is true. Burger King did run this press release and full-page advertisement and got LOADS of publicity from it.

Two: In 1982 the U.K. paper The Daily Mail reported that a local manufacturer had sold 10,000 "rogue bras" that were causing a unique problem, not to the wearers but to the public at large. Apparently the support wire in these bras had been made out of a kind of copper originally designed for use in fire alarms. When this copper came into contact with nylon and body heat, it produced static electricity, which was now interfering with local television and radio broadcasts. The chief engineer of British Telecom, upon reading the article, immediately ordered that all his female laboratory employees disclose what type of bra they were wearing. (Boing!)

This story actually happened, but it was a hoax. The paper was having some April Fools fun and it worked.

Three: This one’s for my friend and Thursday’s radio guest, Dave Brady: In 1981 the Herald-News in Roscommon, Michigan reported that 3 lakes in northern Michigan had been selected to host "an in-depth study into the breeding and habits of several species of fresh-water sharks." Two thousand sharks were to be released into the lakes including blue sharks, hammerheads, and a few great whites. The experiment was designed to determine whether the sharks could survive in the cold climate of Michigan. The federal government was said to be spending $1.3 million to determine this, and a representative from the National Biological Foundation was quoted as saying that there would probably be a noticeable decline in the populations of other fish in the lake because "the sharks will eat about 20 pounds of fish each per day, more as they get older." County officials were said to have protested the experiment, afraid of the hazard it would pose to fishermen and swimmers, but their complaints had been ignored by the federal government. Furthermore, fishermen had been forbidden from catching the sharks. The Herald-News received a flurry of letters in response to the announcement.

This story is also true. Similar to the last story, the paper ran this story as a hoax to have some fun.

The reason why EACH of these stories are so believable are because of the details and the specifics of each story. For example, in the shark story, they didn’t say “a study of fresh-water sharks”, they said "an in-depth study into the breeding and habits of several species of fresh-water sharks." Giving specific details like this creates vivid imagery and gets your readers involved on a different level, both emotionally and experientially.

Giving a logical step-by-step explanation of how these wires conduct electricity is a LOT more believable than simply saying, “they’ll blow up,” isn’t it?

Being specific in your sales communication is one of THE best things you can do to gain credibility, build trust, and create “expert status.”

Again, the bulk of this info was provided by www.museumofhoaxes.com. And speaking of fools, remember... a fool and his money are soon parted.

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE Gifts awaits you when you test-drive my Offline Newsletter, right here: http://www.kingofcopy.com/ssnl

P.P.S. Mark your calendars for my radio show this week when I have a VERY special guest -- a man who’s been the “secret weapon” behind LOADS of direct-response marketing mailers for the last 20 years. The show airs live at 1pm Eastern time on Thursdays, and you can listen in at http://www.kingofcopy.com/radio

A Day Late and a fool short:

Tell me which one of these April Fools stories are true, and why (no peeking, O.K.?):

One: In 1998 Burger King published a full-page advertisement in USA Today announcing the introduction of a new item to their menu, called the "Left-Handed Whopper," which was specifically designed for the 32 million left-handed Americans. According to the ad, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release, which admitted, even though the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants requesting this new sandwich. Also according to the press release, many other people requested their own 'right handed' version.

Two: In 1982 the U.K. paper The Daily Mail reported that a local manufacturer had sold 10,000 "rogue bras" that were causing a unique problem, not to the wearers but to the public at large. Apparently the support wire in these bras had been made out of a kind of copper originally designed for use in fire alarms. When this copper came into contact with nylon and body heat, it produced static electricity, which was now interfering with local television and radio broadcasts. The chief engineer of British Telecom, upon reading the article, immediately ordered that all his female laboratory employees disclose what type of bra they were wearing. (Boing!)

Three: This one’s for my friend and Thursday’s radio guest, Dave Brady: In 1981 the Herald-News in Roscommon, Michigan reported that 3 lakes in northern Michigan had been selected to host "an in-depth study into the breeding and habits of several species of fresh-water sharks." Two thousand sharks were to be released into the lakes including blue sharks, hammerheads, and a few great whites. The experiment was designed to determine whether the sharks could survive in the cold climate of Michigan. The federal government was said to be spending $1.3 million to determine this, and a representative from the National Biological Foundation was quoted as saying that there would probably be a noticeable decline in the populations of other fish in the lake because "the sharks will eat about 20 pounds of fish each per day, more as they get older." County officials were said to have protested the experiment, afraid of the hazard it would pose to fishermen and swimmers, but their complaints had been ignored by the federal government. Furthermore, fishermen had been forbidden from catching the sharks. The Herald-News received a flurry of letters in response to the announcement.

By-the-way, I want to let you know that the bulk of this info was provided by www.museumofhoaxes.com.

Let me know which one of these stories is true, and tomorrow I’ll reveal the answer, and a very valuable marketing lesson about this.

Now go sell something, Craig Garber

P.S. Check out what else the King has for sale at http://www.kingofcopy.com/products

P.P.S. Mark your calendars for my radio show this week when I have a VERY special guest -- a man who’s been the “secret weapon” behind LOADS of direct-response marketing mailers for the last 20 years. The show airs live at 1pm Eastern time on Thursdays, and you can listen in at http://www.kingofcopy.com/radio