2009

3 ways to use photos to boost sales and bump your responses W-A-A-Y up

They say a picture is worth a thousand words, and this is true. Photographs, for example, often contain the only tangible remnants of years filled with memories. And when it comes to generating leads or selling, if you’re paying close attention and you’re smart about things, a picture isn’t just ...

How to charge (and collect) MUCH more than your competition

This will be my last tip until after Thanksgiving, but for many people, it will be the most important information I give out, all year. Here, listen to this… Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries ...

HUGE legal problems for you, and more coming just around the corner

Let me get right to the point. If you run a business offline or online, on December 1st (in 12 days), your business (and potentially all your cash-flow) is very likely to be dramatically altered. The FTC has established a new set of guidelines affecting ANYONE who uses testimonials… anyone ...

Top 10 things that appeal to your prospects

O.K., so usually when you’re writing copy, you get all caught up in the “thing” you’re trying to sell. You’re really focused on the features and benefits and on trying to make yourself believable. But the most important question you need to answer, is,,, “What about this “thing” I’m selling, ...

Now get TWO free issues of the Seductive Selling Newsletter

For the last four years I’ve published a monthly offline newsletter called Seductive Selling. The newsletter is read in 14 countries and is the best form of “continuing education” out there for entrepreneurs and business-owners who thrive on a steady stream of fresh new emotional direct-response marketing ideas, short-cuts and ...

Personal quirks: how and why to reveal (and profit from) them

I don’t get the opportunity to meet many of my customers in person, but when I do, here’s what they all say, with literally no exception: 1. I feel like I’ve known you for years. It’s almost as if you were an old friend I haven’t seen in a long ...

Copywriting courses: 3 costly and critical selling mistakes: which one of them are you making right now?

Most businesses are either started out of frustration, out of hope, or on a wing and a prayer. Unfortunately, however… “hoping” and “praying” aren’t good business strategies, and that’s why something like 92% of all businesses don’t exist five years after they’re started. And of the 8% who do survive, ...

How to tell a short story and use it to sell

One of the best ways to sell anything is by sharing a story. And the truth is, you can almost use any kind of story to sell any kind of product or service. The story itself doesn’t necessarily have to be relevant to what you’re selling — only the human ...

NO ONE cares how much you know, until they know this first

Like most business owners, when I first went into business for myself in the 1990′s, back when I was a financial planner and knew nothing about marketing — let alone effective marketing — I was obsessed with acquiring loads of technical knowledge. I got every certification known to man, and ...

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