May 2008

Story: How to get noticed, without looking like a blithering idiot.

Leo Burnett was the founder of the Chicago ad agency that ultimately became Leo Burnett Worldwide, one of the world’s biggest and oldest ad agencies. Burnett was personally responsible for creating some of the most well-known consumer branding campaigns, like the Jolly Green Giant… the Marlboro Man… Charlie The Tuna… ...

Controversy: Pack of Newport’s and a bag of Bon-Ton Potato Chips

First… if you are a mom, I want to wish you a belated Happy Mother’s Day. Being a parent, especially being a mom, is very difficult. You’re usually the one who holds the family together, and that’s not an easy thing to do, especially in today’s day and age. My ...

The Essence Of “Crisp” Copywriting

One of the things you want to keep in mind when you’re writing, is clarity. I don’t mean grammatical clarity, that’s another issue, but what I mean is, visual and sensual clarity. And not sensual as in “horizontal bop” sensual, “sensual” as in appealing or being tangible by as many ...

The Tao of poo?

Monday, I promised you I’d publish some of the better responses and comments I received about the e-mail I sent out that day, so here goes. First though, since I’ve had a number of new subscribers over the last few days, here’s the original e-mail I sent out on Monday: ...

My first exposure to sales:

I’ve received literally dozens of comments and ideas from yesterday’s e-mail, and tomorrow I’ll publish some of the better ones. Today, however, I want to tell you a story about one of the first books on selling I ever read. Back in 1994, I was reading an article in my ...

Sluggish colon?

Why does life have to be so difficult? Why do people feel they just can’t come out and say what they mean — especially when they’re trying to sell something? For instance, the other day my younger son Casey and I, were in Smoothie King getting our usual chocolate shakes. ...

New Free Interview Posted: Looky here!

A few quick announcements today, to set you off towards an exciting and powerful weekend. First, I’ve just posted another killer interview up on my website. You can check it out, right here: http://kingofcopy.com/media/interview/gillogly It’s over one hour long and here’s just some of the nuggets you’re going to find ...

NOT for idiots or shallow thinkers: Cool survey

It’s not often I ask for help, but I’m a little stuck with a couple of different projects I’m working on, and although this may be somewhat embarrassing, I DO need your help. In order to do this, I’ve created a survey with a few questions for you to answer. ...

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