October 2011

Happy Halloween – last day to get your hands on this:

Today’s THE last day to take your free test-drive of the Seductive Selling Newsletter, without obligation to do anything else. Here’s what you’re missing: * On this month’s Audio Success CD, you’ll discover how one entrepreneur transformed his entire life by knocking off about 40 stubborn pounds of fat – ...

Writing Sales Letters: Outrageous claims like he invented the question mark… and that chestnuts are lazy

If you’ve watched the original first, Austin Powers movie, then you’re probably familiar with today’s subject line. But the truth is, while it’s important to make strong claims — it’s also important to make believable claims. And all too often — especially online — it seems like common sense is ...

An open letter to all my French readers:

Amazon just sent me an e-mail letting me know my book, “How To Make Maximum Money With Minimum Customers,” is now available on amazon.fr, on Kindle. Unfortunately, it’s not in French, but chances are good if you’re on my list… you’re knowledge of English is pretty solid, anyway. You can ...

Writing sales letters: 5 Reasons why some people sell effectively… and others fall flat on their faces

Wow, another busy week here at chez Garber… The older I get (48 next month), the less effort I put into selling and the more effort I put into the trimmings surrounding the sale. And oddly enough, when you do this… it becomes much easier to make your sales. What ...

Lead Generation Marketing: What’s new and exciting, and… your shot at Warhol’s 15 minutes

Last week was the first time EVER, I didn’t send out an e-mail for one whole week. Let me tell you what’s been going on here – because it’s very exciting, for sure. To begin with, I’m starting a company in Munich, Germany with a partner of mine who lives ...

Steve Jobs: “Three stories from my life. That’s it. Just three stories…

Digital sales of my book are now almost as high as actual hard copies on amazon. (41, 5-star book ratings doesn’t hurt, either!) *** In memory of Steve Jobs, who passed away yesterday, I wanted to share with you, a very meaningful speech he gave, several years ago. This was ...

Direct-Response Marketing True Story: Guess what was missing?

Digital sales of my book are now almost as high as actual hard copies on amazon. (41, 5-star book ratings doesn’t hurt, either!) *** Sunday, it was absolutely gorgeous out. My wife and I went downtown to an open air festival here in Tampa, like we do on many Sundays ...