February 2009

Water water everywhere, but not a drop to drink.

First, a quick note to let you know that next week I’ll start answering some of the many “Ask Me, Baby” questions I’ve received. What’s held things up a bit is that my old hard drive died and it’s just taken me a while to get everything sorted out on ...

How good a salesman are you: can you sell a pencil?

I was talking to an old friend yesterday, getting reacquainted after a number of years. Trying to explain what I do, she figured I must be good at sales. So she said to me, “Can you sell a pencil?” That’s a pretty mundane and fairly difficult thing to sell, isn’t ...

3 Ways to suck ‘em in with a story

If you’ve been in direct-response marketing for any length of time, then no doubt you are aware of the power of story-telling. Telling your prospect a story is an incredibly effective way of lulling them into a trance, so that they don’t realize you’re trying to sell them something. It’s ...

5 Essentials of ANY successful ad:

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers ...

America is pregnant.

People struggle with writing the way they speak, which is an essential element of crafting compelling copywriting. Sometimes though, the problem isn’t that you can’t write like you speak, it’s just that you can’t imagine speaking the way you need to write. Make sense? What I mean is, some folks ...

"Economic Stimulus Webinar" Replay – 24 hours only: for RE Investors

I’ve posted the replay of the webinar I did yesterday, called “The 5 Biggest Mistakes Real Estate Investors Make, That Are Costing You A Small Fortune!” On this webinar, I revealed: * How to seduce your prospects instead of “selling” your prospects! * Why conventional wisdom is dead-wrong when it ...

Why men fail and two ways to stop it:

It’s the beginning of the week so let’s talk about something that has to do with beginnings. In the beginning of your career, you’re willing to take loads of risks, simply because frankly, you have a lot less to lose. After all, what’s your downside? You start all over again? ...

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