February 2012

Lead Generation Marketing – Use any of these three strategies immediately, to reactivate your old customers:

I was in meetings pretty much all last week – so now it’s time to get re-activated. And in fact, that’s exactly what we’re going to talk about today – “re-activating” your old customers. Because this is a fairly easy way to generate some relatively “new” business. Unless you’re selling ...

e-mail marketing tips – This is THE best way to get your e-mail opened:

Today’s message is going to be short… and sweet. I want to teach you the best way to get your e-mails opened. This also happens to be the best way to get your direct mail opened… the best way to get your wife and kids to listen to you… and ...

Small Business Marketing – How to almost DOUBLE your productivity:

I’ve been doing something for the last three weeks or so, that has almost doubled my productivity, and I wanted to share it with you. It’s SO easy to do — and, it takes maybe 5 extra minutes per day, to implement. And yet… it’s probably going to be responsible ...

Small Business Marketing: Big breakthrough solutions most people miss

Today I want to talk to you about something incredibly important. It’s a very basic concept that virtually everyone (including myself, at times) overlooks. So to make sure you don’t overlook this, ever again… I’m going to give you the genesis of this concept. And I think, once you see ...

Writing Sales Letters – How to get your customers, clients, and patients, to write your sales letters for you:

One of the simplest things you can do, to boost sales and the response rates of your marketing, in general, is to let your customers write these pieces for you. I don’t mean, literally sit down and write them for you, but if you listen… they can create almost all ...

Direct-Marketing Strategies: 3 Crippling sales mistakes

Over the last few days I had the opportunity to deal with a few different vendors, while I was in the middle of purchasing a couple of different services — both business and personal. I was amazed how many simple things these vendors screwed up and got wrong. Wrong for ...

Direct-Marketing Strategies: 3 Ways to make your offers even MORE irresistible

There’s nothing more compelling — nothing more likely to get your prospects to buy — than an irresistible offer. So, here are three simple ways you can make ANY offer more irresistible. 1. Offer something NOW. Many sales are made online, and often… these goods and services have to be ...

Business Sales Strategies: 31 down, 69 to go – 17+ hours total

On January 3rd, I published this post on my blog: “But now… it’s back to reality. It’s the New Year and we’re all busy cranking up our little machines once again, right? You bet. For me, maybe this is unusual, but my goals aren’t business related. And here’s why: I’ve ...