Thursday, November 30, 2006

Who’s Watching All Those Dirty Movies -- Not You, Right?

When it comes to selling, here’s the thing: You’re only going to sell stuff people want to buy, period. You can’t convince your prospects to buy something they don’t want (although you can persuade them to buy it from you, if they DO want it), and sometimes, simply “asking” people if they want what you’re selling, isn’t good enough.

Here’s what I mean. Statistics were recently released that show total sales for adult industry products generated almost $13 Billion dollars (yes, that Billion, with a “B”) last year. Videos alone, accounted for almost $4.3 Billion dollars of that amount (not including internet sales, which represented another $2.5 Billion smackeroos).

As a comparison, total video sales during the first six months of 2005 (the only stats I could quickly find), were a hair over $7.3 billion. Which means, there are about one-third as many adult video sales as there are “non” adult video sales (rentals are excluded here -- we’re talking just sales alone).

And with over 13,588 adult titles released last year alone, it’s not like there isn’t going to be at least a FEW videos even the most picky viewer won’t like.

Now you may or may not buy, rent, or watch adult videos. But the point is, LOTS of folks do. In fact, it looks like millions of people are watching them.

And yet, if you went out and surveyed the general population, MOST people wouldn’t tell you they’re in this “marketplace.”

Something to consider next time you’re fishing for information. Are you asking the RIGHT questions, to the RIGHT people... and will they give you VALID answers?

**********
$1,391 in FREE Gifts, for being a subscriber of mine: http://www.kingofcopy.com/ssnl
**********

Now go sell something, Craig Garber

P.S. WARNING!: The cost to own The Seductive Selling System will be going up by $100 bucks in just EIGHT days, so now’s the time to get in on this thing, and discover The 47 Ways To Push Your Prospects Emotional Buy-Buttons, while YOU quietly laugh all the way to the bank. You’ll get every trick, strategy and technique to use, whether you’re selling in print, or belly-to-belly, in person. Get it here, NOW: http://www.kingofcopy.com/seductive

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Wednesday, November 29, 2006

Button Your Lip... And Don’t Let The Shield Slip

In 1983, when I was 20 years old, Roger Waters and the remaining members of Pink Floyd and whoever else happened to be in the studio with him, released an album called “The Final Cut.”

The album represented Waters last psychological musical go-round in dealing with the fears and scars remaining from his childhood, most of them brought on by the loss of his father in World War II, and a well-meaning but overbearing mother.

There was a song on the album (this was pre-CD, of course) called Paranoid Eyes. A pretty depressing song actually, but as most things Floyd did, carried off beautifully and leaving you feeling as strongly connected to the emotions revealed in that particular song, as you might be to your lover or your spouse.

One of the lines in the song says, “The pie in the sky turned out to be miles to high”, and for some folks this is true.

Especially when you don’t know when to shut up.

Here’s what I mean: About half-a-dozen years ago I was working on a marketing assignment with a few other fellas. We each negotiated our own deals with the client.

Of the three of us, myself and one other guy, were getting paid the same amount.

The third guy, however, was getting paid 20% less.

Know why this happened?

********
$1,391 FREE, for being a subscriber of mine: http://www.kingofcopy.com/ssnl********

The answer is simple: This guy told the client what HE wanted to make, and... since it was less than the client was willing to pay, the client quickly agreed.

Myself and the other guy, however... since we had NO idea what our limits were, we let the client tell us what he was interested in paying us, and we then negotiated upwards from there.

A simple simple strategy that cost the low man on the totem pole, quite a lot of money.

See, we did in fact, button our lips without letting the shield slip. And if you’re trying to get paid as much as possible -- I suggest you do the same thing.

The PAIN of discipline?: Only ONE more day left to get this month’s Seductive Selling Newsletter, and believe me, it’s a good one, STUFFED with inspirational stories about success and marketing nuggets of wisdom. In fact, on page 8 you’ll discover the benefit of the “pain” of discipline amongst several VERY “regular” people no different than you. Of, of course, by pain I mean, raking in tons of dough -- but... of course some people only look at the “pain” part and then fold. If you’re interested in the END result, ONLY -- and understand the deal about all this, then test-drive Seductive Selling, for FREE, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. WARNING!: The cost to own The Seductive Selling System will be going up by $100 bucks in just NINE days, so now’s the time to get in on this thing, and discover The 47 Ways To Push Your Prospects Emotional Buy-Buttons, while YOU quietly laugh all the way to the bank. You’ll get every trick, strategy and technique to use, whether you’re selling in print, or belly-to-belly, in person. Get it here, NOW: http://www.kingofcopy.com/seductive

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Tuesday, November 28, 2006

Pamela Anderson’s Curse

So now the news is out, Pam Anderson and Kid Rock (Mr. Rock?) have split up after 4 months (that’s almost 125 days!) of marital bliss.

My, my - who’d have ever thought that would happen?

The thing is, the same way kids model themselves after superstar athletes and fashion divas, Americans are SOO obsessed with pop culture and celebrities, it’s a contributing factor to the high rate of divorce we’re experiencing. If Pam Anderson can get into and out of marriages faster than she can get into and out of a car lease, then why shouldn’t everyone else expect this to be the norm?

After all, we model our clothes after celebrities... our expressions... our thoughts on world politics and religions... what we’re eating... raising children... the influence is HUGE. Marriage and divorce are no different.

When you see this enough, it becomes the norm. It’s what Cialdini calls “Social Proof” in “The Psychology Of Persuasion”. He says, and I quote, “The tendency to see an action as more appropriate when others are doing it normally works quite well. As a rule, we will make fewer mistakes by acting in accord with social evidence than contrary to it. Usually, when a lot of people are doing something, it is the right thing to do.”

This, by the way, is why testimonials are so effective.

Let’s face it, marriage -- and relationships in general -- are difficult. You need to be constantly committed, and you need to work to make them thrive. Two things that don’t come easy for most people.

Heck, I’ve got a GREAT marriage and we still need to “work it” or else it’ll stop working. And so does Pam. No matter HOW hot she is.

Now go sell something, Craig Garber

Get Out Of The RAT RACE!: In this month’s Seductive Selling Newsletter (which you only have TWO days left to get your hands on), you’ll discover what the word commitment REALLY means, how one man rode his commitment straight out of the “rat race,” and how much he was willing to gamble to get there. Test-drive it for FREE, right here: http://www.kingofcopy.com/ssnl

P.S. WARNING!: The cost to own The Seductive Selling System will be going up by $100 bucks in just TEN days, so now’s the time to get in on this thing, and discover The 47 Ways To Push Your Prospects Emotional Buy-Buttons, while YOU quietly laugh all the way to the bank. You’ll get every trick, strategy and technique to use, whether you’re selling in print, or belly-to-belly, in person. Get it here, NOW: http://www.kingofcopy.com/seductive

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Monday, November 27, 2006

The Truth About Cloning - If You’re Ready For It

Important: Watch Out For My Free Teleseminar post later on today. It’ll have the subject line, “Do NOT Read This Unless You Are Already Filthy Rich!”

You’ll want to register for it IMMEDIATELY, since the number of phone lines I have available is FAR less than the amount of people who will register to be on the call. Now lets get busy...

I’m not a beer drinker. Never have been.

In fact, I’m not really a big drinker of any alcohol at all, outside of the proverbial social drink I’ll occasionally have.

But I’m a very small minority. In fact, it simply amazes me how many people consistently drink -- and how much they consistently drink. I mean, maybe my coping mechanisms aren’t as swift as the average person’s, but life’s just tough enough being sober, you know what I mean?

The thought of trying to do what I do -- between work, family, writing, business, reading -- with a buzz on most of the time, is literally impossible to fathom. To me, it’d be like holding your breath while you’re out jogging -- just isn’t going to happen.

Anyway, I know I’m a minority because a few weeks ago I was in my local 7-11 during the evening rush hour, and almost every single person that came in (male and female), left with a 12-pack underneath their arms.

And seeing how all these people and the clerk behind the counter were either on a first-name basis, or very friendly with one another, you can only assume this is a regular - maybe even nightly - deal.

But really, that’s neither here nor there. What I want to talk to you about today is cloning. Not cloning as in, “hey, pass the cute little furry sheep over here”, but cloning as in, cloning your business, or... part of your business.

And many of the biggest beer companies out there -- unbeknownst to you... are smart enough to clone themselves to grow their revenues.

For instance, there’s a Belgian-style beer out there called “Blue Moon.” It’s an independent “craft” brew, that’s gaining popularity. (Probably selling hoards of it right now as we’re speaking, down at that 7-11 I told you about.)

What people don’t realize however, is that Blue Moon is as independent as a politician on the take. It’s manufactured in Canada by Molson Coors, the third largest brewing company sales-wise, in the U.S.

And unlike some of Molson Coors other beers, Blue Moon sells at a premium. About 50% more than “traditional” beers. So in this case, not only have they CLONED their business, but they’ve niched this new business to a higher demographic -- and I’m sure they’re using different marketing to reach this segment, different distribution channels, all that jazz.

After all, can there ever REALLY be “enough” beer in this world?

I think not, silly.

I would bet you can do the same thing in your business as well. Even if all you do is re-package the same thing to a different marketplace -- women... children... ethnic-groups... more affluence... people with less money... short people... stupid people... whatever. You CAN do this.

“Cloning” yourself is one of the smartest things any business can do -- that’s why franchises are so successful.

See, the only limits you’re going to have here, are the limits you place on yourself. Self-limiting beliefs cause FAR more failures than actual limits do.

In this months Seductive Selling Newsletter, which you can only get your hands on for THREE more days, you can read an incredibly uplifting story about how NOT having self-limiting beliefs has completely changed the lives of one of my Mentoring Group members and his family. His future is brighter than EVER before, simply by not having limits. Read all about it, and try it for free, here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Avoid the price hike: The Seductive Selling System is going up by $100 bucks on December 8th. Get it NOW: http://www.kingofcopy.com/seductive

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Friday, November 24, 2006

Better A Day Late... Than A Dollar Short

I’m sending this message to you a day late, but better a day late, than a dollar short, right?

I arrived back home from my nearly week-long excursion up through the east coast, the day before Thanksgiving, completely wiped out. Two or three days I can handle, no problem, but a week out just wears on me.

I’m not a particularly good traveler in the sense that basically, I’m a home body. I don’t like being away from my wife and kids... I don’t like not being able to eat what I usually eat... and running around in the winter time when you’re used to Florida weather, isn’t something you look forward to either.

But having said that, this was a FANTASTIC trip, and I’ll have news and pictures of it in December’s Seductive Selling Newsletter for sure - http://www.kingofcopy.com/ssnl (ONLY 6 days left to get this month’s Bang-Up issue). I learned LOADS of lessons I wasn’t expecting to learn, and spent time with some incredible people.

Some of these folks I’ll be able to tell you about, and others I’ll have to “block out” their identity. You’ll see what I mean in the newsletter.

Anyway, I wanted to tell you a couple of things:

One, pay close attention, because next week I’m going to be announcing my last, and best teleseminar for 2006. It’s called “How To Make 2007 Your Best Year Ever!”, so you’ll probably want to listen in on this. You’ll also want to register early as I only have 200 lines available and needless to say, people are going to be getting locked out.

And two, I’d like to wish you a belated Happy Thanksgiving. This has been one of the best years of my life and I certainly hope you can say the same thing for yourself. If you can’t, I suggest you do EVERYTHING in your power, to make next year better.

Me, I’ve met so very many incredible people I’ve gotten involved with, both professionally and personally... business is kicking... and my wife and kids are all happy and healthy, and actively involved with many different things. Again, I think I’ll be talking a little bit about this next month as well.

Lastly, I suggest you consider what Walt Disney said, because it’s something that’s been a great motivator of mine, for as long as I can remember. I’m a traditional “underdog” in the biggest sense, and frankly, those are the people I gravitate most closely to. We’re sort of like the unsung heroes of our own small worlds, and maybe of the big world too.

Anyway, Walt said “It’s kind of fun to do the impossible.”

And on that note...

Now go sell something, Craig Garber

P.S. Avoid the price hike: The Seductive Selling System is going up by $100 bucks on December 8th. Get it NOW http://www.kingofcopy.com/seductive

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Monday, November 20, 2006

Why Hope Is NEVER A Good Strategy

Walking up and down all over the streets of New York City -- whether you’re in midtown... Greenwich Village... or on the lower east side, the only thing you can think of is that it’s like walking through a GIANT shopping mall.

Over here there’s the luxury items like clothes and jewelry... down this end of the mall is luggage and sporting goods... and there’s even a section for coffee bars and cigars.

The most amazing this is, I see LOADS of new things each time I’m here -- even though I’ve strolled down these same streets in some cases, thousands of times.

The point is, you can’t see what you’re not looking for, and this is a good metaphor NOT just for seeing what’s going on around you, landscape-wise, but it’s also a VERY accurate metaphor for success.

For example, one of the things I spoke briefly about at a seminar last week, was how I try to surround myself with people who are MORE successful than me, people who’ve either experienced more of life, or who have experienced more in business. This way, I’m always “looking up.”

I strongly suggest you do the same thing. Looking down only gets you thinking “down”, and it’s hard to climb the ladder while you’re looking down, isn’t it?

I do this intentionally because I’m purposely searching for something. I’m looking for greater insight into what successful people do, and how they do it. What kinds of subtle mindset views they have, which may be different to mine... what kinds of systems do they have in place in their businesses, and frankly, I’m looking to figure out how I can adapt these strategies and ideas to my business, my mindset, and my own life.

And when I DO get good ideas, believe me I implement them as fast as possible. See, money is attracted to speed, and since being decisive is one of the 17 key principles of success identified by Napoleon Hill, all these things fall into place at once, causing tremendous movement.

What are YOU looking for, or are you blindly hoping to “stumble” across success? If you’re not on a mission... if you’re not “looking” for something VERY specific, you’re not going to find it.

Because you really can’t see what you’re not ACTIVELY looking for -- and that includes opportunity.

“HOPE” isn’t a good strategy.

Now go sell something, Craig Garber

P.S. If you’re looking for some of the most important success traits and mindset strategies I use to stay on top of my own game, on page 10 of this month’s Seductive Selling Newsletter, you’ll get to take a peek behind the curtains and discover some of the most valuable lessons I learned working on my first job -- at the World Trade Center of all places -- and how they’re helping me right now even as we’re speaking. Test-drive my Newsletter for Free, right now and get $1,391 Dollars worth of Bonus gifts, right here: http://www.kingofcopy.com/ssnl

P.P.S. Avoid the price hike: Seductive Selling System is going up by $100 bucks on December 8th. Get it NOW: http://www.kingofcopy.com/seductive

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Saturday, November 18, 2006

From Now On, Ask How Likely And Not How Much

From now on, ask how likely... and not... how much.

In 1882, in Parma, Italy, a young man was born who eventually emigrated to the U.S. when he was 21 years old.

This man, handsome, energetic, confident and charismatic, would change the nature of how business was conducted, and the effects of his accomplishments are still being felt today.

Unfortunately, this fellow took the old entry-level salesman's adage, "fake it until you make it", too far. In fact, he didn't just believe in this adage as he began his career -- he lived (and ultimately died) by it.

In fact, Charles Ponzi left a lifetime of fraud and embezzlement behind him.

Ponzi's first job as a waiter ended when he was fired for screwing around with the checks and got caught ripping off customers.

Undeterred, however, Ponzi headed north to Montreal where he became a bank teller and promptly got tossed in jail for forging checks. (Ponzi wrote to his mother that he'd found a job as a special assistant to the prison warden.)

After he was released, he was immediately sent back to prison for smuggling Italian immigrants across the U.S. border.

Following his second release from prison, Ponzi, now 36 years old, moved to Boston and shortly afterwards, came up with his "master" scam -- the "postal reply coupon."

These coupons were used by immigrants who would write letters to their families overseas in Europe, and since these poor families living in Europe couldn't afford to pay for the postage required to mail a letter back to America, the immigrants living here in America would instead enclose these postal reply coupons inside their letters, which their families could then use as return postage.

Basically, it was like sending pre-paid self-addressed stamps to families overseas.

Ponzi started scouting around for investors in his new idea, promising they could double their returns in 90 days, calling his company -- interestingly enough -- the "Securities Exchange Company." He got a few investors and paid them off promptly in a very low-key fashion. Of course, it didn't take long for word about this to spread like wildfore, at which point investors began POURING through Ponzi's doors.

By February 1920 (only 3 months after his business started), Ponzi had brought in over $5,000 dollars. By the following month, he'd brought in over $30,000 dollars... and by May of the same year, he'd racked up over $420,000 Dollars in sales, from greedy investors throughout the entire northeastern U.S.

By July, he'd brought in Millyuns. Widows were mortgaging their homes, and average families were withdrawing their life savings and dumping it into Ponzi's lap. And by paying out a few people ONLY, Ponzi's reputation spread, to the point where most people didn't even want to get their funds back -- they simply kept their funds reinvested instead.

Suddenly however, when word of a minor (unrelated) lawsuit against Ponzi came out, people began qestioning how he could have become so successful, in such a short time-frame. People began pulling out of Ponzi's scheme -- but... since he was so flush with cash, it was no problem for Ponzi to pay this small minority their just desserts.

Nevertheless, the Boston Post, and then the Massachusetts state regulators, began investigating his "Ponzi" scheme. Media mogul Clarence Barron (of Barron's financial newspaper) then wrote an article which explained that to cover all the investments
that had been made with the Securities Exchange Company, there would have to be approximately 160 Million postal reply coupons in circulation, but there had only been 27,000 issued to date (the postal reply coupons were sold through the Post Office, so records were kept).

When this news came out, it was basically the beginning of the end for Ponzi, as investors angrily stormed through his doors, and one month later, by the 2nd of August, he was broke. The feds shut down his business a few days later, ade his former criminal record was soon revealed.

By August 13th, Ponzi was under arrest and the 17,000 people who had blindly invested millions with him, would never recover that money again. Ponzi was sent to Federal prison for 3 1/2 years, and then faced state charges where he was sentenced to nine more years in prison. However, he jumped bail and escaped to Florida, where he quickly set up shop selling Florida swampland to gullible real estate prospectors.

Running from the law again, Ponzi fled once more -- this time to Texas, where he changed his appearance and tried to escape the country.

Ponzi got caught and was sent back to Massachusetts to serve his prison sentence. Released in 1934, at the age of 52, he was deported back to Italy -- alone, destitute and broke. After spending some more time as a petty thief, Ponzi died from a stroke
in 1948, a pauper in a charity hospital in Rio de Janiero.

It is from this story that the "robbing Peter to pay Paul" scam, appropriately called, a Ponzi scheme, originated.

There are many many lessons to be learned from this. First, a lion never sheds it's stripes. With very few exceptions, a thief is always a thief, and a liar is always a liar, just as a good man is always a good man. Integrity is what you do when no one's looking, and your actions along these lines don't usually vary from day to day.

You either ARE... or you aren't.

second, appreciate that Ponzi was so successful because he pushed very deliberate emotional triggers and buy-buttons in his prospects, that caused VERY powerful reactions. These triggers were the emotional hot-buttons of fear, hope, and greed, the "Bermuda Triangle" of selling financial gain. I cover each of these hot-buttons in DEPTH inside The Seductive Selling System - http://www.kingofcopy.com/seductive -- explaining exactly how to use them, step-by-step, and what mistakes you must avoid
making.

Lastly, the reason why Ponzi's scheme will work again -- if put to the test -- is because when it comes to "the big payday," people tend to ask "How much?"... when instead, they should be asking "How likely?" Sadly, the "fast easy money" sales pitch works so well, because of this.

The tragic human tendency of sticking your head in the sand to avoid reality gives con artists (ironically the "con" stands for "confidence") tremendous leverage. So strong, yet so weak.

Hope you're one of the strong ones.

There's no con, but lots of artistry in this month's Seductive Selling newsletter, and there's no mystery about the $1,391 in FREE bonus gifts you get along with your trial subscription, so check it out, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Avoid the price hike: Seductive Selling System is going up by $100 bucks on December 8th. Get it NOW: http://www.kingofcopy.com/seductive.

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Friday, November 17, 2006

How Even A Mediocre Man Or Woman Can Win The Game

Yesterday I flew up to Philadelphia to attend Jim Canale's real estate seminar.

Flying sucked.

We had a HUGE thunderstorm which lasted almost the entire night, here in Tampa - and it started moving up the east coast once the morning came. As a result, myself and literally HUNDREDS of other passengers had flights re-scheduled, or... in my case,
completely cancelled.

This meant the airport was jammed with angry mobs of people coming down like paratroopers on the customer service reps behind the counters.

When they cancelled my flight, there were 200 people who were lined up at the gate, waiting to get their schedules re-shuffled by TWO airline reps. At this point, it was more likely I'd sprout wings and fly to Philly on my own, then get a seat on the
next flight.

But... me being me, the first thing I did was think to myself -- "How can I get this problem fixed without doing what everybody else is doing?"

And so... I walked to the U.S. Airways counter at the OPPOSITE end of the gate, where NO ONE was lined up, and asked them if they could help me.

Turns out, the guy I spoke to was from Queens, New York, just a bus-ride away from where I grew up in the Bronx. After reminiscing with him about how easy it was when we were kids, to sneak down to the "good seats" in Shea Stadium, where the Mets play, he eagerly began helping me.

Not only did they get me on another first class seat on the very next outbound flight (which got delayed ANOTHER hour), but if I tell you him and his assistant delivered me what is perhaps the BEST service EVER given in an airport, I STILL don't think I'd be doing him justice.

I thanked him ever so much, and before I left, I asked if any of his bosses were around, so I could tell them what an excellent job he did, and he basically told me, "Look, we get paid to do this. You are the only person in the last few hours, who didn't attack me... who didn't think it was MY fault their plane got delayed... and who didn't get nasty with me, acting like it was their birthright to get another damn seat on a flight."

Persuasion is easy when you know the formula. In this case, all I did was politely ask if he could help me.

I was mediocre.

That's it, plain and simple.

But since this is not our parents world we're living in anymore, and the days of universal "basic common courtesy" are pretty much gone, if you have ANY manners at all, you won't just stand out, you'll be -- as Ryan Harris says -- a GIANT among men.

And this you can EASILY do.

In this month's Seductive Selling Newsletter, you'll hear how one husband and wife team went to EXTRAORDINARY lengths to create a lifestyle and a future for themselves, and how they went from desperately miserable, to incredibly excited. You'll see MAJOR decisions being made, serious action being taken -- in as little as 90 days -- and the beautiful results of their work. Try it -- FREE, and get $1,391 Dollars worth of gifts along the way, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Avoid the price hike: Seductive Selling System is
going up by $100 bucks on December 8th. Get in, NOW:
http://www.kingofcopy.com/seductive

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Thursday, November 16, 2006

The Problem With "Sales Training"

I first got into sales back in 1989. I'd just "done" my 3 years time with a (then) Big 6 accounting firm, and I'd had enough. Being a CPA isn't just boring, it's very black and white. Yes or no, fact or fiction.

And I don't know about you, but through my eyes, the world is many things, but it's a lot more grey, than black-and-white, that's for sure.

When I started my first sales job as a headhunter, they handed me a bunch of cards and said, "Start calling."

At my second sales job they taught me a lot about the "technical aspect" of what I did -- encouraged me to get all sorts of advanced licenses and certifications (which I did), and then told me to "be persistent" in finding business. "Call your friends"... "Call anyone you know."

Yeah, right.

In my third sales job, I had a boss who was a REAL loser. One of these frustrated kinds of guys who never got enough attention from his father or something, so he'd come to work and try and take it out on us newbies.

He used to run around saying I was "tainted" because I'd been divorced. Poetic justice came swiftly on this one though, when a few years later he caught his wife banging her Latin gym trainer.

I guess "tainting" gets its way around, every now-and-again.

His savvy sales training consisted of giving me the names of a few list brokers so I could buy names and start "dialing for dollars." I made literally 400 cold calls weekly -- that was all I could take.

With training like this, it's no wonder there's something like an 82% attrition rate in the life insurance industry after 2 or 3 years.

But the problem with most sales training, is that it's very very week. You're taught how to sell, as if selling is "work".

Selling, when done properly IS work -- but... it's much more "passive" work than you think.

What you should be studying instead of selling, is "attracting." Because it is FAR FAR better to attract business to you, then chase it down -- and far more profitable.

And THIS is the secret of selling that few people know, or care to understand. It's too difficult and too unconventional.

The old "Always Be Closing" sales mentality, sucks. It's frustrating, difficult, and obnoxious.

Now what I want you to do, is keep your eyes opened -- after Thanksgiving, I'm going to be delivering my final -- AND my best teleseminar of the year. I'll show you how to sell, regardless of what you do, in such a way so that instead of "pushing," "prodding," and "chasing" customers down, you're sitting back there on your own throne -- yes, like a king -- and they're coming to you.

I'm flying off to Philly today, to take Jim Canale's Real Estate seminar. It's about time I figure out what to do with all this money I'm making, and I know no one better than Jim, to clue me in on this. He is literally one of the sharpest guys I know.

In fact, a few months ago, Jim was my Audio Success CD of the month -- a DOUBLE CD set, no less!

And since I'm feeling pretty Thankful today myself, if you take a test-drive of my Seductive
Selling Newsletter any time today or tomorrow, and you then e-mail Anne the name of Jim Canale's company, which is "RealEstateRiches.com", I'll send you Jim's double CD bonus interview, on the house. But you MUST do this either today or tomorrow, and you MUST e-mail Anne at anne@kingofcopy.com. After that, all bets are off.

You can do this -- PLUS get LOADS of free gifts if they're still available -- NOW. AND, if you're paying attention, you'll learn more about "Attracting" business, than any place else. It's right here: http://www.kingofcopy.com/ssnl

Jim charges an arm and a leg for his time, so to get to listen to him for 90 minutes, isn't something you want to miss. He didn't get where he is for no reason -- you'll see for
yourself -- and you'll also learn a great deal about business, real estate, and life.

Now be a big boy (or girl) and go sell something, Craig Garber

P.S. Avoid the price hike: The Seductive Selling System is going up by $100 bucks VERY soon! Get it NOW: http://www.kingofcopy.com/seductive
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Wednesday, November 15, 2006

One Bourbon, One Scotch, One Sony Playstation

Call me a pop-culture snob, but there really IS a reason why I sort of keep to myself and I don't have loads of friends.

Here, dig this: Apparently the new Sony Playstation 3 is coming out this weekend. It's going to sell for either $500 or $600 dollars, depending on which doo-hickeys you get with it.

In anticipation of this roll-out, people are already camping out, taking time off work, SLEEPING IN TENTS, in front of Best Buy and Wal-Mart. (My Seductive Selling System should only be in this much demand.)

Here is a sample of what these devotees are saying while they're freeezing outside at 2AM. Not, "Oh Lord, give me the ability to make tons of money so that I don't EVER have to stand in line for anything ever again..." Not, "I am going to do everything in my power so that this is the LAST time I ever wait in line for anything..." And not even, "I wish my circumstances were different."

No, in these long moments of self-reflection and deep thought, they're saying, and I quote: "God, if it's meant to be, give a PlayStation to me."

And these guys aren't sacrificing any of their creature comforts here, either. These guys are HIGHLY motivated DOERS, sacrificing NOTHING to acccomodate their camping trip to the Best Buy parking lot.

Nope, they don't have their books and money-making information out there. No Wall Street Journal, no New York Times.

No siree. They're out there with their warm tents, electric generators to power DVD players (wouldn't be caught DEAD in the parking lot of Wal-Mart at 10 pm without mine), and of course, "old" video game consoles.

That's nothing, of course. The die-hards know the REAL deal about what to bring when you're in a situation like this. They have their "Overnight Video Game Survival Kit" packed and ready to go. Inside THEIR kit is wine, beer, and TV's.

Bet you can't top that, bubba.

Don't worry, though, bathroom breaks are allowed, and sharing of supplies is encouraged (but not mandatory, thank goodness -- who knows what's floating around in that swilly beer? Yikes!).

Call me a cynic, but is it any wonder why the pharmaceutical companies are so flush with cash, or why the government gets away with doing the things they do, in a world filled with mental quadriplegics like this?

While it pales in comparison to Mortal Kombat 7, in this month's Seductive Selling
Newsletter, I DO share a strategy one of my members used, to generate 21,850 dollars, in one e-mail, to a very TEENY TINY list. And if YOU don't want to wind up on line in front of Wal-Mart, this holiday season, I suggest you get it, NOW -- along with all the Free Bonus gifts I'm still offering you -- right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Avoid the price hike: Seductive Selling System is going up by $100 bucks on December 8th. Get it NOW: http://www.kingofcopy.com/seductive
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Tuesday, November 14, 2006

Oh The Things You Can Learn From Old School Phishermen!

O.K., so back in the day (starting in the 1920’s), there was this slippery con man named “Count” Victor Lustig.

Lustig was so slick, at one point he had 25 different aliases -- truly one of the greatest charlatans of the last century (gosh that sounds like it was so long ago, doesn’t it?). In fact, Lustig even swindled Al Capone out of 5 Grand, but that’s a different story for a different day.

One of his more clever scams was his constant selling and re-selling of Paris’ Eiffel Tower.

Here’s how he did it: Lustig had read that the upkeep on the Eiffel Tower was very expensive, and so he forged some official French government-looking stationery (Rumor has it, French government stationery looks similar to an old box of Quisp cereal, but I can neither deny or confirm this as I haven’t been to the French Foreign Legion building here in Lutz, in quite some time.) and pretending to be a government official, he called on five wealthy European entrepreneurs.

He told these old fellers that the French government had been forced to sell the Eiffel Tower because they could no longer afford the upkeep of it -- a very believable story.

He took each of them on a separate tour of the Tower, so he could spend time with them individually and select the most likely mark for his scam.

He wound up accepting illegal bribes AND official payments on behalf of the French government.

After the jig was up, he immediately left the country -- his victim too ashamed to report what had happened. The following year, the Count returned to France and sold the Eiffel Tower once again the same way. Only this time, the victim reported the crime, so Lustig wasn’t able to do it again for a tri-fecta.

The Count left a legacy of cons, across Paris and New York City, and he also left a “Ten Commandments” list of how to perpetrate a con. Oddly enough, most of this information is the same information you want to use when you’re trying to persuade someone to buy something from you for “good” reasons.

Remember, the difference between sales, and manipulation or deception has to do with intent. In sales, you’re persuading someone to do something that will help them.

When you’re manipulating or deceiving someone, you’re persuading them to do something at their own expense. That’s a no-no and if this is your deal, unsubscribe yourself from this list.

Here are the Count’s Ten Commandments, as taken from Kathryn Lindskoog’s book, “Fakes, Frauds, & Other Malarkey”:

1. Be a patient listener. It is this, NOT fast talking, that gets a con-man his coups. (In sales, your EARS, not your MOUTH, are your greatest assets.)

2. Never look bored. (This is often tough -- especially when talking to someone who’s boring.)

3. Wait for the other person to reveal any political opinions, then agree with them.

4. Let the other person reveal religious views, then have the same ones. (Not likely to happen here in the U.S., is it?)

5. Hint at seks talk, but don’t follow it up unless the other fellow shows a strong interest. (Hint: If the other fellow does NOT show a strong interest, check his pulse, he is probably dead.)

6. Never discuss illness, unless some special concern is shown.

7. Never pry into a person’s personal circumstances, they’ll tell you all eventually. (Boy that’s true. Especially on an airplane.)

8. Never boast. Just let your importance be quietly obvious. The rule against boasting does not always apply in the United States today. (I will add that if you boast, and if they other person gravitates VERY strongly to your boasting, then you either have a VERY live prospect you’re dealing with, or... a shallow scammer himself.)

9. Never be untidy.

10. Never get drunk.

Pretty thorough, I’d say. But if you want REAL inspiration, in this month’s Seductive Selling Newsletter, I’ll show you THREE stories of people who’ve dramatically changed their lives using secrets I’ve shown them. If these stories don’t inspire and motivate you to either get off your duff, or reach even HIGHER levels of performance than you’re reaching now, then you too, need to check your pulse because YOU may be dead as well. Try it, FREE... AND get $1,391 of Bonus gifts as well, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. The Seductive Selling System is going up by $100 bucks on December 8th. Get it NOW: http://www.kingofcopy.com/seductive
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Monday, November 13, 2006

Bikini Wax Or Chuckie Cheese? Why Not Both?

Let’s face it, one of the most difficult things to do in your life is raising a child. The amount of personal sacrifice -- AND the amount of discretionary free personal time you have to give up -- is simply HUGE.

Especially for women -- getting pampered or enjoying relaxing experiences like getting your hair and nails done, is no longer something you can count on regularly looking forward to.

Even sitting down and paying your bills is now a chore that must be done late at night, AFTER your day is “over.”

Every woman in this situation wants more time to take care of themselves, and whenever you have a situation like this -- whenever there is pent-up want (want, not need, controls buying, of course)...

As always, there’s an opportunity some smart entrepreneur can take advantage of.

And so, in L.A. and New York City, a number of new private clubs are opening up to cater to and satisfy these wants -- ALL of them -- those of the mothers and their babies, all at the same time.

These private clubs offer a variety of personal services for the moms and children’s activities for the kids -- each of them carrying a separate (and steep) charge.

Club membership usually is around $1,500 bucks to start, but I’d imagine as soon as these places become popular, fees will increase steadily. After all, country club membership fees are tremendous -- why should this be any different?

It’s not the venue that justifies the fees, by the way -- it’s the exclusivity... the sense of belonging... and the separation from everybody else (by the way, each of these emotional buy-buttons are covered in The Seductive Selling System - http://www.kingofcopy.com/seductive )

The décor in these places is very chi-chi -- not like your local daycare center. It really is an exclusive spa for moms and kids. They even have tarot card readings on site (For the moms, of course. What would you predict a kid’s reading, “I see... a brown poopy diaper in your future... soon... VERY soon...”)

These clubs satisfy a NUMBER of other emotional buy-buttons, including vanity and obviously, the need to belong to something.

And yes, they are elitist and may offend some moms maternal instinct, but so what? Those people aren’t prospects for these clubs, the same way I’m not a prospect for McDonalds hamburgers.

Apparently, there are enough families who are STARVING for membership in a club like this. One new club had 2,000 members after their first six months of opening.

Always remember, turn adversity into opportunity in your marketing. Position a perceived weakness as an outstanding strength. THIS is what successful marketers do.

And speaking of raising children, in this month’s Seductive Selling Newsletter (which I just finished writing in the wee hours of this morning), I reveal what happens to the bonehead kids whose parents wind up bailing them out of everything -- and it’s not good news, believe me.

But... if you listen closely to the story around this, you may just get the inside track to discovering one of the MOST valuable secrets of business success you will ever learn! Check it out right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Remember, the price of the Seductive Selling System is going up by $100 bucks on December 8th. Get it before it’s too late: http://www.kingofcopy.com/seductive.
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Friday, November 10, 2006

The Cardinal Sin Of Persuasion And How To Fix It

Yesterday I witnessed someone commit one of the cardinal sins of selling and persuasion. He "asked" for the business.

Now I know you're going to say, "Well geez, Craig if you don't ask for the business, you won't get it, right?"

But this is only partially true. What you need to do is ATTRACT someone first, and then once you know they're interested, in the right situation, they'll ask YOU for an opportunity to work with you, if you've positioned yourself right.

And then... "if" you have room to let them in, only THEN... can they have the pleasure of working with you.

Make sense?

If you have to ask someone if they want to work with you, you've lost all your positioning in the deal, and your ability to control your business (and your destiny) has been removed from the equation.

That's why using 2-step lead generation is so powerful. Instead of "asking" someone if they want to buy, you seduce them with your free report, website, CD or whatever you're using to generate leads.

In fact, NOT using lead generation, or using it incorrectly, is the biggest mistake most entrepreneurs are making, that can EASILY be avoided.

In the Seductive Selling System - http://www.kingofcopy.com/seductive - there is a one-hour interview I did, which goes over the nuts and bolts of lead generation, telling you EXACTLY when to do it -- and when NOT to.

See, there are FOUR selling situations when you simply MUST use a 2-step lead generation system to make your sale, otherwise you're dead in the water.

I can't tell you all of them - I do that on the Audio CD - but I will reveal one of them: When you are selling something with a high price point, then you MUST use some kind of a lead generation system. It doesn't matter whether you're using a platform speech, a free report, or an interactive DVD as your lead generation, but you MUST use it. Because inherent to selling goods and services at high price points, especially to strangers, is some sense of "doubt" and... when there's doubt, there's also some level of distrust lingering around -- even if it's below the surface.

And not dealing with this issue, is like not dealing with a tooth-ache. You can ignore it for a while, but at some point... once the pain of ignoring it becomes greater than the pain of NOT ignoring it, you're going to come crawling on your hands and knees into your dentist's office for relief.

I DO spill the beans about the other 3 situations where you MUST use lead generation, in great detail, on this hour long interview, which you can find inside The Seductive Selling System, and just for the record, here are a couple of other things you should know about the system as well:

One, I just bumped the guarantee on it up to 6 months -- that's how many GLOWING reviews I've had about it, and that's how confident I am about my ability to deliver quality and value to you. And two... the price of the system is going up by $100 bucks in less than 30 days. So, jump on it NOW: http://www.kingofcopy.com/seductive

Now let me tell you something about someone who knows the art of persuasion, just about as good as -- but probably even better -- than anyone else I know. There's a man named Ted Thomas who lives over on the east coast of Florida, who's been involved in the real estate game since Christ was an alter-boy, and Ted is not only an information marketing wizard, but he's also one of the top three platform sales speakers I've ever seen.

And on this month's Audio Success CD, which you get with your trial subscription to The Seductive Selling Newsletter, Ted lets the cat out of the bag about some of his STRONGEST platform selling techniques, which YOU can start using, IMMEDIATELY, either at your next speech, or even at your next belly-to-belly meeting with a prospect.

In fact, I was surprised how candid he was, given the fact that he coaches people on public speaking, and charges a small fortune for his services. You can take that trial and get Ted's CD, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber
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Thursday, November 09, 2006

Life Is Just A Game And There's Many Ways To Play

In 1976, bassist Stanley Clarke came out with what turned out to be a landmark album, called "School Days".

One of Clarke's songs was called "Life Is Just A Game" and it was a real winner.

I loved this song and I used to play it all the time. Smooth groove... huge crescendo building throughout and peaking at just the right time -- and simple but profound lyrics.

In fact, I liked this song so much, I used the main chorus as the quote underneath my high school yearbook picture (Bronx High School Of Science, class of 1981).

The quote went like this, "So life is just a game, and there's many ways to play... and all... you do... is choose."

Like I said, very simple, but extremely deep, wouldn't you say?

So, why DO people choose one way or another?

I don't pretend to know all the answers to this obviously somewhat rhetorical question (I've been DYING to use that word "rhetorical" for a while now.), but I do know a few of the answers.

For instance, why do some people have a problem with relationships?

Well, a few answers come to mind -- maybe they don't have good communication skills... or, maybe they don't understand successful relationships take LOTS of work... or, maybe they don't realize it's give-and-take a lot of the time -- compromise, being happy for the other person involved, even when you have no CLUE why they made a decision to do this or that.

And how about business?

Why do some people choose to be successful, while others toil away like servants grinding straw into mud for years, with nothing to show for it except thick calloused hands and a permanent "crick" in their back?

In some cases, let's face it -- they just don't know any better and for whatever reason, these folks can't help themselves. These cases are truly few-and-far-between though, and are primarily limited to isolated groups of people who are either living in third-world countries (in which case, their definition of success isn't really relevant to what I'm talking about, anyway), or people who are illiterate and have no access to television, newspapers, or any other form of media.

Right -- that's almost no one outside of perhaps the prison population.

Others shy away from success because of fear. Either fear of failure, or... as in my case, it was fear of success. See, when you grow up having loads of negative garbage stuffed inside your head, instead of tossing all that crap out, what winds up happening is, it marinates in there for years, like dirty swill -- so by the time you're fully-grown, what you end up with, is one powerful stenchy stinky mental soup.

And that's bad, of course.

Very very bad.

So in my case, I had to spend LOTS of years working on getting all this stuff right. Lots of mental "flushing" of this swill, over-and-over again.

One thing that helped me a GREAT deal was reading another very simple but profound piece of information. It was an old book called, "The Science Of Getting Rich". I've now made this book available, and I've also added some stories about my past to the book. How my past affected me, and my process of "arriving," if you want to call it that.

I still re-read The Science Of Getting Rich at least once a year, and I'd suggest you do the same thing. It'll be the best ten bucks you've ever spent, and you can get it right here: http://www.kingofcopy.com/science

Get it or not, it's up to you. All you do is choose.

Now go sell something, Craig Garber

P.S. If you get in NOW, while this offer's open, I will give you $1,391 Dollars worth of FREE gifts, just for test-driving Seductive Selling: http://www.kingofcopy.com/ssnl
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Wednesday, November 08, 2006

Do You Have Your "False Ass" On?

Penelope Cruz recently wrapped up production of a movie called Volver. It's an emotionally charged gut-wrenching movie about child abuse.

In the movie, Cruz plays the mother of a teenage girl who is being abused by her step-father, Cruz's husband. Cruz, a strikingly good-looking woman, had to wear a "false ass" to make her look more believable in her role.

My question is, when it comes to marketing, are you wearing your "false ass" to make YOU more believable.

Now don't confused here. I'm not suggesting you shouldn't be truthful or genuine when you're speaking to your customers and prospects. All I'm saying is that there are certain things you MUST do, that dramatically increase your believability. (And don't get believability confused with "credibility" -- the two are VERY different.)

Here are a few things you can do to boost your believability in your marketing. "False ass" shortcuts, if you will:

  1. Use testimonials. I can't tell you how many people send me marketing that doesn't have a testimonial in it. If you don't have any testimonials, then give a bunch of your products away for free, just to get them. And don't just use any old half-assed testimonial. If you want to see the RIGHT way to use testimonials, just look at the web page for my Seductive Selling Newsletter, right here: http://www.kingofcopy.com/ssnl
  2. Show PROOF! of what you're doing. People want results, baby, so make sure you show them. I recently had lunch with one of my members I met at a seminar, and he told me there were many reasons why he wanted to buy my Seductive Selling System, but the one thing that pushed him over the edge, was the actual display ad I showed in the sales letter itself. This, beyond anything else, let him know I could deliver results. You can see that display ad on this webpage here: http://www.kingofcopy.com/seductive
  3. Remove the risk from whatever it is you're selling! Make your guarantees big and bold. Along those same lines, I've just increased my guarantee on my Seductive Selling System from 90 days to 180 days. Why have I done this? The answer is simple, the system is selling like hot-cakes and I am receiving GLOWING, unsolicited testimonials. When events like this are happening, you know you've got a winner on your hands, and giving a guarantee like this is a no-brainer. Again, you can see those guarantees right here: http://www.kingofcopy.com/seductive
There are several other techniques you can use, but for now, these should be enough to get you started. Take a look at how I've positioned each of these strategies in my sales copy on the pages I referred you to and see what you can do to improve your own marketing using these ideas.

Now go sell something, Craig

P.S. Get $1,391 Dollars worth of FREE gifts while this offer lasts: http://www.kingofcopy.com/ssnl
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Monday, November 06, 2006

Her Sweaty Wet Curls In The Palm Of Your Hand

Yesterday I worked out later than usual. I met my sons at the gym after they finished school, and then came home and spent some time with the family.

After dinner, we all went out into the jacuzzi to relax -- something we RARELY get the time to do together as our fast-paced lives don't often give us a moment to put the brakes down on them, anywhere nearly as much as we'd all like.

While we were enjoying the warm water, Samantha kept saying a word that kept sinking deeper and deeper into my head, over-and-over-again. Every time she says it, no matter where we are or what I'm doing, it's like the heavens are opening up, shining rainbows down on me.

It's funny, because even when I was younger and my sons were little, I enjoyed this word the same way, but perhaps because Sam is my youngest, or perhaps because she's a girl, or perhaps I'm older -- things just seem go go in slow motion when she says it.

Oddly enough, that word is "daddy."

After the fun experience we all had last night, it reminded me of a story I wrote about a year ago. At the time, I received a lot of comments on it, and so I wanted to share it with you again. I hope you enjoy it as much as I enjoyed writing it. Here you go:

There are few things that stop me dead in my tracks.

Most of the time I'm on "full-tilt" as Janis Joplin used to say -- and trust me, this is a blessing... and a curse. Slowing down isn't always easy.

But one of the things that means everything to me -- one of those "moments I always MAKE time for" -- is when it's time to put my daughter to bed.

You know, it's funny, but your kids mark your aging and mortality, more than anything else in the world. For instance, you don't usually look at yourself in the mirror and say "Gee, I'm aging"... and especially when you're active and fit and you take care of yourself health-wise like I do, it's also not often you stop and say "I can't do what I used to do when I was younger," either.

But you will quite often look at your children from time-to-time and see simply incredible changes in them -- either physically, developmentally, or as far as what they do on their own without you -- and realize "Gosh, I remember way back when..." and then you DO feel like vast spans of time has lapsed, simply "because."

Anyway, like I said, I love putting my daughter to bed.

We usually talk for a little bit, and then she just falls asleep cuddling her little doll.

Last night, I thought she was asleep and when I got up, she said, with her eyes closed, "Don't go daddy. Hold my hand."

I laid back down with her and I let her curl her little fingers around my thumb, while I gently cupped the rest of my hand around the back of hers.

There are certain distinct facial features that babies, infants, and young children have, that get lost as they get into their "older" years -- let's say by age 8.

For example, her lips.

The distinction between your lips and the skin immediately around your lips, is very defined when you are young. It's like the line around the rim of your lips sort of loses its sharpness as you start aging, as if fine sandpaper has somehow slightly smoothed this edge, making it softer and less noticeable.

Women are obviously aware of this, and use lip-liner to bring that definition out once again, as it is a truly beautiful characteristic.

And her eyelashes.

You can see each individual long dark eyelash as if it was a slim rod growing up out of her eyelids, slightly thinner than one of those narrow pencil leads you slide into an automatic pencil, but nowhere nearly as stiff.

And as she's falling asleep, I'm lucky enough to rub my course calloused fingers back through her silky fine blonde damp curls, and over her perfectly smooth round head.

I can feel each of her long viny hairs over my clumsy hands, which somehow don't seem to be so clumsy at those moments.

As I'm looking down at her face and at her tiny little body, I'm wondering -- hoping with all my might, that somehow I will never ever lose this feeling, or these memories -- that I can somehow permanently press this image into my mind like an artist burns the edge of a soldering iron into a wooden block, creating permanent etchings of a design.

I wonder if there is a way I could instantly recall images, feelings, and experiences like this one, that are buried away inside my memory banks "automatically," the same way your elbow "automatically" twitches when you bang it in that spot right behind it -- whenever I get down or frustrated by something that's going "wrong".

Although at this very moment, it seems hard to think anything could possibly be "wrong" in my life.

She is only the second woman in my life I've ever gotten close to -- her mom (my wife) being the first. Both of them have a very soothing effect on me, and they are perhaps the only people I've ever listened to at first blush.

Strange, isn't it? That someone so little, can be so important and so vital to your being...

On second thought, I don't think I'll have too much trouble recalling this experience -- at least not for a good long while anyway.

Peace.

Now go sell something, Craig

P.S. Get $1,391 Dollars worth of FREE gifts while this offer lasts: http://www.kingofcopy.com/ssnl
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Only 55 Days Left To Close It Out

O.K. I'm back in town... I'm full of juice... and there are only 55 days left in 2006 so watch out - Lord knows what's going to come out of my mouth during that time.

Today I've got something very very cool to announce: From now on, I will no longer be posting my daily e-mails to my website archives. Instead, they will be posted to a a Blog called "Seductive Selling And The King's Ramblings", and you can find it here: http://www.kingofcopy.com/blog

You'll also be able to make comments on the blog, so feel free to offer up your own opinion about whatever it is I have to say. Don't worry about not agreeing with me, or -- for that matter, don't worry if you completely DIS-Agree with me. It's a free world, and plus... frankly, since you don't sign my paychecks, it's not like I'm going to be losing any sleep over it either.

Let's see what's in my mental goodie-bag today...

Just got back in from The Information Marketing Summit in Atlanta, and one thing I ALWAYS appreciate is coming back home to Florida -- in Atlanta it was cold, and even though the hotel was "nice", the heat didn't work. So no matter HOW high I cranked up the thermostat, I wound up sleeping with like 3 layers of clothing and when I woke up in the morning it felt like I was back living in New York City, 20 years ago.

I met a few new faces there, I got the chance to meet several members of mine in person (thanks for the book Ryan Harris, and thanks to Eric Ruth and Sean Greeley for lunch) and I had a chance to get to know a few people a LOT better and I formed some lasting friendships with a few other folks who my newsletter members will soon be hearing on a monthly Audio Success CD (thanks to "The Leads King" Bob Regnerus and to Alex Nghiem).

Now here's something I heard over-and-over again at the event -- both from newbies, and even from people who've been doing what they do, for a long while: "When are you qualified... and HOW do you make yourself the "expert" in your field?"

This is a challenge almost everyone in their particular industry, who makes it "big" has to deal with at one time or another. And let me just say this -- (and it was something I covered extensively in last month's Seductive Selling Newsletter http://www.kingofcopy.com/ssnl )

Here goes: In case you're wondering, I'm NOT an actual King. I don't wear a crown... I don't sit on a throne (excluding the potty, of course)... and I don't have a scepter.

Some days, it seems like NO ONE listens to me, including my kids, let alone having an entire kingdom being at my beck-and-call.

I don't have a bevy of servants carrying trays of food up to my office... and I only have one wife (and what a job SHE has, believe me). I do FEEL like a King on some days, but frankly, that's a mutually exclusive conversation to this one.

The point is, just freakin' MAKE yourself the expert and worry about it later. I -- as King, of course -- am giving you permission.

Regardless of how uncomfortable this may make you feel, rest assured you'll suddenly feel MORE comfortable once the cash starts rolling in. And of this I feel VERY certain. Believe me, I've been on both sides of that equation so I know a little bit about what I'm saying here.

Do it now. Because, as one of my favorite sayings goes, "It's far better to ask for forgiveness... than permission."

'Nuff said.

Now as you know, the price of The Seductive Selling System - http://www.kingofcopy.com/seductive - is going up by $100 bucks VERY soon. And here's what Frank Edwards, from Dover, England, had to say about this:

"Craig, if there's anyone out there sitting on the fence -- trying to decide if the Seductive Selling System is all it's trumped up to be -- then all I can say is... it IS all it's trumped up to be -- and more!

The DVDs and Audio interviews are FIRST CLASS.

They're packed with so much REAL WORLD business advice, that you can't possibly NOT get something life changing out of them. Now that may sound like a tired old cliché, but it's TRUE. Just listening to entrepreneurs giving business advice and wisdom is truly inspiring.

The monthly Seductive Selling Newsletter is a fantastic resource and reference of business advice. And the Ad copy dissection you do is a copywriter's WET DREAM!

The way you highlight the emotional hot-buttons in each piece is so educational -- and really drives home the hot-buttons outlined in the manual.

I'm out of things to say about the whole package -- so to anyone who's thinking of making the INVESTMENT in the system -- just buy it and LEARN!"

Thanks Frank, and if you want to hop on the same gravy train Frank's now able to ride, then get on your stop, right here: http://www.kingofcopy.com/seductive

Now go sell something, Craig

P.S. I will give you $1,391 Dollars worth of FREE bonus gifts, while this offer lasts: http://www.kingofcopy.com/ssnl
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