A Fail-Safe Way To Profit From Your Biggest Weaknesses

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A Fail-Safe Way To Profit From Your Biggest Weaknesses

Posted Jan 9 2008 in Direct Response Marketing

Here’s a very critical problem-solver that if you remember it, and if you use it wisely, will make you more money than you believed possible. In fact, this may be one of the most important tips I’ve EVER given out — and it’s very straight forward.

Regardless of what you do, the smartest marketing ploy you can use, and one that’s quite simple, is to always turn any perceived or real weakness you have, into a unique strength.

The most simplistic example of this, is if you’re a small company going up against the big guys, you’d want to emphasize the level of personal attention to your prospects needs, but… you can use this in any situation.

For instance, if you screwed up and provided bad service in the past, you want to acknowledge this openly, embrace the painful lessons you learned as a result, and then talk about the incredible new quality control procedures you have in place. But… and here’s the rub — unless you’re then ready to back this up with promissory guarantees, you’re going to suffer from a believability issue.

However, if you really have cleaned up your act, then giving a guarantee about this shouldn’t be a problem at all.

ALWAYS turn a weakness into a strength. ALWAYS turn what’s unique about you, into what’s normal and justify how anything else other than this, must be inferior.

If you are smart enough to do this, you will make a killing, plain-and-simple.

Now go sell something, Craig Garber

P.S. $3,632 FREE, NO exaggeration! You know how people often over-inflate the value of bonus gifts? Well, I’ve gone out of my way to be conservative, so when I tell you the value of the FIFTEEN bonus gifts you get when you test-drive Seductive Selling, is over $3,632, I’m DEAD serious. See for yourself at http://www.kingofcopy.com/ssnl – the new January issue has TEN pages of marketing examples!

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Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)