October 2010

Only a day left to take YOUR free 30-day test-drive this month’s Seductive Selling offline newsletter.  Here’s what you’re missing out on in this month’s issue! *  A little-known way of using authority that allows you to give your marketplace exactly what they want *  12 pages of marketing examples, ...

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From a copy standpoint, nothing else will ever be as effective at getting your buyers involved with what you have to say, than making them curious.  So here are 5 easy ways of doing this: 1. Reveal the benefits only – be clean and concise: “Inside: 6 ways to (gently) ...

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3 days left to get this month’s Seductive Selling offline newsletter, and now you can take a free 30-day test-drive.  And when you do this, you’re also going to receive a HUGE bundle of gifts (18 in all). Including… 2 back-issues of the newsletter, 2 Audio Success CDs with expert ...

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Saturday night, my younger son Casey called me into his room.  He was getting dressed and wanted my opinion on which shirt I thought would match better with his jeans. He settles on a shirt, and then he says to me, “Great, now I’m just going to put a t-shirt ...

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This month’s Seductive Selling offline newsletter is shipping this week.  And now you can take a free 30-day trial of the newsletter – when you do this, you’re also going to receive a HUGE bundle of gifts (18 in all). Included are 2 back-issues of the newsletter, Audio CD interviews, ...

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If you were one of the people who responded to yesterday’s survey about AM radio, thanks.  I appreciate your feedback and you taking the time to do this. You know, one of the most important things to do before selling anything, is to make sure there’s an existing and accessible ...

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One of the most important things you can do to boost your sales, is making sure you’re presenting a compelling, irresistible offer to your buyers. But an offer is like a big machine in many ways. There are a number of moving parts that make up your offer, and if ...

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I am thinking of holding a one day event in early December, right here in warm sunny Tampa, on Thursday December 2rd. You come in on Wednesday, you’re home on Friday so you don’t lose a weekend. If you’re coming in from overseas, the weather here is perfect for holiday. ...

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Great copywriting tip today: Gotta close out most of your letters and ads with some kind of a P.S. The P.S. is your ‘goodbye handshake.’  It’s your last chance to grab your reader by the lapels and get them to take action, so do NOT dick around here. In Chapter ...

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I spent some time this weekend doing a number of copywriting critiques.  And one thing in particular kept coming up:  A lot of people talk too much. Here’s what I mean.  When you’re speaking to someone, keep it short and sweet, don’t run your sentences on and on, and one ...

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