A Simple Lesson, But Often Those Are The Best, No?

Today I have a simple story to tell you. Maybe it’ll help you, maybe not, let me know.

As you probably know, yesterday I broadcast my first radio show. As far as performances go, by no means was it close to even “good” for me. But… for a first show, it was definitely a solid “O.K.”

I was probably a little unsure of myself — I’d never done a radio show before so I really didn’t have any kind of a framework to go by.

My voice was very monotone during the first segment – from nerves I’d say… my “teaser” intros were sometimes too short… and I probably spoke even faster than usual (and that IS tough to do).

But you know what?

It doesn’t matter because the next show’s going to be better, and the next show’s even going to be better than that. What DOES matter is that the thing got up-and-running, and now it’s done, and my life and my listener’s lives are only going to get better because of it.

Plus, reality is that people are very forgiving, and you are usually far more demanding of yourself than others will ever be demanding of you. And in the end, what counts is whether or not you are willing to be, as Teddy Roosevelt once said, “the man in the arena.”

That you were willing to get in there and DO the thing that MAKES it happen. Remember, you can’t get “better” at something, until you actually DO it, and sometimes you can’t get better at something until you fail at doing it.

So while my first show wasn’t anywhere near as good as the next one’s going to be… it did feel GREAT being in the arena.

I hope this helps you too. Now go and get ‘em.

Here’s the part of Roosevelt’s speech I was referring to. It was delivered in Paris, on April 23rd 1910:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly. Who errs, who comes short again and again, because there is no effort without error and shortcoming, but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions.

Who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

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Now go sell something, Craig Garber

P.S. IT’S ALIVE!: Make sure you listen to my radio show live, every Thursday at 1pm Eastern, or download any of the archived shows, all at http://www.kingofcopy.com/ssradio

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)