Wednesday, February 28, 2007

Today is the last day you can get this OUTRAGEOUS

Today is the absolute LAST day you can get your hands on the February issue of my Offline Seductive Selling Newsletter, AND my Audio Success CD of the month interview with Chris Hurn, (which I’ll tell you more about, later).

Here's just a small sampling of what you're missing inside this issue:

1) What’s the very BEST way to get a marketable idea? Check out page 7 and you’ll find out (you’ll even discover how to get compensated to create your product!)

2) In Example 2, you’ll find out who you should REALLY be getting advice from, and who you should head for the hills far away from, when they open their mouths!

3) You’ll discover a very special slice of real-life that shows you where entrepreneurs find inspiration -- and you do NOT want to miss this one, unless you’re a heartless grinch. (on page 12)

4) A COMPLETE re-write of a sales letter that literally scares the daylights out of your prospects and has them begging to do business with you! (example 3)

5) How ANY business can start a bank (no, I’m not kidding) and... how starting your bank actually “forces” (100% legally, of course) your customers to be MORE loyal to you than you’d ever get them any other way! (on page 9)

6) An OUTRAGEOUS (don’t even THINK of reading this if you’re politically correct or sensitive) example of how ANY business can use direct-response -- regardless of WHAT you’re selling! (Front Page and example 1)

7) A VERY common problem people have with headlines, and how to overcome it! (on page 3)

8) How to “beat” the perfectionist in you, and instead start getting things done -- NOW! (page 6)

9) If you’ve been with me for a while, you know I LOVE a good cigar. You’ll discover LOADS of selling secrets in these little-known cigar ads that have created a fortune for their owner to the tune of over $150 Million smackeroos, and you’ll find out how to use these SAME secrets for yourself! (on page 9)

10) And, much much more! (No kidding!)

To get your hands on this issue and take a FREE trial subscription of the newsletter, and get $1,391 Dollars worth of FREE gifts, go to: http://www.kingofcopy.com/ssnl - but do it NOW, because in this case, there really IS no tomorrow!

Now go sell something, Craig Garber

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Tuesday, February 27, 2007

Papa was a rollin’ stone...

In 1972, The Temptations released the song “Papa Was A Rollin’ Stone.” The song peaked at number 24 on the R & B charts, and was ranked #168 on Rolling Stone's list of the 500 Greatest Songs of All Time.

I was driving my son to school this morning, and “Papa” came on the airwaves. I remember when the song first came out like it was yesterday. It was played over and over again on the radio stations in New York City. I think this was either just before, or around the same time FM-Radio was just becoming popular. At that time, AM radio was the only thing around.

I’ll get back to this song in just a moment, but I want to talk about something more important, and that is absolute stupidity of the public school system, and it’s stereotypical bureaucratic self-justification for it’s own decisions.

For example, this week, kids are taking the FCAT exams. Basically, the FCAT is a standardized test that is supposed to “improve” student performance. But with the amount of actual preparation that goes into it, that’s like saying running one mile every day for a week will “improve” your performance in next year’s Boston Marathon.

Instead, what the FCAT’s done, is provide a way for shallow parents and academics, to rank themselves and bask in the glory of something that has nothing to do with them.

For instance, as a result of the FCAT, they’ve now assigned each school a ranking, A through D, with the “A” schools being the best.

And parents of students who go to “A” schools get to say “my kids school is an “A” school”, as do their teachers and the principal. But let me ask you this: If your kid is an idiot, what does it matter if they go to an “A” school. And if your kid’s a genius, why should you care anyway?

It’s not like on college or job applications, they ask you “Did you go to an A school in 9th grade?”

For the most part, the school’s grade is going to be reflective of the demographics of its students. If you have a middle or lower-income area, where there’s a large portion of students where English is their second language, then the school’s not likely to be an “A” school, unless one of the administrators has taken it upon themselves (and you definitely DO see this once in a while) to “upgrade” the entire place.

Other than that, all these tests do is stress the kids out. It’s like asking me to climb up the side of the mountain, after 2 rock-climbing lessons, and then telling me how successful I am, and therefore how well I’ll be able to take care of and provide for my family, will be determined by whether I scale that mountain or not.

Now on the other hand, if I’d been practicing climbing with a professional instructor, for 10 to 20 hours a week for 6 months, then I don’t think the demands (or consequences) of the climb would be unfair.

Make sense?

It just pisses me off when unnecessary pressure is placed on kids, without the proper training or preparation.

Now, let’s get back to that song by The Temptations. The reason that song is SOO awesome, isn’t JUST the funky groove of the bass line, laying down a fat beat throughout the entire song. It’s also not the horns in the background, popping the top end. And... it’s not the falsetto lyrics.

The thing that will make “Papa Was A Rollin’ Stone” last forever, is the story it tells. It’s a story about children being alone and lonely, which is something everyone can either relate to in some way, or have empathy for.

The writer of the song, Norman Whitfield (also originally from New York City), knew that rubbing listener’s emotions would keep him in business. That’s why he’s given credit for being one of the creators of the Motown Sound, AND one of the major instrumental figures in the late-60s psychedelic soul music explosion.

ONE MORE DAY To Get Your Hands On This Issue! The February issue of Seductive Selling is BY FAR, the MOST outrageous issue of ANY marketing newsletter EVER published! Mitch Dominguez, from New York City, said this: “I Am Truly & Utterly Outraged With You!!! Greetings Mr. Garber, Whoops, Greetings Craig, Well you really did it this time. I can't believe you had the cojones to showcase the XX (left out on purpose) advert. Geeze, I'm a friggin' New Yorker whose definitely "been there, done that". Now, I'm not in your Mentor Group. I just "learn to earn" from the SSNL. Hey, I'm a quick study. Thank you again for the past write-up you did on me in your SSNL. I use it when I pitch clients who get the idea of the "Outrageous Offer". This month's issue of SSNL is so over the top I am going to GIVE YOU in person when you come to the "Big Crapple" in May, $500.00. You have increased my business and opened up more "sales funnels" than I can accommodate. That " XX (left out on purpose) " was just too much. I bow to the MASTER!!!! See you in May and the $500.00 is yours. That's how good you are. I can't top that. WHEW! Respectfully, Mitch Dominguez P.S. Hope the subject line of the e-mail was "Seductive" enough. Gotta get folks to open these e-mails, ya know.”

So... if you want a piece of this, and you want to see the now-famous ad everyone’s talking about, get your hands on it NOW, and don’t whine when it’s gone, ‘cause it’s your last chance bubba. And now you can take a test-drive of this KILLER newsletter, for free. Here it is: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out the recorded past episodes of my radio show, right here: http://www.kingofcopy.com/radio

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Monday, February 26, 2007

‘I was aiming for 8th place’ -- absolutely sickening.

All three of my children are involved in some kind of competitive sports.

Nick and Casey are both on their high school wrestling team, and Casey’s also on the swimming team.

Sam is on the cheerleading squad in the neighboring town just a few miles down the road.

I recently witnessed to one of the most pathetic examples of mindset, winning, and coaching, when Samantha had a cheerleading competition a few weeks ago.

Out of 9 teams, her team came in 8th. They were disorganized and unprepared. While many of the teams were well prepared and had their routines down, and were as tight as a squad marching in time on a military base, Sammy’s team was not unified at all.

Afterwards, to “assuage” a lot of the parents who were upset (at the standings, not at the lack of preparedness -- which just goes to show you how nearly EVERYONE is clueless about what it takes to succeed), the coach reassured us all that “this is exactly what I was aiming for -- just to not finish last.”

Perhaps this made some of the dum-dums feel better, but for me it was like a bull seeing red.

Now I don’t pretend to be an expert on cheerleading, or on coaching cheerleading, or on almost anything related to this event.

But... I DO know a thing or two about success. And I also know you become what you think about (the late Earl Nightingale first coined this phrase). And frankly, this was perhaps one of THE most embarrassing things I’d ever heard, especially coming from a coach.

What kind of leadership are you offering when your goal is to finish 8 out of 9?

What kind of spirit or lessons are you teaching someone you’re mentoring when your frame of ‘accomplishment” is essentially ZERO?

The answer is simple: You are teaching them failure is acceptable.

Look, reality is, the higher you aim, the higher up you’ll find yourself. If you’re aiming for first out of 9 teams, and you miss by 50%, the worse you’ll be is 5th place. If you’re aiming for 8th, the worse you’ll be is 9th.

Where would you rather be?

And by the way, it’s the same thing when it comes to your business. If you’re aiming to make, say... $2 Million bucks, and you miss by 50%, you’re still at $1 Million. But if you’re aiming to make $500,000 and you miss by 50%, you’re only at $250,000.

See how this works?

Now don’t get me wrong. I’m not one of these parents who’s obsessed by their kid’s stature on the pecking order of their peer group. Frankly, at this stage of the game, I could care less -- I’m not exactly hanging out around the school talking with anyone, anyway, if you know what I mean.

However, I DO care VERY much about the kinds of messages my kids are getting. Programming them for success is FAR more important than actually succeeding, just the same way programming them for failure (which is what is happening now) is FAR more devastating than actually failing.

Rest assured, we won’t be re-signing Samantha up for any more work with this coach. I’ll let her essentially “poverty consciousness” be spent on other kids -- but not mine.

My kids are well aware of all my failures. I don’t pretend to be anything but who I am, and I’ve shared the good times and the bad with all of them. But if I were to fall off the face of the earth tomorrow, one thing they’d know for sure, is that even in failure, you couldn’t have found someone who pushed harder and tried for more, than me.

And THAT... is worth... remembering.

ONLY TWO DAYS LEFT!: Good thing for you I’m NOT falling off the face of the earth, because if I did, you wouldn’t be able to get your hands on the February issue of Seductive Selling. It is BY FAR, the MOST outrageous issue of ANY marketing newsletter EVER published! Here’s a comment I received about this issue from Danielle Amory in Lakewood, Washington: “Just want to let you know I nearly got arrested because of you! I stopped to get my mail because I was in that herd of other people slepping to the courthouse as a prospective juror...took them forever to call anybody, so I opened the envelope (God knows why) any way - I laughed so loud everybody turned around. Then I couldn't stop, the guy next to me got a glimpse of what I was reading and then we both got 'excused'. Thanks Craig. Yes, it's my civic duty but this time, they'll have to wait! Danielle”

Test-drive it for FREE, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out the recorded past episodes of my radio show, right here: http://www.kingofcopy.com/radio

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Friday, February 23, 2007

Jealousy is a stinky cologne, Max.

I must say, yesterday’s radio show was both hilarious AND informative -- a HUGE plus for both myself, and my listeners. The show’s already archived, and you can listen to it or download the files right here: http://www.kingofcopy.com/radio

The subject line of today’s e-mail is called a “metaphor,” and metaphors are phrases which make “good” sales copy GREAT.

If you look up “metaphor” in the American Heritage Dictionary, it says something like this: “A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison.”

So, for example, when you say “Jealousy’s a stinky cologne, Max,” the word cologne, which ordinarily means aftershave, now as “stinky cologne” refers to an emotional state -- jealousy.

To be fair, I didn’t come up with this metaphor. Last night when I picked up my son Nick from work, it was the first thing he said to me when he got in the car. Nick’s a VERY quick-witted young man, but alas… he didn’t make it up either. Apparently it came from a movie he watched, called Super Troopers.

Metaphors are effective for several reasons. For starters, if your metaphors are humorous, then you get the opportunity to put a smile across your prospect’s face -- and that is ALWAYS good. But be careful though -- you don’t want to be goofy or foolish. You’d BETTER know what you’re doing when it comes to humor.

Second, metaphors make something that may not be tangible, VERY tangible.

And lastly, they are good involvement devices. Your customer becomes a part of your promotion and internalizes your sales copy when you use a metaphor. When you read the subject line, loads of different things may go through your mind -- bad cologne, smelling bad cologne, splashing cologne on your face -- it can be any NUMBER of scenarios.

Here’s another common metaphor: “He was as frozen as a deer in headlights.”

Want to know what made me think of this one?

You do?

O.K., well… during that same car ride home with Nick (he’s one HELL of a resourceful kid that Nick, believe me), we saw two deer crossing the road down our street. If you’ve never seen a deer “in person”, rest assured it’s not like on TV. Deer are VERY big, and very graceful as well.

Truly beautiful to watch, and a far cry from the streets of The Bronx where I grew up and we had other kinds of “animals” roaming the streets.

Want to know how to IMMEDIATELY create intense want for your product? Check out page 10 of this month’s Offline Seductive Selling Newsletter before it’s gone. Only 5 days left to get your hands on it, so test-drive it FREE, here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

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Thursday, February 22, 2007

Finally overcome your biggest marketing obstacles today, here’s how

At 1pm today, my radio show, The Seductive Selling Marketing Hour For Entrepreneurs, will be broadcast LIVE! During the second segment of the show (and maybe more), I will be answering your live call-in questions. Since you do NOT get the chance to talk with someone like me often, make sure you have some good questions lined up -- meaning… don’t waste your time, and mine! Let’s get down to brass tacks here!

Call in Toll Free at 1-866-613-1612, or International 001-858-268-3068 with questions and listen in live at http://www.kingofcopy.com/radio

And to get this party started early, then test-drive THE best offline marketing newsletter being published today, Seductive Selling. This month’s issue was just mailed out early this week and we’re already getting e-mails and calls about it -- this issue is by FAR, the most scandalous and SHOCKING cover of ANY marketing newsletter EVER published, and if you can prove otherwise, I’ll pay you $500 Bucks!

Find out for yourself and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio

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Wednesday, February 21, 2007

Up YOUR Hancock, John

Ever wonder how the expression "your John Hancock," which means "your signature", came about?

Well, here's the deal, straight from the "America's Library" website: When you sign your name, that's known as giving your John Hancock. Born on this day in 1737, John Hancock is most famous for his bold signature. On August 2, 1776, he was the first member of the Continental Congress to sign the Declaration of Independence.

A famous "first", given a famous legacy.

Now here's something else, "Hancock" related.

A good friend of mine, Dave Brady, who also does all the printing and fulfillment for our business, is one of the most genuine guys I know.

A few minutes ago, Dave just sent me an e-mail that I think you need to check out as well:

“Dear Craig,

On Sunday I will climb 94 floors in the John Hancock Center in the 10th annual Hustle up the Hancock event to help raise money for lung disease research and education. My folks died too young from smoking and this is my way of remembering them.

This year Truman and Emmy are doing the stair climb with me. Check out their web pages Truman Brady and Emmy Brady at the Hustle web site. They are climbing to honor the Grandparents they never got to know.

You may think that it's crazy to climb 94 floors, but I am doing so because I am able. I can breathe freely, and there are many people who are not as lucky as I.

I am writing to you because I would like your support. Please visit my web page to make a donation online. Please donate $100 or what you are able; every dollar makes a difference. Your pledge to the American Lung Association will sustain their commitment to the prevention of all respiratory diseases including lung cancer, chronic obstructive pulmonary disease (emphysema and chronic bronchitis) and asthma.

The work of the Lung Association becomes more important every year. Thank you for your support as I challenge myself not only in participating in the Hustle Up the Hancock but also by raising money for this very worthwhile cause.

Sincerely, Dave Brady

P.S. Please click on the link below and make your pledge right now. Your lungs will thank you!

http://hustle2007.kintera.org/davebrady?faf=1&e=963940592

***

Like I said, Dave's a great guy -- much more of a giver than a taker. So on the rare occasion he asks for something, I'm more than happy to oblige.

I'd like to ask you to do the same thing, and... I'll even give you some incentive. I gave $250 Dollars to support Dave's cause, but if you will give just $100 Dollars, and then send proof of your donation into my office, I'll send you out an Audio CD of an interview I did with Dave, that my Offline Seductive Selling Newsletter subscribers received last year.

And if you donate $100 Dollars AND take a FREE test-drive of my newsletter, which you can do right here: http://www.kingofcopy.com/ssnl - I’ll send you THREE CD’s of bonus interviews I did. Just contact my office with proof of your donation and you’ll get these CD’s along with your first issue and all the extra bonuses you normally get.

Now go GIVE something, Craig Garber

Thanks and stay healthy.

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Are All Astronauts Jilted Lovers?

I don't read the papers a lot, but I did see the news about the astronaut who wanted to kill another woman who was sleeping or supposedly sleeping with her lover.

A psychologist was being interviewed about this and said the nutty astronaut -- meaning, the gal who wanted to snuff out the "other" female astronaut -- probably had some underlying "unresolved issues."

Gosh, this guys parents must be thrilled he was able to come up with some swift mental detective work like that, no?

Apparently Lisa Nowak, the jilted lover astronaut, drove 900 miles from Houston to Orlando while wearing diapers, presumably so she wouldn't have to stop and go potty.

I wonder if she bought her diapers in Costco?

When my kids were little we bought their diapers at Costco because they were so darn cheap. When you have two kids that are only 20 months apart, diapers is a HUGE item on your budget.
The other revealing thing the psychologists involved here said, is that "when people are under extreme pressure, they can often snap."

Again, those docs are brilliant, aren't they?

Look, reality is, the deeper an emotional reaction that occurs, the more motivated someone is, and the greater lengths they will go to, in their "reaction" to this emotional trigger.

This is NO different when it comes to selling, which is why the very FIRST thing you should do when it comes to your marketing, is go through your "Checklist Of EmotionalTriggers" like the one inside The Seductive Selling System -http://www.kingofcopy.com/seductive - and figure out which of your prospects emotional buy-buttons you're going to need to push, to get them to take your desired action.

Perhaps its "greed"... perhaps it's "fear"... or perhaps, as in this case, it's "envy." Each of these can be very powerful in their own right. It's up to YOU to decide how to use them moving forward.

Or not.

Now go sell something, Craig Garber

P.S. What do handcuffs and giving your prospects a good experience have in common? Simple, check it out for yourself on page 4 of this month's Seductive Selling Newsletter. Only 7 days left to get it, and then it's gone forever! Test-drive it FREE, right here:http://www.kingofcopy.com/ssnl

P.P.S. Archives of last weeks radio show are posted for you to download and listen to, right here:http://www.kingofcopy.com/radio

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Tuesday, February 20, 2007

Another Thing That’s Hard to Get ‘Em To Believe Is This:

Yesterday we talked about believability, and the three things you must do to increase your believability in the eyes of your prospects. Remember, if they don’t believe you, they sure as heck won’t ever buy from you.

But the thing is, you must be believable all the way through your sales pitch.

For instance, one area that is OFTEN royally screwed up, is the scarcity… or the “take-away.”

In other words, the “only 2 left” ploy just isn’t believable, and if it’s not believable, you’re not gonna sell.

So how do you make the scarcity aspect of your promotion believable?

The answer is simple: you just make it REAL scarcity. So instead of saying something like, “this offer may not be available long”, be more specific by saying “this offer expires on XX date”… or, “this offer is good for the first five people to fax in their form”… or “supplies limited, only the first 32 orders will be let go at this price.”

In other words, be specific, and then…

STICK to it!

If you’re always making offers that “don’t end,” or that keep re-appearing, do you think you’ll have any credibility with your prospects?
Probably not, right?

So just like when you’re disciplining your kids, stick to your guns when you’re pitching. Like disciplining your kids, it may not be the easiest thing to do, but… the results are HUGE.

Only 8 days left to get your hands on what’s turned into THE best issue of Seductive Selling EVER! On page 6, I reveal how to beat the “perfectionist” bugaboo, and this is CRITICAL to your ability to move forward. Get your hands on it and take a FREE test drive, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Archives of last weeks radio show are posted for you to download and listen to, right here: http://www.kingofcopy.com/radio

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Monday, February 19, 2007

Why Prospects Believe... And Why They Don’t

Sheesh, I just spent the last 3 days freezing my buns off just outside of Washington, D.C., and Lord knows it made me yearn to be back in my lake-house in sunny Tampa.

You know, there are only three reasons why someone won’t buy something from you, and that’s it.

One, they simply aren’t interested.

This means, for whatever reason, you either got a bad mailing list, or if you’re selling online, the people on your list are there for the entertainment or spectator value, and not because they have any interest in what you sell.

Two, your prices are too high, and this is really a whole other conversation we’re not going to have right now, outside of me saying this is usually not the case, presuming you have a good list.

And lastly, your prospects may not trust you. You may have no credibility with them, or... you simply may not be believable.

Here are a few ways to increase your believability.

One, use LOADS of testimonials. Don’t make ‘em up, don’t “assume” what your prospects want to know, just find out what made them happy and ask your happy customers to discuss that aspect of your product or service.

Two, don’t exaggerate. Most of the time you are FAR better off being conservative than not. For instance, if you’re trying to help someone improve their golf score, you don’t need to tell them they’ll shave 13 strokes off their game in 15 days or less. Clipping two or three strokes off your game in 30 days, would generally be something most golfers would LOVE, and as long as you’re being genuine in your tone and your testimonials support this, this is a VERY realistic claim.

And three, tell the truth and support your claims with facts, statistics, and “reasons why.” Claims are much more believable when you explain what’s behind them. Just the same way your kids ask you “why” and won’t stop until you answer them, your prospects have the same sense of curiosity that needs to be satisfied.

In fact, curiosity is one of THE strongest emotional buy-buttons, and I cover it THOROUGHLY in my Seductive Selling System. If you haven’t gotten your hands on this system yet, then do so NOW, because this month’s Coaching Call is on Posturing and Positioning -- something you MUST know if you want to control your business relationships, charge top-dollar and be in demand. You can get The Seductive Selling System right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig Garber

P.S. This is the MOST controversial Seductive Selling issue
ever! Plus you'll get eye-opening insights on positioning
and posturing, making offers, and how to use your copy to get your
prospects involved. Check it out here and take a free testdrive: http://www.kingofcopy.com/ssnl

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Friday, February 16, 2007

Are You Trolling For Catfish?

In the wintertime, fishing isn’t very good. But once it starts warming up, I have a field day out here on my lake. There’s nothing as relaxing and enjoyable as bringing in a few nice bass, especially if you’re out there with your buddy, or as I am often, with one of my kids.

But there’s another fish you’ll pull in every once-in-a-while, and you don’t want to catch those at all. They’re called catfish and when they get your hook, they usually swallow the entire hook right down to the bottom of their belly, so you either need to cut it off… or rip it out -- neither of which is very appealing or enjoyable.

The catfish, you see… is a bottom-feeder. They lurk along the floors of the lake, grabbing whatever comes their way -- usually what none of the other fish wants.

And believe it or not, in business, many people wind up wasting their time trolling along for catfish, tossing out bait that leaves them with nothing but bottom-feeders as customers.

Do you know what kind of bait you use when you want to catch bottom-feeders?

Simple, you use the bait of “low prices.” See, if you’re competing based on low prices -- even if you are the cheapest guy in town -- sooner or later, someone else is going to come by who’s willing to work for even LESS money. And if your entire platform was “low prices,” then where does that leave you?

Plus, guess who you attract when you’re tossing “cheap” out at the end of your line?

Duh -- cheapskates! These folks will NOT be loyal to you and you will have nothing but a lifetime of headaches trying to make them happy. They will nickel and dime you to death about everything and you will be filled with nothing but regrets.

And as you know, it is FAR better to fill your pockets with cash… than fill your heart with regrets.

Have a good weekend.

Now go sell something, Craig Garber

P.S. This is the MOST controversial Seductive Selling issue ever! Plus you’ll get eye-opening insights on positioning and posturing, making offers, and using copy to get your prospects involved. Check it out here and take a free test drive: http://www.kingofcopy.com/ssnl

P.P.S. Archives of this weeks radio show will be posted for you to download and listen to, by the end of today. Dig in right here: http://www.kingofcopy.com/radio

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Thursday, February 15, 2007

Where To Go If You Are Female And Horny

Here are a few trends to think about in between now and 1pm Eastern time, when my Seductive Selling Marketing Hour For Entrepreneurs Radio Show airs live. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio, or e-mail your questions in to me at radio@kingofcopy.com

Check this out:

· According to AC Nielsen, the ratings company, 2 out of every 10 Americans have NO spare cash. I don’t know about you, but I do everything in my power to ward off these guys like bug spray wards off mosquitoes at a picnic.

· Ever wonder why gift cards are so popular? Now even your local corner Walgreens sells gift cards from Circuit City, Best Buy, and even Blockbuster. This is because about $8 billion (yes, that’s billion with a “B”) a year is wasted on unredeemed gift cards -- and… here’s the scary part: That represents 27.5% of all gift card sales made! This means more than 1 out of every 4 people who get gift cards, do nothing with them. (Believe me, if Starbucks is doing something, it ain’t because they’re nice.)

· If you are female and horny, then move to Alaska. See, Alaska has the highest ratio of men to women in the U.S., so your chances are better there. If you’re a guy who’s looking for love, then move to DC, where there are 11% more women than men. In general, nationwide there are 4% more women than men.

· This I found interesting: Entrepreneurs are more likely to sell their business more because of their age (57%) than anything else, like health or boredom. This means that a successful entrepreneur will only “quit” under his or her own terms, and only then, when they are pretty much forced to, or have decided “it’s time.” What the passionate successful entrepreneurs bring to their business -- and to their lives -- is absolutely unparalleled. To us, it’s not “working,” it’s doing what we love. If you’re not feeling like this, it’s DEFINITELY time to re-consider why you’re waking up every morning to do something you don’t like doing.

· And here’s another one you might find strange. Most online shopping in the U.S. happens during work hours, with the peak at 4pm. I would imagine this refers to business to consumer sales, primarily.

Don’t forget to tune in this afternoon. Be there, aloha.

Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter will be mailed out the end of this week. Right on page one I’m going to show you what is one of the MOST common yet crippling marketing mistakes, and how to fix it. Making this mistake not only costs you sales, it completely and totally WASTES your time. Yet… it’s probably a mistake you’ve made many many times yourself. If you do NOT already subscribe, then take a free test-drive, right here: http://www.kingofcopy.com/ssnl

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Wednesday, February 14, 2007

If You’re Scrambling Around To Give Her Chocolates Today… I Have A Better Idea!

Before I get started I just wanted to remind you to listen to Tomorrow’s Seductive Selling Radio Show at 1pm Eastern time. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio

We’ll have a very special guest -- a filmmaker and entertainer -- so don’t miss out!

Now let’s get on with the show. When I was a kid, I used to go and buy my mom The Whitman’s sampler box of chocolates, at our local candy store. (The hood didn’t have things like Walgreens and CVS when I was a growing up.)

And if you’re still scrambling around at this late point to find some goodies for your wife or your partner or your mother or whoever, then listen up, because I have some “better than usual” words of wisdom. Perhaps you should consider getting your loved one -- or the object of your most ardent desires -- a box of Noka chocolates?

After all, it’s only $39 dollars for a box of 12 pieces. But make sure the recipient isn’t really a chocoholic, because in exchange for your $39 dollars plus tax and shipping, they will receive 0.9 ounces in TOTAL, amongst the 12 pieces. That’s .075 ounces apiece. Slightly more than the weight of your big toenail when it’s full-grown, after you clip it off.

I kid you not, and if you work the math through, this comes out to $693.33 per pound. And I’ll say that true love has absolutely NOTHING to do with whether or not you buy this.

Noka chocolates are part of the luxury retail market that STUFFS every issue of Robb Report, CelebStaff Magazine, and several other high-end magazines, with more ads than you’d know what to do with.

So whether you “get it” or not, appreciate that “paying a premium” is IN. People would rather pay more for good quality, than pay less for crap. (Except K-Mart shoppers of course.)
And in actual fact, Noka is NOT the most expensive chocolate around. Apparently a shop in Norwalk, Connecticut, called “Chocopologie,” offers $2,600-a-pound bonbons with pink peppercorns or crystallized violets inside them.

The owners of the Noka are both accountants (Imagine THEIR Valentine’s Day conversations, “Honey… was that a debit… or a credit?” “A credit, snookums.” “Great, I love you.”) and admit there really is nothing special about their chocolates, but that the product’s value is in the “gifting experience.”

In other words, this is the kind of gift you give, when you need to tell the person you give it to, exactly how much you paid for it.

Kinda like when you hire me to write a promotion for you. After you do it, you get “street cred” for what you did, and you enjoy the buying experience, fully.

Oh, and a VERY happy Valentine’s Day to my wife and daughter.

I’m out. Now go sell something, Craig Garber

P.S. This month’s Seductive Selling Newsletter will be mailed out at the end of this week. Right on page one I’m going to show you what is one of the MOST common yet crippling marketing mistakes, and how to fix it. Making this mistake not only costs you sales, it completely and totally WASTES your time. Yet… it’s probably a mistake you’ve made many many times yourself. If you do NOT already subscribe, then take a free test-drive, right here: http://www.kingofcopy.com/ssnl

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Tuesday, February 13, 2007

Here Is The Critical Difference Between Selling And Marketing:

For some folks this may not make any sense -- many people think “selling” and marketing are one in the same, but this is NOT the case. You see selling has to do with things like “closing” itself, or positioning yourself for the close. Selling involves pro-active effort, is sometimes confrontational, and you often have to “work” to sell.

As an example, you often think of making a “sales presentation”, or a “sales close” as part of conventional “selling.”

Now marketing, on the other hand… marketing has to do with “attracting” someone to get in front of you -- either in person, or in “theory” as an entry into some part of your sales funnel. And the odd thing about marketing is that the tougher you make it to get into your funnel, the less “selling” … or closing… or convincing… or any other kind of pushy and unnatural stuff you have to do.

So in effect, oddly enough, the more work you make your PROSPECT do to qualify to get “in,” in the first place… the less work (or, the less “selling”) YOU have to do on the back end to close the deal.

Now me -- I’d rather be a hard opener than a hard closer. I’d rather let my prospects do all the work. Plus, who likes “closing,” which IS somewhat confrontational, when you can simply do the equivalent of just watching your prospects walk to the back of the room to drop off their order form?

Mastering this, and knowing how to subtly massage your prospects behaviors here is VERY important. It’s called “positioning” and it’s often THE single difference between being able to command respect and charge a small fortune, and being honest and ethical, yet broke and struggling forever.

In fact, this topic is SO important, I’ll be covering “Posturing and Positioning” on this month’s Seductive Selling Coaching Call next Tuesday afternoon. All Seductive Selling System owners get to participate on this call, so if you want in and you do NOT own this system yet, you can get your hands on it right here, right now: http://www.kingofcopy.com/seductive

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.kingofcopy.com/ssnl

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Monday, February 12, 2007

22 Ways To Completely Eliminate ALL Your Marketing Headaches!

There are LOADS of routine problems and frustrations entrepreneurs have when it comes to marketing. For many, the big one – the pink elephant in the room if you will – is “How to get clients” in the first place.

Another question is how to convert prospects to buyers…

Still another big one is how to even FIND prospects for your business.

I could go on and on with questions like this, but I don’t have to. You see, a while ago, I recorded an 80-minute interview where I answered 22 hard-hitting questions just like this, and I offered it for sale at a dirt-cheap price -- $47 bucks. And… as part of this package, you also get the complete written transcript of the interview… a certificate for a free sales copy critique (that I actually do -- not some flunky apprentice or someone like that), and another special report that reveals a VERY simple secret I gave one of my consulting clients, and once they put it in place, it boosted their sales by 5% - I call this “The 5% Solution.”

That’s 5% forever, not one time only.

And here’s something else I did that makes this entire offer totally obscene. On top of everything else, since the quality of the recording wasn’t up to my usual standards (but was still MUCH better than MANY tapes and CD’s I’ve invested in), I also give you ANOTHER 82-minute interview I did, just so I feel better about things.

After all, I’m known for going above and beyond what you’d normally expect, because the truth is… NO ONE is more demanding of me, than me.

Anyway, I’ve recently re-released this product and I have 15 of them left in the office. If you want one of them you’d better move FAST and grab one. We recently sold out of our last supply – very quickly – and so this tells me I’ve got to boost the price. Besides, at $47 Dollars, if you can’t make 100 -- or even 1,000 times more with this information, then you should probably consider doing something else for a living.

You can get this OVERSIZED - and dare I say ridiculously underpriced package -- right here: http://www.kingofcopy.com/22ways

Or… perhaps you can empty septic tanks -- it’s a dirty job… but somebody’s got to do it.

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Free trial subscription to what is arguably the best damn marketing newsletter out there, plus a TON of free gifts, right here: http://www.SeductiveSelling.com

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Saturday, February 10, 2007

How To Kick The Crap Out Of Your Competition

Both of my sons wrestle. My older son, Nick, is slightly taller than me, but weighs about 40 pounds less. Most of that actually IS muscle, but I’d be lying if I didn’t take credit for carrying 15 pounds of extra flab there.

But this isn’t about my waistline issues.

So last night, Nick decided he wanted to wrestle me, and I of course, accepted his challenge. Now let me get one thing straight – proportionally, Nick IS stronger than me. He’s also a MUCH smarter fighter than me, both technically, experience-wise, and anticipation-wise. He’s also a red belt in Tae Kwan Do, so he knows loads of subtle small but VERY effective moves I have NO way of competing against.

However, I do have one HUGE advantage over Nick – I am MUCH stronger than he is (at least for now), and so, I won – and not with that much difficulty. See, I didn’t try and “out-maneuver” him… I couldn’t out “think” him… and I sure can’t put more moves on him than he can on me.

I simply played to my strengths, which is EXACTLY how you want to beat the crap out of your competition – in fact, in many cases, especially when you have to think quick and act fast – it’s your ONLY choice.

So for instance, if you’re trying to compete with Wal-Mart or any other kind of a big chain store… you don’t go after them by trying to out-price them – you’ll never win that game. (And in general, low prices are a VERY bad thing to compete on. Some dummy will always come along and be more desperate than you ever were, and work for nothing.)

You’d want to compete on personal service… guaranteed deliverability… access to decision-makers… quality of your goods and services – anything your competition doesn’t have a clue about or could care less about.

It’s easy to kick the crap out of your competition – just play to your strengths and attract those prospects these strengths appeal to.

Gotta run – I just heard they’re coming out with Borat 2 and I want to make sure I’m first in line for all the pop culture gossip. After all, I need SOMETHING to talk about on my radio show.

Oh, there is one big HUGE mistake most entrepreneurs make when they’re going after their prospects, and I spill the beans about it in detail right there on page one of this month’s Offline Seductive Selling Newsletter, and if you don’t already subscribe, then mosey on down to http://www.SeductiveSelling.com and take your FREE test-drive AND get $1,391 Dollars worth of FRE.E gifts. Do this NOW: http://www.SeductiveSelling.com

By-the-way, this is my first tip written on my new Mac, and… I’ve been told by a FEW of my reliable resources, that… once you go Mac, you don’t go back. True?

Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

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Friday, February 09, 2007

The History Of New Wave Music -- Subtle Insightful Marketing At Work

Before I forget, make sure you listen to yesterdays AWESOME Seductive Selling Radio Show. You can download it to your computer or even your ipod, right here: http://www.kingofcopy.com/ssradio

You know, the 1970’s was kind of an awkward decade, especially with respect to music. Recovering from the turbulent 1960’s -- which brought growth and a host of positive changes to music -- the 1970’s is known for being lackluster and stale.

For instance -- remember disco and leg warmers? Socks with toes? Tube tops and Welcome Back, Kotter?

Not exactly the most meaningful era, huh?

There was a stroke of marketing genius in the music biz however. What happened was, as the power and sphere of disco music continued expanding, the use of more “non-instrument” instruments continued to grow. Things like synthesizers and other electronic “music-makers” started playing a more essential role, and “real” instruments like guitars, pianos and drums, became less and less important.

And as a result, the quality and “experience” of music as a whole began declining.

The powers that be in the music industry -- meaning, the record companies -- knew this, and they also “sensed” what was needed was something “new.” You see, something “new” is always going to be attractive to your prospects, and the music fans of the 1970’s were no different.

So the term “new wave” was created, and for a short time, it gave the industry the slight jolt and revival in popularity it needed. In reality, “new wave” music was actually music that was made using MORE “machines” and less heart and soul. But nevertheless, it was embraced because of it’s moniker.

Hmmm... maybe next year we’ll have the NEW King Of Copy.

Nah, not yet.

BANNED: Do this NOW before the authorities have this issue BANNED! You see, this month’s Offline Seductive Selling Newsletter has the most CONTROVERSIAL headline of ANY marketing newsletter or magazine, EVER published. In fact, test-drive my newsletter this month, and if you can prove me wrong... I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of bonus gifts, if you DARE! Go NOW: http://www.SeductiveSelling.com

Now go sell something, Craig Garber

P.S. The Seductive Selling Marketing Hour For Entrepreneurs, now LIVE on the radio!: Call in (Toll Free 1-866-613-1612, or International 001-858-268-3068), or e-mail me at radio@kingofcopy.com and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

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Thursday, February 08, 2007

It Was 20 Years Ago Today,

Actually it was 33 years ago yesterday, that The Beatles landed ashore here in America. A TRUE rags-to-riches story, The Beatles started their career playing in the cellar of a Liverpool jazz club in late 1962 for a whopping $20 bucks a week. A mere 15 months later, by the time they visited the U.S., they were bringing down $10 G’s per show, and had grossed...


$17 Million Since Their Debut 15 Months Earlier!

Upon their arrival, THOUSANDS of fans were waiting for them in New York, just wanting to catch a glimpse of the Fab 4. This was the beginning of what became known as “The British Invasion”, music-wise, and it was a pretty big deal -- all part of the incredibly fast-paced cultural changing times America was experiencing.

Here, listen for yourself what The Fresno Bee Republican newspaper had to say on February 7, 1964: "The Beatles, Britain's beat singers with the mop hairdos, invaded the United States today and got a screaming reception from thousands of frantic teenagers. Some said the reception rivaled that given General Douglas MacArthur when he returned from Korea. Pandemonium broke loose when the singing quartet emerged from the aircraft and the shaggy dog type haircut became visible. Some 1,500 teenagers jammed a third floor observation deck, chanting 'We want the Beatles.'"

Now listen, I may be wrong, but I predict a very similar riot will take place this afternoon when my radio show airs, at 1pm. You can listen to it live, AND call in or e-mail me with some of your biggest marketing challenges or questions as well. Check it out at http://www.kingofcopy.com/ssradio

Be there, aloha.

BANNED: Do this NOW before the authorities have this issue BANNED! You see, this month’s Offline Seductive Selling Newsletter has the most CONTROVERSIAL headline of ANY marketing newsletter or magazine, EVER published. In fact, test-drive my newsletter this month, and if you can prove me wrong... I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of bonus gifts, if you DARE! Go NOW: http://www.SeductiveSelling.com

Now go sell something, Craig Garber

P.S. The Seductive Selling Marketing Hour For Entrepreneurs, now LIVE on the radio!: Call in (Toll Free 1-866-613-1612, or International 001-858-268-3068), or e-mail me at radio@kingofcopy.com and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Comments? Post ‘em on my blog here: http://www.kingofcopy.com/blog

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Wednesday, February 07, 2007

Cold, Sweet And Wet

If you went into your local grocery store and strolled down the ice cream aisle, you’d probably see NO less than 50 different brands available, probably more. And of those 50 brands, a small handful of them -- say 5 or so -- would be “upscale” brands.

Upscale ice cream usually means pricey ice cream with LOADS of extra butterfat and sugar, packed with big GOBS of all the candy, brownies, chocolate, fruit, nuts, and other yummy things that make ice cream so delicious.

We’re talking brands like Ben & Jerry’s, Baskin Robbins, Starbucks, and Cold Stone Creamery.

But back in the day, before all this high-end ice cream stuff got started, a little old brand from Sweden called Haagen-Dazs started it all. Remember them?

Well, here’s a little secret about Haagen-Dazs. See, the truth is Haagen-Dazs (believe me, that word is a pain in the ass to keep typing) really didn’t come from some sexy place over in Europe.

Nope, not even close. The company was actually started in a small manufacturing plant in the Bronx (Amazing how much class actually came from the Bronx, hey?) in the early 1970’s. A guy named Reuben Mattus started seeing how imported products were becoming popular, and so he figured if he targeted the buyers of these products (well-off, fairly well-educated), they’d be favorably disposed to spending an arm and a leg on some fancy “foreign” imported ice cream as well.

Good hunch, smart guy -- no, actually a freaking genius of a man, isn’t he?

As I always say -- studying markets is FAR more important -- and more profit.able -- than studying products. Don’t forget that.

TWISTED? OUT OF CONTROL? ALMOST ILLEGAL??? Maybe, but... this month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most OUTRAGEOUS and controversial cover of ANY marketing newsletter or magazine, EVER published. In fact, just test-drive my newsletter and if you can prove me wrong... then I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of FRE.E gifts, but ONLY if you are BALLSY enough. Get it on, right NOW: http://www.SeductiveSelling.com

Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

P.P.S. Comments? Post ‘em on my blog here: http://www.kingofcopy.com/blog

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Tuesday, February 06, 2007

Why Size DOES Matter, Baby

Ever meet someone who talks and talks and talks and goes on for what seems forever? For some reason when people are like this, they are REALLY like this -- meaning, they won’t go on a little bit -- they’ll go on pretty much forever, filling up whatever air time you give them, until you (often rudely) have to cut them off.

And THAT’S what the REAL problem is when you’re talking about long copy. People think long copy is bad -- and it is, when your copy goes on forever like the babbling moron I just described to you. Filling up the air with thousands of words and saying nothing is a cardinal sin in my book.

But outside of this, long copy, with LOTS of good solid information, a riveting story, a sweet offer, and serious bullet points bursting with benefits and solutions... frankly -- this can’t be beat. See, it’s not really an issue of long copy versus short copy, it’s really an issue of “completely spilling the beans in a compelling and persuasive way”... versus “boring the shit out of someone.”

And when you look at it this way, this makes a lot more sense, now doesn’t it?

Just remember this -- if you sent a salesperson out to pitch your stuff, you probably wouldn’t tell him to “keep it under 25 words or less”... and you also probably wouldn’t suggest, “Hey -- you’ve got an hour -- don’t shut up for all 60 minutes of it” either, now would you?

So the real issue is relevancy, not length.

And on that note, it’s about time... for me... to skedaddle.

TWISTED? OUT OF CONTROL??? I don’t think so, but... this month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most OUTRAGEOUS and controversial cover of ANY marketing newsletter or magazine, EVER published. In fact, just test-drive my newsletter and if you can prove me wrong... then I will gladly pay you $100 Dollars. Take your FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of FREE gifts, but ONLY if you are BALLSY enough. Get it on, right NOW: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) and listen to my radio show LIVE, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

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Monday, February 05, 2007

A Buyer’s A Buyer’s A Buyer - Even For The Bad Guys

Great Superbowl yesterday, wasn’t it? Glad I wasn’t sitting there having plunked down a thousand bucks for tickets, only to get soaked for 4 hours.

And what was up with that bad looking kerchief impersonating as a doo-rag, Prince was wearing? Obviously, he was going for the “Little Richard” look, but if he really wanted to get his groove on, he should’ve checked out my breakthrough new Automatic Pimpin’ Kit here: http://www.kingofcopy.com/pimpin

Anyway, what you need to know about today is that the old adage of “a buyer is a buyer is a buyer” is SOO true, even the bad guys know it. Here’s what I mean:

The best person to sell something to, is someone who’s already bought from you. Often, you do this at the point of original sale, in which case it’s called an upsell or a cross sell, or upon delivery it’s sometimes called backloading.

This rule of thumb (about your best buyer being someone who’s already bought from you) is SO fundamental, it even holds true for the bad guys. In fact, in the world of “scammers”, hitting someone up a second time is known as “reloading.”

Reloading is basically when a scammer comes up with a clever way of making a victim part with their money a second time.

For instance, lots of people who get scammed, will then get called from another scammer disguising themselves as some kind of law enforcement official, who’s come to rescue them. And since the victim is already in such a vulnerable state, they’ll usually spill the beans about everything to this new “savior,” but in reality they are simply being re-duped.

Sad, but true.

Scammers are now even selling the names and information of their victims, the same way list brokers and list managers will sell you mailing lists of people you can market your own legitimate business to.

The real lesson here is the value of your buyers list, and how, if you’re not already making additional offers to your customers, you sure as hell ought to be.

I CHALLENGE YOU! Here’s a challenge I will put up for the ENTIRE month of February: This month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most controversial and outrageous cover of ANY marketing newsletter or magazine, EVER published. I will be so bold as to tell you that if you decide to test-drive my newsletter this month, and you can prove me wrong... then I will gladly pay you $100 Dollars. You can take a FREE test-drive of the magazine right here, AND get $1,391 Dollars worth of FREE gifts, but ONLY if you have the BALLS worthy of this. If so, get on it, NOW: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber
P.S. IT’S ALIVE!: Make sure you listen to my radio show live, every Thursday at 1pm Eastern, and download all the past shows, at http://www.kingofcopy.com/ssradio

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Friday, February 02, 2007

A Simple Lesson, But Often Those Are The Best, No?

Today I have a simple story to tell you. Maybe it’ll help you, maybe not, let me know.

As you probably know, yesterday I broadcast my first radio show. As far as performances go, by no means was it close to even “good” for me. But... for a first show, it was definitely a solid “O.K.”

I was probably a little unsure of myself -- I’d never done a radio show before so I really didn’t have any kind of a framework to go by.

My voice was very monotone during the first segment - from nerves I’d say... my “teaser” intros were sometimes too short... and I probably spoke even faster than usual (and that IS tough to do).

But you know what?

It doesn’t matter because the next show’s going to be better, and the next show’s even going to be better than that. What DOES matter is that the thing got up-and-running, and now it’s done, and my life and my listener’s lives are only going to get better because of it.

Plus, reality is that people are very forgiving, and you are usually far more demanding of yourself than others will ever be demanding of you. And in the end, what counts is whether or not you are willing to be, as Teddy Roosevelt once said, “the man in the arena.”

That you were willing to get in there and DO the thing that MAKES it happen. Remember, you can’t get “better” at something, until you actually DO it, and sometimes you can’t get better at something until you fail at doing it.

So while my first show wasn’t anywhere near as good as the next one’s going to be... it did feel GREAT being in the arena.

I hope this helps you too. Now go and get ‘em.

Here’s the part of Roosevelt’s speech I was referring to. It was delivered in Paris, on April 23rd 1910:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly. Who errs, who comes short again and again, because there is no effort without error and shortcoming, but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions.

Who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Now before I go, I have a bit of a bombshell to drop on you. This month’s Offline Seductive Selling Newsletter, without a DOUBT, has THE most controversial and outrageous cover on ANY marketing newsletter or magazine, EVER published. I will be so bold as to tell you that if you decide to test-drive my newsletter this month, and you can prove me wrong... then I will gladly pay you $100 Dollars. You can take a FRE.E test-drive of the magazine right here, AND get $1,391 Dollars worth of FRE.E gifts, but ONLY if you have the BALLS to meet my challenge: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you listen to my radio show live, every Thursday at 1pm Eastern, or download any of the archived shows, all at http://www.kingofcopy.com/ssradio

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