They say a picture is worth a thousand words, and this is true.  Photographs, for example, often contain the only tangible remnants of years filled with memories.

And when it comes to generating leads or selling, if you’re paying close attention and you’re smart about things, a picture isn’t just worth a thousand words, it can be worth thousands and thousands of dollars also.

With that in mind, here are three different ways you can use pictures (or videos online) in your sales letters and lead generation ads, to increase sales and boost your response rates.

1. You can use a picture of the product itself.

This one can be tricky, though.  If you’re selling something “simple” and consumer-oriented, this tends to be less risky.

But if you’re a publisher or if you sell “how to” information, sometimes this can be a double-edged sword.

Remember, the biggest obstacle you have to overcome is people’s own self-doubt… and their desire to find a reason NOT to buy.  Sometimes, showing them a photo of what you’re going to sell them, gives them all the reasons they need, to say “No thanks.”

Bottom line, this is a better technique to use when the value of what you’re selling has measurable and well-known comparisons.

2. You can show a picture or video of the products being used.

This is especially helpful when you have products that reduce the amount of effort you need to do something.  So for instance, you’ll often see this used when people are selling farming equipment or lawn maintenance tools.

You might see a very difficult chore now being easily performed by a tiny woman, using the tools being sold.  In this instance, your visual is kind of a “before and after” visual testimonial.

3.  Your picture can show the end results of what your product does.

This is often enhanced by also showing the “before” photo, as well.

But here, you also have to think before you just go ahead and use your photo.  For instance, let’s say you’re selling “how to succeed” products.  The type of person who’s going to be attracted to the photo of you in front of your new Ferrari, is going to be dramatically different from the person you attract if you show a photo of you and your children or your dog, fishing or playing together.

So in this situation, think about who you DO and who you DON’T want to respond and what you’re really looking to do here.  Are you a one-hit wonder looking to do a wham ma’am thank-you ma’am sale?

Or, are you looking to build a long-term stream of income where you’re always giving and giving and people are always buying and buying because of this?

Remember, while a picture can paint a thousand words, the words it’s painting… are very important.  So choose them wisely.

Now before I go, there is one thing I want to address, because I get asked about it, often.  And that is, ever since I’ve been in business for myself, I’ve always charged top-dollar for what I do.  Even before I was in marketing, when I owned my own financial planning firm, I charged top-dollar.

Frankly, this wasn’t easy for me to do.  At one point in time, I was very “scared” of charging top-dollar, especially since I came from more of a poverty mindset upbringing.  But around 1994, I stumbled across a story that completely changed my mindset about this, and ever since then, I’ve ALWAYS charged (and collected) top-dollar for my goods and services.

This story made me understand, for the first time, what you’re really doing when you’re charging top-dollar.  And on page 28 of my new book, “How To Make Maximum Money With Minimum Customers,” I share this story with you, and reveal the concept and how it completely changed my business, and my life.  Check it out, now, because this story will impact your life — and your pricing — as well.

Now go sell something, Craig Garber

P.S.  I am so convinced this book will create dramatic and almost immediate increases in sales and cash-flow in your business… I would like you to examine my new book risk-free, for life.

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Discover how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising, in my new book, “How To Make Maximum Money With Minimum Customers” – LIFETIME GUARANTEE included – no small print, either.  I am so convinced this book will create dramatic and almost immediate increases in sales and cash-flow in your business… you can examine it risk-free, for life.

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

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