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LAST DAY To Get This In Your Mailbox:
I’m off to Orlando this weekend, for some fun with the family. Between Universal’s Halloween Horror Nights, Epcot’s Food & Wine Festival, and my 45th Birthday, this’ll be a good weekend. Anyway, today is the LAST DAY to get your hands on this month’s Seductive …
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Tomorrow: Last Day To Get Your Hands On This!
Tomorrow’s the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to Part 2 of a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million …
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Why doesn't everyone use this market research tool? It REALLY works.
In case you didn’t get to participate in the “money test” I ran yesterday, you can still get in right here: http://www.kingofcopy.com/booksurvey If you who did participate, thank you, and I mean that, sincerely. The results and the market research are very interesting and I’ll …
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Can you pass this money test?
I’m close to releasing one of my books, and I have a few questions to ask you about it, first. Can you answer them and will your answers be the right ones? Find out, by answering this “money test” right here: http://www.kingofcopy.com/booksurvey Now go sell …
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How to write and create and have your mind infused with fresh new ideas:
For thousands of years, mankind has progressed and developed, and overcome one objection after another… not through the application of hard work, but through the creation of fresh new ideas. But as you will see, what’s new is often not new at all. It’s just …
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The pink elephant in the room no one wants to talk about.
Do you know what the “pink elephant in the room” means? It’s a metaphor for “something uncomfortable” no one wants to talk about. So for example, lots of personal issues may fall under this category: marital infidelity, a recent stint in rehab, your kid’s arrest, …
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A brief announcement: prepare yourself for tomorrow's maelstrom.
I have a webinar to prepare for today, so I don’t have time to put together a daily missive. But… tomorrow I’m going to talk about something I haven’t mentioned here before. It’s something that’s looming in everybody’s mind. I was asked the other day …
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How to use multiple question quizzes to "snag" your prospects, hook… line… and sinker.
Monday we talked about using quizzes. There are a few ways I’ve used quizzes in my copy. One is, to introduce the quiz early on. This sets the authoritative tone early in your message, and it peaks your prospect’s curiosity. But what kinds of questions …
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Here's a task you're not worthy of.
Everybody loves a challenge, right? Even if you’re a moron, when someone wants to test your mettle, it’s just human nature to want to rise up to the challenge. In fact, many entrepreneurs I know, have become wildly successful, simply because when they were younger, …
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But please, are you experienced?
The discussion around “Does long copy work?” is as old as the hills. The argument against long copy, of course, is that no one’s going to read that much. That people aren’t that patient, that no one has time for this nowadays… But here’s the …
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3 other ways to get a piece of the King:
Today and tomorrow I’m going to be locked into meetings with my Mastermind Group, here in Tampa. However, there are a few new things I have going on you may want to take advantage of, or at least know about: For starters, if you want …
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The common sense of business balance says:
Last week we spent a lot of time talking about pricing, and I wanted to sort of wrap up this conversation with something you need to thin,k about whenever you’re unsure of things. Because really, pricing is more of a mental hiccup than anything else. …
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"You can sell anything to Americans and Englishmen."
Check this out. According to Kathryn Lindskoog, in her 1993 book, “Fakes, Frauds & Other Malarkey,” in 1935, no less than FIVE different American investors bought copies of da Vinci’s famous “Mona Lisa.” Each of them thought they’d somehow managed to get their dirty little …
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A common-sense pricing formula anyone can use, but… few will.
Today I’m going to show you a formula you can use, that makes increasing your prices a no-brainer. In fact, this makes things so easy, if you’re the daring sort, you may go out and increase your prices by 50% or more, immediately. And the …
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Pricing: right concept, wrong approach
There are a lot of links in this e-mail, so read through everything and get what you need to get out of the information, first… and then go back and click on those links that are relevant to you. For many people, pricing is a …
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3 Foolish beliefs about money
When I consult with people, many times the reason they aren’t making money is because of some existing hangups about having money. Here are the three most common misconceptions I hear, along with some running commentary that might help you if you’ve ever had some …
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A quick update on my 2 books: Sign up for early notice!
Just a quick note to let you know I’ve updated the status of where I am with my books right here: http://www.kingofcopy.com/ssbook The two books are: * Seductive Selling, The NEW Rules Of Selling In Print: 27 Unconventional Ways To Make An Absolute KILLING In …
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