Attention, Real Estate Investors:
Isn’t It About Time You Finally
Started Making The Kind Of
Money You Deserve?
  
After all, others are out there making an absolute KILLING, day-in and day-out, using this simple unspoken secret no one will tell you.

"I’m Cris Chico and today I’m going to reveal why most investors NEVER make as much money in real estate, as they’d like."
"Craig Garber relaxing at his lake house."

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Tuesday, 3:37pm
From: Cris Chico
Sunny Hollywood, Florida

Dear Friend,

You really don't need a "magic touch" to be successful in real estate.  However, the investors who understand one simple unspoken secret, make BIG MONEY in any kind of market, and regardless of whether banks are lending money or not.

They're able to do this NOT because they have the midas touch, or because they're lucky.  They do this because...

They're able to successfully differentiate themselves from their competition!

And let's face it, the reason why there's so much competition in real estate, is because... the amount of money you make buying and selling property... is HUGE!

Plus, what other business can you think of, where you consistently get nice fat five and six-figure checks, without a boss... without having to get “permission” from some useless trade or industry “regulatory” group... and without even having to worry about leaving your house and going to an office, if you don’t want to?

The truth is, if there ever was one industry that represented THE American Dream, it’d have to be real estate.  It’s still the fastest way for the little guy to get rich, and it happens every day.

But here’s another reality about our industry: There’s also no shortage of real estate “gurus” waiting around the corner, ready to sell you another “get rich quick” package, that’s supposed to let you in on the latest secret to making fast cash.

Right? 

So let me forewarn you: just in case that’s what you’re expecting, this somewhat lengthy letter isn’t about the latest, greatest, and most incredible newfangled real estate system you’ve ever seen.  It’s NOT about some secret technique for closing deals that someone spent a year climbing up a mountainside over in Tibet, just to discover... and it’s NOT about some sort of lead generating system that spits out a list with hundreds of sellers on it -- all of them who are simply sitting around waiting for YOU to buy their house at a HUGE discount.  (And each house, of course, has hundreds of thousands of dollars in equity just sitting there waiting for you to pocket -- because every seller is either desperate, or a complete idiot, of course.)

This letter instead, reveals the simple unspoken secret about making money in real estate, no guru or bigwig wants to admit.  It’s literally the ONE THING that separates you from being able to consistently produce the kind of cash-flow you want.  And unfortunately, as long as you’re missing this one critical (yet incredibly basic) component in your business, all the hard work in the world won't help you -- you will always make FAR less than you deserve.

You can join as many coaching programs as you want... and attend as many workshops, bootcamps, and seminars as you want, and still not “get it,” unless you understand these simple secrets, first.

Here’s The Deal:

You see, the secret to making money in real estate isn’t the “technique” you use... it’s not “location, location, location”... and it’s not even “buy low, sell high.”  If it was that simple, then every investor would be filthy rich by now.  After all, everyone knows these things, and yet, few investors are making the kind of money they want, right?

Reality is, you can be the sharpest real estate investor in America, but... unless you have a systematic way of consistently finding great deals and attracting pre-qualified buyers and renters to sell your properties to, all your knowledge, talent, and hard work, sadly... is rendered completely useless.

What I’m about to tell you will definitely not make me the most popular person on the planet.  It’s not very sexy, but it’s true, so here it is: As much as people would like you to think otherwise, the REAL secret to making BIG money in real estate, is simplythe same “secret” to making big money in ANY industry. And that is... 

Your Ability To Make As Much Money As You Want As A Real Estate Investor... Is DIRECTLY Related To Your Ability To Effectively Market Yourself And Your Business, Period!

This is so important, I am going to say it again so that it really sinks in.  In fact, say it with me, out loud, slowly. 

Ready?  O.K., let's say it out loud together, slowly: "Your ability to make as much money as you want as a real estate investor... is DIRECTLY related to your ability to effectively market yourself and your business, period!"

That's great.  Now we're on the same page here. 

You see, the problem with all these seminars, courses, and workshops, is that they’re showing you how to do things that can’t possibly make sense to you, because you haven’t yet learned the basic fundamentals of marketing your real estate investor business.  They’re showing you how to perform open-heart surgery, when you haven’t even learned how to draw blood yet!

So what winds up happening is, because you are trying to use concepts you can’t possibly implement... and because you’ve never been exposed to basic real estate investor marketing strategies, you ultimately wind up getting frustrated.  And all that enthusiasm you had to succeed in real estate, escapes you like air rapidly rushing out of a burst balloon, as you experience nothing but disappointment, anxiety, and failure, time and time again.

How do I know?

Simple, my name is Cris Chico and I’ve been to ALL the seminars.  I’ve got an entire closet FILLED with every single "make money in real estate" program ever created, and I’ve made ALL the mistakes.  I’ve been successfully investing in real estate for the last 5 years now, but I sure as hell didn't start off that way.  It was only after 3 brutal years of failing at it -- three painful, frustrating years of “just getting by” and barely making ends meet -- living week to week, from one deal to the next, often barely even able to pay my own mortgage, let alone one on a property I was holding... until I finally understood WHY I was failing.  It took me a long time, and lots of pain, but eventually I finally discovered the right way (and the wrong way) to become a successful real estate investor -- and oddly enough, like I just said a minute ago, it has absolutely NOTHING to do with real estate!

But once you understand this, boy does your life change!

For example, when I first started investing in real estate, it seemed like I couldn’t find a buyer even if I was GIVING my properties away!  But today, my life is COMPLETELY different.  I live in a beautiful $500,000 house here in Hollywood, Florida with my wife Roz and our beautiful little newborn daughter, Alexandra.  I drive an $80,000 BMW, I actively invest in multiple markets across the United States, and in the last 2 years alone, I’ve made $1.4 Million Dollars in profits, simply by flipping houses.

Today, I no longer struggle over cash flow, and I no longer have to be concerned about how much a meal costs when I look at a menu, and I feel terrific about the lifestyle I can now provide for my wife and daughter.  And most important I’m THRILLED those sleepless nights worrying about money are now long behind me.

After years of working 14 to 16 hour days, 6 and 7 days a week, this year my family and I will be vacationing across the United States and the Caribbean, with no worries or financial concerns, and no big giant pile of “catching up” to do, once I get back.

And to top it all off, this past year I finally decided to get serious, and I recently created my own set of proprietary marketing systems, based on some simple and fundamental marketing basics I use, that are extremely effective.  I now run my own coaching groups, showing other investors all the short-cuts they need to know, to achieve the same levels of success I’ve reached... only they get to do it without all the pain and suffering I had to go through.

But don’t worry, like I said, this isn’t about selling you any kind of coaching or real estate system.  It’s about YOU making the kind of progress (and the kind of money) you want to make, once and for-all.

The truth is, you're never going to make ANY kind of consistent and reliable profits as a real estate investor, until you are able to master the BASICS of real estate marketing.  Once I understood this, and once I understood how to push my prospects emotional “buy buttons” in systematic and practical ways, everything else fell into place, and the rest was easy.

Because when it comes to real estate investing, the amount of money you're making, really IS limited by your lack of understanding of basic marketing skills, and your ability to rapidly and effectively implement them.

In spite of any well-meaning intentions you may have, and no matter how noble and ethical your cause is... and regardless of how sharp you may be... unless you can successfully attract, and then show your prospects in a compelling manner, why they should work with YOU -- as opposed to working with someone else -- then they simply will NOT work with you.

May not be fair, but as you already know... life -- and especially business -- isn’t always fair.

I learned this the hard way, and so did one of the sharpest marketers I know -- a man named Craig Garber.  Craig is, in my opinion, one of THE best, if not THE best marketing “guru” I’ve stumbled across, and he’s also one of the most genuine people I know as well.

I’ve learned more profitable strategies and raid-fire short-cuts from Craig in the over two years I’ve been working with him, than in the previous five years prior to this, when I flip-flopped from one supposed “guru” to another.

HEY THERE!  The King Of Copy has TONS of FREE unconventional marketing and copywriting tips waiting for you here inside his Kingdom -- get your hands on 'em right NOW! Enter your first name: Enter your e-mail:

If you don’t know who Craig is, he’s an author, copywriter and direct-response marketing consultant who publishes a monthly offline newsletter called Seductive Selling, which is a business and marketing newsletter for entrepreneurs that is currently read in 12 countries, and in its third year of circulation.

He also runs a highly-trafficked blog and website, called kingofcopy.com.

Craig lives just outside of Tampa, Florida with his wife and their three children, and his first book, "Seductive Selling, The NEW Rules Of Selling In Print Ad Online: 27 Unconventional Strategies To Make An Absolute KILLING In Business!” is in his editors hands, right now as we are speaking. Here, just listen to some of the things Craig’s done recently:

✓ One client of his, Tom Foster from Phelps, New York -- has one of THE most boring and mundane businesses you could imagine, and he’s actually located in the poorest county in New York State.  Tom originally came to Craig pretty much scared to death.  In his mind, he’d already “surrendered” to his perceived destiny, which was to continue living week-to-week, barely paying the bills and just getting by.  (Sadly, some parts of this message may sound familiar to you.)  Today, however, Tom’s no longer hopeless -- he’s having the time of his life since Craig “At Least TRIPLED” his business.  Funny how even the most boring things in the world seem exciting when you’ve got serious and consistent cash-flow coming in, isn’t it?

✓ A recent campaign Craig just finished has increased the number of leads a client in the highly competitive residential mortgage industry is getting, by 50% -- in spite of the fact that this client – Mike Miget from St. Louis, Missouri -- has been in business for nearly a decade and has worked with a number of well-known copywriters and marketing consultants!  And because Mike is now also getting better qualified leads, his income has gone up over 60%!  No one has even come CLOSE to delivering results like this.

✓ Another client, Brian Deacon from Arden, North Carolina, was three months away from having to shut down his business completely.  After meeting with Craig for a day of consulting, Craig suggested Brian "dump" his old, non-performing business that was draining the life out of him, and get into one that would leverage his talents and relationships more effectively.  Somewhat reluctantly, Brian agreed, and then he mailed out ONE postcard Craig wrote -- and what happened was nothing shy of amazing!  The response to this mailer was an UNHEARD of 42.7% response on his first mailing -- to a completely cold list!  (And in an industry most people would think is totally unresponsive!)  In fact, when Brian sent Craig an e-mail reporting these results, even Craig dropped what he was doing and grabbed the phone right away to verify what he’d just read!  Brian now expects to earn over $3.5 MILLION dollars in the next 12 months, in this new business Craig launched him into!

✓ Craig developed a marketing strategy and wrote a sales letter for another real estate investor and coach, Jim Canale from Warminster, Pennsylvania.  Even though Jim’s list had never been asked to attend a seminar, he still sold over $70,000 Dollars worth of seats (with every attendee choosing the highest entry fee point)... in the first seven days alone!

✓ Another client from Craig’s Coaching group (Norm Blankenship from Meadow Vista, California) took one of Craig’s ideas and with a little tweaking of his sales letter, Craig helped Norm bring in an 80-to-1 return on his first mailing!

✓ And lastly, Craig will soon be rolling out a new Preforeclosure Lead Generation product (called the Preforeclosure Success System), that has no less than TRIPLED the number of leads even the sharpest Preforeclosure experts had been experiencing prior to using Craig’s system.  And the BEST thing about this system is that these leads call YOU, practically begging you to help them, instead of you having to do the old dog-and-pony show, where you go out and start “convincing” your sellers to do business with you.  Craig’s system does ALL the convincing for you.  (One of Craig's famous lines is, "Being in the 'convincing' business sucks!")

And I myself can tell you, just from using a few ideas I've gotten from Craig's Seductive Selling monthly Newsletter, I have brought in at LEAST an extra $100,000 dollars in the last 12 months alone.  This is money I would never have had, without Craig.

Now at the same time let me tell you this: Craig is definitely NOT the kind of guy every single person’s going to like, because he’s not shy about sharing his opinions, and because he’s not overly concerned about how much people like him... and frankly, because he’s going to tell you the truth about things without worrying about what the “politically correct” thing to say is.

But... if you’re the kind of person like me, who’s CRAVING for someone to be honest with you because he wants to HELP you, you’ll find Craig to be a breath of fresh air in today’s “dog eat dog ” business world.  And especially in the world of marketing, where sometimes it seems like you can’t even get a straight answer when you ask someone what time it is.  (Lord knows we’ve all experienced that, right?)

And the good thing is, unlike a lot of supposed marketing “experts” out there, Craig cut his teeth and proved himself in his own business, PRIOR to becoming one of the most in-demand consultants and highest-paid copywriters around. (Craig charges  $60,000 plus royalties to create winning sales promotions for his clients, $7,500 for a day of consulting, and $18,000 Dollars a year to be in his Mastermind Group, which you must apply and qualify for, in order to get in.)

Craig actually started his career as a CPA, and later on, by using emotional direct-response marketing, he was able to turn his then-struggling financial planning practice, completely around.  He also did a 6-month internship with the (now deceased) legendary marketing wizard, Gary Halbert, working side-by-side with Halbert down in Miami. Here’s what Halbert had to say about Craig, along with a couple of other comments:

"When I met you, you were a '10'!  I can't imagine where you'll be in the future.  I think you have more natural talent for writing direct response copy than anyone else I've ever met. I've never said this to anyone else. You are GREAT and actually, I think you might be better than me. You are a f*c$ing genius at this." Gary Halbert - Miami, Florida (08/07/2003)

"Hey Craig, Just got the package this morning on your Lead Generation Explosion program and tore right into it. I started reading the material while listening to the audio and have already extracted about 4 ideas I wasn't doing right that are being implemented immediately.  I have to tell you – the cynic in me always says, "Well Craig is paid huge amounts of money to write copy so don't fall for his sales letters on his products." (Sorry that just the cynic coming out) But whenever I order something you have created it gives me about a 10 fold return. I do a lot of marketing campaigns, tele-seminars, webinars, live events , boot camps and an online membership program. I can't even imagine what the lifetime value of this Lead Generation Explosion program will return for me – but I know it will be almost in the area of buying Dell when it did it's IPO. Thanks again for clearing up a lot of gray area for me – and the Income Explosion I should receive in return." Terry Wygal (Real Estate Investor and trainer) - Houston, TX PS – Here's the update to my original note to you: I have generated 2,130 registrations for tonight's call. The highest I have ever pulled prior to this was when I had 779 register. That's 273.4% more registrations - not bad bubba, not bad. I think your Lead Generation Explosion Program works. :-)

“Craig understands the human mind and what makes a person buy, very well -- almost too good -- it’s actually kind of spooky. He has an ability to get inside a persons head and be talking to them like that little voice on the side of your head right above your shoulder, and tells them why they should buy it and all the benefits they’re going to receive if they have your product. Craig’s copy’s been so good that as I read it I burst out laughing thinking “Where does he come up with this stuff?” I mean it’s so good it makes me want to reach into my pocket and buy my very own products. Craig’s actually who he says he is and claims he is, instead of this world that’s full of posers out there claiming to be the best copywriters in the world and how they’re going to get you more business, and you know what to do with, but never deliver, and you know on the results, anytime Craig’s worked with me and something didn’t go the way I thought it should, or would, he was always willing with an open mind to look it over again and tweak whatever’s necessary to make it pull even that much better. He’s extremely thorough on what it is you’re going to get when you make an investment in this particular product, he’s always been very reliable, and a good guy to work with. Craig has always been very committed to my success, he does whatever it takes to make the piece a winner, he does it every time, not some of the time, not hot “this” day and cold “that” day, he’s very consistent, and he’s not afraid to go down in the trenches with you and talk to spenders, and customers, or whatever it takes to find out exactly what they’re looking for that’s holding them back from making the decision to follow through.”  Chet Rowland - Odessa, Florida

I’ve been trying to get Craig to sit down and do an interview with me for the last 6 months, but he’s got so much going on that trying to get on his schedule is like trying to wedge a fat person into the tiny booth down at your local diner -- difficult to say the least!  So after getting on his “waiting list” for far longer than I wanted to be, when it came time to finally speak to Craig, you’d better believe the first thing I did was flip the switch and turn the recorder on, because when this guy opens his mouth -- it turns into money for whoever’s listening.

And as usual, he didn’t disappoint.  In fact, he over-delivered.  Here’s just a small sampling of what you’ll find inside these 3 CD’s I recorded, which Craig refers to as “The Real Estate Investor’s Marketing Triangle”:

CD1 - Marketing Strategies

Stop “Convincing” People To Work With You And Start ATTRACTING Them Instead: Inside Secrets To Effective And PAINLESS Prospecting That Actually Works!

• Finally achieve the ultimate freedom: how to FIRE the clients you DON’T want to work with! (Note: this is MUCH easier than you think.)

• How to STOP selling and convincing, and how to start ATTRACTING business instead -- because "selling and convincing," sucks!  This is easy to do, once you learn how to position yourself at the top of the mountain, instead of coming off needy and desperate, like most real estate investors!

• Find out how to pre-qualify your prospects, instead of simply working with just anyone “with a pulse,” and why this allows you to make MUCH more money!

• The hard-nosed truth about 99.9% of the marketing you see, and what kind of results these pieces are REALLY getting!  (Hint: It’s NOT what you think!)

• The cornerstone concept to why most people can NOT attract the “right” prospects, and how to fix it, IMMEDIATELY!  (If you’ve ever gone fishing, then this one makes PERFECT sense.)

• Make no mistake: Sales is like seduction. You’ll discover how to “seduce” your prospects, and how to be compelling and persuasive, without them having ANY clue about what’s really going on.

• The complete fallacy about what most “gurus” are telling you!  This one won’t go down particularly well, and it isn’t what a lot of people want to hear, but let’s face it: Sometimes... the truth hurts!

• A sneaky little trick (that’s 100% legal) you can use to find out EXACTLY what your customer wants to hear from you, and... how to use this information to sell them what they want to buy!

• The unspoken secret to positioning yourself as a valued advisor, instead of a greedy investor! This may make you a little uncomfortable the first time, but then again, so did driving a car and kissing on your first date, right?

• How to create a SURGE in demand for your services, using an age-old technique even an idiot can’t screw up! (Believe it or not, this has to do with something Woody Allen once said.)

• How to figure out if you should keep running a marketing piece, or... whether it’s time to scrap it!  At last, you can stop wasting your hard-earned money!

• How to “measure” what it costs to get a client.  You’ll also learn a VERY critical and life-long lesson about why you’re in the math business first, and the marketing business second.  (Oh yeah, and the real estate business third!)

• How to weed out tire-kickers and looky-loos and prevent them from responding to your ads!  Now at last, you can stop wasting your time on people who can’t afford your services and who aren’t qualified prospects, and instead... only meet with pre-qualified prospects who are eager and excited about working with you!

• How to use “lead generation” in your marketing, and why it’s FAR more effective than what you’re using right now!  This is actually THE oldest and most jealously-guarded secret to being a successful entrepreneur, and to letting your marketing do all your work for you.

• The secret of following up with your prospects: how to do it, and... when to stop doing it!

• Why sending out a monthly newsletter ALWAYS makes you money: Craig walks you through the numbers, one-two-three!

• How to use testimonials in your marketing: The right way... and the completely wrong way, which is what almost every real estate investor does!

• Inexpensive and creative ways of using alternative sources of media to get your prospects attention, that NO other real estate investor has even considered using!

• Why coaching programs are so effective: surprisingly, it has to do with HUMILIATION!

• Discover what marketing has in common with religion and medicine -- then decide how much of a dose you want to swallow!

• How do you want your prospects to respond to your marketing?  The answer here will be more involved than you think, but... it makes you much more money as well!

• And... much much more!

That’s a ton of stuff, isn’t it?  But that’s just the tip of the iceberg here.  You see, when I asked Craig to speak about “basic” real estate investor marketing, not only did he do this, but he also INSISTED on talking about success in general.  Here’s why: Craig was one of those guys who grew up on the wrong side of the tracks, and as a result, he spent TONS of time cleaning out all those “poverty messages,” self-sabotaging thoughts, and limiting beliefs he had implanted into his head by his parents, and by other people in his environment.

You see, success is NOT a by-product of hard work alone.  (If only it was that easy, right?)  Success is something you must study, the same way you study real estate andinvesting.  And it took YEARS of study, and TONS of time for Craig to develop new habits and new attitudes, so that all the old “scarcity” messages inside his head were replaced with fresh new messages of abundance, and as a result, he now lives in a world of plenty. The lake house Craig lives in now, with his 18 ½ foot boat parked out back in his boathouse, and the Florida orange, pink grapefruit, and banana trees in his back yard, are a FAR cry from the apartment housing projects in the Bronx where he grew up.  So without any further ado, here’s what’s on Craig’s “Success Mindset” CD:

CD2 - Mindset: The Mental Game Of Success

How To CRUSH Limiting Beliefs And Self-Sabotaging Behaviors That Prevent You From Making The Kind Of Money You DESERVE!

• The ridiculous puffery behind the movie “The Secret”, and the REAL secret to getting ahead in life!  (P.S. It has NOTHING to do with visualization or any other kind of “hocus pocus” or crystal rock-worshipping you can think of.)

• Craig reveals the only PROVEN “secret” to genuinely accomplishing whatever you want -- but unless you’re comfortable with hard-nosed reality, you’re probably going to want to skip over this one, for sure!

• The two biggest fears real estate investors have, that prevent them from succeeding... and why they constantly self-sabotage themselves instead.  Here’s how to get over them both, and how to start closing deals instead, plain-and-simple!

• How to “de-program” any kinds of negative messages you may have, deep inside your subconscious... and a logical step-by-step explanation why messages like “Rich people are no good” and “Money is the root of all evil”... are completely ridiculous!

• The unspoken secret of the “habit” of being affluent!  Do THIS every day and see what happens!

• A breakthrough discovery that shatters the myth about the relationship between the amount of suffering and struggling you do, and the amount of success you deserve!

• The “martial arts” model and why it’s the biggest farce going, when it comes to success!  Sit down for this one -- it destroys every single piece of conventional wisdom you've ever heard!

• Now at last, discover THE perfect time to get something going and make it successful!

• How we are all our own worst enemy when it comes to success, and how to be our own best friend instead!

• The truth about success -- and... the candid truth about failure as well!  (And how to control how much your past failures impact your life, moving forward!)

• Another critical success principle you MUST use, if you want to maximize what you can do for yourself is to "Look Up.” Find out what this means and how to implement it in your life immediately, by making some very specific (and unusual) changes!

• How to handle criticism as you’re climbing up the ladder of success: whose criticism you should be listening closely to... and whose you should ignore!

• The 90/10 success formula and how to use it to your maximum advantage.  This is an old secret Craig learned from his first mentor, and it’s so valuable, he’s even taught it to his kids!

• The importance of “luck” in your success, and how “luck” comes into play in your work ethic. (Again, this isn’t for everyone.)

• How to manage your business schedule (and your life) so you’re constantly getting things done and whittling down your “to do” list!

• How to be disciplined and get everything done... without too much structure and without too many restrictions.  Yes, this IS possible!

• How to IMMEDIATELY tell if someone is serious about working with you, or... if they’re just seriously trying to waste your time!  This one’s a fail-safe strategy so brain-dead simple even a newbie can do it!

• The truth about writing and why it’s easy (and the very painful part NO ONE talks about)!

• How to treat yourself like a king, and when to “forgive yourself” and cut yourself some slack!

• Why e-mail really hasn’t delayed productivity, and... how to control yourself if you think it has!

• A lot of people -- usually broke people, are totally misinformed about money:  They say money changes your character once you get it -- this is true... but NOT the way you’ve been taught!

Find out the REAL big personality change that occurrs once you start making big money, and how to leverage this into the most important event of your life!

• How to SMASH your poverty “barometer” once-and-for-all, and... how to re-set it much much higher! What to look for, and... maybe even more important -- what to look out for!

• You’ll meet the highly sought-after “opportunity fairy,” and..you’ll find out how to get her to visit you, IMMEDIATELY!

• The truth about paying “tuition,” and how to swallow this sometimes ugly pill.  Is it really “just business?” Find out.

• A sure-fire way of telling when you’re about to make a big financial breakthrough in your business... and therefore in your life!

• The HUGE difference between “determination and persistence”... and “blind DUMB persistence!”  One delivers you a HUGE payday, and the other delivers you a HUGE painful lesson -- which one will you choose?  Here’s how you can decide.

Now let’s take a look at some of the information that’s on the third CD of this package, called...

CD3 - Copywriting

How To Write Effective And Compelling Sales Copy That Seduces And Persuades Your Prospects, Allowing You To Absolutely CRIPPLE Your Competition!

• The eye-opening definition of copywriting, and how it’s the ultimate leverage: Just think, mailing out 1,000 letters is like putting 1,000 salesmen out on the streets for your business.  If they’re saying the “right” things… you get rich -- very very rich!  But if they’re saying the wrong things… well, you know what happens then, don’t you?  You’ll want to pay VERY close attention to what Craig has to say here, since his ability to turn words into money, is second to none.

• The secret formula to writing conversational sales copy, that’s impossible to screw up -- even if you’ve never written a sales letter in your life!  Again, pay VERY close attention to this lesson -- I’ve never heard anyone say this before.

• One of the secrets to writing compelling sales copy is to write like you speak. But... exactly how “friendly” should you be, and is there a limit to what you can say?  Yes, there most definitely is, and Craig shares it with you here.

• Craig shows you how to remove the pain and discomfort of writing with this little-known secret, which also actually gives you permission to make mistakes (and shows you when and how to fix them)!

• When do the “conventional” rules of writing come in, when it comes to putting your ads together? You’ll be surprised to find out the answer to this one!  (Hint: It’s NOT what your third grade English teacher told you!)

• Discover the MOST important emotional buy-button you’ll need to push, to persuade ANYONE to do ANYTHING!  And I DO mean “anyone” (Your business prospects... your spouse... your kids... whoever!)

• When it comes to selling -- and especially when it comes to writing copy -- you MUST understand what business you’re really in, first and foremost, and… so must your prospects.  Craig explains what this business is, and how to communicate this to your prospects most effectively.

• Here’s the fastest way to figure out what to write in your ads, when you find yourself sitting there at your desk just staring down at a blank sheet of paper, or a blank computer screen, and you have NO clue what to do next!

• How to tell if you’re copy’s well-written, or… how to tell if you need to go back to the drawing board, BEFORE you mail your letters out!

• Craig spills the beans about headlines, and serves up the simplest explanation I’ve ever heard about why “headlines” are SO important, and the REAL purpose of your headline! If you’ve ever been confused about this before, this makes things plain as day!

• Along these same lines, Craig gives you a simple two-word question to ask yourself, and the answer lets you know right-away, if your headline is useful or not!

• How to aesthetically lay out your sales materials to provide optimal “eye-relief” for your prospects.  (There are lots of reasons Craig’s prospects are willing to read his 24-page sales letters, and his compelling presentation is one of them!)

• Ever wonder if your paragraphs in your marketing materials are too long, or… too short? Craig explains exactly how long they should be!

• Your headline is BY FAR, the most important part of your marketing material, but… Craig also reveals the second most important part of your sales pitch, and how to make sure you’re not screwing things up by unintentionally neglecting this, too!

• The THREE characteristics of your most likely prospects, regardless of WHAT you’re selling!  Boost your chances of making a killing, by leveraging these three traits all at once!

• The ONE “make or break” component of your sales letter -- and… it has absolutely NOTHING to do with your sales copy, or your offer!

• How to sell “solutions to problems,” instead of selling “products or services!”  And after all, isn’t that what your prospects REALLY want -- solutions to their problems?

• Uncover the sneaky little (but 100% legal) way to find out what to sell your prospects, and… how to sell it!

• How to create an effective USP (Unique Selling Proposition), and… how to use it to position yourself MILES ahead of your competition! Your USP answers the MOST important question your prospects are asking -- “Why should I work with YOU?”  You do NOT want to screw this one up!

• When trying to come up with a USP, most investors make things FAR more complicated than they need to.  In reality, you don’t need to be “different”, you just have to “appear” different, and Craig shows you a brain-dead way of doing this!

• Finally, discover the subtle but critical difference between "features" and "benefits," and… uncover the easiest way to structure your marketing so your prospects understand the big benefits of working with YOU, as opposed to your competition!

• Why most sales pitches are completely ignored by your prospects, and how to eliminate this from ever happening to you again!

• How to use multiple sources of media to communicate with your prospects, and… how to use multiple contacts to win them over!  Cripple your competition using these little-known strategies almost NO other real estate investors are using!

• The INCREDIBLE benefit of using a 2-step lead generation system, instead of trying to sell on one contact only (which is what ALL real estate investors do)!  This one secret is the bedrock behind the MOST successful direct marketing campaigns ever created.

• The “unpopular” answer to the question, “How do you make BIG changes in your business?” Make sure you're sitting down when you hear this!

• And lastly, Craig leaves you with a heartfelt lesson about success… financial freedom… and the reality of life. This one message alone is worth ONE HUNDRED TIMES your entire investment in this program.

I’m sure at this point, you’re beginning to “sense” there’s a TON of critical information you need inside this program, if you want to achieve even a modest level of success as an investor.  And reality is, if you expect to perform even halfway decently, you MUST get strategies like this under your belt.  Without them, you'll always be bringing a water pistol to the gun fight.

In fact, the truth is, once you listen to these cornerstone concepts of real estate marketing, you’ll be painfully aware that “what you don’t know,” has been killing you! 

These recordings (3 hours and 36 minutes long) are worth a small fortune.  In fact, you’d have to pay Craig several thousand dollars if you wanted to spend this time with him discussing these things yourself, at his normal daily consulting rate of $7,500 a day -- if you can even get in to see him.  But because Craig’s trying to let as many real estate investors get to know him as possible, (bluntly, because he’s going to make an absolute KILLING selling his Pre-Foreclosure Success System), you’re not going to have to pay even one-tenth this amount to get your hands on this special Audio CD Library!

In fact, when you order this special package we’ve put together, called “The ABC’s Of Real Estate Investor Marketing”, you’re not only getting these three recordings, but you’ll also get all the following information rushed to you right away, via Unites States first-class priority mail:

• You’ll get the nearly 4-hours of recorded material on three Audio CD’s called, “The Real Estate Investors Marketing Triangle.” (Marketing Strategies, Mindset: The Mental Game of Success, and Copywriting)

• The printed audio transcripts to these calls, as additional support, and so you can take in this kind of information that is filled with wisdom, using different senses.

• A FREE marketing Assessment Certificate.  Craig will personally comment (he does not hand these off to some flunky to do) on your existing approach to marketing, giving you a candid assessment of what you’re doing right... and what you’re doing wrong. Craig’s critiques are SO valuable, David Lowery, a commercial loan officer, joined Craig’s Mastermind group, solely on the strength of a critique he got from Craig.

• "The Biggest And Most Common Real Estate Investor Marketing Mistakes!"  A 2-DVD Library (over 90 minutes long) On these two DVD's, Craig shows you "The 7 Biggest And Most Common Mistakes Investors Make In Their Marketing!"  First, you'll get the inside scoop on the right way... and the wrong way, to put together ANY kind of marketing message.  Craig shows you a VERY comprehensive and specific step-by-step system any investor can use to create rock-solid marketing that works.

  • Next, Craig gives you incisive and specific critiques of 11 different examples of conventional real estate investor marketing pieces.  You'll uncover out the good, the bad, and the (mostly) ugly, so you'll finally know what to do, and... maybe even more important -- what to AVOID doing!  And since Craig charges $897 for sales copy reviews elsewhere on his website, to say these DVDs alone are worth thousands of dollars, is extremely conservative!  Not to mention, I GUARANTEE you're making MANY of the mistakes Craig identifies on these videos, right now.  Craig also reveals:
    • How to use a headline to attract attention, provoke curiosity, and bond with your prospects!  Your headline is the MOST important part of any marketing material you create -- get this one wrong and you're done!
    • The proper aesthetics and layout of your ads!  (There is a right way to do this.)
    • Dozens of ways to differentiate yourself from your competition!  If YOU can't make yourself appear different from your competition, then how is your prospect supposed to? If you pay attention to nothing else, pay VERY close attention to this!
    • How to avoid wasting thousands of dollars by speaking a lot but saying nothing in your postcards, letters, and brochures!
    • The biggest flaws with "letting your prospects fill the card out" and return it to you!  (Not only is this a waste of time, but it's actually rude from your prospect's standpoint!)
    • How to position yourself as a valued advisor -- and how typical real estate investor marketing, positions you as a desperate and needy parasite!
    • Is there a difference between the "I Buy Houses" and the "We Buy Houses" marketing? Is one better than the other?  You'll find out!
    • And... much much more!

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• You also get, "The Biggest And Most Common Real Estate Investor Marketing Mistakes!"  A 2-CD Library (over 90 minutes long) These are the Audio CDs of the DVD Sales Copy Critiques, so you can listen to these strategies and tips at your convenience.  This way, your time can be spent productively, even when you can't be in front of a computer screen or television.

• If you are not already a subscriber, you’ll get a 30-day FREE Trial to Craig’s offline Seductive Selling Newsletter and Audio Success CD Monthly Interview.  This is THE fastest growing direct-marketing newsletter for entrepreneurs and is currently read in 12 countries world-wide.  After this FREE trial period your monthly investment to continue your subscription is only $49.95 ($59.95 if you are outside of America), or you may cancel if you don’t want to continue your membership. 

  And just to give you an idea of EXACTLY how powerful the content is inside this newsletter, month-in and month-out, here’s what one subscriber had to say, "Craig I did exactly what you said to do in last month’s Seductive Selling Newsletter, in my last mailer piece.  Changed the font size and type, and changed the headline color to red.  Changed the incentive spot to #2.  And wham 40% increase in calls ,went from 100 calls to 144 so far ,well I guess that’s 44%.  By the way dude you are awesome, thanks a bunch."   Kevin Saffari - Irvine, CA

  Just a few months ago, on one of Craig’s Audio Success CD’s, he interviewed a publisher who’s sold over $300 Million Dollars worth of goods and services over the last 35 years!  Last month, he interviewed one of the members of his Mastermind group who did over $70,000 worth of business in three weeks -- on a whim!  Let’s face it, there is NO place else you’re going to find hard-hitting interviews like this -- not to mention, the entertainment value alone of these interviews is WELL worth it (Craig’s got an OUTSTANDING sense of humor), even if you don’t know a THING about marketing!  Bottom line, you do NOT want to miss out on ANY of the behind the scenes secrets revealed when you become a member of the elite group of subscribers who read Seductive Selling!

• For new offline Newsletter Subscribers, you'll also receive 15 FREE Bonus Gifts, worth $3,632 Dollars (and unlike most "FREE Bonuses Gifts," which probably wouldn't even be good enough to line your bird cage with, these ALL have genuine value), including...

  

  ✓ One NOW TWO FREE Sales Copy and Marketing Critiques! ($250 Value each!)

  ✓ FREE Complete Seductive Selling® Newsletter Back Issue and FREE Marketing Examples!  Shipped right to your doorstep, discover what you've just missed!  (A $97 Value!)

  ✓ FREE DVD: Discover how to push YOUR prospects emotional “buy buttons” as Craig reveals what's going on behind the scenes, in this detailed Sales Copy and Marketing Strategy review of a sales letter he wrote, that consistently converts 10% of all buyers of a $47 product, into a $997 Dollar upsell!  ($897 Value)

  ✓ FREE Audio Success CD: 80-minute RARE interview with best-selling author Dave Lakhani, “Unspoken Persuasion Secrets Of The Masters, Finally Revealed!” ($500 Value)

  ✓ FREE 2-CD Audio Library: (92 minutes) “How To Make THIS Your Best Year Ever!”  ($247 Value)

  ✓ FREE Audio Success CD With One Of Craig's Mavericks Coaching Group Members: 72-minute interview, “Former Bartender Goes From Zero to $3.5 Million in 3 1/2 Years!” ($500 Value!)

  ✓ FREE, 2 Hard-Nosed Audio Interviews: (over 2 hours of information) including:”The Psychology Of Selling” and... “Secrets Of Success!” (a $97 Value Each!), PLUS... you'll ALSO get:

  ✓ FREE Current month's issue of Seductive Selling®, along with your FREE Monthly Marketing Examples! ($97 Value)

  ✓ FREE Current Audio Success CD Interview Of The Month ($500 Value)

  ✓ FREE: Craig's incredibly effective 8-panel business card that actually sells!  (GOD only knows what this is worth!)

  ✓ $100 FREE kingofcopy.com Money! And...

  ✓ A Special 15th BONUS gift, when you act NOW!  An unusual tearsheet Craig was paid a small fortune to write, which broke the bank!  (This may be the MOST valuable bonus of all!)

I have absolutely NO idea what all this is worth, but I DO know it’s worth a HELL of a lot more than the $297 dollar investment you’re going to have to make to get this program, which we call "The ABC's of Real Estate Investor Marketing!"  And it also PALES in comparison to what’s going to happen to your business (and therefore to your life) after going through the information in this program, if you get to experience even one-tenth the good fortune I’ve experienced!  And on top of that, Craig and I are giving you an iron-clad zero-risk money-back SAFETY GUARANTEE on this package:

180-Day ZERO-RISK Safety Guarantee

Order the ABC’s Of Real Estate Investor Marketing, and start applying the many strategies inside this program, to all the various moving parts of your real estate investing business.  Keep the program and use it for 180 days, and if during that time, it hasn’t made you AT LEAST an extra $10,000, then box it back up and return it to us, and we will issue you a prompt and courteous 100% refund, right there on the spot.  I realize that’s a pretty bold and daring guarantee, but I have absolutely no hesitation about making it, because I am so confident about the value of this program.  And frankly, these techniques are so effective and presented in such a simple manner, if you have another business besides your real estate investing business, you will be able to apply MANY of the strategies and secrets inside this program, to your other business, as well.  Which makes this package about the best deal going.  So...

Click Here To Order Online
Or By Phone Or Fax, Right Now

And your package will be rushed to you via U.S. First Class Priority Mail or UPS trackable carrier, right away!

Oh, one more thing, and it’s important: This package is NOT for people who are looking for quick “hit and run” answers.  The strategies and concepts Craig reveals are ONLY for those people looking to build a stable business, with a long-term following and long-term cash-flow.  Contrary to what most “experts” would like you to believe, there really is no “easy money,” but there are DOZENS AND DOZENS of short-cuts you can take along the way, that DO make your life MUCH easier, saving you TENS OF THOUSANDS of dollars in wasted costs, not to mention years of frustration, misery and stress.

Bluntly, if you think $297 bucks is a lot to invest in this kind of information, then you should see what it’s going to cost you in mistakes if you don’t invest in it!  Reality is, you'll probably save 5 times this amount by eliminating all the mistakes you'll otherwise still be making, on your next mailing alone!

The other thing you need to know is that these concepts are delivered in a VERY straight-forward “no nonsense” manner, and are VERY easy to implement.  And you do NOT need to implement ALL of them to see results.  In fact, you probably couldn't do this, even if you wanted to, any more than you could read ALL the books down at your local library.  But the good news is, implementing just one or two of the hundreds of strategies inside this program, immediately improves the results of your marketing, and increases your cash-flow -- usually, dramatically. 

And improving results and boosting your cash-flow is what you want, right?  So get your copy of The ABC's Of Real Estate Investor Marketing, Right NOW!

Thanks for reading this message, and as Craig says...

Now go sell something!

Cris Chico

P.S. Look, the beginning of any relationship is always MOST critical to you, especially in real estate, and reality is, you NEVER get a second chance at making a first impression!  In real estate investing, how your prospects view you in the beginning, either makes you, or breaks you.  If you come off looking like a valued advisor, and if your marketing makes your prospects feel THRILLED to be working with you, then you can pretty much write your own ticket forever: get the best deals... make the most money... decide who you want to work with... and call all your own shots.  But...

Make even ONE mistake, and let’s face it -- in the real estate business, there’s absolutely NO shortage of people standing in line right behind you, just waiting to gobble up every single opportunity you left behind for them, because you couldn’t handle it properly.

So if you think $297 Dollars is too much to invest to make sure you DON’T screw up a relationship... or too much to invest to make sure you’ve set yourself head and shoulders apart from all the other greedy slobs you’re competing against, then you might as well forget about trying to make even one thin dime in the real estate business, and instead go and get some sort of 9 to 5 job sitting in a cubicle all day, asking your boss for permission to go to the bathroom.

Listen, I started this message discussing the one simple secret the most successful investors use, to make an absolute KILLING in their business.  That secret is their ability to differentiate themselves from their competitors.  In The ABC's of Real Estate Investor Marketing, you're not just getting ONE way to differentiate yourself, you're getting DOZENS of ways.  This separates the leaders from everyone else.  And let's face it, the investors who lead... make all the cash, and those who follow... just sit around watching them collect it.

The choice is yours: which one of these two investors do you want to be?

P.P.S. One more thing, and this is important.  In case you are wondering why this program is priced so inexpensively, appreciate that this pricing applies to the first 100 programs ordered, ONLY.   After that, the price IS going up.   We are eager to start getting this out, and frankly, to get some feedback on it, plain and simple.

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