-
Be Careful With Questions. Very Careful.
Lots of people send me copy to review with questions in the headlines or sub-headlines, and frankly this is a very dangerous thing to do. For starters, in social settings and in courtrooms, questions are often used to “trap” someone into saying something or putting …
-
Have you got junk in your trunk?
What is junk mail? Well, the definition of junk mail is similar to the definition of “weeds.” A weed is any plant you don’t want, right? And most people feel the same way about junk mail. If you get a piece of mail you don’t …
-
Clearly, in life… nothing is impossible.
Have you ever had something so unbelievably incredible happen to you, it was almost too good to be true? Have you ever experienced something so strange it actually felt surreal? That the results of your efforts went SOOOO far beyond what you expected it seemed …
-
Another Reason Why The ‘Convincing’ Business Sucks
If you own any of my products that come with Audio CD Interviews, or if you’ve ever heard me being interviewed live, then you’ve probably heard me make the comment that “being in the convincing business sucks.” What I mean by this, is that you’re …
-
A Happy Birthday Wish For Nick, And A Lesson For Us All
Donny Deutsch is the captivating host of “The Big Idea” — an interview show with provocative guests that’s on television nightly, here in the states. Before he landed this television show, Donny was the CEO of Deutsch, Inc. — a small advertising firm Donny took …
-
Role Models: Oprah versus The Donald versus Martha. Guess who wins?
Well I’m back here in the good old US and A, after my trip to the UK and Portugal. I learned quite a bit while overseas and I’ll be discussing it in next month’s offline newsletter. I also got caught up on some new reading, …
-
Black, White, Yellow? It’s all Greek to me.
So I spent the past 4 days in England — sick with a cold from not sleeping on the plane flight over — but enjoying myself none the less, and on my road to recovery. England is a huge melting pot, culturally — as much …
-
The Right Way… And The Wrong Way… To Structure An Offer
By the time you read this, I will be well on my way to London’s Gatwick airport for a little r & r. Today is Friday the 13th, and many folks consider this an unlucky day. The fear of Friday the 13th is called paraskavedekatriaphobia, …
-
Who said: oderint dum metuant
Gaius Julius Caesar Augustus Germanicus was assassinated on January 24th, 41. Not 1941, but 41. You see, Gaius Julius Caesar Augustus Germanicus — also known as Caligula, the third Roman Emperor, was also one of the most hated and despised men to ever walk the …
-
Sometimes You Deserve To Get Swindled — Maybe
A quote falsely attributed to P.T. Barnum (founder of the famous Barnum and Bailey Circus), but actually coined by famous con-man Joseph (“Paper Collar Joe”) Bessimer, said “There’s a sucker born every minute… and two to take ‘em.” Here’s a blatant example of this: Recently, …
-
How To Fix Irish Catholic Guilt
Look, once a month I meet with a few very sharp, very aggressiveentrepreneurs on a monthly coaching call. The members of thisteam are all part of my Mavericks Coaching Group. These people are incredibly successful, AND incrediblymotivated. And they are also willing to ask themselvesquestions …
-
When Deception Works Effectively In Your Marketing
I get stuff like this a lot, “Craig, why can’t I just run an ad with a headline that says “Free Sex” and then try and sell them life insurance. Here’s why this doesn’t work, and frankly, why deception doesn’t work in general. I will …
-
Happy 4th Of July: RAPID-FIRE DAY SALE.
Here in America, today is Independence Day. Bluntly, I’m pretty ignorant about the past, but I do know today’s the day we celebrate the anniversary of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain. This isn’t a political rant, because …
-
Kowabunga: Spice Girl Get Spicy!
Wow, it’s July already. I let the end of the last month slip right out from under me. I took Anne out of town for a nice long weekend as a well-deserved surprise and now I’m feeling pretty well rested. I got a chance to …
- Home
- Craig’s Story
- Free Stuff!
- LIVE Training: How To Get More New Customers, Clients, or Patients Than Your Business Can Practically Handle
- LIVE Training: How To Increase Your Ad Response Rates By As Much As 1,500%
- Free Report: 7 Biggest Marketing Mistakes
- Marketplace Positioning Secrets Virtually No One Knows
- Order Craig’s Book on Amazon.com
- Maximum Money FAQ’s
- Maximum Money QAF’s
- Consulting
- Offbeat Ads
- Contact