July 2011

Emotional Direct-Response Marketing Strategies – LAST day, NO exceptions:

This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available until midnight tomorrow. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is with one of my Mastermind ...

Emotional Direct-Response Marketing – Available now, for two more days ONLY:

This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available for two more days. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is with one of my ...

Writing Sales Letters: 3 mistakes that make your readers IMMEDIATELY stop reading

Delay is the death of a sale. Even if you’re selling something face to face… if your prospect’s attention wanes… your sale is gone. You simply must keep the ball rolling, to get anywhere. And let’s face it, in print, this isn’t so easy to do. But here are three ...

“How To Make Maximum Money” Get this into your hot little hands, now on Kindle too:

My book, “How To Make Maximum Money With Minimum Customers,” is now available on amazon.com (with 39, 5 star reviews!) and on amazon’s Kindle. Here’s the story behind this: We’ve been making a lot of changes on my blog. In fact, soon, my “website” kingofcopy.com will be 100% merged into ...

These 3 things he taught me, saved my life

Today is my older son’s 21st Birthday. And with the exception of my wife, Nick’s probably taught me more about life, than anyone else I’ve known. In fact, it all started the day he was born. If you’re read my book, then you know I had a rusty start in ...

Small Business Marketing: The Law of Importance and how to Profit from it

My first foray into sales involved selling on the phone and face to face. I was a “headhunter” — a recruiter placing financial executives (controllers, CFO’s, CPA’s) into jobs, mostly in private industry. Most of the job involved telephone sales, and perhaps 15-20% of the job involved in-person sales. Then ...

Writing sales letters: 2 ways to turn your sales letters into absolute magic

I just finished writing a sales letter for a client of mine. He’s looking to hire a few people and he wanted to make sure, only the cream of the crop applied for these positions. There were two major strategies I used, to make sure this is what happens, and ...

Do NOT watch this video unless you have a sense of humor

I’ve had a hell of a week work-wise and I’m off for some R & R. So… some humor is in order. Check this commercial out – it is absolutely hilarious. However, if you’re uptight about cursing, guy-humor, or anything else like that, just wait till next week when I’m ...

Copywriting & Writing Sales Letters: What can you take out of this?

Interesting article in the New York Times last week, by David Pogue, about the Flip camera and why it went south. It’s a good read and I’d encourage you to check it out. One of the more relevant comments in the article was the development philosophy of the Flip team. ...

Copywriting tips: FINAL comments on long versus short copy

Would you marry a woman after one date? Would you buy a family home after seeing a few photos of it? Would you buy a car without taking a test-drive? Would you allow a doctor to operate on you without having some sort of x-rays or an MRI done? If ...

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