3 Reasons why most ads go bust.
At the end of this message, stay tuned for an announcement about a teleseminar I’m going to be having in early December…
If you know anything about making your marketing work, then you already know about using “advertorial” style marketing when you’re running a space ad. Advertorials are ads that don’t look like ads — they look EXACTLY like news articles.
In fact, if you’re smart, you’re going to want to use the same fonts whatever media you’re running your ad uses for their regular articles, so no one thinks it’s anything but an ad. Make sense?
Anyway… here’s why advertorials work so much better:
One, people read newspapers and magazines for what? For news, right? So… if your article looks like a news article and not like a big dumb oversized business card, like most ads do, it will get read like any other news article does. Not glossed over like all the ads that look like big dumb oversized business cards do.
Two, if it’s getting read like a news article, then guess what? It’s going to be BELIEVED as if it was a news article. (As a side note, this only works if you’re ad’s written right, but that’s another subject entirely.)
Three, since you know who’s reading the publications where you’re advertising, you are readily able to tailor your headline to fit the crowd you want, like this::
“Women Over 35: Are You FINALLY Ready To Settle Down?”
“An open letter to every women in Saginaw who’s FINALLY ready to settle down…”
Or, “Are you a single, professional career gal over age 35 who’s finally ready to settle down?”
See, that’s easy, isn’t it?
This is just a few reasons why advertorials are so effective. Who knows, maybe I’ll put out a course on how to write an advertorial next year? This is such an interesting topic.
O.K., now here’s something you may want to pay close attention to: In early December I’m going to be having a teleseminar for people who may be interested in applying to be in my Mastermind Group. Our next meeting is in January on the 25th and 26th, here in Tampa, and if you want to make 2008 your best year ever, and IF you qualify, this is going to rapidly accelerate your pace and get you there quicker than anything else.
Be on the lookout for the announcement about the teleseminar, in a week or so.
Now go sell something, Craig Garber
P.S. Should you get involved with a project or not? In this month’s Seductive Selling Newsletter, I give you the 11-point checklist I use, to determine the answer to this question. Test-drive it FREE for 30 days, and get $1,391 in bonus gifts plus TWO FREE marketing critiques, right here: http://www.kingofcopy.com/ssnl
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