March 2008

Why most (good) writers are critically handicapped

The problem with good writing is that the intensity and effectiveness of it is usually based on the intensity and effectiveness of the emotions you’re able to show your readers. And this doesn’t just apply to copywriters, it applies to everyone who writes. Reality is, you just can’t express nearly ...

Four Gifts From Me, absolutely NO catch at all.

About a week ago, I posted this notice, and since there was such an incredible response, I wanted to make open it up one more time for those folks who missed out thefirst time around. These are probably gifts you’ll want to share with your friends, so feel free to ...

Her Sweaty Curls In The Palm Of My Hand

My daughter and one of my sons both have birthdays in March. Here’s a piece I wrote a couple of years ago that’s one of my favorites, about my daughter. Let me know what you think of it: I love putting my daughter to bed. It’s one of the few ...

Elliott Spitzer Marketing Lessons 101

In addition to being one of the costliest and most damaging political falls from grace in the history of New York politics, the news about Elliott Spitzer contains tons of marketing and business lessons as well, so let’s dig in, right now: One. Spitzer’s entire platform was built on “ethics.” ...

Last day to take advantage of the free open telephone workshop March 20th

Final notice on this: I’m out of town at the publishing business conference and expo up here in New York City, where it’s been pretty darn windy and cold. Today’s the last day you can qualify to participate on the free open telephone workshop I’ll be hosting on Thursday night, ...

Compliance: The fastest road to Palookaville — a one-way ticket to nowhere.

Check this out, it’s a true story. A while ago I met with a doctor — a plastic surgeon. The meeting had nothing to do with business, or with plastic surgery. It was a completely off-topic meeting between acquaintances. Frankly, this guy was brilliant, and I don’t say that about ...

This sweet, tasty promise makes your deal come true.

At the heart of every great sales letter is a great offer. And at the heart of every great offer, is a sweet tasty promise your prospect believes you can deliver on. Without an offer, you sell nothing. This is why most business cards are absolutely worthless — they give ...

How to engineer your own biggest break ever: a true story.

Yesterday I interviewed Steven Pressfield, for my April Audio Success CD Interview of the month. Steve’s the best-selling author of the book The War Of Art, and this was one of the best interviews I’ve ever done. He’s a great guy with a number of very incisive and genuine messages. ...

Whatever happened to…?

So I was rummaging through my drawers (no, not the ones under my pants, the ones under my desk) the other day and I stumbled across an article called “Top 10 Marketing And Advertising Ideas In 2006.” Let’s take a look at a few of them, and see if they ...

Have a baby, get paid. Have twins, get a bonus.

Check this out: People magazine’s about to pay Jennifer Lopez and Mark Anthony somewhere between $4 and $6 Million bucks, for the exclusive right to the first photos of their newborn twins. That’s more money than some of J-Lo’s lesser performing movies have brought in — holy momma! But what ...

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