November 2007

The one thing that IS easy.

Lots of people struggle. Why? Well to be fair, let’s take a look at some of the different types of struggling there is out there. First, there’s just the ordinary struggle of “getting things done.” You know, life’s generally not easy, especially when you’re moving forward, and no doubt… sometimes ...

Another government ripoff… another great marketing idea.

I was reading an unusual book recently, about the lottery business (Money For Nothing by Edward Ugel), and it’s quite an unusual business. Make no mistake — the state governments that sponsor these lotteries are thinking about everything BUT increasing educational funding. In fact, as a side note, did you ...

"sounds" good, but… this may be the worst advice you can get.

How many times have you heard this one: “As long as you’re doing what you like, if you work hard, the money will follow.” Sounds nice, but this is about the worst advice you can get, and it’s also usually offered by well-meaning but VERY misinformed family members, friends and ...

No one cares how much you know, until…

There are literally dozens of ways to eliminate buyer’s remorse — so many in fact, you can probably put together an entire course just on this alone. But let me tell you about one of them today. The EASIEST thing to do is to just care about your clients, and ...

Ignorance is bliss. I guess.

So last weekend I was up in Orlando in one of those mom-and-pop tourist shops. I was pretty astounded when I saw a sign in BIG BOLD letters right in the front when you walk in, that said “NO CASH REFUNDS.” I couldn’t believe someone would approach their business and ...

How to win (and how to lose) your next negotiation.

Many people foolishly give up in a negotiation environment, before they’ve even sat down across the table from their “opponent.” Here’s why: A lot of who wins in the negotiating process, has to do with “power,” and who has it (and who doesn’t). But here’s a little secret about power, ...

HUGE Birthday Sale: For Implementers ONLY

I’m not much of a guy for celebrating my birthday, because for the most part — every day is my birthday in the sense I’m living the life I want, doing what I want and who I want to do it with (and who not!). However, seeing the smile on ...

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