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Copywriting tips – dreamer deceiver: dirty lies people mistakenly tell
Sometimes I’ll read things that are just incredibly stupid. Like when some guru’s telling you a good strategy to use if you want to get people’s attention, is to run an ad with a headline that says “Get More Sex.” That this is a smart …
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Business Strategy Consulting – Action is your friend: 3 things to know
Before we get started, here’s a link to a interesting article I read in the New York Times last week. It talks about the options you have when your flight gets canceled. I’m lucky to live here in sunny Florida, but I know most of …
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Small Business Marketing: 3 easy ways to get your buyers attention
The truth is, most of the time, it’s a lot easier to get your buyer’s attention than you think. For example, think about how your kids, and even your spouse/partner/whatever… gets your attention easiest? If your house is anything like mine, the easiest way they …
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See you in 5 weeks
In 5 weeks I’m going to be in New York City , so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. I’m only going to have ONE day available to do …
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