Today Is The LAST Day This Will Be Available

Today is the absolute LAST day you can get your hands on the March issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Mike Miget -- who took his success in the mortgage business and leveraged it into a coaching program for other loan officers, and went from zero to over $1 Million in annual sales, in less than 5 months!

Here's just a small sampling of what you're missing inside this issue:

1. In Example 5, you’ll see a press release that received 103,289 page views... in just 24 hours! (Along with proof of this, or course.)

2. Oddly enough, I’ll also reveal the flawed strategy about this same press release, you should know about!

3. On page 2, you’ll also understand the strategy I used to hire my assistant, and how you can use this same strategy in your own business. (You’ll also see the VERY unconventional lead-generation display ad I used to find her.)

4. In Example 3, I’ll show you 11 different VERY simple marketing strategies you can use to create “magic”... literally out of thin air. (There are at LEAST two or three of them you’ve never used.)

5. How to sell a $23,225 Dollar bicycle! (Again, it has to do with making “something”... out of “nothing!”)

6. “Behind the scenes” secrets of a mad retailer! Discover how one man leveraged the same information all my other subscribers get... into MASSIVE success using his business card!

7. I reveal some VERY personal information about a brother of mine, few people knew I even had! (on page 8)

8. And... much much more.

Not only that, but you’ll also get $1,391 Dollars worth of FREE gifts, just for taking a FREE test-drive of the newsletter at http://www.kingofcopy.com/ssnl - including a fast wealth-producing CD of a former volleyball coach/bartender, who went from ZERO to over $3.5 Million in sales in just 3 and a half years. Again, test-drive it at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out what else the King has for sale at http://www.kingofcopy.com/products

Lead Generation Strategies: Last Chance

If you generate leads as part of your business, in ANY way shape or form, then you MUST be aware of something that’s VERY relevant, and that will no longer be available in less than 48 hours.

On this month’s Seductive Selling Coaching Call, we had a VERY in-depth conversation about generating leads, and as far as I know, it was the ONLY time this particular subject has ever been discussed at this level.

Here is just a small sampling of what was covered:

* The four situations in which you MUST use lead generation! (Blow even one of them and you’re simply throwing good money after bad.)

* The number ONE mistake nearly all entrepreneurs make when it comes to generating leads! (Believe me, whether you know it or not, you’re either doing this now, or you WILL do this soon!)

* The best kind of media to use to generate qualified leads! (Finally, eliminate all the tire-kickers and looky-loos who’ve been wasting your time.)

* The good, the bad, and the ugly about making it tough for prospects to get into your funnel! (This isn’t what you think it is, for sure.)

* And... much much more!

This call was so outstanding, IMMEDIATELY afterwards, we received a slew of comments filled with positive feedback. Here, listen for yourself:

“Thank you - Thank you - thank you. This call has very helpful information. Thank you.” Doug Brown - Hudson, NH

“Thanks for the excellent coaching call!” Paul Romeo - San Clemente, CA

“I REALLY enjoyed the call today. I just created my Big Free Report so the topic is very relevant and timely for me. Thank you!” Val Heart - San Antonio, TX (Val’s coming down to Tampa for a full day of consulting next month.)

“Craig, Just another great call, thank you. The monthly SSS calls really address important issues I am facing in my marketing, as well as topics vital to positioning my business. The calls reinforce all the great information found in The Seductive Selling System, while serving to refine, implement, and drive home strategies for success on an ongoing basis.

Thank you again for another great call, and for sharing your insights and knowledge so that others may benefit and be successful as well.” Carolyn Francis - Gilbertsville, PA Note: Carolyn is also a member of my Maverick Marketers Mastermind Group. You can find more information about this group here: http://www.kingofcopy.com/maverickmarketer

“Great call today, as usual.” - Bill Bowman - Apex, NC

If you’ve ever tried getting testimonials before, you know how tough it is, so when nearly a half-dozen people e-mail you filled with excitement over what they just experienced, it’s time to sit up in your chair and pay close attention to what you’re missing, and... if you’re lucky, try and get in on the same thing they are.

Or, just be content to sit and stay where you are. (Some folks are like that.)

You get to participate on these calls by owning The Seductive Selling System, and in fact, you get a 30-day FRE.E test drive of these calls right away.

What this means is that you’ll get this EXACT call about lead-generation, FRE.E, as long as you order the system in the next 48 hours. After that, it’s your loss, because this info will NOT be available. Get your hands on the system right NOW (and see all the other success stories), right here at: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Again, in 48 hours, this call will NO longer be available. Grab it while you can at http://www.kingofcopy.com/seductive

Join Me As I Inteview These 2 Special Guests On Today’s Radio Show

First, I just want to issue every single person in North America a warning that may very well save your life, and I’m not taking ANY kind of dramatic license here.

Yesterday, my oldest son, Nicholas got his driving license. Now chances are -- at least early on -- you’re not going to need to worry about anything unless you live here in the Tampa Bay Area, but... be forewarned!

As he gets older and more experienced and wants to start sowing his oats, I’m not going to stand here and try to tell you that it’ll be safe anywhere!

Congratulations, Nick.

And now for something that’s ONLY going to help you and your business: On today’s Seductive Selling Marketing Hour For Entrepreneurs Radio Show, I’ll be here in the studio LIVE with not one, but TWO guests.

Chris Curry, and his partner Ben will be answering questions about selling, buying, and marketing all kinds of real estate. Chris, who hails from Gainesville, Florida is consistently ranked as one of the TOP 10 ReMax Agents, every year.

Oh, and since Chris is only 25 years old (his younger brother Ben, only 23), and since Chris DOESN’T live in a big city like New York or Dallas, I think we’ll all be able to learn a thing or two today from what Chris has to say about his marketing strategies and his mindset.

Check out the show LIVE at 1pm Eastern time, and either call in with your questions at 1-866-613-1612, or e-mail your questions to us at radio@kingofcopy.com

We’ll look forward to hearing from you at 1pm Eastern, and you can listen in at http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. Downloads of my radio show are now available on iTunes broadcasts, (enter Seductive Selling), and at http://www.kingofcopy.com/radio

P.P.S. Check out what else the King has for sale at http://www.kingofcopy.com/products

Anal Retentives Will Love This One (Ouch!)

Today I’m going to reveal something that’s going to be able to increase your sales almost instantly, and the more organized and anal retentive you are, the more you’ll love this technique.

In fact, if you’re anal and have OCD, you might be working on this one for the next several weeks until you get it right (which is never if you’re anal and have OCD, right?)

Anyway, here’s the deal: I first got exposed to this many years ago when I was living in New York City, and before CD’s came out, I used to go to a record store in the West Village, just a few blocks away from the NYU campus, called Tower Records.

This was one of Tower’s flagship stores on West 4th street and Broadway. It was open almost all night long, and had a COLOSSAL record collection that was unmatched, and selling at really competitive prices.

(Sadly, Tower has recently gone into bankruptcy, a victim of the web and not-so-competitive pricing nowadays.)

Tower had a magazine you could get for free at their stores, called Pulse! And in the magazine (which you could also get a paid mail subscription to), they had a column called “DID”. “DID” stood for Desert Island Discs, and what the column consisted of, was people would send in lists of the 10 albums (and later CD’s) they would want with them if they were stranded on a desert island.

What would happen is, you’d go through some of these lists, and if you saw someone who liked the same music you did, but there were some records in the list you didn’t own or some groups you weren’t familiar with, you’d go out and buy some of those records on the list.

This was a good way of finding new music you would like, based on an affinity for certain music you already liked.

And therein lies your selling tip -- the power of a list.

You see, most of your prospects either don’t know what to buy... or they want some guidance about what to buy. And most sales people are FAR too timid to take that responsibility to show it to them, but for those who aren’t afraid, using a list is a slam-dunk way of doing this.

For instance, let’s say you’re selling soccer uniforms and accessories, like Jeff Pettitt who’s in my Mastermind and Mentoring Group, and who recently acquired world-wide distribution rights to the largest soccer equipment company in the world, Umbro.

Jeff has several different packages for his customers, based on what each one would need. So perhaps in the starter package it would say something like:

Referee Handbook
Shirt
Shoes -- entry level
Trousers (they don’t call them “pants” over there in the U.K.)
2 Whistles
Membership To Renegade Referee Magazine

And then he would have different, or more advanced items in the next level up, and so on and so on.

Make sense?

(Oh, and as a side note, the next Mastermind Meeting is taking place on April 26th and 27th -- see http://www.kingofcopy.com/maverickmarketer for more info.)

See, lists are a GREAT way of firmly soft-selling your prospects, and a great way to let them know you care about them enough to give them guidance on the things they need to know about.

Also, similar to the list is the “Mother Of All Offers” or the “bundle” of products -- which we can talk about some other time, but you get the gist of what I’m saying here, right?

Good, so hop to it and get busy making your lists bubba.

Only FOUR Days left to get your hands on this month’s OFFLINE Newsletter, which includes:

* Some VERY personal info about me -- and about the brother I have few people know about! (on page 8)
* Secrets of selling a $23,225 Dollar bicycle... (page 3)
* Discover what people with money REALLY want to spend it on!...
* And much much more!

Test-drive it for free and get $1,391 Dollars worth of instant money-making bonuses at: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Downloads of my radio show are now available on iTunes broadcasts, (enter Seductive Selling), and at http://www.kingofcopy.com/radio

P.P.S. Check out “22 Ways” at http://www.kingofcopy.com/22ways

Walk the walk... talk the talk. Here’s an extra $305K for you -- minimum.

Last week (on Friday I believe), we talked about how much consumers rely on other consumers for social proof and credibility. I think for certain products it was something like 73% of all buying decisions are made based on these third-party “testimonials” and social proof.

I recently received a VERY thoughtful e-mail from a client of mine, a couple of days after he had a day of consulting with me. His name is Brian Deacon and he actually lives not far from here, in Tampa.

Here’s what Brian sent me:

"Craig, first off…I want to say thanks for the time you devoted to me and my business during our day of coaching. I was totally exhausted when I left and as soon as I got home I started figuring out how I could quickly implement some of the great concepts, ideas and additional products that we had discussed at length.

As I was driving home I was rethinking our conversation and figured out that you took my current business from barely breaking even to making approximately $305,000 on the low end to over $959,400 on the upper end. That’s a huge difference from where I sit today and that was just one of the businesses we reviewed.

My investment in our day of coaching was worth every penny and more. In fact, when I talked to my accountant on Friday about the changes and ideas he was just as excited as I was. I have a suspicion that he will be signing up for your Seductive Selling Newsletter and setting up some time to meet with you as well.

Anyway not to get side tracked…but I was having the exterior of my home painted and when I drove down the street, late Thursday evening, I saw that they had put on the first coat of paint. WOW... what a difference. It took an awful 1970’s dated look to a modern looking beautiful home. I was blown away at the difference. It was no longer the dark brown dated looking home. It now looked fresh, new and inviting.

After spending a day of coaching with you, Craig, I can now see the potential in my business that I had only dreamed about. My business is that dark and dated business and just like my house…with a lot of hard work and some incredibly long hours I can now see what it will take to turn it into a money making machine. When I got home and couldn’t stop thinking about all the great ideas that you helped me validate and see in my business. I didn’t sleep Thursday night and on Friday I had meetings most of the day with my accountant and my business partner. By Saturday…I was wiped out. I took the rest of the weekend off. I decided I owe it to myself. I can’t remember the last time I actually took the weekend away from my business. I only wished I had made plans to go to some place really nice. Instead I relaxed which was long overdue.

It’s now Monday morning and I have been in the office since 6:00am. I am going through our notes and the recording that I made. Later today, I will send you a revised and updated set of notes along with an implementation plan for HOCOA. Would it be possible for us to touch base sometime this week regarding your schedule for the creation of the marketing materials?

Craig, again…I want to THANK you for taking time out of your busy schedule to work with me. I feel very privileged to have the opportunity to work with you. I am very excited about turning HOCOA around as well as creating a XXX (intentionally omitted - confidential) marketing niche."

If you want to learn more about what a day with me is like, then go to http://www.kingofcopy.com/consultingday

Brian was also a guest on my radio show a couple of weeks ago and we got tons of feedback about how cool that show was. So, if you want more, go to http://www.kingofcopy.com/radio and listen to the show from Thursday March 15th.

Now go sell something, Craig Garber

P.S. $1,391 Dollars in FREE gifts -- CD’s, Newsletters, and Free sales critiques here at http://www.kingofcopy.com/ssnl

Lonely? Nerd? Clown? Jock?

It’s not easy being a successful entrepreneur. The workload is frankly sometimes overwhelming. Keeping track of umpteen different projects going on all at once -- each one in a different stage... preparing for a weekly radio show - http://www.kingofcopy.com/radio - preparing for and delivering in-person presentations... writing daily tips... writing for clients... finishing up books... consulting... the list is virtually endless.

Oh, and of course I left out marketing, which is an endless open loop that never gets checked off your to-do list.

So what kind of a person signs up for this?

Are there some common traits amongst entrepreneurs, or is it a random free-for-all where anyone and everyone’s chances of success are equal?

Well, in fact, it’s not.

QuickBooks, the accounting company, recently did a survey of (presumably their customers) entrepreneurs, and here’s what they found: 43% of entrepreneurs are loners. This isn’t surprising because you don’t have tons of time left over after working, to hang out and socialize during happy-hour or any other time. Maybe you have time for the gym or an hour-or-so to pursue a hobby or passion of yours, but even that’s a push for most of us.

Also, having an independent spirit, is mutually exclusive from “hanging with the crowd”, so being a loner is basically inherent in the definition of entrepreneur.

25% would be described as “nerds” -- I suspect these folks are also loners, and I’m not sure of how much overlap these two categories had, as they didn’t reveal their testing methods.

20% of the people said they were seen as “clowns” when they were younger, and 11% were described as “jocks” (see, even as adults the nerds beat the jocks).

Oh, and here’s something that’s interesting, but again... not particularly surprising -- 43% of entrepreneurs are also the oldest sibling in their family. This too, is an early leadership role. On the other hand, that means 57% of entrepreneurs are NOT the oldest sibling, so clearly, your pecking order in the pack of your brothers and sisters, is irrelevant to your success.

And by-the-way, you always need to read into statistics, because the truth is, you can make almost anything be interpreted the way you want it to be, depending on your desired outcome.

Thanks to Chris Hurn, from Orlando, Florida, for the information behind today’s tip.

From ZERO to $1 Million - only 5 days left!: There are only 5 days left to get your hands on this month’s Audio Success CD, that features Mike Miget -- a man who went from ZERO to over $1 Million in annualized revenue, in just five months. Mike also discussed hard-core information about attitude, investing in your business (and investing in yourself), and the role good copy and “positioning” has had in his growth. To get your hands on this interview, you need to be a subscriber to my Offline Seductive Selling Newsletter, and you can now take a FREE test-drive of it, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Downloads of my radio show are now available on iTunes broadcasts, (enter Seductive Selling), and at http://www.kingofcopy.com/radio

P.P.S. Check out “22 Ways” at http://www.kingofcopy.com/22ways

Who Do You Trust? You’d be surprised.

According to Compete, a marketing research firm, 71% of all consumers admit to being influenced by opinions of other consumers. 73% are influenced by “industry experts” which is, to some extent, more a function of perception than reality (one of the best ways to be an expert is by writing a book, by the way).

This validates the use of testimonials and third-party social proof, as often and as specific, as you can get it.

Here’s something else that’s interesting: People are influenced at different levels, depending on what they’re buying. For instance, 64% of all camera buyers depend on others opinions (I just bought a new digital camera and I know I was)... 51% of all mobile phone buyers rely on testimonials... and about the same amount of ipod or mp3 player buyers as well (49%).

But here’s what’s really interesting. When it comes to auto insurance and home re-financing, the numbers are much lower, in the mid-30% range. Yet, the actual cost of both of these items, not just yearly, but over a lifetime -- is FAR FAR greater than the cost of a camera or an ipod, not to mention, the personal ramifications of the choices you make in these categories.

After all, if you buy the “wrong” ipod, you can just return it or get the right one next time, but... if you choose the wrong insurance carrier, the consequences can be detrimental to you and your family, right?

I have a theory why these statistics are skewed this way, and an opportunity exists as a result. I believe people are willing to do more diligence about ipods than automobile insurance for three reasons:

One: You buy an ipod because you WANT to, and because you get pleasure out of it. You buy insurance because it’s a necessary evil. So if you’re selling a product that’s a necessary evil, like insurance or dentistry, and you can offer your clients an experience that even REMOTELY resembles something fun and meaningful, you’ll be head-and-shoulders above your competition.

Two: For goods and services that are “necessary evils”, you really don’t find too many testimonials and other third-party material readily available. On the other hand, you can find LOADS of websites and reviews of things like cameras and ipods. Make this kind of info available to your prospects and you’re going to stick out like a ripe apple amongst a box of rotten ones.

And lastly, people who sell complex goods and services tend to communicate in a complex and vague way. It seems like the intellectual ability required to administer services is inversely proportional to the clarity of communication, which is why no one can understand what the heck doctors and lawyers are talking about. (Oh, and as a side note, never ever confuse intellectual ability with competency -- the two are COMPLETELY mutually exclusive.).

In any case, if you’re selling something complicated or difficult to understand, you’d be very smart (and very successful) to make sure you’re communicating as if you were talking to a 13-year old child. Again, your customers will love you for it.

Because if they can understand what you’re saying... they can understand what they’re buying.

ONLY 8 DAYS LEFT!: If you want to see an example of CRYSTAL-CLEAR communication in a very difficult and frustrating situation, you’re going to want to get your hands on this month’s Offline Seductive Selling newsletter. You’ll see a LIVE example of this, PLUS get the breakdown (on page 2) of why I did this and that, and you can now test-drive the newsletter, FREE at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Downloads of my radio show are now available on itunes broadcasts, (enter Seductive Selling), and at http://www.kingofcopy.com/radio

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S.S. Comments? Post ‘em on my blog here: http://www.kingofcopy.com/blog

On Bleating Sheeps And Odds and Sods.

There’s a curious man in my Mastermind Group named Jeff Pettitt. On the surface, he’s a pretty tough fellow. Big guy, clears six-foot easy and then some, lean and tough as nails. The kind of lean that makes boxers hard and effective, not lean as in “skinny.”

Not wimpy by any means, yet a proper British fellow. (He even wore a tie to the barbecue I had at my house.)

Jeff grew up in London, oddly enough probably not in too different an environment than myself, growing up in The Bronx, thousands of actual miles away, and millions of lifetimes in the distance.

Jeff was an FA referee for 15 years, which means in a nutshell, that he was the top dog in a country where soccer players and anything to do with the game, are revered the same way money and power are revered in this country.

And just to clear that up for any of the dumb folks reading, he wasn’t “a referee in a nutshell”, he was a professional soccer referee, in case there was any confusion. “In a nutshell” is just an expression. I think it might even be called a colloquialism. (Whew, 6 syllables!)

Anyway, Jeff’s got a number of new and exciting things going on in his life, both professionally and personally, as a result of all the success he’s been experiencing, which of course, is the result of all the hard work and smart effective marketing he’s
been doing. (Again, outside of the nutshell.)

Jeff’s also a mentor to loads of up-and-coming referees, which I’m going to advise him to stop doing at our next mastermind meeting at the end of April. I’ll tell you why in a moment, but first, here’s some correspondence between Jeff and one of his
lads, just so you can see what a quality guy Jeff really is. Oh, and read this out loud because Jeff’s got like a solid half-dozen lessons in there - some of which you NEED to
hear:

“Your e-mail does give me a chance to speak to you about how I would push your refereeing career forward. Incidentally, it will elevate your work life as well.

I would ask you to re-read your e-mail to me.

What did this referee do that made him so terrible? I would change your mindset from "he was terrible" to "for him to get better he needs to..." in other words don't bring me problems bring me solutions. If you take this as an attitude for work life as well you'll become a real go-getter in your place. Your bosses will come to you for solutions and you'll start taking off. And like refereeing if you want to make it to the top you better get yourself out of the sheep's pen where everyone is bleating. Will the other sheep like you? No, because you'll show them that they could be better if they got off their butts.

Of course, with a couple of promotions your mortgage will become relatively smaller as you'll be earning more.

Secondly, you don't need a gym membership. You need cardio-vascular strength and that comes from running. You need a good pair of running shoes and the will to get out 3 days a week and build some miles into your legs. I didn't join a gym until I was on the Premiership and that was because I needed to train during the day to enhance my fitness.

As for expense - this is just an excuse. When Fiona and I moved into our house at Welling we had £28 a month for food and clothes!

[Side note: Jeff and Fiona just moved into a HUGE freaking home that costs 7 figures over in the U.K. He also flies business class from the UK to the U.S., four times a year to attend my group meetings. Rest assured, they’ve come a long way, baby.]

So to get the right level of fitness I ran in my work shoes around the streets of the city of London in the evenings, in the middle of the night, basically every lunch time. This meant that all my training was free.

(At that time I worked shifts - and even that wasn't an excuse to stop me getting there.)

Plus I joined the other referees at CUACO on a Wednesday evening. I also made the rule that unless I had a game on a Tuesday I was always going to be at CUACO on a Wednesday come rain, sun, snow, etc. etc.

And now as you see my route to the top you can start to understand why I don't take any old rubbish from anyone about this, that and the other. Getting to the top is about
sacrificing the nice things now for the rewards later. Yes you can keep eating burgers and drinking yourself under the table and finding excuses why you shouldn't be running the streets and you can also keep looking at the TV as referees with the same ability as you appear on those games and you can bore the pants off the other couch potatoes who would have and could have.

Or you can start right now to watch your diet, watch your fitness levels and watch your career go through the roof - both on a Saturday and during the week.

The choice is yours. Jeff

PS It's simple not easy - but nothing worthwhile was ever achieved easily.”

You know, it’s VERY rare to find someone who’s as caring as Jeff is (about as rare as finding an Englishman who actually spells his name “Jeff” and not “Geoff”), and Lord knows he’s a pillar of rock-solid compassion and sincerity, in spite of the fact that he could easily justify not being one.

And reality is, this is literally the very BEST advice this young lad could have received from anyone.

So... why am I going to suggest to Jeff next month, that he stop doling this advice out?

Is it because I am a horrible guy?

Is it because I’m jealous of Jeff’s nutshell?

Or perhaps... I got kicked off my junior soccer team and I’ve been holding repressed feelings back and now I have a slew of unresolved issues that’ve been kicking around my dusty emotional wasteland all these years?

What do you think?

I’ll tell you what, why don’t you reply to this e-mail and tell me why you think I’m going to advise Jeff to stop doing this -- to stop being such an admirable first-class act -- next month when he comes down to our Maverick Marketers Meeting on April 26th and 27th- http://www.kingofcopy.com/maverickmarketer

I will announce the answers on my radio show on Thursday at 1pm Eastern time, and you can listen to it at http://www.kingofcopy.com/radio

You will find part of the answer in my newly re-published version of The Science Of Getting Rich, which is absolutely THE best $10 bucks you’ll ever spend, and you can get that here: http://www.kingofcopy.com/science

Now go sell something, Craig Garber

P.S. WARNING!: Do NOT try my offline newsletter unless you want to increase your ability to control your life... increase the amount of cash you’re walking around with in your pockets... and decrease the instability of your marketing systems. But what do I know? You tell me -- test-drive it FREE right here: http://www.kingofcopy.com/ssnl

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

True Dat

Once a shrewd marketer... always a shrewd marketer...

Today’s tip is the story of a very successful entrepreneur who’s not afraid to go out on a limb and be completely unconventional.

There’s this 63 year-old ex-Vietnam veteran out in Texas named Herb Vest. In 2001, Herb sold his last company, H. D. Vest, to Wells Fargo for $121 Million bucks -- not chump change by anyone’s standards.

H.D. Vest changed the landscape of business by passing legislation which allowed CPA’s to get paid for selling financial products and securities, and of course, Vest was the broker dealer who offered all the products to these accountants.

Smart man, and now it seems like he’s stumbled onto something just as smart and unconventional.

Vest knows the best way to overcome a weakness -- or a perceived marketing weakness -- is to turn it around and position yourself and the weakness, as your particular strength in the marketplace, and that’s what Vest has done again, with a company called True.com, that he started in 2004.

True is an online dating site that requires it’s registrants to undergo background checks to make sure they aren’t either married or criminals, which is probably good criteria for single folks looking to find their soulmates, no?

And now Vest is pushing legislation to make ALL dating sites require their members to get background checks. Instead of being the odd one out, he’s taking his difference and trying to re-create it as the standard.

VERY smart.

Of course, True has received NOTHING but criticism from all the established dating sites -- they are saying these background checks are evasive and don’t prove anything... they’re upset because they can’t compete with True because Vest is outspending them in Google adwords... and in general, they don’t like True’s tactics and the pictures of scantily-clad women they use in their marketing. (Like they’re the first ones to do this, right?)

What’s Vest’s take on this?

He could care less. He knows when your competition is criticizing you, it means you’re eating away at their business (another valuable lesson for you, if you are the subject of criticism from time-to-time) and making them stretch for a change.

Valuable lessons indeed.

On page 5 of this month’s offline Seductive Selling Newsletter, you’ll discover how one VERY motivated and persistent individual took advantage of resources available to almost everyone, and created some very serious marketing (along with a real LIVE example of what he did). Test drive it FREE at http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Don’t forget to listen to my radio show this Thursday at 1pm Eastern time. The Seductive Selling Marketing Hour For Entrepreneurs at http://www.kingofcopy.com/radio

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Silent night... Silent Life.

Yesterday I got a TON of work done.

After waking up early, I worked on some client projects of mine, and then one of the members of my Mastermind Group, Brian Deacon, came down for a full day of consulting, and Brian was also nice enough to be my guest on my radio show. (If you didn't get to listen to it, then go to http://www.kingofcopy.com/radio and download the show -- Brian had some FANTASTIC insights to offer, and was clearly the star of yesterday's show -- not me.)

Anyway, Brian was EXTREMELY well-prepared for our meeting, to the point where I was actually tired when he left, and that takes a LOT to do. He sucked a hell of a lot of info out of this big brain of mine, believe me.

So a couple of hours later, Anne and I went out to grab a bite to eat at a local Italian restaurant she likes called Benedettos. Now being from New York City, it's pretty hard to get me to enjoy Italian food here locally in small-town Florida, but in all honestly, this very unlikely-looking restaurant, is an awesome find. The food there is outstanding.

While we were there though, I saw something pretty disturbing. There was a young couple a few tables over, and they had a small child with them -- a boy, perhaps 3 or 4 years old. Now I'm not going to win any father of the year awards or anything, but when my kids were younger, I always tried to keep them involved with things, even when it was difficult.

For instance, our sons are only 20 months apart, and so needless to say, taking 2 toddler boys out to dinner at a restaurant was always a challenge, but at least the kids learned to behave and interact around the table, and they learned what was expected of them.

And yes it was difficult and frustrating, but frankly, parenthood is often difficult and frustrating, just like anything else you do in life on a regular basis.

So it was very disturbing to me to see how this young couple was handling their ONE child. The kid was sitting there at the dinner table with headphones on, completely mesmerized by the DVD that was playing in front of him, on their portable DVD player.

The child was very well behaved and quiet as a church-mouse, deeply engaged and involved with his DVD, which... although I didn't get a chance to look at, I'd be willing to bet my house wasn't "Discovery Channel" or "Animal Planet" or anything else that's going to give him a leg up in the world.

Here's the problem when you do this -- this kid is going to get used to "disconnecting" from things, from people and from life, and instead... retreating into his world of fantasy and imagination. The other problem here is that instead of disciplining this little boy's behavior, his parents are removing discipline from his life, and this is going to give him a false sense of security about what it takes to accomplish anything.

Removing a challenge is easier, yet FAR less valuable than OVERCOMING a challenge, as any successful person knows. We all have challenges to face -- and the truth is, without fear, there is no courage.

In this month's Offline Seductive Selling Newsletter, I reveal a VERY personal incident that alienated me as a young child, and I spill the beans about how it impacted me long-term. If you're not already as subscriber, then chop-chop, get on board now and take a FREE test-drive right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Next Tuesday is when this month's Seductive Selling Coaching Call takes place -- and it's a real hum-dinger, teaching you exactly HOW to write a long-form lead generation Free Report. You get to participate on the call when you order my Seductive Selling System, right here: http://www.kingofcopy.com/seductive

LIVE: Less Than 1-Hour Left!

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio

I'll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who's an astute student of direct-response marketing and a member of my Mastermind Program.

We'll be answering your questions, so call us LIVE at 1-866-613-1612, or International 001-858-268-3068, or else you can e-mail your questions into me at radio@kingofcopy.com

We'll also be talking about:

Why wine is fine, but whiskey's quicker...

The best part of breaking up...

And why you should THINK before you believe everything you read!

Join us today, LIVE at 1pm on http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. If you've ever struggled to find or hire good employees (and who hasn't?), in this month's OFFLINE Seductive Selling Newsletter, you'll get an IDIOT-PROOF proven way to permanently fix this. Test-drive the newsletter, FREE at http://www.kingofcopy.com/ssnl

LIVE In The Studio Today!

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio

I'll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who's an astute student of direct-response marketing and a member of my Mastermind Program.

We'll be answering your questions, so call us LIVE at 1-866-613-1612, or International 001-858-268-3068, or else you can e-mail your questions into me at radio@kingofcopy.com

We'll also be talking about:

Why wine is fine, but whiskey's quicker...

The best part of breaking up...

And why you should THINK before you believe everything you read!

Join us today, LIVE at 1pm on http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. If you've ever struggled to find or hire good employees (and who hasn't?), in this month's OFFLINE Seductive Selling Newsletter, you'll get an IDIOT-PROOF proven way to permanently fix this. Test-drive the newsletter, FREE at http://www.kingofcopy.com/ssnl

Smile... You’re On Candid Camera

I used to love watching Candid Camera when I was a kid. I guess, in a sense, you could say Alan Fundt’s show was the first “reality show” on television. I actually remember seeing the show in black and white, and then I DO believe it went over to color, still with the original guest hosts.

I actually enjoy cameras and taking pictures. In fact, one of these days I’m going to take a class so I can figure out how to use my Nikon N80, because its got all these bells and whistles on it, but the only setting I know is “automatic.” This camera is a few years old, and it’s a traditional “SLR” or single lens reflex camera, not a digital camera.

I paid a small fortune for it, but nowadays, you can get one just like it -- except in a digital format, for next to nothing. In fact, the industry experts are predicting competition is getting so fierce that by the end of the year, you’ll be able to pick yourself up a VERY nice Digital SLR for around $300 bucks.

And when it comes to consumers who buy cameras, the “a buyer is a buyer” rule is in FULL force. Camera buyers are SO rabid for the latest gadgets and doo-hickeys, that Nikon alone now releases around TWENTY new cameras a year, eliminating almost ALL their older models at the same time.

WOW!

And Canon, Olympus, and the rest of the big manufacturers are no different.

Why are they doing this?

The answer is simple: This is what the consumer wants, and they’re smart enough to know that if THEY don’t manufacture a new model, then last years buyer will get this year’s model from someone else.

Remember, “NEW” is one of THE biggest emotional buy-buttons you can push to your prospects, and in Chapter 21 of my Seductive Selling System manual, I cover this extensively, explaining exactly WHY and HOW to use “New” to lure and persuade your prospects to buy from you. You can get the system, and participate on this month’s coaching call, which covers “How to write lead generation FREE Reports” by heading on over to: http://www.kingofcopy.com/seductive

And in the meantime, just say “Cheese.”

Now go sell something, Craig Garber

P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

P.P.S. Check out all the King’s products at http://www.kingofcopy.com/products

The Evil That Men (Don’t) Do.

43 years ago today marked the date of one of the most devastating and sordid crime sprees ever to take place.

Kitty Genovese, a 28-year-old woman, was stabbed to death in New York City.

According to the papers, the same killers who attacked Genovese, committed three more crimes over the next 30 minutes, even though 38 people witnessed what was going on.

Not ONE of the bystanders offered their help. They said they either "didn't want to get involved"... or they were too afraid to call the police -- even though the criminals went back to the scene of the crime THREE MORE TIMES, just to make sure the job was finished.

One person did call, but only after the woman was already dead.

Do you want to know why people are less likely to do something when they’re in a crowd?

It’s a very simple answer that goes back to the dynamics of human interrelationships, and what makes people do things (which I discuss in The Seductive Selling System at http://www.kingofcopy.com/seductive ).

It has to do with sociological rules that basically say when people are part of a group, any responsibility they may individually feel, is actually shared and distributed amongst the group. And in fact, it’s one of the reasons why so many people can literally walk across and step over homeless people downtown during rush hour, and no one feels compelled to do anything.

Funny how humans, in groups, feel less responsible to take action... yet animals in groups feel compelled to protect and look after one another. Strange, isn’t it?

I’ve been part of these same dynamics myself -- no one is immune to them, but it’s knowing how to take advantage of these human dynamics that lets you persuade your prospects to take the specific actions you want them to.

Are you as competent in this area as you should be?

The choice is yours.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 129,201 times in less than 1 month! Test-drive it FREE and get $1,391 Dollars worth of gifts at http://www.kingofcopy.com/ssnl

What’s in a call?

After I sent out this morning's e-mail, we received a number of inquires about the monthly Seductive Selling Coaching Calls, and the kind of information that's covered on them.

The answer is, the calls cover LOADS of different topics, from direct response marketing-based items, to mindset and success issues, to copywriting -- and everything in between.

Earlier on this year, we discussed How To Overcome Obstacles And Conquer Challenges... like I said, the next two months we're going to have a VERY comprehensive discussion about writing lead generation reports ("FREE Reports")... and last month we covered How To Posture And Position Yourself So You Can Consistently Charge And Collect Top-Dollar.

Here’s a comment we received from a member in Vancouver, Canada, after last month’s call:

“Hi Craig,
Thank you very much for your frank comments during your coaching call on the question I emailed to you. Your comments have made a huge impact on me & I've realized my lack of prosperity consciousness. I am now planning the necessary steps to get my thoughts & actions in order, and my business into the clouds....”

This fellow probably got a lifetime of benefits out of this call, and I’m absolutely thrilled for him. Don’t you deserve to feel the same way?

Again, if you want to get in on these calls and start experiencing similar changes in your own business and in your own personal growth and development, then get your hands on The Seductive Selling System NOW: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 103,000 times in 48 hours, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

If you’re gonna hit ‘em, you’d better be throwing a knockout punch.

Here’s what you’re up against:

Some eggs are now stamped with ads on them in the supermarket.

Pizza cartons and Chinese food take-out containers now have ads stamped all over them.

You can’t pee in a urinal without seeing an ad for something in front of you...

Subway turnstiles, airplane motion sickness bags, airplane trays - (I actually did a re-write of an ad from an airline tray a few months back in The Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl ), adverts before and after your DVD starts -- the way marketers are trying to get your attention today makes television and newspapers seem antiquated.

Billboards, screens in gyms and restaurants -- basically, anywhere there’s space, someone’s competing for your attention.

I read somewhere that toilet bowls in the future will have flatscreen televisions on the bottom, because psychologists have discovered that since your are SO intensely focused on one thing, the split-second between the time you stand in front of the bowl, and the time you pull your pants down, turn around, and squat... the neurotransmitters in your brain are HIGHLY receptive to ANY kind of information being fed to it at that moment.

That’s not really true, I made that up -- but it sounds pretty compelling, doesn’t it?

Anyway, it used to be the average consumer was exposed to over 3,000 messages a day, but with all this new technology creeping into our lives, 24/7, and even on our eggs (Yet another reason why I can tell my wife I shouldn’t be in the grocery store -- it makes me think about work.), the marketers who are able to communicate with the most persuasion and authority, are going to be the ones who get whatever attention is available.

The entrepreneurs who can get their prospects involved, tell them stories, and push their emotional buy-buttons will win, hands down. The rest lose, period. There’s no middle ground here.

On this month’s Seductive Selling Coaching Call, we’re going to cover “How To Write A Lead Generation Free Report.” This call is so important, and there’s so much information in it, it’s actually going to be a two-part call. Reality is, if you’re not using lead generation methods like this on a REGULAR basis, and if you’re not using them correctly, you don’t have a snowball’s chance in hell against the eggs with designer logos on them. So join us on this month’s call, which takes place next Tuesday, and you get there by learning how to persuade your prospects by using all the strategies inside The Seductive Selling System itself, which you can get your hands on NOW, right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 103,000 times in 48 hours, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

Loyal to the brand, or loyal to the Bribe?

One of the things we talked about on my radio show yesterday - you can now download the show here: http://www.kingofcopy.com/radio or you can actually subscribe to the ipod podcast at itpc://www.kingofcopy.com/koc_podcast.xml - was, selling things at a low price.

I’d been going through “Blade” Magazine, which is about knives, and the lion’s share of all the space ads in there mentioned two things: The name of the company, and “lowest prices.”

Neither of these things are very compelling, and in fact, I’d bet simply by saying you’re the “highest priced knife on the marketplace” and then telling why, you’d get business.

Anyway, here’s the thing with respect to “low low prices!” When you train your customers to buy based on price, they become loyal to the bribe, and not loyal to you. As an example, if a new retailer came out on the marketplace today, and their whole sales pitch was “We promise to be THE lowest-priced store in town -- we’ll even beat WAL-MART hands-down, on every single item in stock.”

What do you think would happen here? Do you think everyone would stay put and stay faithful to Wal-Mart? I think not. Sure you’d have a few die-hards, but for the most part, Wal-Mart’s customers would RUN as fast as they can to this other place.

But remember this, while being loyal to you is far more important, and makes pricing FAR less important, if you want that kind of loyalty, you’re going... to have to... earn it!

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S. This month’s newsletter is almost finished and ready to ship to the printer. Inside you’re going to find a press release I wrote that was viewed over 100,000 times in TWO days, along with proof of this claim. Test-drive it FREE now at http://www.kingofcopy.com/ssnl

Staaay Tuned To Today’s Radio Show!

At 1pm today, my radio show, The Seductive Selling Marketing Hour For Entrepreneurs, will be broadcast LIVE! During the second segment of the show (and maybe more), I will be answering your live call-in questions. I’ll answer your questions about marketing, mindset, success, procrastination, self-sabotage, and whatever else you want.

Since you do NOT get the chance to talk with someone like me often, make sure you have some good questions lined up -- meaning… don’t waste your time or mine! Let’s get down to brass tacks here!

Call in Toll Free at 1-866-613-1612, or International 001-858-268-3068 with questions, or e-mail them in to radio@kingofcopy.com and listen in live at http://www.kingofcopy.com/radio

We’ll also cover the following issues if we have time:

The porcupine in heat theory, and why most entrepreneurs lose out BIG TIME because they don’t know it.

What Starbucks knows that you don’t!

And lastly... the “magic”... of thinking big!

Again, that’s all happening TODAY at 1pm Eastern time LIVE at http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Nothing like a good rags-to-riches story, hey?

There really is nothing like a good story. And in fact, if you’ve got a story somewhere in your profile -- and I know you do, because everyone does -- you’d better be using it, because as Mike Miget, this month’s Audio Success Interview CD of the month says, sometimes all you need to do to differentiate yourself from everyone else, is tell your story.

Here, listen to these:

In 1985, William Shultz (who’s now 80), spearheaded an LBO (leveraged buyout) of the Fender Guitar company -- long recognized (along with Gibson guitars), as THE guitar to play. The company was floundering, but by emphasizing research and quality, he rescued the company. The Fender Stratocaster was made popular by musicians such as Jimi Hendrix, Eric Clapton, and Stevie Ray Vaughan.

Oh, Schultz never learned to play the guitar.

And how about Robert Hoffman? Hoffman, along with two goofball friends of his from college, turned college humor into a totally out-of-control magazine, National Lampoon. From the magazine came records, a radio show, and movies -- including John Belushi’s Animal House. Then, after Hoffman sold his ownership in Lampoon, he grew the country’s 5th largest bottler of Coca-Cola, and eventually wound up donating more than $150 Million dollars worth of art to The Dallas Museum or Art.

Where did Hoffman go to college?

No, not Goofball U, but Harvard!

As you can see, these stories aren’t fancy, or filled with drama, but WOW, don’t they leave a memorable impression?

To get your copy of this month’s eye-opening, and frankly, fun interview with Mike Miget (who went from ZERO to $1 Million in sales, in fifteen months -- really FIVE months, as you’ll see), you get it when you test-drive The Seductive Selling Offline Newsletter, for FREE, at: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S Stay tuned for my radio show this Thursday at 1pm Eastern time, LIVE at http://www.kingofcopy.com/radio

Instant skin care -- have YOU been de-wrinkled lately?

I promised you I’d be nice and shallow today, let’s hope I deliver.

In October 2003, a company called Freeze 24/7 began selling their skin care goo at Henri Bendel, a women’s retailer located on 712 Fifth Avenue, which is on 5th Avenue just south of 56th Street in New York City.

The company was given a small table to pimp their wares. Just 3 years later, Freeze had sales of $25 million dollars across SIX products being sold in 1,000 U.S. retailers, including Bendel, Nordstrom, Bloomingdales, and Victoria’s Secret.

Freeze claims to offer “instant skin care” -- as opposed to conventional skin treatments performed at your dermatologist, which often take a while to visibly kick in, primarily because -- let’s face it, when you get a bunch of skin cells scraped off your facial epidermis, it’s going to take a while for the swelling to disappear.

Want to know more reasons why Freeze is so popular?

The answer is simple: For starters, they have a pretty cool-looking ice-cube sort of packaging, plus the name “Freeze” has a lot of inherent emotional meanings to this market -- all of them positive (freezing your age, freezing skin decay, freezing your skin just the way it looks now, whatever).

But really, here’s the BIG secret, and it has to do with ONE thing, and that is... how the product is marketed. Listen to this: The President and CEO of the company reports that out of every 10 people who stop by for a skin care demonstration -- 8 or 9 of them order the $115 dollar goo.

He actually then said “Put product on, see product work, buy product.”

And THAT is how this company has grown. If you look back into the early 1900’s and you check out Claude Hopkins “Scientific Advertising” - http://www.kingofcopy.com/hopkins (the best $9.97 you’ll ever spend) - he talks about the success of a door to door salesman selling coffee. The reason why is because the more you get your prospects involved in your selling process, the more they are vested in you, and the more they are vested in you, the more committed they are to buying.

Which is another reason why, if you don’t already know this -- long copy sells more. Your prospect is simply more invested in your process, and ready to roll.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

P.P.S Stay tuned for my radio show this Thursday at 1pm Eastern time, LIVE at http://www.kingofcopy.com/radio

This is going to be too deep for some people. How about you?

This past weekend my family and I went out to the Plant City Strawberry Festival. Plant City is a small town along the path of progress, about 20 miles east of Tampa. I’m not sure where Plant City ranks as far as Strawberry production nation-wide, but I believe it’s one of the biggest producers of strawberries on the east coast.

Funny, a lot of people think tourism is Florida’s number one industry economically (think “the mouse”), but it’s actually agriculture and farming. Tourism is number two.

It’s always strange for me going out to a place where there are so many people, since I spend most of my time working at home up in my office, and outside of the gym, I’m really not around too many “crowds” at any given time.

What’s also funny is how I feel totally at ease walking through Times Square or Washington Square Park in the heart of New York City, but not quite as at ease at the Plant City Strawberry Festival, which is clearly nowhere near as chaotic and hectic as Times Square.

Which just goes to show you that it’s all about what you’re used to. THIS is your norm, even if it’s not as good for you. In other words people will sooner stay in a bad situation (fill in the blanks: relationship, job, friendship, parenting dynamics -- whatever), than get out of their comfort zone to “fix” things, even if they KNOW it’s good for them.

It’s almost like, better the devil known, than the devil unknown -- but in this case, the unknown devil isn’t unknown, it’s just un-comfortable.

In fact, I was talking about just this thing with a good friend of mine over the weekend. See, the thing is, we’re ALL afraid of something, no matter what level you’re at. The only thing different that separates successful people from the rest, is that we consistently DO these things we’re afraid of, and get through them.

We know the ONLY way to achieve something, is to become comfortable in the “doing” of the uncomfortable. Then, once you get through it, your comfort zone sort of gets “re-set” to this new level, letting you tackle the next “big thing” on your scale up the mountain. (I told you this was going to be too deep for some folks.)

I’m not immune to any of these fears, anxieties, or doubts, either. The only difference is I expect, and actually welcome them, because I know once I kick down the door in front of me, the next door after this, is going to be even better.

The unsuccessful person rationalizes their lack of performance, or should I say, their lack of “DOING” the next BIG thing, by accepting their current status quo as being “good enough” for them. The problem with this is, “good” is a relative term based only on what you know. Success is about being good at the next big thing -- the benefits of which, you CAN’T actually “know,” until you’re there.

Promise yourself you’re going to do just ONE thing you weren’t planning on doing this week, because it’s been making you feel uncomfortable or awkward, and then reward yourself with the benefits of whatever breakthrough it leads you to.

Then tell me what you did so I can publish it in the next offline issue of my Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl

Tomorrow I won’t be so deep. I’ll be very shallow since I’m anxiously awaiting for Borat to be released on DVD and I’ve already ordered my copy from Amazon.com.

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

FYI

I’m on the run, so today’s info is going to be short... and sweet.

First though, if you didn’t get a chance to listen to my radio show yesterday, The Seductive Selling Marketing Hour For Entrepreneurs, you can now listen to or download the entire show at http://www.kingofcopy.com/radio

You know, in USA Today, I read something very interesting about online shopping. Apparently, three out of four shoppers are likely to shop at small online businesses such as boutique, niche or specialty stores for unusual or hard-to-find items.

I say this figure is even higher. If what you’re selling is difficult to get, or extraordinary in any way, or if you have a rabid fan base, nearly ALL the people in your marketplace will come and get it from you, regardless of where you are. Frankly, that’s why there is so much fraud in the specialty jewelry niche, for one -- people are STARVING for merchandise and will believe anything, just to get their hands on items they want.

Also, the top incentives for shopping online are: Free Shipping... Product Discounts... no-hassle return policy... and gift certificates.

Now yesterday, I received an e-mail from Brian Deacon, who runs a contractors referral service here in Tampa, called Home Owners Clubs Of America:

“I just finished reading your Magic Marketing Research and Resource Guide this afternoon. WOW … this resource is worth more than the asking price! The information that you have painstakingly researched and presented will save me hours of valuable time not to mention money. I literally couldn’t put it down once I started reading it. Your honest approach and assessment of the resources in the marketplace is invaluable. As soon as I finished reading it I immediately went and ordered a couple of books from the resources that you mentioned. This is an excellent resource for anyone wanting to invest in their business and future.

Wow…I needed this resource about a year ago... where were you hiding?”

Now I don’t usually promote the Magic Marketing Research And Resource Guide - http://www.kingofcopy.com/magicmarketing - simply because it’s not for everyone, and also because it’s only $47 bucks. It’s very intense and ONLY for people who are REALLY into immersing themselves in serious marketing education for their business.

For example, Brian is a member of my Mastermind and Mentoring Group - http://www.kingofcopy.com/maverickmarketer - and he is a SERIOUS student of marketing, who’s about to crank up his business, as well as get into other businesses.

Anyway, if you are serious about your marketing, it may be worth your while to check this guide out: http://www.kingofcopy.com/magicmarketing

In any case, have a great weekend, and...

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products

Here’s What’s Going On Today On My Radio Show

At 1pm today, my radio show, The Seductive Selling Marketing Hour For Entrepreneurs, will be broadcast LIVE! During the second segment of the show (and maybe more), I will be answering your live call-in questions. I’ll answer your questions about marketing, mindset, success, procrastination (this is national procrastination week), and whatever else you want.

Since you do NOT get the chance to talk with someone like me often, make sure you have some good questions lined up -- meaning… don’t waste your time or mine! Let’s get down to brass tacks here!

Call in Toll Free at 1-866-613-1612, or International 001-858-268-3068 with questions and listen in live at http://www.kingofcopy.com/radio

We’ll also cover the following issues if we have time:

What to do with all those nasty e-mails you get!

How to handle criticism! (This one’s REALLY important if you want to move forward.)

What to do with freeloaders!

A dirty word that’s making the rounds now -- and your kid might be reading it tomorrow in their school!

A VERY brief re-cap about positioning and posturing from last weeks coaching call.

And lastly... the “magic”... of thinking big!

Again, that’s all happening TODAY at 1pm Eastern time LIVE at http://www.kingofcopy.com/radio

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products