November 2008

FIVE reasons why this is NOT’T just "another copywriting seminar:"

Several people have written in asking about my Emotional Copywriting Seminar And Ad Writing Workshop, which is being held down here in sunny Tampa in January. One fellow said, “Isn’t this just another copywriting workshop?” And the answer is, of course not. For starters, everyone who attends this small and ...

Altering destiny: Are there really any accidents?

It’s funny how life works. Sometimes random and accidental events happen that cause dramatic changes in what would otherwise be a completely different outcome. Lines bisect when they are least likely to, and sometimes wonderful things come from them. Two stories, one famous, and one completely insignificant to anyone but ...

Do NOT buy this, it’s MUCH cheaper here:

If you have wanted to attend my Emotional Copywriting And Ad Writing Workshop but couldn’t swing it, price-wise, then you’re in luck. Over the weekend, I changed the deal, and it is now much more affordable for everyone. I now DO fully expect to sell out each one of the ...

A humble lesson on (true) friendship.

Perhaps I should call this one, “Confessions of a lonely copywriter.” Here goes: The older people get, the more unlikely they are to get married. That’s because the more time they spend alone, the more time they’re used to being alone. Human nature is funny like that. Your habits dictate ...

Your ace in the hole: the BOGO = 22,000 new customers

Earlier this week we talked about headlines and some reliable formulas you can use to create them, if you’re in a bind. The second most important part of your ad, however, is your offer. Nothing beats an irresistible offer, and one of the most irresistible offers ever made is the ...

What the $300 Million Dollar Man Says:

Is it expensive? I don’t know. That really depends on you, I guess. It depends on whether you’re an information gatherer, or an information user. Here are just a few of the insights you’re getting at my Ad Writing Workshop: * You’ll get a detailed explanation, and multiple actual live ...

Critical lesson on much-needed positioning: Don’t bid, instead… audit:

Important lesson on positioning — it came up earlier this week in a meeting with one of my Mastermind Group members (for more info on this group head on over to http://www.kingofcopy.com/mastermind) When you have a “consulting meeting” with someone, and then you go and send them some kind of ...

Want me to help you write your next winning ad or sales letter?

Dead. Like it or not, that’s what you are, if you own a business and you can’t sell in print. Like it… or not… For the last three years, time and again, people have asked me to reveal the secret to my prolific copywriting success. And now at last, I ...

3 Tips for creating Stronger headlines:

Your headline is by far, the most important part of your ad, website, or sales letter. It’s important because you want to immediately attract the right people to buy whatever it is you’re selling… and it’s also important because you want to alienate the wrong people as well. And reality ...

Why Gordon Ramsay’s smarter than he knows…

I love celebrity chef and reality TV host Gordon Ramsay. He’s got balls the size of grapefruits and he isn’t afraid to just come out and say what needs to be said. After all, why build someone a clock when all they really want is to know what time it ...

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