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Home / Archives for May 2007
  • Tomorrow Is The Last Day To Get This!

    Posted May 30 2007 in Direct Response Marketing

    Just a quick note to let you know that tomorrow will be the last day to get your hands on this month’s Offline Seductive Selling Newsletter. Inside this month’s HOT new issue, you’ll discover: Why I booted THREE members out of my mastermind group (on …

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  • Forgiveness is on every street corner.

    Posted May 30 2007 in Direct Response Marketing

    You know, a lot of people feel I’m a hardass about some things. And frankly, when it comes to business, I am. The truth is, you need to be a hardass in business, because in business, “soft” and “successful”… don’t necessarily mix together to create …

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  • An Open Letter To Isaac Larian…

    Posted May 29 2007 in Direct Response Marketing

    If you are the parent of a girl under age 10, then you have no doubt, heard of “Bratz.” They are little dolls — typically they are girls dressed in skimpy clothing, with exaggerated feminine features (lips, hips, etc.), who are wearing a TON of …

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  • … But stuff people want, does.

    Posted May 25 2007 in Direct Response Marketing

    Caught ANOTHER bass last night — just a little peanut — but my daughter liked it anyway. (Doesn’t take much to be a hero to your 7-year old.) Yesterday we talked about how great ideas don’t sell, and that the ONLY thing that sells is …

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  • Great ideas don’t sell.

    Posted May 24 2007 in Direct Response Marketing

    I’m back — been literally buried up to my eyeballs in work, but last night I went fishing after having a client in for a full-day of consulting, and the fish were REALLY hitting. After only a few minutes fishing off my dock, I pulled …

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  • Here’s the very best way to get somebody to pay attention to you.

    Posted May 22 2007 in Direct Response Marketing

    Marketing is all about communications, and getting your prospects to pay attention to you. It’s about being able to cut through all the clutter in your prospects life, and get them to stop what they’re doing and listen to what YOU have to say. Here’s …

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  • How Do Those Euro Guys Do It?

    Posted May 18 2007 in Direct Response Marketing

    How do those European men do it? They always manage to look so graceful and slick, regardless of what they’re doing. I mean, I’m about as graceful as an elephant in an elevator, so perhaps my standard of comparison here isn’t really fair, but you …

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  • Got Milk? Get Curiosity.

    Posted May 16 2007 in Direct Response Marketing

    So yesterday we talked about the benefits of conventional conversation, and how sometimes, saying things like “This too, shall pass”… and “”Every dog has his day”… and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad — in fact, saying …

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  • Diversify Your Bonds, Homie.

    Posted May 15 2007 in Direct Response Marketing

    Well I just got back from New York City last night — had a great time with my family, saw LOADS of sights and ate like… a KING! Anyway, here’s something you’ve probably seen a thousand times, yet never even given it a second thought: …

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  • How to handle all the idiots you’re going to meet along the way.

    Posted May 11 2007 in Direct Response Marketing

    I’ve been having an absolute BLAST up here in New York, visiting some friends and mostly spending a ton of quality time with my family, which is as refreshing as a tall cold glass of ice-water after an intense workout. You know, a lot of …

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  • Again… it’s the market that makes this thing appealing.

    Posted May 9 2007 in Direct Response Marketing

    If I’ve said it once… I’ve said it a thousand times — targeting your services to individual slices of your marketplace, is far more effective than targeting everyone and just “hoping” for the best. Here, listen to this: A Dutch escort agency has just started …

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  • Dignity Versus Deadlines Versus Parkinson’s Law…

    Posted May 8 2007 in Direct Response Marketing

    HOLY Cow! I was up late last night polishing off this month’s Seductive Selling Newsletter, and lemme tell you this — you’re gonna EXPLODE when you read it, because I darn-near exploded putting it together. It absolutely ROCKS! Anyway, if you want to check it …

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  • The Big Scramble And Bill Gates

    Posted May 4 2007 in Direct Response Marketing

    Today I’m smack dab in the middle of what I call, “The Big Scramble.” The Big Scramble is when you have like 12 things to do, and you’re gonna do them OR ELSE, and you only have time to complete 4 of them, yet somehow, …

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  • Life During Wartime

    Posted May 2 2007 in Direct Response Marketing

    In 1979, NYC alternative rockers Talking Heads released the album called “Fear Of Music”, which included the brutal single called Life During Wartime. This song ultimately became one of the anthems of alternative rock, even to this day. One thing’s consistent though — in wartime …

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  • Blind — or blind ambition?

    Posted May 1 2007 in Direct Response Marketing

    Gosh I am busy. I’ve literally got so much going on, my head is spinning. My responsibilities are growing daily, and yet, somehow, I’m now taking more time off with my wife and children. Yesterday evening, I actually spent some time playing softball and chasing …

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