Again… it’s the market that makes this thing appealing.

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Again… it’s the market that makes this thing appealing.

Posted May 9 2007 in Direct Response Marketing

If I’ve said it once… I’ve said it a thousand times — targeting your services to individual slices of your marketplace, is far more effective than targeting everyone and just “hoping” for the best.

Here, listen to this:

A Dutch escort agency has just started a special “de-flowering” service, targeted to computer geeks. The owner — a sociology student — accurately identified there’s a preponderance of socially misfit computer geeks who need help in this area, and… most important — they’re willing to pay for it.

At this point, testimonials about the services are “glowing” to say the least.

Remember, HOPE… is NOT a good business strategy. Marketing to segments of your customers, is.

Now listen, I’m off to New York City for a much-needed vacation for a few days, and while I’m gone I want you to behave. And one of the things I simply HAD to finish before I left, was the May Seductive Selling Newsletter. If you don’t subscribe to this newsletter, honestly — you’re literally missing out on the best “behind the scenes” inside marketing secrets for entrepreneurs.

This month, for example, I reveal an ad I wrote that TRIPLED a clients business — and… he’s just getting started!

And here’s a note I received just the other day, from a long-time subscriber of mine, Darryl DeLong, from Nashua, New Hampshire: “”Been reading every issue of the Seductive Selling Newsletter religiously. I get it in the mail, rip it open and don’t put it down until I’ve read it thru completely. It’s that GOOD. The copy examples you review and pick apart are extremely informative. It’s an opportunity every month to learn from one of the best minds in copywriting and improve on the copy I write for my clients.”

You can test-drive the newsletter for free, right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Check out The Big Scramble, LIVE!!! This month’s Audio Success CD interview is with Chris Pizzo, and he reveals how he created a 7-figure continuity program by back-selling his existing customers into it! This guy’s got more things going than an octopus has fingers. Check it out with this month’s Newsletter, and get $1,391 Dollars worth of bonus gifts, right here: http://www.kingofcopy.com/ssnl

Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)