April 2011

Last day to get this:

Tomorrow is THE last day to take your free test-drive of this month’s issue of The Seductive Selling Newsletter. Not only is April the start of our 6th year publishing Seductive Selling, but this issue is PACKED with great stuff. Here’s what you’re missing: * 11 LIVE marketing examples, including ...

Small Business Marketing: Are these the weak messages you’re giving prospects?

Quick – without giving this too much thought or looking into this for more information… answer these two questions: 1. Which doctor do you want to work with? A. The one who charges $7,500 for a procedure, or… B. The one who charges $1,500 for a procedure? Now this one: ...

Copywriting Tips: 9 hot new headlines, and 3 ways to write ‘em

I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I write. That would be incredibly ...

e-mail marketing tips: A simple way to reduce risk that has nothing to do with guaranteeing ANYthing

Unless you’ve been living under a rock, then you know one of the most important things you can do to eliminate any risk associated with your purchase, is to offer very solid, very believable, completely unconditional guarantees. After all, if someone’s unsure of you, or your ability to deliver and ...

Small Business Marketing: 3 things your buyers are worrying about most – you’d better know ‘em

Anxiety. I’m sure you’ll agree, anxiety is one of the most powerful distractions in your life. It lowers your productivity… raises your stress levels… and prevents you from focusing on things. True? Absolutely. From a buyer’s perspective, anxiety also prevents you from being able to make any kind of rational ...

Small Business Marketing: Important news for type ‘A’ personalities only

For type ‘A’ personalities only Twenty years ago I never believed I’d be saying what I’m about to tell you. And that is, there are some serious benefits to aging. One of the most important benefit has been slowing down. Not slowing down because you can no longer go as ...

e-mail marketing: What the gov’t shut-down can do for you

I’ve been kind of quiet this week, what with the government about to shut down and all. If you listen to the media (and everyone knows what the media says always comes true – just like your dreams always come true)… then you’re already fully aware of the impact this ...

2-minute video clip from 2003 w/ Gary Halbert (back when I had hair!)

It’s absolutely miserable out here today – we had something resembling a mini-tornado earlier this morning, and I’ve got tons of cypress moss all over my deck, I need to clean up. In fact, the wind was so strong, it even pushed over one of the PVC chairs I have ...