A Fail-Safe Way To Profit From Your Biggest Weaknesses
Here’s a very critical problem-solver that if you remember it, and if you use it wisely, will make you more money than you believed possible. In fact, this may be one of the most important tips I’ve EVER given out — and it’s very straight forward.
Regardless of what you do, the smartest marketing ploy you can use, and one that’s quite simple, is to always turn any perceived or real weakness you have, into a unique strength.
The most simplistic example of this, is if you’re a small company going up against the big guys, you’d want to emphasize the level of personal attention to your prospects needs, but… you can use this in any situation.
For instance, if you screwed up and provided bad service in the past, you want to acknowledge this openly, embrace the painful lessons you learned as a result, and then talk about the incredible new quality control procedures you have in place. But… and here’s the rub — unless you’re then ready to back this up with promissory guarantees, you’re going to suffer from a believability issue.
However, if you really have cleaned up your act, then giving a guarantee about this shouldn’t be a problem at all.
ALWAYS turn a weakness into a strength. ALWAYS turn what’s unique about you, into what’s normal and justify how anything else other than this, must be inferior.
If you are smart enough to do this, you will make a killing, plain-and-simple.
Now go sell something, Craig Garber
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