Dear Friend,

If you own or operate a for-profit business, then this is the most exciting and important message you will ever read.  And here's why:

Imagine if you could identify your biggest sales and marketing weakness... and make it go away -- how much would this immediately change your life?

For example, let's say "getting leads" is a problem for you.  What if you suddenly discovered how to get an endless number of leads?

Or, let's say you have more than enough leads -- but converting them into high-paying clients is sometimes a problem.  What if you could write stronger ad copy, that would allow you to communicate more effectively, and sell much faster?

Point is, think about how much less stress and anxiety would you now have in your business -- and therefore in your life -- if you suddenly eliminated these issues?

Not to mention, how much more money you'd be able to make!

If this sounds like something you want -- something that will make your life MUCH easier and MUCH more rewarding... then you MUST experience this special group workshop I will be hosting, here in Germany.

On Saturday, March 17th, I'll be putting on a special workshop in Munich, starting at 9am and wrapping up at 6 pm, with a one-hour break for lunch.

First, let me tell you what we're going to cover in this intimate workshop:

We're going to split the day into two sections.  The first 5-6 hours of the day will be instructional, and the remaining time will be spent in an open question and answer format. 

Here's what we will cover during the first part of the workshop:

• I'll show you the four reasons why most ads fail.  And when I say "ads," I mean sales messages: sales letters... e-mails... a space ad in a magazine or newspaper... a direct-mail postcard or long-form sales letter... and of course, sales letters online.

Once you eliminate these 4 mistakes, which 99.9% of all people are making... you will have an instant surge in response to your marketing.

• Most people hire me, because of my expertise in being able to help them generate leads.  And not just "leads" as in "live bodies," but leads as in, "tons of PRE-QUALIFIED prospects who are excited and enthusiastic about working with you -- NOW." 

  And as you know, generating leads is the MOST important thing any business owner or sales person can do.  Having an abundance of leads solves nearly ANY cash-flow problem you can have -- so, we'll also spend time going over the following: 

  • What does "Lead Generation" really mean?  Most people think they know what it means to generate leads.  But unless you understand the mindset and the thought process behind what Lead Generation really is... you will always only be going through the motions -- never really "getting it," and therefore... never really generating the kind of leads (or making the kind of money) you deserve. 

  It's like the difference between reading a manual about driving and getting in the car for the first time, versus... having someone SHOW you how to drive while they're sitting next to you.  Having someone show you how to drive, may mean the difference between life and death.  And while having me walk you through the Lead Generation process, certainly won't mean the difference between you living and dying... it can easily make a HUGE difference between your business' life and death.
  

  • We'll cover, in detail, the 4 situations when you MUST use 2-Step Lead Generation if you want to sell and make, as my book says, "Maximum Money With Minimum Customers." 
    
    
  • 10 Critical benefits 2-Step Lead Generation gives you, over ANY other method of generating leads
    
    
  • You'll get actual examples of 2-Step Lead Generation Ads to use as a model, and to keep in your swipe files -- including some I've written myself
    
    
  • 5 things you MUST consider, to make your Lead Generation campaign effective and laser-targeted.  This way, you're ONLY attracting the those buyers who are QUALIFIED to work with you - so you can STOP wasting your time dealing with looky-loos and unqualified people who are merely wasting your time.
    
    
  • We'll go over the most common 2-Step lead generation myths and mistakes.  This way you know exactly what to look for -- and... what to look out for!
    
    
• I'll also reveal, for only the second time ever, the 17 components of a sales letter. Outside of the $5,000, 2 1/2-day Copywriting Seminar I gave back in January of 2009, I have NEVER shared this information with ANYONE - including the members of my Mastermind Group.  In fact, even in Chapter 23 of my book, in the MASSIVE section on writing sales copy... I ONLY discuss 12 of these components.  But I will go over all 17 of them with you during this workshop.
  
  
• You will also get a workbook with a summary of the workshop material.  This way, you'll have a place to make notes on, and you can use this material when you are brainstorming for new ideas or to write new sales promotions.  You'll have it handy and be able to review it, as often as you'd like.

And here's what we'll do during the second part of this workshop:

• During this time, we'll have a rapid-fire round robin of open question and answers.  You can ask me about almost anything: the material we covered during the day and how to use it in your business, OR... you can ask me a direct question about a specific business problem related to marketing, selling, or copywriting, and how to fix it.

Candidly, if you're smart -- all you need to do is have me answer ONE question, and you'll realize, this part of the workshop ALONE, is worth at LEAST TEN TIMES your investment in this event.

I've now worked in close to 100 industries over the last 13 years, and between client copywriting projects... my own niche industry work... and the hundreds of clients I've consulted with, during this time... there really isn't much I haven't seen.

On top of this, my business partner in Munich, will also be there fielding questions.  He is an absolute genius when it comes to selling and telemarketing.  He's sold well in excess of €51 Million of goods and services over the last 15 years, and he's also very sharp when it comes to marketing strategy.

Plus, this is also a GREAT opportunity to meet and network with some quality people who are successful and open-minded to new strategies... and, eager and excited about letting you peek behind the curtains in their own business, to show you what's working... and, what's NOT working.

"Sounds Great, Craig -- What Happens Next?"

As you may know, I rarely put on workshops.  The last one I held was in Tampa, in January 2009.  It was 2 days long, and the cost of admission was $5,000.  To spend a day with me here in my Tampa office, is $7,500... and if you want me in your office out-of-town, it's $15,000 PLUS hotels and flight.

On top of that, I've just cancelled my Mastermind Group and will be going to group-only instruction (mostly over the phones and online) from now on -- so getting me in person is becoming as rare as a solar eclipse.

However, SIMPLY to introduce myself to Germany, the cost to attend this workshop, is literally peanuts.  PLUS... I'm even going to offer you MORE than "just" a mere workshop. 

Here's what I mean by that: When you register now, I'm also going give you TWO FREE Monthly Group Consulting Calls. This is a great opportunity for you to do three things:

1. Help you identify and determine the REAL biggest obstacles you're dealing with right now, that are preventing you from making this your best year EVER.
   
   
2. Next, I will tell you the one or two strategies or ideas you need, to eliminate this problem.
   
   
3. And lastly... develop a strategic, step-by-step plan... to get these strategies or ideas, implemented... as fast as possible.

I'll also record these two calls and post them up on a special web page (for attendees only), so you can download the calls and listen to them over and over again, at your convenience.

At my billable rate of $500 an hour, these two hours add another €767 in value.

And yet... your investment in this entire program (the full-day workshop, and the two calls) is a mere €1,497.  Or, if you want, you can even make 3 EZ payments of only €527 each, INCLUSIVE VAT!  (How cool is that!? :-)  And, of course, it goes without saying...

If you're unhappy with this program, and you don't feel you've gotten value out of it, just let me know and we'll refund your investment, 100%. 

As I said, I RARELY speak in public.  And between my German business and my American business... the amount of free time I have to do things like this, is decreasing, even more.

Point is, if you're even thinking about coming, JUMP on this because the opportunity to have me working directly on your business, in such an intimate setting, is literally vanishing, right in front of your eyes. 

O.K., enough from me. If you want to come to this event, then register below, and once you register, you'll get an e-mail confirming the date, and the location of this workshop. 

Register Here:

"Yes Craig, I want 2012 to be my best year ever!" I want to attend this eye-opening workshop in Munich, on Saturday, March 17th" Choose Your Preferred Method:     Make 2012 Your Best Year Ever Workshop, €1,497   Make 2012 Your Best Year Ever Workshop, 3 x €527 3 Installments @ €527 each (every 30 days)

As far as success stories and testimonials go... they are all over my website.  But to keep things relevant, here are comments from some of the people who attended my $5,000 Ad Writing Workshop back in January 2009.  Listen to their comments, and anticipate you having the same OR better experience:

"Yes Craig, I want 2012 to be my best year ever!" I want to attend this eye-opening workshop in Munich, on Saturday, March 17th" Choose Your Preferred Method:     Make 2012 Your Best Year Ever Workshop, €1,497   Make 2012 Your Best Year Ever Workshop, 3 x €527 3 Installments @ €527 each (every 30 days)

I'll see you in Munich on March 17th.  If you have any questions, contact Anne in my office at anne @ kingofcopy.com or call 813-909-2214.

Now go sell something,

Craig Garber

P.S.  One more thing, and this is important.  One of the most exciting things I remember from my last workshop, is not only all the great people that were there, but... all the fun we had, and all the big breakthroughs the attendees experienced.

There was a TON of laughter, everyone got along great, and some really critical business connections were made.

And to me, this is one of the best things about running an event like this.  One where everyone can just sit back and relax, and be themselves. Everyone is in the same boat, and everyone is really supportive.

So if this is the kind of environment you like, and you're ready to make 2012 your big "transformation year," then I'll see you in Munich on March 17th.

"Yes Craig, I want 2012 to be my best year ever!" I want to attend this eye-opening workshop in Munich, on Saturday, March 17th" Choose Your Preferred Method:     Make 2012 Your Best Year Ever Workshop, €1,497   Make 2012 Your Best Year Ever Workshop, 3 x €527 3 Installments @ €527 each (every 30 days)

© Craig Garber
3959 Van Dyke Road #253, Lutz, Florida 33558
(that’s one block west of Dale Mabry Highway at the corner of Van Dyke Road,
in the same plaza where the Publix supermarket is)
813-909-2214 phone          954-337-2369 fax