I GUARANTEE (With My Own Money!) You Will Walk Out Of My January 2009 Emotional Copywriting Seminar And Ad Writing Workshop, With A "Ready To Go" Completed WINNING Display Ad, Website, Sales Letter, Or Lead-Generation Ad, No Matter WHAT You Do For A Living!
(And don’t worry, you’ll even get to go over it with me
after the workshop, in case it takes you a little longer!)

Five reasons why this ISN'T just "another copywriting seminar:"

1. For starters, everyone who attends this small and intimate event, is walking out of here with a completed ad or sales letter. And considering it would otherwise cost you $60,000 plus royalties to hire me outright, this is not only the best deal of the year for you, but it's the best deal of your entire lifetime!
   
   
2. Plenty of people can write copy.  But NO ONE can write copy that compels readers at an emotional "gut" level, the way I do.  And as you know, the fastest and surest way to get your prospects to buy, is by pushing their "emotional buy-buttons."  This will be the fundamental focus of every strategy and subtle nuance we discuss at this workshop.  Magic bullets that make people buy?  We'll go over them.  Special "hot" words that stop people dead in their tracks?  I got 'em and I'll give 'em to you. Making your prospects well up with optimism and hope for a better tomorrow because of what you have to sell them?  That's what selling is all about. 
   
   I'll take you by the hand and show you, step-by-step, exactly how to do this, by giving you an easy and systematic process to go through, so you wind up spending time only doing those things you NEED to do.
   
   
3. This is a ONE-TIME ONLY event!  It is NOT a workshop I plan on running this year, and then next year, and then the next year again!  With so many projects, new developments, and new businesses I'm working on, I thrive on change and on new challenges.  This is a one-shot deal only, where I'm going to reveal all the behind the scenes secrets to writing clean, emotionally compelling sales copy that eliminates selling resistance.
   
   
4. I am going to show you how to take the "headache" out of writing sales copy, and the pain out of writing sales letters! When you have a step-by-step process of doing things, all you do is follow these steps in order, and then you're done.  It's like going to the grocery store -- you look at your checklist: Do you need butter this week?  Yep.  How about milk?  Sure, just ran out.  How about cookies?  No, not this week.  With your sales copy checklist, writing winning sales letters and powerful ads is just as easy.
   
   
5. I will also, for the first time only, reveal the 15 most important secrets Gary Halbert taught me, when I worked with him back in 2003, that I’ve never revealed before, and do NOT plan on discussing again!

"Join me here in Tampa and I'll give you everything you need to know, about how to create effective sales copy that makes you a small fortune. I will hold absolutely NOTHING back, and you have my personal word on this."

Dear Friend,

Nobody reads ads. 

People read what interests them, and sometimes it's an ad.  That's why emotionally compelling copywriting, is “the Swiss Army knife” of selling. It is the single most important and most reliable skill you can count on, that generates the most amount of money for you, in the shortest amount of time.

Take me, for instance. Back in the 1990’s, prior to getting involved with writing copy, and with understanding how to apply emotional direct-response marketing to business, I was just another average dead-broke financial planner. I had no idea how to get my next client, and I spent most of my time riddled with anxiety, hoping “something” would change in my business.

But as you and I both know, “hope” is not a very good business strategy, is it?

Today however, things are very different. Last week I just turned 45 and I am now on track to have the mortgage on my lake-house fully paid off before I “semi-retire” at age 50.  Not that I’ll stop working then, but I won’t HAVE to work any more at that point. And that’s something most people don’t get to achieve, let alone achieve it in such a short time-frame.

Last year, I made a hair north of $578,000, with a small list of less than 5,000 names. And in case you want proof of that, here it is:

(The balance of my earnings came from consulting and copywriting fees that were not processed through my shopping cart. I have copies of canceled checks for the balance, here in my office if you want to see them.)

And here’s proof of the size of my list. This snapshot was taken on January 16th, 2008, and is actually the GROSS number of people on my list, including 700-800 unsubscribes, and including 816 new people my friend Christian Godefroy had just referred over to me. So in reality, my list was much closer to 4,000 names than 5,000.

But in any case, what I accomplished is almost unheard of, and the ONE thing that made this happen, is my ability to crank out an abundance of sales copy that’s not only effective, but is more emotionally compelling and more persuasive, than any other sales copy out there.

Today I am one of the most prolific and highest-paid freelance copywriters and direct-marketing consultants here in America. I see clients only in my home office here in Tampa, at $7,500 a day, and I won’t even think about sitting down and writing a marketing campaign for someone unless they’re willing to pony up $60,000 plus ongoing royalties.  I also run an active consulting practice working closely with entrepreneurs from all around the world, in a variety of coaching and Mastermind Groups. But don’t believe me, listen to what I’ve done for a few of my clients:

• A lead-generation piece I wrote for Chet Rowland, the owner of one of the largest independent service companies here in Florida, produced a 7.5% lead-generation response, when mailed out to an ice-cold list in what was assumed to be “a completely unresponsive" marketplace! In fact, we split-test no less than THREE different versions of letters I created, and all three of them came within a .7% response rate of each other!
  
  

  "Millions more!" “All I can say is, I wish I found Craig Garber ten years ago.  That would’ve saved me a lot of frustration and headaches, not to mention I could have made even millions more dollars than what I already have. Not to mention the money I wouldn’t have wasted looking for someone like him. And if anyone wants to speak to me in person about this, they can call me at 813-920-9049.” Chet Rowland - Tampa, Florida

  
  
• I suggested to a private consulting client, Brian Deacon, from Asheville, North Carolina that he “dump” his non-performing business, which was draining the life out of him, and instead get into one that would leverage his talents and relationships more effectively. To Brian’s credit, he accepted my comments and did as I advised. He also hired me to write his first mailer for this new business. Result: AN UNHEARD of 42.7% Response on his FIRST mailing, and $152,751 in sales! (And no, you are NOT misreading this.) Oh, and by-the-way, Brian (a former VP of Global Marketing at Microsoft - who worked side by side with Bill Gates) recently told me he expects this new business to bring him in over $3.5 Million Dollars in revenue over the next 12 months. Not bad for a guy who at the time, was drowning in debt and just a few months away from having to abandon his dream of becoming a successful entrepreneur, is it?
  
  

  "Craig said NO." “Hi Jeff, Craig is awesome...I did a day of consulting with him a while back and it was worth every penny I paid him!   After spending time with Craig it was obvious my current business was not getting me where I wanted to be...he really helped me reinvent a new business. Additionally, I wanted to hire him to write copy for my old business and he told me that he wouldn't do it because he didn't see how it was going to improve my current business situation. When any other copywriter would agree, Craig said no because his reputation was on the line! I have found Craig to be very straight-forward...he is not going to BS you or tell you what you want to hear."  Sincerely, Brian Deacon - Asheville, NC

  
  
  
• And two months ago, I started a new, niche business with a former client of mine. Before even lifting a finger to develop the marketing systems for our initial clients, I was able to collect $84,000 in fees, ahead of time! (Oh, and by the way, this was the second time I did this. The first time, with the Pre-Foreclosure Success System, I collected $45,000 in advance.) What made this particularly rewarding, was that 3 weeks prior to signing up, these participants (who paid me an average of $6,000 each), had never even so much as heard my name before!

See, THIS is what killer marketing strategies and GREAT sales copy does for you -- it provides you with HUGE sums of money when you need it.

And now,YOU can copy my exact formula for success!

Here’s the deal: Last month, my Mastermind Group met here in Tampa, and it included entrepreneurs who came from as far away as Australia. At the end of the meeting on the second day, after everyone’s had their turn, I opened the room up to questions.

One of the most popular questions I got asked at this meeting, was... “How do you write so much?” And, “How can I write better sales copy?”

Since I get asked this question so often, I am putting on a small, power-packed Emotional Copywriting Seminar And Ad-Writing Workshop.  This event is for those entrepreneurs who want to get a better handle on writing emotionally compelling sales copy, and who want to take the “headache” out of writing sales letters.  (Oh, and by the way, it is actually quite easy to be so prolific -- it has to do with HOW you write and the ORDER you write things in -- and it'll take about 5 minutes for me to show you both of these things at this event, as well.)

And if you are an attendee, I have even more good news:  Since I will be working directly on your business and on your sales letter or ad, attendance is limited to 25 people only.

But wait, there's more! See, using the inside secrets you're getting, you’re going to be walking out of this event on Sunday afternoon, with a WINNING emotionally compelling ad or sales letter, put together using the exact same system I use to create one winning ad after another, for myself and for my clients.

I have never revealed this formula before, and I’ve certainly never gone into it in such detail, the way I’ll be sharing it with you at this event. In fact, there is literally NO other way on earth you will ever be able to get this information, simply because this isn’t something someone taught me. It is a systematic, formulaic (and incredibly effective) process I developed myself, the same way Jonas Salk developed the polio vaccine, or the same way Bill Gates developed Microsoft’s Operating System.  After thousands of hours of painstakingly hacking away at it, desperately seeking a better way of doing something -- I finally cracked the code and made it mine.

With that in mind, let me tell you what this workshop is all about, and then I’ll also tell you what this workshop is absolutely NOT about:

The Secrets Of The Ages...
Now Yours, When You Register To Attend:

1. You’ll get a simple checklist breaking down a sales letter into 17 easy-to-understand one and two-word concepts.  The good news is, you generally only need 8 or 9 of these in any one piece, but I will lay them all out for you in plain and simple English, in a grocery store-like checklist format.
   
   Without this pre-launch checklist, you simply can NOT put a winning sales letter together, any more than you can fly an airplane without going through a pre-flight checklist.  See, there really is a systematic and orderly way of doing things, that makes writing copy MUCH easier, and much more profitable for you (and it's one big reason why I can write so much). Bottom line: if you can fall off a log, you can use this checklist and make money with it.
   
   
2. Overcome "Weak Closing Syndrome!"  Listen, closing isn't easy -- and in fact, some people can’t close at all. Some people list the benefits of what they’re selling too late... and some don’t offer enough benefits. You’ll find out exactly when, and how to close so you'll never feel "awkward" about asking for money, ever again!
   
   
3. EXPLOSIVE Benefits!:  The REAL truth about presenting the benefits of your goods and services, that make your prospects salivate!
   
   This one's so easy, I'll explain the lion's share of it to you right now.  See, first, you need to understand the difference between features and benefits.  A feature is what something is, and a benefit is what something does for you. So let's take something as simple as a hammock, for example.  Most people will tell you how strong and sturdy the wood is, and how it's a new model that just came in.  But those are just features (what the thing is), not benefits (what it does for you).  No one's going to give you money because the wood is sturdy.  Think about it, it's a hammock, the wood is supposed to be sturdy.  That's like saying "You can use this toothpaste on your teeth."  Duh...
   
   The benefits to having that hammock are that it's guaranteed to be the most comfortable hammock you've ever laid down in... it's guaranteed to last at least 5 years, no matter what kind of weather conditions you subject it to... it's got a special balancing mechanism that won't let it tip over if someone comes along and sits down in it with you... and when you want to clean it, all you need to do is hose it down with water. 
   
   Now those are benefits.  See the difference? 
   
   And once you combine this understanding, with my hard-hitting way of presenting benefits to your prospects, there won't be a single question in your prospect's mind about what you're really selling, about how it can change their life, or about why they need to buy, NOW!
   
   
4. How to make irresistible emotional offers that sell! Next to your headline, your offer is the most important part of your marketing. I’ll show you, again, an easy and formulaic approach to making your offers as sweet as pie and mouth-wateringly irresistible!
   
   
5. Oh my gosh, I almost forgot -- what about headlines?   When it comes to headlines, you want to whack your prospect over the head, while being as subtle as a whisper about it -- this is where using emotional copy that hits 'em in the "guts," really counts! 
   
   See, above and beyond anything else, your headline is the most important part of your marketing piece. I’ve made two-word changes to headlines that resulted in a five times increase in response!  So you do NOT want to dick around here -- you have to be as selective choosing your headline as you are choosing your spouse!  I’ll give you over 50 different "fill-in-the-blank" headline formula templates to choose from, and I’ll explain the psychology behind headlines, and how to test them out.
   
   

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   Ted Thomas - Merritt Island, FL

    

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   Andy Omara - Silver Spring, MD

    

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   Bill Parlaman - Chester Springs, PA

    

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   Jason Feinstein - Holmdel, NJ

    

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   Jason Oswald - Boise, ID

    

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   Kevin Orme - Essex, England

    

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   Richard Madders - Staffordshire, England

    

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   Ron Pippin - North Ogedn, UT

    

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   Shannon McCaffery - South Orange, NJ

    

   "My Response Rate Was FIFTEEN Times Greater After Attending Your Ad Writing Workshop!" "Craig, I wanted to pass along how we are doing using all of the ideas I picked up from your January Copywriting seminar. As you know, we are trying to sell fractional ownership shares of vacation homes at the beach in one of the toughest markets imaginable. In the prior 18 months, the company's marketing efforts had produced 80 inquiries, 2 tours, and no sales. Using your ideas and guidance (especially your specific suggestions after reviewing my direct mail copy), we have received a better response than even we had hoped for. The letter that was sent to the list of people who had rented houses on the island within the last 2 years pulled a 3% response rate. Even better, our conversion rate of inquiries to tours (which the experts told us would be about 10%) is 23%. To date we have had 127 inquiries and have booked 29 Discovery Weekends (tours)! I expect to book a a few more tours in the next week. Closed sales should be next! When we initially reviewed the copy with the realty firm (whose list we used), they questioned whether anyone would read a letter with this many words. They expected limited response. When the inquiries started coming in, they couldn't believe it. The realtor who received the initial calls told me she received many comments that the letter "was like someone was having a conversation with me". Your training has paid off! Thanks for all of your support. This stuff really works."  Greg Poff

   
   
6. What about increasing demand?  Did you know, there's an old adage, that if applied correctly to your promotion, creates a burning desire for what you're selling, that's unlike anything else?  The problem is, most of the time people try to use this "strategy," they wind up looking completely unbelievable.  This actually winds up costing you money instead of making you money.   I’ll show you the "Penthouse Centerfold " technique, that works as reliably as a Swiss watch, and creates the surge in demand you're after.
   
   
7. Most marketers mistakenly believe empathy means telling your prospect “I’m not that much different from you.” If you’re a rank amateur, maybe so, but if you want to pony up to the bar with some real coin in your pockets, nothing could be further from the truth!  You’ll learn the ONLY way to use "empathy," which is THE most important emotional buy-button to push. (Screw this one up and your headed for the trash bin!)
   
   Look, being REAL is what makes you a small fortune and I'll show you how to do this like nobody's business.
   
   
8. How about introducing your product in your sales letter -- when’s the best time to do this? If you do it too early, you alienate the prospect... but if you do it too late, you blow the sale and they lose interest. Discover exactly when to introduce your product and what you’d better follow it up with!  (Free giveaway: if you don't follow it up with benefits, right away... then you're toast!)
   
   
9. What about making irresistible guarantees?   When should you give them and what kind of guarantees should you give? I’ll give you at least one-dozen different examples of “clean," ethical, and profit-boosting guarantees you can make, and I’ll show you when and where to use them (there are three places, actually).
   
   
10. The opening line of your sales letter is like the eye contact you're making with someone, just as you finish shaking their hand: if something feels even "slightly" off-kilter, you lose your prospect, forever.   See, this is a critical point in your selling process. Since you’ve gotten them past the headline, it means they’re more likely to be a qualified buyer, so you don’t want to mess this one up.  Talk about walking the emotional tight-wire!   I’ll give you at LEAST two-dozen ways to open your sales letter or ad, so you can sell anything!
    
    
11. Destroy "The Competition Myth:" Contrary to conventional wisdom, you almost never need to consider your competition, and yet... most people waste loads of time worrying about,and trying to eliminate their competition. Discover the one sure-fire way to make sure your competition never even enters your prospect’s mind!  (Wouldn't it be nice never to have to deal with that again?)
    
    
12. You've probably heard something that says you always have to give your prospects a "reason why" you're doing something.  Right?  Well, unfortunately, this has been misunderstood and misused to the point where it makes absolutely NO sense at all.  In fact, I'll reveal why, with one exception, giving the “reason why” you’re making your offer, or why you’ve created your product, is an absolute waste of your time and won’t even put one thin dime into your pockets!  (Again, this completely flies in the face of conventional wisdom.) However... you will save countless hours of writing wasted copy, once you understand this.
    
    
13. I’ll also reveal the one single reason why most space ads never even have the slightest chance of selling anything.  (Hint: if you had any questions about two-step lead generation before... you won't have them after this!)
    
    
14. Critical to your success, is the concept of 2-step lead generation: you MUST understand the four selling situations when using two-step lead generation is mandatory -- I’ll reveal this in great detail!  This ties the entire "emotional buy-button" concept together -- without this, there is virtually NO marketing... and NO money to be made.   (This takes approximately 15 minutes, yet it will change your life, forever.)
    
    
15. You will take home a prolific swipe file, filled with a stable of proven, emotionally compelling ads! You’ll find enough fodder in here, to give you ideas to work on any campaign you’ll ever want to create.
    
    
16. We’ll dig deep into the psychological underpinnings of what makes people “tick” and how to identify these emotional buying triggers in YOUR marketplace. Unless you understand why your prospects buy and what their REAL motivation is, you simply will never be able to sell things to them with any kind of consistency or predictability.  I will give you the ONE brain-dead question you need to ask, to figure out your prospects REAL motivation, no matter what you're selling.
    
    
17. Why you often MUST understate things to make yourself more credible. I’ll show you live examples of this almost always overlooked glaring mistake, that completely blows your credibility.
    
    
18. You'll uncover at least 21 of the most important emotional buy-buttons, and find out how to push them and when!   Discover how to tap into the inner emotional recesses of your buyer’s mind, using compelling sales copy that attracts only those prospects you want to deal with and sell to.  Save thousands of hours of endless frustration, by eliminating all the looky-loos and tire-kickers who insist on doing nothing but wasting your precious time without parting with a penny!
    
    
19. You’ll get the 4-step method I use to come up with my “big bang boom” strategy that instantly shows you the right "differential" to use! This secret formula is how I came up with the spin in my Loan Officer consulting business, that allowed me to collect $84,000 before I even wrote a headline!  (And I swear under oath, this took me a whopping 10 minutes to come up with.)
    
    
20. One of the most frequent comments I hear once people meet me in person, is “Wow, you’re so much nicer than I thought!” This is by design, and it’s called... “Positioning.” And you must position yourself effectively if YOU want to control how your clients interact with you, as opposed to your clients calling the shots. I’ll give you the FIVE key secrets of positioning, and explain how to use them so you will never have to cow-tow to anyone, ever again.  (And by-the-way, this is one of those necessary evils of business, but I'll reveal a few secrets no one's ever told you, which makes this much easier than you thought.)
    
    
21. I will also, this one time only, reveal the 15 most important secrets Gary Halbert taught me, when I worked with him back in 2003, that I’ve never revealed before, and do NOT plan on discussing again!  I learned more valuable and cash-producing information from Gary in the 6 months I worked with him, then I learned from everyone else I ever worked with, combined. You'll get the top 15 takeaways before the weekend’s up!
    
    
22. You'll get a slew of bonus marketing gifts you’ll be able to use forever, personally hand-picked and hand-created by me! I want this to be an experience you remember, so you’ll walk out of here with enough Audio CDs, DVDs, and Special Reports with even more winning secrets, strategies and emotional copywriting short-cuts!
    
    
23. You will even get a post-workshop one-on-one half-hour phone consultation with me, to review your final ad. This way you can roll it out with confidence, in case you don’t get to finish it during the weekend!
    
    
24. I will also be accessible in the evenings, after hours, as well. Maybe not until the wee hours like everyone else -- but long enough for you to chat with me if you'd like -- and "Yes!"... I will be available for drinks!
    
    
25. If we have time, we’ll also spend a few minutes talking about what I’ve observed (and what proper scientific tests have verified) to be the ONE personality trait most responsible for the degree of your success or failure!   And “No,” it’s not persistence... optimism... or believing in yourself. It is far more basic than this and it’s identifiable in young children as well as adults. This’ll be engaging and provocative -- ‘nuff said.
    
    
26. And lastly, I’ll tell you the real reason why the Internet is so popular and how to leverage this in your business, and in your dealings with your prospects and customers. And “No,” it has nothing to do with making money... with communication... or with any other silly thing academics and whiz-bangs tell you. It has to do with something much simpler than that, and it’s actually the reason why most cheating spouses become unfaithful in the first place.

Plus, since there's a Don Shula's Steakhouse on the first floor of the hotel where we’re having the event, I'm taking the first five people who register, out to dinner with me at Shula's!

Holy smokes!   That’s a TON of good stuff, isn’t it?

As you can see, you’ll be walking out of here armed for bear, with enough information not only to make yourself tens of thousands of dollars in extra revenue, but... you’ll have so many NEW ways of making all this extra money, your bigger problem will be finding the time to spend it all!  So now that you know what this event is all about...

Let Me Briefly Tell You What This Event Is NOT

• This is NOT a big giant free-for-all. Because I’m going to be so hands on with you, I am limiting this to a small group of 25 people. Frankly, outside of coming to me for a day of consulting, no one else has ever worked this closely with me for this much time, including my private copywriting clients.
  
  
• This also isn’t some grandiose pitch-a-thon where I bring a procession of people across the stage, each telling you about their latest successes and then offering you their own version of the Sacred Scrolls of Egypt, for only $997.
  

This is just going to be you and me working on your marketing and your sales copy, and a small handful of other entrepreneurs who’ll be able to give you input and advice, based on their own experiences as well.  In fact, Dustin Mathews, one of the members of my Mastermind Group, is constantly saying how I’m “all about the content.”   And if you are one of the first 25 people to register for this workshop, you’ll get to profit and benefit from this, for yourself.

I can assure you, it is impossible for you to ever learn what I’m going to reveal at this event, on your own.   And here’s why:   There are three reasons, actually.

1. One, over the last year alone, I’ve probably spent an average of no less than 8 to 10 hours a day, 6 days a week, writing sales copy and creating breakthrough marketing strategies, and I’m actually at the stage of my career where I’m starting to slow down!
   
   For the first six or seven years of my career in marketing, I worked closer (again, very conservatively) to 11 or 12 hours a day, at writing. That means, over the last 9 years, I’ve spent well over 29,640 hours doing this one thing alone. And “Yes,” I really do work that much.  In fact, if you ask anyone who knows me personally, they’ll probably vouch for my work ethic first, above anything else. But don’t believe me, you can ask my wife, since she’ll be at the workshop as well.
   
   So unless you have an extra thirty-thousand hours to spare (the average person actually “works” less than 2,000 hours per year), you simply have no way of gaining this kind of experience.
   
   Where else are you going to get a short-cut to this kind of wisdom, laid out in such an easy and "common sense" format?
   
   
2. Two, I had a pretty crazy childhood that forced me to hone my “radar” and sharpen my ability to understand and anticipate people, pretty early in life.   See, my father was a violent man, so I tended to walk around on eggshells quite a lot. And as Malcolm Gladwell said in his best-selling book, “Blink,” “People who have had highly abusive childhoods... have had to practice the difficult art of reading minds. In their case, the minds of violent parents.”  So I had to know what made people tick.
   
   I excelled at this when I was a kid, in order to survive... however I excel at this now, not to survive, but to prosper. Add to this the fact that I grew up in The Bronx, squandering tales of a misspent youth, and you’ve got a very unusual combination of street-smarts and intuition, you simply cannot replicate at this point, any more than you can replicate Tiger Woods’ golf swing.
   
   
3. And lastly, add to the mix, the exposure to Halbert and the unique insight he added...and you can see, there’s a reason why I intuitively and easily do things marketing-wise, few other people can do.
   

“O.K., Craig... I’m in. When, where... and how much?”

WHEN:  This Emotional Copywriting Seminar And Ad Writing Workshop is taking place on Friday, Saturday and half-day Sunday, here in Tampa, on January 16th, 17th and 18th.

WHERE:  At the Intercontinental Hotel, which is a twelve-minute shuttle ride from Tampa International Airport. I personally checked out the meeting facilities last week, and it's such a nice place, I’m actually moving my Mastermind Group meetings to this facility, as well.

Plus, the hotel rooms were recently upgraded and they look great -- flat-screen TV’s and sleek smooth lines throughout -- the whole shebang. Anne and I actually stayed at this hotel last year, and the place is first class!

HOW MUCH:  At my daily consulting rate of $7,500 alone, this event is worth close to $20,000, not including all the physical takeaways you’ll be getting. But since this is a “shared” event, where you’re actually not getting me “all” to yourself, you won’t have to pay this much to attend.

In fact, you won’t even have to pay half this much. The registration fee to attend this workshop is only $5,497, which is actually less than even one full day of consulting, and rest assured, no one walks out of a day of consulting with anything even remotely resembling a completed ad.

Plus, Mastermind Members receive an additional $1,000 discount on top of this, and Mavericks Coaching Group members receive a $500 discount. (Again, call me old-fashioned but I believe in taking care of those folks who support me.) So it winds up looking like this:

Also, if you have a bona-fide business partner you’d like to bring with you to the event, they may attend for only $997.

My GUARANTEES for this event are simple: You have my personal promise, if you are unhappy with the content of the seminar, or with your experience, and if this isn’t one of the most content-rich and meaningful workshops you’ve ever attended, I will reimburse your registration fee.

I can’t be fairer than that, now can I?

As to the registration fee, if you think this is “expensive,” then you're missing something:  See, if you can’t use these strategies, which have literally been responsible for millions of dollars in sales, to make 1 stingy $5,000 sale... or 5 or 6 measly sales of a $1,000 product...then this event isn't expensive, it just isn't for you. Not to mention all the new ideas you’re going to pick up, that show you key positioning strategies that let you charge much more money, and that will have you selling more products to your existing customers.  Lord only knows how much all this is worth!

The truth is, if you think it costs a lot to get this information from me, then you have no idea what it’s ultimately costing you right now, every single day in your business, because you don’t have it. The skills and strategies you’ll walk out of this workshop with on Sunday afternoon, after the event is over, profit you forever.

It's like we said earlier, "Nobody reads ads.  People read what interests them, and sometimes it's an ad.  That's why emotionally compelling copywriting, is “the Swiss Army knife” of selling.   It’s the single most important and most reliable skill you can count on, that generates the most amount of money for you, in the shortest amount of time."

Besides, reality is, based on early registration interest, less than one out of every ten people who said they want to come to this event, will actually even get to come to this event. So if you want to be here, side by side with me, then I encourage you to act NOW and register immediately. If you are registration number 26, you will be put on a waiting list and your registration will not be processed.

"Yes, Craig!  I want an emotionally compelling sales letter that eliminates selling resistance and brings in cash, fast!"

How To Find The Hidden Money In Your Business, Fast!

Look, in reality this is all about finding the “hidden money” in your business. This is all you really want, and frankly, this is why people hire me and are so willing to pay a small fortune for my services. Because once you find the hidden money in your business, what you spend to find it, isn’t a cost... it’s an investment that quickly returns itself and pays off for you, over and over again, forever.

That's my wife and our three kids waiting for a few slices of tasty New York City Pizza at The Pizza Box in Greenwich Village, on Bleecker Street.

And what you need to know about me, if you don't already know me, is that basically, when you strip aside all the business veneer, when it comes down to it, I'm a blue-collar family guy. You can take every significant accomplishment I've made... every obstacle I've overcome... and any money I've made... and none of this means anything to me, compared to my family.  My wife and children are THE most important thing in the world to me. 

The good thing about this, is when family is most important, you tend to treat everything and everyone you come in contact with, as if they are all family.  Remember, how you do one thing in life, is how you do everything. 

The simple secret to my business success has been nothing more than taking that same commitment I have to my wife and children, and just extending that natural nurturing and attention to detail, to my business and to my clients.

Along those lines, what's going to happen is, the people who attend this workshop won't just leave here as "happy customers."  We will have a much deeper and far more meaningful relationship than this. You will now be part of my extended business family, which is significantly more important.

It's for this reason, I ask you NOT to register for this event, unless you meet the following three criteria:

• One, you already have a business, or you're in the process of launching one.  This isn't a business opportunity seminar for dreamers or for people who won't take action. 
  
  
• Two, you must genuinely believe people buy based on emotions, and you understand how critical it is to push your prospects emotional buy-buttons.
  
  
• And three, you must also genuinely believe, the words you say make a HUGE difference in the results you get.  I don't imagine you'd be reading this if you felt otherwise, but I just want to make sure we're both on the same page here.  So...

Has the time finally come for you to strike it rich?

If so, then you already know there is no greater skill you can have, or improve, than knowing how to create and write effective, emotionally compelling direct-response sales copy. There is actually no greater gift you can give yourself,no longer-lasting benefit to you or your business, than attending this workshop.

Reality is, this workshop can make you financially independent for the rest of your life. Heck, who are we kidding? One solid sales letter alone can make you financially independent for the rest of your life!

Remember, just the same way you never get hit by the bus you saw coming, your income will always be limited by the amount of wisdom and knowledge you’re missing. What I’m offering you is a chance to make dramatic changes in your business, and therefore in your life, by giving you the fastest and surest way to rapidly ascend any marketing and income limitations you previously may have been hampered by.

And let’s face it, if you’re going to work hard, then you might as well get rich at it, right? And the quicker, the better. Getting these strategies under your belt means you will never, ever be beholden to anyone, for anything, ever again.

So obey that impulse and register for this rare opportunity, right now.

"Yes, Craig!  I want an emotionally compelling sales letter that eliminates selling resistance and brings in cash, fast!"

Whether you attend or not, I wish you nothing but the very best. Thank you for reading this message, and I’m looking forward to working with you and helping you here in Tampa at my Emotional Copywriting Seminar And Ad Writing Workshop. I know this workshop will make 2009 your best year ever, and I know we’ll have fun working together. Please contact my office at 813-909-2214, with any questions you might have. But do not wait, there are less than 25 seats remaining as of this very moment.

Now go sell something,

Craig Garber

P.S. Look, I don't pretend to know you at all.  But if you're anything like me, you're probably thinking, "Craig, this sounds great.  I know how important this stuff is, but how do I know I can do it?"  This is an excellent question and it's one you deserve an answer to, and I'm going to answer it in a story:

A tired businessman traveling by horse, pulled in front of his hotel for the night.  As he went to tie his horse up to the post in front of the hotel, he realized the rope was missing.  So the elderly owner of the hotel, observing the predicament his guest was in, stepped outside to see if he could help.

"What seems to be the problem?" said the hotel owner.

"There's no rope to tie up my horse, sir.  If I leave him here, surely he will run away and I won't be able to leave in the morning."

"That's not a problem," said the hotel owner. "I'll just use this invisible rope to tie him up, and then tomorrow morning he'll be waiting right here for you."

Thinking this was some sort of a cute joke the old man was trying to play, the traveler figured he'd play along, so he simply said, "O.K., why don't you do that.  I'm sure that'll work."

And with that, the old man removed an invisible rope from around his shoulder and proceeded to loop it around the horses neck several times, making sure it wasn't too tight.  Then he gently slipped it around the fence-post, and tied off a secure "knot" at that end.

Continuing to play along, the traveler shouted to his horse, "Here boy... come on!"  And while the horse began to move forward, as soon as he reached the end of his invisible "rope," he stopped in his tracks and jerked back, tethered to this invisible rope.

The traveler's jaw nearly hit the floor, and all he could say to the old hotel owner, was... "I guess... I'll check in and go up to my room for the night."

The traveler had a wonderful sleep, and in the morning, when it came time to saddle up, he felt refreshed and filled with life.  After wolfing down a delicious breakfast of toast, raspberry jam, and coffee, he headed out front to saddle up his horse and get moving onto the rest of his journey.  Sure enough, just like the old hotel owner promised, his horse was right there beside the gate-post where he'd left him the night before.

The traveler saddled the horse up, hoisted himself up onto the horse, and slid his feet into the stirrups, prepared to leave.  But sure enough, the horse would only go as far as the invisible "rope" let him go, and then he stopped short, right in his tracks.  Just like the night before.

Once again, the old man saw the commotion going on outside, and he came out front to see what the problem was.  When the traveler explained the situation, the old man simply sad, "Of course he isn't going anywhere -- you haven't untied him yet."  And then the old hotel owner looped the rope back around the horse's neck in the opposite direction... and untied him from the fence post.

And with that... the traveler went off, in a cloud of dust...

What I want you to get out of this story, is whether you realize it or not, you too, have an invisible "marketing rope" tied around your neck, that's preventing you from getting what your really want -- and from making the kind of money you deserve.  You have old habits and doubts, and perceived marketing handicaps in your business, that hold you back and prevent you from moving forward.  

For example, so many times I hear things like, "It's a difficult economy.  People just aren't buying."  Or, "My customers only want the lowest price."  Or, "In order to do this, it's going to take me a year or two, right?"

Wrong. 

Here's an example of what I'm talking about. Bob Maunsell, a member of my Mavericks Coaching group, came to me with what he felt was a 2 to 3-year marketing plan. He was SURE he could do what he wanted to do, but he was also sure this couldn't happen overnight. Well, Bob was right on both accounts. See, taking my advice, Bob created an extra $43,000 of revenue, straight to his bottom line, that he didn't have before. But it did take him 30 days to do this, not 2 or 3 years.

And you heard before what happened with Brian Deacon -- someone who was literally just a few months away from having to abandon his dream of becoming a successful business-owner, and was faced with the cold, harsh reality of having to go back to corporate America.  Then, as he says, I "reinvented" his business and he went off and made $152,751 on his first mailing. 

Bob, Brian, and even Christian Godefroy (remember, he's sold in excess of $300 Million over the last 35 years), let me lift the invisible ropes off their necks.  And while I can't promise you'll get the same results they did -- if you will let me lift these invisible ropes off you, I promise dramatic changes in your business, and therefore in your life.  And I can also promise your investment in this workshop will be repaid many times over, for sure.

"Yes, Craig!  I want an emotionally compelling sales letter that eliminates selling resistance and brings in cash, fast!"

P.P.S. The truth is, knowing how to write a solid emotional direct-response ad or sales letter, may be the only way the little guy can still make big money today. It’s truly the “secret of the ages,” and it’s all yours when you attend this workshop.

Look, my goal is to make you the highest paid “whatever it is you do,” that’s humanly possible. If you have the same goal, and you’re passionate about your marketing and about what you do, than I urge you to attend this workshop.

Remember, greatness is NEVER a matter of circumstance. It is purely a matter of design. By design, I’ve become the person who many people consider to be one of the greatest copywriters ever to set ink to paper. If you saw where I live today (The picture of me at the top of this page was taken in front of one of the many Cypress trees in my back-yard, directly in front of my lake and just next to my boat-house.), and compared it to where I came from (An apartment housing project in The Bronx.), you’d see for yourself the kind of transformation emotionally compelling copywriting creates, first-hand.   And at my workshop, I will download everything I know about writing emotionally persuasive, cash-producing sales copy, directly to you.

Don't forget, since there are only 25 slots available, in a case like this... it is far better to be a few weeks too early, than even one minute... too late!   See you in Tampa!

"Yes, Craig!  I want an emotionally compelling sales letter that eliminates selling resistance and brings in cash, fast!"