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New business idea: I'm too busy… but pay attention (esp creative types)
So yesterday in the gym, one of the guys I work out with said something as a joke, but I actually think in the right hands, this could be a fast money-maker, so I wanted to pass this idea along to you. He said he …
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FINAL day to get these free gifts…
Tomorrow is the final day you can get 18 free (real and genuine) gifts and take your free test-drive of this month’s issue of Seductive Selling! Here’s what Darryl DeLong From Groton, Massachusetts, has to say about Seductive Selling: “Been reading every issue of the …
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Business Lead Generation – 3 Reasons why your claims will never get anyone to buy
At the heart of every successful sales pitch is a big bold promise hinged on your buyer’s optimism and their belief in your ability to make it come true. Doesn’t matter whether you’re selling makeup, or the stuff you use to coat your deck out …
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ONLY two days left to get at this, here's what you're missing:
Only two days left to get 18 free (real and genuine) gifts and take your free test-drive of this month’s issue of Seductive Selling! Here’s what Mitch Dominguez, from New York City has to say about Seductive Selling: “Craig, your Seductive Selling Newsletter is my …
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It's a Glimmer of hope when your time seems otherwise wasted
To be honest, I didn’t have a particularly exciting, or even mildly interesting weekend. Anne was out of town with our daughter who competed in two national cheerleading championships (and won both of them!). The weather on Saturday was beautiful, but I was outside doing …
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Story: The cocoon (read this you'll be glad you did)
This story was adapted from an e-mail I received from my friend Christian Godefroy, that he sent out to his French members. if you like stories like this, visit his website here. One day, an opening appeared in a cocoon. A man sat and watched …
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Second notice: 3 slots remaining, you will be locked out after this (no exceptions)
I am capping the membership of my Mastermind Group at ten members. This gives everyone a fair amount of time to work with me, especially during the two day in-person meetings we have. Our next in-person meeting will take place here in Tampa on Wednesday …
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Copywriting secret breakthrough: How to edit your sales copy – 3 proven rules to follow
Unfortunately, writing is the easy part of marketing and advertising. I don’t care whether you’re writing a sales letter, a space ad, a web page, or anything else. For the most part, your time’s going to be spent something like this: Research 20 – 30% …
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Once in a while you open up your mail and there's a nice and unexpected surprise waiting inside for you
Once in a while you open up your mail and there’s a nice and unexpected surprise waiting inside for you. I stumbled across this letter, and a DVD that contained the following video: And here’s the video that was on the DVD: If you want …
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Business Strategy Consulting: The unexposed truth about easy money and how to make it
First, let me tell you there is very little easy money out there. I realize this might not be a very popular thing to say nowadays, as well as being very un-guru like, but it’s the truth. I make a really good living, but not …
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Business Strategy Consulting: How to get more conversions from lower response rates (not a mistake)
I’ve been spending lots of time helping people with conversions lately. Initially, people tend to focus on response rates. But after a while, once you know your marketing creates a response, your ego settles down and you realize you need more than just warm bodies …
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Overcoming adversity: It was a GREAT Day to be alive!
Today is my younger son’s 18th birthday and in honor of this, I’m going to re-publish an article that I ran in my offline Seductive Selling newsletter. This article comes from a column called “Tales From The Back-End,” which is a two-page editorial column that …
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Direct-response copywriting secrets: HUGE common mistake – Who to sell to, and… who not to
One of the people I learned so much about marketing and about writing copy from, is Claude C. Hopkins. Hopkins was one of the pioneers of direct-marketing in the early 1900’s, and was earning $185,000 a year in 1915, which is over $4,205,284 adjusted for …
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Emotional Direct-Response Copywriting And Marketing Strategies: This sneak preview just came in!
Just got this month’s issue of Seductive Selling back from the printer and I wanted to give you a sneak peek of what you’ll find inside! First of all, the issue is called, Booty-licious? but not for the reasons you’re probably thinking. Here’s what you’re …
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Emotional Direct-Response Copywriting: The last picture show
There’s an old expression that goes something like, “The fastest way to a man’s heart is through his stomach.” For me, that’s not particularly true, but I do know the fastest way to a buyers wallet, and that is, through his heart. And the fastest …
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Lead Generation Marketing: 3 Reasons why product launches work, or don't work as your case may be
In the beginning, it was kind of cute, like a surprise birthday party almost. You found yourself in the middle of an event and you didn’t even know how you got there. You saw all these nice things going on, you started receiving business gifts …
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Why we work: Her Sweaty Damp Curls In The Palm Of My Hand
Here’s a little piece I wrote for my daughter a few years ago. It’s her 10th birthday today, and I hope you enjoy this as much as I enjoyed writing it. Let me know what you think: I love putting my daughter to bed. It’s …
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Direct-Response Copywriting: How to map out your sales letter, from scratch
In general I’m more of a creative than anything else. If I didn’t have to work, I’d spend my time pursuing my creative hobbies full time. I’d be playing guitar, drawing (in pencil) and taking pictures. And those are just the creative things I’d be …
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Do NOT read this unless you are already filthy rich
For most of today, I’ll be on the phone with the members of my Mastermind group on our one-on-one monthly calls, so I’ll be quick. This message is ONLY for those folks who have been considering this group as a resource. If this doesn’t describe …
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Lead generation marketing: Shame is a stinky cologne, Dexter
There is one thing in particular people who come to me for help — or who send in copy and marketing pieces to be reviewed — consistently struggle with. And that is ‘positioning.’ And although there are loads of ways to create the positioning you …
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